Digital Graphic Designer - Content Strategy

📍 Job Overview

Job Title: Digital Graphic Designer - Content Strategy

Company: PGBPGNGLOBAL

Location: CINCINNATI, Ohio, United States

Job Type: FULL_TIME

Category: Marketing Operations / Creative Operations

Date Posted: May 1, 2026

Experience Level: 2-5 Years (Mid-Level)

Remote Status: On-site

🚀 Role Summary

• This role focuses on developing and executing a consistent stream of fresh, culturally relevant digital content to fuel organic social channels and paid advertising efforts.

• The position requires a hands-on maker adept at rapid content iteration and thriving in a fast-paced digital environment, directly supporting brand visibility and cultural relevance.

• The Digital Graphic Designer will be responsible for creating platform-specific content across various formats, including static images, simple motion graphics, and short-form video.

• This role involves close collaboration with other creative team members, such as Adapters and Animators, to evolve content and ensure brand consistency across all outputs.

📝 Enhancement Note: While the job title is "Digital Graphic Designer - Content Strategy," the core responsibilities and required skills heavily lean into a "Creative Operations" or "Marketing Operations" function focused on content production and execution rather than high-level strategic planning. The emphasis on speed, volume, and platform-specific content adaptation suggests a tactical, execution-driven role within a larger content strategy framework.

📈 Primary Responsibilities

• Design and produce a high volume of platform-relevant content for organic social media channels and paid advertising campaigns on a weekly and monthly cadence.

• Creatively respond to cultural moments, emerging trends, and immediate brand priorities with speed and agility to maintain brand relevance.

• Develop content across multiple formats, including static graphics, animated elements, and short-form video, ensuring visual appeal and engagement.

• Collaborate closely with Adapters and Animators to refine and evolve content concepts, ensuring a cohesive brand narrative and visual identity.

• Uphold and enforce brand voice, visual standards, and overall quality across all digital content outputs, ensuring brand integrity.

• Conceptualize and write creative briefs for new content initiatives, translating them into compelling visual assets.

• Maintain a strong understanding of social media platform requirements and best practices to optimize content for each channel.

• Manage multiple content projects simultaneously, prioritizing tasks to meet aggressive deadlines in a fast-paced production environment.

📝 Enhancement Note: The responsibilities emphasize high-volume content creation and rapid iteration, aligning with the needs of a dynamic digital marketing environment. The "Adapter" and "Animator" collaboration suggests a tiered creative production workflow, where this role likely focuses on initial concept-to-static/simple motion creation.

🎓 Skills & Qualifications

Education: Bachelor's degree in Graphic Design, Digital Media, or a closely related field.

Experience: Minimum of 3+ years of professional experience as a Digital Graphic Designer, with a proven track record in online e-commerce platforms and social media platform content requirements.

Required Skills:

• Strong foundational understanding of graphic design principles, including layout, typography, color theory, and composition.

• Demonstrated experience in creating engaging content specifically for social media platforms and performance marketing campaigns.

• Comfort and proven ability to work within fast-paced production cycles and deliver high volumes of content consistently.

• Keen cultural awareness, with a strong understanding of current social trends, internet culture, and how to leverage them creatively for brands.

• Proficiency in industry-standard design software, including Adobe Creative Suite (Photoshop, Illustrator, InDesign) and Figma.

• Ability to receive and interpret creative direction effectively, iterating quickly based on feedback from stakeholders and team members.

Preferred Skills:

• Experience with video editing software such as Adobe Premiere Pro and motion graphics software like Adobe After Effects.

• Familiarity with content management systems (CMS) and digital asset management (DAM) platforms.

• Understanding of SEO principles as they apply to digital content and social media.

• Experience working within large, matrixed organizations or CPG companies.

• Basic understanding of A/B testing principles for digital content optimization.

📝 Enhancement Note: The "3+ years" requirement, combined with the on-site nature and emphasis on speed and volume, positions this as a solid mid-level operational role within a creative production pipeline. The portfolio requirement is critical for demonstrating not just design skill but also speed, adaptability, and understanding of digital platforms.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A robust portfolio showcasing mastery in digital graphic design, with a clear emphasis on brand expression and content creation for social and digital advertising platforms.

• Demonstrations of creative excellence, including innovative design solutions and aesthetically pleasing visuals.

• Evidence of strong storytelling capabilities through visual mediums, effectively conveying brand messages and narratives.

• Examples of problem-solving through design, illustrating how you addressed specific creative challenges or campaign objectives.

Process Documentation:

• The portfolio should implicitly or explicitly demonstrate an understanding of workflow processes for content creation, from concept to final delivery, suitable for a high-volume, fast-paced environment.

