Brand Designer

📍 Job Overview

Job Title: Brand Designer

Company: BJAK

Location: Jakarta, Indonesia (Remote)

Job Type: Full-Time

Category: Creative & Media / Art & Design

Date Posted: 2026-05-15

Experience Level: Mid-Senior (5-8 years)

Remote Status: Fully Remote

🚀 Role Summary

• Spearhead the creation of impactful visual design assets for a leading insurance platform, driving brand consistency and engagement across all digital touchpoints.

• Evolve and champion BJAK's brand identity, ensuring premium execution and clarity in all marketing, web, product, and campaign materials.

• Collaborate closely with marketing, content, product, and performance teams to deliver on-brand creative that directly contributes to business results and societal efficiency.

• Design and adapt visual narratives for diverse audiences, including consumers, business partners, and internal stakeholders, to foster understanding and drive desired actions.

📝 Enhancement Note: This role is positioned as a Brand Designer with a strong emphasis on visual storytelling and brand stewardship within a technology-driven company. The "remote OK" status and "Indonesia" location imply a need for strong self-management and asynchronous communication skills, common in fully remote GTM operations. The mention of AI integration in the company description suggests an openness to innovative design tools and workflows.

📈 Primary Responsibilities

• Lead the end-to-end design process for high-impact visual assets, encompassing campaigns, social media, web, product visuals, and comprehensive marketing collateral.

• Develop and meticulously maintain BJAK’s brand identity, ensuring its clear, consistent, and premium execution across all internal and external communication channels.

• Foster robust collaboration with marketing, content, product management, and performance teams to ensure all creative deliverables align with brand standards and drive measurable business outcomes.

• Craft compelling visual designs tailored to resonate with a broad spectrum of audiences, from end consumers and strategic partners to internal employee groups.

• Establish, document, and custodian of BJAK’s brand guidelines, visual standards, and asset libraries to ensure consistent application across all platforms.

• Provide mentorship and creative guidance to junior designers, fostering their development and ensuring the highest quality of creative output across the team.

• Directly report to the Creative Manager, actively contributing to the strategic direction and evolution of the company's overall brand narrative and visual strategy.

📝 Enhancement Note: The responsibilities highlight a blend of hands-on design execution and strategic brand management, typical for a mid-to-senior level brand designer. The emphasis on "driving results" and "contributing positively to society by making it more efficient" suggests a performance-oriented culture where design impact is measured.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a Bachelor's degree in Graphic Design, Visual Communications, Fine Arts, or a related field is highly recommended. Equivalent professional experience and a strong portfolio will be considered.

Experience: 5–8 years of progressive experience in brand design, graphic design, or related creative roles, with a proven track record of developing and executing successful brand identities.

Required Skills:

• Brand Storytelling: Demonstrated ability to translate complex briefs and brand narratives into compelling and impactful visual designs.

• Visual Excellence: Strong portfolio showcasing a deep understanding of layout, typography, composition, color theory, and visual hierarchy.

• Design Software Proficiency: Expert-level command of industry-standard design tools, specifically Adobe Creative Suite (Photoshop, Illustrator, InDesign) and Figma.

• Motion Design Fundamentals: Experience with motion graphics tools, including After Effects and/or Premiere Pro, for creating dynamic visual content.

• Brand Consistency Management: Proven ability to maintain and enforce brand guidelines and visual standards across diverse media.

• Cross-functional Collaboration: Excellent communication and interpersonal skills, with a demonstrated ability to work effectively with marketing, product, and content teams.

• Mentorship Capability: Experience guiding and providing constructive feedback to junior designers.

Preferred Skills:

• Performance Marketing Design: Experience designing visuals specifically for paid social, display advertising, or other performance-driven marketing channels.

• Advanced Motion Graphics/VFX: Skills in more advanced motion graphics, basic visual effects (VFX), sound editing, or related multimedia production.

• Design Systems: Familiarity with the principles and application of design systems, including the creation and management of templates and brand libraries.

• AI Design Tool Integration: Experience or strong interest in leveraging AI tools for design ideation, asset generation, or workflow enhancement.

📝 Enhancement Note: The experience requirement (5-8 years) places this role at a mid-to-senior level, suggesting a need for independent work and strategic input. The emphasis on both Adobe Creative Suite and Figma indicates a modern design workflow that values both traditional and collaborative digital design tools. The "Nice to Have" skills point towards a forward-thinking team that embraces new technologies and specialized creative outputs.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Brand Storytelling Case Studies: Showcase 2-3 comprehensive case studies detailing the evolution of a brand's visual identity or the development of a major campaign, emphasizing strategic thinking and creative problem-solving.

