Conversion Funnel Designer (Figma)

📍 Job Overview

Job Title: Conversion Funnel Designer (Figma)

Company: Primal Storm

Location: Serbia

Job Type: CONTRACTOR

Category: Revenue Operations / GTM Operations (Growth Marketing Focus)

Date Posted: 2026-08-12

Experience Level: 2-5 Years

Remote Status: Fully Remote

🚀 Role Summary

• Design high-converting landing pages and sales funnels utilizing Figma, focusing on direct-response marketing principles.

• Translate provided copy and structural outlines into visually compelling and user-friendly digital experiences.

• Optimize user flow, visual hierarchy, and Call-to-Action (CTA) placement to maximize conversion rates.

• Deliver a consistent volume of 2-3 pages, including revisions, per week, adhering to rapid turnaround times.

• Proactively identify and implement Conversion Rate Optimization (CRO) and User Experience (UX) improvements based on performance data and industry best practices.

📝 Enhancement Note: While the title is "Conversion Funnel Designer," the core responsibilities and emphasis on conversion, CRO, and performance data place this role firmly within the GTM Operations and Revenue Operations spectrum, specifically supporting growth marketing initiatives. The focus is on optimizing the customer acquisition funnel through design.

📈 Primary Responsibilities

• Architect and design complete conversion funnels and individual landing pages within Figma, ensuring alignment with brand guidelines and campaign objectives.

• Develop strong visual hierarchies that guide the user's eye towards desired actions and CTAs.

• Implement mobile-first design strategies to ensure optimal user experience and conversion performance across all devices.

• Collaborate closely with copywriters and marketing strategists to ensure design effectively communicates value propositions and drives desired user behaviors.

• Analyze performance data from existing funnels and landing pages to identify areas for A/B testing and iterative design improvements.

• Stay abreast of current DTC funnel trends, competitor strategies, and emerging design patterns that drive performance.

• Provide quick and efficient revisions within 24 hours based on feedback from stakeholders or performance analytics.

• Contribute to A/B testing initiatives by creating multiple design variations for key funnel elements.

• Document design decisions and rationale to inform future optimization efforts and knowledge sharing within the growth team.

📝 Enhancement Note: The expectation of delivering 2-3 pages per week with rapid revisions implies a need for highly efficient workflow and strong project management skills, typical of operations roles focused on execution and throughput.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong portfolio demonstrating practical application of design principles in a performance-oriented context is essential. Formal education in graphic design, UX/UI, marketing, or a related field is beneficial.

Experience: 2-5 years of professional experience in UX/UI design, landing page design, or conversion funnel design, with a demonstrable track record of improving conversion rates.

Required Skills:

• Figma Proficiency: Expert-level command of Figma for creating wireframes, mockups, prototypes, and final design assets.

• Conversion-Focused Design: Deep understanding of direct-response marketing principles and how design directly impacts conversion rates.

• UX/UI Design Fundamentals: Strong grasp of user-centered design principles, information architecture, and usability best practices.

• Visual Hierarchy & Layout: Proven ability to create clear, impactful visual hierarchies and compelling page layouts.

• Mobile-First Design: Expertise in designing for mobile devices and ensuring seamless responsive experiences.

• Call-to-Action (CTA) Optimization: Skill in designing effective CTAs that encourage clicks and conversions.

• User Flow Design: Ability to map out and design intuitive user journeys through a funnel.

• Rapid Prototyping & Iteration: Experience in quickly creating design variations and incorporating feedback.

• Strong Communication: Ability to clearly articulate design rationale and feedback in English.

Preferred Skills:

• Conversion Rate Optimization (CRO) Knowledge: Familiarity with CRO methodologies, A/B testing frameworks, and data analysis tools.

• DTC Funnel Experience: Specific experience designing funnels for Direct-to-Consumer (DTC) brands, particularly in the health and wellness sector.

• Performance Data Analysis: Ability to interpret basic performance metrics (e.g., CTR, conversion rates) to inform design decisions.

• Understanding of Direct Response Copywriting: Ability to work effectively with provided copy and understand its role in conversion.

• Familiarity with Webflow or similar page builders: While Figma is primary, understanding of how designs translate to live pages is a plus.

📝 Enhancement Note: The emphasis on "conversion over aesthetics" and "ideas backed by performance" strongly suggests that candidates who can quantify their design impact with data will be highly favored, aligning with the analytical nature of operations roles.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Figma-Based Case Studies: Showcase at least 3-5 detailed case studies of conversion-focused landing pages or funnels designed in Figma.

