Figma Designer

📍 Job Overview

Job Title: Figma Designer (Website & LMS UX/UI Designer)

Company: Performacentric

Location: Dallas, Texas, United States

Job Type: Full-Time

Category: UX/UI Design, Product Design, Operations Technology

Date Posted: 2026-06-10T13:13:41.229

Experience Level: Mid-Level (2-5 years)

Remote Status: Fully Remote

🚀 Role Summary

• This role is pivotal in shaping the digital user experience for an AI software company, focusing on its corporate website and a multi-tenant Learning Management System (LMS).

• The Figma Designer will be responsible for the end-to-end UX/UI design process, from conceptualization through to production-ready assets, driving user engagement and conversion optimization.

• A key aspect involves building and maintaining a robust, scalable Figma design system to ensure consistency and efficiency across all digital products and platforms.

• Collaboration with product, marketing, and development teams is essential to translate business requirements into intuitive, elegant, and high-performing digital interfaces.

📝 Enhancement Note: While the title is "Figma Designer," the responsibilities clearly delineate a Product Designer role with a strong emphasis on UX/UI, particularly within SaaS and LMS contexts. The "Operations Technology" category is included to highlight the strategic importance of this role in enabling business operations through digital platforms.

📈 Primary Responsibilities

• Website Design & Optimization:

  • Create high-fidelity mockups for the corporate website, including landing pages, product pages, resource centers, blog layouts, and conversion funnels.
  • Enhance user experience and drive website conversion rates through strategic design interventions.
  • Develop responsive designs for desktop, tablet, and mobile interfaces to ensure a seamless user journey.
  • Establish and enforce consistent visual design standards across all website content.

• LMS Product Design:

  • Architect intuitive user experiences for a multi-tenant SaaS Learning Management System.
  • Design key interfaces such as student dashboards, course catalogs, course players, quizzes, certificates, reporting dashboards, administrative portals, instructor portals, and content management interfaces.
  • Develop comprehensive user workflows for onboarding, user management, and personalized learning journeys.

• Design Systems & Prototyping:

  • Build, maintain, and scale a comprehensive Figma design system, including reusable components and UI libraries.
  • Define and enforce typography, spacing, color palettes, and accessibility standards within the design system.
  • Produce interactive prototypes to effectively communicate design concepts and user flows to stakeholders.
  • Generate developer-ready specifications and detailed handoff documentation to ensure accurate implementation.

• Cross-Functional Collaboration & Strategy:

  • Partner closely with developers to ensure precise design fidelity and smooth implementation.

  • Collaborate with the marketing team to execute conversion optimization initiatives and A/B testing strategies.

  • Actively participate in product discovery sessions and contribute to defining product requirements.

  • Articulate design rationale and present design solutions effectively to leadership and cross-functional teams.

  • Integrate user feedback and performance data into iterative design improvements.

📝 Enhancement Note: The responsibilities are expanded to detail specific design tasks within website and LMS contexts, emphasizing the strategic impact on conversion and user engagement. The collaboration aspect is highlighted to stress the cross-functional nature of operations technology roles.

🎓 Skills & Qualifications

Education: Bachelor's degree in Design, Human-Computer Interaction, Computer Science, or a related field, or equivalent practical experience.

Experience: Minimum of 3 years of professional experience in UX/UI Design, Product Design, or a similar role, with a proven track record in SaaS application design and responsive web design.

Required Skills:

• Expert-level proficiency in Figma: Including Auto Layout, Components & Variants, and interactive prototyping.

• Strong Portfolio: Demonstrating expertise in website design, SaaS application interfaces, and user flows.

• Responsive Design Principles: Deep understanding of designing for various screen sizes and devices.

• User-Centered Design Methodologies: Experience with user research, usability testing, and incorporating feedback into design iterations.

• Visual Design Excellence: Strong aesthetic sense with meticulous attention to detail in typography, color, and layout.

• Business Requirements Translation: Ability to effectively translate complex business needs into intuitive and user-friendly digital experiences.

• Communication Skills: Excellent written and verbal communication for effective stakeholder collaboration and design rationale articulation.

• Design Systems: Experience in building, managing, and scaling design systems.

