Graphic Designer + Packaging Designer for DTC Brand (US-based, Remote)

📍 Job Overview

Job Title: Graphic Designer + Packaging Designer for DTC Brand (US-based, Remote)

Company: Paired (for client Care & Bloom)

Location: Philippines

Job Type: CONTRACTOR

Category: Creative & Media / Art & Design / Marketing Operations

Date Posted: September 22, 2026

Experience Level: Mid-Level (Estimated 2-5 years)

Remote Status: Fully Remote

🚀 Role Summary

• This role focuses on designing high-impact, conversion-driven creative assets for Direct-to-Consumer (DTC) brands within the consumer health sector.

• Key responsibilities include developing performance marketing ad creatives for platforms like Meta and TikTok, alongside specialized packaging and product design.

• The position requires a strong understanding of performance marketing principles and the ability to iterate rapidly on designs based on data and analytics.

• Successful candidates will be builders, comfortable with high-volume creative production and ownership of design projects from concept to execution.

📝 Enhancement Note: The core function of this role is not traditional brand design but rather performance-focused creative generation. The emphasis is on measurable results and rapid iteration, a hallmark of modern GTM operations. The "US-based" in the title likely refers to the client's operational base, but the role is explicitly remote and targeted to the Philippines.

📈 Primary Responsibilities

• Design and produce high-performing static and motion ad creatives for Meta (Facebook/Instagram), TikTok, and other paid digital advertising channels.

• Develop compelling packaging and product-related designs that align with brand guidelines and enhance consumer appeal at point-of-purchase or unboxing.

• Create essential visual assets for landing pages and social media content to support marketing campaigns and user engagement.

• Collaborate closely with creative strategists and media buyers to translate campaign hooks, offers, and target audience insights into effective creative concepts.

• Execute multiple ad variations and design iterations at a high volume, ensuring quality and brand consistency are maintained across all assets.

• Analyze creative performance data and feedback from media buyers to identify areas for improvement and implement iterative design changes that drive key metrics.

• Maintain a consistent and warm brand voice across all creative outputs, ensuring a cohesive brand experience for consumers.

📝 Enhancement Note: The responsibilities highlight a strong connection to GTM (Go-To-Market) operations, specifically within the performance marketing and creative execution functions. The emphasis on "high volume" and "iteration based on performance" points to a need for efficient workflow management and a data-driven design approach, crucial for optimizing marketing spend.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's degree in Graphic Design, Visual Arts, Marketing, or a related field is typically expected for roles requiring professional design experience. Equivalent practical experience will also be considered.

Experience: Estimated 2-5 years of professional experience in graphic design, with a significant focus on DTC and performance marketing creative. Professional packaging design experience is a mandatory requirement.

Required Skills:

• Portfolio of DTC or Performance Marketing Ad Creatives: Demonstrable experience creating visually engaging and conversion-focused ad creatives for direct-to-consumer brands, particularly on platforms like Meta and TikTok.

• Professional Packaging Design Experience: Proven ability to design functional and aesthetically pleasing packaging solutions for consumer products.

• Conversion-Focused Design Principles: Strong understanding of how design elements (visuals, copy, layouts, CTAs) directly influence user behavior and drive purchases.

• High-Volume Creative Production: Demonstrated comfort and efficiency in producing a large number of creative assets without compromising on quality or brand integrity.

• Static and Motion Graphics Proficiency: Advanced skills in creating both static visuals and dynamic motion graphics for digital advertising.

• Brand Voice Consistency: Ability to interpret and consistently apply a brand's voice and aesthetic across diverse creative assets.

• Independent Work Ethic: Strong attention to detail and the capacity to manage tasks and projects independently with minimal supervision.

Preferred Skills:

• Experience with A/B testing creative variations to optimize campaign performance.

• Familiarity with landing page optimization best practices.

• Basic understanding of copywriting for ad creatives and CTAs.

• Experience working within a remote, cross-functional team environment.

📝 Enhancement Note: The requirements emphasize practical, results-oriented skills over theoretical knowledge. The explicit need for a portfolio of DTC/performance ad creatives and packaging experience, alongside conversion-focused design, positions this as a highly specialized creative role within a performance-driven marketing operation.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• DTC Performance Creative Case Studies: Showcase specific ad campaigns, detailing the initial creative concept, variations produced, performance metrics (e.g., CTR, conversion rate), and how iterations improved results.

• Packaging Design Projects: Present a range of packaging projects, highlighting the design process, material considerations, brand integration, and any performance-related outcomes (e.g., shelf appeal, unboxing experience).

• Conversion-Focused Design Examples: Include examples where design directly contributed to achieving specific conversion goals, illustrating the strategic thinking behind visual elements, CTAs, and layout.

