Brand Visual Designer

📍 Job Overview

Job Title: Brand Visual Designer

Company: Distributed Crafts

Location: United Kingdom

Job Type: CONTRACTOR

Category: Marketing Operations / Creative Operations

Date Posted: 2026-07-28

Experience Level: Mid-Level (2-5 years)

Remote Status: Fully Remote

🚀 Role Summary

• Spearhead the visual identity and creative output for the BOB Marketing team, serving as the primary guardian of the brand's visual integrity within the Bitcoin ecosystem.

• Drive high-volume production of polished visual assets, including social media graphics, campaign materials, and investor decks, leveraging a blend of traditional design skills and AI-powered tools.

• Collaborate closely with engineering and product teams to translate complex technical concepts into clear, impactful visual communications, ensuring brand consistency across all touchpoints.

• Lead the development and maintenance of a comprehensive asset library and template system to enable rapid, high-quality creative execution for marketing initiatives.

• Bring a proactive, self-sufficient, and creative approach to design, essential for a team that does not rely on external agencies.

📝 Enhancement Note: This role is positioned within a "maker" culture, emphasizing hands-on execution and direct contribution. The emphasis on AI-powered tools and a "Bitcoin-native identity" suggests a need for designers who are not only skilled but also forward-thinking and adaptable to emerging technologies within the crypto space. The reporting structure and remote nature with a preference for European timezones indicate a need for strong self-management and asynchronous communication skills.

📈 Primary Responsibilities

• Brand Guardianship:

  • Develop, maintain, and enforce comprehensive BOB brand guidelines, including typography, color palettes, iconography, and illustration styles.
  • Serve as the internal brand authority, reviewing and approving creative assets from partners, ecosystem projects, and third-party collaborators.
  • Conduct regular brand audits to identify and rectify visual inconsistencies across all communication channels.
  • Manage and organize a centralized asset library, ensuring easy accessibility for the wider team.
  • Propose and implement brand refreshes and extensions that align with the project's Bitcoin-native identity as the brand evolves.

• Marketing Templates & Asset Production:

  • Design and maintain a scalable template library for social media, paid advertising, email marketing, and event collateral.
  • Produce high-quality, production-ready assets for product launches, partnership announcements, technology updates, and community campaigns.
  • Create print and digital materials for events, including booth graphics, banners, merchandise, and presentation decks.
  • Collaborate with the Social Media & Content Manager to ensure creative assets are optimized for platform performance and specifications.

• Creative Development:

  • Lead creative concepting and execution for marketing campaigns, focusing on awareness, acquisition, and community activation.
  • Design infographics, data visualizations, and explainer graphics to simplify complex blockchain concepts for diverse audiences.
  • Develop custom illustration systems and iconography that extend the established BOB visual language.
  • Monitor design trends within the crypto and broader digital product spaces to inject fresh, relevant ideas into the team's creative output.
  • Actively experiment with and integrate AI-powered design tools to accelerate ideation, generate variations, and enhance overall output capacity.

• Motion Graphics & Video Editing:

  • Create animated explainer videos detailing BOB's technology for developer and consumer audiences.
  • Edit and produce interview highlight reels, founder content, and event recordings for social media and owned channels.
  • Design and animate social-first short-form video content optimized for platforms like Twitter/X and LinkedIn.
  • Build and maintain a library of reusable motion elements, transitions, and animated templates consistent with the BOB brand.
  • Utilize AI video and audio tools to improve production speed and quality.

• Web Design & Product Collaboration:

  • Contribute design input to web pages, landing pages, developer documentation, and product UI components in partnership with product and engineering teams.

  • Design and deliver web assets, including banners, hero images, and interactive landing page mockups, adhering to established design systems.

  • Produce Figma-ready designs and specifications for clean handoffs to engineering teams.

  • Ability to code simple landing pages and dashboards is a significant advantage.

📝 Enhancement Note: The responsibilities highlight a dual focus on brand integrity and agile content creation. The emphasis on "Bitcoin-native identity" and translating "technically complex subject matter" suggests a need for a designer who can grasp nuanced concepts and represent them visually with authenticity. The inclusion of "vibe code simple landing pages" points towards a desire for a designer with some front-end awareness or basic coding capability, bridging the gap between design and development.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong portfolio is paramount. A background in Graphic Design, Visual Communications, Digital Media, or a related field is typically expected.

