Visual Content Designer - E-Mail & Newsletter (m/w/d)

📍 Job Overview

Job Title: Visual Content Designer - E-Mail & Newsletter (m/w/d)

Company: Rügamer & Steiner Consulting GmbH

Location: Düsseldorf, North Rhine-Westphalia, Germany

Job Type: FULL_TIME

Category: Marketing / Creative & Media / Art & Design

Date Posted: 2026-09-11

Experience Level: Entry-level (0-2 years)

Remote Status: On-site

🚀 Role Summary

• Drive high-impact email marketing campaigns for over 150 e-commerce brands, sending an average of 8 emails per second.

• Design visually compelling newsletters and craft persuasive copy that converts, leveraging AI tools and a robust Figma design system.

• Take full ownership of the newsletter creation process from briefing to client approval, managing a portfolio of 30-40 brands concurrently.

• Contribute to a fast-paced, results-driven agency environment focused on revenue generation through effective CRM marketing.

📝 Enhancement Note: This role is positioned as an entry-level opportunity within a specialized e-commerce email marketing agency. The emphasis on "full ownership," "taking feedback," and "bringing the whole thing" suggests a strong focus on individual initiative and rapid skill development rather than deep specialization in a particular operational area. The core function is visual content creation for email, with a secondary emphasis on copywriting and AI integration.

📈 Primary Responsibilities

• Design and develop engaging email newsletters for a diverse portfolio of 30-40 e-commerce clients, ensuring brand consistency and visual appeal.

• Write compelling and conversion-oriented copy for email campaigns, adapting tone and messaging to specific brand identities and target audiences.

• Utilize and integrate AI tools (e.g., Claude, ChatGPT) to assist in content creation, ideation, and optimization of newsletter copy and design elements.

• Collaborate closely with the internal team to receive briefs, understand client objectives, and execute newsletter designs within the established Figma design system.

• Manage the end-to-end newsletter production process, including initial concepting, content assembly, design implementation, and final client approval cycles.

• Continuously analyze the performance of sent newsletters to inform future design and copywriting strategies, with a focus on measurable revenue impact.

• Adapt and refine graphics and text blocks using the company's Figma design system to meet specific client requirements for promotions, new categories, and brand announcements.

📝 Enhancement Note: While the role title emphasizes "Visual Content Designer," the responsibilities clearly indicate a dual focus on both visual design and copywriting ("Text gleich mitdenkt," "baust Texte, die verkaufen"). The scope of managing 30-40 brands simultaneously highlights a need for high efficiency and rapid workflow management, typical in high-volume operations environments.

🎓 Skills & Qualifications

Education: Formal education in design, marketing, communications, or a related field is not a strict requirement. The company prioritizes demonstrable skills and attitude over specific academic credentials.

Experience: While formal experience is not explicitly mandated, candidates with 0-2 years of experience in graphic design, content creation, copywriting, or email marketing will be best positioned. A strong portfolio showcasing relevant work is crucial.

Required Skills:

• Visual Acuity & Aesthetic Sense: A keen eye for visually appealing design and layout, with an understanding of design principles relevant to digital marketing.

• Rapid Learning Agility: Demonstrated ability to quickly grasp and master new tools and software within days, including design platforms and AI applications.

• High Commitment & Drive: Exceptional dedication to the role, with a proactive mindset and a strong internal motivation to excel and improve continuously.

• Efficiency & Speed: Proven ability to work quickly and effectively, producing high-quality output under time constraints.

• AI Tool Proficiency: Comfortable and adept at using artificial intelligence tools for content generation, ideation, and workflow enhancement.

• Copywriting Aptitude: Ability to craft persuasive and effective sales-oriented copy that resonates with e-commerce audiences.

• On-site Presence: Willingness and ability to work full-time at the company's office in Düsseldorf.

Preferred Skills:

• Familiarity with Figma or similar collaborative design tools.

• Previous experience in email marketing or newsletter design.

• Understanding of e-commerce business models and performance marketing principles.

• Experience with content management systems (CMS) or email service providers (ESPs).

• Basic understanding of HTML/CSS for email templating (though not explicitly stated, this can be a significant advantage).

