Digital & Graphic Designer

📍 Job Overview

Job Title: Digital & Graphic Designer

Company: Introw

Location: Ghent, Flanders, Belgium

Job Type: FULL_TIME

Category: Marketing & Design Operations

Date Posted: 2026-08-07

Experience Level: 2-5 years

Remote Status: Hybrid (3 days in office expected)

🚀 Role Summary

• Drive visual brand consistency across all digital and physical touchpoints, ensuring a cohesive and impactful brand identity for Introw.

• Execute design projects for major industry events, conceptualizing and creating booth designs, signage, and promotional materials that align with brand strategy.

• Develop engaging social media content and campaign creative, adhering to established brand voice, style, and messaging for B2B SaaS audiences.

• Leverage a suite of design tools (Figma, Photoshop, Illustrator, Indesign) to rapidly produce high-quality marketing assets, from quick social graphics to comprehensive event kits.

• Collaborate closely with marketing and product teams to translate brand direction into tangible design solutions that support business objectives and enhance the company's AI-native category leader positioning.

📝 Enhancement Note: This role is positioned within Marketing & Design Operations due to its focus on executing and maintaining brand consistency across various marketing channels and physical touchpoints, requiring a blend of creative execution and operational adherence to brand guidelines. The emphasis on "shipping design across every touchpoint" and "applying the visual system consistently" highlights the operational aspect of design execution.

📈 Primary Responsibilities

• Execute comprehensive brand refresh initiatives across the company website, social media platforms, product marketing pages, email signatures, promotional merchandise, and event booths.

• Design end-to-end creative assets for major industry events such as Dreamforce, Black Hat, and INBOUND, including booth concepts, large-format signage, and unique giveaway items.

• Ensure strict adherence to the established visual system, including logo usage, color palettes, typography, illustration style, and template consistency, proactively flagging any deviations.

• Create compelling social media content, LinkedIn assets, and broader campaign creative that aligns with Introw's established brand voice, style, and strategic messaging for a B2B SaaS audience.

• Rapidly respond to design requests from internal teams, managing the full lifecycle from brief to delivery for diverse assets, without compromising on design quality or craft.

• Develop and maintain design templates for various marketing materials to streamline future content creation and ensure brand consistency.

• Collaborate with marketing stakeholders to understand campaign objectives and translate them into visually effective design solutions.

• Contribute to the evolution of the brand's visual identity as the company scales and enters new market segments.

📝 Enhancement Note: The responsibilities emphasize rapid execution and broad application of design across multiple channels, indicating a role that requires both creative skill and operational efficiency in asset delivery, crucial for a fast-growing B2B SaaS company.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong portfolio demonstrating equivalent practical experience and understanding of design principles is essential.

Experience: 3+ years of professional experience in graphic design and brand execution, with a proven track record of shipping creative work for marketing campaigns and physical/digital touchpoints.

Required Skills:

• Mastery of design software including Figma, Adobe Photoshop, Adobe InDesign, and Adobe Illustrator.

• Demonstrated ability to execute and maintain brand consistency across diverse mediums.

• Experience in designing marketing campaign assets, both digital and physical.

• Proven ability to work independently, take initiative, and make design decisions with limited oversight.

• Exceptional attention to detail, with a keen eye for identifying and correcting design inconsistencies (e.g., misaligned logos, incorrect color shades, off-brand fonts).

• Strong understanding of visual systems, including logo usage, color theory, typography, and illustration.

• Ability to manage multiple projects simultaneously and deliver high-quality work under tight deadlines.

• Excellent communication and collaboration skills for working with internal teams.

• Adaptability and coachability, with a demonstrated ability to receive and apply feedback effectively. Preferred Skills:

• Experience designing for physical event presence, including booths, signage, and merchandise.

• Proficiency in motion graphics or video editing software.

• Comfort and experience building web pages and components within Webflow.

• Familiarity with B2B SaaS marketing and its specific design needs.

• Understanding of AI-native product aesthetics and design trends.

📝 Enhancement Note: The "3+ years" experience benchmark and emphasis on "shipping real brand and creative work" suggest a need for candidates who can hit the ground running with minimal ramp-up, aligning with a fast-paced startup environment. The "builder" mentality requirement points to a need for self-starters.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated portfolio showcasing a strong, consistent brand execution across multiple touchpoints (digital and physical).

• Demonstrations of successful brand refreshes or significant contributions to brand evolution.

• Case studies illustrating the ability to apply a visual system consistently and effectively.

• Examples of marketing campaign assets, social media content, and event-specific designs.

• Evidence of fast turnaround times without sacrificing craft or attention to detail.

• Inclusion of work that highlights problem-solving and independent decision-making in design execution. Process Documentation:

• Examples demonstrating how you approach a design brief from initial concept to final delivery, highlighting your process for ensuring brand consistency.

• Documentation of your workflow for managing multiple design requests and prioritizing tasks in a fast-paced environment.

• Showcase of how you identify and rectify design inconsistencies within existing brand assets or new materials.

• Any examples of template creation or systemization of design elements to improve efficiency for yourself or a team.

📝 Enhancement Note: The portfolio is critical for this role, serving as the primary evidence of a candidate's ability to execute brand direction and maintain consistency. The emphasis on "craft and consistency" means the portfolio must be impeccably presented and showcase a high degree of polish.

💵 Compensation & Benefits

Salary Range: Based on regional standards for a Digital & Graphic Designer with 2-5 years of experience in Ghent, Belgium, a competitive salary range would typically fall between €38,000 and €55,000 annually. This estimate considers the cost of living in Ghent, the demand for skilled designers in the tech sector, and Introw's stated growth trajectory.

Benefits:

• Macbook Air and iPhone provided for work.

• Fully paid phone subscription to ensure seamless communication.

• Comprehensive healthcare benefits plan for employee well-being.

• Meal vouchers to support daily expenses.

• Exclusive Introw merchandise as part of the employee perks.

• Regular team drinks and events to foster a strong team culture and camaraderie.

Working Hours: A standard full-time work schedule of approximately 40 hours per week is expected, with flexibility for a day or two of remote work.

📝 Enhancement Note: Salary estimate is based on general market data for Belgium and similar tech roles, considering the specified experience level. The benefits package is comprehensive and typical for a growing tech startup, focusing on employee well-being and engagement.

🎯 Team & Company Context

🏢 Company Culture

Industry: B2B SaaS (Software as a Service), specifically Partner Management Platforms, with a strong focus on AI-native solutions. Introw operates in a rapidly evolving tech landscape where brand perception is a key differentiator.

Company Size: Introw is a growing startup, indicated by its rapid growth (4-5x year over year) and significant VC funding, suggesting a dynamic, fast-paced environment with increasing team size and complexity.

Founded: Founded in 2020, Introw is a relatively young company, focused on innovation and establishing itself as a leader in the AI-native partner management space. This implies a culture of agility, experimentation, and rapid development.

Team Structure:

• The design function likely operates within or closely aligned with the marketing team, reporting to a Marketing Lead or Head of Marketing.

• This role is described as a "dedicated full-time designer," suggesting it might be the primary design resource or part of a small, growing design team.

• Cross-functional collaboration is expected with product, marketing, and sales teams to ensure brand consistency across all company touchpoints. Methodology:

• Data-driven decision-making is implied by the B2B SaaS context and the need for a strong brand to support growth.

• Workflow optimization is a key focus, especially for this designer role, aiming to execute brand refresh and deliver assets quickly and efficiently.

• Automation is indirectly relevant, as the company leverages AI and aims to be an "AI-native" leader, suggesting an appreciation for efficient processes.

Company Website: https://introw.io

📝 Enhancement Note: The company's focus on being an "AI-native category leader" and its rapid growth suggest a culture that values innovation, speed, and high performance. The design role is positioned as crucial for establishing and maintaining this leading brand image.

📈 Career & Growth Analysis

Operations Career Level: This role is an individual contributor position at an intermediate to senior level (2-5 years experience), focused on execution within the design and marketing operations function. It's a foundational role for building a strong brand identity.

Reporting Structure: The designer will likely report to a Marketing Manager or Head of Marketing, working closely with other marketing team members and potentially product managers.

Operations Impact: The designer's work directly impacts Introw's brand perception, market positioning, and ability to attract customers and partners. By executing a strong brand refresh and maintaining visual consistency, they contribute significantly to lead generation, customer acquisition, and overall company growth in the competitive B2B SaaS and AI space.

Growth Opportunities:

• Specialization: Potential to specialize further in areas like product marketing design, event branding, or motion graphics as the company grows and needs evolve.

• Leadership: Opportunity to grow into a lead designer role, managing junior designers or external agencies as the team expands.

• Skill Development: Exposure to a fast-growing tech company provides opportunities to learn about B2B SaaS marketing, AI product branding, and potentially new design tools and methodologies.

• Impact: Direct contribution to building the brand of a category-defining product, offering significant professional satisfaction and resume value.

📝 Enhancement Note: The growth potential is tied to the company's rapid scaling. As Introw grows, the need for specialized design skills and potentially design leadership will increase, offering a clear path for career advancement for a high-performing individual.

🌐 Work Environment

Office Type: The job description states they "work from our office in Ghent, mostly in person with a day or two of flexibility," indicating a hybrid work model with a strong emphasis on in-office presence.

