Graphic Designer + Packaging Designer for DTC Brand (US-based, Remote)

📍 Job Overview

Job Title: Graphic Designer + Packaging Designer for DTC Brand (US-based, Remote)

Company: Paired (for client Care & Bloom)

Location: Indonesia (Remote)

Job Type: CONTRACTOR

Category: Marketing Operations / Creative Operations

Date Posted: 2026-09-22

Experience Level: Mid-Level (2-5 years implied)

Remote Status: Remote Solely

🚀 Role Summary

• Drive high-volume creative production for Direct-to-Consumer (DTC) brands, focusing on performance marketing ad creatives across Meta and TikTok.

• Execute packaging and product design initiatives to support brand scaling and customer acquisition strategies.

• Collaborate closely with creative strategists and media buyers to translate campaign objectives into visually compelling and conversion-optimized assets.

• Analyze and iterate on creative performance data to continuously improve campaign effectiveness and ROI.

• Maintain brand consistency and voice across a diverse range of marketing collateral and product packaging.

📝 Enhancement Note: While the job title is "Graphic Designer + Packaging Designer," the emphasis on "performance marketing," "conversion-focused design," and iterating based on "performance and feedback" strongly indicates this role sits within or closely supports a Marketing Operations or Creative Operations function, rather than traditional brand design. The client's focus on scaling consumer health companies with a data-driven approach further supports this. The remote work stipulation for Indonesia while the client is US-based suggests a global talent acquisition strategy common in operations roles.

📈 Primary Responsibilities

• Design and produce high-performing static and motion ad creatives for Meta, TikTok, and other paid digital advertising channels, adhering to performance marketing best practices.

• Develop innovative and conversion-focused packaging designs for consumer health products, ensuring alignment with brand guidelines and manufacturing requirements.

• Create engaging landing page assets and social media content that complements paid advertising campaigns and drives user engagement.

• Partner with creative strategists and media buyers to conceptualize and execute creative hooks and offers that resonate with target audiences and drive purchases.

• Generate a high volume of creative variations for A/B testing and optimization without compromising design quality or brand integrity.

• Continuously iterate on creative assets based on performance metrics, A/B test results, and feedback from media buying teams.

• Ensure a warm, consistent, and compelling brand voice is maintained across all creative outputs, from digital ads to product packaging.

• Conduct market research and competitive analysis to inform creative strategy and identify new opportunities for design innovation in performance marketing.

📝 Enhancement Note: The emphasis on "high volume," "iteration based on performance," and "conversion-focused design" necessitates a structured approach to creative production. Responsibilities are framed to highlight process optimization and data-driven decision-making, crucial for operations roles.

🎓 Skills & Qualifications

Education: Bachelor's degree in Graphic Design, Visual Communications, Marketing, or a related field is preferred. Equivalent practical experience and a strong portfolio demonstrating expertise in performance marketing design will be considered.

Experience: 2-5 years of professional experience in graphic design, with a significant focus on direct-to-consumer (DTC) marketing and performance advertising. Proven experience in packaging design for consumer products is essential.

Required Skills:

• Portfolio of DTC or performance marketing ad creatives: Demonstrating successful campaigns with measurable results (e.g., engagement rates, conversion rates).

• Professional packaging design experience: Including concept development, prototyping, and production-ready file preparation for consumer goods.

• Strong understanding of conversion-focused design principles: Ability to create visuals, copy, layouts, and calls-to-action (CTAs) that directly drive purchases and desired user actions.

• Proficiency in static and motion graphics: Expertise in creating compelling visual assets for various digital platforms.

• High-volume creative production capability: Demonstrated ability to work efficiently and produce multiple creative variations at speed without sacrificing quality.

• Proficiency in design software: Including Adobe Creative Suite (Photoshop, Illustrator, After Effects, Premiere Pro) and potentially Figma or similar tools for web assets.

• Excellent attention to detail: Ensuring accuracy in design, copy, and technical specifications.

• Ability to work independently and manage multiple projects: Strong organizational and time management skills for remote work.

Preferred Skills:

• Experience with A/B testing methodologies for creative assets.

• Familiarity with performance marketing platforms (Meta Ads Manager, TikTok Ads Manager).

• Basic understanding of UI/UX principles for landing page design.

• Experience in the consumer health or wellness industry.

• Familiarity with project management tools (e.g., Asana, Trello, Monday.com).

📝 Enhancement Note: The "2-5 years" experience level is inferred from the typical mid-level expectations for a role requiring both specialized design skills and performance marketing understanding. The emphasis on portfolio and practical skills over formal education is common in creative operations roles.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Performance Marketing Case Studies: Showcase at least 2-3 detailed case studies of DTC ad campaigns you designed. Each should include:

  • The initial creative brief or objective.
  • Examples of multiple ad variations (static and motion).
  • Key performance metrics (e.g., CTR, CPA, ROAS) and your role in achieving them.
  • Insights gained and how you iterated on the designs.

