Conversion Funnel Designer (Figma)

📍 Job Overview

Job Title: Conversion Funnel Designer (Figma)

Company: Primal Storm

Location: Bangladesh

Job Type: CONTRACTOR

Category: Marketing Operations / GTM Operations (Design Focus)

Date Posted: 2026-08-12

Experience Level: 2-5 Years (Mid-Level)

Remote Status: Fully Remote

🚀 Role Summary

• Design high-converting landing pages and sales funnels using Figma, focusing on user experience and direct response principles.

• Translate provided copy and structural outlines into visually compelling and effective customer journeys.

• Collaborate closely with marketing and GTM teams to iterate on designs based on performance data and feedback.

• Maintain a high output of 2-3 funnel designs per week, ensuring rapid turnaround for revisions.

📝 Enhancement Note: While titled "Conversion Funnel Designer," this role has significant overlap with GTM Operations and Marketing Operations due to its focus on conversion optimization, user flow, and performance data analysis within the sales funnel. The emphasis on rapid iteration and data-driven design aligns with core GTM operations principles.

📈 Primary Responsibilities

• Design conversion-focused landing pages and multi-step sales funnels in Figma, adhering to brand guidelines and performance objectives.

• Develop strong visual hierarchy, intuitive user flows, strategic CTA placement, and mobile-first layouts for optimal user engagement.

• Transform provided marketing copy and structural frameworks into clear, compelling, and persuasive page designs.

• Deliver 2-3 complete funnel designs, including all agreed-upon revisions, on a weekly basis.

• Ensure first drafts are submitted within 24-48 hours and subsequent revisions are completed within 24 hours.

• Analyze winning Direct-to-Consumer (DTC) funnels to identify and apply proven design patterns and conversion strategies.

• Leverage performance data and A/B testing results to continuously refine and improve future design iterations.

• Proactively identify and propose Conversion Rate Optimization (CRO) and User Experience (UX) enhancements to increase conversion rates.

📝 Enhancement Note: The emphasis on speed (2-3 pages/week, 24-48 hr turnaround) and data-driven iteration points to a high-volume, performance-oriented GTM environment. This role is critical for the lead generation and customer acquisition engine, directly impacting revenue.

🎓 Skills & Qualifications

Education:

• No formal degree is strictly required; demonstrated practical experience and portfolio are paramount. Emphasis on continuous learning in design and conversion principles. Experience:

• 2-5 years of proven experience in designing conversion-focused landing pages and sales funnels, ideally within a high-growth D2C or e-commerce environment.

• Demonstrated experience in optimizing user flows and call-to-action (CTA) placement for maximum conversion impact. Required Skills:

• Figma Proficiency: Expert-level command of Figma for creating, prototyping, and delivering design assets.

• Conversion-Focused Design: Deep understanding of direct-response marketing principles and how to translate them into effective visual designs.

• UX/UI Design: Strong grasp of user experience (UX) and user interface (UI) principles, with a focus on driving desired user actions.

• Visual Hierarchy & User Flow: Ability to create clear visual paths and logical user journeys that guide prospects through the funnel.

• Mobile-First Design: Expertise in designing responsive layouts optimized for mobile devices, where most traffic originates.

• Performance Data Interpretation: Ability to understand and act upon performance metrics and feedback to improve designs.

Preferred Skills:

• CRO Strategy: Experience with A/B testing methodologies and implementing CRO strategies.

• Direct Response Copywriting Understanding: Familiarity with how copy influences design and conversion.

• Prototyping Skills: Ability to create interactive prototypes to demonstrate user flows and interactions.

• Familiarity with DTC/E-commerce: Understanding of common challenges and best practices in the direct-to-consumer space.

📝 Enhancement Note: The "Who we're NOT looking for" section strongly implies a need for candidates who can operate independently and prioritize conversion metrics over purely aesthetic design, a common requirement in high-impact GTM operations roles.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Demonstrated Funnel Designs: A robust portfolio showcasing a variety of completed conversion funnels and landing pages, highlighting the problem, solution, and results.

• Figma Project Examples: Specific examples of Figma projects that illustrate complex layouts, user flows, and responsive design capabilities.

• Performance Impact: Case studies or examples that clearly demonstrate how your designs have positively impacted conversion rates, user engagement, or other key performance indicators (KPIs).

• Process Documentation: Evidence of your design process, from brief interpretation to final delivery and iteration, showing how you incorporate feedback and data.

Process Documentation:

• Workflow Design: Ability to document your personal design workflow, from receiving a brief to final asset handover.

• Revision Management: Clear process for handling client feedback and managing revisions efficiently.

