Brand Designer (x/f/m)

📍 Job Overview

Job Title: Brand Designer (x/f/m)

Company: Doctolib

Location: Paris, Ile-de-France, France

Job Type: Contractor

Category: Creative & Design Operations

Date Posted: 2026-06-26

Experience Level: 2-5 Years

Remote Status: Hybrid

🚀 Role Summary

• Design and produce high-impact visual assets for both online and offline touchpoints, managing projects from initial concept through to final file delivery.

• Integrate and leverage generative AI tools (e.g., Claude, Dust, Adobe Firefly) within the creative workflow to accelerate production cycles and enhance quality control.

• Develop and maintain scalable brand systems, templates, and design resources to ensure long-term brand consistency across diverse B2B and B2C marketing initiatives.

• Collaborate closely with the Creative Studio team to support brand strategy through compelling visual storytelling that highlights product and user experience.

📝 Enhancement Note: This role is positioned within a "Creative Studio," suggesting a centralized, operations-focused design team responsible for brand asset production and governance, rather than a decentralized departmental design function. The emphasis on "industrialization," "systems," and "large-scale production" points towards a strong operational component for design execution and scalability.

📈 Primary Responsibilities

• Conceptualize, design, and execute impactful brand assets for a wide range of online and offline channels, ensuring seamless execution from initial sketch to final deliverable.

• Drive brand consistency by developing and managing visual identity systems, templates, and style guides that can be applied across numerous marketing touchpoints.

• Implement and optimize workflows for asset production, incorporating AI-powered tools to enhance efficiency, speed up quality assurance processes, and explore creative concepts rapidly.

• Create compelling visuals that effectively communicate product value and user experience, even when not directly utilizing real product screens.

• Conduct brand reviews and develop training resources to ensure consistent brand application across internal teams and external partners.

• Utilize generative AI tools daily to explore creative directions, generate diverse visual options, and support the team in scaling production output without compromising quality.

📝 Enhancement Note: The responsibilities highlight a dual focus on creative output and operational efficiency, emphasizing the creation of scalable systems and the integration of AI for production acceleration. This indicates a need for a designer who can not only create aesthetically pleasing assets but also build processes and tools for consistent, high-volume delivery.

🎓 Skills & Qualifications

Education: Not specified, but a Bachelor's degree in Graphic Design, Visual Arts, or a related field is typically expected for this level of experience.

Experience: 4 to 5 years of experience as a 360° brand designer (digital and print) within a fast-growing SaaS/Tech environment, with demonstrable experience in both B2B and/or B2C contexts.

Required Skills:

• Brand Design: Proven expertise in developing and executing comprehensive brand identities and visual systems for digital and print applications.

• Adobe Creative Suite: Mastery of essential design software including Photoshop, Illustrator, and InDesign.

• Figma: Proficiency in Figma for UI/UX design, prototyping, and collaborative design workflows.

• Canva: Familiarity with Canva for template creation and broader team accessibility to design assets.

• Generative AI Tools: Hands-on experience with AI tools for creative exploration and production (e.g., Claude, Dust, Adobe Firefly).

• Digital & Print Production: Expertise in preparing and delivering high-quality assets for diverse online platforms and print collateral.

• Design Systems: Ability to design, document, and manage scalable design systems and templates for consistent brand application.

• B2B/B2C Marketing: Understanding of design principles tailored to both business-to-business and business-to-consumer audiences.

• English Proficiency: Fluent in written and spoken English.

• French Proficiency: Fluent in written and spoken French.

Preferred Skills:

• Benchmarking & Trend Analysis: Strong ability to identify and leverage industry trends and best practices in design.

• Italian or German Language Proficiency: A plus for international market engagement.

• AI Application in Design: Demonstrated interest and proactive engagement with emerging AI technologies in the design field.

📝 Enhancement Note: The emphasis on a portfolio showcasing "systems, templates, and large-scale productions" over "one-shots" strongly suggests that candidates will be evaluated not just on their creative output but on their ability to build and maintain repeatable design processes and assets, a key aspect of operational efficiency in design.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a minimum of 4-5 years of brand design experience, with a strong emphasis on 360° capabilities (digital and print).

