Brand and Content Designer

📍 Job Overview

Job Title: Brand and Content Designer

Company: Attention

Location: New York City, New York, United States

Job Type: Full-Time

Category: Brand & Content Design / Marketing Operations

Date Posted: 2026-09-02

Experience Level: 2-5 years

Remote Status: On-site

🚀 Role Summary

• Lead the definition, evolution, and execution of Attention's visual and written brand identity across all customer touchpoints, from digital platforms to sales enablement materials.

• Develop and maintain a comprehensive brand system, encompassing visual guidelines, design systems, and reusable templates to ensure consistency and distinctiveness.

• Craft compelling and on-brand copy for various channels, including website content, marketing campaigns, social media, and sales collateral, to articulate the company's mission and value proposition.

• Design and produce high-impact visual content such as blog graphics, social media assets, videos, and presentations that educate the target audience and support pipeline generation.

📝 Enhancement Note: This role is positioned as the foundational Brand and Content Designer, implying a significant opportunity for strategic input and the potential to build out a function. The emphasis on "defining how Attention looks, sounds, and feels" and "building the brand and content design function from scratch" suggests a need for a highly proactive and strategic individual, rather than purely an executor. The focus on B2B SaaS, AI, and the revenue stack indicates a need for understanding complex technical products and targeting sophisticated audiences.

📈 Primary Responsibilities

• Brand Identity Stewardship: Own and continuously evolve Attention's visual identity, establishing and maintaining comprehensive brand guidelines, robust design systems, and versatile templates to ensure a cohesive and impactful brand presence across all platforms.

• Voice and Tone Definition: Define, document, and champion Attention's unique tone of voice, ensuring it is consistently applied across all written communications, from website copy and marketing campaigns to social media posts and sales collateral, reflecting a sharp and unified brand persona.

• Content Creation & Design: Design and produce a wide array of high-impact visual and written content, including engaging blog graphics, shareable social media posts, informative videos, persuasive decks, and compelling web assets, all aimed at educating the target audience and actively contributing to pipeline growth.

• Customer Education & Enablement: Develop clear, concise, and visually appealing content that educates customers and prospects on Attention's use cases, facilitates understanding of new product updates, and supports onboarding and ongoing product utilization through comprehensive how-to guides and feature announcements.

• Digital Presence Management: Take ownership of the design and content strategy for Attention's website and other key digital touchpoints, ensuring they not only align with the brand identity but also effectively engage visitors and drive desired conversion actions.

• Integrated Campaign Support: Collaborate closely with the Marketing team to conceptualize, design, and write content for integrated marketing campaigns spanning social media, email marketing, paid advertising, and event collateral, ensuring a consistent and powerful brand message.

• Cross-Functional Brand Alignment: Partner effectively with Product Marketing, Sales, Customer Success, and Product teams to ensure visual and written brand consistency across all product launches, marketing initiatives, and customer interactions, maintaining a polished and professional company image.

📝 Enhancement Note: The responsibilities highlight a dual focus on strategic brand definition and hands-on execution. The emphasis on "defining the brand system" and "writing the copy" indicates a need for a candidate who can both strategize and create. The responsibility for "customer education" and "website and digital presence" points to a strong understanding of user experience and conversion-focused design within a B2B context.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a Bachelor's degree in Graphic Design, Communications, Marketing, or a related field is often preferred for roles involving strategic brand development and content creation. Equivalent practical experience will be considered.

Experience: 3+ years of experience in brand design, content design, hybrid creative roles, or a comparable function within a B2B SaaS company, agency setting, or through demonstrated equivalent skill development.

Required Skills:

• Brand Identity Development: Proven ability to define, evolve, and manage a comprehensive visual brand identity, including style guides and brand systems.

• Content Writing & Editing: Exceptional copywriting and editing skills with a demonstrated ability to define and maintain a distinct brand voice across various communication channels.