• Visual Execution Examples: Include a diverse range of high-quality design assets demonstrating expertise in layout, typography, composition, and brand consistency across different media (web, social, print, product).

• Tool Proficiency Demonstration: Visually or contextually indicate proficiency in key tools such as Adobe Creative Suite and Figma, and if applicable, motion tools like After Effects.

• Impact Metrics (if available): Where possible, include quantifiable results or metrics demonstrating the impact of your design work (e.g., engagement rates, conversion improvements, brand recall).

Process Documentation:

• Ideation & Concept Development: Present examples of your process for brainstorming, sketching, mood boarding, and developing initial design concepts.

• Design Iteration & Refinement: Demonstrate how you incorporate feedback and iterate on designs to achieve optimal results, showing progression from early drafts to final assets.

• Cross-functional Workflow: Illustrate how you collaborate with non-design teams (marketing, product) to gather requirements, present concepts, and finalize deliverables, highlighting communication strategies.

📝 Enhancement Note: For a Brand Designer role, the portfolio is paramount. The emphasis here is on demonstrating not just aesthetic skill but also strategic thinking, process, and the ability to drive results through design. Portfolio requirements are tailored to showcase brand narrative development, tool proficiency, and collaborative capabilities.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a Brand Designer with 5-8 years of experience in Indonesia, and considering the remote nature of the role and the company's focus on a "superior application platform," a competitive annual salary range is estimated between IDR 250,000,000 - IDR 450,000,000 (approximately $15,500 - $28,000 USD). This range can vary based on the candidate's specific experience, portfolio strength, and negotiation.

Benefits:

• Competitive Salary: A salary package benchmarked against industry standards for experienced design professionals.

• Creative Leadership Opportunity: Potential for growth into a creative leadership role within the organization, offering career advancement and increased responsibility.

• Remote Working Flexibility: The ability to work remotely from anywhere within Indonesia, offering a flexible work-life balance.

• Impactful Work: Opportunity to create high-impact visuals that reach millions of users and contribute to the company's mission.

• Collaborative Environment: Work within a fast-moving team that values clear thinking, strong design principles, and effective execution.

• Creative Culture: A supportive environment where creativity, experimentation, and continuous learning are actively encouraged.

Working Hours: The standard full-time working hours are estimated at 40 hours per week. While remote, maintaining consistent availability during core Indonesian business hours (Asia/Jakarta time zone) is generally expected for effective collaboration, though flexibility may be offered.

📝 Enhancement Note: Salary estimation is based on general market data for Indonesia in the creative/design field for experienced professionals, adjusted for a remote role with a company described as building "superior application platforms." Benefits are directly drawn from the job description, emphasizing career growth and flexibility. Working hours are a standard assumption for full-time roles, with a note on core availability for remote teams.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology, specifically focused on building "superior application platforms," with a strong initial success in digitizing the insurance industry in Southeast Asia. The company is also expanding into emerging use cases, integrating AI technologies. This positions BJAK at the intersection of FinTech, InsurTech, and AI-driven innovation.

Company Size: BJAK operates within a "very flat organization" with a "densely talented, highly motivated" team. While specific numbers aren't provided, this suggests a dynamic, agile environment, likely ranging from 50-250 employees, where individual contributions are highly visible and impactful.

Founded: BJAK was founded with the mission of creating successful businesses and contributing positively to society through efficiency. Their development of the first and leading insurance platform in Southeast Asia, serving over 8 million users, highlights a history of innovation and significant market impact.

Team Structure:

• Operations Team Aspect 1: The design team is likely small and specialized, reporting to a Creative Manager. The flat organizational structure implies direct access to senior leadership.

• Operations Team Aspect 2: Designers will report directly to the Creative Manager, with potential for peer collaboration with other designers and close partnerships with marketing, content, and product teams.

• Operations Team Aspect 3: Cross-functional collaboration is a key element, with designers working closely with marketing for campaigns, content for asset integration, and product for UI/UX related visuals.

Methodology:

• Operations Process 1 (Data Analysis): While not a direct operations role, the company's focus on efficiency and AI suggests data-driven decision-making. Designers will likely need to understand how their visuals perform and contribute to data-informed optimizations.

