Staff Brand Designer

📍 Job Overview

Job Title: Staff Brand Designer

Company: Facet

Location: United States

Job Type: FULL_TIME

Category: Brand Design / Marketing Operations

Date Posted: 2026-09-02T21:47:15.819

Experience Level: 7+ Years

Remote Status: Fully Remote

🚀 Role Summary

• Lead the visual direction and execution of high-impact design initiatives across Facet's marketing and brand ecosystem, ensuring a cohesive and high-quality design language.

• Own and scale the visual design system, defining typography, color, layout, motion, and detail to ensure brand consistency.

• Partner closely with Growth Marketing, Product Marketing, Product Design, and Engineering to bring integrated, customer-centered experiences to life.

• Develop scalable creative frameworks and AI-assisted workflows to enhance team velocity and creative output.

📝 Enhancement Note: This role is positioned as a critical individual contributor, tasked with defining and scaling a new visual direction for Facet. The emphasis on "co-creating the visual language" and acting as a "strategic partner" suggests a high degree of autonomy and influence, particularly in shaping the brand's aesthetic across a comprehensive ecosystem. This is not just about execution but about strategic brand development and systemization.

📈 Primary Responsibilities

• Drive the visual direction and execution of significant design projects within Facet's marketing ecosystem, encompassing design systems, websites, presentations, email campaigns, integrated marketing initiatives, advertising creative, in-product growth features, and various marketing collateral.

• Architect and design best-in-class marketing web experiences that effectively balance compelling storytelling, intuitive usability, essential accessibility standards, and key business performance metrics.

• Establish and maintain ownership of the visual design system, meticulously defining and governing the use of typography, color palettes, layout grids, motion design principles, and micro-interactions that define the distinct Facet brand identity.

• Foster close collaboration with Growth Marketing, Product Marketing, Product Design, Engineering teams, and external agencies to ensure the seamless integration and execution of brand experiences across all touchpoints.

• Create comprehensive campaign and communication toolkits, along with scalable design frameworks, to reduce reliance on external agencies and elevate creative consistency across all marketing channels.

• Translate performance data and A/B testing signals into impactful visual designs and high-converting surfaces for 0-to-1 product initiatives.

• Design and implement AI-assisted creative workflows, establishing robust asset pipelines that empower the entire team to operate with increased velocity and efficiency.

• Provide design support for in-product design initiatives as needed to ensure the team consistently meets roadmap deadlines and maintains brand integrity.

• Confidently articulate and defend design decisions during cross-functional design critiques with stakeholders and leadership, fostering a culture of constructive feedback and iterative improvement.

📝 Enhancement Note: The responsibilities highlight a blend of strategic brand development and tactical execution, with a strong emphasis on system thinking and leveraging technology (AI). The expectation to "replace our reliance on external agencies" indicates a need for a designer who can not only create but also operationalize design processes and build internal capabilities.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong educational foundation in Graphic Design, Visual Communication, or a related field is implicitly expected given the role's requirements.

Experience: 7+ years of hands-on experience in visual, brand, and web design at a senior or staff level, specifically within consumer digital products and a marketing-focused environment.

Required Skills:

• Portfolio Excellence: An outstanding online portfolio is mandatory, showcasing exceptional visual craft, comprehensive brand systems, sophisticated responsive web design, and demonstrable work across growth and marketing surfaces.

• Visual Design Instincts: Exceptional visual design sensibilities coupled with a proven ability to conceptualize and build scalable design systems and reusable components, moving beyond one-off design solutions.

• Web Design Expertise: Deep expertise in designing responsive web experiences, with a robust understanding of modern web capabilities, accessibility standards (WCAG), and performance optimization considerations.

• Generative AI Proficiency: Active and practical leverage of generative AI tools as an integral part of the creative workflow to enhance efficiency, explore diverse concepts, and accelerate ideation without compromising design quality or expert judgment.

• Software Proficiency: Expert-level working ability in Figma for interface design and prototyping, and proficiency across the Adobe Creative Cloud suite (Photoshop, Illustrator, After Effects, etc.) for advanced asset creation and manipulation.

