Brand Designer

📍 Job Overview

Job Title: Brand Designer

Company: Fresha

Location: London, England, United Kingdom

Job Type: Full-time

Category: Marketing & Design Operations

Date Posted: 2026-06-10

Experience Level: 2-5 Years

Remote Status: On-site

🚀 Role Summary

• Design and evolve Fresha's brand identity across diverse marketing channels, including social media, email, print collateral, and physical event spaces.

• Drive creative, innovative, and conceptual thinking for both internal and external-facing marketing outputs, pushing the boundaries of brand expression.

• Collaborate closely with the Product Design and Marketing teams to develop integrated creative ideas and execute impactful campaign strategies.

• Champion best practices in design, including the establishment and maintenance of design guidelines, modular design principles, usability, and accessibility standards.

• Take ownership of marketing briefs, working autonomously to translate concepts into high-performing visual assets that align with business objectives and customer impact.

📝 Enhancement Note: This role is positioned within the Marketing team but requires close collaboration with Product Design, indicating a need for strong cross-functional understanding and the ability to bridge brand aesthetics with user experience principles. The emphasis on autonomy and taking a brief implies a mid-level designer ready to lead projects.

📈 Primary Responsibilities

• Branding Execution: Develop, refine, and consistently apply the Fresha brand identity across all marketing touchpoints, ensuring visual cohesion and impact. This includes creating assets for social media ads, email campaigns, print materials, and trade show/market booth environments.

• Creative Delivery: Translate marketing briefs into compelling visual designs, delivering creative, innovative, and conceptual thinking for a wide range of outputs that extend beyond basic logo application.

• Cross-Functional Collaboration: Work closely with the Head of Brand & Content Marketing and the broader design team to brainstorm creative ideas, develop campaign executions, and contribute to strategic marketing initiatives.

• Design System Stewardship: Co-create, maintain, and advance Fresha's design systems and patterns, championing modular design, usability, and accessibility standards to ensure scalable and consistent design across all platforms.

• Process & Best Practice Implementation: Establish, promote, and enforce design guidelines, best practices, and standards, acting as a custodian of consistent design and brand narrative across all creative output.

• Autonomous Project Management: Demonstrate the ability to take a design brief and independently drive projects from conception to completion, making confident design decisions with minimal oversight.

• Motion Graphics Integration: Create dynamic and engaging motion graphics assets to animate digital content, making motion a fundamental element of creative output for social and digital campaigns.

• Production & Scalability Management: Manage large-scale design projects across multiple markets, overseeing moodboarding, versioning, localization, and the creation of scalable templates to ensure efficient and consistent delivery.

📝 Enhancement Note: The responsibilities highlight a need for a designer who can execute across a broad spectrum of marketing design needs, from static ads to physical spaces, while also contributing to the underlying design systems and processes. The emphasis on autonomy and performance-driven craft suggests a role that requires both creative vision and a results-oriented approach.

🎓 Skills & Qualifications

Education: While specific educational requirements are not detailed, a Bachelor's degree in Graphic Design, Visual Communications, or a related field is standard. Candidates with a strong portfolio and relevant experience may be considered without a formal degree.

Experience: 2-5 years of professional experience in brand design, multidisciplinary design, or a similar creative role, preferably within a fast-paced, growth-oriented company.

Required Skills:

• Brand Identity Development: Proven ability to build, develop, and evolve brand identities across multiple platforms.

• 360° Marketing Design: Demonstrated experience creating high-performing assets for social media ads (Meta, YouTube, Google), email campaigns, print collateral, and physical brand touchpoints (e.g., trade show booths).

• Motion Graphics Proficiency: High proficiency in creating dynamic and engaging motion graphics using industry-standard software.

• Design Software Mastery: Expert-level command of Adobe Creative Suite (Photoshop, Illustrator, After Effects, Premiere Pro) and Figma for design and prototyping.

• Design Systems Thinking: Experience in co-creating, maintaining, and advancing design systems and patterns, understanding modular design, usability, and accessibility.

