Creative Designer Officer

📍 Job Overview

Job Title: Creative Designer Officer

Company: FWD Insurance

Location: Special capital Region of Jakarta, Java, Indonesia

Job Type: Full time

Category: Marketing & Creative Operations

Date Posted: 2026-08-03

Experience Level: 2-5 years

Remote Status: On-site

🚀 Role Summary

• Develop and execute creative assets across 2D design, video editing, and motion graphics to support key business functions like Agency and Digital Commerce teams.

• Ensure all creative outputs rigorously adhere to FWD's Brand DNA, visual identity, and brand character across all communication channels.

• Manage the end-to-end design project lifecycle, from concept development through final delivery, in collaboration with internal and external stakeholders.

• Contribute to promotional materials for diverse distribution channels, enhancing brand awareness, consideration, and driving lead generation and recruitment goals.

📝 Enhancement Note: While the title is "Creative Designer Officer," the responsibilities heavily lean towards marketing and brand operations, focusing on the consistent application and creation of brand assets. The role requires a blend of creative execution and brand guardianship, aligning with operational efficiency in marketing output.

📈 Primary Responsibilities

• Conceptualize, design, and produce high-quality creative materials including 2D graphics, video edits, and motion graphics tailored for the Agency and Digital Commerce teams.

• Oversee the entire video editing and animation production process, from initial preparation and storyboarding through to final execution and delivery.

• Maintain and enforce brand consistency across all creative outputs, ensuring alignment with FWD's Brand DNA, vision, visual identity, tone of voice, and brand attributes for both internal and external communications.

• Provide project management and guidance for all design initiatives, liaising with internal departments (Brand, Communications) and external vendors to ensure timely delivery and compliance with brand and regulatory guidelines.

• Support the creation of diverse promotional materials, including imagery, charts, infographics, videos, Out-of-Home (OOH) media, and digital service platform assets, to drive business objectives.

• Proactively explore and develop innovative creative ideas and concepts to meet evolving visual communication needs and enhance FWD's market presence.

• Collaborate closely with Procurement to define vendor requirements and manage external production materials efficiently on a weekly to monthly basis.

• Ensure all creative deliverables contribute to distribution channel goals, including lead generation, conversion rates, and recruitment efforts.

📝 Enhancement Note: The responsibilities highlight a strong operational component, emphasizing project management, stakeholder coordination, and adherence to brand and regulatory guidelines, which are critical for efficient marketing operations.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's degree in Graphic Design, Marketing Communications, Fine Arts, or a related field is typically expected for roles of this nature.

Experience: Minimum of 3 years of professional experience in graphic design, with a proven track record in creating diverse visual assets.

Required Skills:

• Proficiency in graphic design software (e.g., Adobe Creative Suite: Photoshop, Illustrator, InDesign).

• Strong skills in video editing software (e.g., Adobe Premiere Pro, Final Cut Pro).

• Expertise in motion graphics and animation software (e.g., Adobe After Effects).

• Demonstrated ability to develop and execute creative concepts from ideation to final product.

• Solid understanding of brand management principles and the ability to apply brand guidelines consistently.

• Experience in stakeholder management and coordinating with cross-functional teams and external vendors.

• Excellent project management skills, with the ability to manage multiple projects simultaneously and meet deadlines. Preferred Skills:

• Experience in Marketing Communication or Brand Management roles.

• Familiarity with digital commerce platforms and their creative asset requirements.

• Knowledge of OOH media design principles.

• Experience working within a regulated industry, such as financial services (insurance).

• Understanding of customer service principles in a creative context.

📝 Enhancement Note: The required skills are focused on creative execution, but the "preferred skills" and responsibilities strongly suggest a need for strategic thinking and operational oversight, aligning with marketing operations or brand management functions.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a diverse range of creative work, including 2D designs, video editing projects, and motion graphics.

• Demonstrate a clear understanding of brand guidelines and how they were applied across different projects, with examples of maintaining brand consistency.

• Include case studies or examples of how creative assets contributed to specific business objectives, such as lead generation, conversion, or brand awareness.

• Showcase experience in managing projects from concept to completion, highlighting workflow and collaboration with stakeholders. Process Documentation:

• Examples of creative briefs and how they were translated into visual concepts.

• Demonstrate an ability to document and communicate design processes, especially for video and animation production.

• Showcase how creative outputs were measured for effectiveness and alignment with brand policy and regulatory compliance (e.g., OJK regulations).

📝 Enhancement Note: Operations professionals are often evaluated on their ability to document and standardize processes. A portfolio for this role should emphasize not just the creative output but also the systematic approach to creation, management, and measurement.