• Packaging Design Projects: Present a minimum of 2 distinct packaging design projects. Include:

  • The product and target audience.
  • Design rationale, including material considerations and shelf appeal.
  • Examples of final artwork and mockups.
  • Any challenges faced during the design or production process.

• Landing Page & Social Media Assets: Include a selection of web banners, social media graphics, or landing page elements that demonstrate your ability to create engaging content for digital channels.

Process Documentation:

• Workflow Design Example: Provide a brief outline or flowchart of a process you've used for managing a high-volume creative production workflow, including stages for briefing, design, review, and iteration.

• System Integration Experience: Briefly describe any experience you have integrating design processes with project management or collaboration tools to ensure efficient handoffs and communication.

• Performance Analysis Integration: Explain how you incorporate performance data into your design iteration process, highlighting examples of how feedback led to design changes.

📝 Enhancement Note: Operations roles often require candidates to demonstrate not just creative output but also their understanding of efficient processes, system integration, and data-driven decision-making. This section guides candidates on how to present their work to reflect these operational competencies.

💵 Compensation & Benefits

Salary Range: $1,000–$3,000 USD/month. This range is based on experience level, the volume and complexity of work, and the specific skills brought to the role. As a contractor position with a US-based company, compensation is benchmarked against US market rates for specialized remote freelance roles, adjusted for the contractor employment type.

Benefits:

• Remote Work Flexibility: Full remote work arrangement, allowing for a flexible work-life balance.

• Significant Growth Opportunities: Potential for increased responsibilities, project scope, and compensation as the client company scales and individual performance is demonstrated.

• Exposure to Scalable DTC Brands: Opportunity to work with rapidly growing consumer health brands and contribute to their success.

• Contractor Engagement: As a contractor, you'll have the flexibility to manage your own schedule and work on projects that align with your expertise.

Working Hours: This is a contractor role. While the specific working hours are flexible, candidates are expected to be available for regular communication with the US-based team during overlapping business hours and to dedicate approximately 40 hours per week to meet the high-volume demands of the role.

📝 Enhancement Note: The salary range provided ($1,000-$3,000 USD/month) is a significant indicator for a remote contractor role based in Indonesia, often reflecting a blend of local cost of living considerations and US-based project value. The "40 hours/week" is an assumption based on the "high volume" requirement and typical full-time contractor expectations, though flexibility is implied.

🎯 Team & Company Context

🏢 Company Culture

Industry: Consumer Health, E-commerce, DTC (Direct-to-Consumer). The client, Care & Bloom, operates within the dynamic and rapidly growing consumer health sector, leveraging e-commerce and DTC models to scale brands. This industry demands agility, data-driven decision-making, and a focus on customer acquisition and retention.

Company Size: The client, Care & Bloom, is described as having launched and scaled a flagship brand to 8-figure revenue and 1M+ customers in under 18 months, indicating rapid growth and a startup-like environment. Paired, the staffing agency, is a global agency specializing in remote talent.

Founded: Care & Bloom was built by experienced operators from successful companies (IM8, Casetify, Peak21), suggesting a foundation of proven operational expertise and a focus on rapid, efficient scaling.

Team Structure:

• Client Team (Care & Bloom): Likely comprised of experienced operators, growth marketers, media buyers, and creative strategists focused on scaling consumer brands. The design role will report into a creative lead or growth manager.

• Cross-functional Collaboration: The role requires close collaboration with creative strategists and media buyers to ensure designs are aligned with campaign goals and performance metrics.

• Remote-First Environment: Both Paired and Care & Bloom operate in a remote-first or remote-friendly capacity, emphasizing asynchronous communication and digital collaboration tools.

Methodology:

• Data-Driven Iteration: Core to the client's strategy is the continuous testing, measurement, and iteration of creatives and packaging based on performance data to drive significant results.

• Agile Creative Production: A focus on producing a high volume of creative assets quickly, allowing for rapid testing and optimization cycles.

• Ownership and Speed: The client seeks "builders" who move quickly, take ownership of their work, and drive tangible outcomes.

Company Website: [Client's flagship brands: hellonancy.com · biird.co]

📝 Enhancement Note: Understanding the client's operational philosophy (data-driven, fast-paced, builder-focused) is key for candidates to align their approach and demonstrate suitability. The client's background implies a sophisticated understanding of growth mechanics.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a specialized mid-level contributor. It requires a blend of creative design expertise and a performance-oriented mindset, aligning with roles that support operational efficiency and measurable marketing outcomes. The emphasis is on execution within a defined strategic framework.

