Design Manager - Experience

📍 Job Overview

Job Title: Design Manager - Experience

Company: Dyson

Location: Singapore - St James Power Station Headquarters, Singapore

Job Type: FULL_TIME

Category: Product Experience Management / Design Operations

Date Posted: 2026-05-15T00:00:00

Experience Level: Mid-Senior Level (Estimated 5-10 years)

Remote Status: On-site

🚀 Role Summary

• Spearhead the definition and execution of the end-to-end user experience for specific Dyson product categories, encompassing both physical product and digital touchpoints.

• Drive product innovation and differentiation by maintaining a keen awareness of market trends, user-centric leadership, and emerging technologies within the consumer electronics and design sectors.

• Champion a user-first approach, translating complex user insights, business needs, and commercial priorities into actionable product requirements and features.

• Foster robust collaboration across multidisciplinary teams, including Engineering, Product Development, Marketing, and Digital Design, to ensure seamless integration and delivery of exceptional user journeys.

📝 Enhancement Note: This role is positioned as a Design Manager with a specific focus on "Experience," indicating a strategic oversight of the holistic user journey rather than purely visual or UI design. The emphasis on both physical and digital touchpoints suggests a deep integration with product development and software teams, making it a critical GTM (Go-To-Market) enablement role. The estimated experience level is based on the typical requirements for a management position with ownership of end-to-end product experience.

📈 Primary Responsibilities

• Define Product Experience Vision & Strategy: Establish clear physical and digital requirements for all user experience aspects within a project or category, ensuring alignment with Dyson's innovation and user-centric principles.

• Cross-functional Stakeholder Alignment: Translate diverse inputs from Business Units, Innovation, Commercial, Customer Support, IT, and Legal into prioritized physical and digital product features, balancing time, cost, specification, and quality constraints.

• Physical Experience Oversight: Define high-level product experience features and requirements from unboxing through end-of-life, collaborating with Product and Experience Designers to map user journeys across various personas and environments.

• Digital Experience Guidance: Guide the definition and prioritization of digital user experience features and requirements, working closely with Digital User Experience Designers to contextualize user journeys, including edge cases and fault scenarios.

• Out-of-Box Experience (OOBE) Management: Oversee the requirement setting, design, and testing of physical packaging, onboarding materials, and ensuring consistency of essential product information across web, app, and print.

• App Content & Asset Integration: Ensure app image, asset, and film requirements are clearly defined, delivered on schedule, and integrated into the overall project schedule by collaborating with relevant commercial and content teams.

• Continuous Improvement Advocacy: Drive and champion process improvements within the product development lifecycle, with a strong focus on enhancing user experience outcomes and overall delivery excellence.

📝 Enhancement Note: The responsibilities highlight a blend of strategic vision setting and tactical execution oversight, common in senior operations and product management roles focused on GTM readiness. Specific mention of "Product Requirement Documents (PRDs)" and managing app content assets points to deep involvement in the product lifecycle, directly impacting market readiness and user adoption.

🎓 Skills & Qualifications

Education: Degree in Engineering, Design, Digital Media, or a closely related discipline, or equivalent practical experience demonstrating strong analytical and creative problem-solving abilities.

Experience:

• Extensive experience (estimated 5-10 years) managing technical or manufactured products from concept through to final delivery, with demonstrable ownership of the user experience.

• Proven track record of influencing product vision, user-centric design, and successful delivery within a cross-functional product development environment.

• Demonstrated ability to manage and integrate user experience considerations for both physical products and their associated digital interfaces (apps, connected services).

• Working knowledge of end-to-end product development processes, manufacturing considerations, and the integration of digital ecosystems.

Required Skills:

• User Experience (UX) Strategy: Ability to define and articulate a compelling user experience vision, encompassing both physical and digital interactions.

• Product Vision & Requirements Definition: Skill in translating broad concepts into specific, actionable product requirements and experience briefs.

• Cross-functional Leadership & Collaboration: Proven ability to lead and influence diverse teams toward shared product experience goals.

• Stakeholder Management: Expertise in building relationships, managing expectations, and driving alignment across various internal and external stakeholders.

• Project Delivery Excellence: Strong focus on meeting project milestones, managing timelines, and delivering high-quality outcomes within defined constraints.

• Commercial Acumen: Capacity to balance user needs with business priorities to achieve optimal commercial outcomes and market impact.

• Digital Ecosystem Integration: Understanding of how physical products connect with digital platforms (apps, cloud services) to create a cohesive user experience.

• Product Requirement Documentation (PRD): Proficiency in creating and managing detailed PRDs that clearly articulate product features and user experience expectations.

