Associate Visual Designer

📍 Job Overview

Job Title: Associate Visual Designer

Company: Mindbody (Playlist)

Location: Mexico

Job Type: Full-time

Category: Marketing Operations / Creative Services

Date Posted: 2026-08-03T17:19:32

Experience Level: 0-2 Years

Remote Status: On-site

🚀 Role Summary

• This role is focused on the execution of visual design for B2B SaaS marketing initiatives, requiring a strong understanding of graphic design principles and digital asset creation.

• The Associate Visual Designer will be instrumental in translating marketing strategies into compelling visual content across various channels, ensuring brand consistency and audience engagement.

• Collaboration with a dynamic, data-led marketing team is a key aspect, emphasizing teamwork and cross-functional communication to achieve strategic objectives.

• The position involves hands-on design work utilizing industry-standard tools like Figma and Adobe Creative Suite, with an emphasis on developing foundational motion design skills.

📝 Enhancement Note: While the title is "Associate Visual Designer," the context of B2B SaaS marketing initiatives and the emphasis on applying brand guidelines across multiple channels suggests a strong alignment with marketing operations functions that require creative execution and process adherence. The role is not purely artistic but is integrated into a strategic marketing framework.

📈 Primary Responsibilities

• Develop and execute visual designs for a range of B2B SaaS marketing materials, including web assets, email campaigns, social media graphics, video content, advertisements, and brand collateral.

• Collaborate closely with visual designers, copywriters, project managers, and other stakeholders to conceptualize and bring creative marketing ideas to fruition.

• Ensure consistent application of Mindbody's brand guidelines across all marketing channels and communication touchpoints, maintaining brand integrity and recognition.

• Manage multiple design projects simultaneously, prioritizing tasks effectively to deliver high-quality, accurate work within established timelines and brief specifications.

• Apply core design principles, including visual hierarchy, effective layout, color theory, motion, and typography, to create clear and compelling visual storytelling for marketing campaigns.

• Clearly articulate design concepts and ideas, actively incorporating feedback from team members and stakeholders to refine and enhance the final creative output.

• Support the creation of foundational motion graphics using Adobe After Effects to enhance video content and digital advertisements.

• Contribute to the continuous improvement of design processes and workflows within the marketing team.

📝 Enhancement Note: The responsibilities highlight a blend of creative execution and operational adherence, common in roles supporting GTM functions. The need to manage multiple projects, apply brand guidelines consistently, and deliver on time points to an operational mindset being crucial for success.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's degree in Graphic Design, Visual Communications, or a related field is typically expected for roles with this level of responsibility, though equivalent practical experience may be considered.

Experience: 1+ years of professional graphic design experience, with a strong preference for candidates who have experience in marketing environments, particularly B2B SaaS.

Required Skills:

• Figma Proficiency: Demonstrated ability to create and manage designs within Figma.

• Adobe Creative Suite Mastery: Expertise in Photoshop and Illustrator for graphic creation and manipulation.

• After Effects Foundation: Experience with Adobe After Effects for basic motion graphics and animation.

• Graphic Design Principles: Strong understanding of visual hierarchy, layout design, color theory, typography, and visual storytelling.

• Brand Guideline Application: Proven ability to consistently apply and adhere to established brand guidelines.

• PowerPoint Proficiency: Ability to create presentations and incorporate design elements.

• Project Management Basics: Capacity to manage multiple projects, prioritize tasks, and meet deadlines.

• Communication Skills: Excellent verbal and written communication for clear articulation of ideas and feedback incorporation.

• Collaborative Spirit: Openness to feedback, teamwork, and a desire for continuous professional growth.

Preferred Skills:

• B2B Marketing Experience: Previous design work specifically for B2B marketing campaigns or SaaS products.

• Motion Design Expertise: More advanced skills in After Effects or other motion graphics software.

• Web Design Principles: Familiarity with UI/UX principles for web and digital interfaces.

• Content Marketing Acumen: Understanding of how visual design supports content marketing strategies.

• Advertising Design: Experience designing for digital advertising platforms.

📝 Enhancement Note: The required skills emphasize tool proficiency and foundational design knowledge, typical for an Associate level. The preference for B2B experience and specific tool usage like After Effects suggests the role is geared towards supporting the Go-To-Market (GTM) strategy with tangible marketing assets.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A professional portfolio showcasing a minimum of 1+ years of graphic design work, demonstrating capabilities beyond academic projects.

• Portfolio should include examples of B2B marketing collateral, digital assets (web, social, email), and ideally, examples of motion graphics or animated elements.

• Showcase of ability to apply brand guidelines consistently across diverse project types.

• Work demonstrating clear visual hierarchy, effective layout, and compelling visual storytelling.

• Examples that highlight problem-solving through design, such as adapting a concept for different channels or audiences. Process Documentation:

• While formal process documentation is not explicitly requested for the portfolio, the ability to articulate the design process from brief to final asset is crucial.

• Candidates should be prepared to discuss their workflow, how they manage feedback, and how they ensure brand consistency throughout their design process.

• Understanding and adherence to defined project management processes for asset delivery.