Reporting Structure: The Graphic Designer + Packaging Designer will likely report to a Creative Lead, a Head of Marketing, or a Growth Manager within the Care & Bloom team, facilitated through Paired.

Operations Impact: The impact of this role is directly tied to driving customer acquisition and revenue through high-performing ad creatives and effective packaging design. Success is measured by conversion rates, ROAS, and the overall scalability of marketing campaigns.

Growth Opportunities:

• Expanded Creative Scope: Potential to take on more complex design challenges, lead creative projects, or specialize in specific platforms (e.g., advanced motion graphics for TikTok).

• Strategic Input: As performance is understood, there's an opportunity to provide more strategic input on creative direction and campaign ideation.

• Leadership Potential: For exceptional performers, opportunities may arise to mentor junior designers or take on team lead responsibilities within a growing organization.

• Skill Development: Exposure to advanced performance marketing strategies, data analysis for creative optimization, and scaling DTC operations.

📝 Enhancement Note: The growth opportunities are framed around increasing operational impact and strategic contribution within a scaling DTC environment, rather than traditional linear career progression.

🌐 Work Environment

Office Type: Fully remote. This role operates in a distributed team environment with no physical office requirement.

Office Location(s): While the client is US-based, the role is specifically open to candidates in Indonesia. This allows for leveraging global talent while accommodating different time zones.

Workspace Context:

• Digital Collaboration: The work environment relies heavily on digital collaboration tools for communication, project management, and file sharing.

• Performance-Oriented: The culture is driven by results and data; designers are expected to be comfortable with performance feedback and iterative design processes.

• Fast-Paced: The nature of scaling DTC brands means the environment is dynamic, requiring adaptability and the ability to manage multiple urgent requests.

Work Schedule: Flexible, but requires significant overlap with US business hours for key meetings and collaborative sessions. Candidates should be prepared to manage their workload efficiently to meet project deadlines and respond to team needs promptly. Approximately 40 hours per week are expected.

📝 Enhancement Note: The remote nature and global distribution are key aspects of this role, requiring strong self-management and communication skills.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening (Paired): A preliminary review of your application, focusing on your portfolio and experience alignment with the role requirements.

• Hiring Manager Interview (Care & Bloom): An in-depth discussion with the hiring manager to assess your design skills, understanding of performance marketing, and fit with the company culture. This may involve a portfolio walkthrough.

• Creative/Skills Assessment: A practical exercise or case study designed to evaluate your ability to create high-performing ad creatives or packaging concepts under a time constraint.

• Final Interview: A discussion to finalize details, answer any remaining questions, and confirm cultural fit.

Portfolio Review Tips:

• Highlight Performance: For ad creatives, clearly articulate the objective, your design approach, and the resulting performance metrics. Quantify success wherever possible.

• Showcase Process: For packaging, demonstrate your design thinking, problem-solving skills, and understanding of the end-to-end design and production process.

• Volume & Speed: Include examples that illustrate your ability to produce multiple variations and work efficiently.

• Brand Voice Consistency: Ensure your portfolio reflects your ability to adapt to and maintain a specific brand voice.

• Conciseness: Keep your portfolio focused on the most relevant and impactful work. Tailor it to the DTC/performance marketing aspect of the role.

Challenge Preparation:

• Understand the Client: Research Care & Bloom's flagship brands (hellonancy.com, biird.co) to understand their current aesthetic and target audience.

• Deconstruct Performance Creatives: Study successful DTC ad creatives on platforms like Meta and TikTok. Identify common elements, hooks, and CTAs that drive engagement.

• Packaging Considerations: Be prepared to discuss the unique challenges of packaging design for consumer health products, including regulatory considerations, shelf appeal, and unboxing experience.

📝 Enhancement Note: The interview process and portfolio review are heavily geared towards assessing practical skills, performance orientation, and operational efficiency, which are critical for this type of role.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential for all graphic and motion design tasks. Specific proficiency expected in:

  • Photoshop: For image manipulation and static ad creation.
  • Illustrator: For vector graphics, logos, and packaging dielines.
  • After Effects: For motion graphics, animated ads, and video editing.
  • Premiere Pro: For more extensive video editing needs.

• Figma or Sketch (Potentially): For designing landing page assets and UI elements, facilitating collaboration on web-based creatives.

Analytics & Reporting:

• Familiarity with Performance Dashboards: While not directly operating them, understanding how to read and interpret data from platforms like Meta Ads Manager, TikTok Ads Manager, and Google Analytics is crucial for iteration.

• Data Interpretation: Ability to translate performance metrics (CTR, CPA, ROAS, conversion rates) into actionable design insights.

CRM & Automation:

• Project Management Tools: Experience using tools like Asana, Trello, Monday.com, or similar for task management, workflow tracking, and team collaboration.

