Brand Designer, Brand Innovation Lab

📍 Job Overview

Job Title: Brand Designer, Brand Innovation Lab

Company: Amazon

Location: New York, New York, United States

Job Type: Full-Time

Category: Creative & Design Operations / Brand Operations

Date Posted: September 01, 2026

Experience Level: Mid-Level (3+ years)

Remote Status: On-site

🚀 Role Summary

• Conceptualize, design, and deliver high-impact brand experiences across a variety of digital and physical touchpoints for Amazon's global advertisers.

• Develop and maintain custom landing pages, banners, presentations, and other campaign assets with a strong emphasis on craft and user-centric design.

• Collaborate within a multidisciplinary creative team to bring ambitious, innovative ideas to life across Amazon's owned properties and external platforms.

• Leverage cutting-edge tools, including generative AI, to push creative boundaries and enhance efficiency in modern creative workflows.

📝 Enhancement Note: This role sits within Amazon Ads' Brand Innovation Lab, a specialized creative unit focused on developing unique campaigns for major global advertisers. It requires a blend of strong graphic design fundamentals, conceptual thinking, and a proactive approach to exploring new technologies and workflows to deliver exceptional brand experiences. The operations aspect comes into play through the systematic development and scaling of creative assets and design systems across diverse platforms.

📈 Primary Responsibilities

• Create exceptional visual design solutions across digital, motion, print, presentation, environmental, and campaign identity systems, ensuring a consistent and elevated brand aesthetic.

• Develop compelling creative concepts and polished campaign executions that adhere to and advance the creative standards of the Brand Innovation Lab.

• Apply expert knowledge of typography, composition, color theory, visual hierarchy, and brand systems to every project, ensuring strategic alignment and aesthetic excellence.

• Design scalable creative systems, templates, and assets that can be efficiently adapted across multiple channels, campaign formats, and client needs.

• Collaborate effectively with Creative Directors, Design Directors, Art Directors, Copywriters, Design Technologists, and Producers to bring ambitious, first-of-their-kind ideas to fruition.

• Produce motion graphics, light animation, compositing, and video assets to support integrated advertising campaigns, demonstrating versatility in media production.

• Leverage generative AI tools for image and video creation within professional creative workflows, applying strong creative judgment and traditional design craft to ensure high-quality output.

• Present work confidently to internal stakeholders and clients, articulating design rationale, creative decisions, and the strategic impact of proposed solutions.

• Contribute visual concepts, prototypes, mockups, and presentation materials that are instrumental in winning new business opportunities and securing client buy-in.

• Continuously explore and experiment with new tools, workflows, and technologies to improve creative quality, enhance operational efficiency, and drive innovation within the Lab.

📝 Enhancement Note: The responsibilities highlight a hands-on design role with significant cross-functional collaboration and a focus on end-to-end campaign execution. The emphasis on scalability, design systems, and leveraging new technologies like generative AI points to an operational mindset required for efficient and impactful creative delivery within a high-volume, high-stakes environment.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's degree in Graphic Design, Visual Communications, or a related field is typically expected for roles of this nature. Equivalent practical experience with a strong portfolio may be considered.

Experience: A minimum of 3 years of professional design experience, with a proven track record in visual design, brand systems, and campaign execution. Experience working within fast-paced, high-performance teams and contributing to innovative solutions tailored to unique business environments is crucial.

Required Skills:

• Demonstrated visual design expertise with the ability to produce fresh, simple, elegant, and exceedingly usable layouts, interactions, and iconography.

• Strong knowledge of fundamental design principles, including typography, composition, scale, and color theory, and an understanding of how these principles interact.

• Experience working with fast-moving, high-performance teams and driving innovative solutions tailored to unique business environments.

• Proven ability to manage multiple projects simultaneously while maintaining exceptional attention to detail and craft.

• Ability to develop thoughtful visual solutions, design systems, and creative innovations that solve business problems, strengthen offerings, and elevate the quality of creative output.

• Experience in presenting work confidently to internal stakeholders and clients, articulating design rationale and creative decisions. Preferred Skills:

• Advanced proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign).

• Advanced experience designing digital ads and experiences in Figma and building them in Webflow.

• Experience producing motion graphics, animation, compositing, and light video editing.

• Experience using generative AI tools (e.g., Claude Code, Seedance, Kling, Nano Banana, Flux) as part of professional creative workflows.

• Demonstrated ability to build flexible visual systems that scale effectively across campaigns and formats.