📝 Enhancement Note: The emphasis on "Auge, Tempo und Einstellung entscheiden. Den Rest bringen wir dir bei" strongly suggests that the company is looking for raw talent and a trainable mindset. Candidates should highlight their ability to learn quickly, their passion for design and communication, and their proactive approach in their applications and interviews.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Visual Design Showcase: A curated selection of visually engaging designs, particularly those for digital platforms like social media, websites, or email campaigns, demonstrating aesthetic judgment and layout skills.

• Copywriting Samples: Examples of written content, especially persuasive or sales-oriented copy, that highlight the ability to communicate effectively and drive action.

• AI Integration Examples (if available): If possible, showcase any projects where AI tools were used to enhance content creation or design, demonstrating adaptability to modern workflows.

• Process Improvement Narrative: For any past projects, briefly describe the challenge, the solution implemented (design/copy), and the outcome, focusing on efficiency or effectiveness improvements.

Process Documentation:

• Workflow Design: Ability to understand and follow established design workflows within a team environment, contributing to process efficiency.

• Tool Adaptation: Demonstrating the capacity to learn and integrate new tools into personal workflows efficiently, as required by the role.

• Performance Feedback Integration: A process for receiving, understanding, and acting upon feedback related to design and copy performance to drive continuous improvement.

📝 Enhancement Note: For an entry-level role emphasizing "attitude," the portfolio is less about formal process documentation and more about demonstrating inherent capabilities. Candidates should focus on showcasing their design eye, writing skills, and adaptability through clear, concise examples. The "process" aspect here refers more to the candidate's personal workflow and ability to adapt to the company's systems.

💵 Compensation & Benefits

Salary Range: €3,500 - €6,000 per month (gross). This range is competitive for entry-level to junior-level visual designers and copywriters in Düsseldorf, Germany, especially within a specialized agency setting that offers significant learning opportunities and direct client impact.

Benefits:

• Direct Impact & Ownership: Full responsibility for newsletters from start to finish, with direct client interaction and performance visibility.

• Accelerated Learning: Exposure to a high volume of campaigns (30-40 brands) and modern tools (AI, Figma) leading to rapid professional development.

• Modern Workspace: A contemporary office in Düsseldorf Pempelfort featuring a roof terrace, adjustable standing desks, and excellent public transport connections.

• Premium Hardware: Provision of Apple hardware for optimal work performance.

• Financial Perks: Pluxee Card for additional benefits and an Urban Sports membership for wellness.

• Team & Social: Young, dynamic team and management, plus regular monthly team events fostering a collaborative and engaging atmosphere.

• Career Stability: The company's objective is permanent employment upon successful onboarding and performance.

Working Hours: Full-time (40 hours per week), with an on-site work arrangement in Düsseldorf. While the role demands high energy and speed, the benefits suggest a focus on employee well-being and a positive work culture.

📝 Enhancement Note: The salary range provided is a monthly gross figure, typical for Germany. The stated benefits highlight a company culture that values employee well-being, professional growth, and a collaborative environment, which are strong selling points for operations-adjacent roles. The mention of "Ziel jeder Einstellung ist die unbefristete Übernahme" indicates a strong preference for long-term employees.

🎯 Team & Company Context

🏢 Company Culture

Industry: E-Commerce Email & CRM Marketing. Rügamer & Steiner operates within the digital marketing sector, specifically focusing on performance-driven email and customer relationship management for online retail businesses.

Company Size: 35+ employees. This size suggests a dynamic, mid-sized agency environment where individuals can have significant impact and visibility, fostering a close-knit team dynamic.

Founded: The company was founded by Noah Rügamer and Aurelian Steiner in Düsseldorf. The founding by named individuals often implies an entrepreneurial spirit and a hands-on leadership approach.

Team Structure:

• Specialized Operations: The team is structured around core functions of e-mail marketing, CRM, and content creation, with a focus on specialized roles like this Visual Content Designer.

• Flat Hierarchy: The description "junges Team und Geschäftsführung" and "Kein internes Ping-Pong" suggests a relatively flat organizational structure that prioritizes direct communication and efficient execution over bureaucratic layers.