• User Journey Mapping & Persona Development: Ability to empathize with users and map out detailed user journeys for different personas and scenarios.

• Market Trend Analysis: Capacity to stay abreast of industry trends, competitive landscapes, and emerging technologies to inform product strategy.

• Physical Product Design Sensibility: Understanding of physical product design principles and how they impact user interaction and perception.

• Packaging Design Oversight: Ability to guide the design and requirements for product packaging to ensure a positive unboxing experience.

• Strategic Planning: Skill in developing long-term strategies for product experience that align with company objectives.

• Effective Communication: Ability to convey complex requirements and ideas clearly and concisely to all levels of the organization.

• Problem-Solving: Aptitude for identifying user pain points and developing innovative solutions.

• Change Management: Passion for driving improvements in processes and user-centric methodologies.

Preferred Skills:

• Experience with Agile or Lean product development methodologies.

• Familiarity with user research techniques and usability testing.

• Knowledge of software development lifecycle (SDLC) and app development processes.

• Experience in managing global product launches.

• Proficiency in specific design and project management software (e.g., Jira, Confluence, Figma).

📝 Enhancement Note: The "Required Skills" section has been expanded significantly to reflect the multifaceted nature of an "Experience" Design Manager role at a company like Dyson. It emphasizes the blend of strategic thinking, user advocacy, and cross-functional leadership necessary for success. The inclusion of "Product Requirement Documentation (PRD)" and "Digital Ecosystem Integration" are critical keywords for operations and product development roles.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Case Studies of End-to-End Experience Management: Showcase projects where you managed the user journey from initial concept through to market launch, detailing both physical and digital aspects.

• Demonstration of Cross-Functional Leadership: Provide examples of how you successfully aligned diverse teams (e.g., hardware engineering, software development, marketing, commercial) to achieve shared product experience goals.

• User-Centric Problem-Solving Examples: Present specific instances where you identified user pain points and implemented solutions that demonstrably improved the user experience and product adoption.

• Documentation of Requirements & Specifications: Include samples (redacted for confidentiality) of product requirement documents, experience briefs, or user journey maps that illustrate your ability to translate user needs into actionable product specifications.

• Evidence of Balancing Constraints: Highlight projects where you successfully navigated trade-offs between user needs, technical feasibility, budget, and timelines, demonstrating commercial acumen.

Process Documentation:

• Workflow Design & Optimization: Candidates are expected to articulate their approach to designing and optimizing workflows for product experience development, from ideation to validation.

• System Implementation & Integration: Demonstrate experience in integrating digital components (apps, firmware) with physical products and ensuring a cohesive user experience across all touchpoints.

• Measurement & Performance Analysis: Showcase how you have defined metrics to measure the success of product experiences and utilized data to drive continuous improvement and inform future product iterations.

📝 Enhancement Note: Portfolio requirements for this role are heavily focused on demonstrating practical application of user experience principles within a complex product development environment. The emphasis on cross-functional alignment, requirements documentation, and balancing constraints is key for operations-focused candidates.

💵 Compensation & Benefits

Salary Range:

For a Design Manager - Experience role in Singapore, with an estimated 5-10 years of experience, the salary range is typically between SGD 100,000 - SGD 160,000 per annum. This estimate is based on market research for similar management-level design and product experience roles in Singapore's technology and consumer goods sectors. Factors influencing the exact salary include the candidate's specific experience, the breadth of their portfolio, and Dyson's internal compensation structure.

Benefits:

• Comprehensive Health & Wellness: Includes medical, dental, and vision insurance, potentially with wellness programs and on-site facilities.

• Generous Paid Time Off: Vacation days, public holidays, and sick leave to support work-life balance.

• Retirement Savings Plan: Contributions to a national or company-sponsored retirement fund (e.g., CPF in Singapore).

• Employee Discounts: Significant discounts on Dyson products for personal use.

• Professional Development: Opportunities for training, workshops, and attending industry conferences to enhance skills in design, product management, and operations.

• Performance Bonuses: Potential for annual bonuses based on individual and company performance.

• Relocation Assistance: May be provided for international candidates, though not explicitly stated.

Working Hours:

Standard full-time working hours are typically 40 hours per week. While the role is on-site, Dyson often fosters a culture that supports flexible working arrangements where operational needs allow, though core hours will likely be required for effective cross-functional collaboration.

📝 Enhancement Note: The salary range is an estimate based on typical market rates for a Design Manager with significant experience in Singapore. Benefits are inferred from standard offerings by large multinational corporations in the tech/consumer goods sector. The working hours are standard for full-time roles, with an acknowledgement of potential flexibility.

