AI Infrastructure UI/UX & Brand Designer (100 % remote) (m/f/d)

📍 Job Overview

Job Title: AI Infrastructure UI/UX & Brand Designer (100 % remote) (m/f/d)

Company: EWOR GmbH

Location: Berlin, Germany (Remote)

Job Type: Full-Time

Category: Operations (GTM Strategy & Execution Support)

Date Posted: 2026-09-11

Experience Level: Mid-Senior Level (5-10 years)

Remote Status: 100% Remote

🚀 Role Summary

• This role is critical for supporting EWOR's new department focused on AI Infrastructure, requiring a blend of strategic vision and hands-on execution in UI/UX and Brand Design to drive 0-to-1 initiatives.

• The position emphasizes a high-agency builder mindset, demanding end-to-end ownership of design and branding strategies from concept to production, aligned with rapid market validation and scalable traction.

• You will be instrumental in translating high-level strategic visions into tangible execution roadmaps, ensuring successful implementation of AI infrastructure projects.

• This role offers a unique opportunity to contribute to category-defining ventures, working directly with experienced serial entrepreneurs and a world-class team in a high-growth, fast-paced environment.

📝 Enhancement Note: While the title specifies UI/UX and Brand Designer, the core responsibilities and company description indicate a strong GTM (Go-to-Market) and strategic execution component. The role requires bridging the gap between product vision and market presence, which is a key function within Revenue Operations and Go-to-Market Operations, particularly in a startup environment focused on rapid growth and potential spin-offs. The emphasis on "0-to-1 initiatives," "execution roadmaps," and "scalable traction" points to a need for operational rigor in design and branding.

📈 Primary Responsibilities

• Lead the conceptualization and execution of UI/UX design for AI Infrastructure projects, ensuring intuitive user experiences and seamless functionality from prototype to production.

• Develop and implement comprehensive brand identity strategies that align with the cutting-edge nature of AI infrastructure and EWOR's ambitious growth objectives.

• Translate high-level strategic vision and business requirements into concrete, actionable execution roadmaps for design and branding initiatives.

• Architect and maintain scalable design systems and brand guidelines that support rapid iteration and consistent product development across multiple initiatives.

• Collaborate closely with founders, engineers, researchers, and commercial leaders to ensure design and branding efforts directly contribute to market validation and scalable traction.

• Drive critical milestones in design and brand development to position new initiatives for rapid growth and future spin-off opportunities, attracting institutional backing.

• Champion a culture of rapid execution and data-driven decision-making in all design and branding activities, minimizing corporate red tape.

📝 Enhancement Note: These responsibilities are inferred based on the "Tasks" and "Requirements" sections of the original description, combined with the understanding of how UI/UX and Brand Design function within a 0-to-1 initiative, particularly in a high-growth startup context. The emphasis on "execution roadmaps," "scalable solutions," and "market validation" suggests a need for operational excellence in design and branding, aligning with GTM strategies.

🎓 Skills & Qualifications

Education: Bachelor's degree in Graphic Design, Interaction Design, Human-Computer Interaction, or a related field. Equivalent practical experience will also be strongly considered.

Experience: 5-10 years of professional experience in UI/UX Design and Brand Design, with a significant portion focused on product development, ideally within technology or AI-related sectors. Proven experience in leading design initiatives from conception through execution is essential.

Required Skills:

• UI/UX Design Expertise: Proficient in user-centered design principles, wireframing, prototyping, and usability testing for complex digital products.

• Brand Design Mastery: Proven ability to develop compelling brand identities, visual systems, and brand guidelines that resonate with target audiences.

• Strategic Vision Translation: Ability to understand high-level business objectives and translate them into effective design and branding strategies.

• Execution-Oriented Mindset: A strong "builder" mentality with a demonstrated track record of taking ownership and driving projects from 0 to 1.

• AI Infrastructure Domain Acumen: Familiarity with or a strong aptitude for understanding AI Infrastructure concepts and their implications for design.

• Communication Proficiency: Excellent verbal and written communication skills in English, capable of articulating complex ideas clearly and persuasively.

• Remote Collaboration: Experience working effectively in a fully remote, cross-functional team environment.

Preferred Skills:

• Experience in fast-paced startup environments or leading new initiatives within larger organizations.

• Familiarity with agile development methodologies and their application to design workflows.

• Experience with data visualization and the design of dashboards for technical products.

• Knowledge of front-end development principles (HTML, CSS, JavaScript) to facilitate collaboration with engineering teams.

