Brand Designer

📍 Job Overview

Job Title: Brand Designer

Company: Assort Health

Location: San Francisco, California, United States

Job Type: FULL_TIME

Category: Brand & Creative Operations

Date Posted: 2026-08-03T00:00:00

Experience Level: 6+ Years

Remote Status: Hybrid

🚀 Role Summary

• This role is pivotal in establishing and evolving the visual identity of Assort Health, a rapidly growing healthcare AI company, across all customer and employee touchpoints.

• The Brand Designer will be responsible for defining and maintaining the core visual language, including typography, color palettes, and design systems, ensuring consistent and premium brand expression.

• This position requires hands-on execution of creative work from concept to completion, spanning digital, web, social, print, events, sales enablement, and executive communications.

• A key aspect involves close collaboration with Product Marketing, Product Design, and leadership to translate complex healthcare AI concepts into compelling visual narratives and user experiences.

📝 Enhancement Note: This role is positioned as the first Brand Designer, indicating a foundational and strategic impact on the company's visual identity. The emphasis on "building from the ground up" and "establishing systems, standards, and visual language" suggests a need for a proactive, self-starter with strong strategic vision in brand development and design operations.

📈 Primary Responsibilities

• Define and maintain Assort Health's core visual language, including typography, color palette, design system, and scalable creative assets, serving as the foundational elements for all brand outputs.

• Ensure cohesive and premium brand expression across all customer touchpoints, including marketing campaigns, website, product interfaces, sales collateral, executive communications, and events.

• Concept, design, and execute creative work end-to-end across various mediums such as digital, web, social media, print, events, customer marketing, sales enablement, and executive presentations.

• Collaborate closely with Product Marketing, Product Design, Engineering, Revenue Marketing, and company leadership to translate complex healthcare AI concepts and product experiences into clear, compelling visual stories.

• Partner with Product Design to integrate the Assort brand seamlessly into the product experience, ensuring visual identity consistency between marketing efforts and the product itself.

• Develop scalable, AI-enabled creative systems, including templates, components, presentation frameworks, and design guidelines, to empower company-wide teams for efficient and consistent creative production.

• Art direct photography, illustration, motion graphics, and other creative assets, potentially collaborating with external agencies or specialized creative partners to achieve exceptional results.

• Elevate the overall quality of design across the organization by providing thoughtful critique, demonstrating strong creative judgment, and establishing a high bar for design craft.

• Proactively experiment with and integrate AI-powered creative tools and workflows to enhance ideation, production speed, and creative quality, while helping to define modern design team operations.

📝 Enhancement Note: The responsibilities highlight a blend of strategic brand building and hands-on execution. The emphasis on "AI-enabled creative systems" and "experiment with AI-powered creative tools" suggests a forward-thinking approach to design operations, requiring the candidate to not only be proficient in traditional design but also in leveraging emerging technologies for efficiency and innovation.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's degree in Graphic Design, Visual Communications, or a related field is typically expected for this level of experience.

Experience: 6+ years of experience in visual, graphic, or brand design, with a proven track record of building brands and design systems from concept through execution.

Required Skills:

• Exceptional craft, strong conceptual thinking, and the ability to tell compelling stories across digital, print, web, and physical experiences.

• Proven experience in building brands, owning campaigns, visual identities, or design systems from concept through execution.

• Expert proficiency in Figma, Adobe Illustrator, and the broader Adobe Creative Suite, with adaptability across web, print, presentation, and marketing design.

• Exceptional visual judgment, with a strong eye for typography, composition, hierarchy, color, and systems thinking.

• Experience partnering closely with Product Marketing, Product Design, or Product teams to translate complex products into compelling visual storytelling, including product illustrations, diagrams, and launch assets.

• A builder's mentality: comfortable operating with ambiguity, driving projects end-to-end, giving and receiving direct feedback, and delivering exceptional work in a fast-paced environment.

• An AI-native approach to design: actively experimenting with AI-powered creative tools and workflows, and thoughtfully incorporating them to accelerate ideation, production, and creative quality without compromising craft. Preferred Skills:

• Experience building or evolving a brand system at an early-stage company.

• Experience leading a rebrand at a more established company.

• Experience art directing video, photography, motion, or live event creative.

• Experience mentoring junior designers or guiding external creative partners.