Experience: Minimum of 4 years of professional graphic design experience, with a proven track record in fast-paced startup, tech, fintech, or crypto environments. Demonstrable experience working cross-functionally with marketing, product, and engineering stakeholders is essential.

Required Skills:

• Expert proficiency in the full Adobe Creative Suite (Illustrator, Photoshop, InDesign, After Effects, Premiere Pro).

• Strong working knowledge of Figma for collaborative web and product design.

• Demonstrated motion graphics and video editing skills, supported by a portfolio showcasing animated and video work.

• Proven experience with AI-powered creative tools (e.g., Midjourney, Adobe Firefly, Runway, Stable Diffusion, Descript) – this is a significant differentiator.

• Strong typographic sensibility, with a command of layout, color theory, and visual hierarchy.

• Exceptional organizational skills and a systematic approach to asset management and project tracking.

• Excellent written and verbal communication skills in English, with the ability to clearly articulate creative rationale.

• High attention to detail with an unwavering commitment to quality and consistency.

• Adaptability and comfort with shifting priorities in a high-growth, fast-moving environment.

• Self-motivation and an entrepreneurial mindset, capable of proactively bringing ideas to the table.

• Collaborative spirit, with experience building strong working relationships across diverse disciplines.

• A product mindset with a focus on performance optimization, understanding the economic impact of design decisions and aiming to achieve product KPIs. Preferred Skills:

• Experience in designing for blockchain technology, Bitcoin, Ethereum, and the broader web3 ecosystem.

• Familiarity with crypto-native design conventions and the visual language prevalent in Bitcoin and Ethereum communities.

• Basic understanding of front-end development principles or experience "vibing code" simple landing pages and dashboards.

• Experience in conducting brand audits and developing comprehensive brand guidelines.

📝 Enhancement Note: The emphasis on AI tools is highlighted as a "meaningful differentiator, not a nice-to-have," signaling a critical requirement. The "product mindset" and focus on "performance optimization" suggest that candidates should be prepared to discuss how their design decisions impact business metrics and user engagement, not just aesthetics.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A robust portfolio showcasing a minimum of 4 years of design experience, with a strong emphasis on digital, social media, motion graphics, and brand identity development.

• Clear examples of how you have translated complex technical information (especially within the tech/crypto space) into accessible and visually compelling assets.

• Demonstrations of brand guardianship, including examples of maintaining brand consistency across diverse touchpoints and potentially evolving brand guidelines.

• Case studies or examples of creating scalable template libraries for marketing channels (social, paid ads, email).

• Work samples that highlight proficiency in motion graphics and video editing, demonstrating dynamic storytelling capabilities.

• Evidence of using AI-powered design tools to accelerate creative processes or generate unique visual outcomes.

• Examples of collaboration with cross-functional teams (product, engineering, marketing) and how your design work supported their objectives.

• If applicable, examples of web design contributions, landing page mockups, or simple coded elements. Process Documentation:

• Be prepared to discuss your process for managing creative projects from brief to final delivery, including project tracking and asset management strategies.

• Articulate your approach to developing and maintaining brand guidelines and ensuring adherence across various outputs.

• Describe how you would establish and manage a centralized asset library for efficient team access.

• Explain your workflow for creating and utilizing marketing templates to ensure speed and consistency.

• Detail your process for collaborating with non-design stakeholders to gather requirements and present design concepts.

• Discuss how you approach learning and integrating new design tools, particularly AI-powered ones, into your workflow.

📝 Enhancement Note: The portfolio should not just be a collection of pretty pictures, but a testament to the candidate's ability to manage brand, execute efficiently, and adapt to new technologies. The emphasis on process documentation implies that the hiring team values structured thinking and methodological approaches to design challenges.

💵 Compensation & Benefits

Salary Range:

As this is a contractor role for a UK-based remote position, the salary will be determined based on experience, skill set, and alignment with the requirements. Based on industry benchmarks for experienced Brand Visual Designers with expertise in motion graphics, AI tools, and the crypto space in the UK market, a competitive hourly or day rate is expected. For a mid-level contractor (2-5 years experience), this could range from £30 - £55 per hour, or an equivalent day rate.

