Digital Content Designer (NFL)

📍 Job Overview

Job Title: Digital Content Designer (NFL)

Company: Wasserman

Location: Los Angeles, CA, United States

Job Type: Full time

Category: Creative & Media / Marketing / Sports & Recreation / Art & Design

Date Posted: 2026-08-07

Experience Level: 2-5 years

Remote Status: On-site

🚀 Role Summary

• Lead visual storytelling for the @the.team.nfl social platform, crafting compelling, contemporary, and social-first design assets that enhance brand presence and client representation.

• Develop and execute a refreshed visual direction for the NFL account, translating player moments, client wins, partnerships, and football insights into engaging graphics, infographics, motion graphics, and short-form video.

• Collaborate closely with social, marketing, and talent teams to align creative output with strategic goals, audience engagement, and brand voice across various digital and social channels.

• Manage multiple design projects simultaneously in a fast-paced, reactive sports environment, ensuring timely delivery and high-quality execution while proactively planning for major football events.

• Stay current with design trends, platform behaviors, and cultural moments within the NFL, college football, and broader sports/entertainment landscape to inform and elevate creative direction.

📝 Enhancement Note: This role is critical for shaping the digital narrative of Wasserman's NFL talent and marketing initiatives. The focus on "social-first" design and "visual storytelling" indicates a strong emphasis on creating content that resonates instantly on platforms like Instagram and TikTok, requiring an understanding of current digital trends and athlete branding.

📈 Primary Responsibilities

• Drive the visual storytelling for THE·TEAM’s dedicated NFL social platform (@the.team.nfl), encompassing high school, college, and professional football talent.

• Translate complex narratives around player journeys, client representation, NIL opportunities, marketing campaigns, partnerships, and career development into accessible and visually compelling digital content.

• Design and execute a wide range of creative assets, including player announcements, signing graphics, draft content, gameday coverage, milestone celebrations, brand partnership visuals, and marketing collateral.

• Develop and implement a fresh, contemporary, and consistent visual identity and set of graphic templates for the @the.team.nfl account, ensuring brand alignment with the broader THE·TEAM identity.

• Support and execute motion design and short-form video editing tasks to enhance storytelling and engagement across social platforms.

• Collaborate with internal social, marketing, and talent teams to ensure creative output aligns with strategic objectives, audience engagement targets, and the overall brand voice.

• Proactively plan and create content for key NFL calendar moments such as the NFL Draft, free agency, training camp, regular season games, playoffs, and the Super Bowl.

• Continuously research and integrate emerging design trends, platform-specific best practices, and relevant cultural moments into creative work to maintain freshness and relevance.

• Manage multiple design projects concurrently, utilizing project management tools like Asana, and maintain clear, consistent communication with cross-functional teams.

• Champion the evolution of the @the.team.nfl visual identity, ensuring it maintains alignment with the overarching THE·TEAM brand while establishing a distinct approach for the NFL vertical.

📝 Enhancement Note: The responsibilities emphasize a dual focus on creative execution and strategic brand building within the specific context of the NFL. The requirement to "Translate our work across representation, NIL, marketing, partnerships, experiences and career development into accessible visual storytelling" highlights the need for a designer who can grasp business objectives and communicate them visually.

🎓 Skills & Qualifications

Education: Bachelor’s degree in Graphic Design, Visual Arts, Marketing, or a closely related field.

Experience: 2+ years of professional experience in graphic design, with a strong preference for experience gained within an agency, sports/entertainment organization, or a brand with a significant digital presence.

Required Skills:

• Graphic Design Proficiency: Advanced skills in Adobe Creative Suite, specifically Photoshop, Illustrator, and InDesign, for creating high-quality digital assets.

• Visual Storytelling: Demonstrated ability to translate complex information, narratives, and data into visually compelling and easy-to-understand graphics, layouts, and infographics.

• Social Media Design Expertise: Proven experience designing for various social media platforms (Instagram, TikTok, etc.), with a deep understanding of platform-specific best practices, aspect ratios, and engagement strategies.

• Typography and Layout: Strong command of typography, composition, layout principles, and color theory to create aesthetically pleasing and effective designs.

• Brand Identity Management: Ability to understand and maintain brand guidelines while developing a distinct visual identity for a specific vertical like the NFL.

