Marketing Designer

📍 Job Overview

Job Title: Marketing Designer

Company: Notch

Location: New York, NY, United States

Job Type: Full-Time

Category: Marketing Operations / Demand Generation

Date Posted: 2026-06-18

Experience Level: Mid-Level (2-5 years)

Remote Status: On-site

🚀 Role Summary

• Spearhead the design and execution of innovative marketing campaigns and collateral, focusing on demand generation and Account-Based Marketing (ABM) initiatives.

• Develop visually compelling assets that enhance brand presence, articulate product value, and drive engagement across B2B SaaS target segments.

• Collaborate closely with marketing, sales, and product teams to ensure brand consistency and effective communication of go-to-market strategies.

• Contribute to the optimization of the marketing funnel by creating persuasive visuals for inbound content, paid channels, and sales enablement materials.

• Translate complex product features and customer success stories into engaging visual narratives that resonate with executive leadership in mid-market and enterprise accounts.

📝 Enhancement Note: While the initial job title is "Marketing Designer," the provided description and AI-generated keywords strongly indicate a role focused on Demand Generation and ABM Marketing. The design responsibilities are in service of these broader marketing objectives. This enhancement assumes the primary focus is on driving pipeline and revenue through strategic marketing design, rather than purely aesthetic or brand design.

📈 Primary Responsibilities

• Design and produce high-impact visual assets for multi-channel demand generation campaigns, including digital ads, social media graphics, email templates, and landing pages.

• Develop creative concepts and visual strategies for Account-Based Marketing (ABM) plays, ensuring personalized and impactful collateral for target accounts.

• Create engaging visuals for inbound marketing efforts, such as infographics, e-books, webinar slides, and website content, to support thought leadership and SEO initiatives.

• Design sales enablement materials, including presentations, one-pagers, and case study layouts, to effectively communicate product value propositions and competitive advantages.

• Maintain and evolve brand guidelines, ensuring all visual outputs are consistent with Notch's brand identity and messaging across all platforms.

• Collaborate with content creators to translate written materials into visually appealing and easily digestible formats.

• Experiment with new design trends and technologies to enhance campaign effectiveness and user engagement.

• Support the optimization of the Notch website for conversion by designing user-friendly interfaces and compelling calls-to-action.

• Work with external agencies and freelancers on design projects, providing clear briefs and feedback to ensure quality and alignment with campaign goals.

• Analyze the performance of visual assets in campaigns and iterate on designs based on data-driven insights to improve engagement and conversion rates.

📝 Enhancement Note: The core responsibilities are inferred from the description's emphasis on demand generation, ABM, and sales enablement, where visual design plays a critical supportive role. The role requires not just creative execution but also strategic thinking about how design drives marketing objectives.

🎓 Skills & Qualifications

Education: Bachelor's degree in Graphic Design, Visual Communications, Marketing, or a related field, or equivalent practical experience.

Experience: 3+ years of experience in B2B SaaS marketing design, with a strong portfolio demonstrating success in demand generation and ABM initiatives.

Required Skills:

• Proven ability to create compelling visual assets for B2B marketing campaigns (digital ads, social media, email, web).

• Proficiency in industry-standard design software such as Adobe Creative Suite (Photoshop, Illustrator, InDesign) and Figma.

• Strong understanding of design principles, typography, color theory, and layout composition.

• Experience in designing for demand generation and Account-Based Marketing (ABM) programs.

• Ability to translate marketing objectives and complex concepts into clear, engaging visual communications.

• Experience creating graphics for content marketing, such as infographics, e-books, and presentations.

• Familiarity with B2B SaaS product marketing and understanding of target audience personas (e.g., VP level, executive leadership).

• Excellent collaboration and communication skills to work effectively with cross-functional teams.

• Strong portfolio showcasing a range of design work relevant to B2B marketing and demand generation. Preferred Skills:

• Experience with motion graphics or video editing software (e.g., After Effects, Premiere Pro).

• Basic understanding of HTML/CSS for email template design and web optimization.

• Experience with marketing automation platforms (e.g., HubSpot) and CRM systems.

• Knowledge of SEO best practices as they relate to visual content optimization.

• Familiarity with AI services or customer experience technology markets.

• Experience in rapidly growing, fast-paced tech environments.

📝 Enhancement Note: The AI-generated skills and requirements summary were crucial here. The "Marketing Designer" title was broadened to encompass the demand generation and ABM focus as described in the job posting, and specific design software and marketing-related design experience were incorporated.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated selection of design projects demonstrating impact on demand generation and pipeline creation for B2B SaaS companies.

