Digital Product Designer F/H

📍 Job Overview

Job Title: Digital Product Designer F/H

Company: Groupe Roullier

Location: Saint-Malo, Brittany, France

Job Type: Full-time

Category: Digital Product Design / UX/UI Design

Date Posted: May 05, 2026

Experience Level: Mid-Level (2-5 years)

Remote Status: Hybrid

🚀 Role Summary

• Spearhead the design and optimization of digital experiences across five core business sectors, enhancing user interaction and driving performance.

• Develop intuitive and effective user interfaces (UI) and user experiences (UX) to improve tool adoption and decision-making for internal teams and external clients.

• Manage and evolve Design Systems to ensure visual and ergonomic consistency, adhering to accessibility standards for all digital products.

• Foster a strong product and UX culture by sensitizing teams, disseminating best practices, and staying abreast of emerging UX/UI trends.

📝 Enhancement Note: This role is classified as a mid-level position, requiring 2-5 years of experience, and operates on a hybrid work model with an expectation of 3 days in the office. The primary language for the role is French, with a requirement for good English proficiency.

📈 Primary Responsibilities

• UX/UI Conception: Conduct user needs assessments, design user journeys, create wireframes and prototypes, and develop high-fidelity interfaces in close collaboration with development teams.

• User Journey Optimization: Analyze existing user journeys, identify areas for improvement in user experience to boost performance and lead generation, and conduct A/B testing for continuous enhancement.

• Design System Management: Design, implement, and maintain comprehensive Design Systems, ensuring visual and ergonomic coherence across all digital platforms and adherence to accessibility standards.

• Product Culture & UX Advocacy: Champion user-centered design principles, conduct training sessions, disseminate best practices for UX/UI design, and maintain a keen awareness of industry trends and innovations.

• Cross-Functional Collaboration: Work closely with digital sales, marketing, and other cross-functional teams to translate business objectives into effective digital product solutions.

📝 Enhancement Note: The core responsibilities emphasize a blend of creative design execution and strategic optimization, focusing on tangible improvements in user experience and business performance metrics like lead generation. The role requires a proactive approach to fostering design best practices within the organization.

🎓 Skills & Qualifications

Education:

Experience:

• Minimum of 2-5 years of hands-on experience in digital product design, with a proven track record of conceptualizing and implementing user-centered solutions.

Required Skills:

• UX/UI Design: Expertise in user research, persona development, user journey mapping, wireframing, prototyping, and high-fidelity interface design.

• Design Systems: Proficiency in creating, managing, and evolving Design Systems to ensure brand consistency and scalability.

• Design Tools: Mastery of industry-standard design software such as Figma and the Adobe Suite.

• UX Analysis Tools: Familiarity with tools like Hotjar and Clarity for user behavior analysis and optimization.

• Agile Methodologies: Experience working within Agile frameworks to deliver iterative design solutions.

• English Proficiency: Good command of English (written and spoken) for international collaboration.

Preferred Skills:

• Data Analysis & Visualization: Experience with tools like Looker Studio for performance tracking and reporting.

• CMS Experience: Familiarity with Content Management Systems, particularly WordPress.

• Accessibility Standards: Knowledge of WCAG or other accessibility guidelines for inclusive design.

• Lead Generation Optimization: Understanding of digital marketing principles and strategies to enhance lead capture.

📝 Enhancement Note: The requirement for a Bac+5 degree and 2-5 years of experience positions this as a mid-level Product Designer role, demanding a solid foundation in UX/UI principles and practical application. The emphasis on international collaboration and English proficiency suggests a global scope for the digital products.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• User-Centered Design Projects: Showcase projects demonstrating a clear understanding of user needs, problem identification, and the design process applied to solve these problems.

• UX/UI Case Studies: Present detailed case studies that highlight your role in wireframing, prototyping, UI design, and user testing, with a focus on the outcomes achieved.

• Design System Examples: Include examples of Design Systems you have contributed to or developed, illustrating component libraries, style guides, and their application.

• Performance Optimization Examples: Demonstrate instances where your design interventions led to measurable improvements in user engagement, conversion rates, or lead generation.

Process Documentation:

• User Research & Analysis: Document methodologies used for user research, data collection (e.g., surveys, interviews, analytics), and synthesis of findings into actionable insights.

• Design Workflow: Outline your typical design workflow, from initial concept and wireframing through to high-fidelity design, prototyping, and handoff to development.

• Collaboration & Iteration: Provide examples of how you collaborate with cross-functional teams (developers, product managers, marketers) and incorporate feedback for iterative design improvements.

