Freelance Web Designer

📍 Job Overview

Job Title: Freelance Web Designer

Company: Mindrift

Location: Glasgow, Scotland, United Kingdom

Job Type: PART_TIME

Category: Operations - GTM/Marketing Operations (Web Design Specialty)

Date Posted: 2026-06-05

Experience Level: 2-5 Years

Remote Status: Remote Solely

🚀 Role Summary

• This role focuses on creating conversion-driven web designs and marketing pages, acting as a specialized operational support for the Tendem AI project.

• The Web Designer will translate briefs and rough drafts into polished, on-brand web-ready designs, ensuring consistency with broader brand ecosystems.

• Responsibilities include designing high-converting one-pagers, pitch-style landing pages, and simple marketing sites, applying a user-centric and conversion-minded approach.

• The role requires meticulous preparation of production-ready files for seamless handoff to developers or no-code platforms, emphasizing quality standards in responsiveness, spacing, and clarity.

📝 Enhancement Note: While the title is "Web Designer," the context of supporting an AI project (Tendem) and focusing on conversion-driven layouts, developer handoff, and visual consistency across touchpoints positions this role within a GTM/Marketing Operations framework. The emphasis on operationalizing design for efficient implementation and ensuring brand alignment is key.

📈 Primary Responsibilities

• Design high-converting one-pagers, pitch-style landing pages, and simple marketing sites based on textual copy, outlines, or existing drafts.

• Translate brand assets and social media visuals into responsive web layouts, structured components, and sections that can be easily implemented by developers or no-code tools.

• Prepare and securely package production-ready files (organizing Figma frames, exporting assets, and detailing specs) for seamless handoff to development teams or no-code platforms.

• Ensure absolute visual consistency between interactive web pages, static PDFs, and social materials, maintaining a unified brand identity across all digital touchpoints.

• Enforce layout quality standards through systematic verification of responsiveness, proper spacing, clarity, and adherence to modern web trends prior to delivery, ensuring a polished and professional output.

📝 Enhancement Note: These responsibilities highlight a blend of creative design and operational execution. The focus on "production-ready files," "seamless handoff," and "enforcing quality standards" points to an operations-oriented approach to design delivery, ensuring efficiency and quality in the output for downstream implementation.

🎓 Skills & Qualifications

Education: A Bachelor’s or Master’s Degree in Web Design, Graphic Design, Human-Computer Interaction (HCI), or related creative/technical fields is considered a plus.

Experience: A minimum of 2 years of relevant experience in web design, UI design, digital marketing design, or visual communications is desirable.

Required Skills:

• Web & UI Design: Deep proficiency in Figma for creating scalable, responsive web layouts, auto-layout components, and comprehensive design systems.

• Conversion-Driven Layouts: Expertise in structuring high-converting, pitch-style landing pages with a strong eye for clarity, spacing, and modern design trends.

• Developer Handoff: Solid understanding of how to prepare, spec, and package digital assets for efficient implementation via developers or no-code platforms (e.g., Webflow, Framer).

• Cross-Platform Consistency: Ability to seamlessly translate core brand aesthetics across varying touchpoints, ensuring web pages match existing social materials and pitch decks.

• English Proficiency: Upper-intermediate (B2) or above is a mandatory requirement for effective communication.

• Structured, User-Centric, and Conversion-Minded Approach: Ability to design with clear objectives and user needs in mind, always aiming to drive desired actions.

• Strong Eye for Detail: Excellent perception of clarity, white space, and modern web layout trends.

• Self-Directed Work Ethic: Ability to troubleshoot independently and deliver production-ready assets quickly and efficiently. Preferred Skills:

• Experience with no-code platforms such as Webflow or Framer to understand implementation constraints and opportunities.

• Familiarity with broader digital marketing design principles and conversion rate optimization (CRO) strategies.

• Experience in contributing to or maintaining design systems for consistency and scalability.

📝 Enhancement Note: The emphasis on Figma proficiency, conversion-driven layouts, and developer handoff are critical operational skills for a designer supporting a GTM or product team. The requirement for an organized portfolio with specific web design cases reinforces the need for demonstrable operational execution in design.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Your CV must include a direct link to your online portfolio.