Benefits:

• Token Options: Potential for equity participation, aligning the contractor with the company's success.

• Remote Working: Full flexibility to work from any location.

• 30-day Vacation: Generous paid time off allowance, promoting work-life balance.

• Co-working Space Allowance: Financial support for utilizing co-working spaces, offering a professional working environment and networking opportunities if desired.

• Yearly Retreat: Opportunity to connect with the team in person, fostering camaraderie and strategic alignment.

Working Hours:

While the role is remote, good timezone overlap with Europe is required. This typically means aligning with CET or GMT business hours for collaborative sessions. A standard 40-hour work week is anticipated, with flexibility for project deadlines.

📝 Enhancement Note: The salary range is an estimate based on typical contractor rates in the UK for this level of expertise and specialization. The "token options" suggest a potential for long-term engagement and upside, common in the crypto space. The requirement for "good timezone overlap" with Europe, particularly given the Head of Marketing is in the UAE and a Social Media & Content Manager in Germany, indicates that candidates in the UK or Western/Central Europe will have the most natural alignment.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology / Blockchain / Cryptocurrency / Decentralized Finance (DeFi)

Company Size: Small to Medium-sized (Likely startup phase, given the contractor role and emphasis on rapid growth and agility)

Founded: The exact founding date of Distributed Crafts or the BOB project isn't provided, but the context suggests a relatively new and ambitious venture aiming to make a significant impact in the Bitcoin ecosystem.

Team Structure:

• Reporting: The Designer will report directly to the BOB Head of Marketing (based in the UAE) and will also support the Social Media & Content Manager (based in Germany).

• Collaboration: Close collaboration is expected with engineering and product teams, as well as ecosystem partners and third-party collaborators.

• Culture: The culture appears to be fast-paced, entrepreneurial, and highly collaborative, with a strong emphasis on self-sufficiency, innovation, and a "maker" mentality. The team is described as "research-oriented" and focused on solving "novel problems."

Methodology:

• Data-Driven Design: While not explicitly stated, the mention of "performance optimization (conversion rates, economic impact of decisions, and focus on product KPIs)" suggests a data-informed approach to design.

• Agile Execution: The need to "move fast without sacrificing quality" and the fast-moving environment point towards agile workflows and rapid iteration.

• Innovation Focus: The emphasis on AI-powered tools and pushing creative boundaries indicates a culture that values experimentation and forward-thinking solutions.

Company Website: https://distributedcrafts.xyz/ (This is the domain derived from the job listing; the actual company website might differ or be under development for the specific BOB project.)

📝 Enhancement Note: The company operates within the dynamic and often complex blockchain/crypto space, requiring designers to be adaptable and genuinely interested in the technology. The remote-first structure with team members across different time zones necessitates strong communication and self-management skills. The "maker" and "research-oriented" culture implies a hands-on, problem-solving environment.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level Brand Visual Designer, likely with potential to grow into a Senior Designer or Art Director role within the project. It's a hands-on contributor role with significant ownership.

Reporting Structure: The designer reports to the Head of Marketing and collaborates with a Social Media & Content Manager, indicating a direct line of communication with leadership and clear project alignment. Cross-functional collaboration with Product and Engineering is also key.

Operations Impact: The designer's impact is critical to BOB's market perception and adoption. They will directly influence how technical innovations are communicated, how the brand resonates with its target audience (both crypto-native and mainstream), and ultimately, how effectively marketing campaigns drive awareness and acquisition. Their work will be a direct representation of the project's ambition and technical sophistication.

Growth Opportunities:

• Skill Specialization: Deepen expertise in AI-powered design tools, motion graphics, and video production, becoming a leader in these areas for the project.

• Brand Evolution: Play a pivotal role in shaping and evolving the visual identity of a significant project within the Bitcoin ecosystem.

• Cross-Functional Leadership: Gain experience contributing to product UI and web design, bridging the gap between marketing and technical teams.

• Potential for Long-Term Engagement: With "token options" and a focus on a "maker" role, there's potential for this contractor position to evolve into a more permanent or equity-holding role if the project and individual are a good fit.

