Brand Designer (all genders)

📍 Job Overview

Job Title: Brand Designer (all genders)

Company: Sunday Natural

Location: Berlin, Germany

Job Type: FULL_TIME

Category: Creative & Design / Marketing / E-commerce

Date Posted: 2026-08-04

Experience Level: Mid-Level (2-5 years)

Remote Status: Hybrid

🚀 Role Summary

• Drive the visual strategy for Sunday Natural's presence across Amazon and other e-commerce marketplaces, focusing on premium brand identity and conversion optimization.

• Create high-impact, best-in-class visual content, including gallery images, A+ Content, and video assets, specifically optimized for Amazon's ecosystem and mobile-first environments.

• Serve as the internal expert on Amazon visual best practices, ensuring designs adhere to marketplace policies while maintaining brand integrity.

• Proactively research and implement marketplace design trends and competitor analysis to continuously optimize visual assets and maintain a competitive edge.

• Collaborate with cross-functional teams to ensure a cohesive brand experience across digital advertising channels and physical product touchpoints.

📝 Enhancement Note: This role is heavily focused on e-commerce visual merchandising and conversion rate optimization (CRO) within the Amazon marketplace. The ideal candidate will bridge the gap between creative design and performance marketing, demonstrating a strong understanding of how visual elements directly impact sales and customer engagement on high-volume platforms.

📈 Primary Responsibilities

• Design and execute compelling Amazon gallery images, Premium A+ Content, and Brand Stores that effectively communicate product value propositions and maximize conversion rates.

• Produce and edit engaging product and advertising videos, focusing on storytelling, benefit communication, and mobile-first viewing experiences.

• Deliver pixel-perfect packshots and lifestyle imagery, ensuring meticulous attention to detail in lighting, composition, and overall aesthetic quality.

• Define, document, and evolve the Amazon-specific design language, ensuring all visual assets are consistent with the Sunday Natural premium brand identity and comply with Amazon's technical specifications.

• Conduct ongoing market research and competitor analysis to identify design trends, optimization opportunities, and actionable insights for improving asset performance.

• Collaborate with marketing and product teams to translate core brand messaging into visually effective e-commerce content.

• Advise stakeholders on visual best practices for online marketplaces, contributing to strategic decisions regarding product presentation and digital campaigns.

📝 Enhancement Note: The responsibilities highlight a dual focus on creative execution and strategic advisory. The candidate is expected to not only produce high-quality assets but also to be a thought leader in Amazon visual merchandising, influencing strategy based on performance data and market insights.

🎓 Skills & Qualifications

Education: While no specific degree is listed, a Bachelor's degree in Graphic Design, Visual Communications, Marketing, or a related field is typically expected for this level of design expertise.

Experience: 2+ years of dedicated Amazon design experience, with a strong portfolio showcasing successful e-commerce visual content.

Required Skills:

• Amazon Creative Specialist: Deep understanding of Amazon's visual policies, mobile-first optimization, and best practices for high-converting Packshots, Gallery Images, Premium A+ Content, and Brand Storefronts.

• Performance-Driven Design: Proven ability to balance conversion-focused visual tactics (e.g., clear benefit hierarchies, visual hooks, callouts) with premium brand aesthetics, sophisticated typography, and meticulous execution.

• Brand Identity Stewardship: Expertise in translating core brand identities into competitive e-commerce environments, ensuring consistency and premium appeal across all visual assets.

• Design & Prototyping Tools Mastery: Proficiency in Adobe Creative Cloud (Photoshop, Illustrator, InDesign, After Effects) and Figma for creating high-impact static and video assets.

• Market Trend Analysis: Proactive research capabilities to identify and leverage best-in-class marketplace design trends.

• Language Proficiency: Professional fluency in English is essential. German language skills (B2 level) are a significant advantage for localized content creation.

Preferred Skills:

• 3D Rendering: Experience with 3D rendering software such as Blender or KeyShot for product visualization.