• Motion Graphics & Video Editing Fundamentals: Familiarity and practical experience with motion design tools such as After Effects and video editing software like Premiere Pro for creating dynamic content.

• Project Management & Organization: Proven ability to manage multiple projects simultaneously, meet tight deadlines in a fast-paced environment, and utilize project management tools (e.g., Asana) effectively.

• Communication & Collaboration: Excellent verbal and written communication skills, with the ability to collaborate effectively with cross-functional teams and incorporate feedback constructively.

• Cultural Awareness: Strong knowledge of the NFL, American football culture, and broader sports and entertainment trends, as well as an awareness of current cultural moments.

• Software Proficiency: Expertise in Google Suite, Keynote, Slack, and Box for daily workflow and collaboration.

Preferred Skills:

• Experience in motion graphics and video editing beyond basic familiarity.

• Previous work within sports representation or marketing agencies.

• A proven track record of developing and refreshing visual identities for digital platforms.

• Understanding of NIL (Name, Image, Likeness) regulations and marketing implications for collegiate athletes.

📝 Enhancement Note: The requirement for "2+ years of experience" and a "strong portfolio showcasing digital, social and brand design work" suggests they are looking for a candidate who can hit the ground running with a solid foundation, rather than an entry-level designer. The emphasis on NFL and football culture indicates a need for genuine passion and understanding beyond just design skills.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a minimum of 3-5 distinct projects that highlight digital and social media design capabilities, demonstrating proficiency across various platforms and content types.

• Include examples of brand identity work, particularly those that involved establishing or evolving a visual system for a specific account or campaign.

• Feature case studies of how design solutions addressed specific marketing objectives, audience engagement challenges, or communication needs.

• Present work that demonstrates an understanding of visual storytelling, including infographics, data visualization, or narrative-driven graphics.

• Highlight any motion graphics or short-form video projects that showcase dynamic content creation skills. Process Documentation:

• Be prepared to discuss your design process from concept ideation through to final asset delivery, including how you approach understanding project briefs and client needs.

• Demonstrate an understanding of how you manage feedback loops and revisions to ensure client satisfaction and adherence to brand standards.

• Explain your workflow for managing multiple projects simultaneously, including how you prioritize tasks and utilize project management tools.

• Articulate your approach to staying updated with design trends and incorporating new tools or techniques into your workflow for continuous improvement.

📝 Enhancement Note: For a "Digital Content Designer" role, the portfolio is paramount. It needs to clearly illustrate not just aesthetic talent but also the ability to translate strategic objectives into effective visual communication for social media and digital platforms, with a specific emphasis on sports and athlete branding.

💵 Compensation & Benefits

Salary Range: $71,000 – $82,000 annually. This range is based on the provided information and represents the anticipated base salary for this role. Actual compensation will be determined by factors such as candidate experience, location, specialized skills, education, and the specific responsibilities of the position.

Benefits:

• Professional Development: Access to learning and development programs, mentorship, and career advancement support.

• Generous Time Off: Paid time off and holiday allowances.

• Parental Leave: Paid leave for new parents.

• Retirement Plan: 401k plan with employer contribution matching.

• Comprehensive Healthcare: Medical, dental, and vision insurance coverage.

• Flexible Spending Accounts: FSA/HSA options available.

• Life & Disability Insurance: Coverage options including life and disability insurance.

• Ancillary Benefits: Critical illness insurance, identity protection, pet insurance, and 529 college savings plans.

• Commuter Benefits: Support for travel and commuting needs, where applicable.

Working Hours: 40 hours per week, with the flexibility to work non-traditional hours as needed to accommodate the fast-paced and reactive nature of the sports industry, particularly around major football events.

📝 Enhancement Note: The salary range provided is specific to the role and location (Los Angeles, CA). The benefits package is comprehensive, reflecting a typical offering for a professional role in the sports and entertainment industry, emphasizing work-life balance and long-term employee well-being.

🎯 Team & Company Context

🏢 Company Culture

Industry: Sports, Music, and Entertainment Marketing & Representation. Wasserman operates globally, representing talent and properties across these dynamic sectors. Their belief in the "unifying power of sports, music and entertainment" shapes their approach.

