Brand Designer / Art Director

📍 Job Overview

Job Title: Brand Designer / Art Director

Company: International Brands AG

Location: Baar, Zug, Switzerland

Job Type: Full-Time

Category: Creative & Media / Art & Design / Marketing

Date Posted: 2026-09-22

Experience Level: Mid-Level (2-5 years)

Remote Status: On-site

🚀 Role Summary

• Lead the visual and creative strategy for a portfolio of Fast-Moving Consumer Goods (FMCG) brands, with a strong emphasis on market performance and tangible sales impact.

• Develop and execute innovative creative concepts that drive brand visibility, recognition, and consumer engagement across all touchpoints, from packaging to digital platforms.

• Own the end-to-end design process, transforming initial ideas into high-quality, market-ready products and marketing assets with speed and efficiency.

• Leverage modern tools, including AI, to optimize creative workflows, enhance output quality, and accelerate project timelines in a dynamic, fast-paced environment.

📝 Enhancement Note: This role is positioned as a hands-on Art Director with a critical focus on commercial outcomes in the FMCG sector, moving beyond purely aesthetic considerations to emphasize market performance and sales conversion.

📈 Primary Responsibilities

• Develop and execute compelling creative concepts across multiple brands, prioritizing visibility, brand recognition, and market impact.

• Build, refine, and consistently evolve robust brand worlds with a cohesive and impactful visual identity.

• Proactively challenge existing creative approaches and drive continuous improvement rather than simply maintaining the status quo.

• Design packaging with a strategic FMCG logic: ensuring attention-grabbing appeal, brand alignment, and a design optimized for shelf conversion.

• Create high-performance web, social media, and marketing assets that prioritize measurable results over aesthetics alone.

• Translate creative ideas into tangible reality quickly, pragmatically, and efficiently, minimizing lengthy feedback loops.

• Actively integrate and leverage AI and modern digital tools to enhance workflows, increase speed, and elevate creative output.

• Independently manage projects from initial concept ideation through to final product launch in the market.

• Lead and manage external freelancers and agency partners, ensuring adherence to high-quality standards.

• Collaborate closely with the Head of Brands and the broader cross-functional team to align creative vision with business objectives.

• Adopt a holistic perspective, considering the impact of design across products, communication, and the physical retail environment.

📝 Enhancement Note: The responsibilities emphasize a results-driven approach to brand design, directly linking creative output to market success and sales performance, a key characteristic of GTM (Go-To-Market) operations and brand strategy execution.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong educational background in Graphic Design, Art Direction, Visual Communication, or a related creative field is highly beneficial.

Experience: 2–5+ years of demonstrable experience in a creative role such as Design, Art Direction, or a similar capacity, with a proven track record of execution.

Required Skills:

• A strong portfolio showcasing real-world FMCG or retail design work with evidence of successful market execution.

• Advanced proficiency in Figma, including experience with UI design and web interface development.

• Comprehensive experience across diverse design applications: packaging, social media, web, and print media.

• Deep understanding of FMCG design principles, retail environments, and consumer behavior dynamics.

• A proactive and challenging mindset, consistently seeking opportunities for improvement and innovation.

• Focus on impact, performance, and measurable results, extending beyond purely aesthetic considerations.

• Demonstrated independence, a hands-on work ethic, speed, and a solution-oriented approach to creative problem-solving.

• High initiative and the ability to actively drive projects forward without constant direction.

• A strong sense of ownership, taking responsibility for projects from inception to completion.

• Practical application of AI tools within a daily creative workflow to enhance efficiency and output.

• Fluency in both German and English, essential for communication within the company and with international partners. Preferred Skills:

• Experience with digital asset management (DAM) systems.

• Familiarity with project management software (e.g., Asana, Trello, Jira).

• Basic understanding of marketing analytics and performance metrics.

• Experience in leading or mentoring junior designers or creative teams.

📝 Enhancement Note: The emphasis on Figma and AI tools, coupled with FMCG and retail experience, points to a need for modern, efficient creative professionals who can quickly translate concepts into market-ready assets.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials: