Content Designer, Human Interface Design

📍 Job Overview

Job Title: Content Designer, Human Interface Design

Company: General Motors

Location: Warren, Michigan, United States

Job Type: Full time

Category: Human Interface Design / UX Content Strategy

Date Posted: 2026-07-27

Experience Level: Mid-level (2-5 years)

Remote Status: Hybrid

🚀 Role Summary

• Responsible for crafting clear, concise, and consistent language for digital interfaces across automotive, web, and mobile platforms.

• Designs and builds content using AI tools, with a language-first approach to interfaces and interaction patterns.

• Collaborates closely with designers, product managers, engineers, and UX researchers to deliver seamless user experiences.

• Defines, documents, and evolves content standards and design systems for the Human Interface Design practice.

• Champions safety, accessibility, and inclusive design principles in all content decisions for distraction-minimized experiences.

📝 Enhancement Note: Given the role's focus on "Human Interface Design" and "Content Design" within a large automotive manufacturer like General Motors, this role is positioned within the UX/Product Design function, specifically focusing on the user-facing language and structure of digital products. The emphasis on AI tools and design systems suggests a forward-thinking approach to content strategy and creation.

📈 Primary Responsibilities

• Develop and maintain content for assigned domains across vehicle infotainment systems, companion mobile applications, and web-based platforms.

• Utilize AI tools to assist in content creation and iteration, ensuring a consistent and user-friendly tone.

• Write clear, concise, and grammatically correct copy for user flows, screen elements, error messages, and instructional content.

• Contribute to the definition and documentation of content standards, style guides, and voice and tone guidelines for the HID team.

• Partner with UX/UI designers to integrate content seamlessly into visual designs and interaction patterns.

• Apply information architecture principles to organize content logically and optimize navigation structures for user ease.

• Ensure all content adheres to accessibility standards and promotes inclusive language for a diverse user base.

• Translate user research findings and behavioral data into actionable content strategies that enhance the overall customer journey.

• Collaborate with Customer Experience, Marketing, and Product Management teams to align content with brand messaging and business objectives.

• Participate in design reviews and provide constructive feedback on content effectiveness and user experience.

📝 Enhancement Note: The responsibilities are structured to reflect a mid-level content designer role, emphasizing both creation and strategic input within a large organization. The inclusion of AI tools and design systems points to modern content operations practices.

🎓 Skills & Qualifications

Education: Bachelor's degree in Design, English, Communications, Human-Computer Interaction, or a related field, or equivalent practical experience.

Experience: 2-5 years of experience in content design, UX writing, or a similar role focusing on digital product content.

Required Skills:

• Proven ability to write clear, concise, and effective copy for digital interfaces (web, mobile, embedded systems).

• A strong portfolio showcasing content design work, including examples of writing for various platforms and user contexts.

• Deep understanding of human interface design principles and best practices across digital products.

• Proficient in information architecture and taxonomy, with the ability to simplify complex navigation and menu structures.

• Excellent editorial judgment and a keen eye for detail in language and tone.

• Experience with collaborative design tools, specifically Figma, for content integration within design workflows.

• Ability to work autonomously, identify problems, and proactively propose solutions.

• Familiarity with design systems and experience following established content standards.

• Baseline understanding of AI-augmented UX writing and a willingness to explore these tools.

• Strong written, visual, and verbal communication skills for effective cross-functional collaboration. Preferred Skills:

• Experience working within the automotive industry or with complex technical domains (e.g., connected products, IoT).

• Demonstrated experience in defining and contributing to content standards, design systems, or interaction models at scale.

• Proven ability to partner effectively with cross-functional teams such as Marketing, Engineering, and Industrial Design.

• Hands-on experience experimenting with and integrating AI tools into content design workflows.

• A natural aptitude for evaluating products and interfaces through the lens of language and user experience.

📝 Enhancement Note: The qualifications are tailored to the "Content Designer, Human Interface Design" title, emphasizing UX writing, portfolio requirements, and specific tools like Figma. The distinction between required and preferred skills helps candidates understand key areas of focus.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated selection of work demonstrating a strong command of language for digital interfaces across multiple platforms (web, mobile, in-vehicle).

• Case studies that clearly articulate the problem, your role, the content solutions, and the impact on user experience or business objectives.

• Examples of how you've simplified complex information or navigation through strategic content design.

• Documentation of your process, including user research synthesis, content strategy development, and iteration based on feedback.

• Evidence of collaboration with designers and cross-functional teams, showing how content was integrated into the design process. Process Documentation:

• Showcase your approach to defining and documenting content standards, style guides, and voice/tone.

• Include examples of how you've applied information architecture and taxonomy principles to structure content.

• Demonstrate your process for using AI tools in content creation and how you ensure quality and consistency.