• Experience in designing for B2B technology products, particularly in emerging tech sectors.

📝 Enhancement Note: The "Requirements" section emphasizes a "high-agency builder mindset" and "proven domain expertise," which are interpreted as requiring significant practical experience and a proactive approach. The "Tasks" section highlights translating "strategic vision into concrete execution roadmaps" and architecting "scalable solutions," implying a need for strategic thinking and technical design proficiency beyond basic UI/UX.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing end-to-end design projects, with a strong emphasis on UI/UX for complex digital products and brand identity development.

• Specific case studies demonstrating the process of taking an initiative from initial concept (0-to-1) through to a production-ready state.

• Examples of scalable design systems, style guides, or brand guidelines developed for technology products.

• Evidence of strategic thinking, including how design and branding decisions supported business objectives, market validation, or user acquisition.

• Visuals and explanations of how user research and feedback were incorporated into the design process and led to measurable improvements. Process Documentation:

• Showcase examples of how you define and document design processes, workflows, and handoffs to engineering teams.

• Illustrate your approach to managing design projects, including roadmapping, prioritization, and stakeholder communication.

• Provide evidence of how you measure the success of design and branding initiatives, linking them to key performance indicators (KPIs) relevant to product adoption and brand perception.

📝 Enhancement Note: Given the role's focus on "0-to-1 initiatives" and "architecting scalable solutions," a portfolio that demonstrates structured thinking, process adherence, and measurable impact is crucial. This goes beyond simply showcasing aesthetics to proving the ability to execute and deliver tangible results in a high-growth, potentially ambiguous environment.

💵 Compensation & Benefits

Salary Range: Based on the role's mid-senior level experience requirement (5-10 years), the 100% remote nature within Europe/Americas, and the high-growth startup environment with potential equity upside, a competitive salary range is estimated. For a mid-level to senior UI/UX & Brand Designer in Europe, a typical range could be €60,000 - €90,000 annually. For the Americas, this could translate to $70,000 - $110,000 USD annually. The final compensation will be determined by candidate experience, specific skills, and location.

Benefits:

• Competitive Compensation: Attractive base salary commensurate with experience and market standards.

• Equity Upside: Significant potential for equity in EWOR's ventures, reflecting the high-impact nature of the role and the company's growth trajectory.

• 100% Remote Work: Full flexibility to work from anywhere within Europe or the Americas, promoting work-life balance and global talent access.

• Maximum Ownership: Autonomy to architect systems, drive strategy, and build initiatives from the ground up without corporate bureaucracy.

• High-Growth Environment: Opportunity to work in a fast-paced setting focused on rapid market validation and scalable traction.

• Elite Team Collaboration: Direct reporting to founders and collaboration with a world-class team of engineers, researchers, and commercial leaders.

Working Hours: Standard full-time hours (approximately 40 hours per week), with flexibility to accommodate different time zones within Europe and the Americas. Emphasis is placed on results and execution rather than strict adherence to office hours.

📝 Enhancement Note: Salary ranges are estimated based on industry benchmarks for UI/UX & Brand Designers with 5-10 years of experience in remote roles across Europe and North America. The "Competitive compensation & upside" mentioned in the job description strongly suggests a combination of base salary and equity, which is a common practice in startups aiming to attract top talent. The "Tasks" and "What We Offer" sections are leveraged to detail the benefits beyond standard offerings.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology (AI Infrastructure, Venture Building), Entrepreneurship. EWOR GmbH operates at the forefront of AI technology, focusing on building and scaling new ventures from inception. This industry context demands agility, innovation, and a deep understanding of emerging technologies.

Company Size: EWOR GmbH is a venture builder/studio, likely operating with a lean, core team that scales with each new initiative. This implies a dynamic, evolving environment where individuals have significant influence. The "new department" mentioned suggests a focused, startup-like unit within a larger, well-backed structure.

Founded: EWOR GmbH is backed by serial entrepreneurs with successful exits (Adjust, SumUp), indicating a foundation built on proven entrepreneurial expertise and a focus on creating high-impact, category-defining ventures. This heritage suggests a culture of ambition, execution excellence, and a strong understanding of scaling technology businesses.

Team Structure:

• The AI Infrastructure department is a new, focused unit within EWOR, likely comprising a core group of founders, engineers, researchers, and commercial leads.

• Reporting directly to the department founder, the UI/UX & Brand Designer will be a key player in a lean, cross-functional team.