• System Thinking: A strong aptitude for thinking in scalable systems and building reusable components, rather than focusing solely on individual design assets.

• Self-Starter & Collaborator: Ability to operate autonomously as a self-starter, coupled with an egoless collaborative spirit, a willingness to partner effectively with product managers, receptiveness to feedback, and proactive navigation of tradeoffs to achieve cohesive creative solutions.

• Communication Skills: Exceptional collaboration and communication skills, with the ability to effectively advocate for design decisions in cross-functional settings.

• Adaptability: Adeptness at navigating ambiguity, incorporating feedback constructively, and embracing continuous brand evolution with a proactive mindset.

Preferred Skills:

• A/B Testing & CRO: Exposure to A/B testing, Conversion Rate Optimization (CRO), or growth experimentation methodologies and their application in visual design.

• Industry Experience: Prior experience in lifestyle or wellness industries, which may offer relevant context for building trust and engaging target audiences.

📝 Enhancement Note: The requirement for "exceptional visual craft" and "scalable systems" indicates a need for a designer who is both an artist and an architect. The explicit mention of generative AI as a core workflow tool is a significant differentiator, signaling a forward-thinking approach to creative production. The emphasis on "egoless collaborator" and "navigating ambiguity" points to a culture that values teamwork and adaptability in a fast-paced environment.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Visual Craft Showcase: A diverse range of projects demonstrating exceptional visual design execution, attention to detail, and a strong aesthetic sensibility across various mediums.

• Brand System Development: Clear examples of how you have built, evolved, or scaled brand systems, including style guides, component libraries, and application across multiple touchpoints.

• Responsive Web Design: Projects that highlight your expertise in creating effective and engaging user experiences across different devices and screen sizes.

• Growth & Marketing Surfaces: Evidence of designing for performance, including examples of marketing campaigns, landing pages, growth features, or conversion-focused creative.

• System Thinking Demonstration: Projects that illustrate your ability to design reusable components and scalable solutions rather than isolated, one-off designs.

Process Documentation:

• Workflow Design & Optimization: Showcase how you have designed or optimized design workflows, including the integration of new tools or methodologies (e.g., AI).

• System Implementation: Examples of implementing design systems, style guides, or component libraries, detailing the process, challenges, and outcomes.

• Performance Analysis & Iteration: Demonstrate how you use performance signals, A/B testing results, or user feedback to iterate on and improve designs.

📝 Enhancement Note: The portfolio is explicitly stated as required and needs to go beyond just showing pretty pictures. It must demonstrate strategic thinking, system design capabilities, and an understanding of how design impacts business objectives, particularly in growth and marketing contexts. Highlighting the application of AI in workflows and the development of scalable systems will be crucial.

💵 Compensation & Benefits

Salary Range: $175,000 - $200,000 base salary per year.

Bonus: The role includes a bonus component, with the specific structure and payout to be determined.

Benefits:

• Health & Wellness: Comprehensive medical, dental, and vision insurance plans.

• Retirement: 401(k) with a company match.

• Financial Security: Disability insurance coverage.

• Family Support: Paid parental leave.

• Personal Growth: Wellness reimbursement and education reimbursement programs, including an annual allocation for certifications and ongoing learning.

• Ownership: Equity in a rapidly growing company, offering the potential for significant financial upside.

• Flexibility: Flexible Paid Time Off (PTO) policy, encouraging a healthy work-life balance.

Working Hours: While specific daily hours are not defined, the role is full-time, implying a standard commitment of approximately 40 hours per week. The remote-first culture suggests flexibility in scheduling, provided work is completed efficiently and collaboratively.

📝 Enhancement Note: The salary range is competitive for a Staff-level designer in the US market, especially for a remote role. The inclusion of equity, comprehensive benefits, and a strong emphasis on professional development (education reimbursement, wellness) are significant draws for experienced professionals. The note about salary bands being based on current market data and openness to discussion indicates a willingness to negotiate based on candidate qualifications.