• Illustrate your methods for ensuring content is accessible, inclusive, and safety-conscious.

📝 Enhancement Note: Portfolio requirements are critical for design roles. This section emphasizes demonstrating practical application of content design skills, process, and impact, specifically for a UX/UI context within a large tech-automotive company.

💵 Compensation & Benefits

Salary Range: Based on General Motors' compensation structure for mid-level design roles in the Detroit metropolitan area, a competitive salary range for this position is estimated to be between $80,000 - $110,000 annually. This estimate accounts for the required experience level, the specialized nature of human interface content design, and the cost of living in Warren, Michigan.

Benefits:

• Comprehensive health, dental, and vision insurance plans.

• 401(k) retirement plan with company match.

• Paid time off, including vacation, sick leave, and holidays.

• Employee vehicle discount programs and potential for vehicle leasing.

• Opportunities for professional development, training, and continuing education.

• Access to GM's wellness programs and resources.

• Potential for performance-based bonuses.

Working Hours: This is a full-time position, typically requiring 40 hours per week. While core business hours are expected, a hybrid work arrangement may offer some flexibility in scheduling, with potential for focused workdays and collaborative in-office days.

📝 Enhancement Note: Salary is estimated based on industry benchmarks for similar roles in the automotive sector and location. Benefits are typical for a large, established corporation like General Motors.

🎯 Team & Company Context

🏢 Company Culture

Industry: Automotive Manufacturing & Technology. General Motors is a global leader in designing, manufacturing, and selling vehicles, with a strong and growing focus on advanced technologies, software-defined vehicles, and future mobility solutions. This context means the HID team operates at the intersection of hardware and software development, requiring a deep understanding of both physical product design and digital user experience.

Company Size: General Motors is a very large, multinational corporation with tens of thousands of employees globally. This scale implies that roles within HID are part of a significant, structured organization, offering stability and opportunities for large-scale impact, but also requiring adherence to established processes and systems.

Founded: General Motors was founded in 1908. Its long history provides a foundation of automotive expertise, while its current investments in technology and innovation signal a commitment to future-forward product development. This duality is important for understanding the company's culture – a blend of established automotive heritage and a drive for technological advancement.

Team Structure:

• The Human Interface Design (HID) team is likely a specialized unit within GM's broader Product Development or Engineering organization.

• It likely comprises various design disciplines, including UX/UI Designers, Interaction Designers, Visual Designers, and Content Designers like this role.

• The team probably operates in a matrixed structure, collaborating with product teams, software engineering, marketing, and other departments specific to vehicle programs or digital platforms. Methodology:

• A data-driven approach, leveraging user research, analytics, and A/B testing to inform design decisions.

• Emphasis on design thinking and agile methodologies to iterate quickly and deliver user-centered solutions.

• A commitment to building scalable design systems and content standards to ensure consistency across GM's diverse product portfolio.

• Integration of AI and emerging technologies into design workflows to enhance efficiency and user experience.

Company Website: https://www.gm.com/

📝 Enhancement Note: This section contextualizes the role within GM's specific industry, size, and history, highlighting the blend of automotive legacy and future technology focus, which is crucial for understanding the HID team's mission.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a mid-level Content Designer, typically requiring 2-5 years of professional experience. It involves executing design tasks with some autonomy, contributing to strategy, and collaborating across functions. The scope includes designing content for specific product domains and contributing to broader design system evolution.

Reporting Structure: The Content Designer will likely report to a Manager or Lead within the Human Interface Design team. This manager will oversee design execution, provide mentorship, and facilitate cross-functional collaboration. The role will work closely with senior designers, product managers, and engineering leads.

Operations Impact: The Content Designer's impact is direct and significant, influencing how users understand and interact with GM's vehicles, apps, and digital services. Clear, intuitive content is crucial for user adoption, satisfaction, safety, and brand perception. By simplifying complex interactions and ensuring consistency, this role directly contributes to a positive overall customer experience and supports GM's goal of leading in automotive technology and mobility.

Growth Opportunities:

• Skill Specialization: Deepen expertise in UX writing, content strategy, information architecture, or AI-augmented content creation.

• Leadership Track: Progress to Senior Content Designer, Lead Content Designer, or Content Strategy Manager roles, taking on more complex projects and team leadership responsibilities.

• Cross-functional Mobility: Transition into related roles such as UX Design, Product Management, or CX Strategy within GM.

• Design System Contribution: Become a key contributor or owner of GM's design systems and content standards.

• Industry Expertise: Develop specialized knowledge in automotive UX, connected car technologies, and future mobility solutions.

📝 Enhancement Note: This analysis provides a clear picture of the role's current level and potential career trajectory within a large organization like GM, focusing on operations-specific growth paths.

