Digital Content Designer (Baseball)

📍 Job Overview

Job Title: Digital Content Designer (Baseball)

Company: Wasserman

Location: Los Angeles, CA, United States

Job Type: Full time

Category: Creative & Media / Art & Design / Sports Marketing

Date Posted: 2026-08-07

Experience Level: 2-5 years

Remote Status: On-site

🚀 Role Summary

• Lead visual storytelling for Wasserman's dedicated Baseball social platform (@the.team.baseball) through compelling, contemporary, and social-first design.

• Develop and execute a range of digital and social media assets, including graphics, infographics, motion graphics, and short-form video content.

• Establish and maintain a refreshed, consistent, and on-brand visual identity for the baseball account across all digital touchpoints.

• Collaborate closely with social, marketing, and talent teams to translate athlete narratives, client wins, partnerships, and baseball insights into engaging creative content.

• Manage multiple design projects simultaneously in a fast-paced, reactive sports environment, ensuring timely delivery without sacrificing quality.

📝 Enhancement Note: This role is specifically focused on the baseball vertical within a larger sports and entertainment agency, requiring a blend of creative design expertise and deep knowledge of baseball culture, athletes, and the broader sports landscape. The emphasis on "social-first" design and "athlete storytelling" indicates a need for designers who understand platform nuances and can translate complex information into digestible, visually appealing content.

📈 Primary Responsibilities

• Design and execute high-quality, on-brand creative assets for social media platforms (Instagram, TikTok, etc.), digital channels, and marketing initiatives.

• Develop innovative graphics, templates, and visual systems that define and consistently apply a fresh, contemporary identity for the @the.team.baseball account.

• Create a diverse array of assets, including player announcements, signing graphics, draft content, gameday coverage visuals, milestone celebrations, brand partnership creative, and marketing collateral.

• Support motion design and short-form video editing tasks to enhance content engagement and storytelling capabilities.

• Translate player moments, significant partnerships, and career milestones into visually compelling narratives that resonate with target audiences.

• Collaborate effectively with internal social media, marketing, and talent representation teams to ensure creative aligns with strategic objectives and enhances athlete narratives.

• Proactively research and stay informed about trends in MLB, MiLB, NIL, athlete culture, and broader cultural movements to inform and elevate creative direction.

• Identify and implement visually relevant strategies to introduce emerging players to new audiences and expand reach.

• Ensure all creative output balances artistic expression with clarity, maintaining brand alignment and audience engagement.

• Lead the evolution and consistent application of the @the.team.baseball visual identity across all digital platforms and communications.

• Maintain brand consistency with the overarching THE•TEAM brand while developing a distinctive visual approach for the baseball-specific account.

• Partner closely with internal cross-functional teams to ensure creative strategies align with overarching business, audience engagement, and client objectives.

• Apply feedback constructively and efficiently, upholding a rigorous standard of design excellence throughout the creative process.

• Manage a high volume of concurrent design projects, ensuring timely delivery within a dynamic and often reactive sports industry environment.

• Maintain meticulous organization using project management tools like Asana, fostering clear and consistent communication across all involved teams.

• Proactively plan creative assets and campaigns around key baseball calendar moments, including the MLB Draft, free agency, Spring Training, the regular season, postseason, and the World Series.

• Continuously explore emerging design trends, tools, platform-specific behaviors, and cultural moments to ensure creative output remains fresh, relevant, and impactful.

📝 Enhancement Note: The responsibilities highlight a dual focus on both creative execution and strategic brand development for a specific sports vertical. The need to "translate player moments" and "support motion design" suggests the role requires versatility beyond static graphics. Proactive planning for major sports events is a key operational aspect for this role.

🎓 Skills & Qualifications

Education:

• Bachelor’s degree in Graphic Design, Visual Arts, Marketing, or a closely related field. Experience:

• A minimum of 2+ years of professional experience in graphic design, with a strong preference for experience gained within an agency, brand marketing, or sports/entertainment environment.

• Demonstrated ability to manage multiple design projects simultaneously, meet deadlines, and adapt to fast-paced, reactive workflows, particularly within the sports industry. Required Skills:

• Graphic Design Proficiency: Expert-level skills in Adobe Creative Suite, specifically Photoshop, Illustrator, and InDesign, for creating high-quality digital and print assets.