Office Location(s): Ghent, Flanders, Belgium. This is a vibrant city known for its innovation and tech scene.

Workspace Context:

• The environment is described as "dynamic" and fast-paced, characteristic of a high-growth startup.

• Collaboration is key, with the expectation of in-person interaction for a significant portion of the week, facilitating quick feedback loops and team cohesion.

• Access to necessary design tools (Macbook, iPhone) and a supportive team culture (team drinks, events) are part of the work environment.

• The role requires a "builder" mentality, suggesting an environment where initiative and proactive problem-solving are valued.

Work Schedule: The standard working hours are approximately 40 hours per week, with the hybrid model offering some flexibility in terms of location on certain days. This schedule allows for focused work on design projects while facilitating team collaboration.

📝 Enhancement Note: The emphasis on "mostly in person" suggests an environment that values direct collaboration and spontaneous ideation, which can be highly beneficial for creative roles like design.

📄 Application & Portfolio Review Process

Interview Process:

• Intro Call: A brief initial conversation to assess mutual fit and initial qualifications. Be prepared to articulate your interest in Introw and the specific role.

• Portfolio Deep-Dive: A detailed review of your submitted portfolio. Focus on projects that best demonstrate your brand execution, consistency, and ability to work across digital and physical mediums. Be ready to discuss your process, decisions, and the impact of your work.

• Creative Exercise: A short, practical exercise based on a real Introw brand asset. This will likely test your ability to apply brand guidelines quickly and creatively. Prepare to demonstrate your speed and craft.

• Team Meeting: An opportunity to meet with members of the team, likely including marketing and potentially product stakeholders. This assesses cultural fit, collaboration style, and how you integrate with the broader team.

Portfolio Review Tips:

• Curate Selectively: Showcase 3-5 of your strongest projects that directly align with the job description's requirements (brand refresh, event design, social media assets).

• Highlight Process: For each project, briefly explain the brief, your design process, the tools used, your specific contributions, and the outcome or impact. Use visuals effectively.

• Emphasize Consistency: Clearly demonstrate how you applied brand guidelines and maintained visual consistency across different assets within a project or campaign.

• Showcase Speed & Detail: Include examples that illustrate your ability to deliver quickly without sacrificing quality, and highlight your attention to detail.

• Tailor to Introw: If possible, include a concept or mock-up that shows how you'd approach a specific Introw design challenge, demonstrating your understanding of their brand and market.

Challenge Preparation:

• Understand Introw's Brand: Research their current brand, website, social media presence, and product. Identify strengths and areas where a refresh could be impactful.

• Practice Brand Application: Work through exercises where you apply a given brand guide to different assets (e.g., a social post, a banner ad, a simple flyer).

• Time Management: Practice completing design tasks within a limited timeframe, simulating the "move fast" requirement.

• Articulate Decisions: Be prepared to clearly explain why you made certain design choices, linking them back to brand strategy, objectives, or user needs.

📝 Enhancement Note: The interview process is designed to be efficient, reflecting the startup's pace. The emphasis on a "creative exercise built on a real Introw brand asset" means candidates should be ready to demonstrate immediate practical application of their skills within the company's context.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for collaborative design, prototyping, and UI/UX design. Proficiency is key for modern design workflows.

• Adobe Photoshop: Critical for image manipulation, photo editing, and detailed raster graphics creation.

• Adobe InDesign: Necessary for page layout and design of multi-page documents like brochures, event kits, or presentations.

• Adobe Illustrator: Fundamental for vector graphics, logo design, icons, and scalable illustrations.

Analytics & Reporting:

• While not directly a designer's tool, understanding how design impacts metrics (website engagement, social media interaction) is beneficial. Familiarity with analytics dashboards (e.g., Google Analytics, social media analytics) can provide context for design performance. CRM & Automation:

• Webflow: Preferred for website design and content management, indicating a need for designers comfortable with or able to quickly learn web design platforms.

• Basic understanding of how design assets are used within CRM systems (like HubSpot or Salesforce, mentioned in the company description) for marketing campaigns can be advantageous.

📝 Enhancement Note: The core tools are standard for graphic and digital design. The inclusion of Webflow suggests a need for designers who can contribute to web design or at least understand web design principles and implementation.

👥 Team Culture & Values

Operations Values:

• Craft and Consistency: High value placed on the quality and meticulous execution of design work, ensuring brand integrity across all touchpoints. This is not seen as "busywork" but as fundamental to brand success.

• Speed and Precision: The ability to deliver high-quality work quickly and accurately is paramount in a fast-paced startup environment.

• Detail-Obsessed: A culture that rewards individuals who catch subtle errors and ensure a polished final product.

