Brand Designer

📍 Job Overview

Job Title: Brand Designer

Company: Solflare

Location: Zagreb, Croatia / Novi Sad, Serbia

Job Type: Full-time

Category: Creative & Media / Art & Design / Marketing / Technology

Date Posted: 2026-08-03T08:33:48.802

Experience Level: Mid-Level (2-5 years)

Remote Status: Remote OK (Hybrid options available in Zagreb, Belgrade, and Novi Sad)

🚀 Role Summary

• Drive the visual storytelling and brand consistency across Solflare's social media platforms, creating distinctive static and animated content.

• Develop engaging creative assets for internal communications and employer branding initiatives to support the People & Culture team.

• Apply and maintain Solflare's established visual identity, finding fresh expressions within a fast-paced digital environment.

• Collaborate closely with Social Media, Marketing, and People & Culture teams to translate briefs into polished, impactful design solutions.

• Build and manage reusable templates and production systems to enhance efficiency and consistency for recurring content needs.

📝 Enhancement Note: This role is specifically focused on applying an existing brand identity to high-volume digital channels, particularly social media and internal communications, rather than brand creation. The emphasis is on consistent execution, efficiency, and creative problem-solving within established guidelines.

📈 Primary Responsibilities

• Design high-quality static and lightweight animated content for Solflare's social media channels (e.g., Twitter, Instagram, LinkedIn).

• Translate product updates, company news, campaign concepts, cultural moments, and reactive opportunities into clear, engaging social creative.

• Develop visual concepts for recurring social media content formats and larger integrated campaigns.

• Adapt creative assets into channel-appropriate formats, sizes, and variations while maintaining brand impact.

• Partner with the Social Media team to balance planned content calendars with short-turnaround, reactive design requests.

• Maintain a high standard of craft and consistency, exploring fresh applications of the existing brand system across a steady volume of output.

• Create and maintain templates, libraries, and organized working files for recurring Social Media and People & Culture design needs.

• Design internal communications, including campaign materials, announcements, presentations, and event collateral.

• Develop employer-brand content and recruitment marketing materials, such as job ad visuals and onboarding assets.

• Assist the People & Culture team in communicating complex or sensitive information clearly and engagingly, aligned with the Solflare brand.

• Support initiatives related to company culture, learning and development, employee recognition, wellbeing, performance management, and company events.

• Prepare accurate, production-ready files for digital use and occasional print requirements.

• Incorporate feedback efficiently, communicating clearly about scope, priorities, dependencies, and deadlines.

• Identify repetitive design tasks and propose practical improvements to templates and production workflows.

• Collaborate with senior designers on briefs requiring new creative directions or extensions of the existing identity.

📝 Enhancement Note: The responsibilities highlight a dual focus on external-facing social media and internal-facing People & Culture communications. The emphasis on "applying an established brand identity" and "finding fresh ways to express it" indicates a role that requires strong execution and creative interpretation within defined parameters, rather than brand strategy development.

🎓 Skills & Qualifications

Education: Bachelor's degree in Graphic Design, Visual Arts, Communications, or a related field, or equivalent practical experience.

Experience: Approximately three to five years of professional experience in brand design, visual design, or graphic design, gained either in-house or within an agency setting.

Required Skills:

• Demonstrated expertise in brand design principles, with a strong portfolio showcasing exceptional typography, composition, hierarchy, and attention to detail.

• Proven experience in applying and extending an established visual identity across diverse formats and communication needs.

• Strong digital production skills, with a high degree of confidence in creating content specifically for social media platforms.

• Ability to translate clear creative briefs into polished, effective design solutions, managing work independently from conception through to final delivery.

• Excellent organizational skills, with the capacity to effectively manage recurring requests, planned campaigns, and occasional fast-turnaround projects.

• A collaborative, low-ego approach, with the ability to both give and receive direct feedback constructively.

• Sensitivity and sound judgment when handling internal, people-related, or confidential communication materials.