• Performance Metrics: For each case study, clearly present the problem, your design solution, and quantifiable results (e.g., % increase in conversion rate, CTR improvements, lead generation growth). If direct performance data is unavailable, articulate the design strategy based on industry best practices and expected outcomes.

• User Flow & Hierarchy Examples: Include visual examples of user flows and demonstrate how visual hierarchy was used to guide users.

• Mobile-First Demonstrations: Provide specific examples of mobile design considerations and how they were implemented.

• Process Documentation: Briefly outline your design process from brief to final delivery, highlighting your approach to collaboration and iteration.

Process Documentation:

• Workflow Design: Demonstrate understanding of how to translate a marketing brief and copy into a structured funnel design.

• Tool Proficiency: Clearly indicate your primary design tool is Figma and showcase complex Figma features used.

• Performance Analysis Integration: Explain how you incorporate performance data or CRO principles into your design process.

📝 Enhancement Note: Given the freelance/contractor nature and the emphasis on speed and results, the portfolio is critical. It needs to prove not just design skill but also a direct, measurable impact on business objectives (conversions).

💵 Compensation & Benefits

Salary Range: $50 - $150 per funnel (including agreed revisions).

Estimated Annual Earnings: Based on delivering 2-3 funnels per week with an average of $100 per funnel, this could range from approximately $104,000 to $156,000 annually for a full-time equivalent contractor (assuming 52 weeks/year and consistent delivery).

Benefits:

• Remote Work Flexibility: Fully remote position allowing work from anywhere in Serbia.

• Flexible Working Hours: Ability to set your own schedule, with some overlap preferred for CET or EST time zones for better collaboration.

• Performance-Based Compensation: Direct correlation between work delivered and earnings, with potential for higher earnings through increased volume and complexity.

• Ongoing Collaboration Potential: Opportunity for long-term engagement based on consistent quality, speed, and performance.

• Merit-Based Recognition: Internal merch drops and design contests suggest a culture that rewards high achievers.

• Direct Founder Interaction: Founders are accessible and involved in daily operations.

Working Hours: Flexible, but some overlap with CET or EST time zones is preferred for communication and collaboration. The role requires the capacity to deliver 2-3 pages plus revisions per week.

📝 Enhancement Note: The salary is presented as per-funnel, which is common for freelance/contract roles. The estimated annual earnings are provided for context, assuming a consistent, full-time workload equivalent. The "per funnel" rate is dependent on complexity, so the $50-$150 range allows for this variability.

🎯 Team & Company Context

🏢 Company Culture

Industry: Direct-to-Consumer (DTC) E-commerce, specializing in men's health and wellness products. The company's mission is to empower men toward a healthy lifestyle and restore balance through natural products and community.

Company Size: Described as a "Team of the 39 biggest killers in the D2C space." This suggests a lean, high-performance, and results-driven team, likely operating with agility.

Founded: While the exact founding date isn't provided, the company has experienced rapid growth, scaling from $1,000 CPA and zero customers to over $1M+/month in revenue in 9 months. This indicates a dynamic, fast-paced startup environment.

Team Structure:

• Comprised of high-performing individuals with a focus on D2C growth.

• Two founders actively involved in daily operations and team support.

• A "tribe of people in their 20s obsessed with being the best at what they do," suggesting a young, ambitious, and competitive team culture.

• Fully remote setup, fostering independence and accountability. Methodology:

• Performance-Driven: Emphasis on data, results, and conversion rates over purely aesthetic design.

• Agile Execution: Rapid turnaround times for designs and revisions are expected.

• Competitive Environment: Internal contests and a focus on being "killers" suggest a culture that thrives on competition and achievement.

• Founder Accessibility: Founders are reported to be responsive and supportive of team members' growth.

Company Website: primal-storm.com

📝 Enhancement Note: The company culture is clearly defined as aggressive, results-oriented, and focused on rapid growth. This is crucial for operations candidates to understand, as it implies high expectations and a demanding work environment.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a specialized contributor within the GTM/Revenue Operations function, focusing on the critical design aspect of the acquisition funnel. It's an execution-level role requiring strong technical design skills combined with a strategic understanding of conversion drivers.

Reporting Structure: The designer will likely report directly to a growth marketing lead or potentially one of the founders, given their direct involvement. The structure is flat and direct, facilitating quick communication.

Operations Impact: The designer's work directly impacts Primal Storm's revenue growth by optimizing the conversion rates of their sales funnels and landing pages. Success in this role translates directly to increased customer acquisition and revenue.

