Freelance Web Designer

📍 Job Overview

Job Title: Freelance Web Designer

Company: Mindrift

Location: Sweden

Job Type: PART_TIME

Category: Web Design / UI / UX Operations

Date Posted: 2026-08-17

Experience Level: 2-5 Years

Remote Status: Fully Remote

🚀 Role Summary

• This is a freelance, part-time remote role focused on creating high-quality, implementation-ready web designs for the Tendem project (tendem.ai).

• The core responsibility involves translating briefs and concepts into clean, on-brand, and conversion-driven marketing pages, landing experiences, and layouts.

• The role requires a strong ability to maintain visual consistency across web pages, static PDFs, and social media materials, ensuring seamless integration within the broader brand ecosystem.

• Candidates will be responsible for preparing and packaging production-ready files, meticulously organizing design assets and specifications for efficient developer handoff or no-code platform implementation.

📝 Enhancement Note: This role is positioned as a specialized freelance contributor within a project-based platform (Mindrift's Tendem project), emphasizing a focus on tangible design outputs rather than ongoing operational management. The "Operations" in the category reflects the process-oriented nature of preparing assets for implementation and maintaining brand consistency, aligning with GTM (Go-To-Market) support functions.

📈 Primary Responsibilities

• Design high-converting one-pagers, pitch-style landing pages, and simple marketing websites based on provided textual copy, outlines, or existing drafts.

• Translate core brand assets and social media visuals into responsive web layouts, structured components, and sections suitable for developer implementation or no-code tools (e.g., Webflow, Framer).

• Prepare and securely package production-ready files, including organizing Figma frames, exporting assets, and detailing specifications for seamless developer handoff.

• Ensure absolute visual consistency across interactive web pages, static PDFs, and social media marketing materials.

• Enforce high layout quality standards through systematic verification of responsiveness, proper spacing, clarity, and adherence to modern web trends prior to delivery.

📝 Enhancement Note: The responsibilities highlight a tactical, execution-focused role rather than strategic design leadership. The emphasis on "preparing and packaging production-ready files" and "enforcing layout quality standards" points to a need for meticulousness and process adherence, crucial for efficient GTM execution.

🎓 Skills & Qualifications

Education:

• A Bachelor's or Master's Degree in Web Design, Graphic Design, Human-Computer Interaction (HCI), or a related creative/technical field is a plus. Experience:

• A minimum of 2 years of relevant professional experience in web design, UI design, digital marketing design, or visual communications.

• Demonstrated experience in creating landing pages, marketing websites, and product/startup one-pagers with clear hierarchy and strong typography.

• Proven ability to work independently, translating rough prompts, AI-generated drafts, or existing brand systems into structured, implementation-ready web designs. Required Skills:

• Web & UI Design: Deep proficiency in Figma for creating scalable, responsive web layouts, auto-layout components, and comprehensive design systems.

• Conversion-Driven Layouts: Expertise in structuring high-converting, pitch-style landing pages with a strong eye for clarity, spacing, and modern design trends.

• Developer Handoff: Solid understanding of preparing, specifying, and packaging digital assets for efficient implementation via developers or no-code platforms (e.g., Webflow, Framer).

• Cross-Platform Consistency: Ability to seamlessly translate core brand aesthetics across varying touchpoints, ensuring web pages align with existing social materials and pitch decks.

• Typography & Layout: Strong command of typography, white space utilization, and modern web layout trends.

Preferred Skills:

• Experience with no-code platforms like Webflow or Framer for design implementation.

• Familiarity with AI-generated design drafts and translating them into usable assets.

• Understanding of user-centric design principles and conversion rate optimization (CRO) strategies.

• English proficiency: Upper-intermediate (B2) or above.

📝 Enhancement Note: The emphasis on Figma, developer handoff, and conversion-driven layouts suggests the company is looking for a designer who understands the practicalities of GTM execution and can deliver assets that are not just aesthetically pleasing but also functional and ready for immediate use in marketing campaigns.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A strong, publicly accessible online portfolio is mandatory.

• The portfolio must heavily feature examples of landing pages, marketing websites, and product/startup one-pagers.

• Demonstrate clear visual hierarchy, strong typography, and responsive design implementation in portfolio pieces.