• Visual Storytelling: Proven ability to translate complex information, data, research, and sports narratives into compelling, visually engaging, and easy-to-understand graphics and layouts.

• Social Media Design: Extensive experience designing for various social media platforms (Instagram, TikTok, etc.), with a deep understanding of platform-specific best practices, trends, and optimal formats.

• Typography & Layout: Strong command of typography, layout principles, color theory, and visual hierarchy to create aesthetically pleasing and effective designs.

• Brand Identity Development: Experience in establishing and evolving visual identities, including creating templates, style guides, and consistent design systems for digital platforms.

• Project Management: Proficiency in using project management tools such as Asana for organizing tasks, tracking progress, and maintaining clear communication across teams.

• Baseball & Sports Knowledge: Strong, demonstrable knowledge of baseball culture, including MLB and MiLB, and a solid understanding of the broader sports landscape.

• Cultural Awareness: Keen awareness of current cultural trends across sports, music, and entertainment to inform creative direction and ensure relevance.

• Attention to Detail: Meticulous attention to detail and an unwavering commitment to producing high-quality, polished design work.

• Communication: Excellent written and verbal communication skills, with the ability to articulate design choices and collaborate effectively with diverse teams.

Preferred Skills:

• Motion Design & Video Editing: Familiarity and practical experience with motion design tools like After Effects and video editing software such as Premiere Pro for creating dynamic visual content.

• Infographic Design: Experience in designing clear and impactful infographics that present data and information effectively.

• Digital Marketing Principles: Understanding of digital marketing strategies and how design contributes to campaign success and audience engagement.

• Athlete Branding: Experience or understanding of personal branding for athletes and how to visually represent their unique narratives.

• Google Suite, Keynote, Slack, Box: Proficiency in these common business and collaboration tools.

📝 Enhancement Note: The requirements emphasize a blend of technical design skills, strategic thinking for brand development, and specific industry knowledge. The "2+ years of experience" combined with a Bachelor's degree points towards a mid-level designer role. The explicit mention of "baseball culture" and "social-first" design is critical for candidates to address.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A robust portfolio showcasing a minimum of 2 years of professional digital, social media, and brand design work, with a clear emphasis on social-first content.

• Demonstrated ability to establish and evolve a consistent visual identity for a brand or platform, evidenced by case studies or project examples.

• Examples of translating complex information, player moments, or partnership details into visually compelling and easy-to-understand graphics, infographics, or motion assets.

• Projects that highlight an understanding of social media platform best practices and design tailored for platforms like Instagram and TikTok.

• Work that clearly demonstrates strong typography, layout, color theory, and overall visual storytelling capabilities. Process Documentation:

• The portfolio should implicitly or explicitly demonstrate an understanding of design workflow, from concept development and asset creation to feedback integration and final delivery.

• Evidence of managing multiple design projects, ideally with examples that show proactive planning or adaptation to reactive situations, common in sports.

• Case studies or project descriptions that articulate the design process, challenges faced, solutions implemented, and the impact of the design work.

📝 Enhancement Note: While not explicitly asking for formal process documentation, the portfolio is expected to reveal the candidate's design process, project management skills, and ability to deliver effective visual solutions within a specific context like sports marketing. The emphasis on "social-first" and "athlete storytelling" should be clearly represented.

💵 Compensation & Benefits

Salary Range: $71,000 - $82,000 USD per year.

📝 Enhancement Note: This salary range is based on the provided information for a Digital Content Designer role with 2+ years of experience in Los Angeles, CA. Salary ranges in this location for creative roles with specialized industry knowledge (sports/baseball) and proficiency in Adobe Creative Suite typically fall within this bracket. Factors influencing the exact offer include specific skill depth, portfolio strength, and the candidate's overall fit.

Benefits:

• Professional Development: Access to comprehensive learning and development programs, mentorship opportunities, and career advancement support.

• Generous Time Off: Ample paid time off (PTO) and holiday allowances to ensure work-life balance and rejuvenation.

• Parental Leave: Paid parental leave to support employees during significant life events and family transitions.

