AI Infrastructure UI/UX & Brand Designer (100 % remote) (m/f/d) at EWOR GmbH

📍 Job Overview

Job Title: AI Infrastructure UI/UX & Brand Designer (100% Remote) (m/f/d)

Company: EWOR GmbH

Location: Bucharest, Romania (Remote)

Job Type: FULL_TIME

Category: Design & Operations (with a focus on GTM Strategy & Product Development)

Date Posted: 2026-09-11

Experience Level: 5-10 Years

Remote Status: 100% Remote

🚀 Role Summary

Lead the design and execution of core 0-to-1 initiatives within cutting-edge AI Infrastructure domains, translating strategic vision into concrete roadmaps.
Drive rapid implementation from prototype to production, architecting scalable solutions and critical milestones for rapid growth.
Collaborate directly with a department founder and an elite team of engineers, researchers, and commercial leaders in a high-growth environment.
Take extreme end-to-end ownership with maximum autonomy, operating without corporate red tape in a fast-paced execution-focused culture.
Contribute to building category-defining ventures with the potential for spin-offs and institutional backing, leveraging a builder mindset.

📝 Enhancement Note: While the title is "AI Infrastructure UI/UX & Brand Designer," the core responsibilities and company description strongly indicate a role that blends design leadership with strategic operations and GTM execution, particularly in a "0-to-1" startup environment. This role requires a candidate who can not only design visually but also think strategically about product-market fit, system architecture, and rapid business scaling. The emphasis on "operators and builders" and "maximum ownership" suggests a proactive, entrepreneurial approach is paramount, aligning it closely with GTM operations functions that bridge product and market.

📈 Primary Responsibilities

Spearhead the UI/UX and brand design strategy for new AI Infrastructure initiatives, ensuring a cohesive and compelling user experience and brand identity from inception.
Translate high-level strategic vision and business objectives into actionable design roadmaps, user flows, wireframes, prototypes, and final visual assets.
Drive the end-to-end design process for 0-to-1 initiatives, from initial concept and user research to rapid prototyping, iterative testing, and production-ready designs.
Architect and refine scalable design systems and brand guidelines that support rapid iteration and future expansion of AI Infrastructure products.
Collaborate closely with product management, engineering, and commercial leaders to ensure design solutions align with technical feasibility, market needs, and business goals.
Develop and present design concepts, prototypes, and final deliverables to stakeholders, clearly articulating design decisions and their strategic rationale.
Champion user-centric design principles throughout the product development lifecycle, advocating for the end-user's needs and experience.
Contribute to the overall go-to-market strategy by ensuring design elements effectively communicate value proposition and drive user adoption.

📝 Enhancement Note: The core responsibilities are inferred by combining the explicit design focus with the company's emphasis on "0-to-1 initiatives," "strategic vision," and "scalable solutions." This suggests a hands-on leadership role where design is intrinsically linked to product strategy and market execution, rather than a purely aesthetic function. The output of this role will directly impact GTM success through compelling product design and brand articulation.

🎓 Skills & Qualifications

Education: Bachelor's or Master's degree in Design, Human-Computer Interaction, Fine Arts, or a related field, or equivalent practical experience.

Experience: 5-10 years of progressive experience in UI/UX design and Brand Design, with a strong portfolio showcasing successful product launches and brand development, ideally within technology or AI-focused environments.

Required Skills:

Proven expertise in UI/UX design principles, user-centered design methodologies, and interaction design.
Strong proficiency in visual design, including typography, color theory, layout, and brand identity development.
Demonstrated experience in creating high-fidelity prototypes and detailed design specifications using industry-standard tools (e.g., Figma, Sketch, Adobe Creative Suite).
Experience in developing and maintaining design systems and brand style guides.
Excellent verbal and written communication skills in English, with the ability to articulate complex design concepts clearly and persuasively.
High-agency builder mindset with a proven track record of taking extreme end-to-end ownership and driving initiatives from concept to completion.
Strategic thinking capabilities to translate business vision into effective design solutions. Preferred Skills:
Experience designing for AI Infrastructure, machine learning platforms, or complex technical products.
Familiarity with agile development methodologies and cross-functional team collaboration.
Understanding of front-end development principles and how design translates to code.
Experience in a fast-paced startup or "0-to-1" product development environment.
Knowledge of user research methodologies and usability testing.