🌐 Work Environment

Office Type: General Motors operates a hybrid work model. Employees are expected to spend a portion of their week in the office at the GM Global Technical Center in Warren, Michigan, for collaboration and team interaction, with the remainder of the week allowing for remote work. This blend aims to balance in-person synergy with individual focus time.

Office Location(s): The primary work location is the GM Global Technical Center - Design Center, located in Warren, Michigan. This is a significant hub for GM's research, development, and design activities.

Workspace Context:

• The Design Center is equipped with modern collaborative spaces, design studios, and the necessary tools and technology to support creative work.

• Expect an environment where designers, engineers, and product teams work in close proximity, fostering cross-pollination of ideas.

• Access to advanced design software, prototyping tools, and potentially specialized automotive design facilities.

• Opportunities for informal and formal collaboration sessions, workshops, and design critiques.

Work Schedule: Standard full-time work schedule (approximately 40 hours per week). The hybrid arrangement allows for flexibility in choosing which days to work remotely versus in the office, subject to team needs and project requirements. Meetings and collaborative sessions will often be scheduled during core business hours.

📝 Enhancement Note: This section details the hybrid work environment, typical for large tech and automotive companies, and highlights the collaborative nature of the design center.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A recruiter will review your application and resume, assessing alignment with basic qualifications and potentially conducting a brief phone screen.

• Portfolio Review: You will likely be asked to present your portfolio, either live or via a shared link. Be prepared to walk through 2-3 key projects, explaining your process, contributions, and the outcomes. Focus on your content design strategy and execution.

• Hiring Manager Interview: A discussion with the hiring manager to delve deeper into your experience, skills, and cultural fit. They will assess your understanding of HID principles and your ability to work within a large organization.

• Team/Peer Interviews: You may meet with other designers, content strategists, or cross-functional partners. These interviews will evaluate your collaboration skills, problem-solving abilities, and how you approach design challenges.

• Potential Design Challenge: A take-home assignment or live exercise to assess your content design skills, problem-solving approach, and ability to work under time constraints.

Portfolio Review Tips:

• Curate Strategically: Select projects that best showcase your content design expertise, information architecture skills, and experience with digital interfaces (especially automotive or complex systems if possible).

• Tell a Story: For each project, clearly articulate the problem, your specific role and contributions, your design process, the content decisions you made, and the measurable impact or learnings.

• Highlight Process: Show your thinking – how you approached the problem, researched user needs, iterated on content, and collaborated with others.

• Demonstrate Clarity: Your presentation itself should be a testament to your content design skills – clear, concise, and well-structured.

• Address AI: If you have experience with AI tools in content design, be ready to discuss your approach, the benefits, and any challenges.

Challenge Preparation:

• Understand the Context: If given a take-home challenge, thoroughly research GM's products, brand voice, and target audience.

• Focus on Process: Even if the final output is a piece of copy, be prepared to explain the thought process and strategic considerations behind it.

• Prioritize Clarity and Conciseness: Apply the core principles of content design to any challenge presented.

• Consider Constraints: Think about how real-world constraints (e.g., screen real estate, safety regulations, brand consistency) would influence your content decisions.

📝 Enhancement Note: This section provides a detailed, actionable guide for candidates preparing their application and navigating the interview process, with specific advice tailored to content design roles in the automotive industry.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for collaborative design, prototyping, and documenting content within design files. Proficiency is explicitly required.

• AI Design/Writing Tools: Expected to have a baseline understanding and curiosity about AI tools for content generation, iteration, and analysis (e.g., AI-powered writing assistants, content optimization platforms). Specific tools may vary but an adaptive approach is key.

Analytics & Reporting:

• While not explicitly mentioned as a primary tool for this role, familiarity with user analytics platforms (e.g., Google Analytics, Adobe Analytics, or proprietary GM tools) and reporting dashboards can be beneficial for understanding user behavior and content performance. CRM & Automation:

• Not typically a core requirement for a Content Designer, but an understanding of how CRM systems (like Salesforce) and marketing automation platforms influence customer journeys and digital touchpoints can provide valuable context.

📝 Enhancement Note: This section highlights the critical tools mentioned in the job description (Figma, AI tools) and infers others that are common in UX/content roles within large tech companies, emphasizing practical application.

👥 Team Culture & Values

Operations Values:

• Human-Centered Design: A strong commitment to understanding and serving user needs through intuitive and empathetic design.

• Clarity and Conciseness: Valuing clear communication and efficient language that reduces cognitive load for users.

• Collaboration: Fostering a team environment where designers, writers, researchers, and engineers work together to achieve common goals.

• Innovation: Embracing new technologies, such as AI, and exploring novel ways to enhance user experiences.

