B2B Graphic Designer (m/f) with AI Competency

📍 Job Overview

Job Title: B2B Graphic Designer (m/f) with AI Competency

Company: RIB Software

Location: Centurion, Gauteng, South Africa

Job Type: Full-time

Category: Marketing & Communications Design Operations

Date Posted: May 12, 2026

Experience Level: 5-10 Years

Remote Status: Hybrid

🚀 Role Summary

• Spearhead the creation of high-impact visual assets for global B2B SaaS marketing campaigns across digital and print mediums.

• Integrate and operationalize AI creative tools within design workflows to accelerate production cycles and enhance output scalability.

• Collaborate with cross-functional teams and a global design organization to ensure brand consistency and adherence to design systems.

• Develop compelling visual narratives for presentations, social media, and web content, leveraging strong visual storytelling skills.

• Contribute to the evolution of creative operations by codifying AI best practices and prompt libraries for team-wide adoption.

📝 Enhancement Note: This role sits within the Marketing & Communications function but has a strong operational component due to the focus on integrating AI into workflows, standardizing processes, and collaborating with global design systems. This "Creative Operations" aspect is crucial for candidates to understand.

📈 Primary Responsibilities

• Design and produce a wide range of marketing collateral, including brochures, social media graphics, campaign materials, and internal communications, ensuring brand alignment and high visual quality.

• Create and edit dynamic video content for marketing campaigns, webinars, and social platforms, including brand animations, storyboards, and special effects.

• Develop and refine persuasive PowerPoint and Google Slides presentations for executive, sales, and customer-facing audiences, emphasizing clarity and impactful visual storytelling.

• Support landing page design and web content updates, ensuring seamless integration with the established design system and overall RIB product/marketing experience.

• Actively utilize and experiment with AI tools (image, video, motion, voice) to expedite creative workflows, repurpose core assets, and generate scalable, derivative formats.

• Identify opportunities to replace manual design tasks with AI-driven workflows, documenting and sharing prompt libraries, tool setups, and repeatable processes with the broader team.

• Ensure all AI-generated output adheres to RIB's brand standards, contributing to the codification of clear guidelines within design system documentation tools like Zeroheight.

• Collaborate closely with campaign, demand generation, and content teams to understand the strategic placement and purpose of designed assets within the wider marketing ecosystem.

• Partner with product designers and UX/UI specialists within the global design organization to maintain design system consistency and share visual standards across regions.

• Adapt design concepts to diverse cultural contexts and visual communication styles, ensuring effectiveness across global markets.

📝 Enhancement Note: The responsibilities highlight a dual focus on traditional graphic design excellence and the proactive integration of emerging AI technologies, positioning this role at the intersection of creative execution and operational efficiency within marketing.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong portfolio demonstrating equivalent practical experience and a deep understanding of design principles is paramount.

Experience: 5+ years of professional experience as a Graphic Designer, with a significant portion within a B2B environment, ideally within the SaaS or technology sector.

Required Skills:

• Advanced proficiency in Adobe Creative Suite: Photoshop, Illustrator, InDesign, Premiere Pro, and After Effects.

• Solid working proficiency in Figma, with a strong interest in design system documentation tools like Zeroheight.

• Proven experience creating high-impact presentations using PowerPoint or Google Slides, with a focus on visual storytelling and clarity.

• Hands-on experience with AI prompting for visual and video output, demonstrating practical application in real production workflows.

• Practical experience with AI creative tools such as Higgsfield, HeyGen, ElevenLabs, Google AI Studio, Midjourney, Adobe Firefly, or equivalent.

• Understanding of how AI agents work and their leverage points within creative and marketing operations contexts.

• Familiarity with UI/UX principles to ensure marketing outputs integrate coherently within the broader digital product experience.

• Strong ability to manage multiple projects independently in a fast-paced environment with meticulous attention to detail.

• Excellent written and verbal communication skills in English (C1–C2 level).

Preferred Skills:

• Exposure to analytics or performance marketing contexts, understanding the connection between design assets and campaign metrics/conversion.

• Hands-on experience with Anthropic/Claude API.

• Familiarity with marketing automation platforms (e.g., HubSpot, Marketo) and how designed assets integrate into campaign workflows.

• Experience adapting design concepts to diverse cultural contexts and visual communication styles across global regions.

📝 Enhancement Note: The emphasis on AI fluency goes beyond mere familiarity; it requires practical application in production workflows and an understanding of AI agent capabilities. Figma proficiency is also highlighted as critical for web-related design tasks.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A diverse portfolio showcasing a range of work across marketing collateral, social media content, video/motion graphics, and presentation design.

• Demonstrable examples of AI-assisted production, highlighting the application of AI tools to accelerate workflows and enhance output.

• Case studies that illustrate the design process from concept to completion, emphasizing problem-solving and strategic thinking.