• Graphic Design Proficiency: Strong visual design skills with expertise in creating engaging digital assets, presentations, and marketing collateral.

• Design Systems Thinking: Experience in creating and maintaining design systems to ensure brand consistency and streamline design workflows.

• B2B SaaS Understanding: Familiarity with the nuances of branding and content creation for B2B Software-as-a-Service companies.

• Hands-on Execution: A resourceful, hands-on approach, comfortable transitioning between high-level strategic thinking and detailed asset creation.

• Detail Orientation: A meticulous eye for visual craft, typography, and overall aesthetic quality, with a commitment to pixel-perfect execution.

• Agility & Adaptability: Ability to thrive in ambiguous, fast-paced, high-growth environments with rapidly evolving priorities.

• Collaboration & Communication: Strong interpersonal skills, with a collaborative spirit and the ability to learn from and influence cross-functional teams.

Preferred Skills:

• Marketing to GTM Audiences: Experience in marketing specifically to Sales, Revenue Operations, or Go-To-Market (GTM) teams.

• Sales Tech Landscape Familiarity: Knowledge of the sales technology ecosystem, including conversational intelligence, CRM platforms, and sales engagement tools.

• Startup Environment Experience: Prior experience working in a startup setting, particularly in building functions or processes from the ground up.

• Agency/Creative Tool Expertise: Strong design sensibility and experience working with creative tools or managing external creative agencies.

📝 Enhancement Note: The requirements emphasize a hybrid skill set, merging strong design capabilities with robust writing and strategic brand-building acumen. The "nice to haves" specifically point towards a candidate who can quickly understand and contribute to the company's niche in the sales technology market, underscoring the importance of domain knowledge.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Brand System Showcase: A portfolio section demonstrating the creation or significant contribution to a visual brand identity, including style guides, design systems, and examples of consistent application across diverse media.

• Content Strategy & Execution: Examples of written content (website copy, campaign messaging, social posts) that showcase brand voice, clarity, and persuasive storytelling, alongside the visual assets designed to accompany them.

• B2B SaaS Case Studies: Projects that illustrate experience with B2B SaaS marketing or branding, highlighting an understanding of target audience needs and business objectives within this sector.

• Cross-Functional Collaboration Evidence: Demonstrations of projects where collaboration with various teams (e.g., Product, Marketing, Sales) was crucial for successful brand or content initiatives.

• Problem/Solution Framing: Case studies that clearly articulate a design or content challenge, the strategic approach taken, and the measurable impact or outcome achieved.

Process Documentation:

• Brand Guideline Development: Evidence of creating or refining brand guidelines that promote consistency and efficiency in brand application across an organization.

• Content Workflow Management: Examples of established processes for content ideation, creation, review, and publication, ensuring quality and timely delivery.

• Design System Implementation: Documentation or examples showcasing the implementation of a design system to standardize UI/UX elements and brand assets.

• Campaign Asset Creation Process: A clear methodology for how visual and written assets are developed and deployed for integrated marketing campaigns, from brief to execution.

📝 Enhancement Note: Given this is a foundational role, the portfolio should not only showcase completed work but also the candidate's strategic thinking and process for building brand and content functions. Emphasis should be placed on how the candidate approaches problem-solving, ensures consistency, and drives results through design and content.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a Brand and Content Designer with 2-5 years of experience in New York City, a competitive salary range is estimated between $120,000 - $180,000 USD per year. This range accounts for the foundational nature of the role, the required hybrid skill set, and the high cost of living in NYC.

Benefits:

• Competitive Salary: A strong base salary reflecting the candidate's experience and the strategic importance of the role.

• Equity-Based Compensation: Opportunity to participate in the company's growth through stock options or other equity programs.

• Comprehensive Health Coverage: Employer-paid health and dental insurance plans for employees and potentially dependents.

• Retirement Savings: 401(k) plan with a company match, aiding in long-term financial planning.