💵 Compensation & Benefits

Salary Range: Based on industry standards for a Creative Designer Officer with 3-5 years of experience in Jakarta, Indonesia, the estimated annual salary range would be IDR 100,000,000 - IDR 180,000,000. This estimate considers the cost of living in Jakarta, the competitive nature of the insurance and creative industries, and the operational responsibilities outlined.

Benefits:

• Comprehensive health insurance coverage, including medical, dental, and vision.

• Paid time off, including annual leave, sick leave, and public holidays.

• Opportunities for professional development and training, particularly in creative software and marketing communications.

• Retirement savings plan or pension contributions.

• Potential for performance-based bonuses.

• Employee assistance programs and wellness initiatives.

Working Hours: Standard full-time work hours, typically 40 hours per week, with potential for overtime during peak project periods. The role is on-site, requiring presence in the Jakarta office.

📝 Enhancement Note: Salary estimation is based on general market data for similar roles in Jakarta. Specific benefits packages can vary significantly by company and should be confirmed with the employer. The "40 hours" is an assumption for a standard full-time role.

🎯 Team & Company Context

🏢 Company Culture

Industry: Financial Services (Insurance). FWD Insurance operates in a highly regulated sector that requires a strong emphasis on brand integrity, customer trust, and compliance.

Company Size: FWD Group is a significant pan-Asian insurance business with approximately 40 million customers across 10 markets. PT FWD Insurance Indonesia is a substantial entity within this group, implying a dynamic and potentially matrixed organizational structure.

Founded: FWD Group was established in 2013, indicating a relatively modern and forward-thinking company culture, likely emphasizing innovation and technology. PT FWD Insurance Indonesia itself is a result of a merger, suggesting a focus on integration and growth.

Team Structure:

• The Creative Designer Officer likely sits within a broader Marketing or Brand department, collaborating closely with Brand Managers, Marketing Communications specialists, and potentially GTM (Go-to-Market) operations teams.

• The role involves reporting to a Marketing Manager or Head of Creative/Brand, with direct collaboration with Agency Team, Digital Commerce Team, and Communications.

• Cross-functional collaboration is central, requiring strong communication and partnership with various internal departments and external vendors. Methodology:

• The role necessitates a data-informed approach to creative development, considering performance indicators like brand awareness, consideration, lead generation, and conversion rates.

• Workflow planning and optimization are crucial for managing multiple design requests efficiently and ensuring timely delivery.

• Automation and efficiency practices are likely encouraged, especially in video editing and motion graphics, to streamline production cycles.

Company Website: http://www.fwd.com

📝 Enhancement Note: The company context emphasizes a blend of creative innovation and operational rigor due to the regulated industry. Understanding FWD's vision and brand DNA will be key for the candidate.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as an "Officer," typically indicating an individual contributor role with a few years of experience, focused on execution and project management within the creative operations function. It's a step beyond an entry-level position but not yet a management role.

Reporting Structure: The Creative Designer Officer reports to a manager within the marketing or brand function and collaborates daily with specific teams (Agency, Digital Commerce, Communications) and external vendors. This structure emphasizes hands-on execution and cross-functional integration.

Operations Impact: The role directly impacts the company's brand perception and its ability to drive business goals through effective visual communication. By creating compelling creative assets, the officer contributes to lead generation, customer acquisition, brand consideration, and recruitment efforts, demonstrating a tangible link to revenue-generating activities and operational efficiency in marketing campaigns.

Growth Opportunities:

• Specialization: Potential to deepen expertise in specific areas like advanced motion graphics, 3D design, or video production within the operations framework.

• Senior/Lead Role: Progression to a Senior Creative Designer or Creative Lead role, taking on more complex projects and potentially mentoring junior designers.

• Brand Management: Transition into a Brand Specialist or Brand Manager role, focusing more on strategy, campaign planning, and brand governance.

• Marketing Operations: Move into a Marketing Operations role, leveraging creative understanding with a focus on process, technology, and campaign execution efficiency.

📝 Enhancement Note: The "Officer" title suggests a role focused on executing established processes. Growth opportunities lie in deepening operational expertise or moving towards more strategic brand or marketing operations roles.

🌐 Work Environment

Office Type: The job is listed as "On-site" in Pacific Century Place, Jakarta, a prime business location. This suggests a professional, corporate office environment.

Office Location(s): Pacific Century Place, Jakarta, Indonesia. This is a modern, well-equipped office building in a central business district, likely offering good accessibility and amenities.

