Framer Website Designer

📍 Job Overview

Job Title: Framer Website Designer

Company: Air Apps

Location: Lisbon, Portugal (Onsite)

Job Type: FULL_TIME

Category: Marketing Operations / Web Design

Date Posted: 2026-04-24

Experience Level: Mid-Level (3-5+ years)

Remote Status: On-site (Relocation support available)

🚀 Role Summary

• Design and build visually compelling, high-performing websites and landing pages using Framer, directly impacting user engagement and brand perception.

• Collaborate closely with SEO professionals to ensure all web assets meet critical performance, accessibility, and search engine optimization standards.

• Partner with marketing, product, and engineering teams to translate business objectives and brand vision into seamless, effective web experiences.

• Develop and maintain reusable components and templates within Framer to ensure scalability, consistency, and efficient site structure management.

• Utilize site analytics and user behavior data to drive iterative design improvements and inform A/B testing strategies for continuous optimization.

📝 Enhancement Note: This role sits at the intersection of creative design and performance marketing, with a strong emphasis on technical execution within Framer and a collaborative approach to achieving business goals through web presence. The "Framer Website Designer" title suggests a specialized role focused on a particular tool, indicating a need for deep platform expertise.

📈 Primary Responsibilities

• Design and construct responsive, accessible, and engaging websites and landing pages utilizing the Framer platform.

• Actively partner with SEO experts to ensure all designed pages meet stringent performance benchmarks, accessibility guidelines (WCAG), and search engine optimization best practices.

• Engage in collaborative efforts with cross-functional stakeholders from brand, marketing, and product departments to ensure alignment with overarching business objectives and messaging strategies.

• Develop modular components and reusable templates to support scalable site architectures and streamline future development efforts.

• Uphold and evolve the visual identity of the company's web presence, ensuring adherence to Air Apps’ established brand guidelines.

• Monitor website analytics and user behavior data to identify opportunities for iterative design enhancements and effective A/B testing initiatives.

• Stay current with emerging web design trends, advancements in Framer capabilities, and industry best practices related to site performance and user experience.

📝 Enhancement Note: The responsibilities highlight a blend of creative design execution, technical proficiency in Framer, and a strong understanding of performance-oriented web development, including SEO and analytics. The emphasis on collaboration with SEO professionals is a key differentiator, indicating a need for designers who can integrate optimization strategies from the outset.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong portfolio demonstrating equivalent practical experience and a deep understanding of web design principles is essential.

Experience: Approximately 3–5+ years of dedicated experience in website design and development, with a proven track record in visual storytelling and user experience (UX).

Required Skills:

• Deep proficiency and hands-on experience with <strong>Framer</strong>, evidenced by a strong portfolio showcasing responsive web experiences or live projects.

• Solid understanding of core web design principles, including effective layout, visual hierarchy, typography, and mobile-first design methodologies.

• Familiarity with web performance optimization best practices, fundamental SEO principles, and accessibility standards (e.g., WCAG).

• Demonstrated ability to collaborate effectively with SEO and marketing teams to align design decisions with search and content strategies.

• Experience in maintaining or contributing to the development of design systems for consistency across web properties.

• Strong visual communication and rapid prototyping skills.

Preferred Skills:

• Previous experience designing marketing websites for Software-as-a-Service (SaaS), technology, or AI-driven product companies.

• Basic understanding of HTML/CSS or a general comprehension of underlying web development principles.

📝 Enhancement Note: The requirement for "deep proficiency in Framer" is critical, suggesting this is a specialized role. The 3-5+ years of experience, combined with the preferred knowledge of SaaS/AI products, indicates a need for a candidate who can translate complex technical concepts into user-friendly web experiences.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a minimum of 3-5 diverse web design projects built using Framer, demonstrating proficiency in responsive layouts and user flow.

• Include case studies that detail the design process, from initial concept to final implementation, highlighting problem-solving approaches and design decisions.

• Present examples of landing pages or microsites that were designed with specific business goals (e.g., lead generation, user acquisition) in mind.

• Demonstrate the ability to integrate brand identity and visual storytelling effectively within the Framer environment.

Process Documentation:

• For each portfolio piece, outline the workflow followed, including user research, wireframing, prototyping, and iteration phases.

