Freelance Graphic Designer

📍 Job Overview

Job Title: Freelance Graphic Designer

Company: CorePower Yoga

Location: Denver, CO, United States (Hybrid)

Job Type: Part-Time / Contract

Category: Marketing / Creative Design

Date Posted: June 3, 2026

Experience Level: Mid-Senior Level (5+ years)

Remote Status: Hybrid (2 days/week in office)

🚀 Role Summary

• This is a critical freelance role focused on shaping the visual identity and brand experience of CorePower Yoga across all platforms, including digital, social, and in-studio environments.

• The designer will be responsible for developing and maintaining robust visual design systems and brand frameworks that ensure clarity, consistency, and creative distinction.

• This position requires strong conceptual thinking, art direction skills, and the ability to translate business objectives into compelling visual narratives.

• The role demands meticulous attention to craft, visual language, and detail to create memorable brand touchpoints and support marketing campaigns from inception to execution.

📝 Enhancement Note: While the raw job description lists "PART_TIME" employment type, the AI analysis suggests "CONTRACTOR." Given the "Freelance" title and the mention of a potential for FTE, this role is best categorized as a Contract position, likely with a part-time commitment. The hybrid requirement is also inferred from the Denver office mention and the remote flexibility.

📈 Primary Responsibilities

• Define, develop, and evolve comprehensive visual design systems and scalable brand frameworks for consistent application across diverse channels.

• Create impactful marketing collateral for digital campaigns, email marketing, out-of-home (OOH) advertising, social media content, video assets, experiential activations, and in-studio materials.

• Conceptualize and execute compelling visual narratives that anchor key marketing campaigns and significant brand moments from initial idea generation through final production.

• Act as a vigilant steward of brand consistency, actively enforcing and enhancing CorePower Yoga's established brand standards.

• Effectively translate project briefs and strategic business objectives into clear, actionable visual direction and design solutions.

• Juggle multiple design projects concurrently within a dynamic, fast-paced environment, ensuring timely delivery without compromising the high standard of creative execution.

• Provide responsive support for day-to-day ad hoc design and creative requests, maintaining brand integrity and quality.

• Contribute to photo and video shoot production as required, offering creative and logistical support.

• Proactively stay abreast of current social media design trends, infusing fresh and innovative ideas into the team's creative output.

• Collaborate closely with the Creative Director to strategically shape and continuously evolve the overall brand aesthetic and direction.

• Confidently present design concepts and final work, articulating clear strategic rationale and demonstrating a strong understanding of project goals.

• Maintain cultural curiosity, drawing inspiration from art, design, media, broader culture, and emerging technologies to enrich creative output.

• Take ownership of the creative process from brief to final production, encompassing concept development, design execution, iterative feedback incorporation, and delivery of production-ready files.

📝 Enhancement Note: The core responsibilities have been expanded to detail the breadth of design tasks, emphasizing the end-to-end ownership from concept to production and the strategic nature of the role in brand stewardship and evolution.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong educational foundation in Graphic Design, Visual Arts, or a related field is highly recommended, evidenced by the portfolio.

Experience: Minimum of 5 years of progressive experience in art direction and graphic design, preferably within agency settings or in-house creative departments, with a demonstrable track record of integrated marketing campaigns.

Required Skills:

• Portfolio Excellence: A robust and diverse online portfolio showcasing a wide range of design projects across various mediums, demonstrating exceptional conceptual, visual, and executional skills.

• Art Direction & Visual Storytelling: Proven ability in art direction, with a strong command of visual design principles, typography, and the craft of visual storytelling to create impactful narratives.

• Brand System Development: Experience in building, maintaining, and scaling comprehensive brand systems that ensure design consistency and effectiveness across multiple touchpoints.

• Multi-channel Marketing Acumen: Solid understanding of integrated, multi-channel marketing ecosystems and how to design effectively for digital, social, print, and experiential platforms.

• Proficiency in Design Software: Expert-level command of industry-standard design tools, including Adobe Creative Suite (Photoshop, Illustrator, InDesign), Figma, and Canva.

• Project Management: Demonstrated ability to manage multiple projects simultaneously, prioritize tasks effectively, and meet tight deadlines in a fast-paced, dynamic environment without sacrificing quality.

• Conceptual Thinking: Strong ability to generate creative concepts that align with brand strategy and business objectives.

• Communication Skills: Excellent verbal and written communication skills, with the ability to present work confidently and articulate strategic rationale clearly.

Preferred Skills:

• Illustration & Motion Graphics: Bonus skills in illustration and/or motion design to add further depth and dynamism to creative assets.

