Conversion Funnel Designer (Figma)

📍 Job Overview

Job Title: Conversion Funnel Designer (Figma)

Company: Primal Storm

Location: Pakistan

Job Type: CONTRACTOR

Category: Revenue Operations / GTM Operations (Design & Optimization)

Date Posted: August 12, 2026

Experience Level: 2-5 Years (Mid-Level)

Remote Status: Fully Remote

🚀 Role Summary

• Design high-converting landing pages and sales funnels within the Figma platform, emphasizing direct-response marketing principles.

• Translate provided copy and strategic direction into visually compelling and user-centric digital experiences that drive customer acquisition.

• Implement proven Conversion Rate Optimization (CRO) and User Experience (UX) best practices to enhance performance and user engagement.

• Maintain a consistent output of 2-3 high-quality funnels per week, including all agreed-upon revisions, to support aggressive growth targets.

• Proactively analyze performance data and competitive landscapes to inform design decisions and continuously improve funnel effectiveness.

📝 Enhancement Note: While the title is "Conversion Funnel Designer," the responsibilities and emphasis on conversion, performance data, and user flow place this role squarely within the GTM/Revenue Operations spectrum, focusing on the pre-sale conversion journey. The emphasis on speed, output, and data-driven iteration is characteristic of operations roles supporting high-growth DTC businesses.

📈 Primary Responsibilities

• Architect and design end-to-end conversion funnels in Figma, from initial wireframing to final high-fidelity mockups, ensuring seamless user journeys.

• Develop strong visual hierarchies, strategic Call-to-Action (CTA) placement, and intuitive user flows that guide prospects towards desired outcomes.

• Execute mobile-first design strategies to ensure optimal performance and user experience across all devices, crucial for the DTC landscape.

• Interpret and integrate provided copywriting and structural elements into visually effective and persuasive landing page designs.

• Study and reverse-engineer successful direct-to-consumer (DTC) funnels to identify and apply proven design patterns and conversion tactics.

• Utilize performance data and A/B testing insights to iterate on designs, optimize conversion rates, and maximize Return on Investment (ROI).

• Proactively identify opportunities for Conversion Rate Optimization (CRO) and UX improvements, presenting data-backed recommendations to stakeholders.

• Collaborate closely with marketing and sales teams to ensure funnel designs align with overall campaign objectives and brand messaging.

• Manage design timelines effectively to consistently deliver 2-3 pages per week, adhering to rapid turnaround requirements for first drafts (24-48 hours) and revisions (24 hours).

📝 Enhancement Note: The emphasis on delivering a specific volume of work (2-3 funnels/week) with rapid turnaround times (24-48 hours) indicates a need for highly efficient workflow management and design execution, which are core operational competencies. The role requires not just design skill but operational discipline.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong portfolio demonstrating a deep understanding of conversion-focused design principles is paramount. A background in graphic design, digital design, UX/UI, or a related field is beneficial.

Experience: 2-5 years of experience specifically in designing landing pages, sales funnels, or conversion-focused digital assets, preferably within a fast-paced Direct-to-Consumer (DTC) or e-commerce environment.

Required Skills:

• Figma Proficiency: Expert-level command of Figma for designing, prototyping, and collaborating on complex digital interfaces.

• Conversion-Focused Design: Proven ability to design for direct-response marketing, emphasizing lead generation and sales conversion.

• UX/UI Principles: Strong understanding of user experience design, information architecture, and user flow optimization.

• Visual Hierarchy & CTA Strategy: Demonstrated skill in creating clear visual pathways and strategically placing calls-to-action to drive user engagement and conversion.

• Mobile-First Design: Expertise in designing responsive and effective layouts for mobile devices.

• Rapid Iteration & Responsiveness: Ability to quickly incorporate feedback and make iterative design changes within tight deadlines.

• Performance Data Interpretation: Capacity to understand and apply insights from performance metrics to inform design decisions.

• Direct-Response Understanding: Familiarity with the principles and tactics of direct-response advertising and e-commerce marketing.