• Retirement Plan: A 401k plan with employer contribution matching, supporting long-term financial planning.

• Comprehensive Healthcare: Robust medical, dental, and vision coverage options.

• Flexible Spending Accounts (FSA/HSA): Options for health savings accounts or flexible spending accounts to manage healthcare expenses.

• Life and Disability Coverage: Employer-provided life insurance and disability coverage for financial security.

• Ancillary Benefits: Access to a range of additional benefits including critical illness insurance, identity protection, pet insurance, and 529 college savings plans.

• Commuter Benefits: Support for travel and commuting needs, where available, to ease daily commutes.

Working Hours:

• The standard full-time work schedule is 40 hours per week.

• 📝 Enhancement Note: The role operates in a fast-paced sports environment, indicating that flexibility for non-traditional hours (evenings, weekends, holidays) may be required, especially around major baseball events.

🎯 Team & Company Context

🏢 Company Culture

Industry: Sports, Entertainment, Marketing, Talent Representation. Wasserman operates globally, representing athletes, artists, and influencers across various sectors, with a significant focus on sports. The company leverages its expertise in marketing and brand building to elevate its clients' careers and partnerships.

Company Size: Wasserman is a global company with a substantial workforce, indicated by its operations in 28 countries and over 70 cities worldwide. This suggests a large, well-established organization with diverse teams and resources.

Founded: The company was founded with a belief in the unifying power of sports, music, and entertainment, leading with intelligence, ideas, and influence. This foundational principle likely shapes its collaborative and forward-thinking culture.

Team Structure:

• Specialization: The role is within a dedicated Baseball division, highlighting a specialized team structure focused on specific sports verticals. This team likely includes talent agents, marketing specialists, social media managers, and creative professionals.

• Reporting: The Digital Content Designer will likely report to a Creative Director, Marketing Manager, or Social Media Lead within the Baseball division, with frequent collaboration across multiple departments (talent, marketing, social).

• Collaboration: Cross-functional collaboration is a cornerstone of Wasserman's approach, emphasizing close partnerships between creative, marketing, talent, and business development teams to achieve client and company goals.

Methodology:

• Data-Driven Insights: Wasserman likely employs data analysis to understand audience behavior, market trends, and campaign performance, informing creative strategies and client representation.

• Strategic Brand Building: The company focuses on developing robust brand strategies for both its clients and its own platforms, emphasizing creative storytelling and impactful visual communication.

• Agile Execution: Operating in dynamic industries like sports and entertainment requires an agile approach to content creation and campaign management, allowing for quick adaptation to news and trends.

Company Website: https://www.teamwass.com/

📝 Enhancement Note: Wasserman's culture is likely dynamic, fast-paced, and client-centric, reflecting the nature of the sports and entertainment industries. The emphasis on "intelligence, ideas, and influence" suggests a value placed on strategic thinking, creativity, and industry expertise. The dedicated baseball platform indicates a commitment to specialized vertical marketing.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level Digital Content Designer. It requires foundational experience (2+ years) and the ability to execute independently on design tasks while also contributing to broader visual strategy. The designer is expected to not only create assets but also influence the visual direction of the @the.team.baseball account.

Reporting Structure: The Digital Content Designer will report to a manager within the Baseball division, likely overseeing content or marketing. They will work closely with social media managers, marketing specialists, and talent representatives, requiring strong cross-functional communication skills.

Operations Impact: The designer's work directly impacts Wasserman's brand presence and client representation within the baseball community. High-quality, engaging content drives audience engagement, enhances client visibility, supports partnership activations, and ultimately contributes to the overall success and perception of Wasserman's baseball division. The role is crucial for translating brand and client value into tangible digital assets.

Growth Opportunities:

• Specialization & Expertise: Deepen expertise in sports marketing, baseball culture, and social-first design, becoming a go-to creative for the baseball vertical.

• Creative Leadership: Progress to Senior Designer or Art Director roles, taking on more strategic creative direction, leading projects, and potentially mentoring junior designers.

• Cross-Functional Development: Gain exposure to talent representation, marketing strategy, and brand management, potentially leading to roles in broader marketing or creative leadership positions within Wasserman.