• Passion for Wellness: A genuine interest or passion for yoga, fitness, or the broader wellness industry, which can inform creative decisions and brand understanding.

• 3D Design Software: Familiarity with 3D design tools could be an advantage for certain projects.

📝 Enhancement Note: The experience level is refined based on the "Mid-Senior Level" and "5+ years" requirements. Preferred skills are inferred from the "Illustration and/or motion skills are a bonus" mention and the company's industry.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Visual System Showcase: Include examples of how you've developed or applied brand guidelines and visual systems across different marketing materials to ensure consistency.

• Campaign Concepting: Demonstrate a clear process for how you take a brief to a campaign concept, showing initial sketches, mood boards, and final executions.

• Cross-Channel Application: Highlight projects that illustrate your ability to design for diverse platforms (digital ads, social media, print, OOH) and how you adapt creative for each.

• Problem/Solution Focus: For each project, clearly articulate the business objective or challenge and how your design solution effectively addressed it, ideally with quantifiable results if available.

Process Documentation:

• Workflow Clarity: Be prepared to discuss your typical design workflow, from receiving a brief to delivering final files, including your approach to feedback and revisions.

• Tool Integration: Explain how you integrate tools like Adobe Creative Suite, Figma, and Canva within your workflow to optimize efficiency and collaboration.

• Brand Stewardship: Articulate your process for ensuring brand consistency and how you would enforce CorePower Yoga's brand standards.

• Production File Management: Demonstrate understanding of preparing and delivering production-ready files for various print and digital outputs.

📝 Enhancement Note: Portfolio requirements are tailored to a graphic design role, emphasizing visual systems, campaign development, and cross-channel application, which are crucial for a brand-focused designer. Process documentation focuses on workflow, tool integration, and brand stewardship.

💵 Compensation & Benefits

Salary Range: $50 - $75 per hour. This rate reflects the freelance nature of the role, the required experience level (5+ years), and the specialized skills in art direction and brand system development within the marketing and creative field. The range also accounts for the hybrid work arrangement, offering flexibility.

Benefits: As a freelance contractor, the primary benefits are role-specific and company-related:

• Free All Access Membership: Enjoy unlimited access to CorePower Yoga classes and online content.

• Plus One Membership: Extend the benefit of a free membership to a designated companion.

• Retail Discounts: Receive discounts on CorePower Yoga apparel and merchandise.

• Continued Education Offerings: Access to learning and development opportunities.

• Employee Assistance Program (EAP): Support services for personal and work-related challenges.

• Access to Employee Assistance Program (EAP): Support services for personal and work-related challenges. (Repeated from source, assumed to be a typo)

• Comprehensive Health Insurance: Available for eligible employees (Note: Eligibility for freelance contractors may vary and should be confirmed).

• Generous PTO Policy: (Note: Typically applies to full-time employees; freelance PTO is usually not applicable or structured differently.)

• Expanded Holiday Calendar: (Note: Typically applies to full-time employees.)

• Quarterly Wellness Days: (Note: Typically applies to full-time employees.)

Working Hours: This is a part-time freelance position. While specific hours are not defined, it's expected to require approximately 20-30 hours per week, with the need to be available for collaboration and project deadlines. The hybrid arrangement requires approximately 2 days per week at the Denver headquarters.

📝 Enhancement Note: Salary is provided based on the input. Benefits are listed as provided, with notes indicating which are typically for full-time employees and should be confirmed for a freelance role. Working hours are inferred from "Part-Time" and "Freelance" with the hybrid requirement.

🎯 Team & Company Context

🏢 Company Culture

Industry: Sports & Recreation / Wellness / Fitness. CorePower Yoga operates within a competitive and rapidly growing wellness industry, focusing on a unique blend of intense physical yoga practice and mindfulness. This context means the brand needs to communicate energy, community, and transformation effectively.

Company Size: CorePower Yoga is a large organization with over 200 locations across the United States. This scale implies established processes, a significant brand presence, and a need for strong, scalable brand management. For a designer, this means working within a structured framework but also having opportunities to influence a widely recognized brand.

Founded: The founding date is not explicitly provided, but CorePower Yoga has been a significant player in the yoga studio market for many years, establishing a strong brand identity and community. This history suggests a brand with depth and a loyal following.

Team Structure:

• Marketing Department: The Graphic Designer will likely be part of the broader Marketing department, collaborating closely with a Creative Director.

• Cross-functional Collaboration: Expect to work with various teams, including marketing campaign managers, social media specialists, content creators, and potentially studio operations, to ensure visual assets align with overall business objectives.

• Creative Hub: The role is based out of the corporate headquarters in Denver, CO, suggesting proximity to key decision-makers and a central creative team, even with hybrid flexibility.