Preferred Skills:

• Experience with A/B testing tools and methodologies for design optimization.

• Familiarity with basic copywriting principles for landing pages.

• Understanding of e-commerce platforms and their design limitations/opportunities.

• Experience working in a remote, freelance, or contractor capacity.

• Knowledge of SEO best practices as they relate to landing page design.

📝 Enhancement Note: The emphasis on "conversion over aesthetics" and "ideas backed by performance" highlights that this role prioritizes measurable results over purely visual appeal, aligning it with operations roles focused on quantifiable outcomes.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Figma-Based Funnel Designs: Showcase at least 3-5 complete conversion funnel case studies designed in Figma, detailing the problem, your design solution, and the outcome.

• Performance Metrics Focus: Include examples that clearly demonstrate how your designs led to improved conversion rates, lead generation, or sales, supported by data if possible.

• User Flow & CTA Examples: Highlight specific examples of how you've strategically designed user flows and CTA placements to guide prospects through the funnel.

• Mobile Optimization Examples: Present clear examples of mobile-first design implementations and their effectiveness.

Process Documentation:

• Workflow Design: Be prepared to discuss your typical design process for creating a conversion funnel from brief to final delivery, including any templates or systems you use in Figma.

• Collaboration & Feedback Integration: Demonstrate how you incorporate feedback from stakeholders and use performance data to refine your designs.

• Speed & Efficiency: Your portfolio should implicitly or explicitly show your ability to deliver high-quality work quickly, reflecting the 2-3 funnels per week requirement.

📝 Enhancement Note: For a design role with strong operational demands, a portfolio that demonstrates not just aesthetic skill but also a systematic approach to design, efficiency, and measurable results is crucial. This goes beyond a typical design portfolio to include elements of process and impact.

💵 Compensation & Benefits

Salary Range: $50 - $150 per funnel. With an expectation of 2-3 funnels per week, this could translate to a weekly earning range of $100 - $450, or approximately $400 - $1,800 per month, depending on funnel complexity and output.

Benefits:

• Flexible Remote Work: Fully remote position allowing for work from anywhere.

• Flexible Working Hours: While some overlap with CET or EST is preferred for collaboration, overall working hours are flexible.

• Performance-Based Compensation: Direct correlation between output and earnings, with potential for higher earnings based on complexity and volume.

• Ongoing Collaboration Potential: Opportunity for a sustained working relationship based on consistent quality, speed, and performance.

• Growth Opportunities: Potential to contribute to a rapidly scaling e-commerce business and grow within the organization.

• Community & Competition: Access to a team of high-performers with internal design contests and potential prizes.

Working Hours: Flexible, with a preference for some overlap with Central European Time (CET) or Eastern Standard Time (EST) for better cross-functional communication. The role demands a consistent output of 2-3 funnels per week, requiring dedicated work time but allowing for self-scheduling.

📝 Enhancement Note: The compensation model is performance-based and project-specific, typical for freelance/contract roles in high-growth DTC environments. The provided range is per funnel, not hourly or weekly, requiring candidates to estimate their earning potential based on expected output. Regional salary research for Pakistan indicates that this project-based compensation can be highly competitive for skilled designers, especially when considering the remote nature and potential for high volume.

🎯 Team & Company Context

🏢 Company Culture

Industry: E-commerce (Direct-to-Consumer - DTC), focused on men's health and wellness products.

Company Size: Small to Medium-sized (implied by a rapid growth trajectory from $1k/month to $1M+/month in 9 months, aiming for $5M/month, with a team described as "39 biggest killers"). This suggests a lean, agile, and highly driven operational structure.

Founded: Founded recently, as evidenced by the rapid growth from inception. This implies a dynamic, evolving culture focused on rapid scaling and innovation.

Team Structure:

• A founder-led organization with direct access to leadership (Yente, co-founder).

• A core team of approximately 39 individuals described as "biggest killers in the D2C space," indicating a high-performance, results-oriented culture.

• Fully remote team structure, emphasizing asynchronous communication and self-management.

