B2B Graphic Designer

📍 Job Overview

Job Title: B2B Graphic Designer

Company: Pavago (on behalf of their client)

Location: Mexico (Remote)

Job Type: Full-Time - Independent Contractor

Category: Marketing Operations / Creative Operations

Date Posted: June 10, 2026

Experience Level: Mid-Level (2-5 years)

Remote Status: Remote Solely

🚀 Role Summary

• Design high-performance static B2B ad creatives specifically tailored for cold audiences across digital platforms.

• Translate complex go-to-market (GTM) messaging, campaign strategy, and Ideal Customer Profile (ICP) insights into visually compelling ad creatives that drive engagement and conversions.

• Collaborate closely with marketing and growth teams to produce and optimize ad creatives for LinkedIn, Google Display, Meta, and other digital advertising channels.

• Leverage an understanding of B2B advertising psychology and performance-driven design principles to consistently improve campaign results through creative testing and iteration.

📝 Enhancement Note: This role is positioned within a Growth Marketing or Demand Generation function, requiring a designer who understands not just aesthetics but also the direct impact of creative on key performance indicators (KPIs) like Click-Through Rate (CTR) and conversion rates. The emphasis on "cold audiences" and "performance" indicates a strong need for data-informed creative decision-making.

📈 Primary Responsibilities

• Design and produce high-converting static B2B ad creatives for primary digital advertising platforms, including LinkedIn, Google Display Network, and Meta (Facebook/Instagram) ads.

• Translate campaign briefs, existing messaging frameworks, and established go-to-market strategies into visually impactful and persuasive creative concepts.

• Develop multiple creative variations for A/B testing, focusing on optimizing elements such as headlines, visual compositions, overall layouts, and Call-to-Action (CTA) placement.

• Adapt and create ad assets in various formats, dimensions, and resolutions to meet the specific technical requirements and best practices of each distinct ad platform.

• Ensure unwavering brand consistency across all creative outputs while strategically tailoring designs to resonate with specific audience segments and their unique pain points or interests.

• Interpret and integrate insights from Ideal Customer Profiles (ICPs), marketing messaging strategies, and overarching campaign objectives to guide creative direction and ensure strategic alignment.

• Foster strong collaborative relationships with marketing and growth teams, ensuring all creative assets directly support and contribute to achieving campaign performance goals.

• Actively participate in campaign brainstorming sessions, contributing innovative creative ideas and fresh concepts for new advertising initiatives.

• Regularly review campaign performance data and insights with the marketing team, using this feedback to iterate on and refine creative designs for continuous improvement.

• Effectively manage a pipeline of multiple ad creative projects simultaneously, maintaining high standards of quality and adhering to project deadlines.

• Establish and maintain a well-organized library of creative assets, design templates, and essential brand materials for easy access and reuse.

• Develop scalable design templates and repeatable creative frameworks to streamline and accelerate the production of ad creatives, supporting high-volume campaigns.

• Integrate and leverage AI design tools to enhance ideation processes, accelerate concept development, and optimize overall creative workflows.

📝 Enhancement Note: The responsibilities highlight a proactive approach to design, moving beyond mere execution to strategic input. The emphasis on "translating campaign briefs," "interpreting ICPs," and "reviewing performance insights" suggests a need for a designer who can think critically about marketing objectives and contribute to strategic discussions.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a Bachelor's degree in Graphic Design, Visual Communications, Marketing, or a related field is often preferred. Equivalent practical experience will be strongly considered.

Experience: A minimum of 3 years of dedicated experience in creating B2B ad creatives for digital advertising campaigns is required. This experience should demonstrate a proven track record of designing for performance.

Required Skills:

• B2B Ad Creative Design: Proven ability to design static ad creatives specifically for B2B audiences and digital advertising platforms like LinkedIn, Google Display, and Meta.

• Adobe Creative Suite Proficiency: Expert-level command of Adobe Photoshop, Illustrator, and InDesign is essential for creating high-quality, professional ad assets.

• Canva Proficiency: Demonstrated expertise in using Canva for efficient design creation and collaboration, particularly for rapid iteration.