• Highlight the creation and management of scalable visual identity systems, templates, and design frameworks that ensure brand consistency across diverse applications.

• Include examples of large-scale production projects and how you managed them efficiently, demonstrating an "industrialized" approach to design delivery.

• Present case studies that illustrate your process for taking assets from concept to final file, detailing problem-solving and execution rigor.

• Demonstrate your proficiency with core design tools (Adobe Suite, Figma, Canva) and your innovative use of generative AI in creative workflows. Process Documentation:

• Provide examples of how you have improved design workflows, integrated new tools (like AI), or implemented quality control measures.

• Showcase your experience in conducting brand reviews and developing resources to maintain brand integrity.

• Illustrate your ability to design visuals that effectively communicate product features and user experiences, even without direct product screen captures.

📝 Enhancement Note: The job description explicitly states that the portfolio should highlight "systems, templates, and productions at scale, not just one-shots." This implies a critical need for candidates to demonstrate their ability to operationalize design, creating repeatable, scalable solutions that contribute to brand efficiency and consistency.

💵 Compensation & Benefits

Salary Range: While not explicitly stated, based on the experience level (4-5 years), location (Paris, France), and role (Brand Designer in a growing SaaS/Tech company), a competitive salary range in France for this role typically falls between €45,000 and €60,000 gross annual salary. This would be subject to a "fixe et variable sur objectifs" structure.

Benefits:

• Health Insurance: Mutuelle avantageuse, 100% covered by Doctolib (base plan) for employees and their children.

• Paid Time Off: 25 days of paid leave per year.

• RTT: 12 to 14 days of RTT (Réduction du Temps de Travail) per year for forfait jours cadres.

• Mental Health & Coaching: Free personalized mental health and coaching program through Moka.care.

• International Remote Work: 10 days per year of remote work allowed from abroad.

• Profit Sharing: DoctoGrowth, Doctolib's value sharing plan.

• Meal Vouchers: €8.50 per day, with Doctolib contributing €4.50.

• Onboarding & Training: Comprehensive 3-month integration program including Doctolib Academy, language, soft skills, and technical training.

• Activity Subsidy: Company committee subsidy for sports club or creative activity registration.

• Public Transport: 50% reimbursement for public transport passes.

• Parental Leave: One additional month of leave for parental care ("Parent Care").

• Disability & Caregiver Support: Package including adapted remote work, paid leave for medical appointments, and enhanced psychological support.

• Relocation Assistance: Support for international moves.

Working Hours: Full-time position. While not specified as exact hours, a standard French work week for cadres is typically 35-39 hours, with the mention of "forfait jours" indicating flexibility and a focus on project delivery rather than strict hourly tracking. The role also offers partial remote work (2 days/week).

📝 Enhancement Note: The salary is described as "fixe et variable sur objectifs (à définir selon profil)," typical for French employment contracts, especially in tech. The benefits package is extensive, reflecting French labor laws and company-specific offerings, with a strong emphasis on employee well-being and work-life balance, including unique provisions like international remote work and enhanced parental/caregiver support.

🎯 Team & Company Context

🏢 Company Culture

Industry: Doctolib operates in the Healthcare Technology (HealthTech) sector, specifically focusing on digital healthcare solutions that connect patients with doctors and healthcare professionals. This involves a fast-paced, innovation-driven environment.

Company Size: Doctolib is a large, rapidly growing European tech company. As of recent data, it employs thousands of people across multiple countries, indicating a well-established structure with significant resources and complex operational processes.

Founded: Doctolib was founded in 2013. Its rapid growth from a startup to a major European player highlights a culture of ambition, innovation, and a strong focus on scaling operations efficiently.

Team Structure:

• The role is within the "Creative Studio," implying a specialized, centralized design team.

• This team likely works closely with Marketing, Product, and other GTM (Go-To-Market) functions.

