Content Designer

📍 Job Overview

Job Title: Content Designer

Company: Our Future Health

Location: London, England, United Kingdom

Job Type: Full-Time

Category: Content Design / User Experience (UX)

Date Posted: 2026-05-29

Experience Level: Mid-Level (2-5 years)

Remote Status: Hybrid

🚀 Role Summary

• Design clear, accessible, and user-centric content and experiences across digital products and services.

• Collaborate within product squads to enhance information architecture, navigation, and user flows.

• Apply evidence-based research and data to iterate on content decisions and user experience improvements.

• Champion inclusive and accessible content design practices within a fast-paced, cross-functional team environment.

• Contribute to the development of content operations, standards, and best practices for a large-scale health research program.

📝 Enhancement Note: The role emphasizes a holistic approach to content design, extending beyond copywriting to encompass information architecture, user flows, and overall experience design. This is typical for mid-level to senior content design roles within product teams.

📈 Primary Responsibilities

• Design clear, accessible, and useful content and experiences across various digital products and services.

• Take ownership of content within a dedicated product squad, actively shaping solutions in collaboration with Product, Design, and Engineering teams.

• Collaborate closely with a diverse range of internal teams, including Researchers, Behavioural Scientists, Ethics, and Community Engagement, to inform meaningful design decisions.

• Contribute to discovery phases, workshops, journey mapping, and broader experience design activities.

• Improve information architecture, navigation, hierarchy, and user flows, not solely focusing on interface copy.

• Utilize evidence, user research, and data analytics to test, iterate, and validate content decisions.

• Champion and implement inclusive and accessible content design practices throughout the product development lifecycle.

• Facilitate clear thinking about content, structure, and the overall user experience for product teams.

• Proactively manage priorities, balance delivery realities with strategic goals, and pragmatically solve problems.

• Assist in the development and refinement of our Content Operations framework and design standards.

📝 Enhancement Note: The responsibilities highlight a product-centric approach, where the Content Designer is embedded within a squad, influencing product strategy and delivery from discovery to iteration. The emphasis on cross-functional collaboration and evidence-based decision-making is a key indicator of a mature product development environment.

🎓 Skills & Qualifications

Education: While no specific degree is listed, a background in a relevant field such as English, Communications, Journalism, HCI, Design, or a related discipline is often beneficial for content design roles. Practical experience and a strong portfolio are typically prioritized over formal education.

Experience: 2-5 years of experience working as a Content Designer within a product or service design environment.

Required Skills:

• Proven experience working as a Content Designer within a product or service design context.

• Strong understanding of content design principles beyond microcopy, including information architecture, navigation design, content strategy, taxonomy, and user flows.

• Demonstrated experience working in cross-functional teams, contributing to product thinking and overall outcomes, not just isolated outputs.

• Ability to simplify complex problems and navigate ambiguity effectively.

• Confidence in a fast-paced environment, with the ability to manage timelines, priorities, and feedback from diverse stakeholders.

• Pragmatic mindset and a proactive approach to task completion and problem-solving.

• Excellent communication, facilitation, and collaboration skills, with experience working with individuals across various organizational functions, including subject matter experts.

• Experience in framing problems, influencing decisions, and aligning teams around a shared direction.

• Solid understanding of accessible and inclusive content design principles and practices.

Preferred Skills:

• Experience working within the healthcare sector or a regulated environment.

• Familiarity with user research methodologies and applying insights to content and experience design.

• Experience with journey mapping, service blueprints, or similar UX tools.

• Familiarity with content management systems (CMS) or digital asset management (DAM) systems.

• Ability to contribute to the development of content style guides and design systems.

📝 Enhancement Note: The requirements emphasize practical experience and a broad understanding of content's role in the entire user experience. The preference for healthcare or regulated environment experience suggests the company values domain-specific knowledge and an understanding of compliance and ethical considerations.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a range of content design projects that demonstrate a deep understanding of user needs and business objectives.

• Include case studies detailing the problem, your role, the process followed, and the measurable outcomes or impact of your work.

• Highlight examples of how you've improved information architecture, navigation, user flows, or content strategy.

• Demonstrate your ability to simplify complex information and design clear, accessible, and inclusive content.

Process Documentation:

• Detail your approach to content discovery, including research methods and synthesis.

• Illustrate your process for defining content requirements and strategy, including taxonomy and content modeling where applicable.

• Showcase how you use evidence, data, and user feedback to iterate and optimize content and experiences.

• Explain your methods for ensuring accessibility and inclusivity in your content design work.