• Flexible Time Off: Unlimited Paid Time Off (PTO) policy, encouraging a healthy work-life balance and autonomy.

• Daily Lunch Stipend: A practical perk to support daily well-being and convenience for on-site employees.

Working Hours: Standard full-time hours are expected, likely around 40 hours per week, with flexibility and a focus on output rather than strict adherence to time. Given the on-site requirement, standard business hours in the New York City timezone will apply.

📝 Enhancement Note: The salary range is a strong estimate based on AI analysis of similar roles in NYC, considering the company's stage (startup with VC backing) and the specific demands of a foundational Brand and Content Designer role. The benefits listed are directly from the job description and are typical for well-funded startups.

🎯 Team & Company Context

🏢 Company Culture

Industry: The company operates within the Technology/Software sector, specifically focusing on Artificial Intelligence (AI) and Automation solutions for Go-To-Market (GTM) and Revenue Operations. This places Attention at the intersection of cutting-edge AI development and the practical application of technology to improve business efficiency and sales performance.

Company Size: Attention is described as a rapidly scaling company with "strong product-market fit and support from world-class investors." While an exact number isn't provided, this suggests a company that has moved past the very early startup phase and is in a significant growth trajectory, likely ranging from 50-150 employees.

Founded: The founding date is not explicitly stated, but the description implies a relatively young company that has achieved significant traction and is now focused on rapid scaling. This suggests a culture that is dynamic, fast-paced, and still defining many of its long-term processes.

Team Structure:

• Early-Stage & Growing: The team is likely lean and highly collaborative, with individuals wearing multiple hats. As the company scales, formal structures will emerge, but the current environment emphasizes agility and direct impact.

• Cross-Functional Collaboration: Close partnerships between Product, Engineering, Marketing, Sales, and Customer Success are crucial. The Brand and Content Designer will work extensively with Marketing (especially Product Marketing), Sales, and Customer Success.

• Mission-Driven: A strong emphasis on the company's mission to transform GTM operations through AI and automation, fostering a team united by ambitious goals and a shared vision.

Methodology:

• AI-Powered Operations: The core product leverages AI to transform customer interactions into structured data and actionable insights, indicating a data-driven and technologically advanced approach to problem-solving.

• Agile Development & Execution: The company culture values speed, intensity, and ownership, suggesting an agile methodology for both product development and go-to-market strategies.

• Continuous Learning & Improvement: Given the rapidly evolving AI landscape and the company's mission, a culture of continuous learning, experimentation, and adaptation is likely paramount.

Company Website: attention.com

📝 Enhancement Note: The company context paints a picture of a dynamic, AI-focused B2B SaaS startup experiencing rapid growth. The Brand and Content Designer role is critical for establishing a strong, coherent brand identity during this scaling phase, requiring someone comfortable with ambiguity and rapid iteration.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Foundational Individual Contributor with significant strategic influence. It's the first dedicated Brand and Content Designer, offering the opportunity to define the function, build processes, and establish best practices. It's a step beyond a junior designer, requiring strategic thinking and ownership, with a clear path to becoming a senior or lead role as the team expands.

Reporting Structure: While not explicitly stated, this role would likely report into the Head of Marketing, VP of Marketing, or potentially a Head of Growth or Product Marketing lead, depending on the current marketing team structure. The key is that they will be a central figure in defining brand expression.

Operations Impact: The Brand and Content Designer will have a direct impact on Attention's ability to attract and convert customers by shaping perceptions, communicating value, and enabling sales and marketing efforts. A strong brand and compelling content are critical for a B2B SaaS company, especially in a competitive AI/GTM tech space, directly influencing pipeline generation, brand recognition, and customer engagement.

Growth Opportunities:

• Team Leadership: As the company scales, there's a high potential to build and lead a design and content team, moving into a management or lead designer role.

• Strategic Brand Ownership: Deepen expertise in brand strategy, evolving the company's brand architecture and messaging as the product suite and market presence grow.