🎯 Team & Company Context

🏢 Company Culture

Industry: Financial Services / Fintech. Facet operates at the intersection of financial advisory and technology, aiming to democratize access to personalized financial planning.

Company Size: Facet is a rapidly growing tech company, indicated by its ambition to become the "Next Great Financial Services Company" and its focus on scaling operations and creative output. The company was founded in 2016.

Founded: 2016. This relatively young company has already achieved significant recognition, including rankings from USA TODAY and Newsweek, and maintains strong BBB and Trustpilot ratings, suggesting a culture focused on member success and innovation.

Team Structure:

• Design Team: The designer will be part of the Design team, acting as a strategic partner to the Head of Design.

• Cross-Functional Collaboration: Close partnerships are expected with Growth Marketing, Product Marketing, Product Design, and Engineering teams, as well as external agencies.

• Embedded Role: The designer will be embedded within marketing and growth product teams, working closely with Product Managers.

Methodology:

• Human-Plus-Tech Approach: Facet combines the expertise of financial professionals with AI and automation to deliver holistic financial advice. This approach likely extends to their internal operations, favoring efficiency and data-driven decision-making.

• Data-Driven Design: The role requires translating "performance signals" into visual designs, indicating a strong emphasis on data analysis and iteration in the design process.

• Scalability & Efficiency: The company prioritizes building scalable frameworks, AI-assisted workflows, and internal capabilities to improve operational velocity and creative output.

Company Website: https://www.facet.com/

📝 Enhancement Note: Facet's culture appears to be driven by innovation, member-centricity, and a "human-plus-tech" philosophy. The rapid growth and industry recognition suggest a dynamic and ambitious environment. The emphasis on building internal capabilities and leveraging AI highlights a forward-thinking operational approach.

📈 Career & Growth Analysis

Operations Career Level: This role is a Staff Brand Designer, signifying a senior, individual contributor position. It demands a high level of expertise, strategic thinking, and the ability to operate with significant autonomy. The focus is on shaping and scaling the brand's visual identity rather than managing a team directly.

Reporting Structure: The Staff Brand Designer will report to the Head of Design and will act as a strategic partner to this leader. They will also work closely with Product Managers in Growth Marketing and Product Marketing.

Operations Impact: The Staff Brand Designer will have a profound impact on Facet's brand perception, customer acquisition, and member trust. By defining and executing a world-class visual identity across all touchpoints, they will directly influence how prospective members perceive the company's professionalism, reliability, and innovation. This role is critical in translating the company's mission and values into a tangible and compelling visual experience.

Growth Opportunities:

• Brand System Leadership: Opportunity to own and mature Facet's entire brand system, establishing design standards and best practices that will influence the company's visual future.

• AI Integration Expertise: Develop deep expertise in leveraging generative AI for creative workflows, becoming a leader in applying these technologies within a design context.

• Cross-Functional Influence: Gain extensive experience collaborating with and influencing key stakeholders across Marketing, Product, and Engineering, enhancing strategic partnership skills.

• Career Advancement: Potential to grow into a Design Lead or Managerial role as the company scales, or to specialize further in brand strategy and system design.

• Industry Recognition: Contribute to a brand that has already received significant industry accolades, with the potential to further elevate its profile through outstanding design.

📝 Enhancement Note: The "Staff" title indicates a high level of individual contribution and influence. Growth opportunities are centered on deepening expertise in brand systems, AI in design, and strategic cross-functional leadership, rather than direct people management initially. This role is ideal for a seasoned designer who wants to make a significant, lasting impact on a company's visual identity.

🌐 Work Environment

Office Type: Facet operates with a remote-first culture, meaning the primary work environment is virtual. While there isn't a physical office to commute to daily, the company fosters connection and collaboration through digital means.

Office Location(s): The role is open to candidates located anywhere in the United States. This provides significant flexibility for employees to choose their preferred working location within the country.

Workspace Context:

• Digital Collaboration: The workspace is heavily reliant on digital tools for communication, project management, and collaboration. Expect extensive use of platforms like Slack, Zoom, Figma, and project management software.