• The structure probably involves a hierarchy with a Creative Director or VP of Brand overseeing the studio, and managers for specific areas like brand design. Methodology:

• Data-Driven Design: Expect a focus on using data and user feedback to inform design decisions and measure impact.

• Agile & Iterative Processes: Common in tech, likely involving iterative design cycles, A/B testing of visual elements, and continuous improvement.

• Scalability & Efficiency: A core operational focus, especially with the mention of "industrializing" production and integrating AI for speed and consistency.

Company Website: https://www.doctolib.com/

📝 Enhancement Note: Doctolib's rapid growth and mission to transform healthcare suggest a dynamic, mission-driven culture. For a Brand Designer, this means working in a high-stakes environment where design directly contributes to user trust, adoption, and overall business success. The "Creative Studio" model implies a need for strong collaboration and clear communication channels with various departments to ensure brand alignment.

📈 Career & Growth Analysis

Operations Career Level: This role is for an experienced Brand Designer (4-5 years) with a focus on operationalizing creative output. It sits at a mid-level, requiring both strong creative skills and a systematic approach to asset production, brand system management, and workflow optimization. The emphasis on "industrialization" and "large-scale production" suggests a path towards senior or lead designer roles with a focus on operational excellence.

Reporting Structure: The Brand Designer will report into the Creative Studio, likely to a Brand Design Manager or potentially a Creative Director. They will collaborate closely with marketing, product, and growth teams.

Operations Impact: The Brand Designer's work will have a direct impact on Doctolib's brand perception, market credibility, and user engagement across B2B and B2C segments. By ensuring visual consistency and high-impact creative assets, they contribute to customer acquisition, retention, and overall brand strength, which are critical for GTM success.

Growth Opportunities:

• Specialization: Develop deep expertise in AI-driven design workflows or advanced brand system management.

• Leadership: Progress to a Senior Brand Designer or Art Director role, leading projects and mentoring junior designers.

• Cross-Functional Experience: Gain exposure to product design, marketing strategy, and international brand initiatives.

• Skill Development: Continuous learning through provided training programs and exposure to cutting-edge design and AI tools.

📝 Enhancement Note: The role is framed not just as a creative execution position but as one that builds and scales design operations. The "industrialization" aspect suggests a potential career path into design operations management or leadership roles focused on optimizing creative production processes within a large organization.

🌐 Work Environment

Office Type: Doctolib offers a hybrid work model, indicating a blend of in-office collaboration and remote flexibility. The primary work location is in Levallois-Perret, a business district near Paris.

Office Location(s): The role is based in Levallois-Perret, France. Doctolib also has offices in other major European cities, but this specific position is tied to the Paris region.

Workspace Context:

• Collaborative Environment: The hybrid model and the "Creative Studio" structure suggest a collaborative workspace designed for team interaction, brainstorming, and feedback sessions.

• Tools & Technology: Access to industry-standard design software (Adobe Suite, Figma, Canva) and cutting-edge AI tools for creative exploration and production.

• Team Interaction: Opportunities to connect with a diverse team of designers, marketers, and product professionals, fostering knowledge sharing and cross-functional understanding.

Work Schedule: This is a full-time position. The mention of "forfait jours" for cadres implies flexibility in managing working hours, with the focus on delivering results and meeting project deadlines rather than adhering to strict hourly tracking. The hybrid aspect allows for 2 days of remote work per week.

📝 Enhancement Note: The hybrid nature of the role, combined with the emphasis on tools like Figma and AI, points to a modern, tech-forward work environment. Employees are expected to be self-sufficient and collaborative, leveraging technology to achieve design goals both individually and as part of a team.

📄 Application & Portfolio Review Process

Interview Process:

• Recruiter Screening: An initial conversation to assess basic qualifications, cultural fit, and understanding of the role. Be prepared to articulate your experience with brand systems and large-scale production.

• Manager Interview: A deeper dive into your creative process, technical skills, and experience with specific tools (Adobe Suite, Figma, AI). Discuss how you approach brand reviews and workflow optimization.

