Freelance Designer and Copywriter (Part time)

📍 Job Overview

Job Title: Freelance Designer and Copywriter (Part-Time)

Company: Villatel

Location: Orlando, FL

Job Type: Part-Time, Independent Contractor (1099)

Category: Marketing & Creative Operations

Date Posted: 2026-08-11

Experience Level: 2-5 Years

Remote Status: Remote; Orlando-area candidates preferred

🚀 Role Summary

• This role is critical for enhancing the guest experience at Villatel Resort Orlando through high-quality, branded print and digital collateral.

• The position requires a blend of strong graphic design skills and compelling copywriting to create engaging guest-facing materials and sales collateral.

• Responsibilities include managing the end-to-end production of various assets, ensuring adherence to established brand standards and premium quality.

• The role involves significant collaboration with internal teams to translate strategic objectives into visually appealing and informative communication materials.

📝 Enhancement Note: This role is positioned as an independent contractor (1099), indicating a focus on project-based deliverables rather than traditional employee benefits. The "Part-time" nature, specified as 10-15 hours per week, suggests a need for efficient workflow management and self-direction from the candidate. The preference for Orlando-area candidates hints at potential on-site needs for specific projects or meetings, even within a remote framework.

📈 Primary Responsibilities

• Design and produce a wide range of guest-facing collateral, including welcome cards, villa directories, amenity signage, and activity guides.

• Create visually appealing and informative food and beverage materials such as restaurant menus, poolside menus, specials cards, and digital menu boards.

• Develop event and seasonal materials, including invitations, programs, posters, table tents, and on-property signage for activations and holiday programming.

• Design sales and group collateral, such as property one-pagers, rate sheets, meeting materials, and presentation decks.

• Produce digital assets for on-property digital signage, web graphics, and digital versions of guest-facing materials.

• Write compelling headlines, body copy, and calls to action, and perform editing and proofreading of existing copy to ensure clarity and brand consistency.

• Manage production processes, including preparing print-ready files, coordinating specifications with printers and vendors, and maintaining an organized asset library.

• Ensure all created materials adhere to established brand guidelines and contribute to a premium guest experience.

📝 Enhancement Note: The scope of work clearly indicates a need for a candidate proficient in both design and copywriting, with a strong emphasis on the tangible outputs that directly impact the guest journey and sales efforts within a hospitality setting. The responsibility for "Production management" and "Vendor coordination" suggests a need for project management capabilities beyond pure creative execution.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong portfolio demonstrating equivalent professional experience and skill is paramount.

Experience: Minimum of three years of professional design and writing experience, with a portfolio that clearly showcases refined print and digital work.

Required Skills:

• Advanced proficiency in Adobe Creative Suite (Illustrator, InDesign, Photoshop) or Figma.

• Demonstrated copywriting ability for headlines, body copy, and short-form guest communications, suitable for publication.

• Strong command of print production processes, including understanding of bleeds, color management, resolution, paper stocks, and finishing techniques.

• Competence in designing to digital specifications for various platforms, including screen dimensions and web-ready file formats.

• Ability to meticulously adhere to and extend established brand guidelines across diverse formats.

• Experience working within a luxury hospitality, resort, hotel, or fine dining environment, with an understanding of the guest journey.

• Familiarity with Figma for collaborative design workflows.

• Strong typographic sensibility and comfort with restrained, editorial layout design. Preferred Skills:

• Working knowledge of Canva for templated asset creation.

• Experience with resort or attraction-adjacent properties serving families and groups.

• Experience with on-property digital signage content creation and management.

• Background in creating marketing collateral for sales and group events.

📝 Enhancement Note: The requirement for both Adobe Creative Suite and Figma suggests a need for adaptability or a preference for one over the other based on project needs. The emphasis on "luxury hospitality, resorts, hotels, or fine dining" indicates that candidates with this specific industry background will have a significant advantage, as they will understand the nuances of guest experience and brand perception in such environments.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio demonstrating a minimum of three years of professional design and copywriting work, specifically showcasing both print and digital projects.

• Examples of collateral created for the hospitality, resort, or luxury service industries.

• Case studies or examples highlighting the ability to work within and extend established brand guidelines.

• Visual examples of menu design, signage, event materials, and sales collateral.

• Demonstrated copywriting samples that are clear, concise, and align with brand voice. Process Documentation:

• Evidence of organized asset management, such as a structured file naming convention or a system for tracking design assets.

• Examples of print-ready file preparation, including mockups or explanations of how technical specifications were met.