• Performance Analysis Integration: Showcase how you integrate performance data and CRO insights into your design iterations.

📝 Enhancement Note: For a role focused on conversion and speed, the portfolio should emphasize practical application and measurable outcomes rather than purely conceptual or aesthetic design work. Documenting the design process is crucial for understanding how the candidate operates within a fast-paced GTM environment.

💵 Compensation & Benefits

Salary Range:

• $50 - $150 per funnel (based on complexity), including agreed revisions.

• Estimated Annual Earning Potential: Assuming 2.5 funnels per week at an average of $100 per funnel, this equates to $250/week. Over 50 working weeks, this could yield an estimated $12,500 annually. With a higher volume or complexity, earnings could reach $20,000 - $30,000+ annually.

Benefits:

• Remote Work: Fully remote position, offering flexibility in location.

• Flexible Working Hours: Ability to set your own schedule, with preferred overlap during CET or EST business hours.

• Performance-Based Potential: Opportunity for ongoing collaboration and increased project volume based on quality, speed, and performance.

• Creative Environment: Access to internal design contests and a culture that values competition and skill development.

• Direct Impact: Role directly contributes to a mission-driven company scaling rapidly in the D2C space.

Working Hours:

• Flexible schedule, but some overlap with CET (Central European Time) or EST (Eastern Standard Time) is preferred for effective communication and collaboration. This suggests a need for approximately 4-6 hours of overlap per day, totaling around 20-30 hours per week, depending on project demand and communication needs.

📝 Enhancement Note: The compensation is project-based ($50-$150 per funnel), not hourly or salary. The "Working Hours" section in the input data was 40 hours, but the job description implies a flexible, task-based workload. The compensation note clarifies this, and the estimated annual earnings provide a more realistic picture for a contractor. The preferred time zone overlap suggests a significant portion of the work might be asynchronous but requires responsiveness during core business hours for the company.

🎯 Team & Company Context

🏢 Company Culture

Industry: Direct-to-Consumer (D2C) E-commerce, Health & Wellness (Men's Focus).

Company Size: Small to Medium-sized (implied by the fast growth trajectory from $1k CPA to $1M+/month revenue in 9 months, now scaling to $5M/month). The core team is described as "39 biggest killers in the D2C space."

Founded: The company's rapid growth suggests a relatively recent founding, likely within the last 2-3 years, focused on aggressive scaling.

Team Structure:

• Leadership: Two founders are actively involved ("in the trenches with you every day").

• Core Team: A lean, high-performance team ("39 biggest killers in the D2C space") focused on execution and results.

• Specialization: High degree of specialization within the team, as indicated by the need for a dedicated "Performance Funnel Designer."

• Collaboration: Emphasizes a "tribe of people in their 20s obsessed with being the best," suggesting a competitive, driven, and collaborative internal environment.

Methodology:

• Data-Driven Decision Making: Strong reliance on performance data and conversion metrics to guide strategy and design.

• Agile & Iterative: Rapid design cycles, quick revisions, and continuous improvement based on feedback and results.

• Mission-Oriented: Deeply committed to a specific mission ("restore the balance," "empower men"), which drives the company's strategy and marketing efforts.

• Competitive & Rewarding: Features internal design contests and real competition with prizes, fostering a high-performance culture.

Company Website: primal-storm.com

📝 Enhancement Note: The company culture is clearly defined as intense, results-driven, and mission-focused. The emphasis on "warriors, not victims" and restoring balance suggests a strong brand identity that designers will need to embody. This is not a typical corporate environment; it's a high-octane startup culture.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a specialized individual contributor focused on design execution within the broader GTM/Marketing Operations framework. It's a mid-level, project-based role with potential for increased responsibility and ongoing engagement.

Reporting Structure:

• Likely reports directly to a Marketing Lead, Head of Growth, or one of the Founders, given the small team size and direct involvement of founders.

• Works closely with copywriters and potentially other marketing specialists. Operations Impact:

• Direct Revenue Impact: Designs directly influence conversion rates, lead generation, and ultimately, monthly revenue. This role is critical to the company's aggressive scaling goals ($1M+/month to $5M/month).

• Performance Optimization: Contributes directly to improving the efficiency of marketing spend by increasing the effectiveness of landing pages and funnels.

• Brand Representation: Translates the company's mission and brand voice into compelling visual experiences for potential customers.

Growth Opportunities:

• Increased Project Volume: Successful candidates can secure ongoing work and potentially become a primary design resource for Primal Storm.

• Skill Specialization: Deepen expertise in high-demand areas like D2C funnel design, CRO, and performance marketing UX.