• Thoughtful and proficient use of generative AI and modern creative tools to enhance speed and efficiency without compromising craft or brand consistency.

• Professional proficiency in written and spoken English. Preferred Skills:

• Basic motion design skills for creating short-form animated content for social media.

• Direct experience working collaboratively with Social Media or content creation teams.

• Prior experience in employer branding, recruitment marketing, or internal communications design.

• Experience collaborating with People & Culture, HR, or Recruitment departments.

• Additional skills in illustration, photography, or other image-making disciplines.

• Experience preparing materials for internal events or print production.

• Familiarity with the crypto, fintech, or highly technical product industries.

• A genuine interest in Web3, digital ownership, or emerging technologies.

📝 Enhancement Note: The "Requirements" section emphasizes practical application and execution within a defined brand framework. The "Nice to have" section indicates areas where additional skills can provide a competitive advantage, particularly in specialized design areas and industry context.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio is mandatory for all applications.

• Provide direct links to your portfolio; attachments will not be considered.

• Projects should demonstrate high-frequency digital production, particularly in social media design.

• Showcase excellent visual design fundamentals, a keen eye for craft, and attention to detail.

• Include examples of a social campaign or communication system adapted across multiple formats.

• Feature work created within the constraints of an established brand identity, highlighting your role and decision-making process.

• For each project, clearly articulate your specific contribution, the brief or constraint, and the strategic decisions you made.

• A few well-explained projects demonstrating depth are preferred over a large collection of disconnected visuals. Process Documentation:

• While not explicitly requested as a separate document, the portfolio should implicitly demonstrate understanding of design workflows:

  • Brief Interpretation: How you translate client or team briefs into design concepts.
  • Iterative Design: Your process for incorporating feedback and refining designs.
  • Production & Delivery: How you prepare and deliver final assets for various platforms.
  • Template & System Design: Your approach to creating reusable elements that enhance efficiency and consistency.

📝 Enhancement Note: The primary focus for portfolio requirements is on demonstrating practical design execution, adaptability within a brand, and efficient production. The emphasis is on the quality and context of the work presented, rather than formal process documentation.

💵 Compensation & Benefits

Salary Range:

The salary for this role is not specified in the job posting. However, based on industry standards for a Brand Designer with 3-5 years of experience in Central/Eastern Europe (specifically Croatia and Serbia) and considering the company's growth in the tech/crypto sector, a competitive salary range can be estimated.

• Estimated Range: €25,000 - €45,000 annually (gross).

• Methodology: This estimate is derived from research into comparable Brand Designer roles in tech companies within the specified regions. Factors considered include experience level, industry (crypto/fintech), company size (growing startup), and the cost of living in Zagreb and Novi Sad. Actual compensation will be determined by the candidate's specific experience, skills, and performance during the interview process.

Benefits:

• Individual education budget: Supports continuous learning and professional development.

• Cool team buildings: Opportunities for team bonding and social interaction.

• Private health insurance: Comprehensive healthcare coverage.

• Flexible work environment: Trust-based, supporting well-being and creativity.

• Flexible work time: Allows employees to work when they are most productive, with no micromanagement.

• Opportunity to learn about Crypto: Onboarding and continuous learning for those new to the industry.

Working Hours: 40 hours per week (flexible work time).

📝 Enhancement Note: Salary is estimated based on regional market data for similar roles. Benefits are directly extracted from the job description and highlighted for their relevance to employee growth and well-being.

🎯 Team & Company Context

🏢 Company Culture

Industry: Cryptocurrency / Web3 / Fintech. Solflare operates at the intersection of cutting-edge blockchain technology and financial independence, providing a critical gateway for users into the decentralized web.

Company Size: Nearly 140 employees. This indicates a rapidly growing startup environment that offers opportunities for impact and career progression while maintaining a relatively close-knit team dynamic.

Founded: 2021. As a relatively young company, Solflare is agile, innovative, and likely operates with a fast-paced, growth-oriented mindset.