• Workflow demonstrations illustrating how projects were managed from brief to final delivery, including vendor coordination.

• Examples of how feedback was incorporated and revisions were managed throughout the design and copywriting process.

📝 Enhancement Note: For this role, the portfolio is paramount. It needs to go beyond just showcasing aesthetic appeal; it must demonstrate practical application in a relevant industry, adherence to brand standards, and the ability to manage production processes. Candidates should be prepared to discuss their creative judgment, attention to detail, and organizational methods as they relate to their portfolio pieces.

💵 Compensation & Benefits

Salary Range: $30 - $50 per hour, commensurate with experience.

Benefits:

• Flexible scheduling, with an ongoing commitment of approximately 10-15 hours per week.

• Opportunity to work with an upscale resort brand redefining hospitality.

• Potential for the engagement to scale up or down according to seasonal volume.

• Experience contributing to guest experiences and memorable moments.

Working Hours: Approximately 10-15 hours per week, with flexibility. Availability during U.S. Eastern business hours is required for review cycles and time-sensitive requests.

📝 Enhancement Note: The salary range is estimated based on typical freelance rates for designers and copywriters with 2-5 years of experience in the Orlando market, considering the specific skills and industry focus required. The "flexible scheduling" and "part-time" nature are key benefits, appealing to individuals seeking supplemental income or project-based work. The 1099 classification means that standard employee benefits (health insurance, retirement plans, paid time off) are not provided.

🎯 Team & Company Context

🏢 Company Culture

Industry: Hospitality / Luxury Resorts. Villatel is positioned as a brand redefining Orlando hospitality, focusing on premium guest experiences.

Company Size: Villatel is part of Trinet's platform, suggesting it's a growing company that utilizes HR services for its workforce. While exact employee count isn't specified, the need for a dedicated freelance designer and copywriter indicates a structured creative function within the organization.

Founded: Information not directly available, but the company's focus on "redefining Orlando hospitality" suggests a modern, forward-thinking approach to guest services and brand management.

Team Structure:

• The role reports to the Creative Director at Villatel Resort Orlando, indicating a clear reporting line within a creative department.

• Collaboration will likely occur with marketing, operations, and F&B teams to ensure collateral aligns with broader business objectives and guest journey touchpoints.

• As a freelance role, direct team integration may be less formal but collaborative communication is essential. Methodology:

• Emphasis on maintaining and extending established brand standards across all collateral.

• Focus on creating materials that enhance the guest experience and support sales efforts.

• Data-driven insights are implied through the need for effective sales materials and digital assets that require performance tracking.

• Workflow optimization is necessary given the freelance, part-time nature of the role.

Company Website: Villatel.com

📝 Enhancement Note: The company's emphasis on "exceptional guest experiences" and "redefining Orlando hospitality" suggests a culture that values quality, innovation, and guest satisfaction. For a creative professional, this means an opportunity to contribute to a brand that aims for a high standard of presentation and guest interaction.

📈 Career & Growth Analysis

Operations Career Level: This is a specialized freelance role, not a traditional operations position. It falls within the Creative or Marketing support function, operating at an intermediate professional level. The focus is on executing specific creative tasks and projects within defined brand parameters.

Reporting Structure: The role reports directly to the Creative Director, Villatel Resort Orlando. This provides a clear line of communication and feedback for creative projects.

Operations Impact: While not directly "operations" in the RevOps or SalesOps sense, this role has a significant impact on the guest experience and brand perception, which are critical operational outcomes for a hospitality business. Well-designed collateral and clear copy directly influence guest satisfaction, engagement, and potential revenue through enhanced F&B and event sales.

Growth Opportunities:

• Opportunity to build a strong portfolio with high-end hospitality collateral for a reputable brand.

• Potential for increased hours or more diverse projects based on performance and seasonal needs.

• Exposure to different facets of resort marketing and guest communications.

• Development of specialized skills in luxury hospitality branding and guest journey mapping through creative assets.

📝 Enhancement Note: For a freelance professional, "growth" often means expanding their client base, increasing their hourly rate, or taking on more complex projects. This role offers a chance to deepen expertise in a specific, high-value industry (luxury hospitality) and refine skills in creating impactful collateral.

🌐 Work Environment

Office Type: This is a remote position. However, the preference for Orlando-area candidates suggests potential for occasional on-site meetings or reviews at Villatel Resort Orlando.

Office Location(s): Orlando, FL. The specific resort location would be a hub for potential on-property work.