Preferred Skills:

• Learning Management System (LMS) Design: Prior experience designing user interfaces and workflows for educational or training platforms.

• Multi-tenant SaaS Platform Design: Familiarity with the unique challenges and best practices of designing for shared, adaptable software environments.

• Front-end Development Concepts: Basic understanding of HTML, CSS, and modern front-end frameworks (e.g., Tailwind CSS concepts) to facilitate better developer handoffs and collaboration.

• Dashboard & Data Visualization Design: Experience designing effective dashboards, reporting interfaces, and data visualizations.

• Accessibility Standards: Knowledge of WCAG guidelines and experience implementing accessible design solutions.

• Conversion Rate Optimization (CRO): Understanding of CRO principles and experience designing for improved conversion metrics.

• AI Application Design: Experience designing interfaces for AI-powered tools or applications.

• Design Handoff Tools: Familiarity with tools and workflows for seamless design handoff to development teams.

• FigJam: Proficiency with collaborative ideation tools.

• Adobe Creative Suite: Experience with complementary design tools.

• User Testing & Analytics Platforms: Familiarity with tools for user testing and analyzing user behavior (e.g., heatmaps).

📝 Enhancement Note: The qualifications are structured to clearly differentiate between essential and preferred skills, with specific emphasis on Figma capabilities and portfolio requirements crucial for a design role. The preferred skills highlight areas that would give a candidate a significant advantage, particularly those related to the company's AI and LMS focus.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Demonstrate UX/UI Process: Showcase a clear understanding of the design process, from research and ideation through to prototyping and final design, for at least 2-3 distinct projects.

• High-Fidelity Mockups: Include polished, high-fidelity mockups for web applications, SaaS platforms, or complex websites.

• Interactive Prototypes: Provide links or embedded prototypes that illustrate key user flows and interactions.

• Design System Examples: Present examples of design systems, component libraries, or style guides developed, highlighting their scalability and consistency.

• Responsive Design Showcase: Include examples demonstrating how designs adapt effectively across different device breakpoints (desktop, tablet, mobile).

• Conversion-Focused Designs: If applicable, showcase designs for landing pages, funnels, or features specifically aimed at improving conversion rates.

• LMS/SaaS Experience: Prioritize projects that demonstrate experience with SaaS platforms or Learning Management Systems.

Process Documentation:

• User Flow Diagrams: Illustrate user journeys and task completion sequences for key functionalities.

• Wireframes: Present low-fidelity wireframes to demonstrate information architecture and layout planning.

• Developer Handoff Assets: Include examples of how design specifications, assets, and style guides are prepared for development teams.

• Accessibility Considerations: Detail how accessibility best practices were incorporated into the design process and final output.

📝 Enhancement Note: This section provides explicit guidance on what a strong portfolio should contain for this specific role, focusing on process, deliverables, and relevant project types (SaaS, LMS, Web). This is critical for operations technology roles where demonstrating practical application of design principles is key.

💵 Compensation & Benefits

Salary Range: $75,000 - $110,000 annually.

Explanation of Salary Estimate: This range is based on industry benchmarks for Mid-Level UX/UI Designers with 3-5 years of experience in a fully remote role within the United States, considering the specified technical skills (expert Figma proficiency, design systems) and the company's focus on AI and SaaS products. The exact compensation will be determined by the candidate's specific experience, qualifications, and the overall scope of responsibilities.

Benefits:

• Flexible Remote Work Environment: The ability to work from anywhere within the United States.

• Comprehensive Health Insurance: Medical, dental, and vision coverage.

• Paid Time Off (PTO): Generous vacation, sick leave, and company holidays.

• 401(k) Retirement Plan: With potential company matching contributions.

• Professional Development: Opportunities for training, conferences, and skill enhancement.

• Equity/Stock Options: Potential for ownership in a growing AI company.

Working Hours: 40 hours per week, with flexibility to accommodate different time zones and work-life balance needs. Core collaboration hours may be required to align with team meetings and cross-functional discussions, likely focusing on overlap with Central Time Zone business hours.

📝 Enhancement Note: A specific salary range is estimated based on the role's experience level, location (US-wide remote), and the nature of the tech company. Benefits are detailed to reflect typical offerings for full-time remote positions in the tech sector. Working hours emphasize flexibility while acknowledging the need for collaboration.

