Digital Graphic Designer

📍 Job Overview

Job Title: Digital Graphic Designer

Company: Armstrong Group (Guardian Protection)

Location: Warrendale, PA, United States

Job Type: Full Time

Category: Marketing Operations / Creative Services

Date Posted: 2026-08-03

Experience Level: 2-5 Years

Remote Status: On-site

🚀 Role Summary

• This role is crucial for developing compelling visual assets that align with Guardian's brand identity and marketing objectives across both consumer and B2B segments.

• The Digital Graphic Designer will be instrumental in translating campaign goals into engaging creative materials for a variety of digital and print channels, ensuring brand consistency and impact.

• This position requires a blend of creative design skills and an understanding of user interface (UI) design principles, particularly for consumer-facing websites and lead generation efforts.

• The role involves direct collaboration with marketing teams and external vendors, demanding strong project management and communication abilities to ensure successful project execution and timely delivery.

📝 Enhancement Note: While the title is "Digital Graphic Designer," the emphasis on "consumer and B2B marketing initiatives," "lead generation," and "measurable digital engagement" strongly suggests this role operates within a broader marketing operations framework, focusing on the execution and optimization of marketing campaigns through visual content. The mention of "connected TV," "trade shows," and "events" also points to a comprehensive marketing support function.

📈 Primary Responsibilities

• Design and produce high-quality, on-brand digital and print creative assets for diverse marketing initiatives, including web banners, social media graphics, email templates, digital advertisements, presentations, and event collateral.

• Translate marketing campaign objectives, brand guidelines, and stakeholder feedback into visually appealing and effective design solutions that drive engagement and conversions.

• Develop and refine graphic concepts, layouts, and visual treatments for consumer and e-commerce websites, with a focus on user interface (UI) design that enhances user experience and supports lead generation.

• Manage the end-to-end design process for assigned projects, from initial concept development and imagery editing to final asset delivery, ensuring alignment with marketing priorities and brand standards.

• Coordinate with external agencies and print vendors to provide clear specifications, manage production timelines, review proofs, and ensure the final output meets stringent quality, brand, and production requirements.

• Prepare accurate, print-ready files using Adobe InDesign and other Creative Cloud tools, meticulously checking specifications for high-quality production across various media.

📝 Enhancement Note: The core responsibilities are heavily focused on the creation and execution of marketing collateral. The emphasis on "translating campaign goals," "measurable digital engagement," and "lead generation" indicates a performance-oriented design role that directly contributes to marketing effectiveness. The mention of "stakeholder feedback" and "marketing priorities" highlights the collaborative nature and strategic alignment required.

🎓 Skills & Qualifications

Education:

• Bachelor’s degree in Graphic Design, Web Design, or a closely related field from an accredited four-year institution is preferred.

• An Associate degree from an accredited art institute with a strong portfolio will also be considered. Experience:

• A minimum of 3 years of professional design experience in an in-house creative team or agency setting is required.

• Demonstrated experience in designing for consumer or e-commerce websites, with a focus on user interface (UI) design, lead generation strategies, and driving measurable digital engagement. Required Skills:

• Graphic Design Software Proficiency: Expert-level command of Adobe Creative Suite (Photoshop, Illustrator, InDesign) and Figma/Canva is essential for creating diverse digital and print assets.

• Web Design & UI/UX: Strong understanding of web design principles, user interface (UI) design, and user experience (UX) best practices to create effective digital assets for websites and online campaigns.

• Brand Management: Ability to consistently apply and uphold brand guidelines across all creative outputs to ensure a cohesive and recognizable brand presence.

• Print Production Knowledge: Thorough understanding of print specifications, pre-press requirements, and preparing print-ready files for vendors.

• Project Management: Proven ability to manage multiple design projects simultaneously, prioritize tasks, and meet deadlines in a fast-paced environment.

Preferred Skills:

• Motion Graphics: Experience with After Effects for creating animated graphics and visual effects for digital media.

• Microsoft Office Suite: Proficiency in Microsoft Office (Word, PowerPoint) for internal presentations and document creation.

• Digital Advertising Design: Experience designing ad creatives for various digital advertising platforms (e.g., Google Ads, social media ads).

• Connected TV (CTV) Design: Familiarity with design considerations for connected TV and streaming platform advertising.

📝 Enhancement Note: The requirement for a strong portfolio of "digital, web, and print work" is paramount. The emphasis on "user interface design, lead generation, and measurable digital engagement" suggests a need for designers who understand conversion-focused design principles, not just aesthetic appeal. Proficiency in Figma and Canva, alongside Adobe Creative Suite, indicates a modern design workflow.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a minimum of 3 years of professional design work, with a significant emphasis on digital, web, and print assets.

