Freelance Web Designer

📍 Job Overview

Job Title: Freelance Web Designer

Company: Mindrift

Location: Singapore

Job Type: PART_TIME

Category: Web Design / UI/UX

Date Posted: 2026-08-17

Experience Level: 2-5 Years

Remote Status: Fully Remote

🚀 Role Summary

• Design and develop high-converting marketing pages and landing experiences for the Tendem project, focusing on user-centric and conversion-driven layouts.

• Translate brand assets and concepts into polished, responsive web designs and structured components ready for developer implementation.

• Ensure absolute visual consistency across all web-based materials, including marketing sites, pitch decks, and social media visuals.

• Prepare and deliver production-ready design files with meticulous organization, asset export, and specification details for seamless developer handoff.

• Uphold stringent layout quality standards, verifying responsiveness, spacing, clarity, and adherence to modern web design trends.

📝 Enhancement Note: This role is explicitly for a part-time, freelance Web Designer focused on marketing and conversion-oriented web assets for a specific project (Tendem.ai) within Mindrift's platform. The emphasis is on turning briefs and existing materials into implementable web designs, requiring a strong understanding of developer handoff and brand consistency.

📈 Primary Responsibilities

• Design high-converting one-pagers, pitch-style landing pages, and simple marketing sites based on textual copy, outlines, or existing drafts.

• Translate core brand aesthetics and social media visuals into responsive web layouts, structured components, and sections that are easily implemented by developers or no-code tools.

• Prepare and securely package production-ready files, meticulously organizing Figma frames, exporting assets, and detailing specifications for seamless handoff to development teams.

• Ensure absolute visual consistency between interactive web pages, static PDFs, and social media materials, maintaining a cohesive brand identity.

• Enforce layout quality standards through systematic verification of responsiveness, proper spacing, clarity, and adherence to modern web trends prior to delivery.

📝 Enhancement Note: The responsibilities highlight a practical, implementation-focused approach to web design. The emphasis on "conversion-driven layouts," "developer handoff," and "cross-platform consistency" indicates a need for a designer who understands the full lifecycle of web asset creation, from concept to implementation, with a strong business objective (conversion).

🎓 Skills & Qualifications

Education: A Bachelor's or Master's Degree in Web Design, Graphic Design, Human-Computer Interaction (HCI), or a related creative/technical field is a plus, but not strictly required if equivalent professional experience is demonstrated.

Experience: At least 2 years of relevant professional experience in web design, UI design, digital marketing design, or visual communications is desirable.

Required Skills:

• Web & UI Design: Deep proficiency in Figma for creating scalable, responsive web layouts, auto-layout components, and comprehensive design systems.

• Conversion-Driven Layouts: Expertise in structuring high-converting, pitch-style landing pages with a strong eye for clarity, spacing, and modern design trends.

• Developer Handoff: Solid understanding of how to prepare, spec, and package digital assets for efficient implementation via developers or no-code platforms (e.g., Webflow, Framer).

• Cross-Platform Consistency: Ability to seamlessly translate core brand aesthetics across varying touchpoints, ensuring web pages match existing social materials and pitch decks.

• Visual Communication: Strong ability to transform textual copy, outlines, or existing drafts into visually compelling and effective web designs.

Preferred Skills:

• Experience with no-code platforms like Webflow or Framer for implementation or understanding implementation constraints.

• Familiarity with building and maintaining design systems.

• Understanding of SEO best practices as they relate to web page structure and content.

• Experience working within AI or technology-focused project environments.

📝 Enhancement Note: The required skills are heavily weighted towards practical execution and collaboration with development teams. Figma proficiency is paramount, alongside a strong understanding of conversion principles and the technical aspects of developer handoff. The "plus" for degrees suggests that a strong portfolio and demonstrable experience are prioritized over formal education alone.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Landing Pages & Marketing Sites: A strong portfolio is mandatory, heavily focused on demonstrating expertise in designing landing pages, marketing websites, and product or startup one-pagers.

• Hierarchy & Typography: Showcase clear visual hierarchy and strong typography skills within your presented web design case studies.

• Conversion-Minded Approach: Include examples that illustrate a user-centric, conversion-minded approach to design, highlighting how your designs drive desired user actions.

• Implementation Readiness: Present case studies that show how you prepare designs for implementation, including examples of structured components and clear specifications.

Process Documentation:

• Workflow Design: Demonstrate an understanding of transforming rough prompts, AI-generated drafts, or existing brand systems into structured, implementation-ready web designs.