• Excellent conceptual thinking paired with exceptional execution capabilities.

• A strong desire to continually raise the creative bar through craftsmanship, curiosity, and innovation.

• Presentation and whiteboarding skills with a high degree of comfort speaking with internal and external executives, IT management, and developers.

📝 Enhancement Note: The "Basic Qualifications" are framed as "design experience" and "knowledge of design principles," which are foundational. The "Preferred Qualifications" offer a clearer picture of the desired technical and conceptual proficiencies, especially regarding Figma, Webflow, motion graphics, generative AI, and presentation skills. The expectation of managing multiple projects simultaneously points to the need for strong organizational and time-management skills, critical for operations in a creative setting.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• An online portfolio showcasing strong visual design skills and advertising experience across a range of media and platforms.

• Work samples that clearly demonstrate your design process, from initial concept to final execution, highlighting problem-solving and strategic thinking.

• Examples of scalable design systems, templates, or repeatable creative assets that have been successfully implemented across multiple channels.

• Case studies detailing your involvement in integrated campaigns, showcasing how your design contributed to campaign objectives and client success.

• Evidence of creating digital experiences, including custom landing pages and banners, demonstrating proficiency in tools like Figma and Webflow. Process Documentation:

• Showcase your approach to developing and documenting design systems, including style guides, component libraries, and usage guidelines.

• Provide examples of how you manage project workflows, from brief to final delivery, demonstrating efficiency and adherence to timelines.

• Illustrate your process for collaborating with cross-functional teams (e.g., Art Directors, Copywriters, Producers), highlighting communication and feedback loops.

• Detail your methodology for iterating on designs based on feedback, performance data, or evolving campaign requirements.

• Include examples of how you've leveraged new tools or technologies, such as generative AI, to streamline creative processes or enhance output quality.

📝 Enhancement Note: For a creative role with operational implications like this, the portfolio is paramount. It should not just display finished work but also articulate the process behind it, demonstrating an understanding of efficiency, scalability, and collaborative workflows. The inclusion of generative AI and Webflow in preferred qualifications suggests a need to see how these are integrated into a candidate's operational design practice.

💵 Compensation & Benefits

Salary Range: The provided salary range for this position in New York, NY is $84,900 - $148,500 USD annually.

Benefits:

• Comprehensive health insurance coverage, including medical, dental, and vision plans.

• Prescription drug coverage and access to a Medical Advice Line.

• Basic Life & AD&D insurance with options for Supplemental life plans.

• Employee Assistance Program (EAP) and dedicated Mental Health Support.

• Flexible Spending Accounts (FSAs) for healthcare and dependent care.

• Adoption and Surrogacy Reimbursement coverage.

• 401(k) retirement savings plan with company matching.

• Generous Paid Time Off (PTO) and Parental Leave.

• Restricted Stock Units (RSUs) as part of the overall compensation package.

Working Hours: The standard working hours for this role are 40 hours per week, indicative of a full-time position. While specific flexibility is not detailed, the nature of creative roles within large organizations often allows for some degree of schedule management, provided project deadlines and collaboration needs are met.

📝 Enhancement Note: The salary range provided is specific to the New York location, reflecting local market conditions and cost of living. The extensive benefits package is typical for a large tech company like Amazon, offering robust support for employees' well-being, financial planning, and family needs. The mention of RSUs indicates a performance-based component to the total compensation.

🎯 Team & Company Context

🏢 Company Culture

Industry: E-commerce, Advertising Technology, Cloud Computing, Digital Media. Amazon operates across a vast spectrum of industries, with this role specifically within Amazon Ads, focusing on providing advertising solutions for global brands. The Brand Innovation Lab is at the forefront of creative campaign development within this ecosystem.

Company Size: Amazon is a global conglomerate with hundreds of thousands of employees worldwide, categorized as a very large enterprise. This scale means access to extensive resources, robust infrastructure, and opportunities for broad impact.

Founded: Amazon was founded in 1994 by Jeff Bezos. Its history is marked by continuous innovation, customer obsession, and expansion into new markets and services, fostering a culture that embraces ambitious goals and rapid evolution.

Team Structure:

• The Brand Innovation Lab is a multidisciplinary creative team, likely consisting of Design Directors, Art Directors, Creative Directors, Design Technologists, Producers, Copywriters, and Strategists.

• Reporting structure typically involves reporting to a Design Director or Creative Director, with close collaboration across all team functions.