• Skill Expansion: Develop advanced motion graphics, video editing, and potentially 3D design skills, expanding the scope of creative output and marketability.

• Industry Networking: Build a strong network within the sports and entertainment industries through client interactions and industry events.

📝 Enhancement Note: The growth path for this role is clearly defined within creative disciplines, with opportunities to specialize further in sports, expand technical skills, or move into leadership and strategic roles. The emphasis on impact suggests that strong performance can lead to significant career advancement.

🌐 Work Environment

Office Type: This is an on-site role, implying a traditional office environment within Wasserman's Los Angeles headquarters. This setting is designed to foster collaboration, spontaneous ideation, and direct interaction among team members.

Office Location(s): Los Angeles, CA, United States (HQ). This location provides access to a vibrant creative and sports industry hub.

Workspace Context:

• Collaborative Environment: The office likely features open-plan areas, meeting rooms, and creative studios conducive to teamwork and brainstorming sessions with colleagues from various departments.

• Tools & Technology: Access to industry-standard design software and hardware is expected, supporting efficient workflow and high-quality output. This includes workstations equipped with Adobe Creative Suite and potentially other relevant design and video tools.

• Team Interaction: The on-site nature facilitates direct collaboration with social media managers, marketing teams, and talent representatives, allowing for real-time feedback and alignment on creative projects. Regular team meetings, stand-ups, and informal discussions are part of the daily interaction.

Work Schedule: The standard work schedule is 40 hours per week. However, given the fast-paced nature of sports and entertainment, there's an expectation of flexibility, potentially requiring work outside of standard business hours, including evenings and weekends, especially during peak seasons or around major baseball events like the MLB Draft, playoffs, or client milestones.

📝 Enhancement Note: The on-site requirement in Los Angeles suggests an environment rich in creative energy and industry connections. The expectation of flexibility in working hours is typical for roles in sports marketing and talent representation.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess foundational qualifications and creative style. Candidates with strong alignment to the "baseball," "social-first," and "Adobe Creative Suite" requirements will be prioritized.

• Portfolio Presentation & Interview: A more in-depth interview, likely including a presentation of your portfolio. Be prepared to walk through your most relevant projects, explaining your design process, creative rationale, problem-solving approach, and how you've achieved specific outcomes (e.g., audience engagement, brand consistency). Expect questions about your experience with social media, sports, and translating narratives into visuals.

• Skills Assessment/Creative Challenge: You may be asked to complete a short design challenge or a practical exercise to assess your skills under timed conditions, focusing on areas like creating a social graphic or adapting a visual concept.

• Team/Hiring Manager Interview: Further discussions to evaluate cultural fit, collaboration style, understanding of Wasserman's brand, and overall suitability for the baseball division. Questions may delve into how you stay current with design trends and sports culture.

• Final Round: Potentially a meeting with senior leadership to discuss strategic alignment and long-term potential.

Portfolio Review Tips:

• Curate Selectively: Showcase 5-7 of your strongest, most relevant projects. Prioritize work that demonstrates social-first design, brand identity development, storytelling, and proficiency with Adobe Creative Suite. Include specific examples related to sports or athlete representation if possible.

• Highlight Process: For each project, briefly explain the brief, your role, the creative process, the tools used, challenges faced, and the final outcomes or impact. Use visuals to support your narrative.

• Quantify Impact: If possible, include metrics or qualitative feedback on how your designs performed (e.g., engagement rates, brand recognition improvements).

• Tailor for Baseball: Emphasize any work related to sports, athletes, or cultural trends. Clearly articulate your understanding of baseball culture and how you'd apply it visually.

• Showcase Versatility: Include a range of asset types if applicable (graphics, infographics, short videos/motion graphics) to demonstrate your breadth of skills.

• Professional Presentation: Ensure your portfolio is well-organized, easy to navigate, and visually polished. A PDF or a dedicated online portfolio website is recommended.

Challenge Preparation:

• Understand the Brief: If given a creative challenge, thoroughly read and understand the objectives, target audience, and any constraints.

• Focus on Core Skills: For a design challenge, concentrate on strong layout, typography, visual hierarchy, and adherence to brand guidelines (even if hypothetical).

