Freelance Web Designer

📍 Job Overview

Job Title: Freelance Web Designer

Company: Mindrift

Location: Singapore

Job Type: PART_TIME

Category: Web Design / UI / Creative Operations

Date Posted: 2026-06-05

Experience Level: Mid-Level (2-5 years)

Remote Status: Fully Remote

🚀 Role Summary

• This role is focused on transforming textual briefs and rough drafts into polished, on-brand, and implementable web designs for the Tendem AI project.

• The Web Designer will be responsible for creating high-converting marketing pages, landing experiences, and conversion-driven layouts that align with broader brand ecosystems.

• A key aspect involves ensuring absolute visual consistency across interactive web pages, static PDFs, and social media materials.

• The position requires meticulous preparation and secure packaging of production-ready files for seamless handoff to developers or no-code platforms.

📝 Enhancement Note: This role is framed as a freelance, part-time position within a specific project (Tendem AI), emphasizing specialized data scraping workflows assisted by AI and human agents. The focus is on the creative and execution aspects of web design, rather than core operations strategy, but it requires a strong understanding of how design impacts conversion and developer implementation, which is critical for GTM success.

📈 Primary Responsibilities

• Design high-converting one-pagers, pitch-style landing pages, and simple marketing websites based on textual copy, outlines, or existing drafts.

• Translate brand assets and social media visuals into responsive web layouts, structured components, and sections suitable for implementation by developers or no-code tools.

• Prepare and securely package production-ready files, including organizing Figma frames, exporting assets, and detailing specifications for seamless developer handoff.

• Ensure absolute visual consistency between interactive web pages, static PDFs, and social media materials to maintain brand integrity.

• Enforce layout quality standards through systematic verification of responsiveness, proper spacing, clarity, and adherence to modern web trends prior to delivery.

📝 Enhancement Note: The responsibilities highlight a strong emphasis on tangible design output and meticulous preparation for implementation. This aligns with a focus on GTM execution where speed and accuracy in design asset delivery directly impact go-to-market timelines and campaign effectiveness.

🎓 Skills & Qualifications

Education: Bachelor’s or Master’s Degree in Web Design, Graphic Design, Human-Computer Interaction (HCI), or related creative/technical fields is a plus.

Experience: At least 2 years of relevant experience in web design, UI design, digital marketing design, or visual communications is desirable.

Required Skills:

• Web & UI Design: Deep proficiency in Figma for creating scalable, responsive web layouts, auto-layout components, and comprehensive design systems.

• Conversion-Driven Layouts: Expertise in structuring high-converting, pitch-style landing pages with a strong eye for clarity, spacing, and modern design trends.

• Developer Handoff: Solid understanding of how to prepare, spec, and package digital assets for efficient implementation via developers or no-code platforms (e.g., Webflow, Framer).

• Cross-Platform Consistency: Ability to seamlessly translate core brand aesthetics across varying touchpoints, ensuring web pages match existing social materials and pitch decks.

• English Proficiency: Upper-intermediate (B2) or above (required).

• Structured, user-centric, and conversion-minded approach to design.

• Strong eye for clarity, white space, and modern web layout trends.

• Self-directed work ethic with the ability to troubleshoot independently and deliver production-ready assets quickly. Preferred Skills:

• Experience with no-code implementation platforms such as Webflow or Framer.

• Familiarity with AI-assisted workflows or hybrid AI + human systems.

• Understanding of basic front-end development principles for better asset preparation.

• Experience working in a freelance or project-based capacity.

📝 Enhancement Note: The emphasis on Figma proficiency, conversion-driven layouts, and developer handoff indicates a need for a designer who can produce not just aesthetically pleasing designs, but designs that are optimized for performance and ease of implementation in a GTM context. The "AI + human system" aspect suggests a need for adaptability and understanding of collaborative workflows.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A portfolio link is mandatory, showcasing specific web design examples.

• Applications without a portfolio link or without relevant web design cases will not be considered.

• Examples should demonstrate proficiency in creating high-converting landing pages and marketing sites.

• Showcase experience in translating brand assets into responsive web layouts and structured components.

• Highlight examples of seamless developer handoff or implementation using no-code tools. Process Documentation:

• Demonstrate a structured, user-centric, and conversion-minded approach to design within case studies.

• Illustrate how you ensure visual consistency across different digital touchpoints (web, PDF, social).

• Detail your process for verifying layout quality, responsiveness, and adherence to modern web trends.

• Explain your method for preparing and packaging production-ready design files for handoff.

📝 Enhancement Note: The requirement for a portfolio with specific examples, particularly those demonstrating conversion optimization and seamless handoff, is crucial. This allows for the evaluation of practical design execution and understanding of the end-to-end GTM process, from concept to implementation.

💵 Compensation & Benefits

Salary Range: Up to $50 per hour equivalent, depending on contribution level and pace.

Benefits:

• Flexible part-time remote work arrangement.

• Opportunity to work on an innovative AI project (Tendem AI) with major tech innovators.

• Exposure to hybrid AI + human systems and specialized data scraping workflows.

• Potential for consistent engagement during active project phases.

