Graphic Designer

📍 Job Overview

Job Title: Graphic Designer

Company: Winnipeg Football Club

Location: Winnipeg, Manitoba, Canada

Job Type: Full-Time

Category: Creative & Media / Art & Design / Marketing / Sports & Recreation

Date Posted: September 02, 2026

Experience Level: Entry-Level (0-2 years)

Remote Status: On-site

🚀 Role Summary

• Support the marketing team in the conceptualization and execution of creative assets for both digital and print platforms.

• Design and build engaging web content, focusing on user experience and brand consistency.

• Develop visually compelling emails that adhere to Winnipeg Blue Bombers brand guidelines, including HTML/CSS implementation.

• Prepare and manage digital files for pre-press and production, ensuring accuracy and quality.

• Maintain and oversee brand guidelines to ensure consistent application across all graphic elements.

📝 Enhancement Note: While the input describes a "Graphic Designer," the responsibilities lean towards a "Junior Graphic Designer" or "Marketing Designer" due to the emphasis on supporting existing teams, working with established brand guidelines, and the entry-level experience requirement. The role requires a blend of traditional graphic design skills with digital execution capabilities, particularly in web content and email design.

📈 Primary Responsibilities

• Conceptualize and design a wide range of marketing collateral, including digital ads, social media graphics, brochures, flyers, and in-stadium signage.

• Collaborate with the marketing and communications teams to develop creative concepts for internal campaigns and stadium marketing initiatives.

• Design and update website content, ensuring visual appeal, user-friendliness, and adherence to brand standards.

• Create and code visually appealing emails using HTML and CSS, ensuring responsiveness across various devices and email clients.

• Prepare final artwork for print production, including setting up files for pre-press, managing color profiles, and liaising with vendors as needed.

• Maintain a well-organized digital asset management system, ensuring all files are clearly titled, archived, and easily accessible to the team.

• Stay informed about emerging design trends, technologies, and best practices in graphic design and digital marketing.

• Ensure all graphic elements and communications consistently reflect the Winnipeg Blue Bombers brand identity and style guide.

• Assist with other design-related tasks and projects as assigned by the marketing team.

📝 Enhancement Note: The responsibilities highlight a need for both creative conceptualization and practical execution, especially in digital channels like web and email. The requirement to work evenings/weekends and home games suggests a demanding, event-driven environment typical of sports organizations, requiring flexibility and dedication.

🎓 Skills & Qualifications

Education:

• Diploma in Graphic Design, Digital Multimedia, or a related field is required. Experience:

• 0-2 years of experience in graphic design, with a focus on digital and print collateral.

• Experience in a sports or entertainment organization is a plus, but not strictly required. Required Skills:

• Proficiency in the latest Adobe Creative Suite: Photoshop, Illustrator, and InDesign.

• Basic to intermediate understanding and practical experience with HTML and CSS for web content and email design.

• Strong creative, conceptualization, and layout design skills.

• Meticulous attention to detail, including copy, grammar, layout composition, image selection, and color accuracy.

• Ability to manage multiple projects simultaneously in a fast-paced, deadline-driven environment.

• Excellent interpersonal and communication skills for effective collaboration.

• Strong time management and organizational skills to meet project deadlines.

• Ability to work evenings, weekends, and all Winnipeg Blue Bombers home games as required. Preferred Skills:

• Experience with web content management systems (CMS).

• Familiarity with video editing software.

• Understanding of pre-press production processes and print best practices.

• Knowledge of current digital marketing trends and social media best practices.

📝 Enhancement Note: The emphasis on basic HTML/CSS alongside design tools indicates a role that bridges design and front-end development for marketing materials. The requirement to work home games is a significant commitment specific to sports organizations and should be a key consideration for candidates.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a range of design projects, including digital graphics, print materials, and web content examples.

• Specific examples demonstrating proficiency in Adobe Photoshop, Illustrator, and InDesign.

• Samples of web design elements or mockups that highlight user experience considerations.

• Demonstrations of email design, ideally with examples of HTML/CSS implementation and responsiveness.

• Projects that illustrate an understanding and application of brand guidelines. Process Documentation:

• Case studies or project descriptions that explain your design process, from initial concept to final execution.

• Examples of how you have managed project timelines and adapted to feedback or changing requirements.

• Documentation of file preparation for pre-press or digital deployment, showcasing attention to detail and technical accuracy.