📝 Enhancement Note: The experience level is inferred from the "5-10 years" AI-derived estimate and the "0-to-1" nature of the initiatives, suggesting a need for seasoned professionals capable of independent leadership and execution. The "builder mindset" and "extreme ownership" are emphasized as critical requirements, aligning with the entrepreneurial spirit of the company.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

A curated portfolio that clearly demonstrates end-to-end design ownership across multiple projects, highlighting both UI/UX and Brand Design contributions.
Case studies showcasing the process from problem identification and strategic vision to concept development, prototyping, user testing, and final implementation.
Examples of scalable design systems and brand guidelines developed for new products or initiatives.
Evidence of translating complex technical concepts into intuitive and user-friendly interfaces.
Demonstrations of how design decisions directly contributed to product validation, user adoption, or business objectives. Process Documentation:
Showcase examples of workflow design and optimization, particularly in rapid iteration cycles common in 0-to-1 environments.
Illustrate methods for user research, prototyping, and iterative feedback loops used to refine designs.
Provide documentation of how brand identity was established and consistently applied across various touchpoints.
Demonstrate how design processes were integrated with engineering and product development workflows for efficient execution.

📝 Enhancement Note: Portfolio requirements are tailored to the "0-to-1" and "extreme ownership" aspects of the role. The emphasis is on demonstrating a strategic approach to design, not just aesthetic output, and showcasing the ability to build and scale design systems and brand identities from scratch.

💵 Compensation & Benefits

Salary Range: Given the European location (Bucharest, Romania), the role's 100% remote nature, and the specified experience level (5-10 years), a competitive salary range for a senior UI/UX & Brand Designer with strategic responsibilities would typically fall between €55,000 - €85,000 annually. This estimate considers the cost of living in Bucharest, the demand for specialized design talent, and the significant ownership and impact expected in a "0-to-1" initiative.

Benefits:

Competitive compensation: Attractive base salary reflecting skills and experience.
Equity upside: Significant potential for equity in successful ventures, aligning incentives with company growth and potential spin-offs.
Remote work: 100% remote position, offering flexibility and the ability to work from anywhere within Europe or the Americas.
Maximum ownership: Complete autonomy to architect systems and drive strategy, fostering professional growth and impact.
High-growth environment: Opportunity to be part of a fast-paced, execution-focused culture with direct impact on product and business success.
Elite team collaboration: Direct reporting to department founders and collaboration with world-class professionals.

Working Hours: Approximately 40 hours per week, with flexibility inherent in a remote, execution-driven environment. Focus is on deliverables and impact rather than strict adherence to traditional office hours.

📝 Enhancement Note: The salary range is an estimation based on industry benchmarks for senior UI/UX and Brand Designers in Europe, adjusted for Bucharest's cost of living and the unique equity upside offered. The benefits are directly pulled from the job description and framed to highlight their appeal to operations-minded professionals seeking ownership and impact.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology, AI Infrastructure, Venture Building. EWOR GmbH is actively involved in launching and scaling cutting-edge initiatives, particularly in the rapidly evolving AI sector. This context implies a culture of innovation, rapid iteration, and a strong focus on product-market fit and scalability.

Company Size: EWOR GmbH is described as launching "cutting-edge new initiatives" and building "high-impact technology and category-defining ventures." While specific headcount isn't provided, this suggests a lean, agile, and entrepreneurial structure, likely operating like a venture studio or a fast-paced incubator for new businesses.

Founded: EWOR GmbH is backed and led by serial entrepreneurs with significant track records (e.g., founders of Adjust and SumUp), indicating a foundation built on proven entrepreneurial experience and a commitment to building impactful technology companies from the ground up. The "department founder" structure suggests a focus on building specialized teams within a larger venture-building framework.

Team Structure:

The role reports directly to the "department founder," implying a flat hierarchy within this specific initiative.
Collaboration is expected with an "elite team" comprising engineers, researchers, and commercial leaders, suggesting a multidisciplinary and highly skilled group.
The structure is designed for rapid execution, with minimal red tape and a focus on direct contribution and fast decision-making. Methodology:
Data-driven execution: Emphasis on "good ideas and fast execution" over lengthy presentations, suggesting a bias towards action and measurable results.
Agile development: The "0-to-1" nature and focus on rapid implementation from prototype to production align with agile or lean startup methodologies.
Ownership and autonomy: A core tenet of the culture is granting "maximum ownership" and "complete autonomy" to individuals and teams.