📝 Enhancement Note: A strong portfolio is crucial for this role, as it will be used to evaluate the candidate's ability to translate user needs into effective digital solutions and demonstrate a clear impact on business objectives. The emphasis on Design Systems and performance optimization indicates a need for structured and results-oriented design work.

💵 Compensation & Benefits

Salary Range:

Benefits:

• Teleworking: Up to 2 days of remote work per week, offering flexibility.

• Commuting Support: 75% reimbursement for public transport subscriptions.

• Employee Well-being: Access to an intercompany committee and a dedicated building for sports and cultural activities.

• Financial Incentives: Participation and incentive agreements (profit-sharing).

• Meal Allowance: Support for meal expenses.

• Company Culture: Dynamic internal life with regular events like after-work gatherings and team-building activities.

Working Hours:

• Standard full-time working hours, approximately 40 hours per week, with flexibility offered through the hybrid work arrangement.

📝 Enhancement Note: The salary estimation is based on publicly available data for similar roles in France and accounts for the specified experience level and location. The comprehensive benefits package highlights Groupe Roullier's commitment to employee well-being and work-life balance.

🎯 Team & Company Context

🏢 Company Culture

Industry: Industrial Group (Nutrition for soil, plants, animals; Agro-food; Plastics; Magnesium; etc.)

Company Size: Over 10,300 employees globally.

Founded: Groupe Roullier was founded with a strong entrepreneurial spirit, emphasizing innovation and continuous improvement. The holding company, C.F.P.R., plays a crucial advisory role to subsidiaries worldwide.

Team Structure:

• The Digital Product Designer will be part of the Digital Sales & Marketing pole within the Group's Digital IT department.

• This team likely comprises specialists in digital marketing, sales operations, web development, and potentially other digital product managers or designers.

Methodology:

• Agile Work Methods: The team operates using Agile methodologies, promoting flexibility, collaboration, and continuous improvement in their processes.

• Data-Driven Optimization: A strong emphasis is placed on analyzing user behavior and performance metrics to drive design decisions and optimize digital products for effectiveness.

• Innovation & Exploration: The company culture encourages exploring new possibilities, continuous improvement, and a proactive approach to tackling challenges.

Company Website: https://www.roullier.com/

📝 Enhancement Note: Groupe Roullier is a large, international, and diversified industrial group with a strong emphasis on innovation and autonomy for its business units. The Digital IT department, and specifically the Digital Sales & Marketing pole, plays a vital advisory and development role, supporting the group's global operations. The culture values making things better, doing things differently, and exploring potential.

📈 Career & Growth Analysis

Operations Career Level: This role represents a mid-level position within the Digital Product Design function. It requires a solid foundation in UX/UI principles and the ability to independently manage design projects, contributing significantly to the performance and user experience of digital products across the group's diverse business sectors.

Reporting Structure: The Digital Product Designer will report to a manager within the Digital Sales & Marketing pole, likely a Head of Digital or a Lead Digital Product Manager. This structure facilitates close collaboration with marketing and sales strategies.

Operations Impact: The role directly impacts the group's performance by enhancing digital touchpoints for both internal users and external customers. Effective digital product design can lead to increased user adoption, improved efficiency in sales and marketing processes, better lead generation, and a stronger overall brand presence.

Growth Opportunities:

• Specialization: Opportunity to deepen expertise in specific areas of UX/UI design, such as user research, interaction design, or accessibility.

• Leadership Development: Potential to grow into a Senior Digital Product Designer or a Design Lead role, mentoring junior designers and shaping design strategy.

• Cross-Functional Exposure: Gain broad exposure to different business units within Groupe Roullier, understanding diverse user needs and market challenges, which can lead to opportunities in product management or digital strategy.

• Learning & Development: Access to training, workshops, and industry conferences to stay updated on the latest UX/UI trends and tools.

📝 Enhancement Note: This role offers a clear path for career progression within a large, international group. The impact is significant, touching on multiple business units and directly contributing to performance metrics. Growth can be achieved through specialization, leadership, or broader strategic involvement.

🌐 Work Environment

Office Type: The role is based in a modern office environment within Groupe Roullier's facilities in Saint-Malo. The company promotes a dynamic internal life with events like after-work gatherings and team-building, suggesting a collaborative and engaging workplace.

Office Location(s): The primary office is located at 17 Avenue Franklin Roosevelt, Saint-Malo (35400), France. This location is accessible within the Brittany region.

Workspace Context:

• Hybrid Work: The hybrid model allows for a balance between in-office collaboration and remote flexibility, typically involving 3 days at the office.