• Skill Specialization: Opportunity to specialize further in areas like motion graphics, UX writing, or advanced content strategy, based on company needs and personal interest.

• Industry Expertise: Develop deep knowledge of the AI, automation, and GTM technology landscape, becoming a subject matter expert in communicating complex technical solutions.

• Foundational Role Impact: The ability to shape the brand from its early stages offers significant personal and professional accomplishment.

📝 Enhancement Note: This role is an exceptional opportunity for an ambitious designer/writer to make a significant mark. The growth potential is tied to the company's scaling trajectory and the individual's ability to demonstrate strategic leadership and build out the function.

🌐 Work Environment

Office Type: The job is listed as On-site, indicating a traditional office-based work environment rather than remote or hybrid. This suggests a preference for in-person collaboration, spontaneous idea-sharing, and a structured workday.

Office Location(s): The primary location is New York City, New York. This implies working within a bustling urban environment, potentially in a modern office space common for tech companies in NYC, offering access to talent, networking opportunities, and a vibrant professional ecosystem.

Workspace Context:

• Collaborative Hub: The on-site nature suggests a workspace designed for collaboration, with meeting rooms, common areas, and potentially open-plan seating to encourage interaction among team members.

• Tooling & Technology: Access to industry-standard design and content creation tools (e.g., Adobe Creative Suite, Figma, content management systems) will be available, supporting the execution of design and content tasks.

• Team Interaction: Frequent face-to-face interaction with colleagues across various departments, facilitating quick feedback loops, brainstorming sessions, and a strong sense of team cohesion.

Work Schedule: A standard full-time work schedule is expected, likely aligning with typical business hours in the New York City timezone (e.g., 9 AM - 5 PM or similar). While the role requires on-site presence, the company culture emphasizes output and intensity, suggesting a focus on achieving objectives rather than strict time-tracking.

📝 Enhancement Note: The on-site requirement in a major hub like New York City suggests a company that values in-person culture and collaboration, which can be beneficial for a foundational role where building relationships and understanding team dynamics is key.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess foundational skills, experience alignment, and creative output. Be prepared to articulate your design philosophy and content approach.

• Portfolio Presentation & Case Study: You will likely be asked to present a selection of your best work, focusing on 1-2 key projects that demonstrate your ability to build brand identity, craft compelling content, and drive business outcomes. Prepare to discuss your process, strategic thinking, and the impact of your work.

• Skills Assessment/Challenge: Potentially a small design or writing exercise, either take-home or timed, to evaluate your practical skills, problem-solving approach, and ability to work under specific constraints relevant to Attention's brand.

• Cross-Functional Interviews: Meetings with key stakeholders (e.g., Head of Marketing, Product Marketing Manager, Sales Leader) to assess your collaboration style, understanding of B2B SaaS, and ability to align brand/content with business goals.

• Cultural Fit Interview: A discussion to gauge your alignment with Attention's values, your comfort with ambiguity, and your enthusiasm for building a brand from the ground up.

Portfolio Review Tips:

• Curate Strategically: Select projects that best showcase your hybrid skills in brand design and content creation, with a strong emphasis on B2B SaaS or similar environments.

• Tell a Story: For each project, clearly articulate the problem, your role, your strategic approach, the execution, and the measurable results or impact. Use visuals effectively to support your narrative.

• Highlight Brand Building: Feature examples where you developed or significantly evolved brand guidelines, systems, or voice.

• Showcase Writing Samples: Include strong examples of website copy, campaign messaging, or other marketing collateral that demonstrate your writing prowess and ability to capture a brand voice.

• Demonstrate Versatility: Include a range of assets (digital graphics, web design, copy examples, potentially decks or videos) to show your breadth of skills.

• Address Company Context: Tailor your presentation to highlight how your skills and experience can directly benefit Attention's mission and growth.

Challenge Preparation:

• Understand Attention's Brand: Research Attention's current website, social media presence, and any available marketing materials to grasp their existing (or nascent) brand identity.