• Detail how user behavior analytics and performance metrics (e.g., load speed, conversion rates) were used to inform design iterations and A/B testing.

• Illustrate how accessibility standards (WCAG) were considered and implemented throughout the design and build process.

• Explain the approach to developing reusable components and maintaining design consistency within Framer.

📝 Enhancement Note: The emphasis on Framer proficiency necessitates a portfolio that not only looks good but also demonstrates practical application of the tool's capabilities for building functional and optimized websites. The inclusion of process documentation around A/B testing and analytics integration is crucial for a performance-oriented role.

💵 Compensation & Benefits

Salary Range: $100,000 - $125,000 USD per year.

Benefits:

• Apple hardware ecosystem for work.

• Annual Bonus.

• Top-tier Health and Life Insurance.

• Transportation Budget.

• Coverflex benefits package (meal allowances, well-being, etc.).

• Childcare support.

• Air Conference (team collaboration and growth opportunity).

• Pension Fund.

• Urban Sports Club membership.

• Meals 100% free at the hub.

Working Hours: This is a full-time position. While specific daily hours are not detailed, a standard 40-hour work week is implied, with potential for flexibility given the company's focus on innovation and employee well-being.

📝 Enhancement Note: The salary range provided is in USD, which is common for tech roles in Europe, especially for companies with international operations or funding. The benefits package is comprehensive and highlights a strong focus on employee well-being, professional development, and a high-quality work environment, including significant perks like free meals and an Apple hardware ecosystem.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology, specifically AI-powered Personal & Entrepreneurial Resource Planning (PRP) software.

Company Size: While exact employee count fluctuates, the company has grown significantly since its founding in 2018 and operates with offices in Lisbon and San Francisco, indicating a mid-to-large size startup environment.

Founded: 2018. Air Apps is a self-funded company with a history of achieving over 100 million downloads worldwide, demonstrating a strong product-market fit and a focus on long-term growth.

Team Structure:

• The Framer Website Designer will likely be part of a marketing or growth team, working closely with dedicated SEO professionals.

• Collaboration extends to brand, product, and engineering teams, suggesting a cross-functional operational model.

Methodology:

• Data-driven decision-making, with an emphasis on utilizing site analytics and user behavior to inform design and strategy.

• A fast-paced and ambitious environment, driven by a mission to "think bigger and move faster."

• Focus on innovation and challenging the status quo through AI-powered solutions.

• Emphasis on collaborative problem-solving and continuous improvement.

Company Website: https://www.airapps.com

📝 Enhancement Note: Air Apps presents itself as an ambitious, self-funded tech company with a global reach and a commitment to AI innovation. The culture appears to be fast-paced, collaborative, and data-oriented, which is typical for successful startups in the tech sector. The "onsite in Lisbon" requirement, with relocation support, indicates a strong desire for in-person collaboration.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level Designer (3-5+ years experience), offering significant ownership and direct impact on the company's web presence and user acquisition efforts. It's a specialized role focused on a key growth lever.

Reporting Structure: The designer will likely report to a Marketing Lead, Head of Design, or a Growth Manager, with close day-to-day collaboration with SEO specialists.

Operations Impact: The Framer Website Designer's work will directly influence user acquisition, conversion rates, brand perception, and overall digital marketing effectiveness. By optimizing websites and landing pages, this role plays a crucial part in the GTM strategy's success.

Growth Opportunities:

• Deepen expertise in Framer and become the go-to specialist for web design and implementation within the company.

• Expand into broader UX/UI design responsibilities or specialize further in performance optimization and A/B testing.

• Transition into team lead or management roles as the design or marketing team grows.

• Develop a strong understanding of SaaS marketing and AI product positioning through close collaboration with other departments.

• Potential for involvement in larger product design initiatives or website architecture planning.

📝 Enhancement Note: This role offers a clear path for specialization in a popular design tool (Framer) within a growth-focused tech company. The impact on user acquisition and conversion makes it a strategic position with opportunities for career advancement in digital marketing and design leadership.