📝 Enhancement Note: The experience requirement of "6+ years" combined with the "first Brand Designer" title implies a senior individual contributor role with significant autonomy and the expectation of establishing foundational processes and standards. The "AI-native approach" requirement is a critical differentiator, suggesting a need for candidates who are not only skilled in traditional design but are also early adopters and practitioners of AI in creative workflows.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing exceptional craft, strong conceptual thinking, and the ability to tell compelling stories across diverse mediums (digital, print, web, physical experiences).

• Demonstrations of building brands, including ownership of campaigns, visual identities, or design systems from inception to completion.

• Examples of thoughtful connection between brand and product, illustrating how product UI and visual identity reinforce each other.

• Case studies detailing collaboration with Product Marketing, Product Design, or Product teams to translate complex products into clear, visual narratives (e.g., product illustrations, diagrams, launch assets).

• Evidence of building scalable creative systems, such as templates, components, presentation frameworks, and design guidelines.

• Examples of work that reflects strong visual judgment, including typography, composition, hierarchy, color, and systems thinking. Process Documentation:

• Documented approach to developing and evolving brand systems and guidelines.

• Examples of how AI-powered creative tools and workflows were integrated into the design process to enhance efficiency and quality.

• Demonstrations of creating scalable creative assets and templates for cross-functional team use.

• Workflow examples showing end-to-end concept-to-execution for various creative projects.

📝 Enhancement Note: The portfolio is critical for this role, serving as the primary evidence of a candidate's ability to "build brands, not just assets." Emphasis should be placed on showcasing strategic thinking, system-building capabilities, and the ability to translate complex technical concepts (like healthcare AI) into accessible visual communications. The integration of AI in the portfolio is a key differentiator.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a Senior Brand Designer with 6+ years of experience in San Francisco, California, the estimated annual salary range is between $150,000 - $200,000. This range can vary based on specific experience, negotiation, and the candidate's alignment with the company's growth trajectory.

Benefits:

• Competitive Compensation package, including salary and employee stock options.

• Lifelong Learning opportunities with an annual budget for professional development and training.

• Office Setup Stipend to equip the in-office workspace.

• Top-Tier Health Coverage: Medical, Dental, and Vision insurance.

• Flexible Paid Time Off (PTO) policy.

• Provided meals and snacks.

• Fitness Stipend for monthly membership reimbursements.

• Commuter Benefits to cover eligible transportation costs.

• 401(k) plan for retirement savings.

Working Hours: Assort Health operates on a standard 40-hour work week, with flexibility expected. As a hybrid role, specific in-office days will be determined in collaboration with the team and management.

📝 Enhancement Note: The salary estimate is based on research for senior-level design roles in the San Francisco Bay Area, a high-cost-of-living region known for competitive tech salaries. The inclusion of stock options is a significant component of compensation at early-stage, high-growth companies like Assort Health. The benefits package is comprehensive, reflecting typical offerings for well-funded tech startups.

🎯 Team & Company Context

🏢 Company Culture

Industry: Healthcare AI, Enterprise Technology. Assort Health is at the forefront of leveraging AI to streamline patient interactions and administrative processes in healthcare, a sector ripe for technological disruption. This context implies a need for clear, trustworthy, and empathetic visual communication.

Company Size: Rapidly growing from 15 employees in 2025 to projected 250 by the end of 2026, indicating a dynamic, fast-paced startup environment with significant scaling challenges and opportunities.

Founded: Founded in 2025, Assort Health is an early-stage company that has achieved significant traction, raising $222 million in funding and reaching a $1.2 billion valuation. This rapid growth suggests a culture of innovation, agility, and high performance.

Team Structure:

• The Brand Designer will report to the VP of Marketing, playing a foundational role in building the Brand & Communications function.

• This role is a senior individual contributor, implying a high degree of autonomy and direct impact on brand strategy and execution.

• Close collaboration is expected with Product Marketing, Revenue Marketing, Product Design, Engineering, and company leadership, highlighting a cross-functional, team-oriented approach. Methodology:

• Data-Driven Brand Development: While not explicit, the company's success in AI and healthcare suggests a reliance on data to inform strategy, which likely extends to brand development and performance measurement.

• Agile Creative Execution: The rapid growth and "Day One Drive" value indicate a need for agile workflows, rapid iteration, and the ability to adapt quickly to evolving business needs.

• AI Integration: A core aspect of Assort Health's mission and operations is the use of AI, suggesting an expectation for designers to embrace and integrate AI tools into their workflows.

