Framer

📍 Job Overview

Job Title: Framer

Company: Michaels Stores

Location: Richmond - 12296 W Broad St, Richmond, Virginia, United States

Job Type: Part time

Category: Retail Operations / Custom Framing

Date Posted: 2026-09-10

Experience Level: Entry Level (0-2 years)

Remote Status: On-site

🚀 Role Summary

• Responsible for delivering exceptional customer experiences through personalized custom framing solutions.

• Drives sales and production targets by effectively engaging customers and recommending appropriate framing options.

• Maintains store presentation and inventory accuracy, ensuring a positive shopping environment.

• Adheres to operational standards, including cash handling, safety protocols, and inventory management.

📝 Enhancement Note: This role is positioned within the retail operations and custom framing sector, focusing on a blend of customer engagement, sales, and operational execution within a physical store environment. The "Framer" title indicates a specialized function within retail, requiring both artistic/design sensibility and operational efficiency.

📈 Primary Responsibilities

• Build and nurture customer relationships by actively listening to their needs and providing expert guidance on custom framing solutions, leveraging Elevated ABC Deliver methodology.

• Achieve and exceed personal sales and production goals within the custom framing department.

• Execute framing orders with meticulous attention to detail, ensuring high-quality craftsmanship and on-time completion.

• Maintain the visual presentation and stock levels of the ready-made frame department, as well as SISO (Ship-In-Stock-Out) and Directed Replenishment initiatives.

• Deliver friendly and proactive customer service, assisting shoppers in locating products and providing solutions to enhance their shopping experience.

• Ensure a safe, clean, and clutter-free environment across all store areas, adhering strictly to Standard Operating Procedures (SOPs) and Company programs.

• Participate actively in truck unloading and stocking processes to uphold truck standards and manage within budgetary guidelines.

• Operate the cash register efficiently and execute cash handling procedures according to established standards.

• Acknowledge all customers entering the store, assist with product location, and offer solutions to meet their creative needs.

• Support and contribute to loss prevention (shrink) and safety programs to minimize risks and maintain a secure workplace.

• Collaborate effectively with team members, demonstrating acceptance, respect, and positivity, even in challenging situations.

• Embrace and promote the organization's vision and values, serving as a role model for professional conduct and commitment.

• Assist with and execute Omni-channel processes as required, ensuring seamless customer experiences across online and in-store platforms.

📝 Enhancement Note: The responsibilities highlight a customer-centric approach combined with strong operational execution. The mention of "Elevated ABC Deliver" suggests a specific customer engagement framework that candidates should familiarize themselves with. The emphasis on SOPs, shrink, and safety indicates a focus on process adherence and risk management typical in retail operations.

🎓 Skills & Qualifications

Education: High school diploma or equivalent preferred; specific degree not required.

Experience:

• 0-2 years of experience in a customer-facing role, with a focus on sales or service.

• Demonstrated ability to build rapport and provide solutions to customer needs. Required Skills:

• Basic computer proficiency for POS (Point of Sale) systems and potential order entry.

• Basic measuring skills essential for custom framing projects.

• Ability to operate framing equipment, including a glass cutter, safely and effectively.

• Strong customer service orientation with a friendly and helpful demeanor.

• Effective communication and interpersonal skills for building customer relationships.

• Ability to work independently and as part of a team in a fast-paced retail environment.

• Understanding and adherence to Standard Operating Procedures (SOPs). Preferred Skills:

• Previous retail experience, particularly in a specialty or custom service environment.

• Proven experience in selling products and/or services, with a track record of meeting sales targets.

• Familiarity with art, design, or crafting principles that can enhance framing recommendations.

• Experience with inventory management and merchandising practices.

📝 Enhancement Note: The requirements are entry-level, emphasizing foundational skills in customer service, basic technical abilities for framing, and a willingness to learn. The preference for retail and sales experience suggests that candidates with prior exposure to selling environments will have an advantage.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• While a formal portfolio is not explicitly required for this entry-level role, candidates are encouraged to be prepared to discuss past experiences demonstrating:
  • Customer Interaction Examples: Specific instances of how they've built rapport, understood customer needs, and provided solutions.
  • Problem-Solving Scenarios: How they've handled challenging customer requests or operational issues.
  • Quality of Work: Examples of tasks where attention to detail and quality were paramount.

Process Documentation:

• Candidates should be able to articulate their understanding of and adherence to established processes, such as:
  • Sales Process: How they would guide a customer from initial inquiry to a completed sale for custom framing.
  • Operational Processes: Understanding the importance of SOPs for tasks like cash handling, stocking, and maintaining store appearance.
  • Quality Control: How they would ensure the accuracy and quality of a framing order before it's completed.