Workspace Context:

• The candidate is expected to provide their own hardware and software licenses, indicating a fully remote setup requiring self-sufficiency.

• Collaboration will primarily occur digitally, requiring strong communication skills and responsiveness.

• The environment demands a high level of organization to manage multiple project deliverables and deadlines independently.

Work Schedule: Flexible, with an estimated 10-15 hours per week. Core availability is needed during U.S. Eastern business hours for timely feedback and urgent requests, ensuring alignment with the resort's operational hours and guest service needs.

📝 Enhancement Note: The "Hybrid" AI work arrangement is inferred from the "Remote" status with a preference for local candidates, suggesting occasional on-site presence might be beneficial or required for specific tasks. The need for availability during Eastern business hours is crucial for effective remote collaboration within a US-based company.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Application Review: Emphasis on a strong portfolio that clearly demonstrates required skills in design, copywriting, and industry relevance.

• Portfolio Presentation/Discussion: Candidates will likely be asked to walk through selected pieces from their portfolio, explaining their design choices, copywriting rationale, and process for print/digital production.

• Skills Assessment: Potential for a small design or copywriting test, or a discussion about how they would approach specific creative challenges for Villatel.

• Cultural Fit/Collaboration Discussion: Assessment of communication style, responsiveness, attention to detail, and ability to work within brand guidelines and take direction.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest projects that best represent the skills and experience required for this role (hospitality, print/digital, brand adherence, copywriting).

• Showcase Process: For each piece, briefly explain the brief, your creative process, the challenges you overcame, and the outcome or impact.

• Highlight Copywriting: Ensure your copywriting samples are clearly presented and demonstrate your ability to write for a premium hospitality brand.

• Demonstrate Production Knowledge: Include examples that show your understanding of print specifications, digital formats, and asset organization.

• Tailor to Villatel: If possible, include a speculative piece or adapt an existing one to reflect Villatel's brand aesthetic or a specific need (e.g., a sample menu or welcome card).

Challenge Preparation:

• Be prepared to discuss your approach to maintaining brand consistency across diverse collateral.

• Think about how you would balance creative execution with production requirements and vendor specifications.

• Anticipate questions about your experience with luxury branding and guest communication.

• Prepare to articulate your workflow for managing freelance projects, including time estimation and communication protocols.

📝 Enhancement Note: The interview process for a freelance creative role heavily relies on the portfolio. Candidates should treat their portfolio as a primary interview tool and be ready to articulate their expertise and process in detail. The "Hybrid" work arrangement implies that while remote, occasional on-site presence might be part of the interview or early onboarding.

🛠 Tools & Technology Stack

Primary Design Tools:

• Adobe Creative Suite (InDesign, Illustrator, Photoshop) – Advanced proficiency required.

• Figma – Working knowledge required; advanced proficiency preferred.

• Canva – Working knowledge for templated assets. Content & Production Tools:

• Word processors for copywriting and editing (e.g., Microsoft Word, Google Docs).

• File transfer and cloud storage solutions (e.g., Google Drive, Dropbox) for asset management and sharing.

• Project management or communication tools (e.g., email, Slack, Asana – though specific tools aren't listed, effective digital communication is implied). Analytics & Reporting:

• While not explicitly stated, the need for "sales materials" and "digital assets" implies an understanding of how these assets contribute to business objectives, which may involve reporting or analytics down the line. Candidates should be aware of how their work supports broader marketing and sales goals. CRM & Automation:

• Not directly applicable to this role's core responsibilities, though understanding how collateral might integrate with CRM-driven communications or marketing automation campaigns could be a plus.

📝 Enhancement Note: The emphasis on Adobe Creative Suite and Figma highlights the core technical requirements. Candidates should be proficient in these tools and able to demonstrate their practical application in creating high-quality print and digital assets. The mention of Canva suggests a need for efficiency in creating simpler, template-based assets.

👥 Team Culture & Values

Operations Values:

• Refined Creative Judgment: Valuing discernment and a thoughtful approach over purely decorative elements.

• Exacting Attention to Detail: Prioritizing accuracy in typography, spacing, alignment, and copy.

• Organization and Self-Direction: Expecting candidates to manage their own time, deadlines, and file structures independently.

• Responsiveness: Emphasizing proactive communication, prompt acknowledgment of feedback, and project completion.

• Professional Collaboration: Encouraging graceful acceptance of direction while allowing for constructive suggestions.

• Range with Consistency: Appreciating the ability to maintain a unified brand identity across varied creative outputs.