• High-Volume Workflow Demonstration: Provide examples that demonstrate the ability to produce a significant volume of creative assets efficiently, perhaps by showing a series of similar ad variations or a rapid prototyping example.

Process Documentation:

• Creative Brief Interpretation: Evidence of effectively translating creative briefs and media buyer feedback into actionable design plans.

• Iterative Design Workflow: Demonstrate a process for receiving feedback, making revisions, and quickly producing updated creative assets for testing.

• Performance Analysis Integration: Showcase how you incorporate performance data and analytics into your design process to inform future creative decisions and optimize outcomes.

📝 Enhancement Note: For a role focused on performance marketing creatives, the portfolio is paramount. It needs to go beyond aesthetics to demonstrate a clear understanding of how design drives business results and how the candidate can operate within a fast-paced, data-informed GTM workflow.

💵 Compensation & Benefits

Salary Range: $1,000 – $3,000 USD per month, depending on experience and demonstrated skills.

Benefits:

• Remote Work: Full flexibility to work from any location.

• Growth Opportunities: Significant potential for professional development and advancement within the client's rapidly scaling organization.

• Competitive Compensation: Salary commensurate with experience and performance.

• Impactful Role: Opportunity to contribute directly to the success of high-potential consumer health brands.

Working Hours: While not explicitly defined, the role is likely to require approximately 40 hours per week. Given the remote nature and global team, flexibility may be expected to align with client needs or team collaboration across different time zones.

📝 Enhancement Note: The salary range is provided in USD per month. For a contractor in the Philippines, this range is competitive, especially at the higher end, reflecting the specialized skills and performance-driven nature of the role. The US-based client likely uses USD for contractor payments. The "growth opportunities" are significant given the client's rapid scaling and focus on "builders."

🎯 Team & Company Context

🏢 Company Culture

Industry: Consumer Health, E-commerce, Direct-to-Consumer (DTC), Tech-Enabled Services (Staffing/Recruiting via Paired). The client, Care & Bloom, operates in the rapidly growing consumer health sector, focusing on launching and scaling brands with significant revenue potential. Paired acts as the intermediary, connecting talent with such companies.

Company Size: Paired is a global staffing agency. The client, Care & Bloom, is described as having operators who scaled major companies, suggesting a lean, agile, and high-growth startup environment. The flagship brand has reached 8-figure revenue, indicating a significant operational scale.

Founded: Care & Bloom's flagship brand achieved 8-figure revenue in under 18 months, implying a recent and rapid growth trajectory. Paired's founding date is not specified but operates as a global agency.

Team Structure:

• Client Team (Care & Bloom): Likely composed of experienced operators, creative strategists, media buyers, and other functional specialists focused on scaling DTC brands. This role will integrate into a performance-focused marketing team.

• Reporting: The Graphic Designer + Packaging Designer will report to a Creative Strategist or Marketing Lead within the Care & Bloom team. Collaboration will be high with media buyers.

• Cross-functional Collaboration: Close collaboration with creative strategists to understand campaign objectives and media buyers to interpret performance data and iterate on creative assets.

Methodology:

• Data-Driven Design: All creative work is measured, tested, and iterated based on performance metrics.

• Agile & Iterative: Rapid production of creative variations and quick adaptation based on feedback and results.

• Ownership & Builder Mentality: Emphasis on taking initiative, moving quickly, and driving tangible results.

Company Website: Paired: https://jobs.workable.com/company/hHECN9Czz3ESR6npitHku6/jobs-at-paired (Client brands: hellonancy.com, biird.co)

📝 Enhancement Note: The culture described is one of high performance, speed, and accountability. "Builders" are sought, indicating a proactive and problem-solving mindset is valued. This is typical of fast-growing DTC startups and agencies supporting them.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned at a mid-level as a specialized contributor within the marketing operations and creative execution function. It requires a blend of artistic skill and a performance-oriented mindset, crucial for driving GTM success.

Reporting Structure: The designer will report into a marketing or creative lead within the client organization (Care & Bloom). They will work closely with media buyers and creative strategists, forming a core part of the performance marketing engine.

Operations Impact: The designer's output directly impacts the effectiveness of paid advertising campaigns, influencing customer acquisition cost (CAC), conversion rates, and overall revenue growth for the DTC brands. Their ability to create "scroll-stopping" and "converting" creatives is critical to the financial success of the marketing initiatives.

Growth Opportunities:

• Specialization Advancement: Deepen expertise in performance creative design, specializing in specific platforms (Meta, TikTok) or formats (video, interactive ads).