• Emphasis on internal competition, community, and mutual growth among team members. Methodology:

• Data-Driven Decision Making: Strong reliance on performance data and analytics to guide strategy and design choices.

• Agile & Iterative Processes: Rapid design cycles, quick feedback loops, and continuous improvement are core to operations.

• Performance Optimization: A relentless focus on optimizing conversion rates and improving key performance indicators (KPIs) for growth.

• Direct-Response Marketing: All efforts are geared towards direct customer acquisition and revenue generation through effective marketing funnels.

Company Website: primal-storm.com

📝 Enhancement Note: The company's mission ("restore the balance," "empower men") and culture ("warriors, not victims," "tribe of people obsessed with being the best") are strong indicators of a highly motivated, purpose-driven, and competitive environment. Operations professionals thrive here if they are aligned with these values and can handle a fast-paced, results-oriented culture.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level Designer (2-5 years of experience) with a strong operational component. It's not a traditional entry-level design role but requires a specific skill set focused on performance and speed.

Reporting Structure: The designer will report directly to one of the co-founders or a designated team lead within the performance marketing or operations team. The structure is likely flat and favors direct communication.

Operations Impact: The designer's work directly impacts revenue by optimizing the conversion path for customers. Success in this role is measured by the performance of the funnels they design, directly contributing to the company's aggressive $1M+/month to $5M/month growth targets.

Growth Opportunities:

• Specialization in High-Growth DTC: Deepen expertise in a rapidly growing and lucrative e-commerce niche.

• Performance Design Mastery: Become a go-to expert in conversion-focused funnel design, a highly sought-after skill in performance marketing.

• Potential for Full-Time/Lead Role: Consistent high performance, speed, and quality could lead to more stable, full-time contract roles or even a lead design position within the operations team as the company scales.

• Skill Expansion: Opportunities to learn more about performance marketing, CRO strategy, and data analysis through hands-on experience and collaboration.

📝 Enhancement Note: The "2-5 funnels/per week" and "50-150 per funnel" structure suggests a contractor role initially. However, the company's rapid growth and stated desire to "scale to $5M/month" imply that high performers could be integrated more deeply into the team, potentially leading to more consistent work or even full-time opportunities if the company structure evolves.

🌐 Work Environment

Office Type: Fully remote, freelance/contractor arrangement. This means no physical office space is provided; work is conducted from the designer's own location.

Office Location(s): Primarily remote within Pakistan, with a preference for some overlap with CET or EST working hours. This allows for global talent acquisition while facilitating necessary real-time communication.

Workspace Context:

• Independent Work Environment: Requires self-discipline, a dedicated workspace, and reliable internet connection.

• Digital Collaboration Tools: Reliance on tools like Figma, Slack, and potentially project management software for communication and task management.

• High-Performance Culture: The environment is described as competitive, with "biggest killers" and internal contests, suggesting a focus on achievement and continuous improvement.

• Founder Accessibility: Founders are described as responsive and involved, fostering a collaborative and direct communication style.

Work Schedule: Flexible, as long as the required output (2-3 funnels/week, fast revisions) is met. Some overlap with CET/EST is preferred for collaboration, meaning some early morning or late evening work might be necessary depending on the designer's local timezone.

📝 Enhancement Note: The "flexible working hours with some CET or EST overlap preferred" is a critical detail for remote candidates in Pakistan. It implies a need for availability during specific windows for team syncs or urgent requests, which is common in global remote operations teams.

📄 Application & Portfolio Review Process

Interview Process: Likely a multi-stage process designed to assess design skills, speed, understanding of conversion principles, and cultural fit.

• Initial Application Review: Screening of resumes and portfolios against requirements.

• Portfolio Deep Dive: A focused review of submitted work, potentially with a brief call to discuss specific projects and design rationale.

• Design Challenge/Test Project: A small, paid test project or a simulated task to assess speed, Figma proficiency, and ability to incorporate feedback on a specific funnel element.

• Founder/Team Interview: A conversation with the co-founders or key team members to assess cultural fit, communication style, and understanding of the company's mission and goals.