📝 Enhancement Note: A strong portfolio is critical for this role, as it's the primary way to assess a candidate's practical application of content design principles, problem-solving skills, and ability to drive tangible outcomes within a product context.

💵 Compensation & Benefits

Salary Range: £55,000 per annum.

Benefits:

• Generous Pension Scheme: Employer contributions of up to 12% to support your future.

• 30 Days Holiday pro rata + Bank Holidays: A substantial holiday allowance with the flexibility to choose bank holidays.

• Enhanced Parental Leave: Comprehensive support during significant life events.

• Cycle to Work Scheme: Save 25-39% on a new bike and accessories via salary sacrifice.

• Home & Tech Savings: Up to 8% off IKEA and Currys products, with a 12-month salary sacrifice option.

• £1,000 Employee Referral Bonus: Reward for successfully referring new talent.

• Wellbeing Support: Access to Mental Health First Aiders, 24/7 online GP services, and an Employee Assistance Programme for you and your family.

• Flexible and remote working arrangements are offered.

Working Hours: The role is advertised as Full-Time, which typically implies standard working hours, likely around 35-40 hours per week, with flexibility offered.

📝 Enhancement Note: The salary of £55,000 is competitive for a mid-level Content Designer in London. The benefits package is robust, with a strong emphasis on employee wellbeing, financial future, and work-life balance, reflecting a modern employer's approach. The inclusion of flexible and remote working arrangements aligns with the hybrid nature of the role.

🎯 Team & Company Context

🏢 Company Culture

Industry: Healthcare / Health Research. Our Future Health is a significant initiative focused on transforming healthcare through large-scale data collection and analysis. This implies a mission-driven environment with a focus on scientific rigor and ethical considerations.

Company Size: The description indicates a growing content design practice within a large program, suggesting a medium-to-large organizational structure with dedicated teams for product development and research.

Founded: Our Future Health is described as the UK's largest ever health research programme, implying a relatively recent but rapidly scaling initiative. The focus is on building a foundational program for future health insights.

Team Structure:

• The Content Designer will be part of a product squad, working closely with roles such as Researchers, Behavioural Scientists, Product Managers, Product Designers, and Engineers.

• You will report into the Head of Content Design, indicating a developing content design practice within the organization.

Methodology:

• The company emphasizes an evidence-based approach, using research and data to inform decisions.

• Design thinking and user-centered methodologies are core to shaping experiences.

• A focus on simplifying complex problems and making them understandable for participants and stakeholders.

• Strong emphasis on collaboration and cross-functional teamwork to achieve program goals.

Company Website: https://www.ourfuturehealth.org.uk/

📝 Enhancement Note: The company culture appears to be collaborative, data-driven, and mission-oriented, with a strong emphasis on user-centricity and evidence-based practices within a scientific research context. The developing content design practice suggests opportunities for individuals to shape processes and standards.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a mid-level Content Designer, typically requiring 2-5 years of experience. It involves contributing to product squads, taking ownership of content within those areas, and collaborating with senior members of the design and product teams. The role is hands-on with significant influence on product direction.

Reporting Structure: The Content Designer reports to the Head of Content Design. This indicates a clear reporting line within a dedicated content design function, offering mentorship and guidance from a senior leader in the field.

Operations Impact: The Content Designer's work directly impacts how millions of volunteers understand and engage with a critical health research program. By designing clear, accessible, and trustworthy experiences, the role contributes to the success of the program's recruitment, participant engagement, and data integrity. This has a direct impact on the organization's ability to achieve its mission of transforming the future of healthcare.

Growth Opportunities:

• Skill Specialization: Opportunity to deepen expertise in specific areas of content design, such as information architecture, content strategy for complex data, or accessible design for diverse populations.

• Leadership Potential: As the content design practice grows, there may be opportunities to mentor junior designers, lead specific content initiatives, or contribute to the development of design systems and content operations.

• Domain Expertise: Develop specialized knowledge within the healthcare and health research sector, understanding the unique challenges and ethical considerations of this field.

• Cross-functional Leadership: Grow in ability to influence and lead product strategy through strong collaboration and communication skills.

📝 Enhancement Note: The role offers a clear path for growth within a developing content design function. The emphasis on impact within a large-scale health research program provides unique opportunities for professional development and contribution to a significant societal mission.

🌐 Work Environment

Office Type: The company offers a "lovely Central London office in Holborn" and also provides "flexible and remote working arrangements." This suggests a hybrid work model where employees can choose to work from the office, remotely, or a combination of both.