• Cross-functional collaboration is a cornerstone, with designers working hand-in-hand with strategists, copywriters, technologists, and producers to develop and execute integrated campaigns. Methodology:

• Data-driven insights are likely used to inform creative strategy and campaign development, ensuring solutions are customer-obsessed and commercially effective.

• Workflow planning and optimization are critical, given the need to scale creative assets across Amazon's vast properties and for numerous global advertisers.

• Automation and efficiency practices are encouraged, especially with the integration of new technologies like generative AI, to enhance creative output and speed to market.

Company Website: https://www.amazon.com

📝 Enhancement Note: Amazon's "Leadership Principles" heavily influence its culture. For this role, "Customer Obsession," "Invent and Simplify," "Bias for Action," and "Think Big" are particularly relevant, guiding how creative solutions are developed and executed within the Brand Innovation Lab. The scale of Amazon implies a need for operational rigor in creative processes.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned at a mid-level, requiring 3+ years of experience. It signifies a designer capable of independent work, contributing significantly to projects, and beginning to mentor or guide more junior team members. The focus on "craft" and "conceptual thinking" suggests a designer moving beyond execution to strategic creative input.

Reporting Structure: The Brand Designer will likely report to a Design Director or Art Director within the Brand Innovation Lab. They will work closely with a multidisciplinary team, including Creative Directors, Copywriters, Producers, and Design Technologists, fostering a collaborative and integrated workflow.

Operations Impact: The Brand Designer's output directly impacts the success of campaigns for major global advertisers. By creating compelling digital and physical experiences, they influence customer perception, engagement, and conversion rates on Amazon's platforms. The efficiency and scalability of their designs contribute to the operational effectiveness of the Brand Innovation Lab, enabling it to serve a high volume of clients and projects.

Growth Opportunities:

• Skill Specialization: Deepen expertise in specific areas such as motion graphics, generative AI for creative applications, or advanced digital experience design (Figma, Webflow).

• Leadership Development: Progress to a Senior Brand Designer role, taking on more complex projects, leading design initiatives, and potentially mentoring junior designers.

• Cross-Functional Exposure: Gain experience in different facets of advertising campaign development, from strategy and concepting to production and performance analysis, by working closely with various roles within the Lab.

• Innovation Exploration: Actively contribute to exploring and integrating new creative technologies and workflows, potentially leading to specialized roles in emerging media or AI-driven creative development.

📝 Enhancement Note: The role offers a clear path for growth within a specialized creative unit at a major tech company. The emphasis on new technologies like generative AI suggests opportunities to become an early adopter and expert in evolving creative operations.

🌐 Work Environment

Office Type: This is an on-site position located in New York City, indicating a traditional office-based work environment. Amazon typically provides modern, well-equipped office spaces designed to foster collaboration and productivity.

Office Location(s): New York, New York, United States. Amazon has a significant presence in New York City, with offices designed to accommodate large teams and facilitate cross-functional work. Specific location details would be provided upon inquiry or during the interview process.

Workspace Context:

• The workspace is designed for collaboration, with opportunities to interact closely with a multidisciplinary creative team, including Design Directors, Art Directors, Copywriters, and Producers.

• Access to industry-standard design tools and technology, including advanced software like Figma, Webflow, and Adobe Creative Suite, as well as emerging AI tools.

• A dynamic environment where ideas are shared freely, and creative problem-solving is a daily activity, encouraging a culture of continuous learning and innovation.

Work Schedule: The role is structured around a standard 40-hour work week. While on-site, the creative nature of the work and project deadlines may necessitate some flexibility in daily hours, but the primary expectation is consistent presence and engagement during business hours.

📝 Enhancement Note: The on-site requirement in New York City suggests a collaborative and highly interactive work environment, crucial for the hands-on creative process and team synergy expected within the Brand Innovation Lab.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and online portfolio to assess qualifications, experience, and alignment with the role's requirements.

• Portfolio Review & Discussion: A dedicated session where you will present your portfolio, discuss your design process, and articulate the rationale behind your work. Be prepared to showcase examples of digital experiences, brand systems, and campaign assets.

• Skills Assessment: Potential for a design challenge or exercise, either take-home or during an interview, to evaluate your conceptual thinking, craft, and ability to apply design principles under specific constraints. This may involve tasks related to Figma, Webflow, or AI tool usage.

• Behavioral & Situational Interviews: Questions designed to assess your collaboration style, problem-solving approach, ability to manage multiple projects, and how you align with Amazon's Leadership Principles.