Growth Opportunities:

• Deepen CRO Expertise: Through continuous work on high-performing funnels and exposure to performance data, the contractor can significantly enhance their CRO knowledge.

• Expand Portfolio: Consistently delivering high-quality work for a rapidly scaling DTC brand provides excellent material for future portfolio development.

• Potential for Long-Term Engagement: Strong performers have the opportunity for ongoing collaboration, indicating stability and continued involvement in growth initiatives.

• Exposure to High-Growth DTC Strategies: Working within a team focused on scaling to $5M/month offers invaluable insights into successful DTC growth tactics.

• Skill Specialization: Opportunity to become a highly sought-after specialist in performance-driven funnel design.

📝 Enhancement Note: While this is a contractor role, the emphasis on growth and the company's mission suggests that high-performing individuals can find significant professional development and potentially transition to more integrated roles if opportunities arise.

🌐 Work Environment

Office Type: Fully Remote. This role is entirely location-independent within Serbia.

Office Location(s): Not applicable, as the position is remote.

Workspace Context:

• Independent Work: Requires self-discipline and the ability to manage one's own time and workload effectively.

• Digital Collaboration Tools: Communication and file sharing will likely occur through platforms like Slack, email, and Figma's collaboration features.

• Data-Driven Feedback Loop: Designs will be influenced by performance data, requiring a comfort level with reviewing analytics and applying insights.

• Fast-Paced Culture: The environment is characterized by rapid iteration, quick feedback, and a focus on immediate results.

Work Schedule: Flexible, allowing the contractor to set their own hours. However, some overlap with Central European Time (CET) or Eastern Standard Time (EST) is preferred for real-time communication and collaboration with the core team. This flexibility is key for operations roles where data analysis and campaign support may be needed outside standard hours.

📝 Enhancement Note: The remote, flexible nature is a significant draw, but the need for time zone overlap highlights the operational requirement for timely communication and responsiveness, even in a flexible setup.

📄 Application & Portfolio Review Process

Interview Process: The application process is initiated through a form on Workable. It's likely to involve:

• Initial Application Review: Screening of applications and portfolios based on required skills and experience.

• Portfolio Presentation: A crucial step where candidates will walk through their design process and demonstrate the impact of their work.

• Skills/Design Challenge: Potentially a short design task or a discussion about how they would approach a specific funnel design challenge.

• Cultural Fit/Founder Interview: Discussion to assess alignment with the company's aggressive, results-driven culture and values.

Portfolio Review Tips:

• Quantify Everything: Focus on metrics and tangible results. Show how your designs drove conversions.

• Showcase Figma Mastery: Highlight complex Figma techniques, components, and prototyping used.

• Demonstrate Process: Clearly articulate your step-by-step approach from brief to delivery, including how you handle feedback and revisions.

• Highlight Direct Response Skills: Emphasize your understanding of what makes a funnel convert, not just what looks good.

• Mobile-First Emphasis: Clearly show your mobile design expertise.

• Concise Storytelling: Present your case studies clearly and efficiently, respecting the hiring team's time.

Challenge Preparation:

• Analyze Competitor Funnels: Study successful DTC funnels in the men's health and wellness space.

• Understand Primal Storm's Mission: Be prepared to discuss how your design philosophy aligns with their mission.

• Practice Articulating Design Decisions: Be ready to explain why you made specific design choices and how they support conversion goals.

• Time Management: If given a design challenge, practice completing it within a tight timeframe.

📝 Enhancement Note: The emphasis on speed and performance means candidates should be prepared for a rigorous review process that heavily favors demonstrable results and efficiency.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: This is the core tool for all design work. Mastery is non-negotiable.

• Slack: Likely used for daily communication, team collaboration, and quick feedback loops.

• Email: For formal communication and document exchange.

Analytics & Reporting:

• Figma Analytics (if applicable): Understanding how to export assets and potentially view basic usage data within Figma.

• Familiarity with Analytics Platforms (e.g., Google Analytics, Hotjar, ClickFunnels/Klaviyo analytics): While not directly using these for design, understanding how performance data from these tools informs design decisions is crucial.

CRM & Automation:

• Familiarity with CRM/Marketing Automation Platforms: Understanding how funnels integrate with platforms like Klaviyo, ActiveCampaign, or HubSpot is beneficial for context, though not a direct requirement for design.

📝 Enhancement Note: The explicit mention of Figma as the primary tool is critical. While other tools are implied for communication and data, the focus is heavily on design execution within Figma.