• Collaboration is expected to be highly integrated, with designers working closely with technical and commercial counterparts to rapidly iterate on product and market strategy. Methodology:

• Data-Driven Execution: Emphasis on rapid iteration, market validation, and achieving scalable traction, suggesting a data-informed approach to all initiatives.

• Agile Development & Design: The "no PowerPoint presentations, no 7 layers of approval" ethos points towards agile methodologies, quick decision-making, and a focus on tangible progress.

• Entrepreneurial Ownership: A culture that empowers individuals with "maximum ownership" and "extreme end-to-end ownership" to drive initiatives from 0 to 1.

Company Website: https://eworgmbh.teamtailor.com (Note: This is a recruitment portal URL; the primary company website is likely ewor.com as per domain_derived)

📝 Enhancement Note: The company description highlights serial entrepreneurs, successful exits, and a focus on "0-to-1 initiatives." This strongly suggests a culture that values speed, execution, ownership, and innovation. The operations role will need to align with this fast-paced, results-oriented environment.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a critical individual contributor within a new department, acting as a foundational member for AI Infrastructure initiatives. It's a mid-to-senior level position (5-10 years of experience) that offers significant autonomy and the opportunity to shape the product and brand from its inception. The "AI Infrastructure UI/UX & Brand Designer" title, combined with the responsibilities, signifies a role that bridges creative execution with strategic business impact, a key element for GTM operations.

Reporting Structure: You will report directly to the department founder, who is a seasoned serial entrepreneur. This provides direct access to leadership and a clear line of sight into strategic decision-making, facilitating rapid feedback loops and influence.

Operations Impact: Your impact will be measured by your ability to translate strategic vision into tangible design and branding assets that drive market validation and scalable traction. You will be instrumental in defining the user experience and brand perception of cutting-edge AI infrastructure products, directly influencing their success and potential for spin-off. This role contributes to the foundational elements of Go-to-Market strategy by ensuring the product is not only functional but also desirable and well-represented in the market.

Growth Opportunities:

• Leadership in New Ventures: Opportunity to become a design and brand leader as new AI initiatives scale, potentially leading to a dedicated design team or a spin-off.

• Deep AI/Tech Immersion: Gain in-depth knowledge and experience in the rapidly evolving field of AI Infrastructure, a highly sought-after specialization.

• Entrepreneurial Skill Development: Direct mentorship and collaboration with serial entrepreneurs will foster significant growth in strategic thinking, business acumen, and product development lifecycle management.

• Path to Principal/Director Roles: Successful execution and leadership in this role can pave the way for principal designer positions or director-level roles within EWOR's future ventures.

📝 Enhancement Note: The role is framed as a "builder" and "operator" within a 0-to-1 context. The growth potential is tied to the success of the initiatives and the individual's ability to take on increasing responsibility and leadership, typical of venture-building environments. The emphasis on direct reporting to a founder highlights accelerated learning and impact.

🌐 Work Environment

Office Type: 100% Remote. This role offers complete flexibility to work from any location within Europe or the Americas. The company emphasizes a distributed work model, focusing on asynchronous communication and results rather than physical presence.

Office Location(s): While the company is based in Berlin, Germany, this specific position is fully remote and open to candidates located in Europe or the Americas. This allows for a global talent pool and accommodates diverse working preferences.

Workspace Context:

• Collaborative Digital Space: Expect a highly digital and collaborative environment, utilizing various communication and project management tools to foster seamless interaction with a distributed team.

• Access to Cutting-Edge Tools: While specific tools are not listed, the nature of AI Infrastructure and design roles suggests access to industry-standard design software, collaboration platforms, and potentially cloud-based development environments.

• Direct Interaction with Leadership: The remote setup does not diminish the opportunity for close collaboration; regular virtual meetings and communication channels will be in place to ensure strong team cohesion and strategic alignment.

Work Schedule: Full-time (approx. 40 hours per week) with significant flexibility. The company values execution and impact over strict adherence to a 9-to-5 schedule. This flexibility is crucial for remote work across different time zones and for managing intensive 0-to-1 development cycles.

📝 Enhancement Note: The 100% remote nature is a defining characteristic. The work environment will be digitally driven, requiring strong self-management and proactive communication skills. The emphasis on "maximum ownership" and "high-growth environment" implies a demanding but rewarding workspace focused on rapid progress.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your application, resume, and portfolio to assess foundational skills, experience, and fit with the company's builder ethos.

• Portfolio Deep Dive: A dedicated session to walk through your portfolio, focusing on specific projects that demonstrate your UI/UX, brand design, and 0-to-1 execution capabilities. Be prepared to discuss your process, decision-making, and the impact of your work.