Company Website: https://www.assorthealth.com/

📝 Enhancement Note: The company's rapid growth, substantial funding, and focus on AI in healthcare create a unique operational context. The "first Brand Designer" will be instrumental in shaping the visual narrative of a company that is both technically sophisticated and deeply focused on human-centric care. The culture is likely fast-paced, innovative, and values ownership and impact.

📈 Career & Growth Analysis

Operations Career Level: This role is a Senior Individual Contributor, representing a significant step in a brand design career. It offers the opportunity to establish foundational brand systems and visual language for a high-growth company, setting the stage for future leadership within the Brand & Communications function.

Reporting Structure: The Brand Designer reports directly to the VP of Marketing. This close proximity to marketing leadership provides visibility into strategic decision-making and direct mentorship opportunities.

Operations Impact: The Brand Designer's work will have a direct and measurable impact on Assort Health's market perception, customer acquisition, and overall brand equity. By translating complex AI technology into compelling visual stories, this role supports revenue generation through effective marketing collateral, sales enablement materials, and a consistent brand experience that builds trust and recognition.

Growth Opportunities:

• Foundational Role Establishment: Opportunity to build and lead the brand design function from its inception, creating systems, standards, and processes that will scale with the company.

• Skill Development in AI and Healthcare: Deepen expertise in applying design principles within the rapidly evolving fields of AI and healthcare technology.

• Strategic Brand Leadership: Grow into a leadership position within Brand & Communications, potentially managing a team or overseeing larger brand initiatives as the company expands.

• Cross-functional Influence: Develop strong collaborative relationships across Product, Marketing, and Engineering, enhancing strategic influence and project impact.

📝 Enhancement Note: This role is ideal for a designer who thrives on building and shaping. The "first Brand Designer" title means the individual will not only execute but also define processes and strategic direction for brand design at Assort Health. The growth potential is significant, tied to the company's rapid scaling and ambition.

🌐 Work Environment

Office Type: Hybrid. The role is based in San Francisco, with an expectation of working from the office, supplemented by remote work flexibility. This blend aims to foster collaboration and team cohesion while allowing for personal work preferences.

Office Location(s): San Francisco, California, United States. This location places the designer within a major tech hub, offering opportunities for networking and access to industry trends.

Workspace Context:

• Collaborative Environment: The hybrid model encourages in-office collaboration, team meetings, and spontaneous interactions vital for creative brainstorming and problem-solving.

• Technology Focus: Assort Health is an AI company; therefore, the workspace is expected to be equipped with modern technology, including design software and potentially AI tools, supporting efficient creative workflows.

• Team Interaction: Opportunities to work closely with cross-functional teams (Product, Marketing, Engineering) within the office and remotely, fostering a dynamic and integrated work environment.

Work Schedule: A standard 40-hour work week is expected, with flexibility for managing project deadlines and collaborative needs. The hybrid arrangement allows for a balance between structured in-office collaboration and remote work.

📝 Enhancement Note: The hybrid nature of the role in San Francisco suggests a typical tech startup environment that values both in-person collaboration and the flexibility of remote work. The emphasis on "Office Setup Stipend" indicates a commitment to ensuring a comfortable and productive workspace, whether at home or in the office.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess experience, craft, and alignment with the role's requirements.

• Portfolio Presentation & Discussion: A dedicated session to present your portfolio, discuss key projects, design philosophy, and approach to brand building, systems design, and AI integration. Expect questions about your process, decision-making, and impact.

• Cross-functional Interviews: Meetings with key stakeholders from Product Marketing, Product Design, and potentially leadership to evaluate collaboration style, communication skills, and ability to translate complex ideas.

• Design Challenge (Potential): You may be asked to complete a small design exercise or case study relevant to Assort Health's brand or a hypothetical marketing challenge to assess practical skills and strategic thinking.

• Final Interview: Discussions with the VP of Marketing and potentially other senior leaders to assess cultural fit, strategic vision, and overall suitability for the foundational role.

Portfolio Review Tips:

• Showcase Brand System Building: Highlight projects where you developed or significantly evolved a brand identity, design system, or visual language. Detail your process, rationale, and the impact of your work.

• Demonstrate Cross-Functional Collaboration: Include case studies that show how you partnered with product, marketing, or engineering teams. Explain how you translated their needs into effective design solutions.

• Highlight AI Integration: Showcase any projects where you utilized AI tools in your workflow (ideation, asset creation, optimization) and explain the benefits and outcomes. This is a key differentiator for Assort Health.