• Cross-Functional Collaboration: The role requires close collaboration between design, copywriting, client management, and potentially performance analysis, emphasizing integrated teamwork.

Methodology:

• Results-Oriented: The company measures success by tangible results ("Wir messen uns an Ergebnissen, nicht an Stunden") and revenue generation for clients.

• Agile Execution: High volume of campaigns (250 million newsletters/year, 30-40 brands per designer) implies an agile and fast-paced workflow.

• Data-Informed Creativity: While creative, the work is informed by performance data ("du kriegst mit, wie sie gelaufen ist"), suggesting a blend of creative execution and analytical insight.

• AI Integration: Active use of modern AI tools is a core part of their operational methodology to enhance efficiency and output.

Company Website: https://ruegamer-steiner.de

📝 Enhancement Note: The company culture is described as high-energy, results-driven, and focused on empowering individuals to take ownership. The emphasis on speed, direct impact, and continuous learning is a key differentiator for this role within the broader marketing operations landscape.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned at the entry-level or junior level within the marketing operations and creative services domain. It offers a direct path to becoming a fully autonomous newsletter designer and copywriter responsible for client success.

Reporting Structure: While not explicitly detailed, the "young team and management" and "no internal ping-pong" suggest reporting to a team lead or one of the founders, with direct access to decision-makers.

Operations Impact: The role has a direct and measurable impact on client revenue through effective email marketing campaigns. Success is tied to client sales performance, making it a critical function within the agency's GTM strategy for its clients.

Growth Opportunities:

• Deep Specialization: Develop expertise in e-commerce email marketing, becoming a go-to specialist for design and copy.

• Client Management Skills: Progress to managing client relationships and strategic campaign planning as proficiency grows.

• Advanced Tool Proficiency: Master advanced features of Figma, AI tools, and potentially CRM/ESP platforms, becoming an expert operator.

• Leadership Potential: With demonstrated success and initiative, opportunities may arise to mentor junior team members or lead specific client accounts.

• Broader Marketing Exposure: Gain insights into broader CRM and performance marketing strategies employed by e-commerce brands.

📝 Enhancement Note: The growth path here is less about moving into traditional "operations management" and more about deepening expertise within a specialized marketing channel. The emphasis is on becoming an indispensable, high-performing individual contributor with potential for increased responsibility and client ownership.

🌐 Work Environment

Office Type: Modern office space located in Düsseldorf Pempelfort. The description emphasizes a positive and functional workspace designed for productivity and team interaction.

Office Location(s): Düsseldorf, Germany. The office is noted to have good public transport (ÖPNV) connections, making it accessible.

Workspace Context:

• Collaborative Hub: The office is designed for team collaboration, with a "young team and management" fostering an energetic and interactive atmosphere.

• Ergonomic & Modern: Equipped with "best hardware from Apple" and height-adjustable desks, promoting employee well-being and productivity.

• Creative & Relaxed: Features include a roof terrace, suggesting a space that balances focused work with opportunities for breaks and informal interaction.

• Technology-Rich: Access to cutting-edge hardware and AI tools is integral to the daily work environment.

Work Schedule: Full-time, 40 hours per week, with an on-site requirement. The focus is on efficient work output rather than strict adherence to hours, implying flexibility within the structured work week, provided performance targets are met.

📝 Enhancement Note: The work environment is described as modern, well-equipped, and conducive to both focused individual work and team collaboration. The on-site requirement is strongly emphasized, indicating a culture that values in-person interaction and team synergy.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of application, resume, and portfolio to assess suitability based on aesthetic sense, speed, and attitude.

• Practical Assessment/Case Study: Likely a task or challenge involving designing a sample newsletter or writing copy for a hypothetical e-commerce scenario, potentially using AI tools. This assesses practical skills and problem-solving abilities.

• Team/Management Interview: Discussion to evaluate cultural fit, commitment, learning agility, and ambition. This is where the "attitude" and "drive" are critically assessed.

• On-site Trial/Working Session (Potential): For final candidates, a short working session in the office might be conducted to observe workflow and collaboration.