• The portfolio must showcase specific web design examples, including landing pages and marketing sites.

• Applications without a portfolio link, or without relevant web design cases, will not be considered, highlighting the importance of demonstrating practical design execution.

• The portfolio should ideally demonstrate an understanding of conversion-driven design principles and responsive layouts. Process Documentation:

• The portfolio should implicitly demonstrate a structured design process, from brief interpretation to final asset delivery.

• Examples should illustrate how design decisions were made to achieve specific conversion or user engagement goals.

• Showcase how designs were prepared for developer or no-code implementation, detailing the handoff process and asset organization.

📝 Enhancement Note: The stringent requirement for a portfolio with specific web design cases underscores the operational nature of this role. Candidates must demonstrate not just creative talent but also the ability to produce ready-to-implement design assets efficiently and effectively, adhering to defined quality standards.

💵 Compensation & Benefits

Salary Range: Up to $50 per hour equivalent, depending on the contributor's level and pace of contribution.

Benefits:

• This is a freelance, part-time remote role, offering flexibility in working hours and location.

• Opportunity to work on an innovative AI project (Tendem.ai) with major tech innovators.

• Access to a platform connecting specialists with AI projects, providing potential for varied engagements.

• Potential for consistent work, with tasks estimated to require around 10–20 hours per week during active project phases.

Working Hours: Estimated 10–20 hours per week during active project phases. This is a flexible, part-time engagement.

📝 Enhancement Note: The compensation is presented as an "equivalent" hourly rate, common for freelance and project-based roles. The "up to $50" suggests a tiered structure based on skill, experience, and performance. The primary benefit is the flexibility and the opportunity to engage with cutting-edge AI projects.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology (AI, Data Services) - Mindrift operates as a platform connecting specialists with AI projects, focusing on enhancing AI capabilities through human expertise. The Tendem project specifically leverages AI and human collaboration for specialized data scraping workflows.

Company Size: Mindrift is likely a growing tech company or platform, connecting a network of specialists rather than employing a large internal team for all functions. This implies a lean, agile, and distributed operational model.

Founded: While the founding date isn't specified, the company's focus on AI and connecting specialists suggests a modern, forward-thinking organization.

Team Structure:

• The Web Designer will be part of the Tendem project, collaborating with "Tendem Agents" (AI systems) and potentially other human specialists.

• This role operates within a hybrid AI + human system, requiring effective collaboration across both.

• The designer will likely report to a project lead or operations manager overseeing the Tendem project's output. Methodology:

• Data-driven design is implied, with a focus on conversion rates and user-centricity.

• Emphasis on systematic verification and adherence to quality standards for design output.

• Agile project execution, with tasks estimated per active phase, suggesting a flexible and responsive workflow.

Company Website: https://mindrift.ai/

📝 Enhancement Note: Mindrift's model of connecting specialists with AI projects suggests a culture that values expertise, autonomy, and efficient delivery. The Tendem project's hybrid nature means the designer must be comfortable working alongside and in support of AI systems, a growing trend in operational roles.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a specialized freelance contributor, fitting an intermediate to senior level for a Web Designer with a strong operational focus. It's not a traditional internal operations role but provides operational support through design execution.

Reporting Structure: The designer will collaborate with Tendem Agents and likely report to a project manager or lead within the Tendem project at Mindrift.

Operations Impact: The designer's impact is direct on the marketability and conversion effectiveness of the Tendem project's web presence. High-quality, on-brand designs are crucial for Mindrift's mission of connecting specialists with AI projects and for the success of the Tendem platform itself.

Growth Opportunities:

• Skill Specialization: Deepen expertise in conversion-driven web design, Figma, and design systems for AI-related projects.

• Project Variety: Potentially engage with other AI projects on the Mindrift platform, broadening experience.

• Efficiency Optimization: Develop a reputation for fast, high-quality, and reliable design delivery, which can lead to more consistent project allocation.

• Cross-Functional Understanding: Gain insights into AI workflows and how design integrates with AI-driven operations.