Process Documentation:

• Evidence of documenting and sharing AI prompt libraries, tool setups, and repeatable processes to foster team capability.

• Examples of how manual design steps have been identified and replaced with AI-driven workflows, showcasing efficiency gains.

• Contributions to the codification of clear brand guidelines that can be applied within design system documentation tools.

• Understanding of how design assets integrate into broader marketing systems and campaign workflows.

📝 Enhancement Note: The portfolio requirements are heavily weighted towards demonstrating practical AI integration and a systems-thinking approach to design, in addition to core graphic design skills. This indicates a need for candidates to showcase their ability to work efficiently and collaboratively within established frameworks.

💵 Compensation & Benefits

Salary Range:

The estimated annual salary range for this position in Centurion, South Africa, is ZAR 450,000 to ZAR 700,000, depending on experience, qualifications, and specific skill set. This range is benchmarked against similar B2B graphic design roles with AI competencies in the South African technology sector, considering the cost of living and industry standards for a hybrid work model.

Benefits:

• Company Share Ownership Program (WESOP)

• After Work Activities

• Trust-based Working Hours

• Flexible Working Hours

• Possibility of Hybrid Working

• Structured Onboarding and Networking Opportunities

• Team or Role-Based Development/Training

• Individual Development/Training Programs

Working Hours:

This is a full-time position, with a standard expectation of approximately 40 hours per week. The role benefits from trust-based and flexible working hours, allowing for a hybrid work model that balances in-office collaboration with remote work.

📝 Enhancement Note: Salary is estimated based on typical market rates for experienced graphic designers with specialized AI skills in South Africa. The benefits package is comprehensive, emphasizing professional development and work-life balance, which are attractive to operations-minded professionals.

🎯 Team & Company Context

🏢 Company Culture

Industry: Software (SaaS), Engineering, Construction Technology. RIB Software is a key player in driving digital transformation within the built world, focusing on end-to-end lifecycle solutions that enhance efficiency and sustainability.

Company Size: Over 2,500 employees globally. This size suggests a well-established organization with structured processes, offering opportunities for both specialization and broad exposure, while also indicating a significant global footprint for collaboration.

Founded: RIB Software has a history that positions it as an experienced industry leader, now focused on propelling the industry forward with transformative digital technologies. This history suggests a culture that values deep expertise and innovation.

Team Structure:

• The role is part of the global Marketing & Communications team, working closely with other designers (product, UX/UI) across multiple international locations.

• Collaboration is expected with marketing, product, sales, and internal teams, indicating a cross-functional operational environment.

Methodology:

• Data-driven approach to marketing and design, with an emphasis on AI as "operational infrastructure" to accelerate workflows and content production.

• Focus on utilizing and codifying best practices for AI integration to raise the capability of the entire team.

• Adherence to shared design systems and brand standards to ensure a consistent visual language at scale across global outputs.

Company Website: https://www.rib-software.com/en/career

📝 Enhancement Note: RIB Software's culture is built around innovation, industry expertise, and a global outlook. The emphasis on AI integration suggests a forward-thinking approach to creative operations, where efficiency and scalability are key drivers.

📈 Career & Growth Analysis

Operations Career Level: This role represents an advanced individual contributor position within the design function, with a strong emphasis on operationalizing creative processes, particularly through AI adoption. It's a step beyond a junior designer, requiring strategic thinking about workflow efficiency and team enablement.

Reporting Structure: The designer will report into a local or regional Marketing & Communications lead and will collaborate closely with a global design organization, including product designers and UX/UI specialists. This dual reporting and collaboration structure requires strong communication and project management skills.

Operations Impact: The role's impact is measured by its contribution to global marketing campaigns, the efficiency gains achieved through AI integration, and the consistent, high-quality visual output that supports sales and brand objectives. It directly influences the scalability and effectiveness of marketing operations.

Growth Opportunities:

• Operations Skill Advancement: Develop expertise in creative operations, AI integration strategies, and design system management, becoming a go-to resource for efficient creative production.

• Leadership Potential: Potential to lead AI integration initiatives within the design team, mentor junior designers on AI tools and workflows, and contribute to global design strategy.

• Specialization: Deepen expertise in areas like motion graphics, UI/UX principles for marketing assets, or advanced AI creative applications.

• International Exposure: Gain experience working within a global team, understanding diverse market needs and collaborating across time zones and cultures.

• Schneider Electric Synergy: As part of the RIB Group, which is part of Schneider Electric, there are potential opportunities for broader career development within a larger, diversified technology conglomerate.

📝 Enhancement Note: This role offers a unique growth path for designers interested in the operational aspects of creative production, particularly in leveraging technology like AI to drive efficiency and scale. The connection to Schneider Electric also broadens the long-term career horizons.