Company Website: https://eworgmbh.teamtailor.com (Note: This is a career portal, the main company website may differ but this is the primary source provided).

📝 Enhancement Note: The company context is derived from the description emphasizing its backing by successful serial entrepreneurs and its focus on launching new, high-impact ventures in cutting-edge domains like AI Infrastructure. This points to a culture that values rapid execution, ownership, and entrepreneurial spirit, which is highly relevant for operations professionals seeking roles with significant impact.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned at a senior or lead level, akin to a Principal Designer or Design Lead, but with a significant operational component. The "0-to-1" nature and "extreme end-to-end ownership" mean the individual will be instrumental in defining the product's visual and brand direction from scratch, akin to a foundational GTM or product operations role. The scope extends beyond pure design to strategic execution and system architecture in a design context.

Reporting Structure: The designer will report directly to the department founder, indicating a close working relationship with a key decision-maker and a significant opportunity for mentorship and direct influence. This structure is typical of early-stage initiatives where direct access to leadership is crucial for rapid progress.

Operations Impact: The role's impact is substantial, as the UI/UX and brand design will be critical in shaping user perception, driving adoption, and establishing market presence for new AI Infrastructure initiatives. Success in this role directly contributes to achieving market validation, scalable traction, and positioning the initiative for potential spin-off and investment, all key GTM and operational objectives.

Growth Opportunities:

Leadership Development: Opportunity to grow into a Head of Design or Design Director role as initiatives scale or new ventures are launched.
Strategic Influence: Direct involvement in shaping product strategy and go-to-market approaches, offering growth in strategic operations and product management.
Entrepreneurial Experience: Gaining deep experience in building businesses from the ground up, which is invaluable for future entrepreneurial endeavors or senior leadership roles in startups.
Skill Specialization: Deepening expertise in AI Infrastructure design, scalable design systems, and brand building for technology products.
Equity Growth: Potential for significant financial upside through equity in successful ventures.

📝 Enhancement Note: The career analysis focuses on how a design role within this specific "0-to-1" venture-building context translates into operational leadership and growth opportunities. The emphasis is on the strategic and ownership aspects that appeal to operations professionals looking for high-impact roles.

🌐 Work Environment

Office Type: Fully Remote. This role is designated as 100% remote, with no requirement for physical office presence.

Office Location(s): While the company is EWOR GmbH and has a presence (implied by the GmbH registration, though not explicitly stated as a physical HQ for this role), the role itself is remote and requires the candidate to be based in Europe or the Americas. The primary listed location is Bucharest, Romania, but the remote nature supersedes a strict location requirement for daily work.

Workspace Context:

Autonomy & Flexibility: The remote nature, combined with "maximum ownership," suggests a highly autonomous work environment where individuals manage their own schedules and workflows to achieve objectives.
Digital Collaboration: The team will rely heavily on digital collaboration tools for communication, design reviews, and project management.
Innovation Hub: Working within a venture-building environment means the workspace, though virtual, is focused on innovation, rapid prototyping, and pushing technological boundaries.

Work Schedule: The role requires approximately 40 hours per week. While this provides a framework, the emphasis on "fast execution" and "maximum ownership" implies that successful candidates will manage their time effectively to meet project deadlines and strategic milestones, rather than adhering to rigid 9-to-5 schedules. Flexibility is a key component of the remote work arrangement.

📝 Enhancement Note: The work environment description highlights the operational implications of a remote, high-ownership role within a venture-building context. It emphasizes autonomy, digital collaboration, and a focus on results over strict schedules, which are key considerations for operations professionals.