• Founder/Department Head Interview: A conversation with the department founder to assess strategic thinking, problem-solving skills, domain understanding (AI Infrastructure), and cultural fit within a fast-paced, entrepreneurial environment.

• Technical/Skills Assessment (Potential): This may involve a small design challenge or a discussion around specific technical aspects of UI/UX or brand strategy relevant to AI infrastructure.

• Final Round: Potentially a discussion on broader company vision, growth plans, and final alignment with the team.

Portfolio Review Tips:

• Curate for Impact: Select projects that best showcase your ability to drive 0-to-1 initiatives, solve complex problems, and deliver measurable results in UI/UX and brand development.

• Highlight Ownership: Emphasize your end-to-end responsibility for projects, detailing your role, contributions, and decision-making process.

• Showcase Strategic Thinking: Clearly articulate how your design and branding strategies aligned with business objectives, user needs, and market demands.

• Demonstrate Scalability: Include examples of how you've built scalable design systems, brand guidelines, or processes that can adapt to growth.

• Quantify Results: Whenever possible, use data and metrics to illustrate the impact of your work (e.g., user engagement improvements, brand recognition metrics, adoption rates).

Challenge Preparation:

• Understand AI Infrastructure: Familiarize yourself with the basics of AI Infrastructure, its components, and common user challenges. Consider how design can simplify complex technical concepts.

• Think 0-to-1: Prepare to discuss how you would approach designing for a nascent product or service with limited existing frameworks.

• Brand Strategy for Tech: Be ready to discuss how you would build a compelling brand identity for a cutting-edge technology company.

• Remote Collaboration Best Practices: Reflect on your experience working remotely and how you ensure effective collaboration and communication.

📝 Enhancement Note: The interview process for a role like this, especially in a venture-building context, will likely focus heavily on demonstrating initiative, problem-solving skills, and the ability to execute independently. The portfolio is a critical component, serving as evidence of these capabilities.

🛠 Tools & Technology Stack

Primary Tools:

• Design & Prototyping: Figma, Sketch, Adobe Creative Suite (Illustrator, Photoshop, InDesign), InVision, ProtoPie, or similar industry-standard tools.

• Collaboration & Project Management: Slack, Microsoft Teams, Asana, Trello, Jira, Notion, or similar platforms for team communication and workflow management.

• Design System Management: Tools for creating and maintaining design systems (e.g., Zeroheight, Storybook integration, or internal documentation within Figma/Sketch).

Analytics & Reporting:

• User Behavior Analytics: Tools like Google Analytics, Amplitude, Mixpanel (for understanding user interaction with interfaces).

• Brand Monitoring Tools: Potentially tools for tracking brand mentions and sentiment (though less directly operational for this role, understanding their output is valuable).

• Performance Dashboards: Familiarity with creating or interpreting dashboards (e.g., Tableau, Power BI, Looker) to understand product adoption and user engagement metrics.

CRM & Automation:

• While not a primary focus for this role, understanding how CRM systems (e.g., Salesforce, HubSpot) and marketing automation platforms influence user journeys and brand perception can be beneficial for holistic GTM strategy. Familiarity with how design outputs integrate with these systems is a plus.

📝 Enhancement Note: The specific tools will depend on EWOR's existing stack and their chosen methodologies. However, proficiency in leading design and prototyping software is non-negotiable. The emphasis on "scalable solutions" and "execution roadmaps" suggests a need for tools that facilitate collaboration, version control, and efficient workflow management.

👥 Team Culture & Values

Operations Values:

• Bias for Action: A strong emphasis on moving fast, executing quickly, and delivering tangible results, rather than getting bogged down in analysis paralysis or extensive planning.

• Extreme Ownership: Taking full responsibility for initiatives, from conception to completion, with a proactive and accountable approach to problem-solving.

• Innovation & Experimentation: A culture that encourages exploring new ideas, experimenting with cutting-edge technologies (like AI Infrastructure), and embracing calculated risks.

• Data-Driven Decision Making: While execution is key, decisions should be informed by data, user feedback, and market insights to ensure strategic alignment and optimize for traction.

• Collaboration & Transparency: Open communication and close collaboration across functions are vital in a lean, high-growth environment, ensuring everyone is aligned on goals and progress.

Collaboration Style:

• Cross-Functional Integration: Designers are expected to work hand-in-hand with engineers, researchers, and commercial leads, fostering a truly integrated product development process.

