Conversion Funnel Designer (Figma)

📍 Job Overview

Job Title: Conversion Funnel Designer (Figma)

Company: Primal Storm

Location: Indonesia

Job Type: CONTRACTOR

Category: Revenue Operations / Marketing Operations (Performance Marketing Design)

Date Posted: 2026-08-12

Experience Level: Mid-Level (2-5 years implied)

Remote Status: Fully Remote

🚀 Role Summary

• Design high-converting landing pages and sales funnels specifically for direct-response marketing campaigns.

• Translate provided marketing copy and strategic briefs into visually compelling and user-centric Figma designs.

• Optimize user flow, visual hierarchy, and Call-to-Action (CTA) placement to maximize conversion rates.

• Collaborate closely with founders and a high-performing team to drive substantial revenue growth in the D2C e-commerce space.

• Leverage performance data and user feedback to iterate on designs and continuously improve funnel effectiveness.

📝 Enhancement Note: The role is explicitly for a "Conversion Funnel Designer" with a focus on "performance" and "conversion over aesthetics." This suggests a strong alignment with Revenue Operations and Marketing Operations, specifically within the performance marketing and CRO functions, rather than a purely graphic design role. The emphasis on rapid iteration and data-driven design points towards a fast-paced, results-oriented environment common in scaling D2C brands.

📈 Primary Responsibilities

• Design 2-3 conversion-focused landing pages and complete sales funnels in Figma per week, adhering to provided copy and structural guidelines.

• Create strong visual hierarchy and intuitive user flows that guide prospects towards desired actions.

• Implement mobile-first design principles to ensure optimal user experience and conversion rates across all devices.

• Rapidly deliver first drafts within 24-48 hours and revisions within 24 hours to maintain project velocity.

• Analyze winning direct-response funnels from competitors and industry leaders to identify and apply proven design patterns.

• Utilize performance data (e.g., conversion rates, bounce rates, CTA clicks) and CRO insights to inform and improve future design iterations.

• Proactively identify and propose Conversion Rate Optimization (CRO) and User Experience (UX) improvements for existing and new funnel designs.

• Participate in internal design contests and contribute to a competitive, high-performance team culture.

📝 Enhancement Note: The emphasis on delivering 2-3 pages per week with rapid turnaround times (24-48 hours for first drafts, 24 hours for revisions) indicates a need for exceptional efficiency and workflow management. This is a key performance indicator for operations roles focused on execution speed and output volume. The requirement to study winning funnels and apply proven patterns highlights a data-informed approach to design, aligning with operations principles of leveraging best practices and analytics.

🎓 Skills & Qualifications

Education: While no specific degree is mentioned, a strong portfolio demonstrating practical application of design principles in conversion-focused environments is paramount.

Experience: Minimum of 2-5 years of direct experience in designing conversion-focused landing pages and sales funnels, with a proven track record in the D2C or e-commerce sector.

Required Skills:

• Figma Proficiency: Expert-level skill in Figma for wireframing, prototyping, and high-fidelity design.

• Funnel Design Expertise: Deep understanding of sales funnel stages, user journeys, and conversion psychology.

• Conversion Rate Optimization (CRO): Proven ability to design for conversion, with knowledge of A/B testing principles and data-driven design improvements.

• UX/UI Design: Strong grasp of User Experience (UX) and User Interface (UI) principles, with a focus on intuitive navigation and user flows.

• Visual Hierarchy & Layout: Skill in creating clear visual hierarchy, effective layouts, and compelling design elements.

• Mobile-First Design: Demonstrated experience in designing responsive, mobile-optimized interfaces.

• Direct-Response Marketing Understanding: Familiarity with direct-response marketing principles and their application in design.

• Speed & Responsiveness: Ability to deliver high-quality work quickly and respond promptly to feedback and requests.

• Independent Work Ethic: Capacity to work autonomously, manage multiple projects, and meet tight deadlines.

Preferred Skills:

• Experience with performance data analysis tools (e.g., Google Analytics, Hotjar).

• Familiarity with e-commerce platforms and their design constraints.

• Understanding of copywriting principles for direct-response.

• Experience in competitive analysis of marketing funnels.