• Motion Design: Basic capabilities in motion graphics for enhanced video content.

• E-commerce Platform Experience: Familiarity with other major e-commerce platforms beyond Amazon.

📝 Enhancement Note: The emphasis on "Amazon Creative Specialist" and "Performance Meets Brand Integrity" indicates a need for a designer who can demonstrate tangible results in sales uplift through their visual work on Amazon, rather than solely focusing on aesthetic appeal. Fluency in German is highlighted as a strong advantage, suggesting a significant portion of the work will be for the German market (Amazon.de).

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio demonstrating at least 2 years of dedicated experience designing for the Amazon marketplace.

• Case studies showcasing high-converting visual assets, including gallery images, A+ Content, and Brand Stores, with clear explanations of design decisions and their impact on conversion rates.

• Examples of product and advertising videos that effectively communicate brand story and product benefits.

• Visuals demonstrating a strong understanding of premium packshot and lifestyle imagery standards.

• Work that clearly illustrates the ability to maintain and evolve a premium brand identity within the constraints and opportunities of e-commerce platforms. Process Documentation:

• Evidence of a systematic approach to asset creation, including workflow for static image and video production.

• Examples showcasing how market trends and competitor analysis are integrated into the design process.

• Documentation or examples of how design language is defined and maintained for specific platforms like Amazon.

• Demonstrations of how data insights or performance metrics are used to iterate and optimize visual assets over time.

📝 Enhancement Note: The portfolio is critical for this role. It must not only showcase creative talent but also a strategic, data-informed approach to e-commerce design, with a clear emphasis on measurable results (conversion rates) and adherence to platform-specific best practices. A candidate's ability to articulate their design process and the impact of their work will be highly valued.

💵 Compensation & Benefits

Salary Range: For a Brand Designer with 2-5 years of experience in Berlin, Germany, specializing in e-commerce and Amazon CRO, a competitive salary range would typically fall between €45,000 - €60,000 annually. This estimate is based on industry benchmarks for creative roles in major German cities, considering the specialized skills in Amazon design and performance optimization.

Benefits:

• Product Discount: Appealing discount on all Sunday Natural products (essential oils, vitamins, nutrients).

• Generous Paid Time Off: 28 days of paid vacation per year, plus 5 additional days off between Christmas and New Year.

• Wellness & Commuting: Urban Sports Club membership and a subsidy for either Swapfiets bike rental or the Deutschlandticket (public transport pass).

• Hybrid Work Model: A flexible hybrid approach with 1 mandatory home office day per week (up to 2 depending on the working area), and flexibility to work from abroad for up to two weeks per year.

• Partner Discounts: Access to discounts of over 50% on attractive partner brands like Flaconi, Bosch, Apple, and Expedia.

• Autonomy & Initiative: Real ownership and significant room for new initiatives, empowering employees to implement their ideas and contribute expertise.

• Office Amenities: Inviting office spaces stocked with organic teas and superfoods.

• Team & Social Events: Regular tea and office parties, Christmas and summer feasts, and various celebratory events.

Working Hours: The role is full-time, with an estimated 40 hours per week. The hybrid model offers some flexibility in structuring the work week, balancing in-office collaboration with remote work.

📝 Enhancement Note: The salary estimate is based on current market data for similar roles in Berlin, taking into account the specialized nature of Amazon design and CRO expertise. The benefits package is comprehensive, reflecting a company that values employee well-being, work-life balance, and professional growth.

🎯 Team & Company Context

🏢 Company Culture

Industry: Health & Wellness, E-commerce, Food & Beverage (Supplements, Natural Products). Sunday Natural operates in a competitive, quality-driven market where brand perception and product efficacy are paramount.

Company Size: Over 350 employees. This suggests a well-established company with structured departments, offering opportunities for specialization and professional development, while still maintaining a dynamic and growing environment.

Founded: 2013. Sunday Natural has over a decade of experience, evolving from a passion project to a significant player in the German quality supplement market, now in a strategic partnership with CVC.