📝 Enhancement Note: For an Associate Visual Designer role, the portfolio is paramount. It serves as the primary evidence of the candidate's ability to execute within established brand and marketing frameworks. The emphasis is on demonstrating practical application and adherence to briefs, which are core operational aspects of creative production.

💵 Compensation & Benefits

Salary Range: Based on industry standards for an Associate Visual Designer with 0-2 years of experience in Mexico, and considering the company's profile in the wellness technology sector, a competitive salary range would be estimated between MXN 20,000 to MXN 35,000 per month. This range accounts for the B2B SaaS marketing focus and the required tool proficiency.

Benefits: While specific benefits are not detailed in the job description, companies like Mindbody (Playlist) typically offer a comprehensive package that may include:

• Health insurance (medical, dental, vision)

• Paid time off (vacation, sick leave, holidays)

• Retirement savings plan contributions

• Professional development opportunities, including training and workshops

• Potential for employee wellness programs or discounts, aligning with the company's mission

• Opportunities for career advancement within the marketing or creative teams.

Working Hours: The role specifies 40 hours per week, indicative of a standard full-time position. Given the "On-site" designation, these hours would likely be during core business hours at the designated Mexico office.

📝 Enhancement Note: Salary estimation is based on general market data for graphic design roles with 1-2 years of experience in Mexico. The specific range can vary significantly based on the exact city within Mexico, the company's compensation philosophy, and the candidate's demonstrated skills during the interview process. Benefits are inferred based on common offerings for full-time employees at tech companies of similar size and industry.

🎯 Team & Company Context

🏢 Company Culture

Industry: The company operates within the Wellness Technology sector, with brands like Mindbody and ClassPass. Playlist's mission is to "reshape technology's role to foster meaningful, real-world connections" by connecting people with experiences in fitness, wellness, and beyond. Mindbody specifically empowers wellness entrepreneurs with technology.

Company Size: Playlist is a significant player in its market, indicated by its integration of prominent brands like Mindbody and ClassPass. While exact numbers fluctuate, it likely falls into the large enterprise category (1,000+ employees), suggesting a structured environment with established processes and a broad reach.

Founded: Mindbody was founded in 2001, and ClassPass was founded in 2013, with Playlist forming more recently through integration. This history indicates a company with deep roots in the wellness technology space, a proven track record, and experience navigating market evolution.

Team Structure: The Marketing team at Mindbody is described as dynamic and data-led. The Associate Visual Designer will work within this team, collaborating with visual designers, copywriters, project managers, and stakeholders. This implies a cross-functional structure where different specialists contribute to marketing initiatives.

Methodology: The marketing team operates in a "dynamic, data-led environment," developing strategic B2B and consumer marketing initiatives. This suggests an approach that balances creative strategy with analytical insights and performance tracking. The emphasis on "responding to an evolving landscape" points to agility and adaptability.

Company Website: https://www.mindbodyonline.com/ (for Mindbody) and https://www.playlist.com/ (for Playlist)

📝 Enhancement Note: Understanding the company's mission and industry context is crucial for a Visual Designer. The focus on "intentional living," "meaningful, real-world connections," and empowering wellness entrepreneurs means the visual design should resonate with these values, appealing to both businesses and consumers within the wellness ecosystem.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as an "Associate" level, indicating an entry to mid-level position for individuals with foundational skills and 0-2 years of experience. It's a stepping stone for developing specialized B2B marketing design expertise.

Reporting Structure: The Associate Visual Designer will collaborate with various team members and stakeholders. They will likely report to a Senior Visual Designer, a Marketing Manager, or a Creative Director within the Mindbody marketing department. The structure emphasizes collaboration and guidance from more experienced professionals.

Operations Impact: The visual designs created will directly impact the effectiveness of B2B SaaS marketing campaigns. This includes influencing lead generation, brand perception among wellness businesses, and the overall success of marketing initiatives by creating engaging and on-brand assets. Strong visual execution is key to capturing the attention of potential clients in a competitive software market.

Growth Opportunities:

• Skill Specialization: Opportunity to deepen expertise in B2B SaaS design, motion graphics (After Effects), and potentially UI/UX principles for web applications.

• Brand Mastery: Develop a comprehensive understanding of the Mindbody brand and its application across diverse marketing platforms.

• Cross-functional Exposure: Gain experience working with various marketing functions (content, digital, product marketing) and understand their needs.

• Career Progression: Potential to advance to a Visual Designer, Senior Visual Designer, or specialized roles like Motion Designer or UI Designer within the organization.

• Industry Knowledge: Develop a strong understanding of the wellness technology industry and its target audience.

📝 Enhancement Note: The growth trajectory for an Associate Visual Designer is typically focused on honing core design skills, mastering brand application, and gaining exposure to different marketing channels and strategic objectives within the B2B SaaS context.

🌐 Work Environment

Office Type: The role is designated as "On-site," implying a traditional office environment. This setting fosters direct collaboration, spontaneous brainstorming, and team cohesion, which are often beneficial for creative roles.