📝 Enhancement Note: The explicit exclusion of designers focused solely on branding or aesthetics, and the emphasis on "conversion over aesthetics" and "ideas backed by performance," strongly suggests that candidates with a deep understanding of direct-response marketing and conversion psychology will be highly favored. The required skills are heavily geared towards performance outcomes, which is a core tenet of revenue and marketing operations.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a minimum of 5-10 distinct conversion-focused landing pages or sales funnels designed in Figma.

• Include case studies detailing the problem, your design solution, and quantifiable results (e.g., improved conversion rates, increased lead generation, higher average order value).

• Highlight examples demonstrating strong visual hierarchy, clear user flows, effective CTA placement, and mobile-first layouts.

• Provide evidence of how performance data or user feedback informed design decisions and iterations.

• Clearly indicate your specific role and contributions in each project, especially if it was a collaborative effort. Process Documentation:

• Demonstrate a clear understanding of the design process from brief to final delivery, including revision cycles.

• Showcase your approach to studying and deconstructing winning competitor funnels.

• Illustrate how you integrate copy and structure into your design workflow.

• Present your methods for ensuring mobile-first responsiveness and cross-device consistency.

📝 Enhancement Note: Given the role's focus on performance and conversion, a portfolio is not just a collection of work but a demonstration of process and impact. Candidates should be prepared to articulate not just what they designed, but why they designed it that way, supported by data and an understanding of conversion principles. This aligns with operations professionals needing to demonstrate process efficiency and measurable outcomes.

💵 Compensation & Benefits

Salary Range: $50 - $150 per funnel, including agreed revisions. This is a performance-based compensation model, common for freelance and contractor roles focused on output and results.

• The complexity of the funnel will determine the exact compensation within this range.

• This structure incentivizes efficiency and high-quality output. Benefits:

• Remote, freelance or contractor arrangement, offering flexibility and autonomy.

• Flexible working hours, with some overlap preferred for communication with CET or EST time zones.

• Potential for ongoing collaboration and increased volume based on consistent quality, speed, and performance.

• Opportunity to work with a high-growth D2C brand and a team of experienced professionals.

• Internal merch drops and design contests, fostering a competitive and engaging environment.

Working Hours: Flexible, with an expectation of delivering 2-3 funnels plus revisions per week. While hours are flexible, the rapid turnaround times (24-48 hours for initial drafts, 24 hours for revisions) imply a significant weekly commitment and need for consistent availability during core working periods.

📝 Enhancement Note: The compensation model ($50-$150 per funnel) is a key indicator of the role's performance-driven nature. For operations roles, this often translates to a variable component tied to KPIs. While specific benefits are limited due to the contractor status, the flexibility and potential for ongoing work are significant draws. Salary research for freelance designers in Indonesia specializing in conversion design suggests this range is competitive for high-impact projects, especially considering the remote nature and potential for high volume.

🎯 Team & Company Context

🏢 Company Culture

Industry: Direct-to-Consumer (D2C) E-commerce, specifically focused on men's health, fitness, and natural products.

Company Size: Small to Medium-sized (implied by "2 founders in the trenches with you," "team of the 39 biggest killers," and rapid growth from $1k CPA to $1M+/month). This suggests a lean, agile, and intensely focused operational structure.

Founded: 2023 (implied by "In 9 months, we went from a $1,000 CPA and zero customers to $1M+/month in revenue"). This indicates a startup environment with a strong emphasis on rapid scaling and market penetration.

Team Structure:

• A core group of approximately 39 "killers" in the D2C space, including the two founders.

• Founders are actively involved and accessible ("in the trenches," "answer your messages," "care about your growth").

• Highly collaborative, competitive, and results-oriented environment.

• Fully remote with a focus on individual performance and team success. Methodology:

• Data-Driven Decision Making: Performance data is central to design improvements and project evaluation.

• Agile Execution: Rapid iteration, quick turnarounds, and continuous optimization are core to the workflow.

• Performance Focus: Conversion rates and revenue impact are the primary metrics for success.

• Competitive Environment: Internal competitions and a focus on being the "best" drive high performance.

• Mission-Oriented: A strong emphasis on the company's mission to empower men towards a healthy lifestyle.

