Conversion Funnel Designer (Figma)

📍 Job Overview

Job Title: Conversion Funnel Designer (Figma)

Company: Primal Storm

Location: Bosnia and Herzegovina

Job Type: CONTRACTOR

Category: Revenue Operations / Marketing Operations (Design Focus)

Date Posted: 2026-08-12

Experience Level: Mid-Level to Senior (2-5 years implied)

Remote Status: Remote Solely

🚀 Role Summary

• Design high-converting landing pages and sales funnels using Figma, with a strong emphasis on user experience and direct-response marketing principles.

• Collaborate closely with founders and a performance-driven team to translate marketing copy and strategic objectives into visually compelling and effective digital assets.

• Proactively analyze performance data and user feedback to iterate on designs, optimize conversion rates, and enhance overall customer journey efficiency.

• Deliver a consistent volume of 2-3 high-quality funnel designs per week, meeting aggressive turnaround times for initial drafts and revisions.

📝 Enhancement Note: While the title is "Conversion Funnel Designer," the responsibilities and company mission strongly align with revenue and marketing operations, focusing on the tactical execution of conversion-focused design that directly impacts sales performance and revenue generation. The role requires a blend of design expertise and a deep understanding of conversion rate optimization (CRO) principles.

📈 Primary Responsibilities

• Design conversion-focused landing pages and sales funnels in Figma, meticulously translating provided copy and structural outlines into clear, compelling, and actionable page designs.

• Establish strong visual hierarchy, intuitive user flows, strategic Call-to-Action (CTA) placement, and prioritize mobile-first layouts to maximize engagement and conversion rates.

• Consistently deliver 2-3 complete funnel designs, including necessary revisions, on a weekly basis, adhering to strict turnaround times (24-48 hours for initial drafts, 24 hours for revisions).

• Proactively study and deconstruct winning Direct-to-Consumer (DTC) funnels from competitor and industry benchmarks, applying proven patterns and best practices to new designs.

• Utilize performance data (e.g., conversion rates, bounce rates, A/B test results) and qualitative feedback to inform design decisions and continuously improve future iterations.

• Proactively identify and propose Conversion Rate Optimization (CRO) and User Experience (UX) improvements across existing and new funnel designs, demonstrating a commitment to continuous performance enhancement.

📝 Enhancement Note: The explicit mention of "2-3 funnels/per week" and "revisions within 24 hours" indicates a high-volume, fast-paced operational environment. The emphasis on "conversion over aesthetics" and "ideas backed by performance" highlights the critical need for a data-driven approach to design, directly impacting revenue metrics.

🎓 Skills & Qualifications

Education: No specific educational requirements are listed, suggesting a focus on demonstrated skills and portfolio performance over formal degrees.

Experience: Implied 2-5 years of experience in funnel design, conversion optimization, or a closely related field, with a proven track record of delivering results in a fast-paced environment.

Required Skills:

• Proficient in Figma for designing complex conversion-focused landing pages and multi-step funnels.

• Demonstrated expertise in User Experience (UX) design principles, with a focus on creating intuitive user flows and engaging interfaces.

• Strong understanding of visual hierarchy, effective CTA placement, and mobile-first design methodologies.

• Proven ability to interpret and leverage performance data (e.g., analytics, A/B test results) to inform and improve design outcomes.

• Experience with Direct Response marketing principles and their application in digital design.

• Ability to work independently, manage time effectively, and meet aggressive deadlines consistently.

• Excellent responsiveness and a proactive, collaborative attitude towards feedback and iteration. Preferred Skills:

• Experience with other design or prototyping tools that complement Figma.

• Familiarity with DTC e-commerce business models and marketing strategies.

• Basic understanding of front-end development concepts (HTML/CSS) to better inform design feasibility.

• Experience in designing for specific industries, particularly health, wellness, or men's lifestyle products.