• Case studies highlighting how design contributed to specific marketing campaign objectives (e.g., increased click-through rates, lead generation, engagement).

• Examples of visual assets for Account-Based Marketing (ABM) targeted campaigns, showcasing personalization and strategic intent.

• Prototypes or mock-ups of web pages, landing pages, or ad campaigns, illustrating conversion-focused design principles.

• Demonstrations of visual storytelling for complex B2B products or services, particularly in the customer experience or AI technology space. Process Documentation:

• Showcase a clear design process from brief to final delivery, including ideation, sketching, iteration, and final asset production.

• Evidence of collaboration with marketing and sales teams to gather requirements and ensure design alignment with go-to-market strategies.

• Examples of how feedback was incorporated into design iterations to refine messaging and visual impact.

• Documentation of brand guideline implementation and consistency across various design outputs.

📝 Enhancement Note: This section is tailored to the "design" aspect of the role but framed within the "demand generation" and "ABM" context. The emphasis is on demonstrating how design skills directly contribute to marketing outcomes and pipeline growth.

💵 Compensation & Benefits

Salary Range: For a Marketing Designer with 2-5 years of experience in New York City, a competitive salary range is estimated between $75,000 - $105,000 annually. This estimate is based on industry benchmarks for similar roles in high-cost-of-living metropolitan areas, considering the B2B SaaS sector and the demand for specialized marketing design skills.

Benefits:

• Comprehensive health, dental, and vision insurance plans.

• Generous paid time off (PTO) and company holidays.

• 401(k) retirement savings plan with company match.

• Opportunities for professional development, including design workshops, conferences, and access to learning platforms.

• Stock options or equity in a fast-growing AI product company.

• Potential for hybrid work arrangements or flexible scheduling as the company evolves.

• Collaborative and innovative work environment with opportunities to contribute to cutting-edge AI technology.

Working Hours: Standard full-time working hours are expected, typically around 40 hours per week. While the role is on-site, there may be occasional flexibility for project deadlines or urgent campaign needs, emphasizing a results-oriented approach.

📝 Enhancement Note: A salary range has been estimated based on the provided experience level, location (New York City), and industry (B2B SaaS). The benefits are typical for tech companies in this space, with a nod to the "AI product company" aspect mentioned in the description.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology / B2B SaaS (Customer Experience, AI-driven solutions)

Company Size: Based on LinkedIn data, Notch's size is likely to be between 51-200 employees. This indicates a growing startup environment where individuals can have a significant impact and contribute to shaping processes and culture.

Founded: Founded in 2021, Notch is a relatively young and agile company, likely characterized by a fast-paced, innovative, and entrepreneurial culture. This means a dynamic work environment where new ideas are encouraged and rapid iteration is common.

Team Structure:

• The Demand Generation & ABM Lead will report to the CPO & Co-Founder, indicating a high level of visibility and direct access to leadership.

• The marketing team is likely to be lean and cross-functional, with designers collaborating closely with marketing managers, content creators, and sales development representatives (SDRs).

• Close alignment with the sales team is a critical component, suggesting a strong, integrated GTM approach where marketing and sales work in tandem. Methodology:

• Data-driven decision-making is central, with an emphasis on analytics, ROI, and measurable outcomes for all marketing activities.

• Agile methodologies are likely employed for campaign planning and execution, allowing for quick adaptation to market changes and performance data.

• A focus on experimentation across channels and tactics to continuously optimize campaign performance and identify new growth levers.

• Strong emphasis on collaboration and communication to ensure alignment across departments and effective execution of integrated campaigns.

Company Website: https://www.notch.cx/

📝 Enhancement Note: Information about the company's industry, size, and founding date was used to infer the likely culture and team structure, emphasizing a fast-paced, data-driven, and collaborative environment common in B2B SaaS startups.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level Marketing Designer, with significant opportunities to grow into a Senior Designer or even a Design Lead/Manager role as the marketing function scales. The "build from the ground up" aspect of the demand generation team suggests potential for leadership in specialized areas of marketing design.

Reporting Structure: The designer will work closely with the Demand Generation & ABM Lead and collaborate extensively with sales and product teams. This cross-functional interaction provides exposure to various aspects of the business and GTM strategy.

Operations Impact: The designer's work will directly impact lead generation, pipeline creation, and revenue growth by creating visually compelling assets that drive engagement and conversion. Their contributions will be measurable through campaign performance metrics.

Growth Opportunities:

• Skill Specialization: Deepen expertise in B2B SaaS visual communication, ABM design strategies, and data-informed design.

• Leadership Potential: Opportunity to lead design initiatives for specific campaigns or product launches, and potentially mentor junior designers as the team grows.