• Showcase experience in translating concepts or rough briefs into polished, implementation-ready web designs. Process Documentation:

• Portfolio entries should implicitly or explicitly detail the design process, including problem identification, design rationale, and the final implemented solution or handoff specifications.

• Examples of how brand assets were translated into web layouts and how consistency was maintained across different platforms should be evident.

• Demonstrate proficiency in preparing files for developer handoff, including organized Figma files, asset exports, and spec documentation.

📝 Enhancement Note: This section emphasizes the practical application of design skills within a project workflow. The portfolio is not just a gallery of work but a demonstration of process, problem-solving, and readiness for efficient implementation, which is critical for freelance GTM support roles.

💵 Compensation & Benefits

Salary Range:

• Estimated Range: $30 - $50 USD per hour.

• Explanation: Based on the provided maximum of $50 per hour equivalent and factoring in general freelance web design rates for experienced professionals in the European market, a range from $30 (for less complex tasks or junior-level execution within the experience band) to $50 (for senior-level execution and complex projects) is estimated. Compensation is project-dependent.

• Research Methodology: This estimate is derived from the stated "up to $50 per hour equivalent" and general freelance market data for UI/Web Designers in European countries with a strong tech presence, considering the part-time nature and project-based engagement.

Benefits:

• Flexible Work Schedule: Part-time, freelance engagement allowing for flexible hours within project deadlines.

• Remote Work: Fully remote position, enabling work from any location within Sweden.

• Project Variety: Opportunity to work on innovative AI technology projects through the Tendem platform.

• Skill Development: Exposure to real-world use cases and potentially AI-generated design drafts, fostering adaptability.

• Competitive Freelance Rates: Potential to earn up to $50 per hour equivalent based on skill and project scope.

Working Hours:

• Estimated 10–20 hours per week during active project phases. This is an estimate and not a guaranteed workload, contingent on project requirements.

📝 Enhancement Note: The compensation is presented as a potential "up to" rate, common for freelance platforms. The benefits are aligned with the freelance, remote nature of the role. The estimated salary range is based on the explicitly stated maximum and general market knowledge for similar roles.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology (AI Development & Platform), Freelance Talent Marketplace.

Company Size: Mindrift's overall company size is not explicitly stated but operates as a platform connecting specialists with projects, suggesting a lean operational core and a large network of freelancers.

Founded: Not explicitly stated, but the existence of the Mindrift platform and Tendem project implies a mature operational setup.

Team Structure:

• The role is part of the "Tendem project," a specific initiative within Mindrift.

• The designer will collaborate with project managers, developers, and potentially AI specialists involved in the Tendem project.

• This is a freelance position, meaning direct day-to-day team integration might be less formal than a full-time employee, focusing on task-based collaboration. Methodology:

• Data-Driven Design: Emphasis on "conversion-driven layouts" and "user-centric approach" implies designs are informed by performance metrics and user needs.

• Agile Project Execution: The project-based nature and estimated weekly hours suggest an agile approach to task completion and delivery.

• Efficient Handoff: A strong focus on "production-ready files" and "seamless handoff" indicates a streamlined process for integrating design work into development pipelines.

Company Website: https://tendem.ai/ (Project website), Mindrift platform details are available through the application link.

📝 Enhancement Note: The context suggests a dynamic, project-focused environment typical of platforms connecting talent with specific needs. The emphasis on AI and innovation within the Tendem project is a key differentiator.

📈 Career & Growth Analysis

Operations Career Level: Freelance Specialist / Contributor. This role is for an experienced individual contributor focused on executing specific design tasks within a project lifecycle. It's not a management or core operational strategy role but supports GTM efforts through design execution.

Reporting Structure:

• Reports to the project lead or manager for the Tendem project at Mindrift.

• Will likely receive briefs and feedback from project stakeholders, including product managers or developers. Operations Impact:

• Directly impacts the perceived quality, professionalism, and effectiveness of the Tendem project's marketing and conversion efforts.

• High-quality web designs can improve user engagement, lead generation, and the overall brand perception of the AI technologies being developed. Growth Opportunities:

• Project Expansion: Successful completion of tasks on the Tendem project could lead to more extensive design work or involvement in future Mindrift projects.

• Skill Specialization: Deepen expertise in conversion-focused landing page design, AI project branding, and efficient developer handoff processes.

• Network Building: Establish a professional relationship with Mindrift and potentially other specialists on the Tendem project, leading to future collaborations.