Team Structure:

• The Brand Designer will be part of the Brand & Creative team.

• They will collaborate closely with the Social Media and Marketing teams.

• There will be significant collaboration with the People & Culture and Recruitment teams.

• Creative direction and support will come from senior members of the design team. Methodology:

• Data-Driven Design: While not explicitly stated for design, the company's vision and the nature of crypto suggest a data-informed approach to product and marketing.

• Agile & Iterative: Given the fast-paced nature of crypto and a growing startup, design processes likely involve rapid iteration, feedback loops, and adaptation.

• User-Centricity: The vision of empowering users with control over their assets implies a strong focus on user experience and clear communication.

Company Website: Solflare.com

📝 Enhancement Note: The company culture is described as driven by curiosity, grit, accountability, learning fast, solving smart, and mutual support. This suggests an environment that values proactive problem-solving and continuous improvement, which is crucial for design roles in a dynamic industry.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned at a Mid-Level (2-5 years of experience) within the Brand & Creative department. It requires independent execution and ownership of specific design tasks, particularly for social media and internal communications, while receiving direction from senior designers.

Reporting Structure: The Brand Designer reports to senior members of the design team within the Brand & Creative department and collaborates closely with stakeholders in Social Media, Marketing, and People & Culture.

Operations Impact: The Brand Designer's work directly influences Solflare's external perception through social media presence and internal culture through employee communications. High-quality, consistent branding contributes to brand recognition, user engagement, talent acquisition, and employee morale.

Growth Opportunities:

• Skill Specialization: Develop deeper expertise in social media design, motion graphics, employer branding, or internal communications.

• Creative Leadership: With proven performance and initiative, potential to take on more complex creative projects or lead smaller design initiatives.

• Industry Expertise: Gain significant knowledge and experience in the rapidly evolving Web3 and crypto space, a valuable asset in the tech industry.

• Cross-functional Exposure: Develop a strong understanding of marketing, social media strategy, and HR/People & Culture functions through close collaboration.

• Mentorship: Receive guidance from senior designers, potentially leading to opportunities for more strategic design input over time.

📝 Enhancement Note: Growth in this role is likely to come from mastering execution within the brand system, contributing to efficiency through template development, and potentially expanding into more specialized design areas or taking on more ownership of specific communication channels.

🌐 Work Environment

Office Type: Solflare offers a flexible work environment with options for remote work or office-based presence in their established locations.

Office Location(s): Offices are located in Zagreb (Croatia), Belgrade (Serbia), and Novi Sad (Serbia). Remote team members are also part of the global workforce.

Workspace Context:

• Collaborative Environment: The emphasis on "we, not me" culture and cross-functional collaboration suggests an environment where designers work closely with marketing, social media, and HR teams.

• Tools & Technology: While specific tools are not detailed in this section, it's implied that modern design software and potentially AI tools will be readily available and utilized.

• Team Interaction: Opportunities for interaction with colleagues across different departments, fostering a holistic understanding of the company's operations.

Work Schedule: Flexible work time is emphasized, allowing employees to work when they are most productive. The standard is a 40-hour work week, but the emphasis is on results and productivity rather than strict adherence to specific hours.

📝 Enhancement Note: The flexible work environment and hours are key features, appealing to candidates who value autonomy and work-life balance. The hybrid and remote options provide significant flexibility.

📄 Application & Portfolio Review Process

Interview Process:

1. Initial Screening: Likely an HR or recruiter review of application, resume, and portfolio links.

2. Portfolio Review & Technical Interview: Senior designers or the Brand & Creative lead will review the portfolio for craft, consistency, and relevant experience. This will likely be followed by a technical discussion about design process, tools, and problem-solving.

3. Hiring Manager/Team Interview: Discussion with the hiring manager and potentially key collaborators (e.g., Social Media Manager, People Operations Lead) to assess fit with the team and role responsibilities.

4. Final Interview: May involve a discussion with a company leader or a final assessment of cultural fit and strategic alignment.