🎯 Team & Company Context

🏢 Company Culture

Industry: Consumer Electronics & Technology, with a strong focus on Engineering, Design, and Innovation. Dyson is known for disrupting established markets with technologically advanced and aesthetically distinct products.

Company Size: Dyson is a large, global corporation, employing thousands of individuals across various functions and geographies. This scale offers opportunities for broad impact and career development within a well-established organization.

Founded: Dyson was founded in 1993 by Sir James Dyson. Its history is marked by relentless innovation, starting with the bagless vacuum cleaner and expanding into categories like fans, heaters, hair dryers, and connected devices. This innovative spirit is deeply embedded in its culture.

Team Structure:

• The "Design Manager - Experience" will likely be part of a larger Product Development or Category Management team.

• This role will report to a senior leader within the Design, Product, or Programme Management function.

Methodology:

• Data-Driven Decision Making: Dyson emphasizes using user insights, market data, and performance metrics to inform design and product decisions.

• Iterative Development: A culture of prototyping, testing, and refining designs based on feedback and performance is common.

• Engineering Excellence: A deep commitment to rigorous engineering, testing, and quality assurance underpins all product development.

• User-Centricity: A core principle is understanding and solving real user problems through innovative design and technology.

Company Website: https://www.dyson.com/

📝 Enhancement Note: Dyson's reputation for innovation and engineering excellence is a key differentiator. The company culture is likely to be demanding, fast-paced, and highly collaborative, requiring individuals who are passionate about pushing boundaries and delivering exceptional quality.

📈 Career & Growth Analysis

Operations Career Level: This role represents a mid-to-senior management position within the "Experience" or "Product Experience" domain. It signifies a transition from individual contributor roles to strategic oversight and team leadership, with significant influence on product direction.

Reporting Structure: The Design Manager will likely report into a Director or VP level within Product Development, Design, or a specific Business Unit. They will manage the experience aspects of product development, collaborating closely with peers in engineering, software, and programme management.

Operations Impact: The Design Manager plays a crucial role in ensuring Dyson's products not only function exceptionally but also deliver a seamless, intuitive, and desirable user experience. This directly impacts customer satisfaction, brand loyalty, market adoption, and ultimately, revenue generation and long-term business success. Their work bridges the gap between user needs, technical capabilities, and business strategy.

Growth Opportunities:

• Leadership Advancement: Potential to move into Senior Design Manager, Head of Experience, or Director-level roles overseeing larger product portfolios or entire categories.

• Specialization: Deepen expertise in specific areas of user experience, such as connected device ecosystems, digital product strategy, or advanced physical interaction design.

• Cross-Functional Mobility: Opportunities to move into broader Product Management, Programme Management, or Innovation roles within Dyson.

• Global Exposure: As Dyson is a global company, there may be opportunities to work on international projects or relocate to other Dyson hubs.

• Continuous Learning: Access to Dyson's internal training programs and support for external professional development to stay at the forefront of design and technology trends.

📝 Enhancement Note: This role is a significant step in a career path focused on product experience and user-centric development. The growth opportunities highlight Dyson's commitment to internal talent development and providing avenues for career progression within its global operations.

🌐 Work Environment

Office Type: The role is based at Dyson's Singapore Headquarters at St James Power Station, a prestigious and likely modern office environment. This suggests a blend of collaborative workspaces, private meeting rooms, and potentially design labs or prototyping areas.

Office Location(s): Singapore - St James Power Station Headquarters. This location offers a central, accessible hub within Singapore, likely providing excellent amenities and connectivity.

Workspace Context:

• Collaborative Environment: Expect an open-plan or flexible workspace designed to encourage interaction and brainstorming among cross-functional teams.

• Access to Tools & Technology: Likely to have access to state-of-the-art design software, prototyping tools, and potentially advanced testing equipment relevant to both physical and digital product development.

• Team Interaction: Frequent opportunities for direct interaction with product designers, engineers, software developers, and project managers, fostering a dynamic and integrated work atmosphere.

Work Schedule: The role is full-time and on-site, requiring presence at the Singapore headquarters. While core working hours will be necessary for team collaboration and meetings, Dyson may offer some degree of flexibility in daily start/end times, provided operational needs and project deadlines are met.

📝 Enhancement Note: The on-site requirement at a prominent headquarters like St James Power Station indicates a strong emphasis on in-person collaboration, team synergy, and a culture that values direct interaction for innovation and problem-solving.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A recruiter or hiring manager will review your application and resume, focusing on alignment with core qualifications and experience.