Office Location(s): The role is based in Mexico. Specific city details are not provided, but it's important to note that major business hubs in Mexico offer modern office spaces conducive to creative work.

Workspace Context:

• Collaborative Atmosphere: The description emphasizes creativity, collaboration, and camaraderie within the marketing team, suggesting an open and supportive workspace designed for teamwork.

• Tool Access: As an on-site role, the designer will have direct access to necessary hardware, software licenses (Figma, Adobe Creative Suite, PowerPoint), and potentially specialized equipment.

• Team Interaction: The environment is set up for frequent interaction with designers, copywriters, project managers, and other marketing professionals, facilitating feedback and idea exchange.

Work Schedule: A standard 40-hour work week is expected, typically during business hours. While not explicitly stated as flexible, on-site roles in progressive companies often allow for some level of schedule accommodation, though core hours for collaboration are usually maintained.

📝 Enhancement Note: The on-site nature is critical for this role, especially for an Associate level, as it allows for hands-on mentorship, direct collaboration on visual concepts, and immediate feedback loops essential for creative development and adherence to brand standards.

📄 Application & Portfolio Review Process

Interview Process: The typical interview process for an Associate Visual Designer might include:

• Initial Screening: A brief call with HR or a recruiter to assess basic qualifications, interest, and cultural fit.

• Portfolio Review: A dedicated session with the hiring manager and/or senior designers to thoroughly review the candidate's portfolio. This is where design skills, process, and brand understanding are evaluated.

• Skills Assessment/Exercise: A practical design challenge, potentially involving creating a visual asset based on a brief, or a whiteboarding session to discuss design approaches and problem-solving.

• Team/Stakeholder Interviews: Meetings with other marketing team members, copywriters, or project managers to assess collaboration style and communication effectiveness.

• Final Interview: Potentially with a marketing leader or director to discuss career aspirations and overall fit.

Portfolio Review Tips:

• Curate Strategically: Select 5-8 of your strongest projects that best represent your skills in B2B marketing, digital design, and brand application.

• Showcase Process: For each project, include a brief overview of the challenge, your role, your design process (sketches, wireframes, iterations), and the final outcome. Explain your design decisions and how they addressed the brief.

• Highlight B2B Relevance: Emphasize projects that demonstrate an understanding of marketing objectives, target audiences (especially businesses), and the SaaS industry.

• Demonstrate Tool Proficiency: Ensure your work clearly shows mastery of Figma and Adobe Creative Suite. If possible, include examples of motion graphics from After Effects.

• Brand Consistency: Show examples where you successfully applied or adapted existing brand guidelines. If you created guidelines, highlight that.

• Clarity and Conciseness: Present your portfolio in a well-organized, visually appealing, and easy-to-navigate format (e.g., a personal website or a well-structured PDF).

Challenge Preparation:

• Understand the Brief: Carefully read and understand the requirements of any design challenge. Ask clarifying questions if needed.

• Time Management: Allocate your time effectively across concepting, designing, and refining.

• Brand Adherence: For any challenge involving the Mindbody brand, pay close attention to their existing visual identity.

• Problem-Solving Focus: Be prepared to articulate how your design choices solve the specific problem or meet the marketing objective presented.

• Presentation Skills: Practice presenting your work clearly and concisely, explaining your rationale and design decisions.

📝 Enhancement Note: The emphasis on a portfolio and potential design challenges is standard for creative roles. For this position, demonstrating an understanding of B2B marketing needs and the ability to execute within brand constraints will be key evaluation points.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for collaborative design, prototyping, and creating UI elements for web and digital platforms. Proficiency expected for creating layouts, components, and user flows.

• Adobe Creative Suite:

  • Photoshop: For image editing, manipulation, and creating detailed raster graphics.
  • Illustrator: For vector graphics, logos, icons, and illustrations.
  • After Effects: For creating motion graphics, animations, and video intros/outros. Foundational experience is required.

• PowerPoint: For creating presentations, pitch decks, and internal reports that require visual design elements.

Analytics & Reporting: While not a primary tool for this role, awareness of how design impacts analytics (e.g., click-through rates on ads, engagement on social media) is beneficial. The designer will likely see reports generated by marketing analysts.

CRM & Automation: Not directly used by the designer, but understanding how marketing assets are deployed through CRM or marketing automation platforms (e.g., email marketing tools) can provide context for asset requirements.

📝 Enhancement Note: The specified tools are standard for visual designers in marketing. Proficiency in Figma and the Adobe Creative Suite, including basic After Effects, is critical. The company leverages these tools to produce a wide array of digital marketing assets.

👥 Team Culture & Values

Operations Values:

• Creativity & Innovation: Encouraging fresh ideas and novel approaches to visual communication within marketing campaigns.

• Collaboration: Fostering a team-oriented environment where designers, copywriters, and marketers work together seamlessly.

• Data-Driven: While a designer, understanding the impact of visuals on campaign performance and using data insights to inform design decisions.

• Brand Stewardship: Upholding and consistently applying the Mindbody brand identity across all creative outputs.

• Continuous Improvement: A culture that values learning, feedback, and adapting to new design trends and technologies.

Collaboration Style:

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