Portfolio Review Tips:

• Highlight Visual Impact: Showcase designs that are clean, engaging, and clearly communicate a message. Prioritize examples relevant to e-commerce or direct-response marketing.

• Demonstrate Copywriting Skill: Include samples of persuasive copy, sales-focused text, or engaging storytelling that drove action or engagement.

• Showcase AI Integration: If AI was used, briefly explain how it assisted in your process and what the outcome was. This demonstrates adaptability.

• Keep it Concise: Focus on quality over quantity. Select 3-5 of your best, most relevant pieces.

• Explain Your Process: For each piece, briefly outline the brief, your approach, the tools used, and the results achieved (if known).

Challenge Preparation:

• Understand E-commerce: Familiarize yourself with common e-commerce sales strategies, product launches, and promotional tactics.

• Practice with Figma (if possible): If you don't have Figma experience, explore its basic functionalities. If you do, be ready to discuss your workflow.

• Experiment with AI Tools: Practice using tools like ChatGPT or Claude for generating marketing copy, subject lines, or design ideas.

• Prepare Your "Why": Be ready to articulate why you are passionate about email marketing, design, and copywriting, and why Rügamer & Steiner is the right place for you.

📝 Enhancement Note: The interview process appears to be practical and focused on assessing inherent abilities and a candidate's fit with the company's fast-paced, results-oriented culture, rather than just checking boxes for formal qualifications. The portfolio is a key component, serving as tangible evidence of a candidate's potential.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for design creation, utilizing a company-specific design system for newsletters. Proficiency or rapid learning capability is key.

• AI Tools: Active use of AI for content generation (e.g., Claude, ChatGPT). Candidates are expected to be comfortable and proficient with these tools.

• Email Service Provider (ESP) / CRM Platform: While not explicitly named, the company works with over 150 online shops, implying the use of various ESPs for campaign deployment. Familiarity with platforms like Mailchimp, Sendinblue, Klaviyo, etc., would be beneficial.

Analytics & Reporting:

• Performance Tracking Tools: The company tracks campaign performance ("du kriegst mit, wie sie gelaufen ist"), suggesting access to analytics dashboards within ESPs or potentially third-party analytics tools. Understanding key metrics like open rates, click-through rates, conversion rates, and ROI is vital.

CRM & Automation:

• CRM Systems: As an email and CRM marketing agency, understanding CRM principles and how customer data is leveraged for segmentation and personalization is important. Specific CRM tool experience may vary by client.

• Automation Workflows: While the role is primarily design and copy, an understanding of how newsletters fit into broader marketing automation workflows would be advantageous.

📝 Enhancement Note: The technology stack is heavily focused on design and content creation tools, with a strong emphasis on AI. The operational aspect lies in the efficient use of these tools to manage a high volume of client work and to contribute to measurable campaign performance.

👥 Team Culture & Values

Operations Values:

• Results-Driven: A core value centered on achieving tangible business outcomes and revenue growth for clients. Performance is paramount.

• Efficiency & Speed: Valuing quick turnaround times and the ability to produce high-quality work rapidly.

• Ownership & Responsibility: Empowering individuals to take full charge of their tasks and client projects, fostering accountability.

• Continuous Improvement: A commitment to learning, adapting, and getting better week by week, embracing feedback.

• Collaboration & Teamwork: Working closely with colleagues in a supportive, dynamic environment, despite the emphasis on individual ownership.

• Innovation: Embracing modern technologies like AI to enhance workflows and output.

Collaboration Style:

• Direct & Transparent: Communication is likely direct, with minimal bureaucracy, facilitating quick decision-making and problem-solving.

• Feedback-Oriented: Team members are expected to give and receive feedback constructively to foster growth.

• Integrated Workflow: Designers and copywriters work closely together, often on the same projects, ensuring a cohesive final product.

• Shared Goal: The entire team is aligned towards the common goal of delivering successful email marketing campaigns for e-commerce clients.

📝 Enhancement Note: The company culture is characterized by a high-energy, entrepreneurial spirit where individual contribution and a proactive mindset are highly valued. It's an environment for those who thrive on direct impact and rapid development.