• Industry Exposure: Gain invaluable experience in the rapidly evolving crypto and web3 design landscape.

📝 Enhancement Note: While this is a contractor role, the inclusion of "token options" and the emphasis on ownership suggest that the company is looking for individuals who can contribute significantly and potentially grow with the project. The growth is less about traditional corporate ladder climbing and more about deepening specialized skills and increasing impact within a niche, high-growth industry.

🌐 Work Environment

Office Type: Fully Remote. The company offers an allowance for co-working spaces, providing flexibility for individuals to choose their preferred working environment, whether that's a home office, a dedicated co-working space, or a hybrid approach.

Office Location(s): Not applicable as the role is fully remote. However, candidates based in the United Kingdom are preferred, and good timezone overlap with Europe is required.

Workspace Context:

• Flexibility: The remote nature allows for a highly flexible work schedule, though alignment with European timezones is necessary for collaboration.

• Tools & Technology: The team will rely on digital collaboration tools, cloud-based asset management, and a suite of industry-standard design software, including Adobe Creative Suite, Figma, and various AI design platforms.

• Collaboration: Expect regular virtual meetings, asynchronous communication via Slack or similar platforms, and collaborative work sessions within design tools like Figma. The team is described as "research-oriented" and "collaborative by nature."

Work Schedule: While a standard 40-hour week is implied, the remote and contractor nature may offer some flexibility. However, the need for "good timezone overlap" with Europe (UAE/Germany) means core working hours will need to accommodate these regions for synchronous communication and meetings.

📝 Enhancement Note: The remote work environment is a key feature, supported by a co-working allowance. The primary requirement for the workspace is reliable internet access and the ability to collaborate effectively across different time zones, with a preference for European alignment.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Likely a review of your resume and portfolio by the hiring team to assess initial fit and visual quality.

• Portfolio Presentation & Technical Interview: A dedicated session where you will walk through your portfolio, explaining your design process, rationale, and the impact of your work. Expect questions about your experience with specific tools (Adobe Suite, Figma, AI tools), brand guardianship, and your understanding of the crypto/Bitcoin space.

• Creative Challenge/Case Study: You may be asked to complete a small design task or present a case study demonstrating how you would approach a specific challenge related to brand consistency, asset production, or communicating a technical concept.

• Cultural Fit & Collaboration Discussion: An interview to assess your communication style, self-management skills, entrepreneurial spirit, and how you would collaborate with remote, cross-functional teams.

• Final Interview: Potentially with senior leadership to discuss overall fit, long-term vision, and compensation.

Portfolio Review Tips:

• Curate Strategically: Select projects that most directly align with the responsibilities outlined in the job description: brand guardianship, high-volume asset production, motion graphics, AI tool usage, and translating technical concepts.

• Highlight Process: For each project, clearly articulate the problem, your approach, the tools used (especially AI), your specific contributions, and the outcome or impact. Use visual aids and concise explanations.

• Showcase Range: Include examples across different formats and channels (social, web, print, motion, infographics).

• Demonstrate AI Proficiency: Clearly label or discuss projects where AI tools were integral to the creative process or final output.

• Crypto Context: If you have crypto/web3 design experience, make it prominent. If not, demonstrate your ability to quickly grasp and visually represent complex technical ideas.

• Brand Consistency: Show examples of how you've maintained or evolved brand identity across multiple touchpoints.

• Conciseness: Be prepared to present your strongest work efficiently.

Challenge Preparation:

• Understand the Brand: Research BOB and Distributed Crafts. Familiarize yourself with the Bitcoin ecosystem and its visual language.

• AI Tool Familiarity: Be ready to discuss specific AI tools and how you leverage them for ideation, iteration, and production.

• Brand Guideline Creation: Think about the key elements you'd include in a strong brand guideline for a tech/crypto project.

• Translating Technical Concepts: Practice breaking down complex ideas into simple visual narratives. Consider how you'd create an infographic or explainer animation for a blockchain concept.

• Time Management: If given a design challenge, plan your time effectively to deliver a polished output.

