Creative Designer (Brand & Marketing)

📍 Job Overview

Job Title: Creative Designer (Brand & Marketing)

Company: Intellect

Location: Indonesia

Job Type: Full-Time

Category: Brand & Marketing Operations / Creative Operations

Date Posted: 2026-09-22

Experience Level: Mid-Level (3-5 years)

Remote Status: Fully Remote

🚀 Role Summary

• Spearhead a comprehensive brand revamp initiative, focusing on elevating brand perception from recognizable core elements to a sophisticated, enterprise-grade presentation.

• Develop compelling campaign and social media creative assets, emphasizing stronger visual hooks and reduced text density to enhance engagement across multiple markets.

• Rebuild sales and marketing collateral, including case studies, white papers, and research reports, with a focus on clear typographic hierarchy, modern data visualization, and skimmable ROI metrics.

• Contribute to the establishment and maintenance of a unified design system, ensuring coherence across typography, color, iconography, and illustration for all brand expressions.

• Collaborate closely with web developers on landing page and website redesigns, prioritizing navigation hierarchy and conversion pathways tailored for executive decision-makers.

📝 Enhancement Note: This role is critical for the Go-To-Market (GTM) strategy, directly impacting brand perception and lead generation through enhanced visual communication. The emphasis on B2B positioning and enterprise-grade design indicates a need for a designer who understands how to translate complex product value into compelling marketing materials.

📈 Primary Responsibilities

• Design and produce engaging campaign and social media creative assets, including LinkedIn single images, carousels, and launch announcements, with a focus on visual impact and reduced text.

• Re-engineer sales and marketing collateral such as case studies, white papers, and research reports to improve readability, data visualization, and the clear presentation of ROI metrics.

• Develop and maintain a unified design system, encompassing typography, color palettes, iconography, and illustration guidelines, to ensure brand consistency across all touchpoints and sub-brands (e.g., Intellect Clinic, Atlas).

• Create designs for events and offline collateral, adhering to production specifications for booth backdrops, banners, and print materials, considering elements like panel sizes, zone hierarchy, and legibility at a distance.

• Produce and manage video templates for platforms like YouTube and social media, and oversee screen recording and product demo asset creation, potentially managing external agencies.

• Partner with web developers to design and implement new landing pages and contribute to the overall website redesign, focusing on user experience, navigation, and conversion optimization for business audiences.

• Interpret written design briefs, conduct self-reviews against brand guidelines, and provide direction to freelance or backup designers during periods of high demand.

📝 Enhancement Note: The responsibilities highlight a blend of strategic brand development and tactical execution across various marketing and sales channels. The role requires a designer who can manage multiple projects simultaneously and adapt to the fast-paced nature of campaign cycles.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong portfolio demonstrating equivalent practical experience and design acumen is paramount.

Experience: 3–5 years of dedicated experience in brand, marketing, or agency design, with a proven track record of producing high-quality work across both digital and print mediums.

Required Skills:

• Demonstrated expertise in brand and marketing design, with a portfolio showcasing a strong understanding of visual storytelling and brand consistency.

• Exceptional typographic and layout design skills, with the ability to make dense, evidence-heavy content highly readable and visually appealing.

• Advanced proficiency in Figma for collaborative design workflows and prototyping.

• Strong command of Adobe Creative Cloud suite, including Illustrator, Photoshop, InDesign, or equivalent design software.

• Experience in developing, maintaining, and applying brand systems, ensuring consistent application across various assets and platforms.

• Proven ability in data visualization and infographic design to effectively communicate complex information and metrics.

• Capacity to work effectively from design briefs, accept constructive feedback, and deliver creative assets at a campaign pace across diverse markets. Preferred Skills:

• Prior experience in B2B, SaaS, healthcare, or regulated industries, understanding the nuances of these sectors.

• Proficiency in motion design using After Effects and experience with video editing software.

• Familiarity with web design platforms such as Webflow, HubSpot CMS, WordPress, or visual builders like Elementor.

• Illustration capabilities, particularly the ability to adapt style towards a more restrained and clinical aesthetic suitable for healthcare.

• Experience designing for APAC markets, including proficiency in multi-language layouts and cultural considerations.

📝 Enhancement Note: The emphasis on Figma and Adobe CC, coupled with brand system experience, points to a need for a technically adept designer who can contribute to scalable design processes. The preferred skills suggest a desire for a candidate who can grow into a more versatile creative role.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a minimum of 3-5 distinct projects demonstrating a breadth of brand and marketing design work, including both digital and print examples.

• Highlight projects where strong typographic and layout skills were crucial for making complex or data-heavy content accessible and engaging.

• Include examples of contributions to or maintenance of a design system, illustrating an understanding of consistency and scalability.

• Present case studies detailing your role in specific campaigns or collateral development, outlining the design challenges, your process, and the outcomes achieved.

• Feature examples of data visualization or infographic design, demonstrating clarity and impact in communicating metrics and insights. Process Documentation:

• Detail your approach to interpreting and executing design briefs, including how you gather requirements and clarify objectives.

• Describe your workflow for developing and iterating on creative assets, particularly in a fast-paced campaign environment.

• Explain your methodology for maintaining brand consistency and applying design systems across diverse projects and platforms.

• Illustrate how you collaborate with stakeholders (e.g., marketing managers, web developers) and incorporate feedback into your design process.