📝 Enhancement Note: While this is a freelance role, growth can be seen in specialization and building a strong portfolio of AI-adjacent design work. The "level and pace of contribution" influencing pay suggests that demonstrating efficiency and high output can lead to better earning potential.

🌐 Work Environment

Office Type: This is a fully remote, freelance position, offering maximum flexibility.

Office Location(s): While the role is based in Glasgow, Scotland, United Kingdom, the work is performed remotely, allowing for global collaboration.

Workspace Context:

• The designer will work independently, managing their own time and workspace.

• Collaboration will primarily be digital, through project management tools, communication platforms, and file sharing.

• The role requires a self-directed work ethic and the ability to troubleshoot technical and design challenges independently.

Work Schedule: Flexible, with an estimated commitment of 10–20 hours per week during active project phases. This allows for integration with other projects or personal commitments.

📝 Enhancement Note: The remote and freelance nature of the role means the designer is responsible for creating their own productive work environment, emphasizing autonomy and self-management.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Application Review: Focus on CV and mandatory portfolio link. Applications without relevant web design cases will be screened out.

• Portfolio Deep Dive: The hiring team will assess the quality, relevance, and operational execution demonstrated in the portfolio (e.g., conversion focus, handoff readiness, consistency).

• Skills Assessment: May involve a brief technical assessment or discussion about Figma proficiency, responsive design principles, and conversion strategies.

• English Proficiency Check: An assessment of upper-intermediate (B2) or above English proficiency.

• Project Fit Discussion: A conversation about the Tendem project, the hybrid AI+human system, and how the designer's skills align with the project's needs.

Portfolio Review Tips:

• Highlight Conversion: Ensure your portfolio prominently features projects where your design directly contributed to conversion goals or user engagement.

• Showcase Handoff Readiness: Include examples or descriptions of how you prepared files for developers or no-code tools, demonstrating your understanding of the implementation process.

• Demonstrate Consistency: Provide examples that show how you maintained brand consistency across different digital assets (web, social, PDF).

• Organize for Clarity: Make sure your portfolio is easy to navigate, with clear descriptions for each project, detailing your role, the challenges, and the outcomes.

• Focus on Web & UI: Prioritize web design and UI examples over other design disciplines unless they directly support the web/marketing page context.

Challenge Preparation:

• Figma Proficiency: Be ready to discuss advanced Figma features like auto-layout, components, variants, and design systems.

• Conversion Principles: Prepare to articulate your understanding of conversion-driven design principles and how you apply them.

• Developer Handoff Best Practices: Be able to explain your process for preparing and handing off design assets for development.

• English Communication: Practice articulating your design process, rationale, and experience clearly and concisely in English.

📝 Enhancement Note: The emphasis on a strong portfolio with specific web design cases and the requirement for English proficiency are critical gatekeepers for this role, indicating a need for demonstrable, operationally sound design execution and clear communication.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: This is the core design tool required. Proficiency in creating scalable, responsive web layouts, auto-layout components, and design systems is essential.

• No-code Platforms (e.g., Webflow, Framer): Understanding of how these platforms work is beneficial for effective developer handoff and design implementation.

Analytics & Reporting:

• While not explicitly required, an understanding of how design impacts analytics (e.g., conversion rates, bounce rates) is advantageous. CRM & Automation:

• Not directly applicable to the core design responsibilities, but awareness of how marketing pages integrate into broader CRM/marketing automation workflows could be a plus.

📝 Enhancement Note: The explicit mention of Figma and the implicit need to understand no-code platforms highlight the technical requirements for this role, emphasizing a designer who can bridge the gap between creative concepts and practical implementation within modern digital workflows.

👥 Team Culture & Values

Operations Values:

• Efficiency & Speed: The role requires delivering production-ready assets fast, indicating a value placed on quick turnaround times.

• Quality & Precision: Emphasis on "absolute visual consistency," "layout quality standards," and "clarity" points to a strong commitment to high-quality output.

• User-Centricity & Conversion Focus: Designing with user needs and conversion goals at the forefront is a core operational value for marketing and GTM functions.

• Autonomy & Self-Direction: The freelance, remote nature necessitates a high degree of self-discipline and the ability to troubleshoot independently.