Workspace Context:

• The environment is expected to be collaborative, requiring frequent interaction with various internal teams (Brand, Agency, Digital Commerce) and potentially external agencies or vendors.

• Access to standard office technology and creative software suites will be essential. The role will likely involve shared creative spaces or dedicated workstations equipped for design and video work.

• Opportunities for team interaction will be high, given the daily coordination requirements with multiple departments.

Work Schedule: Standard full-time office hours (e.g., Monday to Friday, 9 AM to 5 PM or similar), with the understanding that project deadlines may require flexibility and occasional overtime. The on-site nature ensures direct team collaboration and adherence to company working hours.

📝 Enhancement Note: The on-site requirement and prime office location suggest a company that values in-person collaboration and a professional working environment, which can be beneficial for creative operations where real-time feedback and team synergy are important.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and portfolio to assess technical skills, experience, and alignment with brand requirements.

• Technical Assessment/Portfolio Review: A deeper dive into the candidate's portfolio, discussing specific projects, creative process, problem-solving approaches, and understanding of brand guidelines. This may involve a practical design or video editing task.

• Behavioral/Competency-Based Interviews: Interviews focusing on FWD's core competencies (e.g., Champion our vision, Collaborate and connect, Lead innovation and change) and general competencies (e.g., Result Orientation, Strategic Thinking). Candidates will be asked to provide examples from their experience.

• Hiring Manager Interview: Discussion with the direct manager to assess fit with the team, role expectations, and career aspirations.

• Final Interview (Potentially): May involve a senior leader or cross-functional stakeholder to gauge overall fit and strategic alignment.

Portfolio Review Tips:

• Curate Strategically: Select projects that best demonstrate your skills in 2D design, video editing, and motion graphics, especially those relevant to marketing and brand campaigns.

• Showcase Brand Adherence: Include examples where you successfully applied brand guidelines or developed creative that aligns with a specific brand identity.

• Quantify Impact: Wherever possible, provide context on the business objectives of your projects and any measurable results (e.g., increased engagement, lead generation impact).

• Detail Your Process: Be prepared to walk through your creative process for key projects, explaining your decision-making, problem-solving, and collaboration methods.

• Highlight Video/Motion Graphics: Given the emphasis, ensure your strongest video editing and motion graphics work is prominently featured.

Challenge Preparation:

• Be ready for a potential creative challenge or a case study related to developing marketing assets for a specific campaign or distribution channel.

• Practice articulating your creative strategy, target audience considerations, and how your proposed solutions align with brand and business objectives.

• Prepare to discuss how you handle feedback, manage tight deadlines, and collaborate with different teams to achieve project goals.

📝 Enhancement Note: For an operations-focused creative role, interviewers will likely probe into your project management skills, ability to handle multiple requests, and adherence to processes and brand standards, in addition to creative talent.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Photoshop, Illustrator, InDesign (for 2D design and asset creation).

• Video Editing Software: Adobe Premiere Pro, Final Cut Pro, or similar (for video production and editing).

• Motion Graphics & Animation Software: Adobe After Effects (for creating dynamic visuals and animations).

Analytics & Reporting:

• While not a primary focus, understanding how creative assets perform is key. Familiarity with analytics platforms (e.g., Google Analytics, social media analytics) to understand engagement metrics for digital assets would be beneficial.

• Tools for tracking project progress and managing requests (e.g., Asana, Trello, Jira, or internal company systems). CRM & Automation:

• Understanding how creative assets are deployed through CRM or marketing automation platforms (e.g., Salesforce Marketing Cloud, HubSpot) would be advantageous, though not a direct requirement for this role.

• Familiarity with digital asset management (DAM) systems could be a plus for organizing and distributing creative files.

📝 Enhancement Note: Proficiency in the Adobe Creative Suite is non-negotiable. Experience with project management tools will signal operational efficiency and ability to handle multiple requests.

👥 Team Culture & Values

Operations Values:

• Brand Integrity: A commitment to upholding and enhancing the FWD brand through consistent, high-quality creative output.

• Customer Focus: Designing with the end customer in mind, ensuring clarity, appeal, and ease of understanding in all materials.

• Efficiency & Timeliness: A dedication to delivering high-quality work within set deadlines and project timelines, essential for marketing operations.

• Innovation: A drive to explore new creative approaches and technologies to keep FWD's brand fresh and engaging.

• Collaboration: A team-oriented mindset, valuing open communication and partnership with internal teams and external partners.

Collaboration Style:

• Cross-functional Integration: The role requires seamless collaboration with Brand, Agency, Digital Commerce, and Communications teams, acting as a key bridge between creative vision and business execution.