Portfolio Review Tips:

• Show, Don't Just Tell: Ensure your portfolio clearly demonstrates the required skills. Focus on projects that showcase high-frequency digital production, especially social media.

• Brand Application: Highlight projects where you successfully applied an existing brand identity. Explain the challenges and your solutions in adapting the brand.

• Contribution Clarity: For each project, explicitly state your role, the brief, the constraints, and the specific decisions you made. This is crucial for understanding your impact.

• Process & Workflow: While not formal documentation, your project descriptions should implicitly communicate your design process, from brief to final delivery and how you handle feedback.

• Efficiency Focus: If you have examples of creating templates or systems that improved efficiency, be sure to include and explain them.

• Conciseness: A few well-explained, impactful projects are better than a large volume of less relevant work.

Challenge Preparation:

• Design Exercise: Be prepared for a potential design exercise, either take-home or live, likely focusing on creating social media assets or internal communication materials based on a Solflare brief.

• Brand Consistency: Practice applying the Solflare brand guidelines (research their website) to new concepts.

• Speed & Volume: Be ready to discuss how you manage producing a high volume of content efficiently while maintaining quality.

• AI Integration: Be prepared to discuss how you use generative AI tools to enhance your workflow without compromising design integrity.

• Collaboration Scenarios: Think about how you would work with Social Media managers to balance planned content with reactive needs, and with People & Culture to communicate sensitive information.

📝 Enhancement Note: The emphasis on portfolio content and the potential for a design challenge suggests that practical application and demonstration of skills are paramount for this role.

🛠 Tools & Technology Stack

Primary Tools:

• Design Software: Proficiency in industry-standard design software is essential. This would typically include:

  • Adobe Creative Suite: Photoshop, Illustrator, InDesign.
  • Figma: Increasingly common for collaborative design, especially in tech companies.

• Generative AI Tools: Mentioned as a requirement, indicating familiarity with tools like Midjourney, DALL-E, or similar for concept generation, asset creation, or workflow enhancement.

• Prototyping/Animation Tools (Preferred):

  • After Effects: For lightweight animation and motion graphics.
  • Principle, ProtoPie, or similar: For interactive prototyping if needed.

Analytics & Reporting:

• While not directly a designer's tool, understanding how design impacts engagement metrics on social media is beneficial. Familiarity with social media analytics platforms is a plus. CRM & Automation:

• Not directly applicable to the Brand Designer role, but understanding how marketing automation or CRM systems might use branded assets is helpful.

📝 Enhancement Note: The explicit mention of "generative AI and modern creative tools" indicates a forward-looking approach to design technology and a requirement for candidates to be adaptable and explore new tools.

👥 Team Culture & Values

Operations Values:

• Problem-solvers: A proactive approach to identifying and resolving design challenges, whether creative or production-related.

• Self-starters: Taking ownership of tasks, following through on delivery, and demonstrating initiative without constant supervision.

• Team players: Embracing a "we, not me" mentality, collaborating effectively, and supporting colleagues across departments.

• Adaptable minds: Openness to change, questioning existing processes, and actively seeking better ways to design and produce.

• Ownership mindset: Taking full responsibility for design work from start to finish, communicating openly, and learning from every experience.

Collaboration Style:

• Cross-functional Integration: Working closely with Social Media, Marketing, and People & Culture teams to ensure design aligns with their strategic goals and communication needs.

• Feedback Exchange: A culture of giving and receiving direct feedback, essential for iterative design and continuous improvement.

• Knowledge Sharing: Implicit in a collaborative environment, encouraging the sharing of design best practices, tool tips, and creative inspiration.

📝 Enhancement Note: The listed personality traits directly translate into expected behaviors within the team and company culture, emphasizing proactivity, collaboration, and a commitment to continuous improvement.

⚡ Challenges & Growth Opportunities

Challenges:

• High Volume, High Frequency: Consistently producing a large volume of high-quality social media content for a fast-moving crypto brand requires efficiency and strong time management.