• Collaborative Spaces: The office likely features collaborative workspaces designed to facilitate teamwork, brainstorming sessions, and interaction with colleagues from various departments.

• Technology Access: Employees will have access to the necessary design tools, software, and IT infrastructure to perform their roles effectively.

Work Schedule: A standard full-time work schedule (approximately 40 hours per week) is expected, with the hybrid arrangement providing flexibility in how these hours are managed between home and office.

📝 Enhancement Note: The work environment at Groupe Roullier is described as dynamic and collaborative, with a focus on employee engagement and well-being. The hybrid model is a key aspect, balancing in-office presence for collaboration with the flexibility of remote work.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your CV and portfolio to assess qualifications and alignment with the role's requirements.

• Technical Interview: An interview focusing on your UX/UI design skills, design process, and proficiency with relevant tools (Figma, Adobe Suite, etc.). Be prepared to discuss your approach to user research, wireframing, prototyping, and UI design.

• Portfolio Presentation: A dedicated session where you will present 1-2 key projects from your portfolio, explaining your role, design decisions, challenges faced, and the impact of your work. Focus on illustrating your process and problem-solving abilities.

• Team & Cultural Fit Interview: An opportunity to meet with potential team members and discuss your collaboration style, how you handle feedback, and your understanding of Agile methodologies and the company's values.

• Final Interview: Likely with a senior leader to discuss overall fit, career aspirations, and finalize the offer.

Portfolio Review Tips:

• Curate Strategically: Select projects that best showcase your skills in UX/UI design, Design Systems, and performance optimization. Prioritize quality over quantity.

• Tell a Story: For each project, clearly articulate the problem, your process, your specific contributions, the challenges encountered, and the measurable outcomes or impact. Use visuals effectively.

• Highlight Process: Emphasize your design thinking, user research methods, wireframing approach, prototyping techniques, and how you iterated based on feedback or data.

• Showcase Tools: Explicitly mention the tools used (Figma, Adobe Suite, Hotjar, etc.) and how they facilitated your design process.

• Quantify Results: Where possible, use data and metrics to demonstrate the success of your designs (e.g., improved conversion rates, reduced task completion time, increased user satisfaction).

Challenge Preparation:

• Design Exercise: Be prepared for a potential design exercise or case study, either as a take-home assignment or an in-interview task. This might involve analyzing a user problem, sketching solutions, or creating a basic prototype.

• Problem-Solving Scenarios: Practice articulating how you would approach common UX/UI challenges, such as improving a specific user flow or designing for complex datasets.

• Agile & Collaboration: Be ready to discuss how you integrate into Agile teams and collaborate effectively with developers, product managers, and stakeholders.

📝 Enhancement Note: The interview process is likely to be thorough, with a strong emphasis on evaluating design skills through portfolio review and potential practical exercises. Candidates should prepare to articulate their design process, showcase quantifiable results, and demonstrate their ability to collaborate within an Agile and international environment.

🛠 Tools & Technology Stack

Primary Tools:

• Design & Prototyping: Figma (primary), Adobe Suite (Illustrator, Photoshop, XD).

• UX Analysis & Optimization: Hotjar, Microsoft Clarity (for heatmaps, session recordings, user behavior analysis).

• Performance Monitoring: Looker Studio (formerly Google Data Studio) for dashboard creation and performance reporting.

CRM & Automation:

Web Development Context:

• CMS: WordPress (experience with designing for or collaborating on WordPress sites).

• Web Technologies: Basic understanding of HTML, CSS, and JavaScript is advantageous for effective collaboration with developers and for creating feasible designs.

📝 Enhancement Note: The specified tools are central to the role. Proficiency in Figma is paramount, as it's the primary design tool. Experience with user analytics (Hotjar, Clarity) and dashboarding (Looker Studio) indicates a data-driven approach to design optimization. Familiarity with WordPress is also noted.

👥 Team Culture & Values

Operations Values:

• Innovation & Continuous Improvement: A core value of Groupe Roullier, encouraging exploration of new ideas and constant refinement of processes and products.

• User-Centricity: A strong focus on understanding and meeting user needs to deliver valuable and effective digital experiences.

• Performance & Efficiency: Driving tangible business results through well-designed digital solutions that optimize user journeys and support sales/marketing objectives.

• Collaboration & Teamwork: Valuing collective effort and knowledge sharing to achieve common goals, especially within a diverse and international group.

• Rigor & Quality: Maintaining high standards in design execution, ensuring consistency, accessibility, and a polished user experience.

Collaboration Style:

• Cross-Functional Integration: The role requires close collaboration with digital sales, marketing, IT, and potentially product management teams, fostering an integrated approach to digital product development.