⚡ Challenges & Growth Opportunities

Challenges:

• High Volume & Pace: Managing 30-40 brands concurrently requires exceptional time management and the ability to maintain quality under pressure.

• Diverse Brand Aesthetics: Adapting quickly to the unique visual identity and brand voice of numerous different e-commerce clients.

• Rapid Tool Adoption: Staying current with evolving AI technologies and design tools to maintain efficiency and effectiveness.

• Performance Accountability: Direct correlation between design/copy quality and client revenue requires a strong focus on measurable outcomes.

Learning & Development Opportunities:

• Deep Expertise in E-commerce Email: Become a highly sought-after specialist in a lucrative digital marketing niche.

• Mastery of Modern Tools: Gain extensive practical experience with Figma and cutting-edge AI applications for content creation.

• Performance Marketing Insights: Develop a strong understanding of conversion optimization and data-driven marketing strategies.

• Client Management Fundamentals: Learn how to interpret client briefs, manage expectations, and deliver client-focused solutions.

• Exposure to Diverse Clients: Work with a broad spectrum of online businesses, gaining insights into various e-commerce sectors.

📝 Enhancement Note: The challenges presented are directly tied to the high-volume, fast-paced nature of the role and agency environment. The growth opportunities are focused on developing deep, specialized skills that are in high demand within the e-commerce marketing landscape.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to quickly learn a new tool or software. What was your process, and what was the outcome?" (Assesses learning agility)

• "How would you approach designing an email newsletter for a new client in the [specific e-commerce niche, e.g., fashion, electronics] sector, given only a brand guide and a product catalog?" (Assesses design thinking and brand adaptation)

• "Imagine you have two urgent newsletter requests from different clients due at the same time. How would you prioritize and manage your workload?" (Assesses time management and operational efficiency)

• "How do you see AI tools like ChatGPT or Claude being used to enhance the process of designing and writing email newsletters?" (Assesses understanding of AI integration) Company & Culture Questions:

• "Why are you interested in e-commerce email marketing specifically, and why Rügamer & Steiner?" (Assesses motivation and cultural fit)

• "What does 'taking ownership' mean to you in a professional context?" (Assesses initiative and responsibility)

• "How do you handle constructive criticism or feedback on your work?" (Assesses coachability and growth mindset)

• "Describe your ideal work environment and team dynamic." (Assesses cultural alignment) Portfolio Presentation Strategy:

• Tell a Story: For each piece, explain the context (client brief, objective), your creative process (design choices, copy rationale), the tools you used (especially Figma, AI), and the results (if known).

• Quantify Impact: Whenever possible, use numbers to demonstrate the effectiveness of your work (e.g., improved open rates, click-throughs, conversions).

• Highlight Speed & Efficiency: If a project was completed under tight deadlines or with significant efficiency gains, mention it.

• Be Prepared to Design/Write Live: Have a sample project ready to be worked on or modified during the interview if requested.

📝 Enhancement Note: Interview preparation should focus on demonstrating the core attributes the company values: speed, a strong aesthetic sense, a proactive attitude, and the ability to learn quickly. Practical skills and a results-oriented mindset are key.

📌 Application Steps

To apply for this Visual Content Designer position:

• Submit your application through the provided link on join.com.

• Curate Your Portfolio: Select 3-5 of your strongest visual design and copywriting samples that best represent your aesthetic, creativity, and ability to craft persuasive content, ideally with relevance to e-commerce or digital marketing.

• Tailor Your Resume: Highlight any experience with design tools (Figma preferred), AI content creation, copywriting, fast-paced environments, or client-facing roles. Emphasize achievements related to speed, efficiency, and visual impact.

• Prepare Your Narrative: Be ready to articulate your passion for design and communication, your eagerness to learn and work at high speed, and why you are a good fit for Rügamer & Steiner's results-driven culture. Practice explaining your portfolio pieces and your process.

• Research the Company: Familiarize yourself with Rügamer & Steiner's website, their client portfolio, and their approach to e-mail marketing to demonstrate genuine interest and understanding of their business model.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.