UX Designer (all genders)

📍 Job Overview

Job Title: UX Designer (all genders)

Company: INNOCEAN Worldwide Europe GmbH

Location: Frankfurt, Hesse, Germany

Job Type: Limited (Full-time)

Category: User Experience (UX) Design / Digital Product Design

Date Posted: 2026-09-14

Experience Level: Mid-Level (3-5 years)

Remote Status: Hybrid

🚀 Role Summary

• Design and optimize digital user experiences across various platforms, ensuring a balance between user needs and business objectives.

• Conduct comprehensive user research, including usability testing and competitor benchmarking, to inform design decisions and drive product improvements.

• Develop detailed wireframes, prototypes, and interaction flows to clearly articulate design concepts and user journeys.

• Collaborate closely with cross-functional teams, including developers and stakeholders, to ensure design feasibility, consistency, and adherence to brand guidelines.

• Champion accessibility and responsiveness in all design outputs, creating inclusive and engaging digital interfaces.

📝 Enhancement Note: This role is positioned within a marketing and communications network that emphasizes challenger brands and unleashing potential. The UX Designer will be instrumental in translating these brand philosophies into intuitive and effective digital products. The focus on "Have you tried?" suggests a culture of innovation and continuous improvement, which will be reflected in the UX design process.

📈 Primary Responsibilities

• Execute end-to-end UX design processes, from initial research and ideation through to detailed design and handoff.

• Lead user research initiatives, employing qualitative and quantitative methods to gather insights into user behavior, pain points, and needs.

• Create and maintain a comprehensive library of UX deliverables, including user personas, journey maps, wireframes, interactive prototypes, and high-fidelity mockups.

• Facilitate design thinking workshops and brainstorming sessions to generate innovative solutions for digital products and services.

• Provide detailed UX documentation and specifications to development teams, ensuring clear communication and accurate implementation of designs.

• Conduct regular usability testing sessions, analyze feedback, and iterate on designs to enhance user satisfaction and task completion rates.

• Monitor and analyze user data and analytics to identify areas for optimization and continuously improve the user experience of digital platforms.

• Ensure all designs comply with accessibility standards (e.g., WCAG) and support responsive design principles for seamless user experiences across devices.

• Actively participate in agile development cycles, contributing to sprint planning, reviews, and retrospectives with a user-centered perspective.

• Maintain a strong understanding of current UX trends, best practices, and emerging technologies to bring fresh ideas and innovative approaches to the team.

📝 Enhancement Note: The responsibility to "Continuously improve solutions based on data and user feedback" highlights a key expectation for this role to be data-driven and iterative, a hallmark of effective UX operations within a GTM context.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a Bachelor's degree in Design, Human-Computer Interaction (HCI), Psychology, or a related field is often preferred for foundational understanding. Equivalent practical experience will also be highly valued.

Experience: 3–5 years of professional experience in UX/UI Design, Interaction Design, or a similar role, with a proven track record of delivering successful digital products.

Required Skills:

• User Research: Proficient in conducting various forms of user research (interviews, surveys, contextual inquiry) to uncover user needs and insights.

• Interaction Design: Strong ability to define user flows, create wireframes, and develop interactive prototypes that clearly communicate user journeys and system behavior.

• Design Tools Proficiency: Expert-level command of industry-standard design and prototyping tools such as Figma, Sketch, or Adobe XD.

• Usability Testing: Experience in planning, executing, and analyzing usability testing sessions to identify design flaws and areas for improvement.

• Agile Methodologies: Demonstrated ability to work effectively within agile, fast-paced, cross-functional development environments.

• Communication & Collaboration: Excellent verbal and written communication skills, with the ability to articulate design decisions clearly and collaborate effectively with diverse teams and stakeholders.

• Problem-Solving: A strong analytical and problem-solving mindset, capable of identifying user pain points and devising creative, user-centered solutions.

• Brand Alignment: Ability to ensure designs are consistent with brand identity, guidelines, and overall marketing objectives.

Preferred Skills:

• A/B Testing: Basic experience in designing and interpreting A/B tests to optimize user interfaces and conversion rates.

• Analytics Tools: Familiarity with web analytics platforms (e.g., Google Analytics, Adobe Analytics) to understand user behavior and measure design impact.

• Accessibility Standards: Knowledge of WCAG guidelines and best practices for creating accessible digital products.

• Responsive Design: Understanding of responsive design principles and their application across various devices and screen sizes.

• Competitor Benchmarking: Experience in analyzing competitor digital offerings to identify best practices and competitive advantages.

📝 Enhancement Note: The emphasis on a "Strong portfolio showcasing end-to-end design projects" is a critical requirement. Candidates should prepare to present detailed case studies that illustrate their process, problem-solving skills, and the impact of their design solutions.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• End-to-End Case Studies: Showcase a minimum of 2-3 comprehensive case studies detailing the entire design process from problem definition and user research through to final design and outcomes.

• Problem-Solution Framing: Clearly articulate the business problem or user need, the design challenges faced, and how your proposed solutions directly addressed these issues.

• Process Visualization: Visually represent your design process, including user flows, wireframes, prototypes, and final UI mockups, demonstrating your iterative approach.

• Impact Metrics: Quantify the success of your designs using relevant metrics such as increased conversion rates, improved task completion times, reduced bounce rates, or enhanced user satisfaction scores.

• Tool Proficiency Demonstration: Include examples that implicitly or explicitly showcase your proficiency with design tools like Figma, Sketch, or Adobe XD.

Process Documentation:

• User Research Documentation: Examples of research plans, user interview summaries, persona development, and journey mapping.

• Design Iteration Documentation: Showcase how feedback and data were used to iterate on designs, demonstrating adaptability and a user-centered approach.

• Collaboration Artifacts: Evidence of collaboration with developers and stakeholders, such as annotated wireframes, design specifications, or handover documentation.

• Usability Testing Reports: Summaries of usability test findings and the subsequent design improvements made based on that feedback.

📝 Enhancement Note: For this role, the portfolio should not just display final designs but heavily emphasize the process and rationale behind those designs, particularly how user research and data informed iterative improvements. This aligns with the operations aspect of optimizing digital experiences.

💵 Compensation & Benefits

Salary Range: Based on the experience level (3-5 years), location (Frankfurt, Germany), and the nature of the role within a marketing network, a competitive salary range for a UX Designer would typically fall between €50,000 and €65,000 annually. This estimate considers industry benchmarks for mid-level UX professionals in major German cities and the specific requirements of the role.

Benefits:

• Meal Vouchers: Subsidized lunches provided through a meal voucher program, offering cost savings and convenience.

• Hybrid Work Flexibility: The ability to work from home on Mondays and Fridays, combined with up to 10 days of remote work abroad per year, offering significant work-life balance and international flexibility.

• Pet-Friendly Office: A welcoming environment that allows employees to bring their pets to the office.

• Modern Workspace: Access to ergonomic setups and top-tier infrastructure designed to support productivity and well-being.

• Wellness & Perks: Membership in a corporate benefits platform providing exclusive offers and discounts for physical and mental health support.

• International Environment: Opportunity to work within a diverse, international team with colleagues from various cultural and professional backgrounds.

Working Hours: The standard working hours are expected to be around 40 hours per week, typical for full-time positions in Germany. The hybrid work arrangement offers flexibility in structuring the on-site workdays.

📝 Enhancement Note: The salary estimate is based on publicly available data for UX Designer roles in Frankfurt, Germany, factoring in the specified 3-5 years of experience. It's crucial for candidates to note that this is an estimation and actual compensation may vary based on individual qualifications, negotiation, and the company's specific compensation structure. The benefits package, particularly the remote work abroad allowance, is a significant perk that adds substantial value beyond base salary.

🎯 Team & Company Context

🏢 Company Culture

Industry: Marketing and Communications / Advertising Network. INNOCEAN Worldwide Europe operates within the dynamic advertising and marketing sector, known for its creativity, fast-paced project cycles, and focus on brand building for automotive clients like Hyundai and Kia.

Company Size: INNOCEAN Worldwide Europe GmbH is part of a larger global network. Within Europe, it likely operates with a significant team size that allows for specialized departments and cross-functional collaboration, supporting a substantial client portfolio. This size offers the benefits of a structured organization while maintaining a degree of agility.