• AI Design Tool Familiarity: Experience or strong familiarity with AI design tools such as Midjourney, Adobe Firefly, or ChatGPT for ideation, concept development, and workflow acceleration.

• B2B Conversion Principles: Deep understanding of B2B audience conversion psychology, including effective messaging hierarchy, visual attention-grabbing techniques, and strategic CTA placement.

• Go-to-Market (GTM) Translation: Ability to effectively translate marketing strategy, messaging frameworks, and GTM objectives into compelling visual designs.

• A/B Testing Support: Experience creating multiple creative variations to support rigorous A/B testing initiatives across various design elements.

• Brand Consistency Management: Skill in maintaining strong brand identity and guidelines while adapting creatives for diverse audience segments and campaign objectives.

• Digital Asset Production: Ability to produce assets in multiple formats and dimensions suitable for various digital advertising platforms.

Preferred Skills:

• Performance Marketing Acumen: Experience working directly with performance marketing or demand generation teams, understanding campaign metrics and optimization.

• Advertising Metrics Familiarity: Knowledge of key advertising performance metrics such as Click-Through Rate (CTR), Cost Per Click (CPC), and conversion rates.

• Motion Graphics/Animation: Experience in creating animated ads or motion graphics for digital campaigns.

• Industry Specialization: Background in marketing for SaaS, technology, or professional services sectors.

• Project Management Tools: Familiarity with using project management software like ClickUp, Asana, or Notion for workflow and task management.

📝 Enhancement Note: The required skills emphasize a blend of technical design proficiency with strategic marketing understanding. The inclusion of AI tools and specific B2B conversion principles points to a modern, results-oriented design approach.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A robust portfolio is critical, specifically showcasing a strong collection of static B2B ad creatives designed for digital platforms such as LinkedIn, Google Display, and Meta.

• Demonstrations of how design choices directly contributed to campaign objectives, such as increased CTR, engagement, or conversions.

• Examples of creative variations produced for A/B testing, illustrating the iterative design process.

• Case studies or examples detailing how GTM messaging and ICP insights were translated into visual ad concepts.

• Evidence of maintaining brand consistency while adapting designs for different audience segments or campaign goals. Process Documentation:

• Examples of workflow design for managing multiple ad creative projects with clear stages from brief to final asset delivery.

• Documentation or case studies showcasing how performance insights were used to iterate and improve creative designs.

• Demonstrations of how repeatable design frameworks or templates were developed to scale ad production efficiently.

• Any examples of how AI tools were integrated into the creative process to enhance efficiency or ideation.

📝 Enhancement Note: The portfolio is the primary tool for demonstrating proficiency. It should not only showcase aesthetic quality but also the strategic thinking and performance orientation required for this role. Candidates should be prepared to discuss the "why" behind their design choices and the results they achieved.

💵 Compensation & Benefits

Salary Range: As an Independent Contractor role based in Mexico, targeting Eastern Standard Time (U.S. Hours), a competitive salary range would typically fall between $25,000 - $45,000 MXN per month, or approximately $30,000 - $55,000 USD annually, depending on experience, portfolio strength, and specific project scope. This estimate is based on industry benchmarks for experienced B2B graphic designers in remote roles serving North American markets, adjusted for the Mexican cost of living and contractor status.

Benefits: As an Independent Contractor, standard employee benefits are typically not included. However, potential benefits may include:

• Flexibility: The ability to set your own working hours within the agreed-upon EST time zone framework.

• Remote Work: Complete freedom to work from any location within Mexico.

• Project Variety: Opportunity to work on diverse campaigns and with potentially multiple clients through Pavago.

• Skill Development: Exposure to performance marketing strategies and AI tool integration.

• Potential for Long-Term Engagement: Successful contractors may be considered for ongoing projects.

Working Hours: The role requires adherence to Eastern Standard Time (U.S. Hours), suggesting a need for availability during typical business hours in that time zone to facilitate collaboration with marketing and growth teams. While the engagement is full-time, the exact daily schedule may offer some flexibility, common with contractor roles, as long as project deadlines and collaboration needs are met.