🎯 Team & Company Context

🏢 Company Culture

Industry: AI Software / Business Automation. Performacentric operates in the rapidly evolving AI and business automation sector, aiming to enhance profitability and efficiency for small and mid-market organizations. This context means a focus on innovation, data-driven solutions, and direct impact on business outcomes.

Company Size: Small to Mid-Market (specific employee count not provided, but implied by focus on "small and mid-market organizations"). This size often translates to a dynamic, agile environment where individuals can have a significant impact and wear multiple hats, fostering a strong sense of ownership.

Founded: The company's founding date is not specified, but its focus on AI suggests a relatively modern or forward-thinking establishment.

Team Structure:

• Cross-functional Teams: The designer will likely work within agile, cross-functional teams comprising product managers, developers, marketing specialists, and leadership.

• Direct Reporting: The role will report to Product leadership or a Design Lead, with close interaction with company founders and executives.

• Collaborative Environment: Emphasis on open communication, feedback, and shared ownership of product success.

Methodology:

• Agile Development: Expect iterative development cycles, with a focus on rapid prototyping, user feedback, and continuous improvement.

• Data-Driven Decision Making: Designs will be informed by user analytics, A/B testing results, and performance metrics, especially concerning conversion rates and user engagement.

• User-Centric Design: Commitment to understanding user needs and pain points through research and feedback to inform design solutions.

Company Website: https://performacentric.com

📝 Enhancement Note: This section extrapolates the company's culture and operational context based on its industry, target market, and the nature of an AI software company. The "Methodology" sub-section highlights how design intersects with operations and product development.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level Product Designer, focusing specifically on UX/UI for digital platforms. It offers a significant opportunity for an individual to own and shape critical user experiences from the ground up.

Reporting Structure: The designer will report to a Product Lead or Head of Product, working closely with Marketing and Engineering counterparts. This structure emphasizes collaboration and direct influence on product strategy.

Operations Impact: The designer's work will directly influence key operational metrics such as website conversion rates, customer adoption and engagement with the LMS and AI applications, and overall user satisfaction. Their designs are crucial for enabling business growth and operational efficiency for Performacentric's clients.

Growth Opportunities:

• Specialization: Deepen expertise in SaaS UX/UI, LMS design, or AI interaction design.

• Leadership: Potential to grow into a Senior Designer or Design Lead role, mentoring junior designers and shaping design strategy.

• Product Strategy: Influence product roadmap and feature development through user insights and design expertise.

• Skill Expansion: Opportunities to learn about AI technologies, business automation principles, and advanced UX research techniques.

• Cross-functional Mobility: Gain exposure to product management, marketing strategy, and engineering processes.

📝 Enhancement Note: This analysis frames the role within a broader career context, highlighting its impact on operations and outlining potential growth paths relevant to design and product development within a tech company.

🌐 Work Environment

Office Type: Fully Remote. Performacentric offers a fully remote work environment, providing flexibility and autonomy to its employees.

Office Location(s): While the role is remote, the company is based in Dallas, Texas, implying a primary timezone alignment (Central Time Zone). Candidates may be located anywhere in the United States.

Workspace Context:

• Digital Collaboration: The primary workspace will be digital, utilizing tools like Figma, FigJam, Slack, and video conferencing for communication and collaboration.

• Tools & Technology: Access to industry-standard design software and collaboration platforms is expected.

• Team Interaction: Regular virtual team meetings, design critiques, and cross-functional syncs will facilitate interaction and knowledge sharing.

Work Schedule: Standard full-time hours (40 hours per week) with flexibility. Core collaboration hours will likely align with Central Time Zone business hours to facilitate synchronous communication and teamwork.

📝 Enhancement Note: This section clarifies the remote work setup, emphasizing the digital nature of the workspace and the tools that will be central to daily operations and collaboration.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A brief call with HR or a recruiter to assess basic qualifications, cultural fit, and compensation expectations.

• Portfolio Review & Design Challenge: A deep dive into your portfolio, focusing on your process, Figma skills, and problem-solving abilities. This may include a take-home design challenge or a live design exercise related to the company's products.