• Cloud Storage & Sharing: Proficiency with cloud-based storage solutions (e.g., Google Drive, Dropbox) for efficient file sharing and version control.

📝 Enhancement Note: The technology stack is centered around design software and performance analytics tools, reflecting the operational focus on creating measurable marketing assets.

👥 Team Culture & Values

Operations Values:

• Data-Driven Decision Making: Every creative decision should be informed by performance data and a willingness to iterate based on results.

• Efficiency and Speed: A commitment to producing high-quality work rapidly to keep pace with aggressive growth targets.

• Ownership and Accountability: Taking full responsibility for creative output and its impact on business objectives.

• Collaboration and Communication: Openly sharing ideas, feedback, and insights with cross-functional team members.

• Builder Mentality: Proactively identifying opportunities for improvement and contributing to the growth and scaling of the brands.

Collaboration Style:

• Integrated Workflow: Designers work closely with media buyers and strategists, acting as a seamless extension of the growth marketing team.

• Feedback Loops: A culture of constructive feedback to continuously refine creative assets and strategies.

• Agile Team Dynamics: The ability to pivot quickly based on campaign performance and market changes is highly valued.

📝 Enhancement Note: The cultural values emphasize performance, efficiency, and collaboration, mirroring the operational demands of a fast-paced DTC growth environment.

⚡ Challenges & Growth Opportunities

Challenges:

• High Volume Creative Demands: Consistently producing a large quantity of diverse creative assets while maintaining high quality and brand consistency.

• Rapid Iteration Cycles: Adapting quickly to performance feedback and making frequent design adjustments based on data.

• Balancing Creativity with Performance: Striking the right balance between aesthetically pleasing design and the need for creatives that demonstrably drive conversions.

• Remote Collaboration: Effectively communicating and collaborating with a distributed team across different time zones.

Learning & Development Opportunities:

• Advanced Performance Marketing Design: Deepen expertise in designing for various ad platforms and understanding complex targeting and optimization strategies.

• DTC Growth Strategies: Gain insights into the broader operational and marketing strategies that drive success for scaling e-commerce brands.

• Packaging Innovation: Explore cutting-edge trends in packaging design, materials, and sustainability within the consumer health sector.

• Cross-functional Skill Development: Opportunity to learn from media buyers, strategists, and other operators within the organization.

📝 Enhancement Note: Challenges are framed as opportunities for skill development within an operational context.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for creating a high-performing ad creative from brief to final asset. How do you incorporate performance data into your design decisions?" (Focus on workflow, iteration, data integration)

• "How do you approach balancing a brand's voice with the need for 'scroll-stopping' creatives that drive conversions on platforms like TikTok?" (Focus on creative strategy, platform understanding, results orientation)

• "Walk us through a packaging design project where you had to consider both aesthetic appeal and manufacturing constraints. What was the outcome?" (Focus on problem-solving, technical skills, project management) Company & Culture Questions:

• "What interests you about working with DTC consumer health brands like those of Care & Bloom?" (Show research and genuine interest)

• "How do you stay updated on the latest trends in performance marketing creative and packaging design?" (Demonstrate continuous learning)

• "Describe a time you received critical feedback on your creative work. How did you handle it, and what did you learn?" (Assess adaptability and receptiveness to feedback) Portfolio Presentation Strategy:

• Quantify Your Impact: For each case study, clearly state the objective, your role, the action you took, and the quantifiable results. Use metrics like conversion rate increases, ROAS improvements, or engagement uplift.

• Tell a Story: Structure your portfolio presentations like mini-case studies, explaining the problem, your solution, and the outcome.

• Showcase Volume & Adaptability: Be prepared to quickly show examples of multiple variations and how you can adapt your style to different brand needs.

• Highlight Process: Briefly explain your design process for each project, emphasizing efficiency and collaboration.

📝 Enhancement Note: Interview preparation focuses on demonstrating practical skills, strategic thinking, and an understanding of performance-driven operations, aligning with the role's core requirements.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided link on Workable.

• Portfolio Customization: Ensure your portfolio prominently features DTC performance marketing ad creatives and professional packaging design examples. Clearly label each piece with its objective and, if possible, performance metrics.

• Resume Optimization: Tailor your resume to highlight keywords related to DTC, performance marketing, Meta/TikTok ads, conversion design, static/motion graphics, and packaging design. Emphasize achievements and quantifiable results.

• Prepare for a Portfolio Walkthrough: Be ready to present your portfolio during an interview, articulating your design process, strategic thinking, and the impact of your work. Practice explaining your case studies concisely.

• Company Research: Familiarize yourself with Care & Bloom's flagship brands (hellonancy.com, biird.co) to understand their current aesthetic, target audience, and market positioning. This will help you tailor your responses and demonstrate genuine interest.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

---