Collaboration Style:

• Hybrid AI + Human Collaboration: A willingness and ability to work effectively within a system that includes AI agents.

• Clear Handoffs: A structured approach to communication and asset delivery to ensure seamless integration with developers or no-code tools.

• Remote Collaboration: Proficiency in using digital tools for communication, file sharing, and project management.

📝 Enhancement Note: The culture appears to value expertise, efficiency, and a practical, results-oriented approach to design, aligning well with operational excellence principles.

⚡ Challenges & Growth Opportunities

Challenges:

• Working with AI Agents: Adapting to a hybrid workflow where AI handles repetitive tasks requires understanding how to best complement AI output with human creativity and critical thinking.

• Balancing Speed and Quality: Consistently delivering high-quality, conversion-optimized designs under time pressure.

• Maintaining Brand Consistency: Ensuring a unified look and feel across diverse digital touchpoints (web, social, PDF) requires meticulous attention to detail.

• Remote Collaboration: Effectively communicating and collaborating with a distributed team and AI counterparts without direct in-person interaction.

Learning & Development Opportunities:

• AI Integration in Design: Gaining experience in how AI tools and workflows are integrated into creative processes.

• Conversion Optimization Mastery: Deepening understanding of A/B testing, user psychology, and data-driven design for enhanced conversion rates.

• No-Code Platform Expertise: Expanding knowledge of platforms like Webflow and Framer can open new avenues for design implementation and efficiency.

• Cross-Functional Exposure: Understanding the operational needs of AI projects and how design contributes to their success.

📝 Enhancement Note: The challenges and growth opportunities are directly tied to the innovative nature of Mindrift's AI projects and the evolving landscape of design operations.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for translating a rough brief or textual copy into a high-converting landing page." (Focus on your structured approach, Figma skills, and conversion principles).

• "How do you ensure visual consistency across web pages, social media assets, and PDFs for a brand?" (Highlight your understanding of brand systems and meticulousness).

• "Walk us through a project where you prepared design files for handoff to developers or a no-code platform. What was your process and what were the key considerations?" (Emphasize your developer handoff skills and understanding of implementation).

• "How do you approach designing for conversion, and what metrics do you consider important?" (Demonstrate your user-centric and results-oriented mindset). Company & Culture Questions:

• "What interests you about working on an AI project like Tendem.ai and collaborating with AI agents?" (Show genuine curiosity about AI and hybrid workflows).

• "How do you manage your time and prioritize tasks in a freelance, remote setting?" (Highlight your self-direction and organizational skills).

• "What is your experience with Figma, and how do you leverage its advanced features like auto-layout and design systems?" (Be prepared to discuss specific Figma functionalities). Portfolio Presentation Strategy:

• Case Study Focus: For each relevant project, clearly articulate the problem, your role, the design process, the tools used (especially Figma), and the outcome (especially conversion improvements or efficiency gains).

• Handoff Demonstration: If possible, show examples of how you've organized Figma files for developers or explain your handoff process clearly.

• Consistency Examples: Showcase how you've applied brand guidelines across multiple assets.

• Concise Explanations: Be ready to walk through your portfolio efficiently, highlighting the most relevant aspects for this role.

📝 Enhancement Note: Preparation should focus on demonstrating not just design skills but also operational efficiency, an understanding of conversion goals, and the ability to integrate with modern development workflows and AI-assisted processes.

📌 Application Steps

To apply for this operations position:

• Submit your application through the application link provided on Workable.

• Portfolio Customization: Ensure your portfolio link is prominent on your CV and that it exclusively features your strongest web design and UI examples, with specific emphasis on landing pages and conversion-driven layouts.

• Resume Optimization: Tailor your resume to highlight your 2+ years of relevant experience, proficiency in Figma, understanding of developer handoff, and any experience with conversion optimization or no-code tools. Use keywords like "Figma," "UI Design," "Web Design," "Conversion-Driven Layouts," and "Developer Handoff."

• English Proficiency Check: Be prepared to confirm your upper-intermediate (B2) or above English proficiency, as this is a strict requirement.

• Company Research: Briefly research Mindrift and the Tendem project to understand their mission and how your design skills can contribute to their success in the AI and data services space.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.