• System Implementation Standards: Show how you ensure visual consistency between interactive web pages, static PDFs, and social materials, adhering to established brand guidelines.

• Measurement & Analysis: While direct measurement is not the designer's primary role, the portfolio should imply an understanding of how design choices impact conversion rates and user engagement.

📝 Enhancement Note: The portfolio is the cornerstone of the application. It must clearly showcase relevant experience, specifically in landing pages and marketing sites, and demonstrate the ability to translate concepts into actionable designs for developers. The emphasis is on practical output and a business-oriented design mindset.

💵 Compensation & Benefits

Salary Range: Up to $50 per hour equivalent.

Compensation varies across projects depending on scope, complexity, and required expertise. This is an estimate for this specific project based on the provided information.

Benefits:

• Flexible Part-Time Work: Approximately 10-20 hours per week during active project phases, offering flexibility for other commitments.

• Remote Work: Fully remote position, allowing you to work from anywhere within Singapore.

• Project Variety: Opportunity to contribute to innovative AI technology projects through the Mindrift platform.

• Skill Development: Potential to work on diverse projects and refine skills in UI/UX design for cutting-edge technology.

Working Hours: Estimated 10–20 hours per week during active project phases. This is an estimate and not a guaranteed workload.

📝 Enhancement Note: The compensation is presented as an "up to" figure, indicating a tiered system based on contributor level and pace. The hourly rate is benchmarked against Singapore's market for skilled freelance designers. The benefits are primarily focused on flexibility and the nature of freelance/project-based work, with emphasis on remote and part-time aspects.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology / AI Development / Platform Services

Mindrift operates within the burgeoning AI technology sector, connecting global expertise with AI development. This context means the company values innovation, efficiency, and the ability to bridge technical development with real-world application. For a web designer, this implies a need to understand and visually communicate complex technological concepts in an accessible manner.

Company Size: Not explicitly stated, but operates as a platform connecting specialists, suggesting a distributed network rather than a large, centralized corporate structure. The Tendem project is a specific initiative within this platform.

Founded: Information not provided, but the company's focus on AI and connecting specialists suggests a modern, forward-thinking organization.

Team Structure:

• Project-Based Teams: As a freelance role for the Tendem project, you'll likely be integrated into a project-specific team, collaborating with project managers, AI specialists, and potentially other designers or developers.

• Distributed Network: Mindrift functions as a platform, implying a network of independent contractors and specialists rather than a traditional hierarchical team structure.

• Cross-functional Collaboration: Collaboration will be essential with project leads, AI developers, and potentially marketing stakeholders to ensure designs meet project goals and brand guidelines.

Methodology:

• Agile Project Execution: The platform model and project-based work suggest an agile approach to task management and delivery.

• Data-Driven Insights: Mindrift's mission to develop high-quality AI technologies implies a reliance on data and expertise to guide development, which web designers should be mindful of when creating communication materials.

• Efficiency & Automation: As a platform connecting specialists, Mindrift likely values efficiency in processes and communication, aiming to streamline the connection and project execution phases.

Company Website: https://tendem.ai/ (for the project) and https://mindrift.ai/ (for the platform)

📝 Enhancement Note: The company operates as a platform connecting specialists for AI projects. This freelance role is for a specific project, Tendem.ai. The culture is likely to be dynamic, efficient, and focused on delivering high-quality technological solutions through a distributed network of talent. Understanding the AI domain and communicating it effectively visually will be key.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a specialized freelance contributor, focusing on tactical execution within a specific project. It's not a traditional "operations" role in the sense of revenue or sales operations but requires operational excellence in design delivery. The experience level (2-5 years) suggests an intermediate designer capable of independent work.

Reporting Structure: As a freelancer for a specific project, you will report to the project lead or a designated point person for the Tendem project. This structure is typically flat and focused on task completion rather than hierarchical management.

Operations Impact: While not a direct operations role, the web designer's impact is critical for the Tendem project's success. High-quality, conversion-focused web designs directly influence user acquisition, engagement, and the perception of the project's credibility and professionalism. Effectively translating concepts into visual assets supports the project's Go-To-Market (GTM) strategy by creating compelling online presence.

Growth Opportunities:

• Project Expansion: Successful contributions could lead to further project opportunities with Mindrift or on other projects within their network.

• Skill Specialization: Deepen expertise in conversion-driven design, UI/UX for AI platforms, or specific no-code implementation tools.

• Portfolio Enhancement: The work provides tangible case studies for a specialized portfolio in AI-related web design and marketing.

• Networking: Opportunity to connect with AI specialists and technology professionals, potentially leading to future collaborations.