📝 Enhancement Note: For a brand and marketing design role, the portfolio is paramount. It should not only display aesthetic skill but also a strategic understanding of how design serves business objectives, particularly in a B2B context. Demonstrating an ability to manage production-level specs for print and digital is also key.

💵 Compensation & Benefits

Salary Range: For a Mid-Level Creative Designer with 3-5 years of experience in Indonesia, the estimated annual salary range would typically fall between IDR 180,000,000 and IDR 300,000,000. This estimate is based on industry benchmarks for creative professionals in the Indonesian market, considering the demand for specialized skills in brand and marketing design, and the fully remote nature of the role which may allow for competitive compensation beyond standard regional averages.

Benefits:

• Global Company Environment: Opportunity to work within a diverse team comprising individuals from nearly 20 countries, fostering a rich cultural exchange.

• Generous Leave Policy: Ample paid time off to ensure employees can rest and recharge effectively.

• Christmas Week Off: A company-wide break during the Christmas period, separate from regular annual leave, allowing for extended holiday celebrations.

• Birthday Leave: An additional day off to celebrate personal birthdays.

• Quarterly Mental Health Days: One dedicated day off each quarter specifically for focusing on personal wellbeing and mental health.

• Flexible Work Arrangements: Support for working in a manner that best suits individual lifestyles and professional goals, reinforcing work-life balance.

• Medical Coverage: Comprehensive health insurance provided to ensure peace of mind and access to necessary healthcare services.

• Performance Bonus: A system to recognize and reward high performance, aligning individual contributions with company success.

• Development Budget: An annual allowance allocated to support professional growth through training, courses, conferences, or other development opportunities.

• Mental Health Support: Premium access to the company's mental health app and resources, along with a dedicated budget for clinical and psychiatric care.

• Socials and Communities: Regular non-work-related events and activities designed to foster connection and camaraderie among team members.

Working Hours: The role is structured around a standard 40-hour work week, with flexibility offered to accommodate individual needs and work-life balance, aligning with the company's commitment to flexible work arrangements.

📝 Enhancement Note: The compensation estimate is a guideline; actual salary will depend on the candidate's specific experience, portfolio strength, and negotiation. The comprehensive benefits package, particularly the focus on mental health and work-life balance, reflects Intellect's commitment to employee wellbeing and is a significant draw for talent in the remote work landscape.

🎯 Team & Company Context

🏢 Company Culture

Industry: Mental Health & Wellbeing Technology (Digital Health/SaaS). Intellect operates in a rapidly growing sector focused on providing accessible mental health solutions globally. The company's mission addresses a critical societal need, positioning it as a purpose-driven organization.

Company Size: Intellect is a growing company, likely falling into the "50-200 employees" or "201-500 employees" range based on its operations across 100+ countries and serving millions of members. This size often offers a dynamic startup environment with opportunities for significant impact, alongside developing more formal structures.

Founded: Intellect was founded in 2019. This recent founding suggests a modern, agile, and innovation-focused company culture, likely embracing digital-first strategies and rapid iteration.

Team Structure:

• The Brand & Marketing team likely comprises specialists in content creation, digital marketing, campaign management, and now, a dedicated brand designer.

• Reporting structure is expected to be relatively flat, with the Creative Designer reporting to a Head of Marketing, Brand Manager, or a similar leadership role within the marketing function.

• Cross-functional collaboration will be essential, involving close partnerships with product marketing, sales teams, web development, and potentially clinical operations to ensure brand messaging aligns with service offerings and GTM strategies. Methodology:

• Data-Driven Insights: Intellect likely uses member and enterprise client data to inform marketing strategies and creative direction, ensuring that creative efforts are aligned with user needs and business objectives.

• Agile Campaign Planning: The mention of a "monthly brand campaign calendar" and "campaign pace" suggests an agile approach to marketing initiatives, requiring quick turnaround times for creative assets.

• Brand System Development: A key focus will be on establishing and enforcing a robust design system, which is a systematic approach to brand management that ensures consistency and efficiency in creative production.

Company Website: https://www.intellect.co/

📝 Enhancement Note: Intellect's focus on mental health and its B2B/B2C dual market approach (enterprise buyers and end-users) creates a unique branding challenge. The Creative Designer will need to balance clinical credibility with broad appeal, a common requirement in the health tech space. The company's recent founding implies a culture that values adaptability and digital fluency.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned at a mid-level, suitable for professionals with 3-5 years of experience. It involves significant responsibility for executing brand strategy through design, managing key creative assets, and contributing to a core design system. It's a role where an individual contributor can make a substantial impact on brand perception and marketing effectiveness.

Reporting Structure: The Creative Designer will likely report to a Marketing Manager, Brand Lead, or Creative Director. This structure provides direct mentorship and strategic guidance while allowing for independent execution of design tasks. Collaboration will extend across marketing, sales, and potentially product teams.

Operations Impact: The Creative Designer's impact is directly tied to the effectiveness of Intellect's Go-To-Market (GTM) strategy. Strong visual branding and compelling marketing collateral are crucial for:

• Lead Generation: Attracting enterprise clients through professional and persuasive sales materials.

• Brand Perception: Building trust and credibility in the mental health space, appealing to both B2B buyers and end-users.

• Market Differentiation: Standing out in a competitive digital health landscape with unique and memorable creative assets.

• Internal Alignment: Ensuring all