• Portfolio Enhancement: Each completed project adds valuable, relevant case studies to the designer's portfolio, showcasing work with cutting-edge AI technology.

📝 Enhancement Note: Growth here is primarily defined by expanding freelance opportunities and enhancing one's portfolio and skillset, rather than traditional corporate career progression within Mindrift.

🌐 Work Environment

Office Type: Fully Remote.

Office Location(s): Sweden (as per location requirements).

Workspace Context:

• The work environment is entirely remote, requiring self-discipline and effective time management.

• Collaboration will be primarily digital, utilizing tools for communication and file sharing.

• Access to necessary design software (Figma) and a reliable internet connection is essential.

• The role involves working with AI-generated drafts, indicating an environment comfortable with emerging technologies and iterative design processes. Work Schedule:

• Part-time, estimated 10-20 hours per week, flexible around project deadlines. This allows for managing other commitments or projects.

📝 Enhancement Note: The remote nature necessitates a proactive approach to communication and task management. The "workspace" is essentially the designer's personal setup, adapted for remote collaboration.

📄 Application & Portfolio Review Process

Interview Process:

• Application Submission: Initial screening based on CV, portfolio link, and stated experience.

• Portfolio Review: Thorough evaluation of the portfolio for relevance, quality, and demonstration of required skills (Figma, conversion design, handoff).

• Potential Screening Call: A brief call to discuss experience, availability, and understanding of the project scope.

• Design Task/Challenge (Optional): May involve a small, paid design exercise or a more detailed discussion of a case study from the portfolio.

• Final Assessment: Based on the portfolio's strength and suitability for the Tendem project's needs.

Portfolio Review Tips:

• Highlight Relevant Work: Prioritize and prominently feature landing page, marketing website, and one-pager designs.

• Showcase Process: Briefly explain the context, challenges, and your role in creating key portfolio pieces. Use case studies to demonstrate problem-solving.

• Demonstrate Technical Proficiency: Include examples that clearly show your skill with Figma, responsive layouts, and structured components.

• Quantify Impact (if possible): If any designs led to measurable conversion improvements or positive user feedback, mention it.

• Ensure Clarity and Organization: Your portfolio should be easy to navigate and professional.

Challenge Preparation:

• Be ready to discuss your design process, particularly how you approach converting briefs into functional web designs.

• Prepare to articulate your understanding of conversion-driven design principles and user-centricity.

• Be ready to explain your experience with developer handoff and how you ensure assets are implementation-ready.

• Familiarize yourself with the Tendem.ai project to understand the context of the design work.

📝 Enhancement Note: The focus on portfolio review and practical design execution suggests the hiring process will heavily weigh tangible evidence of design capability and process efficiency.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for creating scalable, responsive web layouts, auto-layout components, and design systems. Deep proficiency is required.

• Adobe Creative Suite (Photoshop, Illustrator): Potentially useful for asset creation and manipulation, though Figma is the primary tool mentioned.

Analytics & Reporting:

• While not a direct responsibility, an understanding of how designs contribute to conversion metrics is important. Familiarity with common analytics tools (e.g., Google Analytics) and A/B testing principles is beneficial. CRM & Automation:

• Not directly applicable to this design role, but understanding how landing pages integrate with marketing automation platforms or CRMs can be a plus for context. Prototyping Tools:

• Figma's prototyping features are likely to be used for demonstrating interactive elements and user flows. No-Code Platforms (Familiarity):

• Webflow: Experience or familiarity is a plus for understanding implementation constraints and possibilities.

• Framer: Similar to Webflow, familiarity is advantageous for developer handoff and design implementation context.

📝 Enhancement Note: The technology stack is heavily centered on design tools, particularly Figma, with an emphasis on practical implementation through developer handoff and no-code platforms.

👥 Team Culture & Values

Operations Values:

• Excellence & Quality: Commitment to delivering "high-quality web designs" and "production-ready files."

• Efficiency & Speed: Ability to work independently and "deliver production-ready assets fast."

• User-Centricity & Conversion: A "user-centric, conversion-minded approach" is crucial.

• Consistency & Brand Adherence: Ensuring "absolute visual consistency" and alignment with the "broader brand ecosystem."

• Professionalism: Maintaining "upper-intermediate (B2) or above" English proficiency and delivering polished work.