Team Structure:

• The design team likely operates within a larger marketing or brand department.

• Reporting structure is expected to be to a Head of Design, Marketing Director, or similar leadership role.

• Cross-functional collaboration is key, particularly with E-commerce, Marketing, Product Development, and potentially external agencies or partners. Methodology:

• Data-Driven Insights: Emphasis on using data to inform design decisions, especially for Amazon CRO.

• Process Optimization: Continuous improvement of visual asset creation workflows and marketplace strategies.

• Automation & Efficiency: While not explicitly stated for design, an efficient workflow is implied for managing a high volume of assets.

• Brand-Centric Approach: Maintaining a premium brand identity is central to all operations.

Company Website: https://www.sunday.de/

📝 Enhancement Note: Sunday Natural positions itself as a quality-focused, natural health brand with a strong commitment to sustainability and ethical practices. This ethos likely permeates the company culture, emphasizing integrity, innovation, and a passion for well-being. The company's growth and partnership with CVC indicate a strong business foundation and ambition for further expansion.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level Brand Designer with a specialization in e-commerce, specifically Amazon. It requires a solid foundation of 2+ years of relevant experience and the ability to work independently on complex visual projects. The role demands a blend of creative skill and strategic understanding of performance marketing principles.

Reporting Structure: The Brand Designer will likely report to a Design Lead, Marketing Manager, or E-commerce Manager, depending on the internal team structure. They will collaborate closely with marketing, product, and e-commerce specialists.

Operations Impact: The Brand Designer's work directly impacts revenue by enhancing product visibility and conversion rates on key e-commerce platforms like Amazon. By creating visually appealing and optimized content, they contribute to customer acquisition, brand perception, and ultimately, sales performance. Their expertise in Amazon CRO is critical for the company's online sales strategy.

Growth Opportunities:

• Specialization Advancement: Deepen expertise in e-commerce visual merchandising, Amazon optimization, and digital advertising design.

• Leadership Potential: Progress to a Senior Brand Designer or Art Director role, potentially leading design projects or managing junior designers.

• Cross-Functional Skill Development: Gain exposure to broader marketing strategies, product development, and e-commerce operations through collaboration.

• Strategic Influence: Contribute more significantly to the overall brand strategy and visual direction for online channels.

📝 Enhancement Note: The "Operations" aspect in this context refers to the operational execution of brand strategy within the e-commerce sales funnel. The growth trajectory is geared towards becoming a subject matter expert in performance-driven visual design for online marketplaces, with potential to move into leadership or broader marketing strategy roles.

🌐 Work Environment

Office Type: The company embraces a hybrid work model, suggesting a modern office setup designed to facilitate both individual focused work and collaborative team activities.

Office Location(s): Berlin, Germany. This location offers a vibrant urban environment with excellent infrastructure and a strong creative community.

Workspace Context:

• Collaborative Environment: The hybrid model encourages in-person collaboration for team meetings, brainstorming sessions, and project reviews, fostering a sense of community.

• Tools & Technology: Access to a modern tech stack is implied, including Adobe Creative Cloud and Figma, supporting efficient design workflows.

• Team Interaction: Opportunities to interact with diverse teams across marketing, product, and e-commerce, fostering a holistic understanding of the business.

Work Schedule: While the role is full-time (40 hours/week), the hybrid model with designated home office days and flexibility for working abroad offers a good degree of autonomy and work-life balance. This allows for focused work on detailed design tasks while maintaining team connectivity.

📝 Enhancement Note: The hybrid model reflects a contemporary approach to work, balancing the benefits of in-office collaboration with the flexibility of remote work. For a designer, this means access to office resources and team synergy when needed, combined with the ability to create in a comfortable, personalized environment.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your CV and portfolio to assess suitability for the role, focusing on relevant Amazon design experience and creative output.

• Skills Assessment: A practical design challenge or case study focused on Amazon visual optimization, requiring you to demonstrate your problem-solving skills and ability to apply design principles to achieve conversion goals.