• Specific examples of UI/UX design for consumer or e-commerce websites, demonstrating an understanding of user flow, lead generation optimization, and measurable digital engagement outcomes.

• Case studies or examples of how design solutions have supported specific marketing objectives, campaign goals, or brand initiatives.

• Evidence of ability to work with brand guidelines and produce consistent, on-brand collateral across multiple platforms.

• Demonstrations of print-ready file preparation and coordination with print vendors, if applicable. Process Documentation:

• Ability to document design processes, from concept to final delivery, to ensure repeatability and knowledge transfer within the team.

• Experience in creating and maintaining style guides or design system documentation to ensure brand consistency.

• Processes for incorporating feedback from stakeholders and iterating on designs efficiently.

• Workflow for managing multiple projects, prioritizing tasks, and communicating progress to marketing teams and project managers.

📝 Enhancement Note: The portfolio is the primary tool for demonstrating capabilities. Applicants should curate their portfolios to highlight projects that directly align with the responsibilities, particularly those involving UI/UX for lead generation and digital engagement. The ability to articulate the process behind their design decisions and how they achieved specific results will be key.

💵 Compensation & Benefits

Salary Range:

• Based on industry benchmarks for a Digital Graphic Designer with 2-5 years of experience in the Warrendale, PA area, the estimated salary range is between $55,000 and $75,000 annually. This range accounts for the specified experience level, the required software proficiency, and the comprehensive responsibilities outlined. Benefits:

• Comprehensive Benefit Package: This includes health, dental, and vision insurance, likely starting from day one of employment, providing robust coverage for employees and their families.

• Growth Opportunities: The company explicitly mentions the chance to grow within the company, suggesting potential for career advancement, skill development, and increased responsibilities over time.

• Attractive Compensation: Beyond the base salary, this likely includes performance-based incentives or bonuses.

• Paid Time Off: Standard vacation, sick leave, and holiday pay are typically included in comprehensive benefit packages.

• Retirement Savings Plan: A 401(k) or similar plan with potential company matching is common.

Working Hours:

• The role is designated as full-time, typically involving 40 hours per week. While not explicitly stated as flexible, the fast-paced marketing environment may offer some degree of autonomy in managing workflow within standard business hours.

📝 Enhancement Note: The salary estimate is derived from Glassdoor, Salary.com, and LinkedIn Salary data for "Digital Graphic Designer" roles in Warrendale, PA, and surrounding Pittsburgh metropolitan area, considering the 2-5 year experience bracket and the specific skill set (Adobe Creative Suite, UI/UX, print production). The comprehensive benefit package is inferred from the mention of "comprehensive benefit package starting day 1."

🎯 Team & Company Context

🏢 Company Culture

Industry: Smart Home Security & Technology, Communications, Development, Comfort Solutions. Armstrong Group operates across diverse sectors, with Guardian Protection being a prominent player in the security industry, benefiting from increased demand for smart home technology. This dual focus offers a dynamic market context for creative professionals.

Company Size: The Armstrong Group employs over 2,400 individuals nationwide, indicating a large, established organization with significant resources and a structured operational framework. Guardian Protection, as a part of this group, likely has a substantial marketing and creative department.

Founded: Armstrong Group was founded in 1946, signifying a long-standing history and established presence, which often translates to stable operational processes and a company culture that values experience and tradition, while also adapting to modern industry demands.

Team Structure:

• The Digital Graphic Designer will likely be part of the Marketing department, specifically within a creative services or digital marketing team.

• This team will probably include other marketing professionals such as digital marketers, content creators, campaign managers, and potentially a marketing manager or director.

• Collaboration will be essential with various departments, including sales (B2B and consumer), product development, and potentially IT, to ensure visual assets align with overall business objectives. Methodology:

• Data-Driven Design: The role emphasizes "measurable digital engagement," suggesting that design decisions are informed by data analytics and performance metrics to optimize user experience and conversion rates.

• Agile Marketing Support: The "fast-paced marketing environment" implies an agile approach to content creation and campaign support, requiring quick turnarounds and adaptability.

• Brand Consistency Focus: A core methodology will be maintaining strict adherence to brand guidelines across all creative outputs, ensuring a unified and professional brand image.

Company Website: https://agoc.com/

📝 Enhancement Note: The company's diverse portfolio under the Armstrong Group umbrella suggests a robust internal structure. Guardian Protection's focus on smart home security places it in a growth industry, implying a forward-thinking approach to marketing and technology. The "high-energy employee culture" mentioned in the job description indicates a dynamic and potentially collaborative work environment.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as an individual contributor with a focus on specialized creative execution. It represents a mid-level position within the graphic design and marketing operations spectrum, requiring independent work but also significant collaboration.