• Case Study & Presentation: This is a critical stage. You will likely be given a design challenge or asked to present a specific project from your portfolio. Focus on demonstrating your process, problem-solving skills, and ability to deliver scalable solutions. Prepare to discuss how you would integrate AI into your workflow.

• VP Interview: A final meeting with a senior leader (VP Growth) to assess strategic alignment, cultural fit, and overall potential impact on the business.

• Reference Check: Standard procedure to verify your professional history.

Portfolio Review Tips:

• Highlight Systems, Not Just One-Shots: Emphasize projects where you developed and maintained brand systems, templates, or scalable design frameworks. Clearly articulate the "industrialization" aspect.

• Showcase AI Integration: Include examples of how you've used generative AI tools in your workflow for ideation, iteration, or production. Explain the benefits and challenges.

• Quantify Impact: Where possible, use metrics to demonstrate the effectiveness of your designs (e.g., improved engagement rates, increased brand consistency, efficiency gains from optimized workflows).

• Detail Your Process: For each project, explain your thought process, the challenges you faced, and how you overcame them. This is crucial for demonstrating problem-solving skills.

• Tailor to Doctolib: Research Doctolib's current branding and marketing efforts. Be prepared to discuss how your skills and experience can contribute to their specific goals.

Challenge Preparation:

• Think Operationally: Anticipate questions about workflow efficiency, scalability, and how you manage multiple projects or priorities.

• Practice AI Use Cases: Be ready to discuss specific AI tools and how you'd apply them to common design tasks relevant to Doctolib's business.

• Articulate Brand Strategy: Understand how design supports broader business objectives and be ready to discuss this connection.

📝 Enhancement Note: The case study and portfolio review are key. Candidates must demonstrate not only creative talent but also a structured, operational approach to design that emphasizes scalability, efficiency, and the strategic integration of new technologies like AI.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential for graphic design, photo editing, and layout. Proficiency in Photoshop, Illustrator, and InDesign is expected.

• Figma: A collaborative interface design tool, crucial for UI/UX design, prototyping, and design system management.

• Canva: A user-friendly graphic design platform, likely used for creating templates accessible to a broader audience within the company.

• Generative AI Tools: Daily use of tools such as Claude, Dust, and Adobe Firefly for creative exploration, rapid iteration, and asset generation.

Analytics & Reporting: While not explicitly mentioned for this role, designers in such a team often interact with analytics dashboards to understand asset performance and inform design choices. Familiarity with tools that track digital asset engagement (e.g., website analytics, social media metrics) would be beneficial.

CRM & Automation: Not directly applicable to the designer's core tasks, but understanding how brand assets are used within CRM and marketing automation platforms could be an advantage for ensuring proper asset integration and effective campaign execution.

📝 Enhancement Note: The explicit mention of generative AI tools as something to be used "au quotidien" (daily) signifies a strong commitment from Doctolib to leverage these technologies. Proficiency and a proactive attitude towards exploring new AI applications in design are critical requirements.

👥 Team Culture & Values

Operations Values:

• Excellence & Rigor: A high standard of quality in all productions, ensuring technical accuracy and aesthetic integrity.

• Efficiency & Scalability: A focus on optimizing workflows and creating repeatable processes to meet the demands of a growing company.

• Innovation: Embracing new technologies, particularly AI, to push creative boundaries and improve production methods.

• Collaboration: Working effectively within the Creative Studio and across departments to achieve shared goals.

• Brand Stewardship: A deep commitment to maintaining and enhancing the Doctolib brand identity consistently.

Collaboration Style:

• Team-Oriented: The Creative Studio model fosters a collaborative environment where designers work together, share feedback, and support each other's projects.

• Cross-Functional Partnerships: Close collaboration with Marketing, Product, and Growth teams to ensure brand alignment and effective communication of business objectives through design.

• Process-Driven: Emphasis on clear communication, structured workflows, and the use of shared tools to facilitate seamless project handoffs and reviews.

📝 Enhancement Note: Doctolib's emphasis on "industrialization" and "systems" within the Creative Studio suggests a culture that values process, efficiency, and measurable outcomes alongside creativity. Designers are expected to be team players who can contribute to a well-oiled operational machine.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creativity with Scale: The primary challenge will be to maintain high creative standards while producing a large volume of assets efficiently, often under tight deadlines.