• Operations Tools & Technology: Access to industry-standard design software (Figma, Adobe Creative Cloud) and potentially AI creative tools will be provided or expected. The company's "human-plus-tech" approach suggests a commitment to leveraging technology for efficiency.

• Team Interaction: While remote, opportunities for team interaction will likely be facilitated through virtual team meetings, design critiques, and company-wide virtual events. The emphasis on collaboration means active participation in these digital forums is key.

Work Schedule: The role is full-time, with an estimated 40 hours per week. The remote-first nature likely offers flexibility in daily scheduling, allowing individuals to manage their time effectively to meet deadlines and collaborate with team members across different time zones within the US.

📝 Enhancement Note: The remote-first nature is a defining characteristic of the work environment. Candidates should be comfortable with asynchronous communication and proactive engagement in a virtual setting. The flexibility offered by remote work is balanced with the need for strong collaboration and meeting project deadlines, particularly with cross-functional teams in the US.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Likely a review of your resume and portfolio by a recruiter or hiring manager to assess basic qualifications and alignment with the role.

• Portfolio Deep Dive & Design Critique: Expect a session where you will present your portfolio, discussing specific projects, your design process, strategic thinking, and the impact of your work. This will likely involve a formal design critique where your ability to articulate decisions and receive feedback is evaluated.

• Cross-Functional Interviews: Interviews with key stakeholders from Growth Marketing, Product Marketing, and potentially Product Design or Engineering to assess collaboration skills, understanding of business objectives, and ability to integrate design into product and marketing strategies.

• Staff-Level Strategy Discussion: A conversation focused on your strategic approach to brand building, design systems, and leveraging technology (like AI) at a senior level. This may involve hypothetical scenarios or discussions about how you would tackle specific challenges at Facet.

• Final Interview: Potentially with the Head of Design or a senior leader to discuss cultural fit, long-term vision, and overall alignment with Facet's mission.

Portfolio Review Tips:

• Curate Strategically: Select projects that best showcase your expertise in brand systems, responsive web design, growth marketing applications, and your ability to think systemically. Ensure it's easy to navigate and visually polished.

• Tell a Story: For each project, clearly articulate the problem, your role, your process (emphasizing strategic thinking and system design), the solutions you implemented, and the measurable impact or results achieved.

• Highlight Systemic Thinking: Explicitly demonstrate how you approach designing reusable components and scalable systems, not just one-off designs. Show your process for building and maintaining design systems.

• Showcase AI Integration: If possible, include projects where you've leveraged generative AI in your workflow. Explain how it enhanced your process, creativity, or efficiency.

• Quantify Impact: Whenever possible, use data and metrics to demonstrate the success of your designs, especially in growth and marketing contexts (e.g., conversion rates, engagement metrics).

• Address Brand Ecosystem: Show how your work spans various touchpoints within a brand ecosystem, from web to digital campaigns and potentially in-product elements.

Challenge Preparation:

• Design Exercise: Be prepared for a potential design exercise (take-home or live) that may involve developing a concept, a small design system component, or a creative response to a marketing challenge. Focus on demonstrating your process, strategic rationale, and brand alignment.

• AI Workflow Discussion: Prepare to discuss how you would integrate AI tools into your workflow at Facet, outlining potential benefits, challenges, and best practices for maintaining quality and brand integrity.

• Brand System Strategy: Think about how you would approach defining, scaling, and evolving Facet's visual design system, considering its current stage (post-0-to-1 app launch).

📝 Enhancement Note: The interview process emphasizes not only design craft but also strategic thinking, collaboration, and the ability to operate at a senior level. The portfolio is paramount, and candidates should prepare to deeply discuss their process, systemic approach, and the impact of their work, with a particular focus on how they leverage AI and build scalable systems.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Expert proficiency is required for UI/UX design, prototyping, and collaborative design system development. This will be the core tool for interface and system design.

• Adobe Creative Cloud: Essential for advanced graphic design, illustration, image editing, and motion graphics (e.g., Photoshop, Illustrator, After Effects).