• Operations Process 2 (Workflow Planning): The emphasis on "engineering and product excellence" and a "fast-paced, high-iteration environment" indicates a need for efficient design workflows, clear project management, and adaptability.

• Operations Process 3 (Automation & Efficiency): The company's mission to make things "more efficient" and integration of AI suggest an openness to leveraging technology and automation to streamline processes, including design production.

Company Website: https://bjak.my/en/about-us

📝 Enhancement Note: The company culture is characterized by innovation, efficiency, and a flat hierarchy, which translates to a dynamic and potentially fast-paced work environment for designers. The focus on technology and AI suggests a forward-thinking approach.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Brand Designer, representing a mid-to-senior level within a creative function. It requires significant independent contribution, strategic input on brand direction, and the ability to mentor junior talent. This level is crucial for shaping brand perception and ensuring consistent visual communication.

Reporting Structure: The Brand Designer reports directly to the Creative Manager. This structure suggests a focused creative leadership and clear lines of communication for strategic direction and feedback. Mentorship of junior designers implies a potential for team lead responsibilities in the future.

Operations Impact: The Brand Designer's impact is directly tied to the company's ability to communicate its value proposition effectively. By creating compelling visuals for campaigns, web, and product, the designer influences brand perception, user engagement, customer acquisition, and ultimately, business growth. The "millions of users" served by BJAK underscore the broad reach and potential impact of this role.

Growth Opportunities:

• Operations Skill Advancement: Develop advanced skills in brand strategy, visual storytelling, and potentially specialized areas like motion graphics or AI-assisted design.

• Creative Leadership Path: With proven success and mentorship capabilities, there's a clear path to a team lead or senior creative role, managing design projects and teams.

• Industry Specialization: Deepen expertise within the InsurTech/FinTech sector, understanding the unique visual communication needs of this industry.

• Cross-functional Expertise: Gain broader experience by collaborating closely with marketing, product, and performance teams, understanding their operational needs and how design supports them.

📝 Enhancement Note: This role offers a significant opportunity for a designer to influence a growing technology company's brand at a critical stage. The flat structure and emphasis on impact provide a fertile ground for career advancement into leadership roles.

🌐 Work Environment

Office Type: While BJAK operates in a "very flat organization," the "remote working flexibility within Indonesia" indicates a fully remote work environment for this position. This means no central office space is required for the Brand Designer.

Office Location(s): The role is designated as remote within Indonesia. This allows the designer to work from any location within the country, offering flexibility and autonomy. BJAK's headquarters are in Jakarta, Indonesia, suggesting that while remote, the company's operational hub is there.

Workspace Context:

• Collaborative Environment: Despite being remote, the company emphasizes collaboration. This will likely involve frequent use of digital collaboration tools for meetings, feedback sessions, and project discussions.

• Operations Tools & Technology: Designers will be expected to be proficient with essential design software (Adobe CC, Figma) and communication platforms (e.g., Slack, Zoom, project management tools). Access to cloud-based storage and file-sharing systems will be crucial.

• Team Interaction: Opportunities for team interaction will primarily be through scheduled virtual meetings, design critiques, and asynchronous communication channels. Building rapport and strong working relationships will rely on proactive engagement.

Work Schedule: The role is full-time (estimated 40 hours/week). While remote, designers are expected to be available during core business hours in the Asia/Jakarta time zone to facilitate effective collaboration with the wider team. Flexibility in daily scheduling may be possible, but responsiveness is key.

📝 Enhancement Note: The fully remote nature of this role requires a high degree of self-discipline and proactive communication. The "workspace context" focuses on how remote work is managed within a collaborative and technology-driven company.

📄 Application & Portfolio Review Process

Interview Process:

• Process Step 1 (Initial Screening): A review of your resume and portfolio to assess alignment with the role's requirements and BJAK's brand aesthetic. Preparation: Ensure your portfolio is easily accessible, well-organized, and clearly showcases your best brand design work.

• Process Step 2 (Creative Assessment/Interview): An interview with the Creative Manager and potentially other team members. This may include a discussion about your portfolio, design process, and approach to brand challenges. Preparation: Be ready to articulate your design decisions, the strategic thinking behind your work, and how you've handled creative briefs.