Collaboration Style:

• Primarily digital communication, requiring clarity and promptness.

• Feedback loops with the Creative Director are central to the workflow.

• Ability to take direction while offering considered alternatives demonstrates a collaborative and solution-oriented approach.

• Maintaining a professional demeanor and clear communication is key for effective remote collaboration.

📝 Enhancement Note: The listed "Attributes We Value" directly translate into the expected cultural fit for this freelance role. Candidates should reflect these values in their communication, portfolio, and interview responses, demonstrating that they understand and can embody Villatel's desired work ethic and creative standards.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creative Vision with Brand Constraints: Effectively executing unique designs while strictly adhering to established brand guidelines.

• Managing Multiple Project Types: Shifting between print design, digital assets, and copywriting for diverse collateral needs.

• Time Management as a Freelancer: Efficiently managing workload and deadlines for 10-15 hours per week, potentially scaling with seasonal demand.

• Remote Collaboration Nuances: Ensuring clear communication and prompt feedback without the benefit of in-person interaction.

• Maintaining Premium Quality: Consistently producing work that upholds the "luxury hospitality" standard.

Learning & Development Opportunities:

• Deepen expertise in luxury hospitality branding and resort marketing collateral.

• Enhance skills in print production management and vendor coordination.

• Develop stronger copywriting abilities tailored to guest experience and sales in the hospitality sector.

• Gain experience with digital display content creation and best practices.

• Potential to expand portfolio with diverse projects within a growing resort brand.

📝 Enhancement Note: This role presents a good opportunity for a creative professional to hone their skills in a specific, high-demand industry niche. The challenges are typical of freelance creative work but are framed within a context that encourages professional development and contributes to a distinguished brand.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for ensuring a design or piece of copy perfectly aligns with established brand guidelines." (Focus on methodology, tools, and review steps.)

• "Walk us through a project from your portfolio that demonstrates your ability to create compelling collateral for the hospitality industry. What was the objective, your approach, and the outcome?" (Be ready to discuss specific print and digital examples.)

• "How do you approach balancing creative execution with production requirements and vendor specifications, especially for print materials?" (Highlight your understanding of technical aspects like bleeds, color, and finishing.)

• "Describe a time you had to incorporate significant feedback or revisions on a design or copy. How did you manage the process and ensure a positive outcome?" (Focus on communication, adaptability, and problem-solving.) Company & Culture Questions:

• "What is your understanding of Villatel's brand and its position in the Orlando hospitality market?" (Research the company website and any available press.)

• "How do you ensure your work consistently reflects a premium, luxury standard, as expected in the hospitality sector?" (Connect your values and experience to their brand.)

• "Given this is a part-time freelance role, how do you manage your time and prioritize tasks to meet deadlines effectively?" (Demonstrate organizational skills and self-direction.) Portfolio Presentation Strategy:

• Structure for Impact: Organize your portfolio to highlight projects most relevant to this role first. Use clear headings and brief descriptions for each piece.

• Tell the Story: For each selected project, articulate the challenge, your creative solution (design and copy), the tools used, and the results or impact.

• Quantify if Possible: If you have metrics on engagement, conversion, or positive feedback related to your work, present them.

• Showcase Versatility: Demonstrate your range by including examples of both print and digital collateral, as well as strong copywriting samples.

• Be Ready to Discuss: Prepare to answer detailed questions about your design choices, copywriting rationale, and production processes.

📝 Enhancement Note: The interview preparation should focus on demonstrating not just creative talent, but also professionalism, industry understanding, and the ability to work effectively in a remote, freelance capacity with a clear reporting structure. The portfolio is the primary evidence, so be ready to discuss it in depth.

📌 Application Steps

To apply for this freelance designer and copywriter position:

• Submit your application through the provided link on app.trinethire.com.

• Curate a Tailored Portfolio: Ensure your submitted portfolio prominently features your strongest work in graphic design and copywriting, with a clear emphasis on hospitality, resort, or luxury brand collateral. Include examples of both print and digital assets.

• Optimize Your Resume: Highlight your 3+ years of professional experience, proficiency in Adobe Creative Suite/Figma, and any relevant experience in the hospitality sector. Quantify achievements where possible.

• Prepare Your Pitch: Be ready to discuss your creative process, how you manage freelance projects, and your understanding of brand consistency and production requirements during potential interviews.

• Research Villatel: Familiarize yourself with Villatel's brand, their resort offerings, and their approach to guest experience to articulate how your skills align with their vision.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.