Portfolio Review Tips:

• Prioritize Performance: Showcase projects where your design directly led to measurable improvements in conversion rates, lead generation, or sales. Quantify results whenever possible.

• Figma Focus: Ensure all examples are presented in a way that highlights your Figma skills. Include interactive prototypes if applicable.

• Clear Case Studies: For each project, clearly state the objective, the problem you were solving, your design approach (including user flow and CTA strategy), and the outcome.

• Mobile-First Emphasis: Explicitly demonstrate your expertise in mobile design within your portfolio.

• Speed & Efficiency: Your portfolio should convey your ability to work quickly and efficiently. If possible, include examples of rapid iterations or projects completed under tight deadlines.

• Direct-Response Alignment: Ensure your design choices reflect an understanding of direct-response marketing principles.

Challenge Preparation:

• Practice Figma Speed: Be ready to create mockups or specific funnel elements quickly within Figma.

• Understand Core Metrics: Be prepared to discuss how you would approach optimizing a funnel based on common DTC metrics (e.g., CTR, conversion rate, bounce rate).

• Communicate Your Process: Articulate your design process clearly and concisely, highlighting how you ensure efficiency and quality.

• Ask Insightful Questions: Prepare questions about the company's current funnel performance, target audience, and growth strategies to demonstrate engagement and strategic thinking.

📝 Enhancement Note: The emphasis on speed and volume means that any practical assessment or test project will heavily weigh these factors alongside design quality and conversion understanding. Candidates should be prepared to demonstrate their workflow efficiency.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: The core design tool for all funnel and landing page creation. Proficiency is non-negotiable.

• Prototyping Tools (within Figma): For creating interactive user flows and demonstrating page functionality.

Analytics & Reporting:

• While not directly responsible for setting up analytics, the designer must be able to interpret data from tools like:
  • Google Analytics: For understanding user behavior and traffic sources.
  • Hotjar/Crazy Egg (or similar): For heatmaps and session recordings to identify UX issues.
  • Platform-Specific Analytics: Insights from ad platforms (e.g., Facebook Ads Manager) and e-commerce platforms.

CRM & Automation:

• Familiarity with common CRM systems (e.g., HubSpot, Salesforce) and email marketing platforms (e.g., Klaviyo, Mailchimp) may be beneficial for understanding the downstream impact of funnel designs, though direct use is unlikely.

📝 Enhancement Note: The explicit mention of Figma is critical. While other tools are implied for data analysis, the primary requirement is mastery of the design platform itself. The role requires an understanding of how designs integrate with the broader marketing technology stack, even if direct use of other tools is limited.

👥 Team Culture & Values

Operations Values:

• Performance-Driven: A relentless focus on achieving measurable results, particularly conversion rates and revenue growth.

• Speed & Efficiency: Valuing quick turnaround times, efficient workflows, and maximizing output without sacrificing quality.

• Data-Informed: Decisions are backed by data and performance metrics, not just intuition.

• Continuous Improvement: A culture of always seeking ways to optimize processes and outcomes.

• Warrior Mentality: Embracing challenges, striving for excellence, and maintaining a resilient, proactive attitude.

• Community & Collaboration: While independent, there's a sense of being part of a driven team ("tribe") working towards a common mission.

Collaboration Style:

• Direct & Responsive: Communication is expected to be clear, concise, and timely, with founders being accessible.

• Feedback-Oriented: Openness to receiving and implementing feedback from performance data and stakeholders.

• Cross-Functional Integration: Designers work closely with marketing and sales to ensure alignment, implying a need for clear communication across different functions.

• Competitive Spirit: Internal design contests and a focus on being the "best" suggest a healthy competitive dynamic that drives innovation and performance.

📝 Enhancement Note: The company's strong mission and values ("Men are warriors, not victims") are central to their culture. Operations professionals who resonate with this ethos and can thrive in a high-stakes, results-focused environment will be most successful.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Speed and Quality: Consistently delivering 2-3 high-quality, conversion-optimized funnels per week requires exceptional time management and design efficiency.