• Feedback & Iteration: An open approach to receiving and incorporating feedback from stakeholders to refine creative assets and ensure alignment.

• Knowledge Sharing: Willingness to share creative best practices and insights with team members and stakeholders to elevate overall marketing effectiveness.

📝 Enhancement Note: FWD's core competencies and listed general competencies provide a strong indication of the expected team culture. Candidates should demonstrate how their approach to creative work aligns with these values, emphasizing collaboration, results, and innovation.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creative Vision with Brand Constraints: Effectively translating innovative ideas into creative assets that strictly adhere to FWD's brand guidelines and regulatory requirements.

• Managing Multiple Stakeholder Demands: Juggling diverse creative requests from different departments (Agency, Digital Commerce, etc.), each with unique needs and priorities, while maintaining quality and timeliness.

• Keeping Pace with Evolving Creative Trends & Technology: Continuously learning and adapting to new design tools, techniques, and marketing channel requirements to ensure FWD's creative remains relevant and impactful.

• Measuring Creative Effectiveness: Demonstrating the tangible impact of creative work on business metrics like brand awareness, lead generation, and conversion rates within a regulated industry.

Learning & Development Opportunities:

• Advanced Software Training: Opportunities to deepen skills in specialized areas of Adobe Creative Suite, motion graphics, or video production.

• Brand Strategy Workshops: Training on brand management, marketing strategy, and campaign planning to understand the broader context of creative work.

• Industry Trends & Best Practices: Access to industry publications, webinars, and potentially conferences focused on creative design, digital marketing, and insurance sector trends.

• Cross-functional Exposure: Learning about the operations and strategies of other departments (e.g., Digital Commerce, Agency growth) to better align creative output with business objectives.

📝 Enhancement Note: Understanding these challenges and opportunities allows candidates to frame their experience and aspirations in a way that resonates with the employer's needs and FWD's growth objectives.

💡 Interview Preparation

Strategy Questions:

• "How would you approach developing a creative concept for a new insurance product targeting young professionals, ensuring it aligns with FWD's Brand DNA?" (Focus on creative process, target audience, brand alignment)

• "Describe a time you had to manage conflicting feedback from multiple stakeholders on a design project. How did you resolve it?" (Focus on stakeholder management, conflict resolution, operational diplomacy)

• "How do you ensure your video editing or motion graphics work is not only visually engaging but also effectively communicates the intended message and supports business goals?" (Focus on strategic communication, result orientation, technical execution) Company & Culture Questions:

• "Based on your research, what do you see as FWD's core brand message, and how would your creative approach reinforce it?" (Focus on company research, brand understanding, strategic application)

• "How do you collaborate with non-creative teams like Agency or Digital Commerce to ensure their marketing objectives are met through your creative output?" (Focus on collaboration, cross-functional understanding, result orientation)

• "How do you stay updated on the latest design trends and technologies, and how do you decide which ones are relevant to implement?" (Focus on innovation, continuous learning, strategic thinking) Portfolio Presentation Strategy:

• Tell a Story: For each project, explain the challenge, your approach, the solution, and the outcome. Emphasize your role and contributions.

• Quantify Results: If possible, present metrics related to the effectiveness of your creative work (e.g., engagement rates, conversion improvements).

• Highlight Process: Be ready to discuss your workflow, the tools you used, and how you collaborated with others.

• Showcase Versatility: Present a range of work that highlights your skills in 2D design, video editing, and motion graphics, demonstrating your ability to adapt to different project needs.

📝 Enhancement Note: Prepare to discuss not just your creative talent but also your ability to operate efficiently within a structured environment, manage projects, and contribute to measurable business outcomes.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided Workday link.

• Customize Your Resume: Tailor your resume to highlight experience in graphic design, video editing, motion graphics, brand management, and project coordination, using keywords from the job description and FWD's competencies. Emphasize quantifiable achievements where possible.

• Curate Your Portfolio: Select your strongest and most relevant creative work. Ensure it showcases your skills in 2D design, video editing, and motion graphics, and include examples that demonstrate brand adherence and contribution to business goals. Organize it for easy navigation.

• Prepare Your Narrative: Practice articulating your experience and skills, focusing on how you can contribute to FWD's brand vision and operational efficiency. Be ready to discuss specific projects from your portfolio and answer behavioral questions related to FWD's competencies.

• Research FWD Insurance: Understand their brand, mission, recent campaigns, and the insurance industry in Indonesia. Familiarize yourself with their Brand DNA and core values to demonstrate genuine interest and cultural fit.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.