• Anticipate GTM Needs: Think about the types of content and design assets that would effectively support a B2B SaaS company selling AI solutions to GTM teams.

• Focus on Clarity & Impact: For any creative exercise, prioritize clear communication and a focus on driving business objectives (e.g., lead generation, brand awareness).

📝 Enhancement Note: The interview process and portfolio review will heavily focus on a candidate's ability to demonstrate both strategic brand thinking and hands-on execution, with a clear understanding of the B2B SaaS and AI/GTM market.

🛠 Tools & Technology Stack

Primary Tools:

• Design Software: Proficiency in industry-standard design tools such as Figma (highly probable given its prevalence in collaborative design environments), Adobe Creative Suite (Photoshop, Illustrator, InDesign), and potentially After Effects for motion graphics.

• Content Management System (CMS): Experience with platforms like WordPress, Webflow, or similar for website content management and updates.

• Project Management: Familiarity with tools like Asana, Jira, Trello, or Monday.com for managing design and content projects, tracking progress, and collaborating with teams.

Analytics & Reporting:

• Web Analytics: Experience with Google Analytics or similar tools to understand website traffic, user behavior, and content performance.

• Social Media Analytics: Familiarity with native analytics on platforms like LinkedIn, Twitter, etc., to track engagement and impact.

• Marketing Automation Platforms: Understanding of how content integrates with platforms like HubSpot, Marketo, or Pardot for campaign tracking and lead nurturing.

CRM & Automation:

• CRM Systems: While not a primary user, understanding how brand and content impact lead generation and customer journey within Salesforce or similar CRM systems is beneficial.

• Collaboration Platforms: Extensive use of tools like Slack for real-time communication and Google Workspace (Docs, Slides, Sheets) for document creation and collaboration.

📝 Enhancement Note: The specific tools are inferred based on industry standards for B2B SaaS companies, especially those in the growth phase. Figma is a strong assumption for collaborative design. Proficiency in tools that facilitate cross-functional collaboration and content management is key.

👥 Team Culture & Values

Operations Values:

• Excellence & Craft: A deep commitment to high-quality execution, attention to detail, and producing work that is visually compelling and strategically sound.

• Ownership & Accountability: Taking full responsibility for projects from ideation to completion, driving outcomes with a proactive and results-oriented mindset.

• Speed & Agility: Ability to move quickly, adapt to changing priorities, and deliver value in a fast-paced startup environment.

• Collaboration & Curiosity: A willingness to work closely with diverse teams, learn from others, and contribute to a shared mission with an open and inquisitive attitude.

• Mission-Driven Impact: A passion for Attention's goal of transforming GTM operations through AI and automation, and a desire to contribute meaningfully to that mission.

Collaboration Style:

• Cross-Functional Integration: Expect to work closely with Marketing, Product, Sales, and Customer Success. Collaboration will involve brainstorming, feedback sessions, and joint project execution.

• Open Communication: A culture that encourages direct and transparent communication, utilizing tools like Slack for quick updates and feedback.

• Iterative Process: Embracing feedback and iteration as core parts of the design and content creation process, with a focus on continuous improvement.

• Shared Ownership: A sense that everyone contributes to the company's success, fostering a collaborative environment where ideas are shared freely and team members support each other.

📝 Enhancement Note: The culture is characterized by high expectations, a fast pace, and a strong emphasis on individual contribution within a collaborative framework. The Brand and Content Designer will be expected to be a self-starter who can effectively partner with various departments.

⚡ Challenges & Growth Opportunities

Challenges:

• Building from Scratch: The primary challenge is establishing the brand and content design function, including defining guidelines, processes, and a consistent voice, with limited existing infrastructure.

• Balancing Strategy & Execution: Effectively transitioning between high-level brand strategy and hands-on asset creation for diverse needs.

