Brand Designer (a)

📍 Job Overview

Job Title: Brand Designer (a)

Company: Oviva

Location: Germany

Job Type: Permanent

Category: Brand Design & Marketing Operations

Date Posted: August 28, 2026

Experience Level: Mid-Level (2-5 years)

Remote Status: Hybrid (Remote OK within Germany)

🚀 Role Summary

• Drive the evolution and implementation of Oviva's visual identity across all brand touchpoints, ensuring clarity, emotional resonance, and accessibility in communications.

• Develop and maintain scalable design systems and visual frameworks to enhance efficiency and brand alignment across diverse teams and use cases.

• Execute visual concept development for campaigns, product communications, and brand storytelling initiatives, balancing creativity with performance metrics.

• Act as a guardian and amplifier of brand consistency, while proactively exploring new visual territories to strengthen market differentiation and emotional connection.

📝 Enhancement Note: This role is positioned as a mid-level Brand Designer, indicated by the 2-5 years of experience expectation and the responsibility for evolving identity and building systems. The emphasis on "self-driven," "takes initiative," and "guardian/amplifier" suggests a need for autonomy and proactive problem-solving within a collaborative marketing and GTM framework.

📈 Primary Responsibilities

• Own the evolution of Oviva's visual identity, including Corporate Identity (CI), style guides, and creative frameworks, ensuring their usability across various cross-functional applications.

• Build, maintain, and refine flexible, scalable design systems and component libraries to enhance production efficiency and ensure consistent brand application across all departments.

• Proactively identify and address visual inconsistencies across brand touchpoints, implementing improvements to reinforce cohesive brand messaging and aesthetic.

• Develop compelling visual concepts for marketing campaigns, product communications, and strategic brand storytelling initiatives, translating strategic objectives into engaging visuals.

• Create detailed storyboards, mood boards, and narrative sketches to visualize creative concepts and guide project development.

• Partner closely with cross-functional teams, including marketing, product, and GTM, to craft emotionally resonant and performance-aligned creative assets.

• Independently deliver a diverse range of assets, including static graphics, motion graphics, performance marketing creatives, and presentation materials, maintaining high quality standards.

• Ensure visual alignment with Key Performance Indicators (KPIs) through data-informed design iterations and A/B testing insights.

• Mentor and support junior designers and external creative contributors, ensuring adherence to Oviva's design quality and brand guidelines.

• Act as a strategic creative partner in cross-functional initiatives, contributing constructive feedback to elevate design inputs and project outcomes.

• Facilitate design critiques and foster a collaborative feedback culture to drive continuous improvement in design execution.

• Provide clear guidance and resources to internal stakeholders to promote effective and consistent brand usage across all communications.

• Champion the adoption of AI-enhanced tools and workflows to accelerate production cycles and improve design efficiency.

📝 Enhancement Note: The responsibilities highlight a blend of strategic brand system development and hands-on creative execution. The emphasis on "performance-aligned creatives" and "data informed design iterations" suggests a strong connection to marketing operations and GTM effectiveness, requiring the designer to understand how visual elements impact conversion and engagement metrics.

🎓 Skills & Qualifications

Education: Bachelor's degree in Design, Communication, or a related field; or equivalent practical experience demonstrating a strong foundation in design principles and application.

Experience: Proven experience in brand design roles, ideally within digital-first environments, demonstrating a track record of evolving and implementing visual identities.

Required Skills:

• Strong visual design and storytelling abilities, capable of translating complex ideas into clear and compelling visual narratives.

• Deep knowledge of branding principles, typography, layout design, motion graphics, and the construction of robust visual systems.

• Proven ability to collaborate effectively with stakeholders across various departments, skillfully integrating feedback to refine design outcomes.

• High proficiency in industry-standard design tools, including Figma and Adobe Creative Suite (Photoshop, Illustrator, After Effects).

• Experience with relevant AI-enhanced tools for design acceleration and creative exploration.

• Demonstrated ability to balance creative vision with performance objectives and maintain strict brand consistency.

• Strong portfolio showcasing conceptual thinking, execution capabilities, and a diverse range of design projects.

• Comfort and confidence in presenting and defending design rationale to diverse audiences, including non-design stakeholders.

• Native German and fluent English language proficiency, essential for effective communication within the organization and with its target markets. Preferred Skills:

• Experience with performance marketing creative development and/or product branding initiatives.

• Understanding of brand measurement frameworks and creative testing methodologies, such as A/B testing, to inform design decisions.

• Experience mentoring junior designers or collaborating with and guiding external creative agencies or freelancers.

• Familiarity with building and maintaining design systems and style guides for large organizations.

📝 Enhancement Note: The requirement for "Native German and fluent English" is critical for this role, especially given the company's operational presence in Germany. The preference for performance marketing and A/B testing experience indicates a strong link between brand design and measurable GTM outcomes, suggesting that candidates with a data-informed approach to creativity will be highly valued.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio demonstrating a strong conceptual approach to brand design, showcasing the journey from initial idea to final execution.

• Examples of evolved visual identities, style guides, and brand system components that highlight scalability and adaptability across different platforms and use cases.

• Case studies detailing the development of visual concepts for campaigns or storytelling initiatives, emphasizing the strategic thinking behind the creative output.

• Demonstrations of asset production across various formats (static, motion, digital ads), illustrating proficiency and attention to detail.

• Evidence of collaboration with cross-functional teams and how design solutions were adapted based on feedback and performance data. Process Documentation:

• Showcase examples of how design systems were built or maintained, including documentation of components, guidelines, and usage rules.

• Illustrate a systematic approach to visual concept development, from initial research and mood boarding to final asset creation.

• Detail the process for iterating on designs based on performance metrics or A/B testing results, demonstrating a data-driven design methodology.

• Provide examples of how brand guidelines were applied and communicated to internal stakeholders or external partners.

📝 Enhancement Note: The emphasis on a "strong portfolio demonstrating conceptual thinking and execution" and the need to "build and maintain flexible, scalable design systems" indicates that candidates should be prepared to present their process for system creation and maintenance. This is crucial for operations roles where efficiency and consistency are paramount.

💵 Compensation & Benefits

Salary Range: While a specific salary range is not provided, Oviva states that competitive salary will be shared in the first screening call. Based on