Working Hours: Estimated 10–20 hours per week during active project phases. This is an estimate and not a guaranteed workload.

📝 Enhancement Note: The compensation is structured as an hourly equivalent, with a cap. The "up to $50 per hour equivalent" suggests a performance-based or tiered system. The workload is project-dependent, reinforcing the freelance nature of the role. The benefits are primarily tied to the project's nature and flexibility rather than traditional corporate offerings.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology (AI, Generative AI, Data Science)

Company Size: Likely small to medium, as it operates via a platform connecting specialists to projects. Mindrift's platform aims to "unlock the potential of Generative AI."

Founded: Not explicitly stated, but the focus on emerging AI technologies suggests a relatively modern or rapidly evolving organization.

Team Structure:

• You will be part of the Tendem project, collaborating with "Tendem Agents" (AI and/or human specialists handling repetitive tasks).

• You will work alongside potentially other specialists and project managers within the Mindrift platform ecosystem.

• Cross-functional collaboration will likely involve project managers, developers, and potentially other designers or AI specialists. Methodology:

• Utilizes a hybrid AI + human system approach for specialized tasks.

• Focuses on leveraging real-world expertise from global specialists to enhance Generative AI capabilities.

• Emphasizes efficiency and accuracy in data scraping workflows.

• Design methodology is user-centric and conversion-minded, ensuring output is both aesthetically sound and commercially effective.

Company Website: https://tendem.ai/ (Project website) and https://mindrift.ai/ (Platform website).

📝 Enhancement Note: Mindrift operates as a platform connecting talent to AI projects. The culture is likely innovative, fast-paced, and focused on leveraging technology and human expertise. The Tendem project specifically highlights a hybrid AI/human operational model, which requires adaptability and clear communication.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a specialized freelance contributor, not a traditional full-time operations role. It's suitable for mid-level designers seeking project-based work.

Reporting Structure: You will report to the project lead or manager for the Tendem project. Collaboration will be with Tendem Agents and potentially other project stakeholders.

Operations Impact: While not a direct operations role, the designer's output directly impacts the 'go-to-market' effectiveness of web-based materials for the Tendem project. High-converting designs and consistent brand representation are crucial for lead generation and user acquisition, which are core GTM metrics.

Growth Opportunities:

• Skill Specialization: Deepen expertise in Figma, responsive design, conversion optimization, and design for AI-driven platforms.

• Project Variety: Potential to work on diverse projects through the Mindrift platform, gaining exposure to different AI applications and client needs.

• Network Building: Connect with other specialists and innovators in the AI space.

• Portfolio Enhancement: Build a strong portfolio with real-world examples of high-impact web design for tech projects.

📝 Enhancement Note: Growth in this context is primarily freelance-based, focusing on skill development and portfolio building rather than traditional corporate advancement. The opportunity lies in gaining experience with cutting-edge AI projects and refining specialized design skills for GTM applications.

🌐 Work Environment

Office Type: Fully Remote. No physical office requirement.

Office Location(s): Remote within Singapore.

Workspace Context:

• A fully remote setup requiring a reliable internet connection and personal workspace.

• Collaboration will primarily occur through digital communication channels (e.g., Slack, email, project management tools).

• Access to necessary design software (Figma) is expected to be provided or managed by the freelancer.

• The environment demands self-discipline, effective time management, and proactive communication.

Work Schedule: Flexible part-time, estimated 10-20 hours per week during active project phases. Tasks can likely be managed around existing commitments, but timely delivery is critical.

📝 Enhancement Note: The remote nature of the role requires a high degree of autonomy and self-management. Successful candidates will be adept at remote collaboration and managing their time effectively to meet project deadlines.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Application: Submit resume (in English, indicating English level) and a mandatory portfolio link.

• Portfolio Review: Evaluation of web design examples, focusing on conversion-driven layouts, Figma proficiency, and developer handoff preparedness.

• Potential Screening Call: Discussion about experience, skills, Figma usage, and approach to design challenges.

• Project Brief/Task: May involve a small design task or case study discussion related to Tendem's needs.

• Final Evaluation: Assessment of fit with project requirements, communication skills, and ability to deliver production-ready assets.

Portfolio Review Tips:

• Curate Wisely: Select 3-5 of your strongest web design projects that best represent the requirements: high-converting landing pages, responsive layouts, clear brand translation, and clean handoffs.

• Highlight Figma Mastery: Showcase examples of auto-layout, component systems, and well-organized Figma files.

• Demonstrate Conversion Focus: For each project, briefly explain the goal (e.g., lead generation, sign-ups) and how your design choices contributed to achieving it. Use metrics if available.

• Detail the Handoff: If possible, include screenshots or descriptions of how you prepared assets and specs for developers or no-code platforms.

• Professional Presentation: Ensure your portfolio is visually appealing, easy to navigate, and mobile-responsive.

Challenge Preparation:

• Figma Practice: Be ready to demonstrate Figma features like auto-layout, component variants, and prototyping.

• Design Theory: Refresh your knowledge on conversion rate optimization (CRO) principles, UI/UX best practices, and modern web design trends.

• Communication: Prepare to articulate your design process, rationale behind design decisions, and how you ensure brand consistency and quality.