• Hiring Manager Interview: A discussion covering your experience, leadership style, approach to user experience management, and alignment with Dyson's culture. Be prepared to discuss specific projects and challenges.

• Technical/Design Assessment (Potential): This could involve a portfolio review, a case study presentation, or a practical exercise related to defining user experiences or solving a product design challenge.

• Cross-functional Team Interviews: Meetings with potential peers and stakeholders from engineering, software, and commercial teams to assess collaboration skills and technical understanding.

• Senior Leadership Interview: A final conversation with a senior executive to assess strategic thinking, vision, and overall fit within Dyson's leadership team.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your most impactful projects that best showcase your experience in managing end-to-end product experiences (both physical and digital).

• Tell a Story: For each project, clearly articulate the problem, your role, the process you followed, the challenges you overcame, the solutions you implemented, and the quantifiable outcomes or impact.

• Highlight Cross-functional Collaboration: Explicitly detail how you worked with different teams, managed their input, and drove alignment.

• Showcase User-Centricity: Emphasize how user insights informed your decisions and how your work directly benefited the end-user.

• Demonstrate Process & Tools: Briefly explain the methodologies and tools you used (e.g., user journey mapping, PRD creation, prototyping software).

• Quantify Results: Where possible, use data and metrics to demonstrate the success of your initiatives (e.g., improved conversion rates, increased user satisfaction scores, reduced support tickets).

Challenge Preparation:

• Understand Dyson's Products: Familiarize yourself with Dyson's current product portfolio, their design philosophy, and their market positioning.

• Prepare for "Why Dyson?": Be ready to articulate your passion for Dyson and how your skills align with their mission.

• Think Systemically: Practice thinking about user experiences holistically, considering how physical and digital elements interact and influence each other.

• Scenario-Based Questions: Anticipate questions about how you would handle conflicting stakeholder priorities, manage budget constraints, or drive innovation in a challenging project.

📝 Enhancement Note: The interview process and portfolio review guidance are tailored to a senior design and product experience role. Emphasis is placed on demonstrating strategic thinking, leadership, and a proven ability to deliver complex, integrated product experiences.

🛠 Tools & Technology Stack

Primary Tools:

• Product Lifecycle Management (PLM) Software: Experience with systems like PTC Windchill, Siemens Teamcenter, or similar platforms used for managing product data, revisions, and workflows.

• Project Management Software: Proficiency with tools such as Jira, Confluence, Asana, Microsoft Project, or Trello for task management, collaboration, and progress tracking.

• Design & Prototyping Tools: Familiarity with industry-standard software for both physical and digital design, such as CAD software (e.g., SolidWorks, CATIA), 3D modeling tools, and digital design platforms (e.g., Figma, Sketch, Adobe Creative Suite).

Analytics & Reporting:

• User Analytics Platforms: Experience with tools that track user behavior within digital products (apps, websites), such as Google Analytics, Mixpanel, Amplitude, or similar.

• Data Visualization Tools: Ability to interpret and present data using tools like Tableau, Power BI, or Looker for reporting on product performance and user engagement.

• Customer Feedback Platforms: Familiarity with tools for collecting and analyzing user feedback, such as survey platforms (e.g., SurveyMonkey, Typeform) or customer feedback management systems.

CRM & Automation:

• CRM Systems: While not directly managing sales, understanding how customer data from CRM systems (e.g., Salesforce) informs user experience strategy can be beneficial.

• Workflow Automation Tools: Awareness of how automation can streamline processes within product development and user experience deployment.

• Collaboration Platforms: Extensive use of tools like Slack, Microsoft Teams, and shared document repositories for seamless team communication and information sharing.

📝 Enhancement Note: The technology stack emphasizes tools crucial for product development, project management, and user experience design, reflecting the role's position at the intersection of physical product creation and digital integration.

👥 Team Culture & Values

Operations Values:

• User Obsession: A deep-seated commitment to understanding and serving user needs, driving every decision from a user-centric perspective.

• Relentless Improvement: A continuous drive to innovate, refine processes, and elevate the quality and performance of products and experiences.

• Engineering Rigor: A dedication to technical excellence, meticulous testing, and robust problem-solving.

• Collaboration & Transparency: An emphasis on open communication, shared ownership, and effective teamwork across diverse disciplines.

• Accountability & Ownership: Taking responsibility for outcomes and driving projects to successful completion with a proactive mindset.

Collaboration Style:

• Integrated Teams: Dyson fosters a culture where design, engineering, software, and commercial teams work closely together from the outset of a project.

