Campus Rec Graphic Designer

📍 Job Overview

Job Title: Campus Rec Graphic Designer

Company: Liberty University

Location: Lynchburg, VA, United States

Job Type: Part-Time, Temporary

Category: Marketing Operations / GTM Support

Date Posted: April 24, 2026

Experience Level: Entry Level (0-2 years)

Remote Status: On-site

🚀 Role Summary

• This role focuses on creating compelling visual assets and marketing collateral to promote Campus Recreation programs and facilities.

• It involves contributing to marketing strategy development and execution through effective design and promotional activities.

• The position requires strong collaboration with a team of designers, photographers, and videographers to deliver integrated marketing campaigns.

• A key aspect is providing excellent customer service and operational support within the Campus Recreation department, ensuring policies and safety measures are upheld.

📝 Enhancement Note: While the job title is "Graphic Designer," the "Campus Rec Summer Temp" description and the explicit mention of "assisting in marketing strategies" and "operational tasks" indicate this role bridges graphic design with marketing operations support within a university's recreation department. The emphasis on customer service, facility cleanliness, and policy adherence suggests a broader operational responsibility beyond pure design.

📈 Primary Responsibilities

• Design and produce a wide range of marketing and promotional materials for both print and digital platforms, adhering to established brand guidelines.

• Actively promote Campus Recreation facilities, programs, and events across campus and at various promotional events.

• Collaborate effectively within a creative team environment, working alongside other designers, photographers, and videographers on integrated marketing initiatives.

• Assist in the development and implementation of marketing plans, concepts, and strategies to enhance program visibility and engagement.

• Provide clear and timely communication of any issues or needs to the Marketing Manager on duty.

• Support the maintenance of Campus Recreation marketing equipment, ensuring tools are in good working order.

• Be prepared to assist with events and general operations during evening, night, or weekend hours as needed, demonstrating flexibility and a commitment to operational support.

• Attend all mandatory Campus Recreation training sessions and meetings to stay informed and aligned with departmental goals.

• Undertake additional operational tasks as assigned by the Associate Director of Marketing to support Campus Recreation operations and programming initiatives.

• Embody and foster Liberty University's mission and values in all aspects of work, particularly in team collaboration and service delivery.

📝 Enhancement Note: The responsibilities highlight a blend of creative design tasks with operational duties common in GTM support roles, such as event promotion, customer service, and general operational assistance. The requirement to assist with "events and/or operations" during non-standard hours is a significant indicator of the operational breadth of this role.

🎓 Skills & Qualifications

Education:

Experience:

• Demonstrated experience and strong proficiency in using Adobe Creative Cloud suite, specifically Illustrator, InDesign, and Photoshop, for design projects.

• Ability to work effectively within established brand guidelines and adapt positively to constructive criticism and feedback.

• Proven ability to manage time and workload to complete tasks within given deadlines, with the capacity to work up to 40 hours per week.

Required Skills:

• Graphic Design Software Proficiency: Expert-level knowledge of Adobe Creative Cloud (Illustrator, InDesign, Photoshop) for creating high-quality visual assets.

• Brand Adherence: Ability to understand and consistently apply brand guidelines in all design outputs.

• Communication Skills: Excellent verbal and written communication abilities to articulate ideas clearly and professionally.

• Organizational Skills: Strong ability to manage multiple projects, prioritize tasks, and maintain meticulous records.

• Teamwork & Collaboration: Proven ability to work effectively as part of a creative and operational team.

• Customer Service Orientation: Capacity to engage positively with guests, participants, and colleagues, ensuring a welcoming environment.

Preferred Skills:

• Marketing Strategy Acumen: Understanding of marketing principles and the ability to contribute to marketing plan development.

• Creativity & Innovation: A knack for thinking outside the box and generating novel design concepts.

• Digital Media Savvy: Familiarity with digital marketing channels and design for online platforms.

• Event Support Experience: Previous experience assisting with events or promotional activities.

• Career Interest: A genuine desire to pursue a career in Recreation Management or a related field.