Company Website: primal-storm.com

📝 Enhancement Note: The company culture is described as intense, mission-driven, and focused on high performance. This is typical of rapidly scaling D2C startups aiming for aggressive growth targets. For operations professionals, this means a need for adaptability, a strong work ethic, and a results-oriented mindset. The emphasis on "warriors, not victims" and "restoring the balance" points to a strong brand identity and value system that permeates all aspects of the business, including marketing efforts.

📈 Career & Growth Analysis

Operations Career Level: This role functions as a specialized contractor within the broader GTM/Marketing Operations function, focusing on the critical design elements of the conversion funnel. It's a "doer" role with significant autonomy and direct impact on revenue.

Reporting Structure: Direct reporting to the founders or a designated marketing lead, with close collaboration across the marketing and sales teams. The structure is likely flat and agile, prioritizing speed and direct communication.

Operations Impact: The Conversion Funnel Designer's work directly impacts lead generation, customer acquisition cost (CPA), conversion rates, and ultimately, monthly revenue. Successful designs contribute significantly to the company's aggressive growth targets ($1M+/month to $5M/month).

Growth Opportunities:

• Ongoing Collaboration: Potential for a long-term, consistent freelance/contract relationship based on sustained high performance.

• Increased Volume & Complexity: As the company scales, opportunities for designing more complex funnels or managing a higher volume of projects may arise.

• Skill Specialization: Deepening expertise in performance-driven design, CRO, and D2C funnel optimization.

• Impact Recognition: Direct contribution to a rapidly growing company provides tangible proof of impact for future career endeavors.

• Networking: Opportunity to work alongside "39 biggest killers in the D2C space," fostering valuable professional connections.

📝 Enhancement Note: While this is a contractor role, the emphasis on performance and growth suggests that exceptional candidates can build a substantial, ongoing working relationship. The "growth" here is less about traditional corporate ladder climbing and more about increasing project scope, volume, and impact within a high-growth environment. Operations professionals often find significant career advancement through demonstrating tangible results in such settings.

🌐 Work Environment

Office Type: Fully remote, eliminating the need for a physical office presence.

Office Location(s): Not applicable, as the role is remote. The company operates across various time zones, with a preference for some overlap with CET or EST.

Workspace Context:

• Autonomy: High degree of independence in managing workflow and design process.

• Digital Collaboration: Reliance on digital tools (Figma, communication platforms) for collaboration and project management.

• Fast-Paced: Dynamic environment with rapid feedback loops and quick turnaround expectations.

• Performance-Oriented: Work is constantly evaluated based on its contribution to conversion metrics.

• Team Camaraderie: Despite being remote, there's an emphasis on team competition and shared mission.

Work Schedule: Flexible working hours are permitted. However, the requirement to deliver 2-3 funnels plus revisions weekly, with specific turnaround times (24-48 hours for initial drafts, 24 hours for revisions), necessitates consistent availability and efficient time management during typical business hours, especially with potential overlap needed for communication.

📝 Enhancement Note: The fully remote nature combined with flexible hours is a significant aspect of the "operations" environment. It requires strong self-discipline, time management, and communication skills to succeed. The "some CET or EST overlap preferred" suggests that asynchronous communication is supported, but real-time collaboration for critical feedback or strategy discussions may be necessary.

📄 Application & Portfolio Review Process

Interview Process:

• Application Submission: Complete the provided application form.

• Portfolio Review: Initial screening will likely focus on the submitted portfolio to assess design skills, conversion focus, and relevant experience.

• Skills Assessment/Case Study: Candidates may be asked to complete a design challenge or a take-home assignment simulating a real project, focusing on designing a specific funnel or landing page based on provided copy. This will test Figma proficiency, speed, and conversion-oriented thinking.

• Founder/Team Interview: Discussion with founders or key team members to assess cultural fit, understanding of the company mission, responsiveness, and ability to work in a fast-paced, feedback-driven environment.

• Offer: Based on portfolio, skills assessment, and interview performance.

Portfolio Review Tips:

• Highlight Conversion: Ensure every piece in your portfolio clearly demonstrates a conversion-focused approach. Use case studies to explain how your design decisions aimed to improve conversions.