• Process Step 3 (Design Challenge/Case Study): A practical exercise or a deeper dive into a portfolio case study. This could involve a small design task or a presentation of a past project's journey from concept to execution, focusing on problem-solving and impact. Preparation: Prepare to walk through a relevant case study demonstrating your process, challenges, solutions, and results. If a task is given, focus on clear communication and strategic rationale.

• Process Step 4 (Final Interview): Potentially an interview with higher leadership to assess cultural fit and alignment with BJAK's mission and values. Preparation: Research BJAK's mission, values, and recent work to demonstrate genuine interest and alignment.

Portfolio Review Tips:

• Curate for Impact: Select your strongest, most relevant pieces. Focus on brand storytelling and visual excellence.

• Showcase Process: For 1-2 key projects, clearly outline your thought process, challenges, and how you arrived at the final design. Use visuals to illustrate stages of development.

• Highlight Metrics: If possible, include quantifiable results or metrics that demonstrate the effectiveness of your designs.

• Tailor to BJAK: If possible, subtly showcase work that aligns with BJAK's industry (FinTech/InsurTech) or their aesthetic preferences.

• Clarity and Professionalism: Ensure your portfolio is easy to navigate, visually appealing, and free of errors.

Challenge Preparation:

• Understand the Brief: If given a task, read the brief carefully and ask clarifying questions.

• Strategic Rationale: Focus on why you made certain design choices, not just what you designed. Connect your decisions to business objectives.

• Time Management: Pace yourself to deliver a thoughtful response within the given timeframe.

• Presentation: Practice presenting your work concisely and engagingly, highlighting key aspects and impact.

📝 Enhancement Note: The interview process is structured to assess both creative skills and strategic thinking. Emphasis is placed on portfolio presentation and the ability to articulate design rationale and impact, which are critical for a role influencing brand perception.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Expert proficiency required in Photoshop, Illustrator, and InDesign for creating and manipulating visual assets, illustrations, and layouts.

• Figma: Essential for collaborative design, UI prototyping, and creating design systems. Expected to be a primary tool for daily workflow and asset handoff.

• Motion Design Tools: Proficiency in After Effects and/or Premiere Pro for creating animations, explainer videos, and dynamic social media content.

Analytics & Reporting:

• Analytics Platforms (e.g., Google Analytics, platform-specific analytics): While not a direct responsibility, understanding how design impacts user behavior through analytics will be beneficial for optimizing future creative.

• Performance Tracking Tools: Familiarity with tools used by the performance marketing team to understand campaign effectiveness and ad creative performance.

CRM & Automation:

• Project Management Software (e.g., Asana, Jira, Trello): Crucial for managing design tasks, tracking project progress, and collaborating with cross-functional teams in a remote setting.

• Cloud Storage & Collaboration (e.g., Google Drive, Dropbox, Notion): Essential for storing, sharing, and collaborating on design assets and documentation.

📝 Enhancement Note: The technology stack clearly indicates a modern, digital-first design environment. Proficiency in Figma is highlighted as a core requirement, alongside the Adobe Suite. The inclusion of motion tools and the mention of AI tools suggest a dynamic and evolving creative technology landscape.

👥 Team Culture & Values

Operations Values:

• Excellence & Efficiency: A drive to create "superior application platforms" and make society "more efficient" permeates the culture, expecting high standards in both product and creative output.

• Innovation & AI Integration: The company's mission to integrate AI technologies suggests a culture that embraces forward-thinking solutions and technological advancements.

• Data-Driven Approach: While not explicitly stated for design, the company's tech focus implies that design decisions will increasingly be informed by data and performance metrics.

• Hands-on Contribution: In a "very flat organization," all members are expected to be hands-on and contribute directly, valuing initiative and direct impact.

• Collaboration & Clarity: Strong emphasis on working together across teams and communicating ideas clearly, especially in a remote setting.

Collaboration Style:

• Cross-functional Integration: Designers are expected to work closely with marketing, content, and product teams, acting as partners rather than just service providers.

• Feedback-Driven Iteration: The "fast-paced, high-iteration environment" suggests a culture where constructive feedback is regularly exchanged and used to refine designs.

• Knowledge Sharing: In a flat organization with talented individuals, there's likely an organic process of sharing best practices, design trends, and insights, possibly through internal workshops or informal channels.

📝 Enhancement Note: The company culture values efficiency, innovation, and hands-on contribution, fostering a dynamic environment where designers can have a significant impact and grow their expertise in a technology-focused industry.