• Creative Strategy Integration: Transition towards more strategic roles, contributing to campaign conceptualization and performance analysis.

• Leadership Potential: As the client scales, opportunities may arise to lead creative projects, mentor junior designers, or manage creative workflows.

• Broader Brand Involvement: With proven success, potential to contribute to other aspects of brand development or marketing for new launches.

📝 Enhancement Note: The "builder" mentality and rapid growth environment suggest that individuals who excel in this role can quickly expand their responsibilities and career trajectory, moving beyond pure execution to strategic contribution.

🌐 Work Environment

Office Type: Fully Remote. This is a telecommuting position, with no physical office requirement.

Office Location(s): While the client is US-based, the role is open to candidates in the Philippines. This implies a globally distributed team.

Workspace Context:

• Digital Collaboration: The work environment will be primarily digital, relying on communication tools (e.g., Slack, email) and project management software.

• Tooling: Access to necessary design software (e.g., Adobe Creative Suite) and collaboration platforms will be essential.

• Team Interaction: Regular virtual meetings and communication channels will facilitate collaboration with strategists, media buyers, and other team members.

Work Schedule: The role is estimated at 40 hours per week. While core working hours might not be strictly defined, flexibility to attend key meetings or respond to urgent campaign needs may be required, especially when collaborating with US-based teams.

📝 Enhancement Note: The remote, contractor nature suggests a focus on asynchronous work where possible, but effective communication and availability for critical syncs will be key to success in a globally distributed team.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and portfolio to assess qualifications and experience alignment.

• Portfolio Review & Skills Assessment: A deeper dive into the candidate's portfolio, focusing on specific DTC ad creatives and packaging design examples. This may include a discussion about their design process, conversion strategies, and experience with high-volume production.

• Skills Challenge/Test: Candidates may be asked to complete a small design task or case study to evaluate their skills in static/motion graphics, conversion-focused design, and ability to adhere to brand guidelines under pressure.

• Cultural Fit & Collaboration Interview: Discussion with a hiring manager or team lead to assess work style, problem-solving approach, communication skills, and fit with the "builder" and iterative culture.

Portfolio Review Tips:

• Highlight Performance Metrics: For ad creatives, clearly articulate the campaign objective, your role, the creative solution, and quantifiable results (e.g., improved CTR, conversion rate lift, ROAS).

• Showcase Process: For packaging design, illustrate your thought process, from understanding the product and target market to final execution. Include sketches, mockups, and final deliverables.

• Demonstrate Volume & Speed: Include examples that show your capacity for high-volume output. This could be a series of similar ad variations or a project completed under a tight deadline.

• Focus on Conversion: Emphasize how your design choices directly contributed to driving conversions, purchases, or other key performance indicators.

Challenge Preparation:

• Understand DTC & Performance Marketing: Be ready to discuss core principles of DTC marketing, performance marketing funnels, and how design impacts each stage.

• Platform Familiarity: Be prepared to discuss best practices for ad creatives on Meta and TikTok, considering their unique algorithms and user behaviors.

• Brand Voice Application: Practice articulating how you would interpret and apply a brand's voice to creative assets.

📝 Enhancement Note: The interview process will heavily scrutinize the candidate's portfolio for tangible evidence of driving results, not just aesthetic appeal. The ability to work quickly and iteratively will be a key evaluation point.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Proficiency in Photoshop, Illustrator, and After Effects is essential.

• Motion Graphics Software: Strong skills in After Effects for creating dynamic ad creatives.

• Design Collaboration Tools: Experience with platforms like Figma, Sketch, or Adobe XD for collaborative design and prototyping may be beneficial.

Analytics & Reporting:

• While not a direct analyst role, a strong understanding of how to interpret performance metrics from ad platforms (e.g., Meta Ads Manager, TikTok Ads Manager) is crucial.

• Familiarity with dashboard tools (e.g., Tableau, Google Data Studio) for reviewing creative performance reports. CRM & Automation:

• No direct CRM interaction is expected, but understanding how creative assets feed into marketing automation and customer journeys is advantageous.

• Familiarity with project management tools (e.g., Asana, Trello, Monday.com) for managing high-volume creative workflows.

📝 Enhancement Note: The focus is heavily on design and motion graphics software. The candidate needs to be adept at using these tools to produce high-quality, performance-oriented assets. An understanding of how these assets are used and measured within broader marketing technology stacks is a plus.

👥 Team Culture & Values

Operations Values:

• Results-Oriented: A strong emphasis on achieving measurable outcomes and driving business growth through creative excellence.

• Data-Driven: Decisions and iterations are informed by performance data and analytics.

• Agility & Speed: Ability to move quickly, adapt to changing campaign needs, and produce assets rapidly.