• Team/Hiring Manager Interview: Discussion about your experience, design philosophy, approach to collaboration, and how you align with Sunday Natural's brand values and culture. This may involve presenting your portfolio in detail.

• Final Interview: Potentially with a senior leader, focusing on strategic thinking and long-term fit within the company.

Portfolio Review Tips:

• Amazon Focus: Ensure your portfolio prominently features your strongest Amazon-specific work (gallery images, A+ Content, Brand Stores). Quantify results where possible (e.g., "This design contributed to a X% increase in conversion rate").

• Process & Rationale: For each project, briefly explain the brief, your design process, the challenges faced, and the rationale behind your creative decisions, especially those aimed at driving conversions.

• Brand Alignment: Showcase how you've adapted designs to maintain a premium brand identity across different platforms and product lines.

• Technical Proficiency: Include examples demonstrating mastery of Adobe Creative Cloud and Figma, and if applicable, 3D rendering or motion design skills.

• Clarity & Conciseness: Organize your portfolio logically, making it easy to navigate and understand your key contributions and skills.

Challenge Preparation:

• Amazon CRO Deep Dive: Familiarize yourself with current Amazon visual trends, best practices for different product categories, and common CRO tactics used on the platform.

• Brand Voice Emulation: Understand Sunday Natural's premium brand voice and aesthetic. Be prepared to apply this to a given product or scenario.

• Problem-Solving Approach: Practice articulating your thought process for tackling design challenges, focusing on user experience, conversion, and brand consistency.

• Tool Proficiency: Be ready to demonstrate your proficiency in the required design software.

📝 Enhancement Note: The interview process is likely to be rigorous, with a strong emphasis on a practical design challenge and portfolio review. Candidates must be prepared to defend their design choices with data-driven reasoning and demonstrate a deep understanding of the Amazon ecosystem's unique demands.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Cloud: Essential suite for graphic design and video editing.

  • Photoshop: For image manipulation, retouching, and creating detailed graphic elements.
  • Illustrator: For vector graphics, logos, icons, and scalable design elements.
  • InDesign: For layout design, particularly for A+ Content and Brand Stores.
  • After Effects: For motion graphics, video editing, and creating dynamic visual assets.

• Figma: A collaborative interface design tool, increasingly used for e-commerce asset creation and prototyping.

Analytics & Reporting:

• While not a primary responsibility, familiarity with Amazon Seller Central analytics or general e-commerce performance metrics (conversion rates, click-through rates) would be beneficial for understanding asset performance. CRM & Automation:

• Not directly applicable to this design role, but an understanding of how marketing automation and CRM systems feed into campaign visuals could be an advantage. Value-Add Skills (Bonus):

• 3D Rendering Software: Blender, KeyShot for creating realistic product visualizations.

• Motion Design Software: Beyond After Effects, potentially tools for simpler animation or prototyping.

📝 Enhancement Note: Proficiency in the Adobe Creative Suite and Figma is non-negotiable. The bonus skills in 3D rendering and motion design can significantly differentiate candidates, especially for a brand focused on premium product presentation.

👥 Team Culture & Values

Operations Values:

• Quality & Purity: A core value, reflected in product development and extending to visual representation. Designs must convey premium quality.

• Health & Well-being: The company's mission influences its internal culture, promoting a supportive and balanced work environment.

• Sustainability & Responsibility: Commitment to ecological practices likely translates to thoughtful and mindful design choices.

• Data-Driven Decision Making: Especially relevant for e-commerce, where performance metrics guide strategy and optimization.

• Innovation & Growth: Encouragement of new ideas and continuous improvement, both for products and internal processes.

Collaboration Style:

• Cross-Functional Integration: The hybrid model and team size suggest a collaborative culture where designers work closely with marketing, product, and e-commerce teams to achieve shared goals.

• Feedback-Oriented: Openness to constructive feedback is crucial for iterative design processes, especially in a performance-driven environment.