📝 Enhancement Note: A strong portfolio is critical for this role, as it will be the primary tool for assessing design skills, technical proficiency (especially with HTML/CSS), and adherence to brand standards. Candidates should curate their portfolio to highlight relevant work that aligns with the responsibilities outlined.

💵 Compensation & Benefits

Salary Range:

• Based on industry standards for entry-level Graphic Designers in Winnipeg, Manitoba, Canada, and considering the specific demands of a sports organization (including weekend/evening work and home games), an estimated annual salary range would be CAD $40,000 - $55,000. This estimate accounts for the required skills, experience level, and location. Benefits:

• Comprehensive health and dental benefits package.

• Paid time off, including vacation and sick days.

• Opportunities for professional development and training.

• Employee discounts on Winnipeg Blue Bombers merchandise and tickets.

• Potential for performance-based bonuses or overtime pay for event coverage. Working Hours:

• Standard work week is 40 hours.

• Must be available to work evenings, weekends, and all Winnipeg Blue Bombers home games, which will necessitate flexibility in the work schedule.

📝 Enhancement Note: The salary range is an estimate based on typical entry-level graphic design roles in a Canadian market of Winnipeg's size, adjusted for the specialized demands of the sports industry. The benefits are standard for full-time positions but are highlighted with specifics relevant to the organization's industry.

🎯 Team & Company Context

🏢 Company Culture

Industry: Sports & Entertainment (Professional Football)

Company Size: Mid-size organization (estimated 50-200 employees based on typical sports club structures).

Founded: The Winnipeg Football Club was founded in 1930, bringing a rich history and established brand to the community.

Team Structure:

• The Graphic Designer will likely be part of the Marketing or Communications department.

• The team structure may include a Marketing Manager, Graphic Design Lead (if applicable), Digital Marketing Specialists, and Communications staff.

• Close collaboration with various departments, including sales, ticketing, and game-day operations, is expected. Methodology:

• Data-driven creative development, informed by fan engagement and marketing campaign performance.

• Emphasis on brand consistency and storytelling to connect with the fan base.

• Agile approach to campaign execution, especially during the football season.

• Collaborative environment focused on delivering high-impact creative for events and ongoing marketing efforts.

Company Website: https://www.bluebombers.com/

📝 Enhancement Note: Working for a professional sports team like the Winnipeg Football Club means being immersed in a dynamic, event-driven culture. The brand is iconic within its region, and the role requires a passion for sports and an understanding of how to engage a dedicated fan base through creative design.

📈 Career & Growth Analysis

Operations Career Level: Entry-Level Graphic Designer. This role is positioned at the foundational stage of a creative career, offering hands-on experience in a professional sports environment.

Reporting Structure: The Graphic Designer will report to a Marketing Manager or a designated creative lead within the marketing department.

Operations Impact: The role directly impacts the organization's brand perception, fan engagement, and marketing campaign effectiveness. High-quality visuals are crucial for driving ticket sales, merchandise purchases, and overall brand loyalty.

Growth Opportunities:

• Skill Advancement: Opportunities to deepen expertise in Adobe Creative Suite, HTML/CSS, and potentially explore new design software or techniques.

• Specialization: Potential to specialize in areas like digital design, motion graphics, or brand management within the sports industry.

• Portfolio Development: Building a strong portfolio with high-profile projects from a professional sports team can significantly enhance future career prospects.

• Internal Mobility: Potential to move into more senior design roles or related marketing positions within the organization or the wider sports industry.

📝 Enhancement Note: This role is an excellent stepping stone for aspiring designers looking to gain experience in a high-visibility industry. The structured environment of a professional sports club provides clear learning paths and opportunities for skill development that can lead to more senior positions.

🌐 Work Environment

Office Type: The Winnipeg Football Club operates from a professional office environment, likely located near or within their stadium facilities.

Office Location(s): The primary office is in Winnipeg, Manitoba, Canada. Specific details about the office layout and amenities would be available upon inquiry.

Workspace Context:

• A collaborative workspace designed to foster creativity and teamwork among marketing and design staff.

• Access to necessary design software and hardware, including up-to-date Adobe Creative Suite licenses.

• Potential for a dynamic work setting, especially during game days or major event periods, which may involve on-site work at the stadium.

• Opportunities for interaction with various team members and stakeholders across different departments. Work Schedule:

• The standard work week is 40 hours, typically Monday to Friday.