• Conceptual & Strategic Thinking: Ability to take a brief, develop innovative concepts, and translate them into effective visual designs that meet commercial objectives.

• Autonomous Work Ethic: Proven ability to work independently, manage multiple projects, and make confident design decisions with minimal supervision.

• Adaptability & Iteration: Flexibility and speed in adapting to evolving brand guidelines and iterating quickly on designs in a fast-paced environment.

• Production Management: Strong organizational skills to manage large-scale projects, including moodboarding, versioning, localization, and template creation.

• Trend Awareness: Keen understanding of current social media trends, cultural shifts, and emerging design aesthetics.

Preferred Skills:

• AI Tool Integration: Familiarity and experience using AI tools to enhance the design process and output.

• Ad Copywriting: Ability to write compelling and effective ad copy that complements visual designs.

• Experience in SaaS/Tech Industry: Familiarity with the design challenges and opportunities within the technology or SaaS sector.

📝 Enhancement Note: The emphasis on a "growth mindset" and "development potential" suggests that while a strong portfolio and core skills are essential, Fresha also values candidates who are eager to learn, adapt, and contribute to the company's forward momentum. The inclusion of AI tools and trend awareness points to a forward-thinking design team.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Comprehensive Case Studies: Showcase 3-5 distinct projects that demonstrate a full design lifecycle, from brief to execution, highlighting your strategic thinking, creative process, and final output.

• Brand Evolution Examples: Include examples of how you have built, developed, or evolved a brand identity, showcasing consistency across various marketing channels.

• Marketing Asset Showcase: Feature a variety of high-performance marketing assets, including social media ads (static and motion), email designs, and examples of print collateral.

• Motion Graphics Demonstration: A dedicated section or clear examples within case studies demonstrating your motion graphics capabilities and how they enhance digital assets.

• Design System Contributions: If applicable, showcase examples of your involvement in creating or contributing to design systems, patterns, or style guides.

• Problem/Solution Framing: Clearly articulate the design challenge or business objective for each project and how your design solutions addressed it effectively.

Process Documentation:

• Workflow Visualization: Applicants may be asked to walk through their typical design workflow for a marketing campaign or brand initiative, detailing key stages, decision points, and collaboration touchpoints.

• Tool Proficiency Demonstration: Be prepared to discuss how you leverage specific tools (Figma, Adobe Creative Suite, AI tools) to optimize your design process and achieve project goals.

• Iteration & Feedback Integration: Showcase examples of how you have incorporated feedback and iterated on designs to improve outcomes, demonstrating adaptability and a collaborative spirit.

📝 Enhancement Note: The job description emphasizes "creative ownership & autonomy" and "performance-driven craft." Therefore, portfolios should not only showcase aesthetic quality but also demonstrate a clear understanding of marketing objectives, commercial impact, and the ability to work independently. A strong portfolio for this role will highlight the designer's ability to translate business needs into compelling visual solutions that drive results.

💵 Compensation & Benefits

Salary Range: For a Brand Designer with 2-5 years of experience in London, a competitive salary range is estimated to be between £40,000 and £60,000 per annum. This estimate is based on industry benchmarks for similar roles in London, considering the company's growth stage and the demand for skilled creative professionals.

Benefits:

• Comprehensive Health Coverage: Access to private health insurance, potentially including dental and vision coverage.

• Generous Paid Time Off: A competitive annual leave allowance, likely including public holidays.

• Pension Scheme: Contribution towards a workplace pension plan.

• Professional Development: Opportunities for training, workshops, and conferences to enhance design skills and stay current with industry trends.

• Team Events & Socials: Regular opportunities for team building and social interaction to foster a strong company culture.

• Potential for Stock Options: Depending on the company's stage and policies, there may be opportunities for equity participation.

• Employee Assistance Program: Support services for personal and professional well-being.

Working Hours: Fresha operates on a standard 40-hour work week. However, the role requires an on-site presence five days a week, emphasizing collaboration and in-person teamwork.

📝 Enhancement Note: The salary range is an estimate based on typical London market rates for a Brand Designer with 2-5 years of experience. Actual compensation will depend on the candidate