📝 Enhancement Note: The job description explicitly filters out designers who are "focused only on branding or aesthetics" or have "weak direct-response or conversion understanding." This strongly implies that candidates must showcase a portfolio and interview responses that emphasize measurable results and conversion-driven design strategies.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A robust portfolio showcasing a minimum of 5-10 high-converting landing pages and multi-step sales funnels designed in Figma.

• Each portfolio piece should clearly articulate the objective of the funnel, the target audience, the design process, and the key conversion-driving elements implemented.

• Evidence of A/B testing or performance data (even if anonymized) demonstrating the impact of your designs on key metrics like conversion rate, click-through rate, or lead generation.

• Designs should reflect a strong understanding of mobile-first principles and responsive design across various devices.

• Case studies detailing how you translated provided copy and structure into effective visual designs. Process Documentation:

• Demonstrations of your workflow for taking a brief or copy and transforming it into a complete, conversion-optimized design.

• Examples of how you incorporate user feedback and performance data into design iterations.

• Documentation or examples of your approach to user flow mapping and visual hierarchy planning within Figma.

• A clear explanation of your revision process and how you manage client expectations for rapid turnarounds.

📝 Enhancement Note: Given the emphasis on speed and performance, candidates should be prepared to walk through their design process and demonstrate how they prioritize and execute tasks efficiently. The portfolio is critical for showcasing tactical design skills within a direct-response framework.

💵 Compensation & Benefits

Salary Range: $50 – $150 per funnel (including agreed revisions). This is a performance-based compensation model, not an hourly or fixed salary.

• Estimated Weekly Earnings: Assuming 2-3 funnels per week at an average of $100 per funnel, weekly earnings could range from $200 to $300.

• Estimated Monthly Earnings: This translates to approximately $800 - $1,200 per month, depending on volume and complexity.

• Annualized Potential: If consistent work is maintained, this could range from $9,600 to $14,400 annually, before any potential for increased volume or complexity.

Benefits:

• Remote Work: Fully remote position, allowing for flexibility in work location.

• Flexible Working Hours: While not strictly defined, flexibility exists, with a preference for some overlap with CET or EST time zones to facilitate collaboration.

• Performance-Based Incentives: Direct correlation between output quality and volume and earning potential.

• Potential for Ongoing Collaboration: Opportunity for a long-term relationship based on consistent performance and quality.

• Team Culture: Access to a team environment described as a "tribe of people in their 20s obsessed with being the best," with internal competitions and direct founder engagement.

Working Hours: Flexible, with a preference for some overlap with CET or EST time zones. The core requirement is the delivery of 2-3 funnels and revisions per week, which can be managed within a flexible schedule.

📝 Enhancement Note: The compensation is project-based ($50-$150 per funnel). To estimate a "salary range," we've assumed a weekly output of 2-3 funnels and calculated potential monthly and annual earnings. This model requires strong time management and efficiency to maximize income. The "flexible working hours" are contingent on achieving the required output and potentially some overlap for communication.

🎯 Team & Company Context

🏢 Company Culture

Industry: Direct-to-Consumer (DTC) E-commerce, specializing in men's health, wellness, and lifestyle products. The company's mission is to "restore the balance" for men by empowering them toward a healthy lifestyle.

Company Size: Described as a "Team of the 39 biggest killers in the D2C space," with 2 founders actively involved. This suggests a relatively small, agile, and highly specialized team, likely in the early to growth stages.

Founded: The company achieved significant revenue growth ($1M+/month) in 9 months, indicating a recent founding or a period of rapid scaling. The emphasis is on current momentum and future growth targets ($5M/month by December).

Team Structure:

• A lean, high-performance team comprising founders and specialized "killers" in the D2C space.

• Founders are actively involved and accessible, fostering a direct communication style.

• The team is described as being in their 20s and "obsessed with being the best," suggesting a competitive and ambitious internal culture.

• The role involves significant collaboration with founders and potentially other creatives or marketers within the team. Methodology:

• Data-Driven Performance: A core tenet of the company's approach, evident in their rapid revenue growth and the explicit requirement for designers to use performance data.