📄 Application & Portfolio Review Process

Interview Process:

Initial Screening: Review of application, resume, and portfolio to assess alignment with the role's design and operational requirements.
Portfolio Deep Dive: A session focused on reviewing the candidate's portfolio, discussing specific case studies, design processes, and the strategic impact of their work. Be prepared to articulate your role and contribution in detail, especially in "0-to-1" scenarios.
Founder/Leadership Interview: Discussion with the department founder or senior leadership to assess strategic thinking, builder mindset, ownership capabilities, and cultural fit within the fast-paced, high-autonomy environment.
Skills/Challenge Assessment: Potentially a design exercise or a discussion around a hypothetical AI Infrastructure challenge to evaluate problem-solving skills, design approach, and ability to translate strategy into execution.
Final Round: May involve further discussions on compensation, equity, and role expectations.

Portfolio Review Tips:

Highlight "0-to-1" Experience: Emphasize projects where you built something from scratch, demonstrating your ability to define strategy, establish brand, and create user experiences without pre-existing frameworks.
Showcase Strategic Impact: For each project, clearly articulate the business problem, your strategic approach, the design solutions, and the measurable outcomes or impact on user adoption/business goals. Quantify results where possible.
Demonstrate Ownership: Present projects where you took end-to-end responsibility for the design process, including user research, ideation, prototyping, iteration, and collaboration with engineering.
Brand Cohesion: Clearly illustrate your brand design capabilities and how you've built or evolved brand identities to support product launches.
Conciseness and Clarity: Present your portfolio in a well-organized, easy-to-navigate format, with clear narratives for each case study.

Challenge Preparation:

Understand AI Infrastructure: Familiarize yourself with common challenges and trends in AI Infrastructure, focusing on user needs and potential design solutions for developers, researchers, or end-users.
Design Thinking: Be ready to walk through your design thinking process, from problem definition to solution ideation and validation.
Strategic Alignment: Prepare to discuss how design contributes to business objectives, product strategy, and go-to-market efforts.
Ownership Mindset: Frame your responses around taking initiative, solving problems proactively, and driving projects to completion.

📝 Enhancement Note: The interview process and portfolio review tips are tailored to the specific demands of a senior design role within a "0-to-1" venture-building context, emphasizing strategic thinking, ownership, and demonstrable impact beyond just visual design.

🛠 Tools & Technology Stack

Primary Tools:

Design & Prototyping: Figma (highly probable, industry standard for collaborative design), Sketch, Adobe Creative Suite (Photoshop, Illustrator, After Effects).
Collaboration & Project Management: Tools like Slack, Asana, Jira, Trello, or similar platforms for team communication and task management.
Design Systems: Experience with building and maintaining design systems, likely within Figma or a dedicated platform.

Analytics & Reporting:

User Analytics: Familiarity with tools like Google Analytics, Amplitude, Mixpanel, or Hotjar to understand user behavior and inform design decisions.
Performance Tracking: Ability to track design impact through key metrics, though specific tools may vary.

CRM & Automation:

While not directly a CRM role, understanding how design integrates with user acquisition and retention funnels managed by CRM and marketing automation tools would be beneficial for GTM alignment.

📝 Enhancement Note: The tools and technology stack are inferred based on industry standards for senior UI/UX and Brand Designers, with an emphasis on collaborative and scalable design tools suitable for a remote, fast-paced environment.

👥 Team Culture & Values

Operations Values:

Ownership & Accountability: A strong emphasis on taking full responsibility for initiatives and driving them to successful completion.
Execution & Speed: Prioritizing fast, effective execution and rapid iteration over lengthy discussions and bureaucratic processes.
Innovation & Vision: A drive to build cutting-edge technology and category-defining products, with a clear strategic vision.
Collaboration & Elite Teamwork: Working effectively within a high-performing, multidisciplinary team, leveraging diverse expertise.
Impact & Results: Focusing on achieving tangible business outcomes and market validation.

Collaboration Style:

Direct & Transparent: Expect open communication, direct feedback, and a focus on clear articulation of ideas and challenges.
Cross-functional Integration: Close collaboration with engineering, product, and commercial teams to ensure alignment and efficient execution.
Autonomy within Collaboration: While collaboration is key, individuals are expected to operate with significant autonomy within their domain, bringing expertise and proactive solutions to the team.
Agile & Iterative: A culture that embraces iterative development, learning from feedback, and adapting quickly to new information.

📝 Enhancement Note: The team culture and values are synthesized from the company's description, focusing on attributes that resonate with operations professionals: ownership, execution, impact, and collaborative, yet autonomous, work styles.