• Cross-Functional Exposure: Gain a comprehensive understanding of the entire GTM process, from product marketing to sales enablement, by working closely with different departments.

• Industry Expertise: Develop specialized knowledge in the customer experience and AI technology sectors, becoming a valuable asset in these high-demand fields.

📝 Enhancement Note: The growth analysis focuses on how a "Marketing Designer" role in this specific context can evolve, drawing from the "build from the ground up" and "scaling" themes in the job description.

🌐 Work Environment

Office Type: The role is specified as "On-site," indicating a traditional office-based work environment. This setting likely fosters strong in-person collaboration, team cohesion, and direct mentorship opportunities.

Office Location(s): Located in New York City, a major hub for technology and innovation, offering access to a vibrant professional community and diverse talent pool.

Workspace Context:

• A collaborative office space designed to encourage interaction and idea-sharing among team members.

• Access to necessary design tools, software licenses, and potentially hardware to support creative workflows.

• Opportunities for informal brainstorming sessions and direct feedback loops with marketing and sales colleagues.

• A dynamic environment where designers are integrated into the core GTM strategy discussions.

Work Schedule: While a standard 40-hour work week is typical, the fast-paced nature of a startup may require some flexibility to meet campaign deadlines. The emphasis on results and growth suggests an environment that values productivity and impact.

📝 Enhancement Note: The "On-site" work arrangement is directly stated. The New York City location implies a dynamic and resource-rich professional environment.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A brief call to assess basic qualifications, experience, and cultural fit.

• Portfolio Review: A dedicated session where candidates present their portfolio, discussing specific projects, design process, and the impact of their work on marketing objectives. Be prepared to articulate your role in each project and the rationale behind your design choices.

• Design Challenge: A practical exercise to assess design skills, problem-solving abilities, and creative thinking under timed conditions. This might involve creating a visual asset for a hypothetical campaign or refining existing materials.

• Cross-Functional Interviews: Meetings with key stakeholders from marketing, sales, and potentially product to evaluate collaboration skills and understanding of B2B SaaS marketing dynamics.

• Final Interview: A discussion with leadership (e.g., CPO & Co-Founder) to assess strategic thinking, alignment with company vision, and overall suitability for the role.

Portfolio Review Tips:

• Curate your portfolio to highlight projects most relevant to B2B SaaS demand generation and ABM. Showcase a variety of assets (digital ads, landing pages, infographics, presentations).

• For each project, clearly articulate the problem, your design process, the tools used, your specific contributions, and the measurable outcomes or impact. Use data points where possible.

• Be ready to discuss your approach to brand consistency, visual storytelling, and how you translate complex technical concepts into accessible visuals.

• Prepare to discuss how you collaborate with marketing and sales teams and incorporate feedback. Challenge Preparation:

• Practice designing under time constraints. Focus on clear communication of your design intent rather than pixel-perfect execution if time is limited.

• Be prepared to justify your design decisions based on marketing objectives, target audience, and best practices.

• Familiarize yourself with Notch's current branding and marketing materials to understand their aesthetic and messaging.

📝 Enhancement Note: This section is constructed based on typical interview processes for design roles in tech companies, with a specific focus on how design is evaluated in the context of demand generation and ABM.

🛠 Tools & Technology Stack

Primary Tools:

• Design Software: Adobe Creative Suite (Photoshop, Illustrator, InDesign) is essential. Figma is highly preferred for collaborative design and prototyping.

• Prototyping/Wireframing: Figma, Sketch, or Adobe XD for creating user flows and mockups.

• Presentation Software: PowerPoint, Google Slides, or Keynote for creating sales enablement materials and internal presentations.

Analytics & Reporting:

• While not a primary tool for the designer, understanding how to interpret basic analytics from platforms like Google Analytics, HubSpot, or LinkedIn Ads Manager will be beneficial for optimizing visual performance.

• Familiarity with dashboard tools like Tableau or Power BI can help in understanding how design impacts key marketing metrics. CRM & Automation:

• Marketing Automation: HubSpot is explicitly mentioned as a tool the company uses. Experience designing email templates and landing pages within HubSpot is a significant plus.

• CRM: Understanding how designs integrate with CRM data and processes (e.g., lead scoring visual cues) is advantageous.

📝 Enhancement Note: The tools section is derived directly from the "Requirements" section and general industry knowledge for marketing designers in B2B SaaS. HubSpot is highlighted as a key platform.

👥 Team Culture & Values

Operations Values:

• Data-Driven Creativity: A blend of creative execution with a strong focus on measurable results and data-informed design choices.