• Agile & Iterative: Working within Agile frameworks means a collaborative and iterative approach, with regular feedback loops and open communication.

• Knowledge Sharing: The team culture likely encourages sharing best practices, design learnings, and insights to elevate the overall design maturity of the organization.

📝 Enhancement Note: The culture emphasizes a proactive, innovative, and collaborative spirit, aligned with Groupe Roullier's broader corporate values. For a designer, this translates to an environment where user needs and business performance are prioritized, and teamwork is essential for success.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Multiple Business Needs: Designing for five diverse business sectors requires understanding distinct user groups, market dynamics, and business objectives, demanding adaptability and strategic thinking.

• Maintaining Design Consistency: Ensuring a cohesive user experience across a broad digital ecosystem while respecting the unique branding and functional requirements of different business units can be challenging.

• Driving Adoption of Best Practices: Educating and influencing teams across an international group to adopt new design methodologies and adhere to Design System standards requires strong communication and change management skills.

• Technical Constraints & Integration: Working within an established IT environment with specific CMS (WordPress) and potential legacy systems requires creative problem-solving to deliver optimal user experiences within technical limitations.

Learning & Development Opportunities:

• Advanced UX/UI Techniques: Opportunities to deepen expertise in areas like user research methodologies, interaction design patterns, or advanced prototyping.

• Design Leadership: Potential to take on more responsibility, mentor junior designers, and contribute to strategic design initiatives.

• Industry Trends & Technologies: Staying current with emerging design tools, methodologies, and accessibility standards through internal training, external workshops, and conferences.

• Cross-Business Unit Exposure: Gaining a comprehensive understanding of Groupe Roullier's diverse operations, which can open doors to broader product strategy or management roles.

📝 Enhancement Note: The primary challenges revolve around managing complexity across diverse business units and ensuring consistent, high-quality design implementation. Growth opportunities are robust, offering paths for specialization, leadership, and broad strategic exposure within the group.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for gathering user requirements for a new digital product or feature." (Be ready to discuss user research, persona development, and stakeholder interviews.)

• "How do you approach optimizing an existing user journey to improve conversion rates or lead generation?" (Highlight your use of analytics, A/B testing, and iterative design.)

• "Walk me through your experience in creating or managing a Design System. What are the key components, and how do you ensure adoption?" (Focus on consistency, scalability, and collaboration.)

Company & Culture Questions:

• "What interests you about Groupe Roullier and this specific role?" (Showcase your research on the company's diverse sectors and your passion for product design.)

• "How do you contribute to a positive and collaborative team environment, especially in an international setting?" (Discuss your communication style, feedback approach, and teamwork ethic.)

Portfolio Presentation Strategy:

• Structure Your Narrative: For each selected project, start with the "Why" (the problem/objective), move to the "How" (your process, tools, and decisions), and conclude with the "What" (the outcome, impact, and learnings).

• Focus on Your Role: Clearly articulate your specific contributions, especially if working in a team. Use "I" when describing your actions and "We" when discussing team efforts.

• Visual Storytelling: Use high-quality visuals – wireframes, mockups, prototypes, user flows – to illustrate your points. Annotate key design decisions.

• Quantify Impact: If possible, present metrics that demonstrate the success of your designs (e.g., increased engagement, improved conversion, positive user feedback).

• Be Prepared for Questions: Anticipate questions about your design choices, alternative solutions considered, and how you handled challenges or feedback.

📝 Enhancement Note: Preparation should focus on articulating your design process clearly, showcasing concrete examples of your work's impact, and demonstrating your ability to collaborate within a dynamic, international, and Agile environment. Be ready to discuss specific tools and methodologies.

📌 Application Steps

To apply for this Digital Product Designer position:

• Submit your application through the provided link on the Groupe Roullier careers site.

• Tailor Your Resume: Highlight your experience with UX/UI design, Design Systems, specific tools (Figma, Adobe Suite), and any experience optimizing digital journeys for performance or lead generation. Use keywords from the job description.

• Curate Your Portfolio: Select 2-3 of your strongest projects that best represent your skills in user-centered design, UI design, and your process. Ensure case studies are clear, visually appealing, and demonstrate impact.

• Prepare Your Presentation: Practice presenting your portfolio projects, focusing on storytelling, clear articulation of your process, and quantifiable results. Be ready to discuss your approach to collaboration and problem-solving.

• Research Groupe Roullier: Understand the company's diverse business sectors, its commitment to innovation, and its global presence. This will help you tailor your responses to company-specific questions and demonstrate genuine interest.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.