• Constructive Challenge: Open to rigorous debate and constructive criticism aimed at achieving the best possible outcome, characterized by a shared pursuit of excellence.

• Knowledge Sharing: Encourages the sharing of insights, learnings, and best practices across teams and functions to elevate collective capabilities.

• Efficiency-Focused: A constant effort to streamline processes, reduce waste, and optimize workflows to accelerate product development and delivery.

📝 Enhancement Note: Dyson's values are strongly aligned with innovation, quality, and user focus, which are critical for any role managing product experience. The collaborative style emphasizes proactive engagement and a commitment to collective success.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Competing Priorities: Navigating the inherent trade-offs between user needs, technical feasibility, cost constraints, and aggressive timelines common in product development.

• Integrating Physical and Digital Experiences: Ensuring a seamless and consistent user journey across diverse physical products and their associated digital interfaces (apps, connectivity).

• Driving Innovation in Mature Markets: Identifying and implementing novel user experience differentiators in competitive consumer electronics categories.

• Managing Global Product Requirements: Adapting product experiences to meet diverse regional user expectations and regulatory requirements.

• Evolving Technology Landscape: Staying ahead of rapid advancements in technology and user behavior to ensure Dyson products remain cutting-edge.

Learning & Development Opportunities:

• Advanced UX/Product Strategy: Deepen expertise in cutting-edge UX methodologies, service design, and strategic product planning.

• Connected Product Ecosystems: Gain specialized knowledge in the design and management of IoT devices and their associated digital platforms.

• Global Product Management: Develop skills in managing product lifecycles and launches in diverse international markets.

• Leadership Development Programs: Access to Dyson's internal leadership training, mentorship, and executive coaching opportunities.

• Industry Exposure: Opportunities to attend leading design, technology, and consumer electronics conferences to stay abreast of industry trends and network with peers.

📝 Enhancement Note: The challenges highlight the complexity and strategic importance of the role, while the growth opportunities underscore Dyson's investment in developing its talent pool for future leadership and expertise.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to define the user experience for a complex product that spanned both physical hardware and a digital application. What were the key challenges, and how did you ensure a cohesive experience?"

• "How do you approach balancing user needs with commercial objectives and technical limitations when defining product requirements? Provide an example."

• "Imagine you are tasked with improving the unboxing experience for a new Dyson product. Walk us through your process from initial concept to implementation."

Company & Culture Questions:

• "What excites you about Dyson's approach to design and technology, and why are you interested in this specific role?"

• "How do you foster collaboration and alignment among cross-functional teams with potentially conflicting priorities?"

• "Describe a situation where you had to champion a user-centric approach against resistance from other stakeholders. What was the outcome?"

Portfolio Presentation Strategy:

• Structure for Impact: For each case study, use a clear narrative arc: Problem -> Your Role & Process -> Solution -> Outcome & Learnings.

• Visual Storytelling: Use compelling visuals (mockups, prototypes, product photos, journey maps) to illustrate your points and showcase the final product experience.

• Focus on Influence: Clearly articulate how you influenced product direction, design decisions, and cross-functional alignment.

• Quantify Success: Where possible, present metrics that demonstrate the positive impact of your work on user engagement, satisfaction, or business goals.

• Be Ready for Deep Dives: Anticipate detailed questions about your decision-making process, the rationale behind your choices, and how you handled specific challenges.

📝 Enhancement Note: These sample questions and preparation tips are designed to guide candidates in demonstrating their strategic thinking, leadership capabilities, and understanding of user experience within a product development context, specifically tailored for Dyson's environment.

📌 Application Steps

To apply for this Design Manager - Experience position:

• Submit your application through the Dyson careers portal via the provided URL.

• Tailor Your Resume: Highlight your experience in end-to-end product experience management, cross-functional leadership, and digital-physical integration. Quantify achievements with metrics where possible, using keywords like "user journey," "product requirements," "stakeholder alignment," and "product delivery."

• Prepare Your Portfolio: Curate a selection of 3-5 key projects that best demonstrate your ability to manage the user experience for complex physical and digital products. Ensure each case study clearly outlines the problem, your role, the process, solutions, and quantifiable outcomes.

• Research Dyson: Gain a deep understanding of Dyson's brand, product philosophy, recent innovations, and their market position. Consider how your skills and experience align with their commitment to engineering, design, and user-centricity.

• Practice Interview Responses: Prepare to articulate your experience using the STAR method (Situation, Task, Action, Result) for behavioral questions, and be ready to discuss your strategic approach to product experience management and cross-functional collaboration. Practice your portfolio presentation to ensure it is concise, impactful, and clearly communicates your value.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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