Freelance - Senior Brand Designer

📍 Job Overview

Job Title: Freelance - Senior Brand Designer

Company: Jobgether (on behalf of a partner company)

Location: Switzerland (Remote within UK/EU time zones)

Job Type: Full-time (Freelance Contract)

Category: Brand Design / Marketing Operations

Date Posted: 2026-06-09T00:00:00

Experience Level: 4+ Years

Remote Status: Fully Remote

🚀 Role Summary

• This is a crucial freelance role focused on evolving and scaling a financial product brand, operating at the intersection of brand, marketing, and growth.

• The position requires translating strategic goals into high-performing visual systems and compelling creative outputs to drive acquisition, conversion, and product storytelling.

• The ideal candidate will be responsible for building scalable design systems and accelerating creative production across cross-functional teams.

• This role emphasizes a performance-oriented mindset, connecting design decisions directly to business outcomes and leveraging AI tools for enhanced creative workflows.

📝 Enhancement Note: While the title is "Senior Brand Designer," the responsibilities heavily lean into areas of Marketing Operations and Growth Marketing, focusing on the execution and systemization of creative assets to drive measurable business results. The "freelance" nature implies a project-based or part-time engagement, though the description mentions "Full-time" as the employment type, suggesting a significant time commitment, likely 2-3 days per week as stated in benefits.

📈 Primary Responsibilities

• Own and evolve brand design across growth, marketing, content, and product-adjacent initiatives, ensuring a consistent and high-quality visual identity across all touchpoints.

• Design performance-driven marketing materials including paid ads, social media creatives, email assets, landing page visuals, YouTube thumbnails, and event kits, with a focus on conversion optimization.

• Build and maintain scalable design systems, including Figma templates, reusable components, iconography, illustration styles, motion guidelines, and layout systems to accelerate creative production.

• Develop and improve brand guidelines and documentation to ensure consistency and efficiency across marketing and growth teams.

• Support Growth, Marketing, and Content teams by enabling high reuse of design systems and accelerating asset production, thereby improving marketing operations efficiency.

• Contribute to campaign concepts and creative direction, moving beyond simple execution of briefs to strategic visual development.

• Connect design decisions directly to acquisition, conversion, and performance outcomes, demonstrating ROI of creative efforts.

• Utilize AI tools to prototype, iterate, and accelerate creative production workflows, enhancing overall efficiency.

• Manage timelines, feedback cycles, and deliverables to ensure high-quality execution under tight deadlines, a key aspect of project management in operations.

📝 Enhancement Note: The responsibilities highlight a strong focus on measurable outcomes and efficiency, characteristic of operations roles. The emphasis on "performance-driven marketing materials," "acquisition, conversion, and performance outcomes," and "accelerating asset production" indicates a need for operational excellence in creative delivery.

🎓 Skills & Qualifications

Education: No specific educational degree requirements are listed, but a strong portfolio is paramount, indicating practical experience and demonstrated skill are prioritized over formal education.

Experience: 4+ years of experience in brand design, ideally within high-growth startups or leading design studios, with a focus on systems thinking and performance-driven creative.

Required Skills:

• Strong portfolio demonstrating visual excellence, brand systems, and multi-channel design execution.

• Deep understanding of how brand, marketing, messaging, and copy work together for cohesive campaigns.

• Experience connecting creative decisions to business outcomes such as acquisition and conversion.

• Proven ability to build scalable design systems and reusable assets to improve workflow efficiency.

• Comfort working independently from briefs and proactively proposing creative directions, showcasing initiative and strategic thinking.

• Strong communication skills with the ability to articulate design rationale clearly and persuasively.

• Collaborative mindset, working effectively with marketing, growth, product, and content teams to ensure alignment and smooth cross-functional operations.

• Hands-on experience using AI tools to enhance creative workflows and production efficiency.

• High attention to detail, strong visual taste, and ability to maintain consistency across complex systems.

• Fluent English required for clear communication and documentation. Preferred Skills:

• Experience within the fintech industry or with financial products.

• Familiarity with working within ±2h CET time zone for better collaboration with European teams.

• Proficiency with advanced Figma features for complex design system management.

• Understanding of A/B testing principles for creative assets to optimize performance.

📝 Enhancement Note: The requirements emphasize a blend of creative craft and operational execution. The need for "systems thinking," "building scalable design systems," and "connecting creative decisions to business outcomes" points towards an operations-minded designer who can streamline processes and demonstrate tangible results. The mention of AI tools also aligns with modern operational efficiency trends.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A robust portfolio showcasing visual excellence, sophisticated brand systems, and successful multi-channel design execution is mandatory.

• Demonstrate experience in building and maintaining scalable design systems, including reusable components, templates, and style guides.