• Final Round: May involve meeting with senior leadership to discuss your vision and fit within the Brand Innovation Lab's strategic goals.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest, most relevant projects that demonstrate visual design expertise, conceptual thinking, and experience with digital experiences, brand systems, and campaign execution.

• Highlight Process: For each project, clearly articulate the problem, your approach, the tools used (especially Figma, Webflow, AI), your specific contributions, and the outcome or impact. Use visuals to illustrate key stages of your process.

• Showcase Versatility: Include a mix of digital (landing pages, banners) and potentially physical or motion graphics work to demonstrate your breadth of skills.

• Quantify Impact: Where possible, use data or metrics to illustrate the success of your designs (e.g., increased engagement, conversion rates, efficiency gains).

• Tailor to Amazon: Demonstrate an understanding of Amazon's brand aesthetic and customer-centric approach, showcasing how your work aligns with these principles.

Challenge Preparation:

• Practice Design Exercises: Familiarize yourself with typical visual design challenges, focusing on rapid ideation, concept development, and execution within time constraints.

• Tool Proficiency: Be ready to demonstrate your skills in Figma and Webflow, and be prepared to discuss how you'd approach a task using generative AI tools.

• Articulate Rationale: Practice explaining your design decisions clearly and concisely, linking them back to project objectives and user needs.

• Understand Amazon's Context: Research current Amazon Ads campaigns and the Brand Innovation Lab's work to better understand their strategic direction and creative output.

📝 Enhancement Note: The interview process for a role like this heavily emphasizes the portfolio as a demonstration of practical skills and operational thinking. Candidates should be prepared to not only show their work but also explain the "how" and "why" behind their design choices, highlighting efficiency, scalability, and innovation.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for collaborative interface design, prototyping, and building scalable design systems. Proficiency is expected for creating digital experiences and campaign assets.

• Webflow: Crucial for building and launching custom, high-craft digital experiences, including landing pages and campaign microsites, directly from design.

• Adobe Creative Suite (Photoshop, Illustrator, InDesign): Standard industry tools for graphic design, image manipulation, illustration, and layout, expected for various campaign collateral.

Analytics & Reporting:

• While not a primary focus for the designer, an understanding of how design impacts key metrics (e.g., click-through rates, conversion rates, engagement) is beneficial. Familiarity with analytics platforms like Adobe Analytics or internal Amazon tools may be advantageous for understanding design performance. CRM & Automation:

• Not directly applicable to this design role, but awareness of how creative assets integrate into marketing automation platforms or CRM-driven campaigns could be a plus. Emerging Technologies:

• Generative AI Tools (e.g., Claude Code, Seedance, Kling, Nano Banana, Flux): Increasingly important for image and video creation, concept exploration, and accelerating creative workflows. Proficiency or a strong willingness to learn and integrate these tools is a key differentiator.

📝 Enhancement Note: The tech stack emphasizes modern digital design and development tools, particularly Figma and Webflow, along with a forward-looking inclusion of generative AI. This indicates a creative operation that embraces efficiency and innovation through technology.

👥 Team Culture & Values

Operations Values:

• Customer Obsession: Design solutions that prioritize the end-user experience and meet advertiser objectives by deeply understanding customer needs and behaviors.

• Invent and Simplify: Continuously seek innovative ways to solve design challenges and streamline creative processes, making complex ideas accessible and executable.

• Bias for Action: Proactively take ownership of projects, drive initiatives forward, and deliver high-quality work efficiently, even with ambiguity.

• High Standards (Craftsmanship): Maintain an unwavering commitment to excellence in visual design, conceptual thinking, and execution across all deliverables.

• Data-Driven Creativity: While creative intuition is key, leverage data and insights to inform design decisions and measure the impact of campaigns.

Collaboration Style:

• Multidisciplinary Integration: Work closely and seamlessly with diverse roles (Art Directors, Copywriters, Producers, Technologists) to achieve cohesive campaign outcomes.

• Open Feedback Culture: Actively participate in design critiques, provide constructive feedback, and be receptive to feedback from peers and leadership to continuously improve work.

• Knowledge Sharing: Contribute to a collaborative environment by sharing learnings, best practices, and insights on new tools and techniques within the team.

📝 Enhancement Note: Amazon's core Leadership Principles are deeply ingrained in its culture. For this role, understanding and embodying these principles is as critical as design skill, as they shape how work is done, how teams interact, and how success is measured within the creative operations framework.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Craft and Speed: Delivering exceptionally high-quality creative work within the demanding timelines of advertising campaigns and client expectations.