• Knowledge Sharing: Encouraging the sharing of best practices, market insights, and creative techniques within the design and marketing teams.

📝 Enhancement Note: Sunday Natural's culture is likely to be one of passion, quality, and collaboration. The brand designer will be expected to embody these values in their work, contributing to a positive and productive team environment while driving results for the company.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Brand & Performance: The primary challenge is to maintain Sunday Natural's premium brand aesthetic while aggressively optimizing for conversion rates on a platform like Amazon, which often favors direct, bold messaging.

• Staying Ahead of Amazon Algorithm/Trends: Amazon's platform and visual requirements evolve; staying current with these changes and competitor strategies is an ongoing challenge.

• Content Volume & Iteration: Producing a high volume of assets and continuously iterating based on performance data can be demanding.

• Technical Constraints: Adapting designs to meet specific technical requirements of Amazon and various devices.

Learning & Development Opportunities:

• E-commerce CRO Specialization: Deepen expertise in conversion rate optimization specifically for online marketplaces.

• Advanced Design Techniques: Explore advanced video editing, motion graphics, or 3D rendering skills to enhance asset quality and impact.

• Brand Strategy Involvement: Contribute to broader brand strategy discussions for digital channels.

• Industry Conferences & Workshops: Opportunities to attend relevant design, e-commerce, or marketing events.

📝 Enhancement Note: The challenges are inherent to performance-driven creative roles. Sunday Natural appears to offer a supportive environment where designers can overcome these challenges by leveraging company resources and pursuing continuous learning and skill development.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for designing Amazon gallery images that balance brand premiumness with conversion-driving elements. Can you walk us through a specific example?"

• "How do you approach staying updated on Amazon's evolving visual guidelines and marketplace trends? What are your go-to resources?"

• "Imagine we are launching a new supplement. How would you conceptualize and design the A+ Content to maximize its appeal and drive sales on Amazon?"

• "How do you measure the success of your visual assets on e-commerce platforms, beyond just aesthetics?" Company & Culture Questions:

• "What do you know about Sunday Natural's brand and its commitment to quality and natural products? How would you translate this into visual design for Amazon?"

• "How do you see your role contributing to the overall success of Sunday Natural's e-commerce strategy?"

• "Describe a time you had to balance conflicting feedback from different stakeholders (e.g., marketing vs. brand guidelines). How did you resolve it?" Portfolio Presentation Strategy:

• Narrative Arc: For each key project, tell a story: the objective, your approach, the solution, and the outcome (quantified impact if possible).

• Highlight Amazon Expertise: Clearly articulate your understanding of Amazon's specific requirements and how your designs met them.

• Showcase Process: Briefly explain your workflow, tool usage, and how you incorporated feedback or data.

• Demonstrate Brand Sensitivity: Show how you maintained brand integrity across different visual assets.

• Prepare for Technical Questions: Be ready to discuss the technical aspects of your work, including file formats, resolution, and optimization for web.

📝 Enhancement Note: Candidates should prepare to demonstrate not only their creative skills but also their strategic thinking, understanding of performance marketing, and ability to articulate the business impact of their design work within the specific context of the Amazon marketplace.

📌 Application Steps

To apply for this Brand Designer position:

• Submit your application through the provided link on Ashby.

• Portfolio Customization: Curate your portfolio to prominently feature your most relevant Amazon and e-commerce design work. Include case studies that highlight your ability to drive conversions and maintain brand integrity.

• Resume Optimization: Tailor your resume to emphasize your 2+ years of dedicated Amazon design experience, proficiency in Adobe Creative Cloud and Figma, and any experience with CRO or performance marketing visuals. Use keywords from the job description.

• Interview Preparation: Practice presenting your portfolio and articulating your design process and rationale, focusing on quantifiable results and your understanding of Amazon best practices. Prepare for a potential design challenge.

• Company Research: Thoroughly research Sunday Natural's brand, products, and mission. Understand their commitment to quality and natural ingredients, and consider how this informs your design approach for their premium brand.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.