Founded: INNOCEAN was founded in 2005. Its origin as an in-house agency for Hyundai and Kia has shaped its DNA, instilling a challenger mindset and a drive for innovation, which is carried forward in its work with other brands.

Team Structure:

• The UX Designer will likely be part of a broader digital or creative team, potentially within a Product Development or Digital Solutions department.

• Collaboration will be essential with UI Designers, Developers (front-end and back-end), Project Managers, Account Managers, and potentially Data Analysts.

• The reporting structure is likely to involve a Lead UX Designer, a Creative Director, or a Head of Digital, with direct interaction across various client teams. Methodology:

• Agile Development: The company emphasizes working in agile, fast-paced environments, suggesting that UX processes will be integrated into sprints, with regular feedback loops and iterative development.

• User-Centric Design: The core philosophy revolves around understanding and meeting user needs, balanced with business goals, indicating a strong emphasis on user research and data-driven decision-making.

• Collaborative Approach: The description highlights collaboration with developers and stakeholders, pointing towards a cross-functional, team-oriented approach to project execution.

Company Website: https://www.innocean.com/europe/

📝 Enhancement Note: The company's founding principle, "Have you tried?", suggests a culture that encourages experimentation, innovation, and a willingness to challenge the status quo. This is a key aspect for a UX Designer to embody, translating into exploring novel solutions and pushing creative boundaries within design constraints.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level UX Designer, requiring 3-5 years of experience. It signifies a professional who can independently manage design projects, contribute meaningfully to team discussions, and mentor junior designers. The responsibilities indicate a role focused on execution and optimization within defined project scopes.

Reporting Structure: The UX Designer will likely report to a Senior UX/UI Lead, a Creative Director, or a Head of Digital. They will collaborate closely with various departments including Development, Marketing, and Account Management, ensuring seamless integration of UX principles across GTM strategies.

Operations Impact: The UX Designer's impact is crucial in optimizing digital experiences, which directly influences user engagement, conversion rates, and overall customer satisfaction. By ensuring intuitive and effective interfaces, this role contributes significantly to the success of marketing campaigns and client brand perception, thereby impacting revenue through improved digital performance.

Growth Opportunities:

• Senior UX Designer: Progression to a Senior UX Designer role, taking on more complex projects, leading design initiatives, and potentially managing junior team members.

• Specialization: Opportunity to specialize in areas like User Research, Interaction Design, or UX Strategy, becoming a subject matter expert.

• Lead UX/UI: Potential to move into a Lead UX/UI position, overseeing the UX function for specific clients or product lines, and contributing to strategic design direction.

• Cross-Functional Moves: With a strong understanding of user behavior and digital products, there could be opportunities to move into Product Management or related GTM roles.

📝 Enhancement Note: The hybrid work flexibility, including remote work abroad, offers unique growth opportunities in terms of personal development and exposure to different work environments, indirectly contributing to a broader perspective relevant for advanced roles.

🌐 Work Environment

Office Type: The company offers a modern workspace with ergonomic setups and top-tier infrastructure, indicating a focus on employee comfort and productivity. The office is also pet-friendly, contributing to a relaxed and welcoming atmosphere.

Office Location(s): The primary office is located in Frankfurt, Germany, a major European business hub. This location provides excellent connectivity and access to a vibrant professional community.

Workspace Context:

• Collaborative Spaces: The modern workspace likely includes areas designed for collaboration, facilitating seamless interaction between UX designers, developers, and other team members.

• Technology & Tools: Access to high-end design software and hardware is implied by "top-tier infrastructure," enabling efficient and high-quality design work.

• Team Interaction: The hybrid model (3 days in office) ensures regular face-to-face interaction with colleagues, fostering team cohesion and efficient communication, while also allowing for focused individual work.

Work Schedule: The standard work week is approximately 40 hours. The hybrid arrangement allows for flexibility, with Mondays and Fridays designated as remote workdays, enabling employees to better manage personal commitments and focus on tasks requiring deep concentration.

📝 Enhancement Note: The pet-friendly policy and emphasis on wellness suggest a company culture that values employee well-being and aims to create a supportive and comfortable work environment, which can positively impact creativity and productivity for UX professionals.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess qualifications and alignment with the role requirements.