• Include case studies that highlight how design decisions directly contributed to business outcomes like user acquisition and conversion optimization.

• Showcase practical application of AI tools within creative workflows, illustrating efficiency gains or innovative solutions.

• Present examples of performance-driven marketing assets (e.g., ads, landing pages, social media creatives) and their impact. Process Documentation:

• Provide examples of how brand guidelines and design system documentation were developed and maintained to ensure consistency and efficiency.

• Illustrate your process for supporting marketing and growth teams by enabling reuse of design assets and accelerating production cycles.

• Detail your approach to managing feedback cycles, timelines, and deliverables for high-quality execution under pressure.

📝 Enhancement Note: For a role that bridges design and operations, the portfolio must go beyond aesthetic appeal. It needs to demonstrate a structured approach to design, systemization, process efficiency, and measurable business impact, aligning with how operations professionals are evaluated.

💵 Compensation & Benefits

Salary Range: €350 to €550 per day, depending on experience.

Benefits:

• Freelance contract with flexible engagement, estimated at approximately 2–3 days per week.

• Competitive day rate, reflecting the senior level and specialized skills required.

• Fully remote setup, allowing work from anywhere within UK/EU time zones.

• Flexible workload that can adapt based on campaign and business needs, offering work-life integration.

• Opportunity to work on a fast-growing fintech brand with strong product-market traction, offering significant exposure.

• High-impact role with direct ownership over brand systems and creative direction, providing autonomy.

• Collaborative environment with a strong emphasis on craft, speed, and quality.

• Exposure to high-visibility campaigns, product launches, and growth initiatives, contributing to a dynamic portfolio.

• Freedom to integrate modern AI tools into daily creative workflows, fostering innovation and efficiency.

Working Hours: Flexible, estimated at 2-3 days per week, aligning with freelance contract nature. The total hours per week would depend on the agreed daily rate and workload, likely around 16-24 hours.

📝 Enhancement Note: The salary range is provided in Euros, aligning with the mention of CET time zones and European Union remote work. The daily rate for a freelance senior designer in Switzerland (even if remote) can be influenced by local cost of living and industry demand. The provided range of €350-€550/day is competitive for experienced freelance designers in the EU market.

🎯 Team & Company Context

🏢 Company Culture

Industry: Fintech (Financial Technology). This industry is characterized by rapid innovation, a focus on user experience, data security, and regulatory compliance, all of which influence brand messaging and design.

Company Size: Not explicitly stated, but described as a "fast-growing financial product brand" and operates within a "high-growth startup" context. This implies a dynamic, agile environment with potential for rapid scaling and evolving processes.

Founded: Not specified, but the emphasis on "redefining how people understand and manage their money" suggests a forward-thinking, mission-driven company.

Team Structure:

• The role operates within a highly collaborative environment, working closely with Growth, Marketing, Content, and Product teams.

• This suggests a matrixed structure where the designer supports multiple departments, requiring strong stakeholder management and communication skills.

• The emphasis on "high-ownership" and "high-impact" indicates a culture where individuals are empowered to take initiative and drive results. Methodology:

• Design is expected to directly support acquisition, conversion, and product storytelling, indicating a data-driven and results-oriented approach.

• The use of "scalable design systems" points to a focus on efficiency, standardization, and repeatable processes in creative production.

• Integration of AI tools suggests a forward-looking approach to leveraging technology for enhanced creative workflows and productivity.

Company Website: jobgether.com (for Jobgether platform), partner company's website not specified.

📝 Enhancement Note: The context of a "fast-growing financial product brand" in the fintech sector implies a need for a brand that communicates trust, innovation, and ease of use. The operational focus on performance metrics and design systems is critical in this competitive landscape.

📈 Career & Growth Analysis

Operations Career Level: Senior Brand Designer with significant autonomy and responsibility for core brand assets and systems that directly impact business growth. This role demands a blend of creative leadership and operational execution.

Reporting Structure: While not explicitly stated, the designer will likely report to a Marketing or Brand Lead, with direct collaboration across Growth, Marketing, Content, and Product teams. The freelance nature may mean reporting directly to project managers or specific team leads for defined projects.

Operations Impact: The role's impact is directly tied to driving key business metrics such as user acquisition, conversion rates, and overall brand perception. By building scalable systems and creating effective creative assets, the designer plays a pivotal role in the company's growth engine and marketing operations efficiency.

Growth Opportunities:

• Deepen expertise in performance marketing design and its direct impact on business KPIs.

• Develop advanced skills in building and managing complex design systems that scale across an organization.

• Gain extensive experience in the fintech industry, a rapidly evolving and high-demand sector.

• Opportunity to influence creative strategy and direction beyond execution.

• Become proficient in integrating and leveraging cutting-edge AI tools in a professional design context.