📝 Enhancement Note: Salary is estimated based on typical contractor rates for specialized design roles serving US-based companies, considering the remote nature and the required 3+ years of experience. Benefits are typical for independent contractors, emphasizing flexibility and autonomy.

🎯 Team & Company Context

🏢 Company Culture

Industry: Pavago operates within the talent acquisition and staffing sector, acting as an intermediary to connect companies with specialized talent. The client served by this role is likely in a growth-focused industry that relies heavily on digital marketing, possibly SaaS, technology, or professional services, given the B2B ad creative focus.

Company Size: Pavago's size is not specified, but as a staffing/recruitment firm, it likely has a scalable operational structure. The client company's size is also unknown, but the need for dedicated B2B ad creatives suggests a company with active demand generation or performance marketing efforts, likely a mid-sized to large tech or B2B services firm.

Founded: Pavago's founding date is not provided. The focus is on delivering skilled professionals to clients.

Team Structure:

• Operations Team: The designer will likely be part of a client-side marketing or growth team, reporting to a Marketing Manager, Growth Lead, or Demand Generation Manager.

• Cross-Functional Collaboration: Frequent collaboration with marketing strategists, copywriters, campaign managers, and potentially performance analysts.

• Reporting Structure: As an Independent Contractor, direct reporting will be to a designated point person within the client's marketing department, with Pavago serving as the employer of record or intermediary.

Methodology:

• Data-Driven Creative: Emphasis on using campaign performance data (CTR, conversion rates) to inform and iterate on creative designs.

• Agile Workflow: Likely involves iterative design sprints, rapid prototyping, and continuous feedback loops with the marketing team.

• AI Integration: Active use of AI tools for ideation, asset generation, and workflow optimization.

Company Website: Pavago Company URL

📝 Enhancement Note: The context suggests a dynamic, fast-paced marketing environment where creative output is directly tied to business growth metrics. The role requires adaptability and a results-oriented mindset.

📈 Career & Growth Analysis

Operations Career Level: This role is classified as Mid-Level, requiring 3+ years of specialized experience. It's a hands-on design position focused on execution and creative problem-solving within a marketing framework.

Reporting Structure: The designer will report to a marketing or growth lead on the client's team. While an independent contractor, close alignment with this lead is crucial for project direction and feedback.

Operations Impact: The designer's work directly impacts the client's ability to acquire new B2B customers through digital advertising. High-performing creatives are essential for driving lead generation, customer acquisition cost (CAC) efficiency, and overall revenue growth.

Growth Opportunities:

• Specialization: Deepen expertise in B2B performance creative and digital advertising design principles.

• Skill Expansion: Gain exposure to performance marketing metrics, A/B testing methodologies, and AI-driven design workflows.

• Client Exposure: Work with diverse B2B companies, potentially in SaaS or technology, broadening industry experience.

• Potential for Long-Term Contracts: Demonstrating consistent high performance and strong collaboration can lead to extended engagements or opportunities with other clients.

• Creative Strategy Input: As trust and understanding grow, opportunities to provide more strategic input on creative campaign direction may arise.

📝 Enhancement Note: While this is a contractor role, consistent high performance can lead to career growth through increased specialization, exposure to advanced marketing strategies, and potential for longer-term engagements. The emphasis is on developing a niche expertise in performance-driven B2B creative.

🌐 Work Environment

Office Type: Fully remote, with no requirement for physical office presence.

Office Location(s): The role is designated for candidates located in Mexico. This allows for flexibility in choosing a personal workspace within the country.

Workspace Context:

• Autonomy: A high degree of autonomy in managing one's workspace and daily schedule, provided EST collaboration needs are met.

• Tools & Technology: Access to standard design software (Adobe Creative Suite, Canva) and AI tools is expected. Collaboration will likely occur through digital project management and communication platforms.

• Team Interaction: Communication will be primarily digital, via email, Slack, or other project management tools, with regular video calls for meetings and reviews.

Work Schedule: The role requires working hours aligned with Eastern Standard Time (U.S. Hours) for effective collaboration with the client's marketing and growth teams. This implies regular availability during typical EST business hours, though the precise daily structure may offer flexibility common to contractor agreements.