• Builder Mentality: Valuing initiative, self-sufficiency, and the ability to move projects forward independently.

• Coachable & Adaptable: Openness to feedback, rapid iteration, and continuous improvement is crucial for growth.

Collaboration Style:

• Cross-functional Integration: Close collaboration with marketing, product, and sales teams is expected to ensure design aligns with business objectives and technical realities.

• Feedback-Driven: An environment where feedback is actively sought, given, and applied to improve designs and processes.

• Agile & Responsive: The ability to respond quickly to evolving needs and project requests from various internal stakeholders.

📝 Enhancement Note: The culture appears to be a blend of high creative standards and operational efficiency, typical of successful tech startups aiming for category leadership. The emphasis on "craft and consistency" alongside "fast and precise" execution defines the expected performance.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Speed and Craft: The primary challenge will be to maintain high design quality and brand consistency while meeting the rapid turnaround demands of a fast-growing startup.

• Brand Evolution: Contributing to and executing a brand refresh for a company aiming to define a new category can be complex, requiring strategic thinking alongside creative execution.

• Scope of Work: As the sole or primary designer, managing a wide range of design requests from different departments can be demanding.

• Adopting New Tools: Quickly becoming proficient in new tools like Webflow or any emerging design technology required by the company.

Learning & Development Opportunities:

• Deep Dive into B2B SaaS & AI Branding: Gaining specialized experience in branding for a cutting-edge tech sector.

• Event Design Expertise: Developing strong skills in conceptualizing and executing large-scale event presence.

• Web Design Integration: Enhancing skills in web design platforms like Webflow.

• Career Advancement: Potential to grow into a Lead Designer or Art Director role as the company scales and the design function matures.

• Cross-functional Exposure: Understanding the interplay between design, marketing, sales, and product in a high-growth tech environment.

📝 Enhancement Note: The challenges are directly linked to the growth phase of the company and the demands of a core role within a lean team. The opportunities are substantial for a designer looking to make a significant impact and grow their career in the tech industry.

💡 Interview Preparation

Strategy Questions:

• "How do you ensure brand consistency across a multitude of digital and physical touchpoints, especially in a fast-paced environment?" (Prepare to discuss your process, tools, and proactive measures.)

• "Describe a time you had to quickly execute a design project with a tight deadline. What was your approach, and what was the outcome?" (Focus on your speed, problem-solving, and ability to maintain quality.)

• "Imagine you're tasked with refreshing a key element of Introw's brand. What would be your first steps, and how would you approach ensuring it aligns with our AI-native positioning?" (Demonstrate strategic thinking and brand understanding.) Company & Culture Questions:

• "What interests you most about Introw's mission and our position as an AI-native leader in partner management?" (Research Introw's product, market, and company values.)

• "How do you approach receiving and incorporating feedback on your designs, especially from non-designers?" (Highlight your coachability and collaborative spirit.)

• "Describe your experience working in a startup or high-growth environment. What do you find most rewarding and most challenging?" (Showcase your adaptability and understanding of startup dynamics.) Portfolio Presentation Strategy:

• Tell a Story: For each project, don't just show the final output. Explain the problem, your process, your role, the decisions you made, and the impact.

• Quantify Impact: Whenever possible, use metrics or qualitative feedback to demonstrate the success of your designs (e.g., increased engagement, positive client feedback, successful event execution).

• Showcase Range: Ensure your portfolio presentation covers your ability to handle different types of projects (digital, physical, social, web).

• Highlight Consistency: Explicitly point out how you applied brand guidelines and maintained visual coherence throughout your work.

• Be Concise: Respect the interviewer's time. Focus on the most relevant projects and insights.

📝 Enhancement Note: Interview preparation should focus on demonstrating not only design skills but also the operational mindset required for a startup: speed, adaptability, problem-solving, and a keen eye for detail and consistency.

📌 Application Steps

To apply for this Digital & Graphic Designer position:

• Submit your application through the provided link on join.com.

• Portfolio Customization: Ensure your portfolio prominently features projects that showcase brand refresh, digital campaign assets, and ideally, physical event design. Tailor the selection to highlight your speed, detail-orientation, and consistency.

• Resume Optimization: Update your resume to clearly articulate your years of experience (aiming for the 3+ year sweet spot) and proficiency in the required design tools (Figma, Photoshop, Illustrator, InDesign, Webflow). Quantify achievements where possible.

• Prepare for Creative Exercise: Familiarize yourself with Introw's current branding and consider how you would approach a design challenge based on their AI-native positioning. Practice executing a design task quickly and efficiently.

• Company Research: Thoroughly research Introw's product, market, recent news, and company culture. Prepare thoughtful questions about their brand strategy and growth trajectory.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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