🌐 Work Environment

Office Type: The role is designated as Hybrid, indicating a blend of in-office and remote work. RIB Software promotes a trust-based and flexible working model.

Office Location(s): Centurion, Gauteng, South Africa. This location offers a base for in-person collaboration, team meetings, and access to office resources.

Workspace Context:

• The office environment likely supports collaboration, with opportunities for in-person interaction with local marketing and sales teams.

• Access to necessary design software and hardware is expected, alongside potential for utilizing shared creative resources.

Work Schedule:

The company offers trust-based and flexible working hours, accommodating the need for focused design work, AI experimentation, and collaborative sessions across different time zones. While a standard 40-hour work week is typical, the flexibility allows for adapting schedules to project demands and personal productivity peaks.

📝 Enhancement Note: The hybrid nature of the role, combined with flexible working hours, suggests an environment that values output and efficiency over strict time-based presence, aligning well with operations-focused roles that require focused work periods.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and portfolio to assess core design skills, B2B experience, and AI competency.

• Technical/Skills Assessment: A practical exercise or portfolio review session focusing on design execution, AI tool application, and problem-solving related to campaign needs. This may involve a design challenge or a deep dive into portfolio case studies.

• Cross-functional/Team Interview: Interviews with marketing, design, and potentially product stakeholders to evaluate collaboration style, communication skills, and cultural fit with RIB's values. Questions will likely probe how the candidate integrates into team workflows and contributes to operational efficiency.

• Final Interview: Discussion with hiring manager or senior leadership to finalize the assessment of strategic thinking, AI integration approach, and overall fit for the role and company.

Portfolio Review Tips:

• Highlight AI Integration: Clearly showcase projects where AI tools were used, detailing the specific tools, prompts, and the resulting impact on efficiency or output quality.

• Demonstrate B2B/SaaS Context: Include examples relevant to B2B marketing, such as campaign collateral, presentations, or social media content for technology products.

• Showcase Process: For key projects, explain your thought process, the challenges you faced, and how you leveraged design principles and AI to overcome them. Use case study formats for clarity.

• Present Design System Adherence: Include examples that demonstrate an understanding of design systems, brand consistency, and scalability. If possible, show how you've worked with or contributed to design system documentation.

• Quantify Impact: Where possible, provide metrics or qualitative feedback that demonstrate the effectiveness of your designs or the efficiency gains from your AI integration.

Challenge Preparation:

• AI Workflow Simulation: Be prepared to discuss hypothetical scenarios for using AI in specific marketing tasks (e.g., generating social media variations, creating presentation templates, repurposing video content).

• Design System Application: Practice applying design system principles to new creative briefs or evaluating existing assets for consistency.

• Problem-Solving Scenarios: Anticipate questions about how you would approach a complex design request with tight deadlines, emphasizing efficiency and collaboration.

• Communication & Collaboration: Prepare examples of how you communicate design decisions, collaborate with non-designers, and manage feedback across different teams and time zones.

📝 Enhancement Note: The application process will heavily scrutinize the candidate's practical AI application and their ability to integrate into a global, systems-driven design operation. A portfolio that clearly articulates "how" and "why" AI was used is crucial.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Advanced proficiency required in Photoshop, Illustrator, InDesign, Premiere Pro, and After Effects. These are foundational for all visual and video asset creation.

• Figma: Solid working proficiency is essential for web design, landing page assets, and collaborative design workflows.

• AI Creative Tools: Hands-on experience with tools such as Higgsfield, HeyGen, ElevenLabs, Google AI Studio, Midjourney, Adobe Firefly, or equivalents is a core requirement.

• Presentation Software: Proven experience with PowerPoint and Google Slides for creating high-impact presentations.

Analytics & Reporting:

CRM & Automation:

• Familiarity with marketing automation platforms like HubSpot or Marketo is preferred, indicating an understanding of how designed assets feed into broader marketing campaign workflows and operational systems.

Design System Tools:

• Strong interest in and familiarity with design system documentation tools such as Zeroheight (or equivalents) is required, demonstrating an understanding of scalable design operations.

📝 Enhancement Note: The technology stack emphasizes a blend of industry-standard design software and cutting-edge AI tools, highlighting the role's focus on both creative execution and operational efficiency through technology.

👥 Team Culture & Values

Operations Values:

• Impact: A drive to create designs that achieve tangible marketing and business objectives, measured through campaign performance and business outcomes.

• Aspiration: A forward-thinking mindset, constantly seeking to improve design processes and leverage new technologies like AI to push creative boundaries and operational efficiency.

• Curiosity: A proactive approach to learning about new AI tools, design trends, and industry best practices, coupled with a willingness to experiment and share knowledge.

• Trust: Reliability in delivering high-quality work on time, collaborating effectively with cross-functional teams, and maintaining brand integrity.