📝 Enhancement Note: The qualifications emphasize foundational design skills and software proficiency, aligning with an entry-level role. The preferred qualifications and the mention of "Recreation Management" suggest that candidates with an interest in the broader field of university student services or event management may be particularly well-suited. The ability to work flexible hours is a critical operational requirement.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Design Showcase: A curated collection of graphic design projects demonstrating proficiency in print and digital media, showcasing versatility in style and application.

• Brand Application Examples: Specific examples of designs created within given brand guidelines, illustrating the ability to adapt to existing visual identities.

• Creative Process Documentation: Brief descriptions or visual elements that illustrate the design process, from concept development to final execution, highlighting problem-solving approaches.

• Cross-Functional Collaboration Examples: If applicable, examples of projects where collaboration with other creatives (photographers, videographers) or stakeholders was crucial for project success.

Process Documentation:

• While formal process documentation is not explicitly stated as a deliverable for this role, the ability to follow and contribute to established design workflows and marketing campaign processes is implicit. Candidates should be prepared to discuss how they manage their design tasks and contribute to team processes.

📝 Enhancement Note: For an entry-level graphic design role with operational components, the portfolio is expected to primarily showcase design skills. However, a candidate's ability to articulate their process and demonstrate collaborative capabilities will be crucial, reflecting the operational aspect of working within a team and adhering to departmental procedures.

💵 Compensation & Benefits

Salary Range:

Benefits:

• As a part-time, temporary position, benefits may be limited. However, potential benefits could include:

• Opportunity to gain valuable professional experience in graphic design and marketing within a university setting.

• Exposure to various aspects of Campus Recreation operations and event management.

• Potential for networking and professional development within the higher education sector.

Working Hours:

• This is a part-time position, with the expectation of working up to 40 hours per week during the summer period.

• Availability for a variety of shifts, including evenings, nights, and weekends, is a requirement.

• Specific scheduling will be determined by departmental needs and management.

📝 Enhancement Note: Salary is estimated based on typical part-time, entry-level roles in a university campus recreation department and local market rates for Lynchburg, VA. Benefits are assumed to be minimal due to the temporary nature of the role.

🎯 Team & Company Context

🏢 Company Culture

Industry: Education (Higher Education)

Company Size: Liberty University is a large, private Christian university with a significant student body and staff, indicating a structured environment with established processes and a strong institutional mission.

Founded: Founded in 1971, Liberty University has a long history and a well-defined organizational structure, likely influencing its operational procedures and cultural norms.

Team Structure:

• The Graphic Designer will be part of the Campus Recreation marketing team, working closely with other designers, photographers, and videographers.

• This team reports to a Marketing Manager and ultimately to the Associate Director of Marketing within the Campus Recreation department.

Methodology:

• Design work will likely follow a project-based approach, involving concept development, client feedback (from Marketing Manager/Associate Director), and iterative revisions.

• Marketing efforts will be integrated, aiming to promote Campus Recreation holistically through various channels.

• Operational tasks will require adherence to established university and departmental policies and procedures.

Company Website: https://www.liberty.edu/

📝 Enhancement Note: Liberty University's status as a large Christian university suggests a culture that emphasizes its mission, values, and potentially a more traditional operational structure. Understanding its mission will be key to aligning with the company culture.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as an entry-level, temporary position, suitable for students or individuals seeking foundational experience in graphic design and marketing within an operational context.

Reporting Structure: The Graphic Designer reports directly to the Marketing Manager on duty and indirectly to the Associate Director of Marketing. This provides clear lines of communication and supervision for design tasks and operational responsibilities.

Operations Impact: The role's impact is primarily in supporting the marketing and promotional efforts of Campus Recreation, which in turn drives student engagement, facility utilization, and program participation. Effective design and promotional activities contribute to the overall success and visibility of Campus Recreation services.

Growth Opportunities:

• Skill Development: Opportunity to significantly enhance graphic design skills using industry-standard software (Adobe Creative Cloud) and gain practical experience in a professional setting.