📝 Enhancement Note: The interview process will heavily scrutinize the candidate's portfolio and practical design skills, with a particular emphasis on their ability to work independently, leverage modern tools (especially AI), and understand the nuances of the crypto space. The ability to articulate design decisions and demonstrate a strategic approach to brand and communication will be key.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Expert proficiency required across Illustrator (vector graphics, logos), Photoshop (image editing, digital assets), InDesign (layout, print materials), After Effects (motion graphics, animation), and Premiere Pro (video editing).

• Figma: Strong working knowledge for UI design, collaborative workflows, prototyping, and handing off assets to developers.

• AI-Powered Creative Tools:

  • Image Generation: Midjourney, Adobe Firefly, Stable Diffusion for ideation, asset creation, and variations.
  • Video/Motion: RunwayML, Descript (for AI video editing/enhancement), or similar tools for animation and video production.
  • Other AI Tools: Descript for transcription and AI-assisted audio/video editing.

• Project Management & Collaboration: Tools like Slack, Asana, Trello, or Jira for communication, task management, and project tracking.

Analytics & Reporting:

• While not explicitly a data analyst role, an understanding of how design impacts performance metrics (conversion rates, engagement) is crucial. Familiarity with analytics dashboards (e.g., Google Analytics, social media analytics) from a design perspective would be beneficial. CRM & Automation:

• Not directly involved in CRM/automation setup, but understanding how marketing assets are deployed through these systems (e.g., email marketing platforms, ad managers) would be advantageous.

📝 Enhancement Note: The technology stack is heavily skewed towards creative production tools, with a significant emphasis on AI. Candidates need to demonstrate not just familiarity but practical application of these AI tools in their design workflow. Proficiency in Figma is essential for collaborative product and web design contributions.

👥 Team Culture & Values

Operations Values:

• Innovation & Experimentation: Encouraging the exploration and adoption of new technologies, particularly AI, to push creative boundaries and enhance efficiency.

• Ownership & Accountability: A "maker" culture where individuals take full responsibility for their work from concept to delivery, acting as the "first and last line of defence for visual quality."

• Collaboration & Communication: Valuing open communication and strong working relationships across disciplines, especially in a remote, globally distributed team.

• Agility & Adaptability: Thriving in a fast-paced, high-growth environment where priorities can shift rapidly, requiring a flexible and entrepreneurial mindset.

• Quality & Consistency: A commitment to maintaining high standards of visual quality and brand consistency across all outputs, even under pressure.

• Problem-Solving: A research-oriented approach to tackling novel challenges, particularly in translating complex technical information into accessible visuals.

Collaboration Style:

• Proactive & Self-Sufficient: Team members are expected to be self-starters, bringing ideas and solutions forward without constant oversight.

• Cross-Functional Integration: Design is seen as a bridge between marketing, product, and engineering, requiring close partnership and clear communication.

• Feedback-Driven: While self-sufficient, the team likely operates with a culture of constructive feedback to refine creative output and ensure alignment.

• Asynchronous Communication: Given the distributed nature, effective asynchronous communication is key, supplemented by targeted synchronous meetings for critical discussions.

📝 Enhancement Note: The culture emphasizes independence, proactive contribution, and a strong sense of ownership. The ideal candidate will be comfortable working autonomously while also being an effective collaborator in a remote setting, driven by a passion for design and the crypto space.

⚡ Challenges & Growth Opportunities

Challenges:

• Translating Complex Technology: Effectively communicating intricate blockchain concepts and technical architecture to diverse audiences (developers, mainstream users) through visual mediums.

• Balancing Speed and Quality: Maintaining high visual standards and brand consistency while operating in a fast-paced, high-volume production environment.

• Integrating AI Tools: Continuously learning and effectively integrating rapidly evolving AI design tools into a professional workflow to enhance output without compromising originality or brand integrity.

• Remote Collaboration: Navigating asynchronous communication and maintaining strong creative cohesion with a globally distributed team across different time zones.

• Evolving Brand Identity: Adapting and evolving the brand system to support the project's growth and new initiatives, ensuring it remains relevant and authentic to the Bitcoin-native ethos.

Learning & Development Opportunities:

• AI Design Mastery: Becoming highly proficient in cutting-edge AI design tools, potentially shaping how the team leverages these technologies.

• Deep Dive into Blockchain Design: Gaining specialized knowledge and experience in designing