• Tell a Story: For each project, clearly articulate the problem, your role, your process, the solution, and the measurable results or impact. Focus on strategic thinking, not just aesthetics.

• Tailor to Assort Health: Research Assort Health's current brand and mission. Consider how your portfolio demonstrates your ability to evolve and elevate their visual identity within the healthcare AI space.

Challenge Preparation:

• Brand Identity Evolution: Be prepared to discuss how you would approach evolving Assort Health's brand identity, considering their mission and target audience.

• Translating Technical Concepts: Practice articulating how you would visually represent complex AI concepts or healthcare workflows in a clear, compelling manner.

• Design System Application: Understand how to apply and extend existing design systems, or how you would build one from scratch.

• AI in Design Workflows: Be ready to discuss your perspective on AI's role in design and how you would leverage it at Assort Health.

📝 Enhancement Note: The interview process is designed to assess not only design craft but also strategic thinking, collaborative ability, and a forward-looking approach to design operations, particularly regarding AI. A strong portfolio that clearly articulates process, impact, and strategic rationale, with a focus on brand system building and AI integration, will be crucial for success.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for collaborative design, prototyping, and building scalable design systems. Expertise in Figma is a core requirement.

• Adobe Creative Suite: Proficient use of Illustrator for vector graphics, Photoshop for image manipulation, and potentially After Effects for motion graphics.

• Presentation Software: Proficiency in tools like Google Slides or PowerPoint for creating executive communications, sales collateral, and pitch decks.

Analytics & Reporting:

• While not a primary analytics role, understanding how design impacts key metrics (website engagement, conversion rates, brand recall) is beneficial. Familiarity with tools like Google Analytics or Amplitude for tracking website performance could be advantageous. CRM & Automation:

• Not directly applicable to the Brand Designer role, but an understanding of how marketing automation platforms (e.g., HubSpot, Marketo) use creative assets can be helpful for ensuring assets are optimized for various channels.

📝 Enhancement Note: The technology stack emphasizes core design tools critical for modern brand development and system building. The explicit mention of Figma and Adobe Creative Suite highlights the need for deep proficiency in these platforms. The inclusion of "AI-enabled creative systems" suggests that familiarity with or a willingness to learn AI design tools (e.g., Midjourney, DALL-E, Generative Fill in Photoshop) is highly valued.

👥 Team Culture & Values

Operations Values:

• Day One Drive: A relentless pursuit of improvement and innovation, expecting operations professionals to be proactive, ambitious, and constantly seeking to enhance processes and outcomes.

• 5-Star Focus: A deep commitment to customer satisfaction and delivering exceptional quality in all aspects of work, emphasizing meticulous attention to detail and a customer-centric approach in design outputs.

• Answer the Call: Embracing ownership, accountability, and responsiveness. Operations professionals are expected to take initiative, solve problems independently, and ensure tasks are completed reliably.

• One Pulse: Working cohesively as a unified team, fostering strong collaboration, clear communication, and shared goals to achieve collective success. This implies a need for designers to be team players who can integrate their work with broader company objectives.

Collaboration Style:

• Cross-functional Integration: A highly collaborative approach is expected, with the Brand Designer working closely with Product Marketing, Product Design, Engineering, and Revenue Marketing to ensure brand consistency and effective communication across all touchpoints.

• Feedback-Driven Improvement: The culture likely embraces constructive feedback as a mechanism for growth and refinement, with an expectation for designers to actively participate in critique sessions and incorporate feedback thoughtfully.

• Knowledge Sharing & Experimentation: Encouraging the sharing of insights, best practices, and experimentation, particularly with new technologies like AI in design, to drive innovation and efficiency.

📝 Enhancement Note: The company's stated values—Day One Drive, 5-Star Focus, Answer the Call, and One Pulse—provide a clear framework for how Assort Health expects its employees, including operations and creative roles, to behave and contribute. The Brand Designer will need to embody these values in their work, demonstrating a proactive, customer-focused, accountable, and collaborative approach.

⚡ Challenges & Growth Opportunities

Challenges:

• Establishing a New Brand Identity: As the first Brand Designer, a significant challenge will be defining and implementing a cohesive visual identity from the ground up for a rapidly scaling company. This requires strategic vision and the ability to create scalable systems.