• Marketing Acumen: Develop a foundational understanding of marketing strategy, campaign execution, and promotional tactics within the higher education/recreation sector.

• Networking: Build professional relationships with peers and management within Liberty University's Campus Recreation department, potentially opening doors for future opportunities.

• Career Exploration: For students, this role offers insights into potential career paths in graphic design, marketing, event management, or higher education administration.

📝 Enhancement Note: Growth is focused on skill acquisition and professional exposure rather than traditional career advancement within this temporary role. The experience gained can serve as a stepping stone for future roles in creative fields or university operations.

🌐 Work Environment

Office Type: The role will involve working in both office and recreation facility settings within the university campus. This may include design studios, administrative offices, and potentially active recreational spaces.

Office Location(s): The position is located on the Liberty University campus in Lynchburg, VA.

Workspace Context:

• Collaborative Environment: Expect to work closely with other members of the marketing team in a shared or adjacent workspace.

• Tools & Technology: Access to necessary design software (Adobe Creative Cloud) and computer hardware will be provided. There may also be access to shared marketing equipment.

• Team Interaction: Regular interaction with marketing colleagues, supervisors, and potentially other Campus Recreation staff will be integral to the role.

Work Schedule: The schedule is part-time, up to 40 hours per week, and requires flexibility to cover various shifts, including evenings, nights, and weekends, to align with operational needs and event schedules.

📝 Enhancement Note: The work environment is dynamic, blending creative office tasks with the operational demands of a busy university recreation department, including event support and flexible scheduling.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Applications will be reviewed, with a focus on relevant qualifications, design experience, and availability.

• Portfolio Review: Candidates will likely be asked to submit a portfolio showcasing their graphic design work. This is a critical component for evaluating design skills and creative capabilities.

• Interview(s): Interviews will assess communication skills, teamwork aptitude, understanding of brand guidelines, and ability to work within the university's mission. They may also discuss availability and willingness to work varied shifts.

• Skills Assessment (Potential): A brief design challenge or task might be given to assess practical design skills and problem-solving under timed conditions.

Portfolio Review Tips:

• Showcase Versatility: Include a range of projects demonstrating proficiency in different design applications (print, digital, social media graphics, event posters).

• Highlight Brand Work: If possible, include examples where you successfully worked within specific brand guidelines.

• Explain Your Process: Briefly describe the problem, your approach, and the outcome for each project. This shows critical thinking.

• Quality Over Quantity: Select your strongest pieces that best represent your skills and align with the role's requirements.

• Ensure Accessibility: Make sure your portfolio is easily accessible online (e.g., via a website link or PDF).

Challenge Preparation:

• Be prepared to discuss your design process, how you handle feedback, and your experience working in a team.

• Review Liberty University's brand guidelines and Campus Recreation's existing marketing materials to understand their aesthetic and messaging.

• Think about how your design skills can directly support the goals of Campus Recreation.

📝 Enhancement Note: The portfolio is paramount for this role. Candidates should curate it to highlight technical design skills, creativity, and adherence to brand standards. The interview will likely assess cultural fit and operational readiness.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Cloud: Essential for graphic design. Specific applications include:

  • Adobe Illustrator: For vector graphics, logos, and illustrations.
  • Adobe InDesign: For page layout, brochures, flyers, and print collateral.
  • Adobe Photoshop: For image editing, manipulation, and digital graphics.

• Microsoft Office Suite: Likely used for general communication, document creation, and potentially basic spreadsheet tasks (Outlook for email, Word for documents).

Analytics & Reporting:

CRM & Automation:

• Not directly applicable to this graphic design role.

📝 Enhancement Note: Proficiency in Adobe Creative Cloud is the core technical requirement. Basic computer literacy and familiarity with standard office software are assumed.

👥 Team Culture & Values

Operations Values:

• Service-Oriented: A strong emphasis on providing excellent customer service to students, faculty, and staff interacting with Campus Recreation.

• Mission-Driven: Commitment to supporting and embodying Liberty University's Christian mission and values in all work activities.

• Teamwork & Collaboration: A culture that values working together, supporting colleagues, and contributing to collective goals.