Company Size: Wasserman is a significant global organization, indicated by its presence in "28 countries and more than 70 cities worldwide." This suggests a large, established company with ample resources and a broad professional network.

Founded: The founding date is not explicitly stated, but the company's extensive global reach implies a history of growth and established market presence.

Team Structure:

• The @the.team.nfl account is a dedicated platform, suggesting a specialized team within Wasserman focused on American Football talent and marketing.

• This role will likely be part of a broader social media, marketing, or creative team, with close collaboration anticipated across social, marketing, and talent management departments.

• The reporting structure will likely involve a Creative Director, Head of Social, or a similar senior role overseeing digital content strategy and execution. Methodology:

• Data-Driven Storytelling: While primarily a creative role, the expectation to "translate data, research and sports information into visually compelling" content implies a data-informed approach to creative development.

• Agile & Reactive Content Creation: The fast-paced sports environment necessitates an agile methodology, where teams can quickly adapt and create content in response to real-time events (e.g., player news, game outcomes).

• Collaborative Workflow: The emphasis on partnering closely with internal teams points to a highly collaborative workflow, integrating creative input with strategic planning and talent management.

Company Website: https://www.teamwass.com/

📝 Enhancement Note: The company's slogan, "THE·TEAM leads with intelligence, ideas and influence," suggests a culture that values strategic thinking, creativity, and impact. For a designer, this means understanding the "why" behind the creative requests and contributing ideas that align with these core principles.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a mid-level "Digital Content Designer," requiring 2+ years of experience. It's an individual contributor role focused on execution and creative development within a specialized vertical (NFL).

Reporting Structure: The designer will report to a manager or director within the creative, marketing, or social media department, likely overseeing the @the.team.nfl platform. They will collaborate extensively with talent managers and marketing strategists.

Operations Impact: The Digital Content Designer's work directly impacts Wasserman's brand perception, client visibility, and audience engagement for its NFL talent and initiatives. High-quality, impactful visual content is crucial for attracting new talent, securing partnerships, and maintaining a strong market presence in the competitive sports landscape. The role contributes to the "intelligence, ideas and influence" that Wasserman aims to embody.

Growth Opportunities:

• Specialization: Deepen expertise in sports marketing, athlete branding, and digital content creation for the NFL.

• Creative Leadership: Potentially grow into a Senior Digital Content Designer or Art Director role, leading creative projects and mentoring junior designers.

• Cross-Functional Movement: Develop a strong understanding of marketing strategy, talent representation, and social media management, potentially leading to roles in those areas.

• Skill Expansion: Gain advanced proficiency in motion graphics, video editing, and emerging digital platforms.

📝 Enhancement Note: The role offers a clear path for growth within a specialized area of sports marketing. Success here could lead to more senior creative positions or opportunities to broaden influence across Wasserman's diverse client base.

🌐 Work Environment

Office Type: The role is based at Wasserman's Los Angeles HQ, suggesting a professional office environment. Given the "On-site" designation, it implies a collaborative workspace designed for team interaction and focused work.

Office Location(s): Los Angeles, CA, United States. This provides access to a major hub for sports, entertainment, and creative industries.

Workspace Context:

• Collaborative Environment: The role requires close partnership with social, marketing, and talent teams, indicating a dynamic, team-oriented workspace where brainstorming and feedback are common.

• Technology & Tools: Access to industry-standard design software (Adobe Creative Suite, After Effects, Premiere Pro) and project management tools (Asana) is expected.

• Industry Immersion: Working within a leading sports agency means being immersed in the culture, trends, and fast-paced nature of the NFL and broader sports world.

Work Schedule: While a standard 40-hour work week is expected, the nature of sports media requires flexibility. Candidates should anticipate the need to work non-traditional hours, including evenings and weekends, particularly around major NFL events and news cycles.

📝 Enhancement Note: The Los Angeles HQ location is a significant draw, placing the designer in a prime spot for networking and career advancement within the entertainment and sports industries. The on-site requirement emphasizes the value Wasserman places on in-person collaboration and team synergy.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess foundational skills and relevant experience.

• Creative Assessment: A potential design test or a request to present specific portfolio pieces and discuss your creative process, problem-solving approach, and how you'd tackle hypothetical NFL content challenges.