👥 Team Culture & Values

Operations Values:

• Performance Above All: The primary value is achieving measurable results and driving conversions.

• Speed & Efficiency: Rapid execution and timely delivery are paramount.

• Warrior Mentality: A proactive, competitive, and driven approach to work.

• Mission-Driven: Commitment to the company's mission of empowering men.

• Growth Mindset: Desire to constantly learn, improve, and be the best.

Collaboration Style:

• Direct & Responsive: Expect quick feedback and direct communication.

• Data-Informed: Collaboration will involve discussing performance data to guide design iterations.

• Competitive: Internal contests and a focus on "killers" suggest a collaborative environment that also encourages healthy competition.

• Founder-Involved: Direct interaction with founders means collaboration can be highly strategic and fast-moving.

📝 Enhancement Note: The company's values are strongly aligned with a performance-oriented operations mindset: driving results, working efficiently, and continuous improvement.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Speed and Quality: Consistently delivering 2-3 high-quality, conversion-focused pages per week under tight deadlines.

• Adapting to Rapid Feedback: Quickly incorporating feedback and iterating on designs without losing momentum.

• Data Interpretation: Effectively translating performance data and CRO insights into actionable design improvements.

• Maintaining Design Consistency: Ensuring brand integrity and consistent user experience across multiple funnel designs.

• Working Independently: Thriving in a fully remote, flexible environment that requires significant self-motivation and accountability.

Learning & Development Opportunities:

• Mastering DTC Funnel Design: Gaining deep expertise in designing for direct-response marketing in a high-growth DTC environment.

• CRO & UX Specialization: Developing advanced skills in conversion rate optimization and user experience through practical application and feedback.

• Exposure to High-Volume E-commerce: Understanding the operational demands and design strategies of a rapidly scaling e-commerce business.

• Portfolio Enhancement: Building a robust portfolio showcasing significant, data-backed design achievements.

📝 Enhancement Note: The challenges presented are typical of high-performance operations roles focused on execution and continuous improvement. Successfully navigating them leads to significant professional growth.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for designing a high-converting landing page from scratch, given only copy and a general objective." (Focus on your structured approach, Figma usage, and conversion principles.)

• "How would you approach improving the conversion rate of an underperforming funnel page? What data would you look for, and what design changes might you suggest?" (Demonstrate your CRO thinking and data-driven approach.)

• "Walk me through a successful funnel design you created in Figma. What were the goals, what were the key design decisions, and what were the results?" (Prepare a compelling case study from your portfolio.) Company & Culture Questions:

• "What interests you about Primal Storm's mission and our focus on empowering men?" (Show alignment with the company's purpose.)

• "How do you handle tight deadlines and rapid feedback cycles in a remote environment?" (Highlight your efficiency, responsiveness, and self-management skills.)

• "What does 'performance over aesthetics' mean to you in the context of funnel design?" (Articulate your understanding of conversion-driven design.) Portfolio Presentation Strategy:

• Start with Impact: Lead with the results and ROI of your designs.

• Show, Don't Just Tell: Use visuals of your Figma work, user flows, and mobile designs.

• Explain Your 'Why': Clearly articulate the strategic thinking behind your design choices.

• Be Ready for Figma Deep Dives: Have examples of complex components, auto-layout, or prototyping you've used.

• Address Revisions: Be prepared to discuss how you handle and implement feedback effectively.

📝 Enhancement Note: Preparation should heavily focus on quantifying design impact and demonstrating a deep understanding of conversion optimization principles within the context of Figma design.

📌 Application Steps

To apply for this operations position:

• Complete the application form on the Workable platform.

• Curate Your Portfolio: Select 2-3 of your strongest Figma-based conversion funnel or landing page case studies. Ensure each clearly details the objective, your design process, and quantifiable results (e.g., conversion rate lift, CTR improvement).

• Tailor Your Resume/Profile: Highlight your Figma proficiency, experience in conversion design, CRO knowledge, and any DTC e-commerce experience. Use keywords like "Figma," "Conversion Rate Optimization," "Landing Page Design," "DTC Funnels," and "Performance Marketing."

• Prepare Your Presentation: Practice walking through your portfolio case studies concisely, focusing on the strategic thinking behind your design decisions and their impact on conversion metrics. Be ready to discuss your workflow and how you handle rapid revisions.

• Research Primal Storm: Understand their mission, products, and growth trajectory. Be ready to articulate how your design skills can contribute to their scaling objectives.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.