Collaboration Style:

• Cross-functional Integration: Works closely with marketing, product, sales, and content teams, translating business needs into creative solutions with a focus on seamless integration into broader marketing systems.

• Global Design Synergy: Collaborates with a global design organization, adhering to shared design systems and visual standards while contributing to consistency across diverse markets.

• Knowledge Sharing Culture: Actively documents and shares AI prompt libraries, tool setups, and best practices to elevate the capabilities of the entire design and marketing operations team.

📝 Enhancement Note: The company values are deeply intertwined with operational effectiveness and a forward-looking, collaborative approach. Candidates will be assessed on their ability to embody these values in their daily work and interactions.

⚡ Challenges & Growth Opportunities

Challenges:

• Rapid AI Evolution: Staying current with the fast-paced advancements in AI creative tools and identifying which technologies offer the most practical leverage for marketing operations.

• Balancing AI Efficiency with Brand Integrity: Ensuring that AI-generated content meets RIB's high brand standards and quality benchmarks, requiring careful prompt engineering and post-production refinement.

• Global Collaboration Complexity: Effectively collaborating with design teams across different time zones and cultural contexts to maintain consistent visual communication.

• Integrating Design into Evolving Marketing Systems: Adapting designs to fit within dynamic marketing automation platforms and campaign workflows that are also undergoing digital transformation.

Learning & Development Opportunities:

• AI Specialization: Deepen expertise in AI prompting, agent configuration, and the strategic application of AI in creative production workflows.

• Design System Mastery: Become proficient in managing and contributing to global design systems, understanding their role in operational efficiency.

• Cross-Functional Acumen: Enhance understanding of marketing operations, campaign strategy, and performance metrics to create more impactful designs.

• Global Project Experience: Gain experience managing design projects for international markets and collaborating with diverse teams.

• Mentorship: Potential to mentor junior designers on AI tools and efficient workflow practices, and to be mentored by senior leaders in design and marketing operations.

📝 Enhancement Note: This role presents an exciting opportunity to be at the forefront of integrating AI into creative operations, facing challenges that require continuous learning and adaptation, with significant growth potential in specialized design and operational strategy.

💡 Interview Preparation

Strategy Questions:

• "How would you approach using AI to rapidly generate variations of a campaign visual for A/B testing across different global markets?" (Focus on process, tools, and scalability).

• "Describe a time you had to balance adhering to a strict design system with creating a unique campaign asset. How did you ensure consistency while allowing for creative expression?" (Focus on systems thinking and problem-solving).

Company & Culture Questions:

• "Based on RIB's mission and values, how do you see your role contributing to the company's goal of 'Building Better Together'?" (Focus on alignment and impact).

• "How do you stay updated on AI advancements, and how would you share your learnings with a global design team?" (Focus on curiosity, learning, and collaboration).

Portfolio Presentation Strategy:

• AI Case Studies: Dedicate specific slides or sections to projects where AI was integral. Clearly articulate the problem, your AI solution (tools, prompts), the process, and the quantifiable/qualitative results.

• Workflow Demonstration: For a few key projects, walk through your process from brief to final output, highlighting how you managed multiple tasks, collaborated with stakeholders, and ensured brand consistency.

• B2B Relevance: Select projects that best represent your experience in B2B marketing, showcasing your understanding of target audiences and business objectives.

• Concise Storytelling: For each project, focus on the problem, your solution, and the outcome. Keep descriptions concise and visually supported.

• Tool Proficiency: Be ready to discuss your proficiency with Adobe Creative Suite and Figma, and demonstrate your practical understanding of AI tool capabilities.

📝 Enhancement Note: Interview preparation should heavily emphasize the practical application of AI in a B2B marketing context, the ability to work within design systems, and strong communication skills for global collaboration.

📌 Application Steps

To apply for this B2B Graphic Designer position:

• Submit your application through the provided application link.

• Portfolio Customization: Tailor your portfolio to prominently feature your B2B design experience and, crucially, your practical application of AI tools in creative workflows. Include specific examples of AI-assisted production and explain the process and impact.

• Resume Optimization: Ensure your resume clearly highlights your 5+ years of B2B/SaaS design experience, advanced Adobe Creative Suite and Figma proficiency, and demonstrable AI competency. Use keywords such as "AI prompting," "creative operations," "design systems," and "B2B marketing."

• Interview Preparation: Practice articulating your design process, AI integration strategies, and how you contribute to operational efficiency. Prepare specific examples for behavioral questions and be ready to present your portfolio with a focus on case studies demonstrating AI use.

• Company Research: Familiarize yourself with RIB Software's mission, values (Impact, Aspiration, Curiosity, Trust), and their approach to digital transformation and AI in the built world. Understand how your role contributes to their "Building Better Together" ethos.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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