• Team Interviews: Meetings with potential team members (e.g., social media managers, marketing leads, talent managers) to evaluate collaboration style, communication skills, and cultural fit.

• Final Interview: Discussion with senior leadership to assess strategic thinking, understanding of the brand, and long-term potential within Wasserman.

Portfolio Review Tips:

• Curate for Relevance: Select 3-5 of your strongest projects that directly showcase digital, social media, and brand design for sports, entertainment, or similar fast-paced environments.

• Highlight Process: For each selected project, be prepared to walk through your design process: understanding the brief, ideation, execution, and rationale behind your creative decisions.

• Quantify Impact: If possible, include metrics or outcomes demonstrating the effectiveness of your designs (e.g., engagement rates, reach, brand awareness impact).

• Showcase NFL/Sports Understanding: Include work that demonstrates your grasp of sports culture, athlete branding, and the visual language of the NFL.

• Demonstrate Versatility: Include examples of static graphics, motion graphics, and potentially short-form video if applicable.

• Tailor to Wasserman: Research Wasserman's brand and the @the.team.nfl account. Consider how your portfolio aligns with their aesthetic and strategic goals.

Challenge Preparation:

• Anticipate Design Challenges: Be ready to discuss how you would approach designing content for specific NFL scenarios (e.g., a player announcement, a partnership reveal, a response to a trending topic).

• Practice Articulating Strategy: Prepare to explain not just what you designed, but why you designed it that way, linking your creative choices to business objectives and audience engagement.

• Brush up on Tools: Ensure you are comfortable discussing your proficiency in Adobe Creative Suite, After Effects, Premiere Pro, and project management tools like Asana.

📝 Enhancement Note: The emphasis on a strong portfolio and the ability to discuss design process and strategic rationale is critical. Candidates should be prepared to demonstrate not only their technical design skills but also their understanding of how design serves broader marketing and business objectives within the sports industry.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential proficiency in Photoshop, Illustrator, and InDesign for creating a wide array of digital assets.

• Motion Design: Familiarity and practical experience with After Effects for creating dynamic animations, lower thirds, and motion graphics.

• Video Editing: Experience with Premiere Pro for editing short-form video content, social cutdowns, and integrating graphics into video.

Analytics & Reporting:

• While not a primary analytics role, an understanding of how design impacts engagement metrics on social platforms is beneficial. Familiarity with social media analytics dashboards (native to platforms) or reporting tools may be used to inform design decisions. CRM & Automation:

• Not directly applicable to the core design functions, but understanding how digital content is distributed and potentially automated through marketing platforms could be a plus. Project Management & Collaboration:

• Asana: Required for managing multiple projects, tracking tasks, and communicating with team members.

• Google Suite: Proficiency in Docs, Sheets, and Slides for documentation, presentations, and collaboration.

• Keynote: For presentations and visual concept development.

• Slack: For real-time team communication and collaboration.

• Box: Likely used for file sharing and storage of creative assets.

📝 Enhancement Note: The technology stack is heavily focused on creative production tools. Proficiency in Adobe Creative Suite is non-negotiable, and experience with motion and video editing tools will be a significant advantage. Asana proficiency is specifically called out for workflow management.

👥 Team Culture & Values

Operations Values:

• Creativity & Innovation: A culture that encourages fresh ideas and pushing creative boundaries within the NFL and sports landscape.

• Excellence & Quality: A commitment to high standards in all design output, ensuring professional and impactful visuals.

• Collaboration & Teamwork: Strong emphasis on working together across departments to achieve shared goals.

• Data-Informed Design: Using insights from social media performance and sports information to guide creative decisions and maximize impact.

• Passion for Sports & Culture: A genuine interest in the NFL, athlete journeys, and broader cultural trends that influence the sports world.

Collaboration Style:

• Cross-Functional Integration: Designers are expected to work closely with social media managers, marketing strategists, and talent representatives, requiring clear communication and understanding of different functional needs.

• Feedback-Driven Improvement: An environment where constructive feedback is welcomed and used to refine creative work and processes.

• Agile & Responsive: The ability to adapt quickly to news, trends, and client needs, often requiring rapid content creation and iteration.

📝 Enhancement Note: Wasserman's stated belief in "intelligence, ideas and influence" suggests a culture that values strategic thinking and impactful execution. For a designer, this means understanding the strategic context behind creative requests and contributing ideas that drive influence and engagement.