🌐 Work Environment

Office Type: The role is explicitly "Onsite" at their Lisbon office. This suggests a vibrant, collaborative office space designed to foster in-person teamwork and innovation. Relocation support is offered, indicating a commitment to building a cohesive onsite team.

Office Location(s): Lisbon, Portugal. This location offers a dynamic European tech hub environment.

Workspace Context:

• Expect a collaborative environment where designers work closely with SEO, marketing, and product teams.

• Access to an Apple hardware ecosystem for work, suggesting a focus on high-quality tools and a consistent user experience.

• The company provides free meals at the hub, encouraging team interaction and a positive work atmosphere.

• Opportunities for informal learning and knowledge sharing through daily interactions with colleagues.

Work Schedule: While not explicitly stated, a full-time role typically implies a standard 40-hour work week. The company's fast-paced nature suggests that while core hours are expected, there might be a degree of flexibility, especially with the emphasis on employee well-being and benefits like the Urban Sports Club.

📝 Enhancement Note: The emphasis on an "onsite" role in Lisbon, coupled with relocation support, underscores the company's value placed on in-person collaboration and team cohesion. The provision of free meals and a comprehensive benefits package points to a well-resourced and employee-centric work environment.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess Framer proficiency and relevant experience.

• Portfolio Review & Technical Interview: A deeper dive into your Framer projects, discussing design choices, collaboration with SEO/marketing, and user experience considerations. Expect to demonstrate your understanding of responsive design, accessibility, and performance optimization.

• Cross-functional Collaboration Interview: An opportunity to meet with marketing, product, or engineering team members to assess your collaboration style and ability to align design with business goals.

• Final Interview: Potentially with a senior leader to discuss cultural fit, long-term vision, and alignment with Air Apps' mission.

Portfolio Review Tips:

• Curate your best Framer projects that showcase responsive design, visual storytelling, and problem-solving.

• Be prepared to walk through 2-3 key projects, explaining your process, challenges, and how you incorporated SEO and accessibility.

• Highlight any live sites you've built, specifically those related to marketing, SaaS, or tech products.

• Clearly articulate how your designs contributed to specific business objectives (e.g., improved conversion rates, user engagement).

Challenge Preparation:

• Be ready for potential design challenges that might involve optimizing an existing landing page or designing a new one based on a brief.

• Practice articulating your design rationale clearly and concisely, focusing on how your solutions meet user needs and business goals.

• Prepare to discuss how you would collaborate with SEO specialists to ensure the design is search-engine friendly and performs well.

📝 Enhancement Note: The application process will heavily scrutinize Framer expertise and the ability to integrate performance marketing principles (SEO, analytics) into design. A well-structured portfolio that demonstrates this integration is paramount. The "Application Disclaimer" about AI-generated content is a critical point to note.

🛠 Tools & Technology Stack

Primary Tools:

• <strong>Framer:</strong> This is the core design and development tool for this role, requiring deep expertise in its features for building responsive websites and landing pages.

Analytics & Reporting:

• Familiarity with web analytics platforms (e.g., Google Analytics, Mixpanel) to monitor user behavior and site performance.

CRM & Automation:

• While not explicitly mentioned, an understanding of how websites integrate with CRM systems (e.g., Salesforce, HubSpot) for lead capture and nurturing would be beneficial.

Other Potentially Relevant Tools:

• Prototyping tools beyond Framer (e.g., Figma, Sketch) for conceptualization.

• Basic understanding of HTML/CSS for deeper web development context.

• Design systems tools or principles.

📝 Enhancement Note: The explicit mention of Framer as the primary tool necessitates a candidate with demonstrable, in-depth knowledge of this specific platform. While other design and analytics tools are beneficial, Framer proficiency is non-negotiable.

👥 Team Culture & Values

Operations Values:

• <strong>Think Bigger, Move Faster:</strong> A culture that encourages ambitious goals and rapid execution, demanding proactive and efficient work from its team members.

• <strong>AI-Powered Innovation:</strong> A strong belief in leveraging AI to create impactful solutions and challenge existing norms in resource planning.

• <strong>Global Impact:</strong> A mission-driven approach focused on changing how people plan, work, and live worldwide, fostering a sense of purpose.

• <strong>Collaboration & Creativity:</strong> An environment that values creative input and cross-functional teamwork to solve complex problems.