• Team/Stakeholder Interviews: Meetings with key team members, including product managers, developers, and potentially leadership, to evaluate collaboration skills, technical expertise, and strategic thinking.

• Final Interview: A concluding conversation, often with a founder or senior leader, to discuss overall fit, vision, and long-term potential.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest, most relevant projects. Prioritize those showcasing SaaS, LMS, or complex web application design, and highlight your Figma expertise.

• Showcase Process: For each project, clearly articulate the problem, your role, the design process (research, ideation, wireframing, prototyping, testing), key decisions, and the outcome/impact.

• Highlight Figma Skills: Explicitly mention and demonstrate your use of Figma features like Auto Layout, Components, Variants, and interactive prototyping.

• Quantify Impact: Whenever possible, use data and metrics to demonstrate the success of your designs (e.g., improved conversion rates, user satisfaction scores, task completion times).

• Tell a Story: Structure your portfolio presentation as a narrative, guiding the reviewer through your thought process and problem-solving approach.

• Accessibility & Responsiveness: Ensure examples of responsive design and accessibility considerations are clearly presented.

Challenge Preparation:

• Understand the Product: Thoroughly research Performacentric's website, AI offerings, and the concept of their LMS.

• Embrace the UX Process: Approach any design challenge by first defining the problem, then outlining your research and ideation steps, before diving into Figma.

• Focus on Core Responsibilities: Align your challenge solution with the key responsibilities outlined in the job description (website conversion, LMS UX, design systems).

• Prepare to Justify Decisions: Be ready to explain why you made specific design choices, referencing user needs, best practices, and business goals.

• Time Management: Practice working within time constraints if a live challenge is anticipated.

📝 Enhancement Note: This section provides actionable advice tailored to the specific role and company, focusing on how to present a portfolio effectively and prepare for design challenges, which are critical components of the application process for design roles.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Expert-level proficiency required for all aspects of UI/UX design, wireframing, prototyping, and design system creation.

• Figma Auto Layout: Essential for creating responsive and scalable UI elements and layouts.

• Figma Components & Variants: Crucial for building and managing reusable design elements within a design system.

• Interactive Prototyping (Figma): Used for creating dynamic prototypes to simulate user flows and interactions.

Analytics & Reporting:

• Analytics Platforms (e.g., Google Analytics, Mixpanel, Amplitude): Familiarity with how to interpret user data to inform design decisions and measure impact.

• Heatmap & User Behavior Tools (e.g., Hotjar, Crazy Egg): Understanding how users interact with interfaces to identify areas for improvement.

CRM & Automation:

• Basic understanding of CRM principles: While not a direct CRM role, understanding how website and LMS interactions feed into CRM data can be beneficial.

• Familiarity with SaaS workflows: Understanding typical user journeys and automation within SaaS products.

Other Preferred Tools:

• FigJam: For collaborative brainstorming, ideation, and user flow mapping.

• Adobe Creative Suite: For potential graphic design needs beyond Figma.

• HTML/CSS: Basic understanding to inform design feasibility and developer collaboration.

• Tailwind CSS concepts: Understanding of utility-first CSS frameworks for efficient web design.

• User Testing Tools: Experience with platforms for conducting usability studies.

📝 Enhancement Note: This section details the specific tools and technologies crucial for the role, with a strong emphasis on Figma and related features, as well as complementary tools for analytics, collaboration, and front-end understanding. This is vital for operations technology roles.

👥 Team Culture & Values

Operations Values:

• Innovation: A drive to explore and implement cutting-edge AI solutions and design approaches.

• Efficiency: A focus on streamlining processes, optimizing workflows, and maximizing productivity through design and technology.

• User-Centricity: A deep commitment to understanding and serving user needs through intuitive and effective design.

• Data-Driven: Utilizing data and analytics to inform design decisions and measure the impact of solutions.

• Collaboration: Fostering a team environment where open communication, feedback, and shared ownership are paramount.

Collaboration Style:

• Agile & Iterative: Embraces rapid prototyping, continuous feedback loops, and iterative improvements based on user input and performance data.

• Cross-Functional Integration: Works closely with product, marketing, and engineering teams, ensuring design is aligned with business objectives and technical feasibility.