• Portfolio Presentation: A dedicated session where you present your portfolio, discussing 2-3 key projects in detail. Be prepared to articulate your design process, problem-solving approach, and the impact of your work.

• Technical Interview: May include discussions on UX methodologies, design principles, and practical application of design tools. You might be asked to critique existing designs or propose solutions to hypothetical UX challenges.

• Cross-Functional Interview: Interaction with team members from development, marketing, or account management to assess collaboration skills and cultural fit.

• Hiring Manager Interview: A final discussion to assess overall fit, career aspirations, and address any remaining questions.

Portfolio Review Tips:

• Curate Selectively: Choose projects that best demonstrate your end-to-end UX process, problem-solving skills, and impact. Focus on quality over quantity.

• Tell a Story: For each project, clearly outline the problem, your role, the process you followed, the challenges you overcame, and the measurable results achieved.

• Highlight Collaboration: Showcase instances where you collaborated effectively with developers, product managers, or other stakeholders.

• Demonstrate Iteration: Show how you incorporated feedback and data to refine your designs, illustrating your adaptability and user-centric approach.

• Prepare for Questions: Anticipate questions about your design choices, how you handle critique, and how you measure success.

Challenge Preparation:

• Understand the Context: Research INNOCEAN Worldwide Europe, its clients (Hyundai, Kia), and its "challenger brand" philosophy.

• UX Principles: Be ready to discuss core UX principles, design thinking, and user-centered design methodologies.

• Tool Proficiency: Be prepared to discuss your experience with Figma, Sketch, or Adobe XD, and potentially demonstrate proficiency.

• Problem-Solving Scenarios: Practice thinking through UX problems for digital marketing campaigns or automotive-related digital experiences.

📝 Enhancement Note: The emphasis on "clear, usable, and engaging interfaces" and "delivering precise UX documentation" means interviewers will be looking for not just aesthetic design skills but also a systematic approach to problem-solving and clear communication of design intent.

🛠 Tools & Technology Stack

Primary Tools:

• Design & Prototyping: Figma, Sketch, Adobe XD (Proficiency in at least one is essential).

• Wireframing: Tools integrated within Figma/Sketch/XD or dedicated tools like Balsamiq.

• User Research Tools: SurveyMonkey, Typeform, UserTesting.com, Lookback (for qualitative feedback).

• Collaboration Tools: Slack, Microsoft Teams, Jira, Confluence (for cross-functional communication and project management).

Analytics & Reporting:

• Web Analytics: Google Analytics, Adobe Analytics (for understanding user behavior and performance metrics).

• Heatmaps & Session Recording: Hotjar, Crazy Egg (for visual analysis of user interaction).

• A/B Testing Platforms: Optimizely, Google Optimize (for experimental design optimization).

CRM & Automation:

• While not directly a UX tool, familiarity with how CRM systems (e.g., Salesforce) and marketing automation platforms influence user journeys and data collection can be beneficial. Understanding how user data is captured and utilized can inform design decisions.

📝 Enhancement Note: Proficiency in Figma is increasingly becoming a standard expectation for UX Designer roles, given its collaborative features and robust capabilities. Candidates should be prepared to highlight their experience with the specific tools mentioned, especially Figma.

👥 Team Culture & Values

Operations Values:

• Challenger Mindset: Embracing innovation, questioning the status quo, and actively seeking opportunities to improve and differentiate.

• Collaboration: Working effectively with diverse teams, fostering open communication, and valuing collective problem-solving.

• User-Centricity: Placing the user at the heart of all design decisions, ensuring empathy and a deep understanding of their needs.

• Data-Driven Improvement: Utilizing data and user feedback to inform design iterations and measure the impact of solutions.

• Excellence: Striving for high-quality outcomes in all aspects of design, from research to final deliverables.

Collaboration Style:

• Cross-Functional Integration: Actively participating in team meetings and discussions with developers, marketers, and account managers to ensure alignment and shared understanding.

• Feedback Exchange: Open to giving and receiving constructive feedback on designs and processes to foster continuous improvement.

• Knowledge Sharing: Willingness to share insights from user research, design trends, and best practices with the wider team to elevate collective expertise.