• Translating Complex Technology: Visually communicating the intricacies of healthcare AI in a way that is accessible, trustworthy, and compelling to diverse audiences (patients, healthcare providers, investors) presents a unique challenge.

• Balancing Brand Consistency with Rapid Growth: Maintaining brand integrity and quality across a vast array of touchpoints and a rapidly expanding company requires robust systems and clear guidelines.

• Integrating AI Seamlessly: Effectively leveraging AI tools in the design process requires experimentation, learning, and strategic integration without compromising creative quality or brand integrity.

Learning & Development Opportunities:

• Deep Dive into Healthcare AI: Gain specialized knowledge and design experience within the cutting-edge healthcare AI sector.

• Brand System Architecture: Develop expertise in building and scaling comprehensive brand systems for a high-growth tech company.

• AI in Creative Workflows: Become a pioneer in applying AI tools to brand design, potentially shaping best practices for the industry.

• Strategic Brand Leadership: Grow into a leadership role, influencing brand strategy and potentially managing design teams as Assort Health matures.

📝 Enhancement Note: The challenges are inherent to a foundational role in a fast-growing startup. They also represent significant growth opportunities, allowing the Brand Designer to build a lasting impact and develop highly sought-after skills in brand strategy, AI integration, and high-growth environments.

💡 Interview Preparation

Strategy Questions:

• "How would you approach defining and evolving the visual identity for a rapidly growing healthcare AI company like Assort Health?" (Focus on strategic approach, research, and phased implementation.)

• "Describe a time you had to translate a complex technical product or concept into a clear and compelling visual story. What was your process and what was the outcome?" (Highlight your ability to simplify complexity and use visual narrative.)

• "How do you ensure brand consistency across a wide range of touchpoints and stakeholders in a fast-paced environment? What systems or processes do you implement?" (Showcase your understanding of brand governance and scalable solutions.)

• "Given Assort Health's mission and rapid growth, what are the key visual elements you believe are critical for our brand's success?" (Demonstrate you've researched the company and can apply your expertise strategically.) Company & Culture Questions:

• "How do you see AI impacting the future of brand design, and how would you integrate AI tools into your workflow at Assort Health?" (Assess your forward-thinking approach and AI-native mindset.)

• "How do you embody our company values—Day One Drive, 5-Star Focus, Answer the Call, and One Pulse—in your work as a designer?" (Prepare specific examples related to each value.)

• "Describe your experience working collaboratively with Product Marketing, Product Design, or Engineering teams. How do you manage feedback and ensure alignment?" (Evaluate your cross-functional collaboration and communication skills.) Portfolio Presentation Strategy:

• Structure for Impact: Organize your portfolio around key themes such as Brand System Development, Cross-Functional Collaboration, and AI Integration. For each project, clearly articulate the challenge, your role, your process, the solution, and the measurable impact.

• Highlight System Thinking: Emphasize projects where you built or evolved design systems, demonstrating your ability to create scalable and consistent visual frameworks.

• Showcase AI Application: If possible, include examples of how you've used AI in your design process. Be prepared to discuss the tools used, the benefits achieved (e.g., speed, ideation, quality), and your perspective on its role.

• Conciseness and Clarity: Present your work clearly and concisely, focusing on the most relevant projects. Be prepared for in-depth discussion on your decision-making and rationale.

📝 Enhancement Note: Preparation should focus on demonstrating a blend of strategic brand thinking, exceptional craft, collaborative ability, and a proactive, AI-centric approach to design. The interview process will likely assess how well a candidate can not only execute but also build and lead the brand design function from the ground up.

📌 Application Steps

To apply for this Brand Designer position:

• Submit your application through the provided link on Ashby.

• Tailor Your Resume: Highlight experience relevant to brand identity development, design systems, cross-functional collaboration, and any work involving AI in creative workflows. Quantify achievements where possible.

• Curate Your Portfolio: Select projects that best showcase your ability to build brands, create scalable design systems, and translate complex concepts visually. Ensure it clearly demonstrates your craft, strategic thinking, and proficiency with Figma and Adobe Creative Suite. Include specific examples of AI tool usage if applicable.

• Prepare for a Portfolio Presentation: Be ready to walk through your selected projects, explaining your process, rationale, and the impact of your work. Practice articulating how you would approach brand building at Assort Health.

• Research Assort Health: Understand their mission, current brand presence, company values, and recent funding news. Be prepared to discuss how your skills and vision align with their goals, particularly in the healthcare AI space.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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