• However, significant flexibility is required, including evenings, weekends, and all home games, to support event schedules and marketing deadlines.

📝 Enhancement Note: The work environment is characteristic of a sports organization, combining typical office operations with the unique demands of live events. Candidates should be prepared for a schedule that is not strictly 9-to-5, especially during the football season.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Application Review: Resumes, cover letters, and portfolios will be reviewed for relevant skills and experience.

• Portfolio Presentation (Round 1): Candidates may be asked to present a selection of their best work, explaining their design process, creative decisions, and how they’ve applied brand guidelines. Be prepared to discuss specific projects in detail.

• Skills Assessment (Round 2): A practical design exercise may be administered, potentially involving a short turnaround time to test design thinking, speed, and proficiency with design software and/or HTML/CSS.

• Team/Manager Interview (Round 3): An interview with the hiring manager and potentially other team members to assess cultural fit, communication skills, and understanding of the role's demands.

• Final Interview: May involve senior management to discuss the candidate's long-term potential and fit within the organization.

Portfolio Review Tips:

• Curate Strategically: Select 5-8 of your strongest and most relevant projects. Prioritize work that showcases digital design, web content, email design, and adherence to brand guidelines.

• Tell a Story: For each project, explain the brief, your creative process, the challenges faced, your solutions, and the outcome. Quantify results where possible (e.g., increased engagement, improved user experience).

• Highlight Technical Skills: Clearly indicate which projects demonstrate your HTML/CSS capabilities and your proficiency with Adobe Creative Suite.

• Brand Consistency: Showcase examples where you successfully applied or adapted brand guidelines.

• Professional Presentation: Ensure your portfolio is well-organized, visually appealing, and easy to navigate, whether it's a digital PDF or a website.

Challenge Preparation:

• Familiarize Yourself: Research the Winnipeg Blue Bombers’ current branding, recent marketing campaigns, and social media presence.

• Practice Design Exercises: Work through hypothetical design briefs similar to those in the job description (e.g., designing a social media graphic, an email banner, or a web landing page section).

• HTML/CSS Coding: Refresh your basic HTML and CSS skills. Be prepared to discuss how you would structure an email or a simple web element.

• Time Management: Practice completing design tasks within strict time limits.

📝 Enhancement Note: The interview process emphasizes practical skills and a portfolio review, which is standard for design roles. The inclusion of a potential design exercise and the need to work home games suggests a practical, hands-on approach to assessment. Candidates should be ready to demonstrate their ability to work under pressure and adapt to the unique environment of a sports organization.

🛠 Tools & Technology Stack

Primary Design Tools:

• Adobe Creative Suite: Photoshop, Illustrator, InDesign are essential. Proficiency is a primary requirement.

• Adobe XD/Figma (Preferred): For UI/UX design and prototyping of web content.

Web & Email Development Tools:

• HTML/CSS: Fundamental for email coding and basic web content integration.

• Email Marketing Platforms (e.g., Mailchimp, Constant Contact): Familiarity with these platforms is beneficial for understanding email deployment.

• Content Management Systems (CMS) (e.g., WordPress): Experience in updating or building web content via a CMS is advantageous.

Productivity & Collaboration Tools:

• Microsoft Office Suite: Word, Excel, PowerPoint for general office tasks and presentations.

• Project Management Software (e.g., Asana, Trello): For tracking tasks and project progress.

• Cloud Storage (e.g., Google Drive, Dropbox): For file sharing and collaboration.

📝 Enhancement Note: The core requirement is mastery of the Adobe Creative Suite, complemented by practical HTML/CSS skills. Familiarity with CMS and email platforms will be a significant advantage for candidates looking to excel in web content and email design aspects of the role.

👥 Team Culture & Values

Operations Values:

• Passion for Sports: A genuine enthusiasm for professional football and the Winnipeg Blue Bombers brand.

• Teamwork & Collaboration: A commitment to working effectively with colleagues across different departments to achieve common goals.

• Creativity & Innovation: Encouraging new ideas and approaches to design and marketing.

• Detail-Oriented: A meticulous approach to design execution, ensuring accuracy and quality in all deliverables.

• Adaptability & Resilience: The ability to thrive in a fast-paced, event-driven environment with evolving priorities.

Collaboration Style:

• Cross-functional Integration: The design team works closely with marketing, sales, and game-day operations to ensure cohesive messaging and branding.