• Showcase Figma Mastery: Include visually appealing and technically proficient designs created purely in Figma.

• Quantify Impact: Whenever possible, include metrics (e.g., "increased conversion rate by X%", "reduced bounce rate by Y%") to prove the effectiveness of your designs. If exact numbers aren't available, discuss the intended impact and the rationale behind your design choices.

• Mobile-First Emphasis: Dedicate sections or specific examples to showcase your mobile design capabilities.

• Structure for Speed: Organize your portfolio logically and concisely. Make it easy for reviewers to quickly grasp your skills and experience. Include a summary highlighting your ability to deliver quickly and effectively.

Challenge Preparation:

• Understand the Brand: Thoroughly research Primal Storm's mission, target audience, and existing marketing efforts.

• Analyze Competitors: Study direct-response funnels in the men's health and fitness D2C space. Identify common patterns, effective CTAs, and design strategies.

• Practice Rapid Design: Simulate a 24-48 hour design sprint for a typical landing page or funnel. Focus on speed without sacrificing clarity and conversion optimization principles.

• Prepare to Justify Decisions: Be ready to articulate the strategic reasoning behind every design element, especially regarding user flow, hierarchy, and CTA placement.

📝 Enhancement Note: The application process emphasizes practical demonstration of skills and results. For operations roles, this often translates to case studies, portfolio reviews, and practical assessments. Candidates should prepare to "show, don't just tell" their ability to drive conversions through design.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: The core design tool. Mastery is non-negotiable. Proficiency in components, auto-layout, prototyping, and collaboration features is expected.

• Communication Platforms: Likely Slack, Discord, or similar for team communication, quick feedback, and project updates.

• Project Management Tools: Potentially Trello, Asana, or similar for tracking funnel projects, deadlines, and revisions.

Analytics & Reporting:

• Familiarity with Analytics Data: While not directly operating analytics tools, understanding how to interpret data from platforms like Google Analytics, Hotjar, or Mixpanel is crucial for design iteration and CRO.

• Performance Metrics: Understanding key metrics such as Conversion Rate (CR), Click-Through Rate (CTR), Customer Acquisition Cost (CAC), Average Order Value (AOV), and Bounce Rate.

CRM & Automation:

• Understanding of CRM/Marketing Automation Impact: While not directly managing these systems, an awareness of how landing pages and funnels integrate with CRM platforms (e.g., HubSpot, Salesforce) and marketing automation tools (e.g., Klaviyo, ActiveCampaign) is beneficial for designing seamless user journeys.

📝 Enhancement Note: The technology stack is heavily design-centric, with Figma being paramount. However, the operational aspect comes into play through the understanding and application of performance data and integration points with broader marketing and sales technology. This is common for GTM operations roles where design intersects with performance metrics.

👥 Team Culture & Values

Operations Values:

• Performance: The ultimate metric is conversion and revenue impact. Designs must drive results.

• Speed & Efficiency: Rapid execution, quick turnarounds, and high output volume are critical.

• Data-Driven: Decisions and improvements are based on performance data and CRO principles, not just aesthetics.

• Mission-Oriented: A deep belief in the company's mission to empower men through natural products and community.

• Warrior Mentality: A proactive, resilient, and competitive approach to challenges and goals.

• Continuous Improvement: Always seeking ways to optimize designs and processes.

Collaboration Style:

• Direct & Transparent: Founders are accessible, and feedback is likely direct and action-oriented.

• Competitive: Internal contests and a drive to be the "best" foster a high-energy, competitive environment.

• Remote-First: Communication is primarily digital, requiring clear and concise written and visual exchanges.

• Mission-Focused: Collaboration is unified by the company's overarching mission.

• Results-Oriented: Team interactions are geared towards achieving measurable business outcomes.

📝 Enhancement Note: The company culture strongly emphasizes a "growth hacking" or "performance marketing" mindset. For operations professionals, this means embracing a culture where data, speed, and measurable impact are paramount. The "warrior" ethos suggests a demanding but potentially rewarding environment for those who thrive on achieving ambitious goals.

⚡ Challenges & Growth Opportunities

Challenges:

• Maintaining High Output: Consistently delivering 2-3 high-quality funnels plus revisions per week requires exceptional time management and efficient workflows.