• Potential for Full-Time: While currently a contractor role, exceptional performance and company growth could lead to full-time opportunities in design or related GTM roles.

• Portfolio Enhancement: Working with a rapidly scaling, successful D2C brand provides excellent portfolio material and experience.

📝 Enhancement Note: This is a contractor role with a clear path for growth through demonstrated performance and reliability. The "obsessed with being the best" culture suggests that individuals who excel will be highly valued and potentially integrated more deeply into the company's operations.

🌐 Work Environment

Office Type: Fully Remote.

Office Location(s): No physical office required; work can be done from anywhere. However, preferred overlap with CET or EST suggests a need for candidates to be in time zones that facilitate this.

Workspace Context:

• Independent Work: The role requires a high degree of autonomy and self-management.

• Digital Collaboration: Communication and collaboration will primarily occur through digital channels (e.g., Slack, email, project management tools).

• Tools & Technology: Access to Figma is essential. Other project management and communication tools will likely be used.

• Fast-Paced Culture: The environment is characterized by rapid iteration, high output expectations, and a focus on results.

Work Schedule:

• Flexible working hours are a key perk. The primary requirement is ensuring sufficient overlap with CET or EST business hours for communication and collaboration. This means candidates should be prepared to dedicate some working time during these periods, even if the overall weekly hours are not rigidly fixed at 40.

📝 Enhancement Note: The remote nature combined with preferred time zone overlap means candidates should be comfortable working asynchronously but also responsive and available during specific core hours for team interaction and quick feedback loops.

📄 Application & Portfolio Review Process

Interview Process:

• Application Submission: Complete the provided application form.

• Portfolio Review: Initial screening will likely focus heavily on the candidate's portfolio, assessing relevant experience and design quality.

• Skills Assessment/Test Project: A paid test project or a design challenge might be issued to evaluate Figma skills, speed, and understanding of conversion principles.

• Founder/Team Interview: Discussion with founders or key team members to assess cultural fit, communication style, and understanding of the company's mission.

• Onboarding & Trial Period: For ongoing collaboration, there might be an initial trial period to ensure performance and fit.

Portfolio Review Tips:

• Showcase Conversion Focus: Prioritize examples that clearly demonstrate how your designs drove conversions or improved performance metrics. Use case study format where possible (Problem, Solution, Results).

• Highlight Figma Expertise: Include examples that showcase your Figma skills, particularly complex layouts, interactive prototypes, and responsive design elements.

• Quantify Achievements: Wherever possible, include specific data points or metrics to back up the success of your designs (e.g., "Increased conversion rate by X%", "Reduced bounce rate by Y%").

• Demonstrate Speed & Responsiveness: If possible, include a project that was completed under tight deadlines or involved rapid iterations.

• Align with Brand Mission: Show an understanding of or ability to adapt to the brand's "warrior" ethos and mission-driven approach.

Challenge Preparation:

• Figma Proficiency: Be ready to demonstrate your Figma skills quickly and efficiently.

• Conversion Principles: Prepare to discuss your understanding of conversion optimization, user psychology in design, and direct-response marketing.

• Speed & Efficiency: Understand the expectation of delivering 2-3 pages per week and how you manage your workflow to achieve this.

• Feedback Incorporation: Be prepared to discuss how you receive and implement feedback effectively.

📝 Enhancement Note: The application process heavily emphasizes practical skills and speed. A strong portfolio that directly addresses the "conversion over aesthetics" mantra will be critical for advancing.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: The core design tool for creating landing pages and funnels. Mastery is non-negotiable.

Analytics & Reporting:

• While the designer is not expected to be an analyst, familiarity with how performance data (e.g., from Google Analytics, Hotjar, or platform-specific analytics) is used to inform designs is crucial. Understanding key metrics like conversion rate, bounce rate, time on page, and CTA click-through rate is important. CRM & Automation:

• Not directly required for the designer, but an understanding of how funnels feed into CRM systems (like Salesforce, HubSpot) or marketing automation platforms (like ActiveCampaign, Klaviyo) can provide context.

📝 Enhancement Note: The primary tool is Figma. The role requires an understanding of how designs integrate into a broader marketing technology stack and impact performance metrics tracked by analytics and CRM platforms, even if direct usage is limited.

👥 Team Culture & Values

Operations Values:

• Performance-Driven: Emphasis on results, conversion rates, and revenue impact above all else.

• Speed & Agility: Rapid iteration, quick turnarounds, and adaptability are highly valued.

• Mission-Aligned: Commitment to the company's mission of empowering men through natural products and community.