• Feedback-Driven: An open culture where constructive feedback is welcomed and used to refine creative output.

• Proactive Communication: Regular check-ins and clear communication channels to keep projects on track and align with stakeholder expectations.

📝 Enhancement Note: The culture at a sports organization is typically high-energy and team-oriented. Candidates who are passionate about the sport and can collaborate effectively in a dynamic environment will be a strong cultural fit.

⚡ Challenges & Growth Opportunities

Challenges:

• Fast-Paced Environment: The constant cycle of game days, promotions, and marketing campaigns can be demanding, requiring quick turnaround times and the ability to multitask effectively.

• Balancing Brand Consistency with Creative Expression: Maintaining the established Winnipeg Blue Bombers brand while developing fresh and engaging creative content.

• Event-Driven Demands: The need to be available and responsive during evenings, weekends, and home games, which requires significant schedule flexibility.

• Diverse Project Scope: Juggling a wide array of design tasks, from social media graphics to stadium signage, requiring versatility and adaptability.

Learning & Development Opportunities:

• Industry Exposure: Gaining invaluable experience within the professional sports industry, a unique and exciting sector.

• Skill Specialization: Opportunities to hone specific design skills or explore new areas like motion graphics or advanced web design.

• Mentorship: Learning from experienced marketing professionals and potentially senior designers within the organization.

• Networking: Building a professional network within the sports and entertainment industry.

📝 Enhancement Note: This role presents a unique set of challenges and rewards. The ability to manage pressure, adapt to changing needs, and embrace the demands of a sports schedule are key to success and growth.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to adapt your design approach based on client feedback or a change in project scope. How did you handle it?" (Prepare a concise STAR method answer focusing on adaptability and problem-solving.)

• "How do you ensure brand consistency across various marketing channels, especially when working with established brand guidelines?" (Discuss your understanding of brand stewardship and your methods for maintaining visual identity.)

• "Walk us through your process for designing an email campaign. What are the key considerations for user engagement and brand representation?" (Focus on your workflow, HTML/CSS knowledge, and understanding of email best practices.) Company & Culture Questions:

• "Why are you interested in working for the Winnipeg Football Club specifically, and how do you see your design skills contributing to our brand and fan engagement?" (Research recent campaigns, team achievements, and articulate your passion for the sport.)

• "How do you handle tight deadlines and a demanding workload, particularly during peak seasons or game days?" (Emphasize your organizational skills, time management strategies, and ability to prioritize.)

• "Describe your experience working in a collaborative team environment. How do you give and receive constructive criticism?" (Highlight your interpersonal skills and your ability to be a team player.) Portfolio Presentation Strategy:

• Select Impactful Projects: Choose 3-5 projects that best represent your skills in digital design, web content, and brand application.

• Focus on Process: For each project, clearly outline the objective, your creative journey, the tools used, and the final outcome.

• Quantify Results: If possible, use metrics to demonstrate the success of your designs (e.g., engagement rates, click-through rates, positive feedback).

• Showcase HTML/CSS: Point out specific projects where you implemented HTML/CSS for web or email, explaining your approach.

• Be Prepared for Questions: Anticipate questions about your design choices, technical proficiency, and how you'd approach specific tasks for the Blue Bombers.

📝 Enhancement Note: Interview preparation should focus on demonstrating not only design talent but also an understanding of the sports industry, a flexible work ethic, and strong collaborative skills. The portfolio presentation is a critical component, so practice articulating your process and results.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application through the provided link on Workable.

• Portfolio Customization: Curate your portfolio to prominently feature projects demonstrating digital design, web content creation, and HTML/CSS implementation. Tailor your selection to align with the Winnipeg Blue Bombers' brand and the responsibilities outlined.

• Resume Optimization: Ensure your resume highlights relevant graphic design software proficiency (Adobe Creative Suite), web technologies (HTML/CSS), and any experience in fast-paced or event-driven environments. Use keywords from the job description.

• Cover Letter Crafting: Write a compelling cover letter that expresses your enthusiasm for the Winnipeg Football Club and professional sports, and clearly articulates how your skills and experience make you a strong candidate for this specific role.

• Interview Preparation: Practice your portfolio presentation, anticipate common interview questions for design roles, and research the Winnipeg Blue Bombers' recent marketing activities and brand identity to demonstrate genuine interest and preparedness.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.