• Generative AI Tools: Explicitly mentioned as a core part of the workflow, candidates should be proficient or eager to learn and apply tools like Midjourney, Stable Diffusion, DALL-E, or similar AI platforms for concept generation, asset creation, and workflow enhancement.

Analytics & Reporting:

• Web Analytics Platforms: Familiarity with tools like Google Analytics, Adobe Analytics, or similar platforms to understand user behavior and performance metrics on web properties.

• A/B Testing Tools: Exposure to platforms like Optimizely, VWO, or built-in testing functionalities within marketing automation or CMS systems to inform design iterations.

CRM & Automation:

• Marketing Automation Platforms: Experience with platforms such as HubSpot, Marketo, or similar for understanding email campaign design and execution.

• Project Management Software: Proficiency with tools like Asana, Jira, or Monday.com for managing design projects, tracking progress, and collaborating with cross-functional teams.

📝 Enhancement Note: The technology stack emphasizes modern design tools (Figma), industry-standard creative suites (Adobe CC), and a forward-looking embrace of generative AI. Familiarity with analytics and A/B testing tools is a plus, indicating a data-informed design approach. The expectation is for a designer who can not only create but also efficiently manage their work using collaborative and project management tools.

👥 Team Culture & Values

Operations Values:

• Innovation & Technology: A strong belief in leveraging technology, including AI and automation, to improve efficiency, personalize experiences, and drive business outcomes.

• Member-Centricity: A core value focused on empowering individuals to live more enriched lives through objective, personalized financial advice. This translates to designing experiences that build trust and provide clear value.

• Excellence & Craftsmanship: A commitment to high-quality work, evident in industry recognition and the expectation of "exceptional visual craft" and "world-class" design.

• Collaboration & Partnership: A culture that emphasizes working closely with cross-functional teams, valuing feedback, and proactively navigating tradeoffs to achieve shared goals.

• Data-Driven Decision Making: Using performance signals and analytics to inform design choices and optimize outcomes, ensuring designs contribute measurably to business objectives.

Collaboration Style:

• Embedded Partnership: Designers are expected to be embedded partners within marketing and product teams, fostering close working relationships with Product Managers and other stakeholders.

• Constructive Feedback Culture: Design critiques are a key part of the process, encouraging open communication, sharing feedback, and iterative improvement.

• Proactive Communication: Given the remote-first environment, proactive communication and engagement are crucial for effective collaboration and knowledge sharing.

• Egoless Approach: The emphasis on being an "egoless collaborator" suggests a team that prioritizes the success of the project and the company over individual ego.

📝 Enhancement Note: Facet's culture values innovation, member focus, and high-quality execution. The collaborative style is integrated and proactive, essential for a remote-first team. The "egoless" aspect highlights a mature team environment where collective success is paramount.

⚡ Challenges & Growth Opportunities

Challenges:

• Scaling a New Visual Direction: The primary challenge will be to take a recently launched visual direction (from the 0-to-1 app) and systematically scale it across the entire brand ecosystem, ensuring consistency and quality.

• Balancing Brand Aesthetic with Performance: Effectively translating a strong brand identity into high-converting marketing and growth surfaces requires a delicate balance between aesthetic appeal and conversion optimization.

• Integrating AI Seamlessly: Designing and implementing AI-assisted creative workflows requires technical understanding and the ability to integrate new technologies effectively without compromising design quality or brand integrity.

• Managing Ambiguity: As a fast-growing company, there will be inherent ambiguity. The ability to navigate this, incorporate feedback, and drive initiatives forward autonomously will be key.

• Replacing Agency Reliance: Building internal capabilities and scalable frameworks to reduce reliance on external agencies is a significant operational and creative challenge.

Learning & Development Opportunities:

• Deepen Brand System Expertise: Opportunity to become the de facto owner and expert for Facet's brand system, shaping its evolution and implementation.

• Master AI in Design: Gain hands-on experience and develop expertise in leveraging generative AI tools for creative production, becoming a thought leader in this emerging area.

• Strategic Cross-Functional Impact: Enhance skills in influencing product and marketing strategy through design, working closely with senior leaders across departments.