• Quality and Consistency: Maintaining high standards for design and content across all GM products and platforms, often leveraging design systems.

• Safety and Accessibility: Prioritizing user safety, especially in vehicle interfaces, and ensuring experiences are inclusive and accessible to all users.

Collaboration Style:

• Cross-functional Integration: Expect to work closely with product managers, engineers, marketing, legal, and other design disciplines.

• Iterative Feedback: A culture of providing and receiving constructive feedback on design work, particularly content, to refine user experiences.

• Design System Advocacy: Active participation in discussions and contributions related to the evolution and application of the HID design system and content standards.

• Shared Ownership: A sense of collective responsibility for the user experience, where all team members contribute to problem-solving and decision-making.

📝 Enhancement Note: These values and collaboration styles are inferred based on the role description and the nature of working in a large, innovative automotive company's design studio.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Complexity and Simplicity: Translating intricate automotive systems and features into easily understandable language for a broad user base.

• Cross-Platform Consistency: Ensuring a unified and coherent content experience across disparate platforms (in-vehicle, mobile app, web) with varying constraints.

• Navigating Large Organizations: Working effectively within GM's structure to gain buy-in, align stakeholders, and drive content initiatives forward.

• Rapid Technological Evolution: Staying abreast of advancements in AI, automotive tech, and UX design trends to keep content strategies relevant.

• Safety-Critical Content: Crafting content for in-vehicle systems where clarity and precision are paramount for user safety.

Learning & Development Opportunities:

• AI in UX: Gain hands-on experience and training in leveraging AI tools to enhance content design workflows and efficiency.

• Automotive UX Specialization: Develop deep expertise in the unique challenges and opportunities of designing for the automotive and mobility sectors.

• Design System Mastery: Become an expert in GM's established design systems and contribute to their development and strategic application.

• Cross-Functional Exposure: Learn from and collaborate with experts in engineering, product management, marketing, and industrial design.

• Leadership Development: Opportunities to mentor junior designers, lead content initiatives, and grow into senior or management roles.

📝 Enhancement Note: This section anticipates potential challenges unique to the role and industry, while also highlighting concrete opportunities for professional growth and skill development within General Motors.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to simplify a complex technical concept for a general audience. What was your process, and what was the outcome?" (Assesses information architecture, clarity, and impact.)

• "How do you ensure consistency in content across multiple platforms, especially when working with different design teams or product owners?" (Evaluates understanding of design systems and content strategy at scale.)

• "Walk us through a project where you used user research or data to inform your content decisions. What insights did you gain, and how did they shape the final copy?" (Tests data-driven approach and user empathy.)

• "How do you approach working with AI tools in your content design process? What are the benefits and potential pitfalls you've observed?" (Assesses curiosity and practical application of new technologies.) Company & Culture Questions:

• "What interests you about designing content for the automotive industry, specifically for General Motors?" (Gauges genuine interest and research into GM's mission/products.)

• "How do you integrate principles of safety and accessibility into your content design work, especially for in-vehicle experiences?" (Assesses understanding of critical design considerations for automotive UX.)

• "Describe your ideal collaboration style when working with UX designers, engineers, and product managers." (Evaluates teamwork and communication skills within a cross-functional setting.) Portfolio Presentation Strategy:

• Structure Your Narrative: For each project, clearly define the problem, your specific role and contributions, your content strategy and decisions, the tools/processes used (e.g., Figma, AI), and the results or learnings.

• Quantify Impact: Whenever possible, use metrics or user feedback to demonstrate the effectiveness of your content solutions.

• Showcase Your Process: Highlight how you've applied information architecture, iterated on copy, and collaborated with others.

• Be Ready for Deep Dives: Anticipate questions about specific word choices, structural decisions, and how you handled feedback or disagreements.

• Emphasize Clarity: Ensure your presentation is as clear, concise, and well-organized as the content you design.

📝 Enhancement Note: This section provides targeted preparation advice, including example questions and portfolio presentation strategies, specifically for a content design role within the automotive tech sector.

📌 Application Steps

To apply for this Content Designer position at General Motors:

• Submit your application through the provided link on the General Motors Careers portal.

• Portfolio Customization: Tailor your portfolio to highlight projects demonstrating your content design skills for digital interfaces, ideally showcasing experience with complex systems, information architecture, and cross-platform consistency.

• Resume Optimization: Ensure your resume clearly lists your experience with UX writing, content strategy, Figma, and any exposure to AI-augmented workflows, using keywords from the job description.

• Interview Preparation: Practice articulating your design process, your approach to user-centered content, and your experience collaborating with cross-functional teams. Be ready to present your portfolio with confidence.

• Company Research: Familiarize yourself with General Motors' current product offerings, their vision for future mobility, and their brand voice to better align your responses with their strategic goals.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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