• Applicants are expected to showcase their ability to adapt designs based on feedback, indicating a flexible and iterative design process.

• Examples of content optimized for different digital platforms (e.g., Instagram Stories, TikTok, Facebook Ads) will highlight an understanding of platform-specific requirements and production workflows.

📝 Enhancement Note: The emphasis on "digital graphic design and brand expression," "storytelling," "problem-solving," and "technical mastery" in the portfolio assessment points to a need for well-documented case studies rather than just a collection of pretty pictures. The "fast cycles and producing high volumes of content" implies a need for efficient workflows.

💵 Compensation & Benefits

Salary Range: $85,000 - $122,200 per year.

Benefits:

• Salary: Competitive base salary within the specified range, reflecting experience and qualifications.

• Bonus: Potential eligibility for a bonus, as indicated by the company's total rewards structure.

• Benefits Package: Comprehensive benefits package, which typically includes health insurance (medical, dental, vision), retirement savings plans (e.g., 401k with company match), paid time off (vacation, sick leave, holidays), and potentially other perks like employee assistance programs or wellness initiatives.

Working Hours: Full-time, standard 40-hour work week.

📝 Enhancement Note: The provided salary range is specific and falls within the mid-level to senior-mid-level bracket for a Digital Graphic Designer in a major metropolitan area like Cincinnati, especially for a large, established company like P&G. The benefits mention "Salary + Bonus + Benefits" as part of total rewards, which is standard for corporate roles.

🎯 Team & Company Context

🏢 Company Culture

Industry: Consumer Packaged Goods (CPG). P&G operates as a global leader in the CPG sector, known for its extensive portfolio of household brands across various categories including beauty, grooming, health care, fabric care, and home care. This industry context means a focus on brand building, consumer insights, and large-scale marketing and production operations.

Company Size: Large Enterprise (P&G is a Fortune 500 company with tens of thousands of employees globally). This size implies established processes, significant resources, multiple layers of management, and opportunities for specialized roles within larger departments.

Founded: 1837. P&G has a long history of innovation and brand development, suggesting a culture that values heritage, reliability, and continuous improvement.

Team Structure:

• The role likely sits within a broader marketing or brand team, potentially part of a dedicated content production hub or a digital marketing department.

• It's probable that this designer will report to a Creative Manager, Content Lead, or Digital Marketing Manager.

Methodology:

• The role's description suggests a data-informed approach to content creation, where performance metrics from social and paid channels influence future content decisions.

• Emphasis on speed, agility, and iterative design aligns with agile marketing methodologies, allowing for quick responses to market shifts and trends.

• Strong adherence to brand guidelines and visual standards indicates a structured approach to brand management and consistency.

Company Website: https://www.pgcareers.com/global/en

📝 Enhancement Note: P&G's reputation suggests a professional, structured, and performance-driven environment. For a creative role, expect a blend of brand stewardship and data-driven optimization. The "Generator" terminology in the description hints at an internal creative production unit designed for high throughput.

📈 Career & Growth Analysis

Operations Career Level: Mid-Level Digital Graphic Designer. This role is positioned as an individual contributor with 3+ years of experience, focused on execution and tactical content creation. It offers a clear step for designers looking to specialize in digital content production for large brands.

Reporting Structure: The designer will likely report to a manager overseeing content creation or digital marketing initiatives, working alongside peers with complementary skills (e.g., Adapters, Animators, Copywriters) within a larger marketing or brand department.

Operations Impact: The work of this designer directly impacts brand visibility, consumer engagement, and potentially conversion rates through compelling social and paid media content. Their ability to quickly generate relevant content contributes to the agility and responsiveness of the brand's digital presence.

Growth Opportunities:

• Specialization: Develop deep expertise in specific digital content formats (e.g., short-form video, interactive social content) or platforms.

• Advancement: Progress to roles such as Senior Digital Graphic Designer, Content Lead, or potentially move into areas of creative strategy or project management within the marketing operations function.

• Skill Development: Opportunities to hone skills in advanced video editing, motion graphics, and potentially explore emerging digital design trends through internal training or external resources.

• Cross-functional Exposure: Gain experience working with diverse teams, offering a broader understanding of the marketing ecosystem.

📝 Enhancement Note: The "Entry Level" segmentation in the raw data seems contradictory to the "3+ years" requirement and the $85k-$122k salary range. Based on the experience and compensation, "Mid-Level" is a more accurate description for career progression and salary expectations. Growth opportunities are likely within specialized creative production or broader marketing operations roles.

🌐 Work Environment

Office Type: On-site at a corporate office ("CINCINNATI GENERAL OFFICES"). This suggests a traditional office setting with dedicated workspaces for employees.