Collaboration Style:

• Remote & Asynchronous: Primarily asynchronous communication through the platform, with potential for scheduled calls.

• Task-Oriented: Collaboration focused on specific design tasks and project deliverables.

• Feedback-Driven: Willingness to receive and incorporate feedback to refine designs.

• Independent Execution: Expected to "troubleshoot independently" and manage own workflow.

📝 Enhancement Note: The culture emphasizes self-sufficiency, quality output, and clear communication within a remote, project-based framework. The values align with supporting GTM initiatives through reliable and effective design execution.

⚡ Challenges & Growth Opportunities

Challenges:

• Translating Ambiguous Briefs: Working from "rough prompts, AI-generated drafts, or existing brand systems" requires strong interpretation and problem-solving skills.

• Maintaining Consistency Across Diverse Assets: Ensuring visual harmony between web pages, PDFs, and social media visuals can be complex.

• Meeting Tight Deadlines: The freelance, project-based nature may involve working under time pressure to deliver assets quickly.

• Remote Collaboration Dynamics: Effectively communicating and collaborating without in-person interaction requires strong digital communication skills.

• Adapting to AI-Generated Content: Integrating and refining designs based on AI-generated content may present new workflow challenges.

Learning & Development Opportunities:

• Exposure to AI Technology Projects: Gaining experience designing for cutting-edge AI initiatives.

• Refining Conversion Design Skills: Opportunity to hone expertise in creating layouts optimized for user engagement and conversion.

• Mastering Developer Handoff Workflows: Improving efficiency and clarity in preparing assets for implementation.

• Expanding Portfolio with Diverse Projects: Adding high-impact, AI-focused web design projects to one's professional portfolio.

• Developing Remote Freelance Acumen: Enhancing skills in self-management, client communication, and project delivery in a freelance capacity.

📝 Enhancement Note: The challenges are inherent to freelance work and the specific project context (AI, rapid iteration), while growth opportunities are focused on skill enhancement and portfolio building within this specialized domain.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for taking a brief or AI-generated draft and turning it into a high-converting landing page." (Focus on your systematic approach, tools used, and conversion principles.)

• "How do you ensure visual consistency across different digital assets like web pages, social media graphics, and PDFs?" (Highlight your methods for brand adherence and asset management.)

• "Walk me through a project in your portfolio where you had to prepare designs for developer handoff. What were the key elements you provided, and how did you ensure a smooth process?" (Be ready to detail your Figma organization, specs, and asset export strategy.) Company & Culture Questions:

• "What interests you about working on the Tendem.ai project and with AI technology?" (Show genuine interest in the project's mission.)

• "How do you typically manage your time and prioritize tasks when working remotely on multiple project components?" (Demonstrate self-discipline and organizational skills.)

• "How do you incorporate user feedback and conversion data into your design revisions?" (Illustrate a data-informed and user-centric design approach.) Portfolio Presentation Strategy:

• Select Key Projects: Choose 2-3 projects that best showcase landing pages, marketing sites, and your Figma proficiency.

• Tell a Story: For each project, explain the problem, your solution (design process), and the outcome or intended outcome.

• Highlight Process: Explicitly discuss how you approached the brief, designed the layouts, and prepared assets for handoff.

• Demonstrate Technical Skills: Point out specific Figma features used (auto-layout, components) and responsive design examples.

• Be Ready for Questions: Anticipate questions about your design choices, tools, and experience with conversion optimization.

📝 Enhancement Note: Preparation should focus on demonstrating practical design execution, understanding of GTM needs (conversion, handoff), and the ability to work effectively as a remote, freelance contributor.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided Workable link.

• Portfolio Customization: Ensure your CV includes a direct, working link to your online portfolio. Tailor your portfolio to prominently feature landing page, marketing website, and one-pager examples that showcase your Figma skills and conversion-focused approach.

• Resume Optimization: Highlight your 2+ years of relevant experience in web/UI design, specifically mentioning projects involving landing pages, responsive layouts, and developer handoff. Use keywords like "Figma," "conversion-driven design," and "responsive web."

• Interview Preparation: Practice articulating your design process, focusing on how you translate briefs into implementation-ready assets. Prepare to discuss your experience with developer handoff and maintaining brand consistency.

• Company Research: Familiarize yourself with Mindrift's platform and the Tendem project (tendem.ai) to understand their mission and the context of the design work required.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.