⚡ Challenges & Growth Opportunities

Challenges:

• Fast-Paced & Reactive Environment: The NFL and sports world are highly dynamic, requiring designers to adapt quickly to breaking news, player achievements, and trending topics, often with tight deadlines.

• Balancing Brand Consistency with Freshness: Maintaining alignment with the broader THE·TEAM brand while establishing a distinct, contemporary visual identity for the @the.team.nfl account.

• Translating Complex Information: Effectively communicating intricate details about player journeys, partnerships, and business initiatives through visually engaging, digestible content.

• Evolving Digital Platforms: Staying ahead of the curve with new social media features, design trends, and platform behaviors across emerging channels.

Learning & Development Opportunities:

• Specialized Sports Marketing: Gaining in-depth experience in designing for the unique landscape of professional sports, athlete branding, and NIL marketing.

• Advanced Creative Skills: Opportunities to hone motion graphics, video editing, and potentially 3D design skills if relevant to future projects.

• Cross-Departmental Exposure: Learning about talent representation, marketing strategy, and public relations within the sports and entertainment industries.

• Industry Trends & Networking: Staying current with design innovations and connecting with professionals in the sports and entertainment sectors.

📝 Enhancement Note: The primary challenge will be managing the speed and demands of the sports media cycle while consistently producing high-quality, strategic creative. Growth opportunities lie in becoming a go-to expert for NFL digital content and potentially expanding influence across Wasserman's broader client portfolio.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for developing a visual identity for a new social media platform or campaign, using a past project as an example." (Focus on how you translate brand goals into visual elements).

• "How would you approach designing content for a major NFL event like the Draft or Super Bowl, considering the need for both real-time responsiveness and pre-planned assets?" (Demonstrate planning and agility).

• "Given the @the.team.nfl account, how would you ensure our content stands out in a crowded social media landscape while remaining true to the Wasserman brand?" (Showcase understanding of brand, audience, and competitive landscape). Company & Culture Questions:

• "What interests you most about Wasserman and our work with NFL talent?" (Highlight genuine passion and research).

• "How do you handle constructive criticism or feedback on your designs, especially in a fast-paced environment?" (Assess collaboration and adaptability).

• "Describe a time you had to balance creative vision with specific client or brand requirements. How did you navigate that?" (Evaluate problem-solving and stakeholder management). Portfolio Presentation Strategy:

• Tell a Story: For each project, don't just show the final assets; explain the challenge, your thought process, the solutions you implemented, and the impact (if quantifiable).

• Highlight Process: Be ready to discuss your workflow, tools used, and any challenges you overcame during the design process.

• Focus on Relevance: Emphasize projects that demonstrate your skills in digital/social design, branding, and ideally, sports or entertainment content.

• Showcase Versatility: Include a range of work (graphics, motion, video) if applicable to demonstrate your breadth of skills.

• Prepare for Q&A: Anticipate questions about your design choices, your understanding of the NFL, and how you would contribute to the @the.team.nfl account.

📝 Enhancement Note: Interview preparation should focus on demonstrating not only technical design skills but also a strategic understanding of visual communication within the sports and entertainment industry, an ability to collaborate effectively, and a proactive approach to content creation in a dynamic environment.

📌 Application Steps

To apply for this Digital Content Designer position:

• Submit your application through the provided Workday link on the Wasserman careers portal.

• Portfolio Customization: Ensure your portfolio prominently features digital and social media design work, with specific examples relevant to sports, entertainment, or athlete branding. Highlight projects that demonstrate your ability to create engaging graphics and motion assets.

• Resume Optimization: Tailor your resume to emphasize your proficiency in Adobe Creative Suite, motion design tools, social media design best practices, and any experience within agency or sports environments. Quantify achievements where possible.

• Interview Preparation: Practice articulating your design process, rationale behind your creative choices, and how you would approach content creation for the @the.team.nfl account. Be ready to discuss your understanding of NFL culture and current digital trends.

• Company Research: Familiarize yourself with Wasserman's work, their brand ethos ("intelligence, ideas and influence"), and the specific content being produced on the @the.team.nfl social media channels. Understand their target audience and strategic objectives.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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