📝 Enhancement Note: This is a remote-first role requiring self-discipline and effective digital communication skills. Candidates must be comfortable working independently and managing their time to meet EST collaboration requirements.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening (Pavago): A preliminary call with Pavago to assess basic qualifications, experience, and alignment with the role's core requirements. This is also an opportunity to discuss the contractor engagement model.

• Portfolio & Creative Review: A focused session with the client's marketing team to delve into your portfolio. Be prepared to walk through specific B2B ad creative examples, explaining your design process, strategic rationale, and the impact of your work.

• Client Interview: A conversational interview with the hiring team to discuss your approach to collaboration, understanding of B2B campaigns, and how you would contribute to their specific marketing objectives.

• Final Interview: A final discussion to align on expectations, project scope, and contractual details before an offer is extended.

Portfolio Review Tips:

• Curate Strategically: Select your strongest B2B static ad creative examples. Prioritize work that demonstrates impact on performance metrics (even if estimated), A/B testing iterations, and strategic messaging translation.

• Tell the Story: For each piece, be ready to articulate the problem (campaign objective), your solution (design approach), and the result (performance impact or learning).

• Highlight B2B Nuances: Emphasize your understanding of B2B psychology, ICP targeting, and how you differentiate from B2C design.

• Showcase Tool Proficiency: Verbally or visually demonstrate your command of Adobe Creative Suite and/or Canva, and discuss your experience with AI design tools.

• Prepare for A/B Testing Examples: If possible, show a series of variations for a single ad concept, explaining the rationale for each change.

Challenge Preparation:

• Creative Brief Interpretation: Be ready to discuss how you would approach a hypothetical creative brief for a B2B ad campaign.

• Performance Metric Discussion: Familiarize yourself with common ad performance metrics (CTR, CPC, Conversion Rate) and how design impacts them.

• AI Tool Application: Think about specific ways you would use AI tools like Midjourney or Adobe Firefly to accelerate your workflow for this role.

📝 Enhancement Note: The interview process emphasizes practical demonstration of skills through the portfolio. Candidates should prepare to discuss their creative process, strategic thinking, and understanding of performance metrics in detail.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Expert proficiency in Photoshop, Illustrator, and InDesign is a core requirement for creating high-quality, professional B2B ad creatives.

• Canva: Proficiency in Canva is also listed, indicating a need for versatility and potentially faster iteration for certain types of ad assets or campaign variations.

• AI Design Tools: Familiarity with tools such as Midjourney, Adobe Firefly, or ChatGPT is expected for ideation, concept development, and workflow enhancement.

Analytics & Reporting:

• While not a direct analytics role, understanding how to interpret and apply feedback from advertising performance metrics (e.g., CTR, CPC, conversion rates) is crucial for iterating on designs. CRM & Automation:

• Project Management Tools: Familiarity with tools like ClickUp, Asana, or Notion is preferred, indicating that project tracking and workflow management are important aspects of the role.

📝 Enhancement Note: The technology stack is heavily focused on design execution tools, with a growing emphasis on AI integration and the practical application of performance data.

👥 Team Culture & Values

Operations Values:

• Performance-Driven: A strong emphasis on designing creatives that deliver measurable results and contribute directly to campaign performance and business growth.

• Collaboration: A commitment to working closely with marketing and growth teams, fostering open communication and shared understanding of campaign objectives.

• Adaptability & Iteration: A willingness to embrace feedback, iterate on designs based on performance data, and adapt to evolving campaign strategies.

• Efficiency: A focus on developing streamlined workflows and utilizing tools (including AI) to produce high-quality creatives efficiently and at scale.

• Strategic Thinking: The ability to go beyond aesthetics and understand the strategic purpose behind each design element, aligning with B2B marketing objectives.

Collaboration Style:

• Digital First: Primarily digital communication and collaboration through project management platforms, email, and video conferencing.

• Feedback Integration: A culture that values constructive feedback and uses it to drive continuous improvement in creative output.

• Cross-Functional Partnership: Working as an integral part of the marketing and growth teams, contributing creative expertise to campaign strategy and execution.

📝 Enhancement Note: The culture values designers who are not only technically skilled but also strategic thinkers, collaborators, and adaptable to a data-driven, iterative marketing environment.