• Adapting to Rapid Growth: The company is scaling aggressively, meaning design needs may change rapidly, requiring flexibility and quick adaptation.

• Interpreting Performance Data: Effectively translating raw performance metrics into actionable design improvements can be challenging.

• Staying Ahead of Trends: The DTC e-commerce space evolves quickly; designers must stay updated on the latest conversion strategies and design patterns.

• Remote Collaboration Dynamics: Maintaining effective communication and alignment within a fully remote team requires strong proactive communication skills.

Learning & Development Opportunities:

• Deep Dive into DTC CRO: Gain extensive hands-on experience in conversion rate optimization for a fast-growing e-commerce brand.

• Performance Marketing Insights: Develop a deeper understanding of how design impacts broader performance marketing campaigns.

• Mastery of Figma for Performance: Become a highly skilled Figma user specialized in performance-driven design.

• Exposure to High-Growth Operations: Learn from a team that has achieved significant revenue growth, understanding the operational strategies behind scaling.

• Potential for Increased Responsibility: Demonstrating value could lead to more consistent work, higher-value projects, or even leadership opportunities within the design function as the company expands.

📝 Enhancement Note: The challenges are directly tied to the operational demands of the role: high output, data interpretation, and rapid adaptation, all common in fast-growing GTM operations.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for designing a high-converting landing page from scratch, given only copy and a target audience." (Focus on your systematic approach, Figma usage, and conversion principles.)

• "How do you approach incorporating performance data into your design iterations? Can you give an example?" (Highlight your ability to analyze metrics and translate them into design changes.)

• "What are the key elements of a successful DTC sales funnel, and how do you ensure they are effectively implemented in your designs?" (Demonstrate your understanding of user flow, CTA strategy, and mobile-first design.)

• "How do you prioritize tasks and manage your time to consistently deliver 2-3 funnels per week with rapid revisions?" (Showcase your organizational skills and efficiency.) Company & Culture Questions:

• "What is your understanding of Primal Storm's mission and target audience, and how would your design approach align with it?" (Research the company's website and values.)

• "How do you handle constructive criticism or feedback on your designs, especially under tight deadlines?" (Emphasize your openness to feedback and iterative process.)

• "Describe a time you had to balance aesthetic design with strict conversion goals. What was the outcome?" (Focus on the "conversion over aesthetics" principle.) Portfolio Presentation Strategy:

• Highlight Figma Proficiency: Be ready to walk through your Figma files, showcasing your organizational structure, component usage, and prototyping capabilities.

• Quantify Impact: For each case study, clearly articulate the problem, your solution, and the quantifiable results (e.g., "Increased conversion rate by X%," "Reduced bounce rate by Y%").

• Tell a Story: Frame your portfolio projects as compelling narratives of problem-solving and achievement.

• Focus on Process: Explain your step-by-step design process for each project, emphasizing efficiency and how you incorporated feedback or data.

• Showcase Mobile-First: Clearly present how your designs perform and look on mobile devices.

📝 Enhancement Note: Interview questions will likely probe for evidence of speed, efficiency, data-driven decision-making, and alignment with the company's mission and culture, in addition to core design skills.

📌 Application Steps

To apply for this operations position:

• Submit your application through the Workable application link provided.

• Curate Your Portfolio: Select 3-5 of your strongest conversion-focused funnel design projects created in Figma. Ensure each project clearly demonstrates your understanding of user flow, CTA strategy, mobile-first design, and, most importantly, its impact on conversion metrics. Quantify results wherever possible.

• Optimize Your Resume/Profile: Highlight specific experience with Figma, conversion rate optimization, UX/UI design, direct-response marketing, and any experience in fast-paced, remote, or freelance environments. Use keywords from the job description.

• Prepare Your Pitch: Be ready to articulate your design process, how you incorporate performance data, and your ability to work efficiently to meet the weekly output requirements. Practice presenting your portfolio projects concisely.

• Research Primal Storm: Understand their mission, products, and target audience. Consider how your design skills can directly contribute to their aggressive growth goals and "warrior" ethos.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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