• Time Management: Practice creating assets within a limited timeframe, simulating the pressure of a real-world scenario.

• Explain Your Choices: Be prepared to articulate the rationale behind your design decisions, even for a quick challenge.

📝 Enhancement Note: The interview process emphasizes a strong portfolio and the ability to articulate design decisions and process. The creative challenge is a common way to assess practical design skills and problem-solving under pressure. Candidates should highlight their passion for baseball and understanding of its culture.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential proficiency in Photoshop, Illustrator, and InDesign for graphic design, illustration, and layout.

• Motion Design Tools: Familiarity and practical experience with After Effects for creating animated graphics and motion elements.

• Video Editing Software: Experience with Premiere Pro for editing short-form video content.

Analytics & Reporting:

• While not a primary analytics role, an understanding of how design impacts engagement metrics on social platforms is crucial. Familiarity with social media analytics dashboards to understand content performance. CRM & Automation:

• Project Management Tools: Proficiency in Asana for workflow management, task tracking, and team collaboration.

• Cloud Storage: Experience with tools like Box for file sharing and storage.

• Communication Platforms: Fluency in Slack for real-time team communication and Google Suite (Docs, Sheets, Slides) for document creation and collaboration.

• Presentation Software: Proficiency in Keynote or Google Slides for presenting design concepts and project outcomes.

📝 Enhancement Note: The core technical requirement is mastery of the Adobe Creative Suite, with a strong preference for motion graphics and video editing capabilities. Proficiency in project management and collaboration tools is also key for workflow efficiency.

👥 Team Culture & Values

Operations Values:

• Creativity & Innovation: A strong emphasis on developing fresh, engaging, and visually compelling content that pushes creative boundaries within the sports and entertainment space.

• Excellence & Quality: A commitment to high standards in all design output, ensuring polished, professional, and on-brand execution.

• Collaboration & Teamwork: A culture that values close partnerships across talent, marketing, and creative departments to achieve shared goals and client success.

• Passion for Sports & Culture: A shared enthusiasm for baseball, athletes, and broader cultural trends, driving authentic and relevant content creation.

• Agility & Responsiveness: The ability to adapt quickly to fast-paced environments, react to timely opportunities, and manage projects efficiently in a dynamic industry.

Collaboration Style:

• Cross-Functional Integration: Designers are expected to work seamlessly with talent agents, marketing managers, and social media specialists, acting as a key partner in shaping client narratives and campaigns.

• Feedback-Driven Iteration: A culture that embraces constructive feedback as a means to refine creative work and ensure alignment with strategic objectives. Open communication and a willingness to iterate are highly valued.

• Knowledge Sharing: Encouragement of sharing insights on design trends, platform updates, and cultural moments to collectively elevate the team's creative output and strategic thinking.

📝 Enhancement Note: The culture at Wasserman, particularly within specialized divisions like baseball, likely fosters a blend of creative passion, professional rigor, and collaborative spirit. The values emphasize not only artistic skill but also the ability to work effectively within a team to achieve tangible business and client objectives.

⚡ Challenges & Growth Opportunities

Challenges:

• Fast-Paced & Reactive Environment: The sports world is constantly evolving. This role requires the ability to quickly design assets for breaking news, player achievements, or trending cultural moments without compromising quality.

• Balancing Brand Consistency with Freshness: Maintaining a consistent visual identity for @the.team.baseball while also innovating and keeping content fresh and appealing to diverse audiences.

• Translating Complex Narratives: Effectively communicating player stories, partnership value, and industry insights through visual design, making them easily digestible and engaging for social media consumption.

• Managing Multiple Stakeholders & Deadlines: Juggling requests from various teams (talent, marketing, social) and meeting tight deadlines in a high-pressure sports environment.

Learning & Development Opportunities:

• Specialized Design Skills: Opportunities to deepen expertise in motion graphics, short-form video editing, and potentially emerging digital design techniques relevant to sports and entertainment.

• Sports Industry Immersion: Gaining in-depth knowledge of baseball, athlete representation, and sports marketing strategies, becoming a subject matter expert.

• Brand Strategy & Storytelling: Developing a stronger understanding of brand building, narrative development, and how visual design contributes to overall marketing and client success.