Office Location(s): The primary office is located in Holborn, Central London. This is a well-connected and accessible area within London, offering convenience for commuting if choosing to work from the office.

Workspace Context:

• Collaborative Environment: The hybrid model and emphasis on cross-functional teams suggest a dynamic and collaborative workspace, whether in the office or through virtual collaboration tools.

• Tools & Technology: While not explicitly detailed here, expect a modern tech stack to support digital product development, content management, and communication for a hybrid workforce.

• Team Interaction: Opportunities for both structured collaboration (e.g., workshops, squad meetings) and informal interaction to foster team cohesion and knowledge sharing.

Work Schedule: Full-time employment with flexible and remote working options. This allows for adaptability in managing personal and professional responsibilities while ensuring timely delivery of work and participation in team activities.

📝 Enhancement Note: The hybrid work environment at Our Future Health aims to balance the benefits of in-person collaboration and office amenities with the flexibility and autonomy of remote work, catering to diverse employee needs.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Likely a review of your CV and portfolio to assess basic qualifications and alignment with the role.

• First Interview: Typically with the hiring manager (Head of Content Design) or a senior member of the content/design team. This will focus on your experience, approach to content design, and understanding of the company's mission.

• Practical Exercise/Portfolio Review: You may be asked to present a case study from your portfolio, detailing your process, challenges, and outcomes. Alternatively, a take-home exercise or a live design challenge focused on a specific problem might be given.

• Final Interview: Potentially with other cross-functional team members (e.g., Product Manager, Lead Engineer) to assess collaboration skills, cultural fit, and ability to work within a product squad.

Portfolio Review Tips:

• Structure: Organize your portfolio clearly, with distinct case studies for each project. For each case study, outline the problem, your specific role and contributions, the process you followed, the solutions you designed, and the results or impact achieved.

• Process Emphasis: Clearly articulate your content design process. Show how you use research, user feedback, and data to inform your decisions.

• Beyond Copy: Highlight projects where you influenced information architecture, navigation, user flows, and overall experience design, not just isolated copy.

• Collaboration: Demonstrate how you worked with cross-functional teams. Explain how you managed feedback and influenced stakeholders.

• Accessibility & Inclusivity: Showcase examples where you actively applied accessible and inclusive design principles.

• Quantifiable Impact: Where possible, use metrics to demonstrate the success of your work (e.g., improved task completion rates, reduced user errors, increased engagement).

Challenge Preparation:

• Understand the Mission: Familiarize yourself with Our Future Health's mission, program, and the importance of clear communication in health research.

• Content Design Principles: Be ready to discuss your understanding of core content design principles, information architecture, and content strategy.

• Problem-Solving: Prepare to articulate how you approach complex problems and simplify them for diverse audiences.

• Cross-functional Collaboration: Think about examples of how you've successfully collaborated with product managers, designers, engineers, and researchers.

• Accessibility: Be prepared to discuss your commitment to and practical application of inclusive and accessible design.

📝 Enhancement Note: The interview process will likely focus heavily on your practical application of content design skills, your ability to collaborate within a product team, and your understanding of user-centered, evidence-based design within a health research context. A well-prepared portfolio presentation is crucial.

🛠 Tools & Technology Stack

Primary Tools:

• Content Design Tools: While specific tools aren't listed, expect to use collaborative design platforms (e.g., Figma, Sketch) for wireframing and prototyping, and potentially specialized content tools for planning and management.

• Collaboration Platforms: Tools like Slack, Microsoft Teams, or similar for daily communication and team interaction.

• Project Management Tools: Platforms such as Jira, Asana, or Trello for tracking tasks, sprints, and project progress within product squads.

Analytics & Reporting:

• Web Analytics: Tools like Google Analytics or Adobe Analytics to understand user behavior on digital platforms.

• User Feedback Tools: Platforms for collecting and analyzing user feedback, surveys, or usability testing results.

• Data Visualization Tools: Potentially tools like Tableau or Power BI if involved in deeper data analysis and reporting for impact measurement.

CRM & Automation:

• While not directly a CRM role, familiarity with how content integrates with user journeys managed by CRM or marketing automation platforms could be beneficial.

📝 Enhancement Note: While specific tools are not listed, the role implies proficiency in standard digital product development tools, with a strong emphasis on collaborative platforms and data analysis to inform content decisions. Familiarity with tools that support user journey mapping and content lifecycle management would be advantageous.

👥 Team Culture & Values

Operations Values:

• Outcomes over Outputs: A strong focus on delivering tangible results and impact, rather than just completing tasks.