📝 Enhancement Note: For an entry-level retail associate role, a formal portfolio is less critical. However, the ability to discuss past experiences and demonstrate an understanding of operational processes is key. Candidates should be ready to speak about their customer service approach and how they follow procedures.

💵 Compensation & Benefits

Salary Range: $13.00 - $15.30 per hour.

• This range reflects the entry-level nature of the position and the cost of living in the Richmond, Virginia area. Michaels aims to offer competitive hourly wages for part-time retail associates. Benefits:

• 401(k) with employer match: Retirement savings plan with company contributions.

• Employee Assistance Program (EAP): Confidential support services for personal and work-related issues.

• Medical, Dental, and Vision Coverage: Comprehensive health insurance options for eligible employees.

• Telemedicine Services: Convenient access to healthcare professionals remotely.

• Flexible Spending Accounts (FSAs): Pre-tax accounts for healthcare and dependent care expenses.

• Commuter Benefits: Assistance with transportation costs to and from work.

• Tuition Assistance: Support for continuing education and skill development.

• Adoption Assistance: Financial support for employees growing their families through adoption.

• Voluntary Insurance Options: Additional insurance products available for purchase.

• Employee Discounts: Significant discounts on Michaels products and services.

• Partner Discount Programs: Access to discounts with affiliated companies.

Working Hours: Part-time employment. Specific hours will vary based on store needs, including nights, weekends, and early mornings. The role is listed with an expectation of approximately 40 hours per week, which may be adjusted based on business demand.

📝 Enhancement Note: The salary range is typical for part-time retail positions in the specified region. The extensive list of benefits, even for part-time roles, is a significant draw and indicates Michaels' commitment to employee well-being and development.

🎯 Team & Company Context

🏢 Company Culture

Industry: Arts and Crafts Retail. Michaels is a leading retailer in North America for arts, crafts, and custom framing, catering to hobbyists, DIY enthusiasts, and professionals.

Company Size: Over 1,300 stores across North America. This large footprint suggests a well-established operational structure and opportunities for varied work environments.

Founded: 1973. With a long history, Michaels has a deep understanding of its market and customer base.

Team Structure:

• The Framer will be part of the in-store retail team, working under the direct supervision of a Store Manager or Assistant Manager, and potentially a Framing Department Lead.

• Collaboration is expected with fellow sales associates, cashiers, and potentially stock associates.

• The role involves direct interaction with customers, making the customer the central focus of the team's efforts. Methodology:

• Customer-Centric Approach: Emphasis on building relationships and understanding customer needs through methods like "Elevated ABC Deliver."

• Process Adherence: Strong focus on following Standard Operating Procedures (SOPs) for sales, operations, safety, and inventory.

• Quality & Efficiency: Balancing the artistic requirements of custom framing with the need for timely production and efficient store operations.

• Team Collaboration: Encouraging a positive and respectful work environment where team members support each other.

Company Website: www.michaels.com

📝 Enhancement Note: Michaels operates within a highly competitive retail landscape, emphasizing customer experience and operational excellence. The company culture appears to value creativity, customer engagement, and adherence to established processes, which are critical for maintaining brand consistency and profitability.

📈 Career & Growth Analysis

Operations Career Level: This is an entry-level, part-time retail associate position. It serves as a foundational role within the retail operations of Michaels, focusing on direct customer interaction and specific departmental tasks (custom framing).

Reporting Structure: The Framer reports directly to store management (Store Manager, Assistant Manager) and may receive direction from a designated Framing Department Lead. This structure is typical for a retail store environment, ensuring clear lines of communication and accountability.

Operations Impact: While not a strategic operations role, the Framer directly impacts store-level operations by:

• Driving revenue through custom framing sales.

• Ensuring customer satisfaction, which influences repeat business and brand loyalty.

• Maintaining store presentation and inventory accuracy, contributing to overall operational efficiency and profitability.

• Upholding safety and shrink prevention standards, crucial for loss control and a secure work environment. Growth Opportunities:

• Skill Development: Opportunity to become proficient in custom framing techniques, sales, and customer relationship management.

• Advancement within Retail: Potential to move into roles like Sales Associate, Key Holder, Department Lead, Assistant Manager, or Store Manager within Michaels.

• Cross-Training: Possibility to gain experience in other store departments, such as merchandising or operations, broadening skill sets.

• Specialization: Deepening expertise in custom framing, potentially leading to specialized roles if available.

📝 Enhancement Note: For an entry-level position, the growth path is primarily within the retail store operations framework. The emphasis is on mastering the current role and demonstrating potential for increased responsibility and leadership within the store environment.