• Agile Execution: Rapid iteration and delivery of 2-3 funnels per week, with quick turnaround times for revisions, points to an agile operational methodology.

• Competitive Environment: Internal merch drops and design contests suggest a culture that thrives on competition and rewarding top performers.

• Mission-Oriented: The company operates with a strong, defined mission focused on empowering men, which is intended to permeate all aspects of their marketing and product offerings.

Company Website: https://primal-storm.com

📝 Enhancement Note: The company culture is highly performance-oriented, mission-driven, and values speed and direct impact. This is not a traditional corporate environment; it's a fast-paced, startup-like setting focused on aggressive growth in the DTC e-commerce space.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a specialized, high-impact freelance/contractor position. While not a traditional full-time "operations" role with defined career laddering within the company, it offers significant growth potential in terms of skill development and earning capacity within the direct-response design niche. The level implies someone who can work independently and deliver results without extensive oversight.

Reporting Structure: Direct reporting to the founders or a designated lead within the small team. The communication is expected to be direct and frequent.

Operations Impact: The designer's work is directly tied to the company's revenue generation. Each funnel designed is a critical component of the sales engine, directly influencing customer acquisition costs (CPA) and overall monthly revenue. Success in this role directly contributes to the company's aggressive growth targets ($5M/month).

Growth Opportunities:

• Skill Specialization: Deepen expertise in conversion-focused design, UX for e-commerce, and DTC funnel optimization, becoming a highly sought-after specialist.

• Increased Volume & Compensation: As performance and reliability are proven, there's potential for an increased number of projects and potentially higher per-funnel rates.

• Long-Term Partnership: The company explicitly mentions the "potential for an ongoing collaboration based on quality, speed, and performance," which could evolve into a more stable, long-term engagement.

• Industry Exposure: Gain valuable experience within the fast-growing DTC e-commerce sector, working with a team that has demonstrated rapid success.

📝 Enhancement Note: Growth here is less about climbing a corporate ladder and more about becoming an indispensable, high-earning specialist within a rapidly scaling DTC business. The emphasis is on demonstrating value through consistent, high-quality output that drives revenue.

🌐 Work Environment

Office Type: Fully remote, contractor-based arrangement. There is no physical office for this role.

Office Location(s): The role is based in Bosnia and Herzegovina but is entirely remote. Candidates can work from any location within Bosnia and Herzegovina, with some preference for time zone overlap (CET or EST) to facilitate communication.

Workspace Context:

• Autonomy: High degree of autonomy in managing one's own schedule and work environment, provided deadlines and quality standards are met.

• Digital Collaboration: Primarily digital communication and collaboration tools will be used, likely including project management software, messaging apps, and Figma for design sharing.

• Performance Focus: The environment is geared towards results and efficiency, with clear expectations for output and responsiveness.

• Team Connection: Despite being remote, the company fosters a sense of "tribe" and community through direct founder engagement and potential internal competitions, aiming to mitigate the isolation of remote work.

Work Schedule: Flexible, but requires consistent availability and responsiveness. The core requirement is delivering 2-3 funnels and revisions per week, which necessitates dedicated work time. Some overlap with CET or EST time zones is preferred for real-time communication and quicker feedback loops, especially during critical design phases.

📝 Enhancement Note: The "work environment" is largely self-defined by the contractor, but it must be conducive to high-speed, focused design work and allow for responsiveness to team communications. The lack of a physical office means all interactions and work output are digital.

📄 Application & Portfolio Review Process

Interview Process: The application process is likely to be streamlined due to the contractor nature of the role. It will likely involve:

• Application Submission: Completing the application form through the provided link.

• Portfolio Review: The primary screening tool will be the candidate's portfolio, assessing the quality, relevance, and performance-orientation of their past funnel designs.

• Skills Assessment/Test: Potentially a short design challenge or a detailed discussion about their design process and conversion strategies.