• Collaboration: A highly collaborative environment where working effectively with diverse teams is paramount.

• Pragmatism & Proactivity: A "can-do" attitude, with a focus on practical problem-solving and taking initiative.

• Clarity & Simplicity: A commitment to making complex information understandable and accessible.

• User-Centricity: A deep curiosity about people and their needs, driving the design of user-friendly experiences.

• Evidence-Based: Decisions are informed by research, data, and user insights.

Collaboration Style:

• Cross-functional Integration: Seamless collaboration within product squads, working alongside Product, Design, Engineering, and Research.

• Influence & Alignment: Building consensus and bringing people together around a shared understanding and direction for content and user experience.

• Open Communication: Encouraging feedback exchange and open dialogue to refine designs and processes.

• Knowledge Sharing: A culture that supports sharing best practices, learnings, and insights across teams.

📝 Enhancement Note: The company culture values impact, collaboration, and a user-focused, evidence-driven approach. Candidates who are proactive, pragmatic, and skilled at simplifying complexity will likely thrive here.

⚡ Challenges & Growth Opportunities

Challenges:

• Simplifying Complexity: Translating intricate health research concepts and processes into clear, understandable content for a diverse volunteer base.

• Balancing Stakeholder Needs: Managing competing priorities and feedback from various internal teams (research, ethics, community engagement, product).

• Data-Driven Iteration: Effectively integrating research findings and analytics into content design iterative cycles within a fast-paced environment.

• Scaling Content Operations: Contributing to the development and standardization of content processes and operations for a large-scale, growing program.

Learning & Development Opportunities:

• Advanced Content Design Skills: Opportunities to hone skills in information architecture, content strategy, and user experience design within a specialized domain.

• Healthcare Research Domain Knowledge: Deepen understanding of the unique challenges, ethical considerations, and scientific rigor involved in health research.

• Cross-functional Expertise: Gain extensive experience collaborating with a wide array of specialists, enhancing your ability to influence and lead across different disciplines.

• Process Improvement: Contribute to establishing and refining content design processes and standards within a growing organization.

📝 Enhancement Note: The role presents opportunities to tackle complex communication challenges in a meaningful domain, fostering significant professional growth and the chance to shape how a major health initiative engages with the public.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to simplify a complex technical or scientific concept for a non-expert audience. What was your process, and what was the outcome?" (Focus on your methodology, audience consideration, and results.)

• "How do you approach the balance between user needs, business goals, and technical constraints when designing content for a digital product?" (Highlight your product thinking and ability to integrate different perspectives.)

Company & Culture Questions:

• "What interests you about Our Future Health and its mission to transform healthcare research?" (Show genuine interest and understanding of the company's purpose.)

• "How do you contribute to building an inclusive and accessible user experience through your content design work?" (Highlight your commitment and practical examples.)

Portfolio Presentation Strategy:

• Storytelling: Frame your case studies as narratives. Clearly define the problem, your role, the journey you took, the challenges you overcame, and the impact you made.

• Visuals: Use screenshots, wireframes, prototypes, or flow diagrams to illustrate your design decisions and the user experience you shaped.

• Process Clarity: Explain your thought process at each stage. Why did you make certain decisions? What research or data informed them?

• Quantify Impact: Whenever possible, present metrics that demonstrate the success of your work. If direct metrics aren't available, discuss qualitative feedback or anticipated outcomes.

• Conciseness: Be mindful of time. Focus on the most relevant aspects of your projects and be prepared to answer detailed questions.

📝 Enhancement Note: Be prepared to discuss not just what you designed, but why and how you arrived at your solutions, emphasizing your strategic thinking, collaborative approach, and ability to deliver measurable impact.

📌 Application Steps

To apply for this Content Designer position:

• Submit your application through the provided link on Workable.

• Portfolio Customization: Ensure your portfolio highlights projects demonstrating your ability to design clear, accessible, and useful content and experiences, with a focus on information architecture, user flows, and content strategy. Select case studies that best showcase your problem-solving skills and cross-functional collaboration.

• Resume Optimization: Tailor your resume to emphasize relevant experience in content design within product/service environments, highlighting skills such as information architecture, content strategy, accessibility, and collaboration. Use keywords from the job description.

• Interview Preparation: Practice presenting your portfolio case studies, focusing on your process, impact, and how you collaborate. Be ready to discuss your understanding of Our Future Health's mission and your approach to complex health information.

• Company Research: Thoroughly review the Our Future Health website to understand their mission, program, and the importance of clear communication in health research. Consider how your skills align with their goals.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.