📝 Enhancement Note: The company's slogan, "Have you tried?", strongly implies a culture that rewards initiative, experimentation, and a proactive approach to problem-solving, which is highly relevant for a UX Designer seeking to make an impact.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing User Needs with Business Goals: Continuously finding the optimal balance between creating exceptional user experiences and achieving client business objectives within project constraints.

• Fast-Paced Environment: Adapting to tight deadlines and evolving project requirements common in a marketing and communications agency setting.

• Cross-Disciplinary Communication: Effectively translating complex UX concepts and research findings to non-design stakeholders and ensuring alignment across diverse teams.

• Measuring UX Impact: Quantifying the ROI of UX initiatives and demonstrating their value to clients and internal teams through robust data analysis.

Learning & Development Opportunities:

• Advanced UX/UI Training: Access to workshops, online courses, and conferences focused on cutting-edge UX techniques, tools, and trends.

• Client Exposure: Opportunity to work with a variety of clients and projects, broadening experience across different industries and challenges.

• Mentorship: Potential for guidance from senior UX professionals within the INNOCEAN network.

• International Exposure: The hybrid work flexibility and international team environment offer opportunities for cultural learning and global perspective development.

📝 Enhancement Note: The challenge of "delivering precise UX documentation" points to an opportunity for the UX Designer to hone their technical documentation skills, which are critical for effective handoffs and for ensuring the successful implementation of complex designs in a GTM context.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to balance conflicting user needs with business requirements. How did you approach it, and what was the outcome?" (Focus on your process, compromise, and data-driven decision-making).

• "How do you ensure your designs are accessible and responsive across different devices and user groups?" (Discuss your understanding of standards like WCAG and your practical implementation methods).

• "Walk us through a challenging UX project from your portfolio. What was the problem, your role, your process, and the measurable results?" (Be ready to deep-dive into your case studies, highlighting your problem-solving and impact). Company & Culture Questions:

• "What interests you about INNOCEAN Worldwide Europe and our 'challenger brand' philosophy?" (Research the company, its clients, and its mission; connect it to your own approach).

• "How do you approach collaboration with developers and other cross-functional teams?" (Provide specific examples of your communication and teamwork style).

• "How do you measure the success of your UX designs, and what tools do you use?" (Discuss your understanding of UX metrics and analytics platforms). Portfolio Presentation Strategy:

• Structure Your Narrative: For each case study, clearly define the problem, your specific contributions, the steps you took, the rationale behind your decisions, and the final outcomes with quantifiable results.

• Highlight Process Over Polish: While polished visuals are good, emphasize your thought process, research methodologies, and iterative design stages. Show the "why" behind your "what."

• Engage Your Audience: Be prepared to answer questions about your design choices, your problem-solving approach, and how you handle feedback. Make it an interactive discussion.

• Tailor to INNOCEAN: If possible, subtly weave in how your skills and approach align with INNOCEAN's "challenger" ethos and focus on unleashing potential.

📝 Enhancement Note: Be prepared to discuss your experience with Figma in detail, as it's a widely used tool in modern UX design and likely a core part of INNOCEAN's design stack. Highlight your ability to create interactive prototypes within Figma.

📌 Application Steps

To apply for this UX Designer position:

• Submit your application through the provided link on the INNOCEAN careers portal.

• Portfolio Customization: Ensure your portfolio prominently features end-to-end UX case studies that showcase your research, design process, and measurable impact. Tailor the selection to highlight projects relevant to digital experiences and consumer brands.

• Resume Optimization: Update your resume to clearly articulate your 3-5 years of experience in UX/UI and Interaction Design. Use keywords from the job description such as "user research," "wireframing," "prototyping," "Figma," and "agile." Quantify achievements wherever possible.

• Interview Preparation: Practice presenting your portfolio projects, focusing on your problem-solving approach and how you collaborate with cross-functional teams. Prepare to discuss your understanding of INNOCEAN's culture and client work.

• Company Research: Thoroughly research INNOCEAN Worldwide Europe, its client portfolio (especially Hyundai and Kia), and its "challenger brand" philosophy. Understand their market position and how UX can contribute to their clients' success.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.