• Founder/Team Interview: A direct conversation with the founders or key team members to assess fit, understanding of the company's mission, and responsiveness.

Portfolio Review Tips:

• Showcase Conversion Expertise: Prioritize examples that clearly demonstrate how your designs directly led to increased conversions, sales, or leads. Use quantifiable results wherever possible.

• Highlight Figma Proficiency: Ensure your portfolio pieces are well-organized and clearly demonstrate your skills within Figma, including complex layouts, interactive elements, and responsive designs.

• Tell a Story: For each portfolio piece, provide context: the client's goal, the problem you solved, your design solution, and the outcome. Focus on the "why" behind your design choices.

• Demonstrate Speed & Responsiveness: If possible, include examples that show a rapid turnaround or how you effectively handled revisions.

• Mobile-First Emphasis: Ensure a significant portion of your showcased work highlights strong mobile-first design principles.

Challenge Preparation:

• Be prepared to discuss your process for converting raw copy into a compelling visual narrative.

• Understand the company's mission and target audience (men's health/wellness) and be ready to articulate how your design approach aligns with these.

• Be ready to analyze a hypothetical or existing funnel and suggest specific CRO improvements.

• Practice articulating your design decisions concisely and defending them with logic and data.

📝 Enhancement Note: The application process will heavily rely on the portfolio as proof of capability. Candidates should curate their most impactful and relevant work, focusing on direct-response design and measurable results. The interview will likely be a direct assessment of their ability to deliver under pressure and align with the company's aggressive growth mindset.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: This is the mandatory core tool for all design work. Proficiency must be high, covering layout, prototyping, component creation, and collaborative features.

• Project Management Tools: While not explicitly mentioned, expect to use tools like Trello, Asana, ClickUp, or similar for task management and communication regarding project delivery and deadlines.

• Communication Platforms: Slack, Discord, or similar for real-time team communication and quick feedback loops.

Analytics & Reporting:

• Google Analytics: Understanding how to interpret data from GA is crucial for informing design decisions.

• Platform-Specific Analytics: Familiarity with analytics dashboards from ad platforms (e.g., Facebook Ads Manager, Google Ads) that provide conversion data.

• A/B Testing Tools: Experience with tools like Google Optimize, VWO, or Optimizely for understanding A/B test results and their implications for design.

CRM & Automation:

• CRM Systems (e.g., HubSpot, Salesforce): While not directly managing a CRM, understanding how landing pages feed into CRMs and affect lead nurturing is beneficial.

• Email Marketing Platforms (e.g., Mailchimp, Klaviyo): Awareness of how funnel designs integrate with email capture and subsequent marketing automation.

📝 Enhancement Note: Proficiency in Figma is non-negotiable. The ability to interpret and act on performance data from analytics and A/B testing tools is critical for success in this role, demonstrating the "conversion over aesthetics" mindset.

👥 Team Culture & Values

Operations Values:

• Performance-Driven: Every action and design choice must be aimed at driving measurable results (conversions, revenue). Aesthetics are secondary to effectiveness.

• Speed & Agility: The ability to deliver high-quality work quickly and iterate rapidly is paramount.

• Mission Alignment: A belief in and contribution to the company's mission of empowering men through natural health and lifestyle.

• Ownership & Independence: Taking full responsibility for one's work, being proactive, and requiring minimal supervision.

• Continuous Improvement: A commitment to learning from data, feedback, and industry trends to constantly enhance design effectiveness.

Collaboration Style:

• Direct & Transparent: Communication is expected to be straightforward, with founders accessible and responsive.

• Feedback-Oriented: Openness to receiving and acting upon constructive criticism from founders and team members.

• Results-Focused: Collaboration centers around achieving shared performance goals and driving business growth.

• Competitive Spirit: While collaborative, there's an underlying competitive element, as evidenced by internal contests, pushing team members to excel.

📝 Enhancement Note: The culture is best described as a high-octane, results-obsessed startup environment. Team members are expected to be self-starters who thrive under pressure and are deeply committed to the company's mission and growth trajectory.