• Potential for continued freelance engagements or even a transition to a full-time role if performance and fit are exceptional.

📝 Enhancement Note: This freelance role offers significant growth potential by immersing the designer in high-stakes, results-oriented creative work within the dynamic fintech sector. The emphasis on systems and performance metrics positions this as a role with operational depth, offering valuable experience for career advancement in both design and marketing operations.

🌐 Work Environment

Office Type: Fully Remote.

Office Location(s): Remote setup within UK/EU time zones. This allows for flexibility but requires the candidate to be self-disciplined and manage their work environment effectively.

Workspace Context:

• A fully remote setup necessitates strong self-management, communication, and collaboration skills to maintain connection with distributed teams.

• The environment is described as fast-paced, high-ownership, and highly collaborative, requiring proactive engagement and a willingness to contribute across different initiatives.

• Access to modern AI tools is a feature of the workflow, indicating a tech-forward environment.

Work Schedule: Flexible, with an estimated commitment of 2–3 days per week. This allows for a balance between project demands and personal life, but requires careful time management to meet deadlines and collaborate effectively within specified time zones.

📝 Enhancement Note: The remote nature and flexible schedule are key benefits, but they also imply a need for strong organizational skills and a proactive approach to communication and collaboration, which are essential in any operations-focused role.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Likely conducted by Jobgether's AI-powered matching system, followed by a review by the partner company.

• Portfolio Review: A critical step where the candidate's work will be assessed for visual craft, systems thinking, performance orientation, and relevance to the fintech sector.

• Skills Assessment/Case Study: Candidates may be asked to complete a design challenge or case study to demonstrate their ability to translate briefs into high-performing visual assets and scalable systems, potentially focusing on a specific marketing campaign or product launch scenario.

• Interviews: Discussions with hiring managers and team members to assess collaboration style, communication skills, understanding of brand strategy, and alignment with company culture. Expect questions about how design connects to business outcomes.

• Final Evaluation: Based on portfolio, skills assessment, interview performance, and cultural fit.

Portfolio Review Tips:

• Showcase Systems: Dedicate a significant portion of your portfolio to design systems, brand guidelines, reusable components, and their impact on efficiency and consistency.

• Quantify Impact: For each project, clearly articulate the business objective, your role, the design solution, and crucially, the measurable outcomes (e.g., conversion lift, engagement increase, time saved in asset production).

• Performance Focus: Highlight examples of performance-driven marketing assets and explain the strategic thinking behind their design for acquisition and conversion.

• AI Integration: If possible, include examples of how you've used AI tools to enhance your design process, whether for ideation, iteration, or production.

• Fintech Relevance: If you have fintech experience, emphasize it. If not, demonstrate a clear understanding of the industry's unique design challenges and opportunities.

• Storytelling: Structure your case studies to tell a clear story: problem, solution, and results.

Challenge Preparation:

• Be prepared for a design challenge that requires you to create assets for a specific campaign or initiative, with a strong emphasis on performance metrics.

• Practice articulating your design rationale, focusing on how your decisions will drive acquisition and conversion.

• Be ready to discuss how you would build or scale design systems to support a fast-growing company.

• Prepare to discuss your experience with AI tools and how they can be practically applied in a professional marketing operations context.

📝 Enhancement Note: The application process heavily emphasizes portfolio strength and the ability to demonstrate tangible business impact, which is a hallmark of operations roles. Candidates should prepare to articulate their design process through a results-oriented lens.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Explicitly mentioned for building and maintaining scalable design systems, Figma templates, and reusable components. Proficiency in advanced Figma features is expected.

• AI Tools: Mentioned for prototyping, iterating, and accelerating creative production workflows. Candidates should be ready to discuss specific AI tools they have used or are familiar with (e.g., Midjourney, Stable Diffusion for image generation; tools for AI-assisted design iteration).

Analytics & Reporting:

• While not explicitly listed as tools, the role requires an understanding of how to connect design to "acquisition, conversion, and performance outcomes." This implies familiarity with analytics platforms (e.g., Google Analytics, Amplitude, Mixpanel) to understand campaign performance and inform design decisions. CRM & Automation:

• No specific CRM or automation tools are mentioned for the designer's direct use, but the role supports marketing and growth teams who likely utilize these. Understanding how design assets integrate into marketing automation workflows (e.g., email marketing platforms, ad platforms) would be beneficial.

📝 Enhancement Note: The explicit mention of Figma and AI tools highlights the technical requirements. The implied need for understanding analytics speaks to the operational aspect of measuring design's effectiveness.

👥 Team Culture & Values

Operations Values:

• Performance-Driven: Design decisions must be directly linked to measurable business outcomes like acquisition and conversion.