• Communicating Complex Tech: Translating sophisticated AI and automation concepts into clear, compelling, and accessible content for a GTM audience.

• Rapid Scaling Environment: Adapting to fast-paced growth, evolving priorities, and the need to maintain brand consistency as the company expands.

• Defining a New Brand: Creating a distinctive and memorable brand identity for a company in a competitive and rapidly evolving market.

Learning & Development Opportunities:

• Brand Leadership: Opportunity to grow into a leadership role, managing a team and shaping the company's long-term brand strategy.

• AI & GTM Expertise: Deepen understanding of AI, automation, and the sales technology landscape through daily work and industry exposure.

• Cross-Functional Skill Development: Gain insights into product marketing, sales enablement, and customer education strategies by working closely with these teams.

• Foundational Role Impact: The chance to build and own critical functions from the ground up, offering significant career development and a strong portfolio for future roles.

• Startup Culture Immersion: Experience the dynamics of a high-growth, venture-backed startup environment.

📝 Enhancement Note: This role presents significant challenges that are also immense growth opportunities. Success will depend on the candidate's ability to navigate ambiguity, build foundational elements, and adapt quickly to a dynamic environment.

💡 Interview Preparation

Strategy Questions:

• "How would you approach defining a brand identity and voice for a B2B SaaS company in the AI/automation space, given limited existing assets?" (Focus on your process, research methods, and initial steps.)

• "Describe a time you had to balance strategic brand vision with urgent tactical execution needs. How did you prioritize?" (Prepare a specific example demonstrating your ability to manage competing demands.)

• "How do you ensure brand consistency across multiple channels and touchpoints, especially when collaborating with different departments like Product and Sales?" (Discuss your approach to brand guidelines, systems, and communication.) Company & Culture Questions:

• "What excites you about Attention's mission and the opportunity to build our brand and content function from the ground up?" (Show genuine interest and connect it to your career aspirations.)

• "How do you thrive in ambiguous or fast-paced environments? Can you give an example?" (Highlight your adaptability, proactivity, and comfort with change.)

• "How do you approach learning about new technologies or complex B2B products to effectively communicate them?" (Demonstrate your curiosity and ability to grasp technical concepts.) Portfolio Presentation Strategy:

• Structure for Impact: Begin with a brief overview of your background, then dive into 2-3 key projects that best showcase your brand identity, content creation, and strategic thinking.

• Problem, Process, Solution, Result: For each project, clearly articulate the challenge, your strategic approach, the execution (design and copy), and the outcomes or impact.

• Highlight Hybrid Skills: Explicitly point out examples where you demonstrated both strong visual design and compelling copywriting.

• Showcase Brand Building: Emphasize any work where you were instrumental in establishing or evolving a brand's visual or verbal identity.

• Tailor to Attention: Frame your work in a way that demonstrates how your skills can directly address Attention's needs in AI, GTM, and B2B SaaS.

📝 Enhancement Note: Preparation should focus on demonstrating a blend of strategic thinking, creative execution, and an understanding of the B2B SaaS/AI market. Candidates should be ready to articulate their process and the impact of their work.

📌 Application Steps

To apply for this Brand and Content Designer position:

• Submit your application through the provided link on app.dover.com.

• Curate Your Portfolio: Select 2-3 of your strongest projects that best represent your brand design, content creation, and strategic thinking abilities, with a focus on B2B SaaS or similar environments. Ensure it highlights your hybrid skill set.

• Optimize Your Resume: Tailor your resume to emphasize relevant experience in brand identity, content design, copywriting, B2B SaaS, and working in fast-paced or startup settings. Quantify achievements where possible.

• Prepare Your Presentation: Practice walking through your portfolio with a clear narrative: problem, your strategy, execution, and results. Be ready to discuss your process for building brand elements from scratch.

• Research Attention: Thoroughly review Attention's website, mission, and any available marketing materials to understand their current brand positioning and target audience. Consider how you can contribute to their growth.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.