• Efficiency & Effectiveness: Striving to produce high-quality work efficiently and contribute to the effective operation of the department.

• Professionalism: Maintaining a professional demeanor and work ethic, including adherence to policies and constructive engagement with feedback.

Collaboration Style:

• Integrated Approach: Working closely with fellow designers, photographers, and videographers to create cohesive marketing campaigns.

• Feedback Exchange: Openness to receiving and giving constructive criticism to improve designs and team output.

• Supportive Environment: Contributing to a positive team atmosphere where members help each other achieve departmental objectives.

📝 Enhancement Note: The university's Christian affiliation is a significant aspect of its culture, influencing values and expected behaviors. A collaborative and service-oriented approach is also critical for success within a campus recreation department.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creative and Operational Demands: Juggling creative design tasks with operational responsibilities like event support and facility upkeep.

• Meeting Diverse Needs: Designing for a wide range of Campus Recreation programs and events, each with unique target audiences and objectives.

• Adhering to Strict Brand Guidelines: Consistently producing innovative designs while strictly adhering to university and departmental branding.

• Managing Feedback and Revisions: Effectively incorporating constructive criticism from various stakeholders to refine designs.

• Working Under Time Constraints: Meeting tight deadlines for promotional materials, especially during peak event seasons.

Learning & Development Opportunities:

• Advanced Design Techniques: Gaining hands-on experience with advanced features of Adobe Creative Cloud.

• Marketing Campaign Exposure: Understanding the strategic planning and execution of marketing campaigns in a real-world setting.

• Cross-Disciplinary Learning: Learning from photographers and videographers to understand complementary creative disciplines.

• Professional Networking: Building connections within the university that can support future career aspirations.

📝 Enhancement Note: The challenges are typical for entry-level creative roles in a dynamic environment, emphasizing adaptability and strong execution. Growth opportunities are framed around skill enhancement and professional exposure.

💡 Interview Preparation

Strategy Questions:

• Design Philosophy: "Describe your design process from concept to completion. How do you approach creative briefs?" (Be ready to walk through a project from your portfolio.)

• Brand Adherence: "How do you ensure your designs stay within brand guidelines while still being creative?"

• Team Collaboration: "Describe a time you worked on a team project. What was your role, and how did you handle collaboration or conflict?"

• Handling Feedback: "How do you respond to constructive criticism on your designs?"

• Operational Readiness: "This role requires flexibility with hours, including some evenings and weekends. How do you manage your schedule to accommodate varied needs?"

Company & Culture Questions:

• "What interests you about Liberty University and its Campus Recreation department?"

• "How do you see your skills contributing to our mission of promoting student well-being and engagement?"

Portfolio Presentation Strategy:

• Storytelling: For each project, briefly explain the objective, your role, the challenges, your creative solution, and the outcome.

• Visual Clarity: Ensure your portfolio is well-organized and easy to navigate. Use high-resolution images.

• Relevance: Highlight projects that best align with the requirements of this role (e.g., promotional materials, event graphics).

• Conciseness: Be prepared to present your portfolio efficiently, focusing on the most impactful pieces.

📝 Enhancement Note: Preparation should focus on demonstrating design proficiency, adaptability, team collaboration skills, and a genuine interest in Liberty University's mission and the Campus Recreation department's operational goals.

📌 Application Steps

To apply for this operations position:

• Submit your application through the Liberty University Workday job portal.

• Portfolio Submission: Ensure your resume clearly links to your online graphic design portfolio or is accompanied by a PDF submission of your best work, highlighting relevant projects.

• Resume Tailoring: Customize your resume to emphasize your proficiency in Adobe Creative Cloud software, any relevant design or marketing experience, and your availability for varied shifts.

• Interview Practice: Prepare to discuss your design process, how you handle feedback, and your understanding of brand guidelines. Practice articulating your availability and willingness to support operational needs.

• Company Research: Familiarize yourself with Liberty University's mission and values, and review the Campus Recreation department's website and social media to understand their current marketing efforts and offerings.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.