Office Location(s): Cincinnati, Ohio, within the company's main corporate headquarters. This location offers access to corporate resources, amenities, and a hub for various business functions.

Workspace Context:

• The workspace is likely designed to foster collaboration, with opportunities for designers to interact with cross-functional teams.

• Access to P&G's established technological infrastructure, including high-performance workstations and relevant software licenses, can be expected.

• The environment will be professional, with a strong emphasis on brand consistency and performance metrics guiding creative output.

Work Schedule: Full-time, 40 hours per week, with the expectation of being present in the office. While the role requires speed, the office setting implies a structured daily schedule, though flexibility in managing tasks within that structure is likely.

📝 Enhancement Note: The on-site requirement indicates a preference for in-person collaboration, quick feedback loops, and direct team interaction, which is common for roles involving high-volume creative production where rapid iteration is key.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: HR or recruiter review of application and resume, focusing on experience, qualifications, and portfolio presence.

• Portfolio Review: A critical stage where candidates present their portfolio, highlighting relevant digital design projects, content creation examples, and ability to meet brand/platform requirements. Expect questions about creative process, problem-solving, and technical execution.

• Hiring Manager/Team Interview: Discussion with the hiring manager and potential team members (e.g., Creative Manager, Senior Designer) to assess technical skills, cultural fit, understanding of content strategy, and ability to work in a fast-paced environment. Behavioral questions about collaboration, feedback, and time management are likely.

• Skills Assessment (Potential): A design challenge or practical test may be administered to evaluate on-the-spot design skills, speed, and adherence to brand guidelines.

• Final Interview: May involve senior leadership or cross-functional stakeholders to ensure alignment with broader team objectives.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest projects that best showcase your digital design, content creation, social media, and brand expression skills. Prioritize pieces relevant to CPG or fast-paced content environments.

• Highlight Process & Impact: For each project, clearly articulate the brief, your role, the creative process, the tools used, and the outcome or impact (e.g., engagement metrics, campaign success). Use storytelling to explain your design choices.

• Showcase Platform Adaptability: Include examples of how you've adapted content for different social media platforms (e.g., static posts, Stories, short videos) and paid advertising formats.

• Demonstrate Speed & Volume: If possible, include a project that required rapid iteration or a high volume of assets to demonstrate your ability to work efficiently under pressure.

• Visual Clarity & Professionalism: Ensure your portfolio is well-organized, visually appealing, and easy to navigate. Use high-quality mockups and clear descriptions.

Challenge Preparation:

• Brand Immersion: Thoroughly research P&G's brands, their current social media presence, and their established visual identity. Understand their target audiences and recent campaigns.

• Trend Awareness: Be prepared to discuss current digital design trends, social media platform updates, and how you would approach creating content for a specific cultural moment or brand priority.

• Tool Proficiency: Brush up on your skills in Photoshop, Illustrator, Figma, and potentially Premiere/After Effects, as you may be asked to demonstrate proficiency or discuss their application.

• Communication: Practice articulating your design decisions concisely and persuasively, focusing on how your creative solutions meet business objectives and brand standards.

📝 Enhancement Note: The portfolio is explicitly called out as a key assessment tool, emphasizing the need for candidates to present work that demonstrates not just aesthetic skill but also strategic thinking, platform knowledge, and production capability.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Photoshop, Illustrator, InDesign are essential for creating static graphics, editing images, and developing brand assets.

• Figma: Increasingly important for UI/UX design, collaborative workflows, and creating scalable design systems or social media templates.

• Video Editing Software: Adobe Premiere Pro for editing short-form video content.

• Motion Graphics Software: Adobe After Effects for creating animated graphics, simple motion elements, and dynamic visual content.

Analytics & Reporting:

CRM & Automation:

• Not directly relevant to this role's core design function, but understanding how content integrates with marketing automation platforms or CRM systems can be a plus.

📝 Enhancement Note: The explicit mention of Adobe Creative Suite, Figma, Premiere, and After Effects indicates the core technical requirements for this role. Proficiency in these tools is non-negotiable. The inclusion of Figma suggests a move towards more modern collaborative design workflows.

👥 Team Culture & Values

Operations Values:

• Speed & Agility: A strong emphasis on producing content quickly and adapting to changing trends and brand needs. This requires a proactive and responsive mindset.

• Brand Stewardship: A deep respect for and commitment to maintaining brand voice, visual identity, and quality standards across all creative outputs.

• Collaboration & Feedback: An open environment where team members can give and receive constructive feedback to improve creative work and foster collective growth.

• Cultural Relevance: A drive to create content that resonates with current culture, making brands feel authentic and connected to their audience.