• Balancing Speed and Quality: Rapid turnaround times can challenge the depth of creative exploration; finding the sweet spot is key.

• Adapting to Feedback: Incorporating feedback, especially performance-driven critiques, requires an open mind and iterative approach.

• Staying Ahead of Trends: The D2C e-commerce landscape evolves rapidly; continuous learning about new design patterns and CRO strategies is essential.

• Remote Collaboration Dynamics: Effectively communicating and collaborating in a fully remote setting, especially with tight deadlines, can be demanding.

Learning & Development Opportunities:

• Deep Dive into CRO: Gain hands-on experience applying CRO principles in a high-volume, results-driven environment.

• Performance Marketing Design Expertise: Become a specialist in designing for direct-response and conversion optimization in the competitive D2C e-commerce sector.

• Working with Top Talent: Learn from experienced founders and a high-performing team in the D2C space.

• Exposure to Rapid Growth: Understand the operational and design strategies required to scale a D2C brand from $1M to $5M+ monthly revenue.

• Portfolio Building: Develop a robust portfolio showcasing significant impact on conversion rates for a successful D2C brand.

📝 Enhancement Note: The primary challenge is the sheer volume and speed required, coupled with the need to consistently deliver results. Growth opportunities are tied to mastering this demanding environment and becoming a highly valuable asset in performance-driven design and operations.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for designing a landing page for a new D2C product. How do you ensure it converts?" (Focus on your workflow, research, and conversion principles.)

• "How do you interpret performance data (e.g., bounce rate, CTR) to improve a funnel design?" (Prepare examples of data-informed design changes.)

• "Walk us through a successful conversion funnel you designed. What were the key elements, and what was the impact?" (Use your portfolio case studies.)

• "How do you prioritize your workload when given multiple urgent design requests?" (Highlight your time management and prioritization skills.) Company & Culture Questions:

• "What do you know about Primal Storm's mission and values?" (Show you've researched and connect with their purpose.)

• "How do you handle constructive criticism or feedback on your designs?" (Emphasize openness, learning, and collaboration.)

• "What does 'conversion over aesthetics' mean to you in practice?" (Demonstrate your understanding of performance marketing design.)

• "How do you stay motivated and productive in a remote, freelance role?" (Discuss your self-discipline and work habits.) Portfolio Presentation Strategy:

• Storytelling: For each portfolio piece, tell a concise story: the objective, your strategic approach, the design solution, and the measurable outcome.

• Figma Demonstration: Be prepared to quickly showcase specific Figma features or design elements that highlight your expertise and efficiency.

• Focus on Conversion Elements: Clearly point out the specific design choices made to drive conversions (e.g., CTA placement, scarcity elements, benefit-driven headlines, user flow optimization).

• Data Integration: If possible, visually represent how data influenced your design or how you'd use data to test/improve the design.

• Conciseness: Present your strongest, most relevant examples efficiently, respecting the interviewer's time.

📝 Enhancement Note: Interview preparation should focus on demonstrating not just design talent, but also a deep understanding of conversion psychology, data-driven iteration, and the ability to perform efficiently under pressure – all hallmarks of successful operations professionals.

📌 Application Steps

To apply for this Conversion Funnel Designer position:

• Complete the Application Form: Visit the provided link and fill out all required fields thoroughly.

• Curate Your Portfolio: Select your strongest 3-5 case studies that specifically highlight conversion-focused landing page and funnel designs executed in Figma. Ensure each case study clearly outlines the problem, your solution, and any measurable results.

• Tailor Your Resume/Profile: Highlight keywords such as "Figma," "Conversion Rate Optimization," "Landing Page Design," "Funnel Design," "D2C," "Performance Marketing," "UX/UI," and "Mobile-First Design." Quantify achievements where possible.

• Prepare Your Pitch: Practice explaining your design process, your understanding of conversion principles, and how you can contribute to Primal Storm's rapid growth objectives. Be ready to discuss your experience with fast turnarounds.

• Research Primal Storm: Understand their mission, brand voice, and target audience. This will help you tailor your application and demonstrate genuine interest.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.