⚡ Challenges & Growth Opportunities

Challenges:

• High Volume, Fast Pace: Consistently delivering 2-3 high-quality, conversion-focused funnels per week requires exceptional time management and efficiency.

• Data Interpretation: Translating raw performance data into actionable design improvements can be challenging, requiring analytical skills alongside design intuition.

• Balancing Speed & Quality: Maintaining high design standards while meeting aggressive deadlines can be a constant balancing act.

• Evolving DTC Landscape: Staying abreast of the latest trends in DTC marketing, funnel strategies, and design best practices requires continuous learning.

• Remote Collaboration: Effectively communicating and collaborating with a remote team, especially across different time zones, requires strong organizational and communication skills.

Learning & Development Opportunities:

• Mastering Conversion Design: Becoming an expert in designing for direct response and conversion optimization within the high-growth DTC e-commerce sector.

• Performance Analytics: Gaining deeper insights into interpreting marketing analytics and A/B testing results to inform design strategy.

• DTC Growth Strategies: Understanding the broader marketing and operational strategies that drive success in DTC businesses.

• Founder Mentorship: Direct access to founders with proven track records in scaling e-commerce businesses.

• Portfolio Building: Opportunity to build a strong portfolio of high-impact work for a rapidly growing company.

📝 Enhancement Note: The primary challenge is operating at a high level of efficiency and effectiveness within a demanding, results-driven environment. Growth opportunities are heavily skewed towards practical application and becoming a specialized, high-value contributor.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for taking raw ad copy and transforming it into a high-converting landing page. Walk me through your Figma workflow."

• "How do you prioritize user experience versus aesthetic appeal in a direct-response funnel design?"

• "Imagine a funnel with a 2% conversion rate. What are the first 3-5 design-related hypotheses you would explore to improve it?"

• "How do you use performance data (e.g., bounce rates, CTRs, conversion rates) to inform your design decisions and iterations?" Company & Culture Questions:

• "What do you know about Primal Storm and our mission? How does our mission resonate with you?"

• "Describe a time you had to work under tight deadlines. How did you manage your time and ensure quality?"

• "How do you handle constructive criticism or feedback on your designs?"

• "What are your thoughts on 'conversion over aesthetics'?" Portfolio Presentation Strategy:

• Structure for Impact: For each portfolio piece, clearly outline: the objective, the target audience, the problem, your design solution (highlighting specific Figma techniques), and the results (quantifiable if possible).

• Demonstrate Figma Skills: Be ready to screen-share and briefly walk through a design in Figma, explaining your layout choices, component usage, and prototyping features.

• Focus on CRO: Emphasize the conversion-driving elements of your designs – clear CTAs, strong value propositions, persuasive copy integration, intuitive navigation, and mobile optimization.

• Articulate Data Integration: Explain how you incorporated or would incorporate performance data into your design process, even if the examples are hypothetical.

📝 Enhancement Note: Be prepared to demonstrate not only design skill but also a deep understanding of conversion strategy and a results-oriented mindset. The interview will likely be direct and focused on assessing your ability to deliver immediate value.

📌 Application Steps

To apply for this operations position:

• Submit your application through the application link provided on Workable.

• Curate Your Portfolio: Select your strongest, most relevant funnel design projects, prioritizing those with demonstrable conversion results. Ensure your portfolio clearly showcases your Figma proficiency and understanding of direct-response marketing.

• Tailor Your Resume/Profile: Highlight experience with Figma, landing page design, conversion rate optimization, UX, and DTC e-commerce. Quantify achievements wherever possible.

• Prepare for a Design Discussion: Be ready to articulate your design process, conversion strategies, and how you use data to inform your work. Practice explaining your portfolio pieces concisely.

• Research Primal Storm: Understand their mission, target audience, and recent growth. Be prepared to explain why you are a good fit for their specific culture and goals.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.