• Data-Informed Creativity: Using performance data and insights to guide creative decisions and optimize content for maximum impact.

Collaboration Style:

• Cross-functional Integration: Expect to work closely with brand managers, marketers, strategists, copywriters, and other creative specialists, requiring strong communication and teamwork skills.

• Iterative Workflow: The process relies on regular feedback loops and iterations, meaning designers must be comfortable with revisions and collaborative problem-solving.

• Knowledge Sharing: An environment that likely encourages sharing best practices, new trends, and creative techniques among team members to elevate collective output.

📝 Enhancement Note: The values described align with a modern, dynamic marketing and creative production environment. The emphasis on "cultural moments," "speed," and "collaboration" suggests a team that is both creative and highly responsive to market dynamics.

⚡ Challenges & Growth Opportunities

Challenges:

• High Volume, High Speed: Consistently producing a large quantity of high-quality content under tight deadlines can be demanding. Managing creative burnout and maintaining quality at speed will be key.

• Balancing Brand Consistency with Trend Responsiveness: The challenge of staying true to established brand guidelines while creatively interpreting and responding to rapidly evolving cultural trends and social media formats.

• Feedback Integration: Effectively incorporating feedback from multiple stakeholders, potentially with differing opinions, while maintaining creative integrity and project timelines.

• Platform Saturation: Cutting through the noise on crowded social media platforms with fresh, engaging content that captures audience attention.

Learning & Development Opportunities:

• Advanced Tool Proficiency: Opportunities to deepen expertise in video editing, motion graphics, or explore new creative software and AI-powered design tools.

• Content Strategy Insights: Gaining a better understanding of how content strategy translates into tactical execution and measurable business impact.

• Brand Immersion: Deepening knowledge of CPG marketing, brand management, and consumer psychology through exposure to P&G's extensive brand portfolio.

• Industry Trends: Staying ahead of evolving digital design, social media, and content marketing trends through internal resources, industry events, or training programs.

📝 Enhancement Note: The challenges highlight the demanding nature of high-volume content creation in a fast-paced industry. Growth opportunities are geared towards deepening creative technical skills and gaining strategic marketing context.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to create content quickly in response to a cultural moment or trending topic. How did you ensure it was relevant and on-brand?" (Assesses speed, cultural awareness, brand adherence)

• "How do you approach adapting a single creative concept for multiple social media platforms (e.g., Instagram Feed, Stories, TikTok)?" (Assesses platform knowledge, adaptability, efficiency)

Company & Culture Questions:

• "What brands within P&G's portfolio do you admire, and why? How do you think your design approach could contribute to them?" (Assesses brand interest, strategic thinking)

• "How do you stay current with digital design and social media trends? Can you give an example of a recent trend you've incorporated into your work?" (Assesses proactivity, trend awareness)

Portfolio Presentation Strategy:

• Narrative Arc: Structure your portfolio presentation with a clear beginning, middle, and end for each project. Start with the objective, detail your process and creative choices, and conclude with the results or impact.

• Quantify Impact: Whenever possible, use numbers and data to support the success of your projects (e.g., "increased engagement by X%," "achieved Y impressions," "contributed to Z conversions").

• Showcase Versatility: Highlight projects that demonstrate your range across different formats (static, motion, video) and platforms.

• Emphasize Brand Alignment: Explicitly discuss how your designs align with the brand's identity, voice, and target audience.

• Be Ready for Live Critiques: Mentally prepare for potential impromptu design tasks or discussions about specific design elements within your presented work.

📝 Enhancement Note: Interview questions will likely probe the candidate's ability to balance creativity with tactical execution, speed, brand consistency, and collaborative teamwork within a large corporate structure.

📌 Application Steps

To apply for this Digital Graphic Designer position:

• Submit your application through the PGBPGNGLOBAL careers portal at https://www.pgcareers.com/global/en/job/R000145033/Digital-Brand-Content-Designer.

• Customize Your Resume: Tailor your resume to highlight keywords and responsibilities mentioned in the job description, such as "content strategy," "social media," "paid advertising," "Adobe Creative Suite," "Figma," "video editing," and "fast cycles." Quantify achievements where possible.

• Curate Your Portfolio: Select and organize your strongest digital design work, focusing on projects that demonstrate experience with social media, brand expression, speed, and adaptability. Ensure it's easily accessible online (e.g., personal website, Behance, PDF).

• Prepare Your Narrative: Practice articulating your experience, design process, and problem-solving skills, paying close attention to how you can contribute to P&G's brands through compelling digital content. Be ready to discuss your portfolio in detail.

• Research P&G: Familiarize yourself with P&G's company culture, its diverse brand portfolio, and its approach to digital marketing. Understand their recent campaigns and social media presence.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.