🌐 Work Environment

Office Type: Public retail store setting. The primary work environment is customer-facing on the sales floor and within the dedicated framing shop area.

Office Location(s): Richmond - 12296 W Broad St, Richmond, Virginia. This is a specific, physical retail location.

Workspace Context:

• Sales Floor: Climate-controlled, public-facing area requiring constant customer interaction and merchandising upkeep.

• Framing Shop: Dedicated workspace containing specialized equipment like a glass cutter and heat press. While generally climate-controlled, it's a production area with specific tools.

• Stock Rooms: May not always be climate-controlled, requiring adaptability.

• Outdoor Work: Possible for tasks like retrieving shopping carts or during truck unloads.

• Collaboration: Frequent interaction with other store team members and direct engagement with a diverse customer base.

Work Schedule:

• Part-time.

• Requires flexibility to work nights, weekends, and early mornings based on store operating hours and business needs.

• The role involves standing for extended periods and requires physical activity like bending, lifting, and reaching.

📝 Enhancement Note: The work environment is dynamic and physically demanding, typical of a retail setting. Adaptability to various conditions (climate-controlled vs. non-climate-controlled areas, indoor vs. outdoor tasks) and a flexible schedule are essential.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Application Review: Focus on assessing relevant experience (customer service, retail, sales) and required skills (basic computer/measuring, equipment operation).

• Phone Screen/Initial Interview: May involve questions about customer service philosophy, availability, and basic suitability for the role.

• In-Person Interview: Likely to include behavioral questions ("Tell me about a time you dealt with a difficult customer," "How do you prioritize tasks?"), scenario-based questions ("What would you do if a customer wanted a framing option we don't offer?"), and a discussion about your interest in Michaels and the Framer role.

• Practical Assessment (Potential): May involve a brief demonstration or discussion of how you would approach a framing consultation or a simple measuring task.

• Store Walk-Through: Candidates may be asked to observe the store environment and discuss how they would contribute to its upkeep and customer service.

Portfolio Review Tips:

• For this role, a formal portfolio is not expected. However, be prepared to discuss your experience with:
  • Customer Service Successes: Use the STAR method (Situation, Task, Action, Result) to describe positive customer interactions and problem-solving.
  • Sales Aptitude: Highlight instances where you successfully sold a product or service, met targets, or upsold.
  • Technical Skills: Be ready to describe your comfort level with tools and equipment, and your ability to learn new processes quickly.
  • Work Ethic: Discuss your reliability, punctuality, and willingness to take on various tasks.

Challenge Preparation:

• Customer Scenarios: Practice responding to common retail customer scenarios (e.g., finding a product, handling a complaint, recommending a solution).

• Framing Consultation: Think about how you would approach a customer wanting to frame a photo or artwork – what questions would you ask?

• Operational Tasks: Be ready to discuss your understanding of the importance of tasks like stocking, maintaining displays, and cash handling accuracy.

📝 Enhancement Note: The interview process will likely focus on assessing customer service skills, operational awareness, and cultural fit. Candidates should prepare to speak about their past experiences using concrete examples.

🛠 Tools & Technology Stack

Primary Tools:

• POS (Point of Sale) System: For processing sales, handling cash, and potentially managing custom order details. Candidates need basic computer literacy.

• Custom Framing Equipment:

  • Glass Cutter: Essential for precise glass sizing.
  • Framing Equipment: General tools for assembling frames (e.g., mat cutters, jointers, specialized assembly tools).
  • Heat Press: Used in some framing processes.

• Measuring Tools: Tape measures, rulers for accurate sizing.

• Computer/Tablet: For accessing company systems, potentially order entry, and training modules.

Analytics & Reporting:

• Not directly managed by the Framer, but they contribute to data through sales transactions and inventory counts. CRM & Automation:

• Elevated ABC Deliver: A specific customer engagement methodology that may involve CRM-like principles for tracking customer interactions and preferences.

• Omni-channel Systems: Tools that support buy-online-pickup-in-store (BOPIS) or ship-from-store processes.

📝 Enhancement Note: Proficiency with standard retail POS systems and basic measuring tools is expected. The key technical skill is operating the specialized framing equipment safely and effectively. Familiarity with any specific customer engagement framework like "Elevated ABC Deliver" would be a plus.

👥 Team Culture & Values

Operations Values:

• Creativity & Inspiration: Michaels fosters a culture that celebrates creativity and inspires customers to pursue their artistic endeavors.

• Customer Focus: A strong emphasis on providing exceptional customer service and building lasting relationships.