• Collaboration & Alignment: Emphasis on working seamlessly with marketing, sales, and product teams to achieve shared GTM objectives.

• Innovation & Experimentation: Encouragement to explore new design approaches and test creative solutions to drive better campaign performance.

• Efficiency & Impact: A drive to create impactful designs that contribute directly to pipeline growth and revenue generation within budget constraints.

• Agility & Adaptability: A willingness to pivot quickly based on market feedback, campaign performance, and evolving business needs.

Collaboration Style:

• Integrated Teamwork: Designers are expected to be active participants in marketing strategy discussions, not just order-takers.

• Feedback-Rich Environment: Openness to constructive criticism and iteration on designs to achieve optimal outcomes.

• Cross-Functional Partnerships: Building strong working relationships with SDRs, marketing managers, and product marketers to ensure design solutions meet diverse needs.

• Proactive Communication: Regularly sharing design concepts, progress, and insights with stakeholders to maintain alignment and manage expectations.

📝 Enhancement Note: These values and collaboration styles are inferred from the company's description as a fast-paced AI startup focused on GTM growth, emphasizing data, collaboration, and innovation.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creativity with ROI: The primary challenge will be to deliver innovative and engaging designs that also demonstrably contribute to lead generation and pipeline.

• Rapid Iteration in a Fast-Paced Environment: Adapting quickly to new campaign needs, market shifts, and performance feedback in a startup setting.

• Translating Complex Technology: Effectively visualizing abstract concepts related to AI and customer experience for a B2B audience.

• Brand Consistency Across Channels: Ensuring a cohesive brand message and visual identity across a wide range of marketing touchpoints.

Learning & Development Opportunities:

• Specialized Design Training: Access to workshops or courses focused on B2B SaaS marketing design, ABM collateral best practices, and conversion-focused web design.

• Industry Exposure: Deepening understanding of the customer experience, AI technology markets, and enterprise sales cycles.

• Mentorship: Opportunities to learn from experienced marketing leaders and potentially contribute to building out design processes for a growing team.

• Tool Proficiency: Mastering advanced features of design tools and potentially exploring new technologies in visual communication.

📝 Enhancement Note: Challenges are framed around the specific demands of a B2B SaaS marketing designer role in a startup, while growth opportunities are tied to skill development and career progression within such an environment.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you designed a visual asset that directly contributed to lead generation or pipeline growth. What was your process, and what were the results?" (Focus on quantifiable impact and ABM/demand gen relevance).

• "How would you approach designing a visual campaign for a new AI feature targeting VP-level executives in the customer experience space?" (Demonstrate understanding of target audience, value proposition, and visual strategy).

• "Walk us through your process for creating sales enablement materials. How do you ensure they are effective for the sales team?" (Highlight collaboration, clarity, and impact). Company & Culture Questions:

• "What excites you about Notch and our mission to empower brands through autonomous customer experience?" (Show research and genuine interest).

• "How do you approach collaboration with marketing and sales teams, especially in a fast-paced startup environment?" (Emphasize teamwork, communication, and adaptability).

• "How do you stay updated on design trends and incorporate them into your work while maintaining brand consistency?" (Demonstrate continuous learning and strategic application of trends). Portfolio Presentation Strategy:

• Storytelling: Frame each project as a narrative: the challenge, your solution, and the outcome. Emphasize your specific role and decision-making process.

• Data Visualization: If possible, showcase how your designs have impacted key metrics (e.g., conversion rates, engagement, CTR).

• Relevance: Prioritize projects that align with B2B SaaS, demand generation, and ABM. If you lack direct experience, explain how your transferable skills apply.

• Process Clarity: Be ready to discuss your workflow, from brief to final delivery, and how you handle feedback.

📝 Enhancement Note: Interview questions are tailored to assess design skills within the context of marketing strategy, B2B SaaS, and demand generation, probing for both creative ability and business impact.

📌 Application Steps

To apply for this Marketing Designer position:

• Submit your application through the provided Comeet link, ensuring your resume and portfolio are uploaded.

• Tailor your resume: Highlight experience in B2B SaaS, demand generation, ABM, and proficiency in required design tools. Quantify achievements wherever possible (e.g., "Designed ad creatives that increased CTR by X%").

• Curate your portfolio: Select your strongest, most relevant work for B2B marketing and demand generation. Prepare to present 3-5 key projects that showcase your process and impact.

• Research Notch: Understand their product, target market, and current marketing efforts. Be prepared to discuss how your design skills can contribute to their growth.

• Practice your portfolio presentation: Rehearse explaining your design choices, process, and the measurable outcomes of your work clearly and concisely.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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