• Integrating AI Seamlessly: Effectively incorporating generative AI into existing workflows and ensuring quality control and brand consistency amidst rapid AI development.

• Cross-Departmental Alignment: Ensuring brand consistency and effective communication across various teams with potentially different priorities and design needs.

• Navigating Rapid Growth: Adapting to the evolving needs and priorities of a fast-growing tech company.

Learning & Development Opportunities:

• AI in Design Specialization: Opportunities to become a subject matter expert in AI-driven creative processes.

• Brand System Mastery: Deepen expertise in building and managing complex, scalable brand identity systems.

• Cross-Functional Exposure: Gain insights into marketing strategy, product development, and GTM operations through collaboration.

• Formal Training: Access to Doctolib Academy and other training programs covering technical skills, soft skills, and languages.

📝 Enhancement Note: The role presents an opportunity to be at the forefront of integrating AI into a large-scale design operation, a highly relevant and developing area within the creative industry. Successfully navigating this challenge will provide significant career growth potential.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you developed a brand system or set of templates for large-scale use. What was your process, and what were the outcomes?" (Focus on structure, efficiency, and consistency.)

• "How do you approach integrating new tools, like generative AI, into your design workflow? Can you provide an example of a specific tool and how you'd use it for a Doctolib asset?" (Demonstrate adaptability, technical curiosity, and practical application.)

• "Walk me through a brand review process you've managed. How did you ensure brand consistency and provide constructive feedback to stakeholders?" (Highlight your process management and communication skills.) Company & Culture Questions:

• "What excites you about Doctolib's mission and its impact on healthcare?" (Show genuine interest and alignment with the company's purpose.)

• "How do you see your role contributing to Doctolib's brand growth and credibility in the B2B and B2C markets?" (Connect your skills to business objectives.)

• "Describe your ideal collaborative environment. How do you work with cross-functional teams to achieve design goals?" (Assess your team fit and communication style.) Portfolio Presentation Strategy:

• Structure for Scale: Organize your portfolio to clearly showcase projects involving systems, templates, and scalable production. Use clear headings like "Brand Systems," "Template Development," or "Large-Scale Asset Production."

• AI Case Studies: Dedicate a section or specific project to demonstrate your practical application of generative AI. Explain the "before" (manual process) and "after" (AI-enhanced process) and the quantifiable benefits.

• Process Walkthrough: For each key project, articulate your end-to-end process: brief, research, ideation, execution, feedback integration, and final delivery.

• Visual Storytelling: Use strong visuals, but accompany them with concise, impactful text that explains the strategic thinking, challenges, and outcomes.

• Prepare for Q&A: Anticipate questions about your design decisions, tool choices, and how you would approach specific challenges at Doctolib.

📝 Enhancement Note: The interview process emphasizes practical application and strategic thinking. Candidates should prepare to not only showcase their creative talent but also their ability to operate as an efficient, process-oriented designer within a rapidly scaling tech organization.

📌 Application Steps

To apply for this Brand Designer position:

• Submit your application through the provided link on Ashby HQ.

• Tailor your Resume: Highlight your 4-5 years of 360° brand design experience in SaaS/Tech, emphasizing your work with B2B/B2C audiences and proficiency in Adobe Suite, Figma, and AI tools. Use keywords like "brand systems," "template design," "large-scale production," and "workflow optimization."

• Curate Your Portfolio: Ensure your portfolio prominently features examples of scalable design systems, templates, and large-scale production projects. Include specific case studies demonstrating your process and the integration of generative AI tools. Quantify impact where possible.

• Prepare Your Narrative: Be ready to discuss your experience with brand reviews, workflow improvements, and how you approach creative challenges with a focus on efficiency and quality. Practice articulating your understanding of Doctolib's brand and mission.

• Research Doctolib: Familiarize yourself with Doctolib's current branding, marketing campaigns, and product offerings to demonstrate your understanding and alignment with their business.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.