Reporting Structure: The Digital Graphic Designer will likely report to a Marketing Manager, Creative Director, or a Senior Graphic Designer, depending on the specific team structure within Guardian Protection.

Operations Impact: The role directly impacts marketing campaign effectiveness by creating visually compelling assets that drive customer engagement, lead generation, and brand awareness. High-quality design is crucial for communicating value propositions, building trust, and ultimately contributing to sales conversions in both consumer and B2B markets.

Growth Opportunities:

• Skill Specialization: Opportunity to deepen expertise in specific design areas such as UI/UX, motion graphics (After Effects), or digital advertising design, potentially leading to specialized roles.

• Leadership Potential: With proven success and experience, there could be opportunities to move into a Senior Graphic Designer role, mentor junior designers, or even transition into a Creative Lead or Art Director position.

• Cross-Functional Development: Exposure to various marketing disciplines (digital marketing, campaign management) can provide a broader understanding of marketing operations and potential career paths within the department or wider Armstrong Group.

• Industry Expertise: Developing specialized knowledge in the smart home security industry can open doors to future roles within this growing sector.

📝 Enhancement Note: The "opportunity to grow within the company" is a key indicator of potential career progression. For a graphic designer, growth often involves taking on more complex projects, leading design efforts for major campaigns, or developing into a supervisory role. The company's diverse business units under the Armstrong Group also offer potential for internal mobility.

🌐 Work Environment

Office Type: The job is listed as "On-site," indicating a traditional office-based work environment. This suggests a collaborative workspace where in-person interaction with team members and stakeholders is expected.

Office Location(s): The primary location is Warrendale, PA, at the Guardian Protection facility. This location likely offers a professional office setting designed for creative and marketing teams.

Workspace Context:

• Collaborative Environment: Being on-site fosters direct collaboration with marketing colleagues, project managers, and potentially sales teams, facilitating quick feedback loops and idea sharing.

• Tools & Technology: Access to a professional workstation equipped with the necessary hardware (Mac platform) and software (Adobe Creative Suite, Figma, etc.) is expected, enabling efficient design creation.

• Team Interaction: Opportunities for brainstorming sessions, design reviews, and team meetings will be readily available, promoting a dynamic creative workflow.

Work Schedule:

• The standard work schedule is full-time, typically 40 hours per week. While the environment is described as "fast-paced," the on-site nature usually implies adherence to standard business hours, with potential for occasional overtime during peak campaign periods.

📝 Enhancement Note: The on-site requirement suggests that the company values in-person collaboration, spontaneous idea generation, and direct team synergy. For a creative role like graphic design, this can be beneficial for team cohesion and project alignment.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess qualifications, experience, and design aesthetic against the job requirements.

• Portfolio Presentation/Review: Likely a dedicated session where you present your portfolio, discussing key projects, design process, problem-solving approaches, and the results achieved. Be prepared to articulate your role and contributions for each piece.

• Skills Assessment: A practical design challenge or test may be administered to evaluate proficiency with required software (e.g., Photoshop, Illustrator, Figma) and ability to meet specific design briefs under time constraints.

• Behavioral & Situational Interviews: Questions will focus on your experience managing multiple projects, collaborating with stakeholders, handling feedback, working under pressure, and your understanding of brand consistency and marketing objectives.

• Team/Manager Interviews: Meetings with potential team members and the hiring manager to assess cultural fit, communication style, and overall suitability for the role and company.

Portfolio Review Tips:

• Curate Strategically: Select projects that best demonstrate your skills in digital design, web UI/UX, lead generation, and print collateral. Prioritize work that aligns with Guardian Protection's industry and target audience.

• Highlight Process & Results: For each project, explain the brief, your design process, the tools used, the challenges overcome, and, most importantly, the measurable outcomes or impact (e.g., increased click-through rates, improved conversion rates, successful campaign execution).

• Showcase Versatility: Include examples of different types of assets (web banners, social posts, email designs, print ads, presentations) to showcase your range.

• Prepare for Questions: Be ready to discuss your design choices, how you incorporated feedback, and how your work contributed to business goals.

• Ensure Clarity: Make sure your portfolio is well-organized, easy to navigate, and visually appealing. PDF format or a dedicated online portfolio link is usually preferred.

Challenge Preparation:

• Software Proficiency: Rehearse using key software like Photoshop, Illustrator, and Figma to ensure quick and efficient execution of design tasks.

• Brief Comprehension: Practice quickly understanding design briefs, identifying key requirements, and developing initial concepts.

• Time Management: Be prepared to work within a set timeframe, prioritizing elements