• Scaling Creative Systems: Developing design systems and assets that are robust enough to be applied across Amazon's vast array of properties and diverse advertiser needs, while maintaining brand consistency.

• Integrating New Technologies: Effectively incorporating generative AI and other emerging tools into established creative workflows without compromising quality or brand integrity.

• Cross-Functional Alignment: Navigating complex stakeholder requirements and ensuring design solutions meet the needs of multiple internal teams and external advertisers.

Learning & Development Opportunities:

• Advanced Tool Mastery: Opportunities to become an expert in Figma, Webflow, and various generative AI creative tools, potentially leading workshops or internal training.

• Industry Trend Immersion: Exposure to cutting-edge advertising trends, emerging media platforms, and innovative creative technologies through project work and potential industry events.

• Mentorship and Leadership: Potential to grow into a senior role, mentoring junior designers and contributing to the strategic direction of the Brand Innovation Lab's creative output.

• Broad Exposure: Work on campaigns for a wide range of global brands, gaining diverse industry experience and a deep understanding of different market dynamics.

📝 Enhancement Note: The challenges presented are inherent to a high-profile creative role within a large, fast-paced organization. The growth opportunities are directly linked to embracing these challenges, particularly in adopting new technologies and refining operational efficiency in creative production.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to deliver a complex design project under tight deadlines. How did you manage your time and ensure quality?" (Assesses time management, prioritization, and operational execution.)

• "How would you approach designing a scalable brand system for a campaign that will run across Amazon.com, Prime Video, and Twitch?" (Evaluates understanding of design systems, cross-platform thinking, and scalability.)

• "Walk me through your process for using generative AI tools in your design workflow. What are the benefits and limitations you've observed?" (Tests familiarity with emerging technologies and critical application of AI.)

• "How do you ensure your visual design solutions directly address business objectives and advertiser needs?" (Focuses on strategic alignment and understanding the 'why' behind design.) Company & Culture Questions:

• "How do Amazon's Leadership Principles resonate with your personal work philosophy, and can you provide an example of how you've embodied one of them?" (Assesses cultural fit and understanding of Amazon's values.)

• "Describe your experience working in multidisciplinary creative teams. How do you ensure effective collaboration and communication?" (Evaluates teamwork and cross-functional operational skills.)

• "What excites you most about the Brand Innovation Lab's work and Amazon Ads?" (Gauges genuine interest and alignment with the team's mission.) Portfolio Presentation Strategy:

• Structure Your Narrative: For each project, follow a clear story arc: Problem → Your Role → Process & Tools → Solution → Outcome/Impact.

• Highlight Operational Aspects: Explicitly mention how you ensured efficiency, scalability, or integrated new technologies in your process. Use terms like "design system," "templates," "workflow," "AI-assisted," "Figma/Webflow integration."

• Showcase Craftsmanship: Ensure your visuals are high-quality and your explanations articulate the strategic thinking behind aesthetic choices.

• Be Ready for Deep Dives: Anticipate questions about specific design decisions, tool choices, and how you handled challenges. Practice articulating your rationale concisely.

📝 Enhancement Note: Interview preparation should focus on demonstrating not just design talent but also an operational mindset – how you manage projects, scale creative, leverage technology, and collaborate effectively to achieve business goals.

📌 Application Steps

To apply for this operations-focused creative position:

• Submit your application through the Amazon Jobs portal.

• Curate Your Portfolio: Select 3-5 of your strongest, most relevant projects. Ensure they highlight your visual design expertise, conceptual thinking, and experience with digital experiences, brand systems, and campaign execution. Focus on projects that demonstrate your process, tool proficiency (Figma, Webflow, AI), and ability to scale creative.

• Optimize Your Resume: Tailor your resume to emphasize your 3+ years of design experience, highlighting achievements related to campaign asset creation, design system development, cross-functional collaboration, and any experience with modern creative tools or generative AI. Use keywords from the job description naturally.

• Prepare Your Presentation: Practice walking through your portfolio, clearly articulating your design process, rationale, and the operational aspects of your work (e.g., efficiency, scalability). Be ready to discuss how you'd approach challenges specific to Amazon's ecosystem.

• Research Amazon's Culture: Familiarize yourself with Amazon's Leadership Principles and the work of the Brand Innovation Lab. Understand how your design philosophy aligns with their customer-obsessed, innovative, and results-driven culture.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.