• Contribute to Industry Recognition: Play a key role in shaping a brand that has already achieved significant industry accolades, with the potential to further elevate its profile.

• Potential for Leadership Growth: As Facet grows, opportunities to transition into leadership roles within the design function may arise.

📝 Enhancement Note: The challenges are directly tied to the strategic nature of the role: scaling a new vision, integrating advanced technology, and building internal operational capacity. The growth opportunities align with developing deep expertise in key areas and influencing the company's strategic direction.

💡 Interview Preparation

Strategy Questions:

• "Describe how you would approach scaling a new visual direction from a mobile app to a comprehensive brand ecosystem. What would be your first steps?" (Focus on process, system thinking, and stakeholder engagement.)

• "How do you balance creating a distinctive brand aesthetic with the need to drive performance and conversions in marketing campaigns and growth surfaces?" (Highlight your understanding of performance marketing and data-driven design.)

• "Discuss your experience with generative AI in a design workflow. How do you see it augmenting, rather than replacing, human creativity and judgment?" (Be ready to provide specific examples and discuss best practices.)

• "Imagine we need to develop a new campaign toolkit to reduce our reliance on external agencies. What would be your strategic approach to designing this toolkit and ensuring its scalability?" (Demonstrate your ability to build operational efficiency through design systems and frameworks.) Company & Culture Questions:

• "What excites you about Facet's mission and how do you see design playing a role in building trust with our members?" (Connect your passion for design with the company's purpose.)

• "How do you approach collaboration with Product Managers and engineers, especially in a remote-first environment?" (Emphasize your egoless collaboration style and proactive communication.)

• "Describe a time you had to navigate ambiguity or significant feedback on a design project. How did you handle it, and what was the outcome?" (Showcase your adaptability and problem-solving skills.)

• "How do you ensure accessibility and performance are integrated into your web design process?" (Demonstrate your technical understanding of modern web development.) Portfolio Presentation Strategy:

• Structure: Organize your portfolio presentation logically. Start with an overview of your philosophy, then dive into 2-3 key projects that best represent your skills for this role (brand systems, web, growth, AI).

• Storytelling: For each project, clearly articulate the problem, your specific role and contributions, your design process (emphasizing strategy, system thinking, and AI usage), the solutions implemented, and the measurable impact.

• Visuals & Systems: Ensure your visuals are high-quality and that you can speak to the underlying design system or principles that guide your work. Show examples of reusable components and scalable frameworks.

• AI Integration: If you have projects that demonstrate AI usage, highlight them specifically. Explain the tools used, the benefits, and how you maintained creative control and quality.

• Conciseness & Engagement: Be mindful of time. Practice your presentation to be concise yet comprehensive, leaving ample time for Q&A. Be prepared to answer detailed questions about your process and decisions.

📝 Enhancement Note: Preparation should focus on demonstrating strategic thinking, system design capabilities, and a forward-looking approach to technology (AI). Candidates must be able to articulate their process, justify their decisions with data and strategic rationale, and showcase their ability to collaborate effectively in a remote, fast-paced environment.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided application link, ensuring all required fields are completed accurately.

• Portfolio Customization: Tailor your portfolio presentation or link to specifically highlight projects demonstrating your expertise in brand systems, responsive web design, growth marketing applications, and systemic thinking. Ensure it's easily accessible and visually polished.

• Resume Optimization: Update your resume to clearly articulate your 7+ years of experience in visual, brand, and web design for consumer digital products. Use keywords from the job description (e.g., "brand systems," "responsive web," "generative AI," "Figma," "Adobe Creative Cloud," "scalability") and quantify achievements where possible.

• Interview Preparation: Practice articulating your design process, strategic rationale, and the impact of your work. Prepare specific examples for how you've leveraged AI in creative workflows and built scalable design systems. Rehearse your portfolio walkthrough.

• Company Research: Thoroughly research Facet's mission, values, recent achievements (USA TODAY, Newsweek rankings), and its "human-plus-tech" approach. Understand their target audience and how design contributes to building trust and driving growth.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.