• Excellence & Mastery: A desire to be the best in one's field ("obsessed with being the best").

• Directness & Transparency: Founders are accessible, and communication is likely straightforward and focused on execution.

Collaboration Style:

• Independent Contributors: Team members are expected to be self-starters and manage their own workflows.

• Feedback Loops: Openness to feedback and data-driven insights is essential for continuous improvement.

• Competitive Spirit: Internal "competition" through design contests suggests a dynamic and energetic collaboration style.

• Tribe Mentality: A sense of camaraderie and shared purpose among team members working towards common aggressive goals.

📝 Enhancement Note: The culture is intense and highly focused on performance and mission. Candidates who thrive in competitive, fast-paced environments and are motivated by direct impact on revenue will be a strong fit.

⚡ Challenges & Growth Opportunities

Challenges:

• High Volume & Speed: Consistently delivering 2-3 high-quality funnel designs per week requires exceptional time management and efficiency.

• Balancing Conversion & Aesthetics: Meeting the "conversion over aesthetics" mandate while still producing visually appealing and user-friendly designs.

• Rapid Feedback Cycles: Adapting quickly to feedback and performance data to make iterative improvements.

• Remote Collaboration: Maintaining effective communication and collaboration in a fully remote, fast-paced environment.

• Understanding Diverse Products: Potentially designing funnels for various products within the men's health and wellness niche.

Learning & Development Opportunities:

• Deep Dive into D2C CRO: Gain extensive practical experience in conversion rate optimization within a high-growth D2C context.

• Performance Marketing UX: Specialize in user experience design specifically tailored for performance marketing funnels.

• Working with Top Talent: Learn from experienced founders and a high-performing team in the D2C space.

• Portfolio Building: Develop a strong portfolio showcasing successful high-growth campaign designs.

• Potential for Ongoing Work: Demonstrating value can lead to consistent, long-term freelance engagements.

📝 Enhancement Note: The primary challenge is the high output requirement coupled with the need for data-driven, conversion-focused design. Growth opportunities are directly tied to mastering these aspects and becoming an indispensable part of the company's growth engine.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for designing a high-converting landing page from scratch, given provided copy." (Focus on user flow, hierarchy, CTA strategy, and conversion psychology.)

• "How do you incorporate performance data and CRO feedback into your design iterations?" (Provide specific examples of how data influenced a design change and its impact.)

• "What are your favorite examples of successful D2C funnels, and what makes them effective from a design perspective?" (Showcase your understanding of current trends and proven patterns.)

• "How do you manage your workload to consistently deliver 2-3 pages per week while maintaining quality?" (Highlight time management, prioritization, and efficiency techniques.) Company & Culture Questions:

• "What do you know about Primal Storm and our mission?" (Demonstrate research and alignment with the company's purpose.)

• "How do you feel about a culture that prioritizes 'conversion over aesthetics' and emphasizes being 'warriors, not victims'?" (Assess cultural fit and understanding of the brand ethos.)

• "Describe your experience working in a remote, fast-paced, and potentially competitive environment." (Gauge adaptability and self-management skills.) Portfolio Presentation Strategy:

• Focus on Impact: For each portfolio piece, clearly state the goal, your design approach, and the measurable results (e.g., conversion uplift, engagement metrics).

• Showcase Figma Skills: Be prepared to briefly walk through a Figma project to demonstrate your proficiency and workflow.

• Highlight Iteration: If possible, show how a design evolved based on feedback or performance data.

• Address Speed: Briefly touch upon how you manage your time to meet tight deadlines.

• Connect to Primal Storm: Explain why your skills and experience are particularly relevant to Primal Storm's goals and mission.

📝 Enhancement Note: Interview preparation should heavily focus on demonstrating practical design skills, a data-driven approach to conversion, and the ability to operate efficiently in a demanding, mission-focused environment.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided application form on Workable.

• Portfolio Customization: Ensure your portfolio prominently features landing page and funnel design projects, ideally within the D2C or e-commerce space. Highlight your Figma proficiency and any quantifiable results.

• Resume Optimization: Tailor your resume to emphasize skills like Figma, Conversion Rate Optimization (CRO), UX/UI Design, User Flow, Visual Hierarchy, and Mobile-First Design. Quantify achievements where possible.

• Interview Preparation: Practice discussing your design process, your understanding of conversion principles, and how you handle feedback and tight deadlines. Be ready to articulate your alignment with Primal Storm's mission and culture.

• Company Research: Thoroughly review Primal Storm's website and mission statement to understand their brand voice and target audience. Be prepared to discuss how your design approach supports their goals.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.