⚡ Challenges & Growth Opportunities

Challenges:

• Translating Abstract Concepts: Effectively translating complex B2B messaging, GTM strategies, and ICP nuances into visually simple and compelling ad creatives.

• Balancing Creativity with Performance: Striking the right balance between aesthetic appeal and the functional requirements of performance-driven advertising (e.g., clear CTAs, attention-grabbing elements).

• Rapid Iteration Cycles: Adapting to fast-paced campaign environments that require frequent creative updates and testing based on incoming data.

• Remote Collaboration: Maintaining strong communication and collaboration with geographically dispersed teams without in-person interaction.

• AI Tool Integration: Learning and effectively integrating new AI design tools into established creative workflows.

Learning & Development Opportunities:

• Performance Marketing Insights: Gaining hands-on experience with performance marketing metrics and understanding how creative directly influences them.

• AI Design Specialization: Developing advanced skills in leveraging AI tools for creative ideation, asset generation, and workflow optimization.

• B2B Marketing Strategy Exposure: Deeper understanding of B2B marketing funnels, ICP segmentation, and GTM strategies.

• Diverse Client Experience: Exposure to various B2B industries and marketing challenges, broadening professional experience.

• Contracting Best Practices: Developing skills in managing client relationships, project timelines, and invoicing as an independent contractor.

📝 Enhancement Note: The challenges are inherent to a performance-focused creative role in a digital marketing context. Growth opportunities are significant for individuals eager to develop specialized skills in a high-demand area.

💡 Interview Preparation

Strategy Questions:

• "How would you approach designing a static ad creative for a cold B2B audience on LinkedIn, given a brief focused on [mention a specific pain point or benefit]?" (Prepare to discuss your process, visual elements, and CTA strategy.)

• "Describe a time you used performance data or A/B testing results to iterate on a creative design. What was the outcome?" (Focus on your analytical approach and ability to adapt.)

• "How do you ensure brand consistency while tailoring creative assets for different audience segments or campaign objectives?" (Highlight your understanding of brand guidelines and strategic adaptation.) Company & Culture Questions:

• "What interests you about this role and working with B2B performance creatives?" (Connect your skills and interests to the job description.)

• "How do you typically collaborate with marketing or growth teams when developing ad creatives?" (Emphasize communication, feedback integration, and partnership.)

• "How do you see AI tools like Midjourney or Adobe Firefly fitting into a graphic designer's workflow for B2B ads?" (Demonstrate your forward-thinking approach and practical application ideas.) Portfolio Presentation Strategy:

• Structure: Organize your portfolio by platform (LinkedIn, Google Display,

Meta) or by campaign objective (lead generation, brand awareness).

• Context is Key: For each piece, provide:

  • The client/industry.
  • The objective of the ad.
  • The target audience.
  • Your creative process and rationale.
  • Any performance data or learnings.

• Highlight Variations: Showcase examples of A/B test variations and explain the hypotheses behind them.

• Demonstrate Tool Usage: Be ready to briefly discuss or show how you used Adobe Creative Suite, Canva, and AI tools in your work.

• Conciseness: Be prepared to present your most impactful work efficiently, respecting the interviewer's time.

📝 Enhancement Note: Interview preparation should focus on demonstrating a blend of creative talent, strategic thinking, and a performance-oriented mindset. The portfolio is your primary tool for showcasing these capabilities.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided Workable link.

• Portfolio Customization: Tailor your resume and cover letter to highlight your specific experience in B2B static ad creative design for digital platforms. Ensure your portfolio is easily accessible and showcases your most relevant work.

• Resume Optimization: Clearly list your proficiency with Adobe Creative Suite, Canva, and any AI design tools. Quantify achievements where possible (e.g., "Designed ad creatives that contributed to a X% increase in CTR").

• Interview Preparation: Practice articulating your design process, creative rationale, and understanding of B2B marketing objectives. Be ready to discuss your portfolio in detail, focusing on strategy and results.

• Company Research: Understand Pavago's role as a talent provider and research common B2B marketing strategies in industries like SaaS or technology, as these are likely the client's focus.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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