• Balancing Planned vs. Reactive: Effectively managing scheduled content creation alongside urgent, short-turnaround requests from the Social Media team.

• Maintaining Brand Freshness: Expressing an established brand identity in novel ways across diverse social platforms without diluting its core message.

• Translating Complex Information: Designing clear and engaging visuals for internal communications that convey potentially complex or sensitive topics from the People & Culture team.

• Adapting to New Tools: Integrating generative AI and other modern creative tools into workflows while maintaining design integrity and brand consistency.

Learning & Development Opportunities:

• Specialized Design Skills: Deepen expertise in motion graphics, social media campaign design, or employer branding.

• Industry Acumen: Develop a strong understanding of the Web3 and crypto landscape, its communication nuances, and its target audiences.

• Cross-functional Learning: Gain insights into marketing strategies, social media engagement tactics, and HR/People & Culture communication best practices.

• Process Optimization: Contribute to and learn from efforts to streamline design workflows and template systems.

📝 Enhancement Note: The challenges presented are typical for high-growth tech companies and specifically for design roles focused on high-volume digital output. Growth opportunities are tied to mastering these challenges and expanding skill sets.

💡 Interview Preparation

Strategy Questions:

• Brand Application: "Describe a time you had to work within strict brand guidelines. How did you ensure consistency while still bringing fresh creative energy to the work?"

• Social Media Design Process: "Walk us through your process for creating a social media campaign from brief to final assets. How do you adapt content for different platforms?"

• Handling Feedback: "Tell us about a time you received challenging feedback on a design. How did you handle it, and what was the outcome?"

• Efficiency & AI: "How do you leverage tools like generative AI in your design workflow? What are the benefits and potential drawbacks?"

• Collaboration Scenarios: "Imagine the Social Media team needs a graphic for a breaking news event within two hours. How would you approach this request?" or "How would you collaborate with the People & Culture team to design an internal announcement about a new policy?"

Company & Culture Questions:

• Research Solflare's current social media presence, website, and mission. Understand their brand voice and visual style.

• Be prepared to discuss how your design philosophy aligns with Solflare's values (problem-solver, self-starter, team player, adaptable, ownership).

• Understand the company's vision for Web3 and financial independence, and how design contributes to it. Portfolio Presentation Strategy:

• Storytelling: For each project, craft a narrative that explains the problem, your role, your process, the challenges, and the impact of your design.

• Visual Clarity: Ensure your presentation is visually clean, well-organized, and easy to follow. Use clear headings and concise descriptions.

• Highlight Key Skills: Explicitly point out how your projects demonstrate the required skills (typography, composition, brand application, social media production, efficiency).

• Contribution Focus: Clearly delineate your individual contributions, especially if the work was done in a team or agency setting.

• Interactive Elements: If presenting digitally, be ready to navigate your portfolio smoothly and answer questions about specific pieces.

📝 Enhancement Note: Interview questions will likely probe practical application, problem-solving skills, collaboration, and understanding of brand within a fast-paced digital environment.

📌 Application Steps

To apply for this Brand Designer position:

• Submit your application through the provided link on SmartRecruiters.

• Portfolio Preparation: Curate your portfolio to prominently feature 2-4 of your strongest projects that directly address the requirements, particularly social media, high-frequency digital production, and brand application. Ensure clear descriptions of your contribution and process for each.

• Resume Optimization: Tailor your resume to highlight relevant experience (3-5 years in brand/graphic design), key skills (typography, digital production, social media design, Adobe Suite, AI tools), and any experience in crypto, fintech, or employer branding. Use keywords from the job description.

• Company Research: Thoroughly review Solflare's website, social media channels, and mission statement. Understand their current brand identity, tone of voice, and target audience.

• Prepare for Collaboration: Think about specific examples of how you've collaborated with marketing, social media, or HR teams to achieve communication goals through design. Be ready to discuss your approach to feedback and iterative design.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

---