• Problem-Solving: Think about how you would approach designing a landing page from a textual brief, considering user flow and conversion goals.

📝 Enhancement Note: The application process heavily relies on the portfolio. Candidates must ensure their portfolio directly addresses the core requirements: Figma skills, conversion focus, and developer readiness. Being prepared to discuss design decisions and processes in detail is key.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for creating scalable, responsive web layouts, auto-layout components, and design systems.

• Webflow/Framer (Preferred): Familiarity with these no-code platforms is a plus for understanding implementation.

Analytics & Reporting:

• While not directly responsible for analytics, understanding how designs impact key metrics (conversion rates, bounce rates) is important. Familiarity with tools like Google Analytics or similar platforms for understanding user behavior is beneficial. CRM & Automation:

• Not directly applicable for this design role, but understanding how landing pages feed into CRM systems (e.g., Salesforce, HubSpot) for lead management is a plus.

📝 Enhancement Note: Figma is the paramount tool. Proficiency here is non-negotiable. Understanding the tools that will be used for implementation (Webflow, Framer) is highly advantageous.

👥 Team Culture & Values

Operations Values:

• Excellence in Execution: Delivering high-quality, production-ready design assets on time.

• User-Centricity: Designing with the end-user experience and conversion goals in mind.

• Efficiency: Streamlining the design process and handoff to ensure fast implementation.

• Collaboration: Working effectively with AI agents and human project managers within the Tendem project.

• Adaptability: Being comfortable working within a hybrid AI + human system and on innovative projects.

Collaboration Style:

• Proactive digital communication.

• Clear articulation of design decisions and processes.

• Responsiveness to feedback and project requirements.

• Ability to integrate with a team that includes AI components.

📝 Enhancement Note: The culture emphasizes efficiency, quality, and adaptability, especially given the hybrid AI/human operational model. Freelancers are expected to be self-sufficient yet collaborative communicators.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing AI & Human Input: Effectively integrating human creative direction with AI-driven workflows and "Tendem Agent" outputs.

• Rapid Iteration: Potentially fast-paced project demands requiring quick turnarounds on design assets.

• Maintaining Brand Consistency: Ensuring a cohesive look and feel across diverse digital touchpoints under project-specific guidelines.

• Translating Complex Briefs: Turning potentially abstract textual descriptions or outlines into functional, engaging web designs.

Learning & Development Opportunities:

• Specialized AI Project Experience: Gaining hands-on experience with cutting-edge AI technologies and their application in real-world projects.

• Advanced Figma Techniques: Mastering complex auto-layout, component libraries, and design system strategies.

• Conversion Optimization Strategies: Deepening understanding of UX/UI principles that drive user engagement and conversion.

• Cross-Functional Workflow Familiarity: Learning how design integrates within hybrid AI/human operational systems for data scraping and GTM initiatives.

📝 Enhancement Note: The primary growth comes from exposure to innovative AI projects and honing specialized design skills critical for GTM success in tech. The challenges revolve around adapting to novel workflows and delivering high-impact creative assets efficiently.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for designing a high-converting landing page from a textual brief." (Be ready to discuss user flows, CTA placement, visual hierarchy, and A/B testing considerations).

• "How do you ensure visual consistency across different digital platforms (web, social, PDF)?" (Discuss brand guidelines, asset libraries, and systematic checks).

• "Walk us through a project where you had to prepare design assets for developer handoff or a no-code platform. What challenges did you face and how did you overcome them?" (Focus on organization, spec details, and communication).

• "How do you approach incorporating feedback, especially when working with AI-assisted workflows or multiple stakeholders?" (Emphasize adaptability and clarity in communication). Company & Culture Questions:

• "What interests you about working on the Tendem AI project and Mindrift's mission?" (Show enthusiasm for AI and innovation).

• "How do you manage your time and prioritize tasks when working remotely on a part-time basis?" (Highlight self-discipline and organizational skills).

• "What is your experience with Figma, particularly auto-layout and component systems?" (Be prepared for a deeper dive or live demo). Portfolio Presentation Strategy:

• Storytelling: For each project, tell a concise story: the problem, your solution (design approach), and the result (conversion impact, successful handoff).

• Visuals First: Let your designs speak for themselves, but be ready to elaborate on specific elements.

• Focus on Relevance: Emphasize projects that directly align with the job requirements (landing pages, conversion focus, Figma, handoff).

• Technical Details: Be prepared to discuss the technical aspects of your Figma work and how you prepare files for implementation.

📝 Enhancement Note: Interview preparation should focus on demonstrating practical design skills, understanding of conversion optimization, mastery of Figma, and ability to work in a remote, potentially fast-paced environment. The portfolio is central to this preparation.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided link on Workable.

• Ensure your resume is in English and clearly indicates your English proficiency level.

• Crucially, include a direct link to your online portfolio showcasing relevant web design projects. Applications without a portfolio will not be considered.

• Prepare to discuss your process for creating high-converting landing pages, your Figma expertise, and your experience with developer handoffs.

• Research Mindrift and the Tendem AI project to understand their mission and operational model.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.