• Teamwork & Respect: Encouraging a supportive environment where team members collaborate and treat each other with acceptance and respect.

• Accountability & Ownership: Taking responsibility for tasks, adhering to standards, and contributing to the store's overall success.

• Quality & Craftsmanship: A commitment to delivering high-quality products, especially in the custom framing department.

Collaboration Style:

• Cross-functional Interaction: Working closely with other store associates to ensure smooth store operations, from sales floor to stock room.

• Customer-Centric Collaboration: Team members support each other in assisting customers and resolving issues effectively.

• Process-Oriented: Adhering to company-wide processes and procedures to ensure consistency and efficiency across all tasks.

• Positive & Respectful Communication: Maintaining a positive attitude and communicating respectfully, even during busy periods or challenging situations.

📝 Enhancement Note: Michaels cultivates a culture that blends artistic passion with retail discipline. The emphasis on creativity, customer service, and teamwork is central to the employee experience.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Sales and Service: Effectively managing customer interactions to drive sales while ensuring a positive, personalized service experience.

• Technical Skill Acquisition: Learning to operate framing equipment and execute complex framing designs accurately and efficiently.

• Pacing and Prioritization: Juggling multiple tasks, including customer assistance, framing production, and store upkeep, in a dynamic retail environment.

• Physical Demands: Adapting to the physical requirements of the role, including standing for long periods and lifting moderate to heavy items.

• Customer Expectations: Meeting diverse customer needs and potentially handling custom requests that require creative problem-solving.

Learning & Development Opportunities:

• Framing Expertise: Gaining hands-on experience and developing skills in custom framing design, material selection, and production.

• Sales Training: Enhancing sales techniques, product knowledge, and consultative selling approaches.

• Customer Service Excellence: Refining interpersonal skills and learning best practices for customer engagement and issue resolution.

• Retail Operations Knowledge: Understanding store operations, inventory management, visual merchandising, and safety protocols.

• Career Advancement: Potential pathways into leadership roles within Michaels stores, leveraging acquired skills and experience.

📝 Enhancement Note: The role offers opportunities to develop specialized skills in custom framing and sales, alongside general retail operational competencies. Challenges are typical of a hands-on, customer-facing retail position.

💡 Interview Preparation

Strategy Questions:

• "Describe your experience with customer service. How do you ensure a positive customer experience?" (Prepare examples using STAR method, focusing on building rapport and problem-solving.)

• "What interests you about custom framing and working at Michaels?" (Research Michaels' brand, values, and the creative aspect of framing.)

• "How do you prioritize tasks when you have multiple customers and deadlines?" (Discuss time management, organization, and ability to multitask.)

• "Tell me about a time you had to learn a new skill or operate new equipment. How did you approach it?" (Highlight your learning agility and problem-solving approach.)

• "What are your availability and flexibility regarding working nights, weekends, and holidays?" (Be clear about your schedule and willingness to work varied shifts.) Company & Culture Questions:

• "What do you know about Michaels Stores and our mission?" (Visit the company website and understand their focus on creativity and celebration.)

• "How would you contribute to a positive team environment?" (Emphasize collaboration, respect, and a proactive attitude.)

• "How do you handle constructive feedback or coaching?" (Show openness to learning and improvement.) Portfolio Presentation Strategy:

• Since a formal portfolio isn't required, focus on preparing clear, concise answers that highlight relevant experiences.

• Be ready to discuss specific examples of your customer service skills, any sales achievements, and your comfort level with hands-on tasks and learning new equipment.

• If you have any personal projects related to art, design, or crafting, be prepared to briefly mention them to showcase your creative inclination.

📝 Enhancement Note: Interview preparation should focus on demonstrating strong customer service skills, a willingness to learn, operational awareness, and a positive attitude aligned with Michaels' culture.

📌 Application Steps

To apply for this operations position:

• Submit your application through the Michaels Careers portal via the provided link.

• Resume Customization: Tailor your resume to highlight customer service experience, any sales achievements, and any familiarity with tools, equipment, or creative/crafting activities. Use keywords from the job description.

• Prepare for Behavioral Questions: Practice using the STAR method (Situation, Task, Action, Result) to answer questions about customer interactions, problem-solving, teamwork, and learning new skills.

• Research Michaels: Familiarize yourself with Michaels' mission, values, product offerings, and current promotions. Understand their focus on creativity and customer experience.

• Practice Your "Elevator Pitch": Be ready to briefly and enthusiastically explain why you are a good fit for the Framer role and Michaels.

• Confirm Availability: Be prepared to clearly state your availability for part-time work, including nights, weekends, and holidays.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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