Collaboration Style:

• <strong>Cross-functional Integration:</strong> Designers are expected to work closely with marketing, SEO, product, and engineering teams, requiring strong communication and teamwork skills.

• <strong>Iterative Design Process:</strong> A willingness to receive and act on feedback from various stakeholders, including SEO professionals, to refine designs.

• <strong>Knowledge Sharing:</strong> The "Air Conference" and daily office interactions suggest an environment that promotes sharing insights and best practices.

📝 Enhancement Note: Air Apps' culture emphasizes ambition, speed, and innovation, particularly through AI. The collaborative style is crucial, especially the close partnership with SEO experts, indicating a need for designers who are not only creative but also data-informed and team-oriented.

⚡ Challenges & Growth Opportunities

Challenges:

• <strong>Balancing Design Aesthetics with Performance:</strong> Ensuring visually compelling websites also meet stringent SEO, loading speed, and accessibility standards.

• <strong>Rapid Iteration in a Fast-Paced Environment:</strong> Adapting quickly to new marketing initiatives, product updates, and evolving web trends while maintaining high-quality output.

• <strong>Cross-functional Communication:</strong> Effectively translating diverse stakeholder needs (marketing, product, SEO) into cohesive web design solutions.

Learning & Development Opportunities:

• <strong>Deep Specialization in Framer:</strong> Becoming a subject matter expert in a rapidly growing web design tool.

• <strong>Performance Marketing Integration:</strong> Gaining significant experience in how web design directly impacts SEO, conversion rates, and user acquisition.

• <strong>SaaS/AI Product Marketing:</strong> Understanding the nuances of marketing technology products through close collaboration with relevant teams.

• <strong>Cross-functional Skill Development:</strong> Learning from SEO, product, and engineering colleagues to broaden technical and strategic understanding.

• <strong>Potential for Leadership:</strong> Opportunities to mentor junior designers or lead web design initiatives as the company scales.

📝 Enhancement Note: The primary challenge is integrating creative design with technical performance requirements, especially within the specific constraints and capabilities of Framer. Growth opportunities are strong for those looking to specialize in performance-driven web design within the tech sector.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to balance a creative design vision with strict SEO requirements. How did you approach it, and what was the outcome?" (Focus on collaboration with SEO, problem-solving, and measurable results.)

• "How do you approach designing a landing page for a specific marketing campaign? Walk us through your process from brief to launch." (Emphasis on understanding objectives, user journey, A/B testing, and Framer implementation.)

Company & Culture Questions:

• "What interests you about Air Apps' mission to build an AI-powered Personal Resource Planner?" (Show genuine interest in the product and company vision.)

• "How do you see your role contributing to our 'think bigger, move faster' culture?" (Align your work ethic with the company's pace and ambition.)

Portfolio Presentation Strategy:

• Structure your presentation around 2-3 strong Framer projects. For each, clearly state the objective, your role, the challenges, your design process (including SEO/accessibility considerations), and the results (if available).

• Be ready to demonstrate specific Framer features you used to achieve certain effects or functionalities.

• Have live links or interactive prototypes ready for immediate review.

• Prepare to discuss how your designs align with Air Apps' brand and target audience.

📝 Enhancement Note: Interviewers will be looking for deep Framer expertise, an understanding of performance marketing (SEO, analytics), and strong collaborative skills. Be prepared to articulate your design process, justify your decisions with data, and demonstrate how you can translate business goals into effective web experiences within Framer. Remember the strict policy against AI-generated application materials.

📌 Application Steps

To apply for this Framer Website Designer position:

• Submit your application through the provided Ashby link.

• <strong>Tailor your resume:</strong> Highlight Framer proficiency, years of experience in web design, and any direct experience with SaaS/tech marketing websites. Quantify achievements where possible (e.g., "improved landing page conversion by X%").

• <strong>Curate your portfolio:</strong> Ensure it prominently features your best Framer projects, clearly demonstrating responsive design, visual storytelling, and collaboration with performance marketing principles. Include live links or interactive prototypes.

• <strong>Prepare your Framer walkthrough:</strong> Be ready to articulate your design process, technical implementation details within Framer, and how your