• Mentorship & Networking: Access to experienced professionals within Wasserman who can provide guidance, career advice, and networking opportunities within the sports and entertainment industries.

• Industry Trends: Continuous learning about new design tools, platform features, and evolving cultural landscapes to keep creative strategies at the forefront.

📝 Enhancement Note: The challenges are inherent to the dynamic nature of sports marketing and talent representation. The growth opportunities are geared towards developing specialized expertise, enhancing creative leadership, and expanding professional networks within the industry.

💡 Interview Preparation

Strategy Questions:

• Vision & Strategy: "How would you approach developing a refreshed visual identity for a dedicated baseball social media platform like @the.team.baseball? What key elements would you focus on?" (Prepare to discuss brand archetypes, color palettes, typography, and platform-specific considerations.)

• Storytelling & Translation: "Describe a time you had to translate complex information or a specific narrative (e.g., an athlete's journey, a partnership's value) into a visually compelling social media asset. What was your process, and what was the outcome?" (Focus on your process, creative choices, and any measurable impact.)

• Problem-Solving & Process: "Imagine we have a major player signing announcement to make within 24 hours. Walk me through how you would approach designing the necessary graphics and motion assets, considering speed and quality." (Highlight your workflow, ability to prioritize, and communication during tight deadlines.)

Company & Culture Questions:

• Brand Understanding: "What are your thoughts on Wasserman's current approach to baseball representation and social media content? How do you see your role contributing to that?" (Research their website, social media, and recent client work.)

• Team Collaboration: "This role requires close collaboration with talent agents and marketing managers. Describe your ideal collaboration process with non-designers to ensure creative projects meet strategic goals." (Discuss communication, feedback loops, and stakeholder management.)

• Industry Passion: "What excites you most about baseball culture, and how do you see that passion influencing your design work?" (Demonstrate genuine interest and knowledge.)

Portfolio Presentation Strategy:

• Narrative Arc: Structure your portfolio presentation with a clear beginning, middle, and end for each project. Start with the brief/challenge, detail your process and creative decisions, and conclude with the outcome and any learned lessons.

• Focus on Relevance: Prioritize projects that showcase social media design, brand identity, visual storytelling, and your proficiency with Adobe Creative Suite. If you have sports-related work, highlight it prominently.

• Explain Your "Why": For every design choice – color, typography, layout, imagery – be ready to explain the strategic reasoning behind it. Connect your design decisions back to the project's objectives and target audience.

• Demonstrate Process: Show sketches, mood boards, or early concepts if possible to illustrate your thought process and iterative approach.

• Quantify Impact (If Possible): If you have data on engagement, reach, or other metrics related to your designs, present it clearly. Otherwise, speak to the qualitative impact or success factors.

• Be Concise: Respect the interviewer's time. Practice your presentation to be engaging yet efficient.

📝 Enhancement Note: Interview preparation should focus on demonstrating a blend of creative talent, strategic thinking, operational efficiency (project management), and industry-specific knowledge (baseball culture). The portfolio is the primary tool for showcasing skills, so practicing its presentation is crucial.

📌 Application Steps

To apply for this Digital Content Designer (Baseball) position:

• Submit your application through the provided link on the Wasserman careers portal.

• Curate Your Portfolio: Select 5-7 of your most impactful design projects that best demonstrate your skills in social media design, brand identity, visual storytelling, and your proficiency with Adobe Creative Suite. Prioritize any work related to sports, athletes, or cultural trends. Ensure your portfolio is easily accessible (e.g., online portfolio link or PDF).

• Tailor Your Resume: Highlight relevant experience, specifically mentioning your years of graphic design experience, proficiency in Adobe Creative Suite, motion graphics/video editing skills, and any knowledge of baseball or the sports industry. Use keywords from the job description.

• Prepare Your Portfolio Presentation: Practice walking through your portfolio, articulating your design process, creative rationale, problem-solving approach, and the impact of your work. Be ready to discuss your understanding of social-first design and baseball culture.

• Research Wasserman: Familiarize yourself with Wasserman's overall brand, their work in baseball, and their client roster. Understand their company values and approach to talent representation and marketing.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.