Methodology:

• Brand-Centric Approach: The company emphasizes a strong brand identity and visual language, requiring designers to adhere to and evolve established standards.

• Data-Informed Creativity: While not explicitly stated for design, marketing efforts likely leverage data to understand audience engagement, suggesting designs should be effective and measurable.

• Community Focus: The company's mission is to "power love from the inside out" and build community, meaning visual communication should reflect warmth, inclusivity, and empowerment.

Company Website: https://www.corepoweryoga.com/

📝 Enhancement Note: Company context is inferred from the provided description and industry norms. The emphasis on "people first," core values, and community is directly pulled from the text to inform the culture section.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned at a Mid-Senior level, requiring significant independent execution and conceptualization. It's a freelance/contract role with a potential path to a full-time (FTE) position, offering a stepping stone for talented designers. The scope involves shaping brand aesthetics and contributing to major campaigns.

Reporting Structure: The designer will report to the Creative Director, working closely with them to align on brand vision and project execution. This direct reporting line ensures clear guidance and feedback.

Operations Impact: As a Graphic Designer, your impact is directly tied to the visual communication and perception of the CorePower Yoga brand. Your work will influence brand recognition, customer engagement, campaign effectiveness, and the overall aesthetic experience for students across all touchpoints. Strong design directly supports marketing goals and revenue generation by attracting and retaining customers.

Growth Opportunities:

• Full-Time Conversion: The primary growth opportunity is the potential to transition into a full-time employee role with CorePower Yoga, offering more stability and access to comprehensive benefits.

• Brand Evolution Contribution: Opportunities to significantly influence and evolve the visual identity of a large, well-established brand.

• Portfolio Expansion: Working on diverse projects across various channels (digital, social, OOH, experiential) will enrich your professional portfolio with high-profile work.

• Industry Exposure: Gaining experience within the thriving wellness and fitness industry, a sector with continuous growth and innovation.

• Skill Development: Potential for continued education and learning opportunities, as mentioned in the benefits, can support skill enhancement in areas like motion graphics or illustration.

📝 Enhancement Note: Career growth analysis focuses on the freelance-to-FTE potential, the impact of design on business objectives, and opportunities for skill and portfolio development within the specific company context.

🌐 Work Environment

Office Type: Hybrid. The role requires approximately two days per week at the CorePower Yoga headquarters in Denver, Colorado, with flexibility for remote work for the right candidate. This blended approach aims to foster both in-person collaboration and individual focus.

Office Location(s): Corporate headquarters in Denver, Colorado. Specific office details are not provided, but it is implied to be a professional office environment conducive to creative work and team collaboration.

Workspace Context:

• Collaborative Hub: The office days will provide opportunities for direct interaction with the Creative Director, marketing teams, and other creative professionals, fostering idea exchange and alignment.

• Creative Tools & Technology: Access to necessary design software and potentially a creative-friendly office setup. The role emphasizes proficiency in Adobe Creative Suite, Figma, and Canva.

• Team Interaction: Opportunities to engage in brainstorming sessions, project reviews, and team meetings, contributing to a dynamic and communicative work environment.

Work Schedule: This is a part-time, freelance position. While specific daily hours are not dictated, the expectation is around 20-30 hours per week. The hybrid component requires presence in the Denver office for approximately two days each week. This offers flexibility for managing personal schedules while meeting project demands.

📝 Enhancement Note: The work environment is described based on the hybrid nature, the implied professional setting of a corporate headquarters, and the collaborative aspects of a creative team.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Application Review: Submission of resume and a mandatory link to an online portfolio. Applications without a portfolio link will not be considered.

• Portfolio Deep Dive: Expect a thorough review of your portfolio, focusing on the breadth, quality, and relevance of your design work, particularly in brand systems, campaign development, and cross-channel application.

• Creative Director Interview: A one-on-one interview with the Creative Director to discuss your experience, design philosophy, approach to art direction, and how you align with CorePower Yoga's brand and values. This may include a review of specific portfolio pieces.

• Potential Design Challenge/Exercise: You may be asked to complete a small design exercise or case study to assess your conceptual thinking, execution skills, and ability to work within brand parameters under time constraints.

• Cultural Fit Assessment: Discussions will likely assess your passion for yoga/wellness, your collaborative style, and your ability to integrate into the team, even as a freelancer.

Portfolio Review Tips:

• Curate Strategically: Select projects that best represent your skills in art direction, brand system development, and multi-channel design. Prioritize quality over quantity.

• Showcase Process: For key projects, briefly explain the brief, your creative process, your role, and the outcome. Visual examples of mood boards, sketches, or iterations can be highly effective.

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