• Transparent Communication: Encourages open dialogue, constructive criticism, and knowledge sharing through regular meetings and digital collaboration tools.

📝 Enhancement Note: This section outlines the likely cultural values and collaboration styles, connecting them to the operations-focused nature of the company and the design role.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Multiple Products: Simultaneously designing for a corporate website and a complex SaaS LMS requires effective prioritization and context-switching.

• AI Integration Complexity: Designing intuitive interfaces for AI-powered features can be challenging due to the abstract nature of AI.

• Scalability of Design Systems: Ensuring the design system remains robust, scalable, and maintainable as the company and its products grow.

• Cross-Functional Alignment: Effectively communicating and integrating design vision with diverse stakeholder needs and technical constraints.

Learning & Development Opportunities:

• AI Design Trends: Opportunity to explore and apply emerging best practices in designing for AI-powered applications.

• SaaS and LMS Best Practices: Deepen expertise in designing for complex, multi-tenant software platforms.

• Conversion Rate Optimization (CRO): Develop advanced skills in data analysis and A/B testing for marketing and product design.

• Leadership Development: Potential to grow into senior design roles, leading projects and mentoring other designers.

• Industry Conferences & Certifications: Support for attending relevant design and technology conferences or pursuing certifications.

📝 Enhancement Note: This section identifies potential challenges specific to the role and company, framing them as opportunities for growth and skill development within the operations technology domain.

💡 Interview Preparation

Strategy Questions:

• "Describe a complex SaaS product you've designed. What were the key UX challenges, and how did you address them?" (Focus on process, problem-solving, and outcomes.)

• "How do you approach building and maintaining a design system? Walk us through an example of a system you've created." (Highlight Figma skills, scalability, and collaboration.)

• "Imagine you need to design a new feature for our LMS that improves student engagement. What steps would you take, and what data would you look for?" (Demonstrate user-centricity, research methodology, and strategic thinking.)

• "How do you balance conversion rate optimization goals with a positive user experience on a corporate website?" (Showcase understanding of marketing-operations alignment and user journey design.) Company & Culture Questions:

• "What interests you about Performacentric's AI products and our mission?" (Research the company's offerings and value proposition.)

• "How do you handle constructive criticism or conflicting feedback on your designs from stakeholders?" (Illustrate collaboration and adaptability.)

• "Describe a time you had to advocate for a user-centered design decision that was met with resistance." (Showcase communication, persuasion, and advocacy skills.) Portfolio Presentation Strategy:

• Start with Impact: Begin by highlighting the most impressive projects that align directly with the job requirements (SaaS, LMS, Website CRO).

• Detail Your Process: For each project, clearly articulate the problem, your methodology, key decisions, and the resulting impact using quantifiable metrics where possible.

• Showcase Figma Mastery: Demonstrate your proficiency with Figma features like Auto Layout, Components, and Variants. Explain how these tools enabled efficient and consistent design.

• Interactive Walkthrough: Be prepared to navigate through your prototypes and mockups, explaining the user flows and interaction design.

• Tailor to Performacentric: Connect your past experiences and design philosophy to Performacentric's specific needs and products.

📝 Enhancement Note: This section provides targeted interview preparation advice, including example questions and strategies for presenting the portfolio, specifically geared towards a UX/UI Design role within a tech company focused on AI and SaaS.

📌 Application Steps

To apply for this Figma Designer position:

• Submit Your Application: Apply through the designated careers page link.

• Curate Your Portfolio: Select 3-5 of your strongest, most relevant projects showcasing SaaS, LMS, or advanced website design. Ensure prototypes are functional and design systems are clearly presented.

• Tailor Your Resume: Highlight your 3+ years of UX/UI experience, expert Figma proficiency, and achievements in design systems, responsive design, and conversion optimization. Use keywords from the job description.

• Craft a Compelling Cover Letter: Briefly explain your interest in Performacentric, your relevant experience with SaaS/LMS design, and how your skills align with the company's mission and the role's objectives.

• Prepare for Design Challenges: Familiarize yourself with Performacentric's website and AI offerings. Practice articulating your design process and justifying your decisions clearly and concisely.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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