⚡ Challenges & Growth Opportunities

Challenges:

Building from Scratch: The primary challenge is establishing a strong UI/UX and brand foundation for entirely new initiatives within the AI Infrastructure domain, requiring significant strategic input and creativity.
Rapid Iteration: Operating in a "0-to-1" environment demands continuous rapid prototyping and iteration, requiring adaptability and resilience.
Balancing Vision and Execution: Translating high-level strategic vision into concrete, executable design solutions under tight timelines.
Defining Scalable Systems: Creating design systems and brand guidelines that are robust enough to support future growth and potential spin-offs.

Learning & Development Opportunities:

Deep Dive into AI Infrastructure: Gaining specialized knowledge and design experience in a cutting-edge technology sector.
Entrepreneurial Skill Development: Learning best practices in venture building, product-market fit, and scaling technology businesses from experienced founders.
Strategic Design Leadership: Developing skills in translating business strategy into design outcomes and influencing product direction.
Mentorship: Direct mentorship from experienced serial entrepreneurs and a world-class team.

📝 Enhancement Note: This section identifies challenges inherent in "0-to-1" initiatives and frames them as opportunities for skill development and growth, aligning with the proactive and learning-oriented mindset sought in operations roles.

💡 Interview Preparation

Strategy Questions:

"How would you approach designing a user interface for a novel AI Infrastructure management platform, considering both expert developer users and less technical stakeholders?" (Focus on user segmentation, core functionality, and intuitive navigation.)
"Describe a time you had to translate a complex, abstract strategic vision into a tangible design outcome. What was your process?" (Highlight strategic thinking, roadmap creation, and iterative execution.)
"Imagine we are launching a new AI model deployment service. What are the key considerations for establishing its brand identity from scratch to attract early adopters?" (Focus on brand positioning, value proposition articulation, and target audience resonance.) Company & Culture Questions:
"What does 'maximum ownership' mean to you, and how do you demonstrate it in your work?" (Prepare examples of taking initiative, driving projects independently, and delivering results.)
"How do you approach collaboration with engineering and product teams in a fast-paced, remote environment?" (Emphasize communication, feedback loops, and agile methodologies.)
"What excites you most about building '0-to-1' initiatives in the AI Infrastructure space?" (Showcase passion for innovation, entrepreneurship, and the specific domain.) Portfolio Presentation Strategy:
Start with the "Why": For each case study, begin by clearly articulating the business problem or user need and the strategic objectives.
Show, Don't Just Tell: Use visuals, prototypes, and clear descriptions to walk through your design process, decision-making, and final outcomes.
Quantify Impact: Whenever possible, present metrics that demonstrate the success of your designs (e.g., user adoption rates, conversion improvements, engagement increases).
Focus on Ownership: Clearly define your specific role and contributions, especially in team projects, highlighting your end-to-end responsibility.
Connect to EWOR: Briefly explain why your experience and approach are a strong fit for EWOR's culture and the specific challenges of this role.

📝 Enhancement Note: Interview preparation questions are crafted to probe for the specific skills and mindset EWOR GmbH is seeking: strategic design thinking, extreme ownership, builder mentality, and experience in fast-paced, 0-to-1 environments.

📌 Application Steps

To apply for this operations-aligned design position:

Submit your application through the provided link on the EWOR GmbH teamtailor portal.
Tailor your Resume: Highlight experience related to "0-to-1" initiatives, end-to-end ownership, strategic design leadership, and any experience with AI Infrastructure or complex technology products. Use keywords from the job description.
Curate Your Portfolio: Select 3-4 of your strongest projects that best demonstrate your UI/UX, Brand Design, strategic thinking, and ownership capabilities. Ensure case studies clearly articulate your process and impact.
Prepare Your Narrative: Be ready to discuss your portfolio projects in detail, focusing on your role, the strategic decisions you made, the challenges you overcame, and the results achieved. Practice articulating your "builder mindset."
Research EWOR GmbH: Understand their venture-building model, the backgrounds of their founders, and their focus on launching cutting-edge initiatives. This will help you tailor your application and interview responses to their specific culture and goals.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

AI Infrastructure UI/UX & Brand Designer (100 % remote) (m/f/d)