• Ownership & Initiative: A "builder" mentality, taking responsibility for projects and proactively seeking solutions.

• Collaboration: Working effectively with cross-functional team members to achieve common goals.

Collaboration Style:

• Cross-functional Integration: Seamless integration with creative strategists and media buyers, fostering open communication and shared understanding of campaign objectives.

• Iterative Feedback Loop: Comfortable with receiving and providing constructive feedback to continuously improve creative output.

• Proactive Communication: Maintaining clear and regular communication regarding project status, potential roadblocks, and performance insights.

📝 Enhancement Note: The values align with a high-growth, performance-focused startup environment. Candidates should demonstrate a proactive, accountable, and data-informed approach to their work, with a strong emphasis on collaboration within a remote setting.

⚡ Challenges & Growth Opportunities

Challenges:

• High-Volume Production Pressure: Consistently producing a high volume of quality creative assets under tight deadlines can be demanding.

• Creative Iteration Based on Data: Adapting designs based on performance metrics, which may sometimes require moving away from initial creative visions.

• Maintaining Brand Consistency Across Diverse Creatives: Ensuring a cohesive brand voice and aesthetic while creating numerous variations for different platforms and offers.

• Remote Collaboration Dynamics: Effectively collaborating and communicating with a globally distributed team without face-to-face interaction.

Learning & Development Opportunities:

• Advanced Performance Creative Techniques: Gaining deeper expertise in designing for specific ad platforms and understanding advanced conversion optimization strategies.

• Motion Graphics Specialization: Enhancing skills in video editing and animation for more sophisticated ad creatives.

• Exposure to Scaling DTC Brands: Learning firsthand how successful consumer health brands are launched and scaled from an operational and marketing perspective.

• Cross-Functional Insights: Understanding the nuances of media buying, strategy, and product development within a high-growth DTC environment.

📝 Enhancement Note: The challenges are inherent to performance marketing creative roles. The growth opportunities are significant, offering a chance to learn from experienced operators and contribute to the success of rapidly scaling brands.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for creating a high-performing ad creative for a DTC brand on Meta. What are the key elements you focus on?" (Preparation: Emphasize conversion-focused design, hooks, CTAs, and platform best practices.)

• "How do you approach packaging design for a consumer health product? What factors are most important to consider?" (Preparation: Discuss target audience, brand messaging, regulatory considerations, and shelf appeal.)

• "Walk us through a time you iterated on a creative based on performance data. What was the data, what changes did you make, and what was the outcome?" (Preparation: Select a strong portfolio example that clearly demonstrates data-driven iteration and positive results.) Company & Culture Questions:

• "What does 'builder mentality' mean to you in a creative role?" (Preparation: Focus on proactivity, problem-solving, ownership, and driving tangible results.)

• "How do you ensure brand voice consistency when producing a high volume of creative assets for different campaigns?" (Preparation: Discuss your process for understanding and applying brand guidelines, and your attention to detail.)

• "How do you collaborate effectively with media buyers and creative strategists in a remote environment?" (Preparation: Highlight communication skills, proactive engagement, and understanding of their roles and needs.) Portfolio Presentation Strategy:

• Quantify Impact: For each piece of work, clearly state the objective, your contribution, and any measurable results (e.g., conversion rate increase, ROAS improvement, engagement metrics).

• Showcase Process & Iteration: For ad creatives, demonstrate variations and explain why they were tested. For packaging, show initial concepts and the final execution.

• Tailor to the Role: Highlight examples that specifically showcase DTC ad creative and packaging design experience, emphasizing conversion-focused elements.

• Be Ready for a Design Challenge: Prepare to quickly sketch or mock up a creative concept based on a hypothetical brief, demonstrating your ability to think on your feet.

📝 Enhancement Note: The interview process will heavily favor candidates who can demonstrate a direct link between their design work and business outcomes. Be prepared to speak quantitatively about your impact and qualitatively about your process.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided link on Workable.

• Portfolio Customization: Ensure your portfolio prominently features your best DTC performance marketing ad creatives and professional packaging design work. Tailor your presentation to highlight conversion-focused design and high-volume production capabilities.

• Resume Optimization: Update your resume to clearly articulate your experience with performance marketing, DTC brands, packaging design, and proficiency in static/motion graphics. Use keywords from the job description.

• Prepare for a Design Challenge: Be ready to complete a practical design exercise that assesses your speed, creativity, and ability to adhere to brand and performance requirements.

• Research Client Brands: Familiarize yourself with hellonancy.com and biird.co to understand their brand aesthetics, target audience, and marketing approaches. This will help you tailor your application and interview responses.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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