• Efficiency & Scalability: Emphasis on building scalable design systems and processes to accelerate creative production and maintain consistency.

• Collaboration: Strong teamwork with Growth, Marketing, Content, and Product teams is essential.

• Innovation & Adaptability: Willingness to embrace new tools like AI and adapt to a fast-paced, evolving environment.

• Ownership & Initiative: Taking responsibility for projects and proactively proposing creative directions.

Collaboration Style:

• Highly collaborative, working cross-functionally to support various teams and initiatives.

• Proactive communication and clear articulation of design rationale are key.

• A culture that values craft, speed, and quality, suggesting a balance between meticulous work and efficient delivery.

📝 Enhancement Note: The culture emphasizes a results-oriented, efficient, and collaborative approach, aligning well with the principles of revenue and sales operations. The designer is expected to be a proactive partner in achieving business goals.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Craft and Speed: Delivering high-quality, on-brand creative assets quickly in a fast-paced, high-growth environment.

• Translating Strategy to Visuals: Effectively translating business goals and complex financial product features into clear, compelling visual communications.

• Systematizing Creativity: Building and maintaining robust design systems that empower other teams while maintaining brand integrity.

• Remote Collaboration: Ensuring seamless communication and collaboration in a fully remote setting.

• Measuring Design Impact: Clearly demonstrating the ROI of design efforts on acquisition and conversion metrics.

Learning & Development Opportunities:

• Gaining specialized experience in fintech branding and performance marketing design.

• Mastering advanced design systems management and implementation.

• Becoming proficient in leveraging AI tools for design optimization and production.

• Developing strong cross-functional collaboration and stakeholder management skills.

• Contributing to high-visibility campaigns and product launches for a growing brand.

📝 Enhancement Note: The challenges and growth opportunities are framed around operational excellence, strategic impact, and continuous learning, common themes in advanced operations roles.

💡 Interview Preparation

Strategy Questions:

• "How would you approach designing a new paid ad campaign to drive user acquisition for a fintech product, and what metrics would you prioritize to measure its success?" (Focus on performance marketing, measurement, and strategic thinking.)

• "Describe your process for building a scalable design system. What are the key components, and how do you ensure its adoption and maintenance across different teams?" (Focus on systems thinking, process, and collaboration.)

• "Walk me through a project where your design directly contributed to a significant business outcome like increased conversion or user engagement. What was your process, and what were the results?" (Focus on ROI, storytelling, and quantifiable impact.) Company & Culture Questions:

• "What interests you about working with a fast-growing fintech brand, and what do you see as the unique design challenges in this sector?" (Assess industry interest and strategic understanding.)

• "How do you collaborate with marketing and growth teams to ensure creative assets align with campaign objectives and performance goals?" (Assess collaboration and operational alignment.)

• "How do you stay updated on design trends and new technologies like AI, and how have you integrated them into your workflow?" (Assess continuous learning and technical adaptability.) Portfolio Presentation Strategy:

• Structure for Impact: Organize your portfolio to lead with your strongest case studies demonstrating systems thinking and performance metrics.

• Quantify Everything: For each relevant project, clearly state the objective, your role, the challenges, your solution, and the quantifiable results. Use numbers and data wherever possible.

• Explain the 'Why': Don't just show the final assets; explain the strategic thinking behind your design choices, especially how they were intended to influence user behavior or meet business objectives.

• Showcase Systems: Dedicate a section to your experience with design systems, demonstrating your ability to create scalable, efficient frameworks.

• AI Integration Examples: If you have them, be ready to discuss how you’ve used AI tools to enhance your workflow, and what benefits they brought.

📝 Enhancement Note: Interview preparation should focus on demonstrating a blend of creative talent and operational acumen. Candidates must be ready to speak the language of metrics, efficiency, and business impact, not just aesthetics.

📌 Application Steps

To apply for this operations-aligned design position:

• Submit your application through the provided link on jobs.lever.co.

• Portfolio Customization: Curate your portfolio to specifically highlight projects demonstrating brand system development, performance-driven creative, and quantifiable business impact. Prioritize case studies where your design directly contributed to acquisition or conversion goals.

• Resume Optimization: Ensure your resume clearly articulates your 4+ years of experience, emphasizing skills in design systems, performance marketing design, AI tool utilization, and cross-functional collaboration. Use keywords from the job description like "brand systems," "performance marketing," "acquisition," and "conversion."

• Interview Preparation: Practice articulating your design process and rationale using the STAR method (Situation, Task, Action, Result), focusing on how your work drives business outcomes. Prepare to discuss your experience with Figma and AI tools in detail.

• Company Research: Understand the fintech landscape and the importance of brand trust and innovation in this sector. Research Jobgether and any publicly available information about their partner companies to demonstrate genuine interest and alignment.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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