📝 Enhancement Note: This is a freelance role, so traditional career progression within Mindrift is unlikely. Growth is primarily defined by expanding the portfolio, gaining experience in niche areas like AI product design, and securing more project work. The "operations impact" is framed through the lens of how design supports project success and GTM objectives.

🌐 Work Environment

Office Type: Fully Remote. This role is designed for a distributed workforce, with no requirement for physical office presence.

Office Location(s): Singapore is the specified location for the role, implying that the candidate must be based in Singapore to comply with local freelance regulations or tax requirements.

Workspace Context:

• Independent Workstation: You will be expected to have your own reliable computer, internet connection, and design software (specifically Figma).

• Digital Collaboration: Communication and collaboration will occur primarily through digital channels (e.g., email, project management tools, video calls).

• Flexible Hours: While the role requires approximately 10-20 hours per week during active phases, the specific timing of these hours can likely be flexible, provided deadlines are met.

Work Schedule: The role requires an estimated 10-20 hours per week during active project phases. The exact schedule is flexible, allowing for self-management as long as project deliverables are met on time and communication is maintained.

📝 Enhancement Note: The work environment is entirely remote and self-managed, requiring discipline and effective time management. The Singapore location requirement is a key constraint, suggesting adherence to local employment or contracting laws.

📄 Application & Portfolio Review Process

Interview Process:

• Application Review: Initial screening will focus on your CV and, critically, your portfolio link. Applications without relevant web design case studies will likely be discarded.

• Portfolio Deep Dive: Expect a thorough review of your portfolio to assess skills in landing page design, conversion optimization, Figma proficiency, and developer handoff preparation.

• Skills Assessment: Potentially a brief technical assessment or discussion focused on your design process, problem-solving approach for specific design challenges, and understanding of conversion principles.

• Cultural Fit/Project Alignment: A discussion to ensure your working style aligns with a freelance, project-based environment and your understanding of the Tendem project's goals.

Portfolio Review Tips:

• Highlight Relevant Projects: Curate your portfolio to prominently feature landing pages, marketing sites, and one-pagers. Prioritize projects that demonstrate conversion focus and clear visual hierarchy.

• Showcase Figma Expertise: Include examples that highlight your use of Figma's advanced features like auto-layout, component systems, and responsive design techniques.

• Detail Your Process: For each project, briefly explain the brief, your design process, the challenges faced, and the rationale behind key design decisions, especially those impacting conversion.

• Demonstrate Handoff Skills: Include examples or explanations of how you prepare files for developers, showing organized Figma files, asset exports, and specification details.

• Ensure Brand Consistency Examples: If possible, show how you've adapted designs to maintain brand consistency across different platforms or materials.

Challenge Preparation:

• Be Ready for Design Scenarios: Anticipate questions about how you would approach designing a specific type of landing page or marketing asset given a set of constraints (e.g., AI-generated copy, limited brand assets).

• Articulate Your "Why": Be prepared to clearly explain the strategic thinking behind your design choices, linking them to conversion goals and user experience.

• Understand Developer Constraints: Be ready to discuss your understanding of web development limitations and how you design with implementation in mind.

📝 Enhancement Note: The application process heavily relies on the portfolio. Applicants must tailor their presentation to showcase the specific skills and project types requested. Expect a practical assessment of design skills and process rather than theoretical questions.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for creating scalable, responsive web layouts, auto-layout components, and design systems. Deep proficiency is a requirement.

• Adobe Creative Suite (Photoshop, Illustrator): Likely used for asset creation, editing, and preparing graphics for web use.

• No-Code Platforms (Webflow, Framer): Familiarity or understanding of implementation in these platforms is a strong advantage for effective developer handoff.

Analytics & Reporting:

• While the designer is not directly responsible for analytics, understanding how design impacts metrics is key. Familiarity with concepts like conversion rates, bounce rates, and user engagement metrics is beneficial. CRM & Automation:

• Not directly applicable to this design role, but understanding how marketing pages integrate with CRM and marketing automation tools for lead capture is a plus.

📝 Enhancement Note: Figma is the non-negotiable core tool. The emphasis on developer handoff suggests that knowledge of how designs translate into actual web pages, potentially using tools like Webflow or Framer, is highly valued.

👥 Team Culture & Values

Operations Values:

• Efficiency: A strong emphasis on delivering production-ready assets quickly and effectively, reflecting the platform's need for streamlined operations.

• Quality & Precision: Maintaining high standards for visual consistency, layout accuracy, and adherence to brand guidelines is paramount.