⚡ Challenges & Growth Opportunities

Challenges:

• Maintaining Brand Consistency Remotely: Ensuring brand integrity across all touchpoints in a fully remote setting requires strong communication protocols and a robust brand guideline system. Mitigation: Proactive asset management, clear communication channels, and regular design reviews.

• Balancing Creative Vision with Performance Metrics: Delivering visually appealing designs that also meet specific performance goals (e.g., conversion rates) requires a data-informed approach and iterative testing. Preparation: Develop an understanding of key performance indicators relevant to marketing and product design.

• Adapting to Rapid Technological Changes: The company's stated integration of AI technologies means designers may need to quickly learn and adapt to new tools and workflows. Adaptation: Embrace continuous learning and experimentation with emerging design technologies and AI tools.

• Navigating a Flat Organizational Structure: While empowering, a flat structure can sometimes mean ambiguity in roles or decision-making processes. Guidance: Develop strong project management skills and clear communication strategies to navigate this environment effectively.

Learning & Development Opportunities:

• Operations Skill Advancement: Deepen expertise in brand strategy, visual design principles, and potentially specialize in areas like motion graphics, UI design, or AI-assisted creative workflows.

• Industry Exposure: Gain valuable experience working within the InsurTech/FinTech sector, understanding its specific design challenges and opportunities.

• Leadership Development: Opportunities to mentor junior designers and potentially take on more strategic leadership roles within the creative team.

• Continuous Learning: Access to resources or encouragement to stay updated on digital design trends, new software, and AI advancements relevant to creative production.

📝 Enhancement Note: The role presents opportunities to tackle evolving design challenges in a tech-forward company, particularly around remote collaboration and AI integration, fostering continuous professional growth.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to evolve a brand's visual identity. What was your process, and what were the key challenges and outcomes?" Preparation: Prepare a case study from your portfolio that demonstrates your strategic approach to brand evolution, focusing on research, conceptualization, execution, and impact.

• "How do you ensure brand consistency across diverse marketing channels, especially in a remote working environment?" Preparation: Discuss your methods for managing brand assets, communicating guidelines, and collaborating with teams to maintain visual integrity. Highlight your experience with remote collaboration tools.

Company & Culture Questions:

• "What interests you about BJAK's mission to make society more efficient through technology, and how do you see design contributing to that?" Preparation: Research BJAK's mission, products, and the InsurTech/FinTech industry. Connect your passion for design to their goals.

• "How do you approach collaboration with non-design teams like marketing or product? Can you share an example of a successful cross-functional project?" Preparation: Highlight your communication skills and ability to understand the needs and perspectives of other departments.

Portfolio Presentation Strategy:

• Storytelling is Key: Frame your portfolio as a narrative. For each project, explain the problem, your approach (process, tools, collaboration), and the solution (the final design) with its impact.

• Focus on Relevance: Prioritize work that showcases brand storytelling, visual excellence, and ideally, experience relevant to technology or FinTech.

• Demonstrate Process: Clearly show your thought process, including sketches, mood boards, and iterative stages. This reveals your problem-solving skills.

• Quantify Impact: Whenever possible, use data or metrics to support the effectiveness of your designs. If direct metrics aren't available, discuss qualitative feedback or expected outcomes.

• Technical Proficiency: Be prepared to discuss your mastery of tools like Adobe Creative Suite and Figma, and how you leverage them efficiently.

📝 Enhancement Note: The interview preparation section focuses on understanding BJAK's unique context (efficiency, AI, remote) and how a brand designer's skills directly contribute to their business objectives and culture.

📌 Application Steps

To apply for this Brand Designer position:

• Submit your application through the provided link on Ashby.

• Concrete Preparation Step 1: Curate your portfolio to prominently feature 2-3 strong case studies demonstrating brand storytelling, visual execution, and your design process. Ensure it's easily accessible online.

• Concrete Preparation Step 2: Tailor your resume to highlight keywords such as "Brand Design," "Visual Identity," "Adobe Creative Suite," "Figma," "Motion Graphics," and "Cross-functional Collaboration," emphasizing achievements relevant to the job description.

• Concrete Preparation Step 3: Prepare to articulate your design rationale, workflow, and the impact of your past projects during interviews. Practice presenting your portfolio walkthrough concisely and engagingly.

• Concrete Preparation Step 4: Thoroughly research BJAK's mission, products, and market position. Understand their emphasis on efficiency and AI integration to tailor your responses and demonstrate genuine interest in their culture and goals.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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