• User-Centricity & Conversion: Designs should be focused on guiding users and driving desired actions, aligning with business objectives.

• Self-Direction & Autonomy: As a freelance role, the ability to work independently, troubleshoot, and manage tasks without constant supervision is crucial.

• Collaboration & Communication: Clear communication with project leads and developers is necessary for successful project execution.

Collaboration Style:

• Remote & Asynchronous: Collaboration will primarily be digital, potentially involving a mix of synchronous (video calls) and asynchronous (messaging, comments) communication.

• Feedback-Driven: Expect to receive feedback on designs and to provide clear explanations for your design choices.

• Developer-Focused: A collaborative mindset towards developers, ensuring designs are practical and easy to implement, is essential.

📝 Enhancement Note: The culture values efficiency, quality, and autonomy, typical of a platform connecting freelance talent for project-based work. The designer must be comfortable working independently and communicating effectively in a remote setting.

⚡ Challenges & Growth Opportunities

Challenges:

• Translating Ambiguous Briefs: Converting textual copy, AI-generated drafts, or rough outlines into polished, effective web designs requires strong interpretation and creative problem-solving skills.

• Maintaining Brand Consistency: Ensuring a cohesive visual identity across various digital touchpoints, especially when working with potentially diverse brand assets or guidelines.

• Meeting Tight Deadlines: Balancing quality with speed to deliver production-ready assets promptly in a project-based environment.

• Effective Developer Handoff: Communicating design specifications clearly to avoid misinterpretations and ensure smooth implementation by developers or no-code tools.

Learning & Development Opportunities:

• Specialization in AI Product Design: Gain experience designing for the rapidly growing AI technology sector.

• Mastery of Figma & Responsive Design: Continuously refine skills in advanced Figma features and best practices for responsive web design.

• Conversion Optimization Techniques: Develop a deeper understanding of how design elements influence user behavior and conversion rates.

• No-Code Implementation Insights: Learn about the practicalities of implementing designs using platforms like Webflow or Framer, enhancing your handoff capabilities.

📝 Enhancement Note: The challenges are practical and directly related to the core responsibilities of the role. Growth opportunities focus on deepening specialized skills within the design domain and the AI technology context.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for taking a rough brief or AI-generated text and turning it into a high-converting landing page."

• "How do you ensure visual consistency across web pages, social media visuals, and other marketing materials?"

• "Walk us through a project where you had to prepare designs for developer handoff. What tools and methods did you use, and what was the outcome?"

• "How do you approach balancing modern design trends with the need for clear hierarchy and conversion optimization?" Company & Culture Questions:

• "What interests you about working on the Tendem.ai project and with Mindrift?"

• "How do you manage your time and prioritize tasks when working remotely on a freelance basis?"

• "Describe a time you had to collaborate with a developer or project manager to resolve a design implementation challenge." Portfolio Presentation Strategy:

• Focus on Impact: For each case study, clearly articulate the problem, your solution (design), and the impact (e.g., improved conversion, user engagement, brand perception).

• Show, Don't Just Tell: Use visuals effectively to showcase your designs. For Figma projects, consider briefly demonstrating key features like auto-layout or component structures if relevant.

• Explain Your Rationale: Be prepared to discuss why you made certain design decisions, linking them back to user needs, conversion goals, or brand strategy.

• Prepare for Q&A: Anticipate questions about your design choices, technical skills, and ability to work independently.

📝 Enhancement Note: Interview preparation should focus on demonstrating practical design skills, a conversion-oriented mindset, and the ability to work effectively in a remote, freelance capacity. The portfolio is the primary tool for showcasing these capabilities.

📌 Application Steps

To apply for this freelance Web Designer position:

• Submit your application through the Workable platform link provided.

• Tailor Your CV: Ensure your CV clearly highlights your 2+ years of relevant experience in web and UI design, and specifically mentions proficiency in Figma and experience with landing pages or marketing sites.

• Curate Your Portfolio: Select your strongest web design projects, prioritizing those that demonstrate landing pages, conversion focus, strong typography, and clear visual hierarchy. Ensure your portfolio is easily accessible via a direct link on your CV or application.

• Prepare for Portfolio Review: Be ready to discuss specific projects in detail, explaining your design process, challenges, and how your designs achieved their objectives.

• Research Mindrift & Tendem.ai: Understand the company's mission and the goals of the Tendem project to articulate your interest and how your skills align with their needs.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and industry-standard assumptions tailored for operations and creative roles. All details, particularly regarding compensation, project scope, and specific requirements, should be verified directly with Mindrift through their official application process.