• Feedback-Rich Environment: A culture where constructive feedback is welcomed and regularly exchanged to drive continuous improvement in design and strategy.

• Agile & Iterative: Workflows are likely to be agile and iterative, with frequent check-ins and adjustments based on learnings and evolving priorities.

📝 Enhancement Note: The company's description strongly emphasizes its entrepreneurial roots and fast-paced nature. The values will likely revolve around speed, ownership, innovation, and a results-oriented mindset, which are critical for success in a venture-building studio.

⚡ Challenges & Growth Opportunities

Challenges:

• Navigating Ambiguity: As part of 0-to-1 initiatives, you'll face a high degree of ambiguity. Defining product direction, user needs, and brand identity with limited historical data will be a key challenge.

• Rapid Iteration Cycles: The demand for speed and constant iteration can be demanding, requiring adaptability and resilience to frequent changes and feedback.

• Balancing Design Excellence with Speed: Maintaining high standards of UI/UX and brand design while meeting aggressive timelines will require efficient processes and strong prioritization skills.

• Establishing Brand Identity from Scratch: Creating a compelling and memorable brand for a new AI Infrastructure venture in a competitive landscape will be a significant undertaking.

Learning & Development Opportunities:

• Deep Dive into AI Infrastructure: Gain unparalleled expertise in a rapidly advancing technological field, understanding its complexities and design implications.

• Entrepreneurial Acumen: Develop a strong understanding of venture building, startup scaling, and the strategic decision-making processes of serial entrepreneurs.

• Leadership Development: Opportunities to lead design and branding efforts for new ventures, potentially growing into leadership roles with increasing responsibility.

• Networking with Industry Leaders: Direct exposure and collaboration with founders and a world-class team, providing invaluable networking and learning opportunities.

📝 Enhancement Note: The challenges are inherent to working in a 0-to-1, high-growth environment. The opportunities are significant for individuals seeking to make a substantial impact and accelerate their career growth in cutting-edge technology and entrepreneurship.

💡 Interview Preparation

Strategy Questions:

• "How would you approach defining the UI/UX and brand identity for a completely new AI Infrastructure product with limited market precedent?" (Focus on process, research, and iterative strategy).

• "Describe a time you had to translate a high-level, abstract strategic vision into a concrete, executable design or brand roadmap. What was your process?" (Demonstrate translation and execution skills).

• "Given the '0-to-1' nature of these initiatives and the emphasis on speed, how would you balance design quality with rapid iteration and launch timelines?" (Address efficiency, prioritization, and trade-offs). Company & Culture Questions:

• "What attracts you to EWOR's venture-building model and our focus on AI Infrastructure?" (Show genuine interest and understanding of the business model).

• "How do you embody a 'high-agency builder mindset' in your work? Can you provide an example?" (Highlight proactivity, ownership, and execution).

• "Describe your experience working in a fully remote, fast-paced environment. How do you ensure effective collaboration and communication?" (Assess remote work readiness and collaboration style). Portfolio Presentation Strategy:

• Tell a Story: For each project, structure your narrative around the problem, your proposed solution (design/brand), your process, and the resulting impact (metrics, user feedback).

• Emphasize Your Role: Clearly define your contributions, especially in areas of ownership, strategy, and execution, differentiating between individual work and team contributions.

• Showcase Strategic Thinking: Explain the 'why' behind your design decisions, linking them to user needs, business goals, and technical constraints.

• Highlight 0-to-1 Experience: If possible, use projects that demonstrate building something from scratch, showing your ability to navigate ambiguity and define new solutions.

• Be Ready for Deep Dives: Anticipate detailed questions about your process, tools, and decision-making at every stage of your showcased projects.

📝 Enhancement Note: Interview preparation for this role should focus on demonstrating not just design skills but also strategic thinking, entrepreneurial drive, and operational effectiveness in a fast-paced, remote setting. The portfolio is key to substantiating these claims.

📌 Application Steps

To apply for this operations-adjacent design position:

• Submit your application through the provided link on the EWOR GmbH teamtailor portal.

• Curate Your Portfolio for Impact: Select 2-3 key projects that best exemplify your experience in UI/UX design, brand development, and particularly your ability to drive 0-to-1 initiatives from concept to execution. Ensure these projects highlight your strategic thinking and problem-solving skills.

• Tailor Your Resume: Highlight achievements and responsibilities that align with "high-agency builder mindset," "end-to-end ownership," "translating strategic vision," and experience with "scalable solutions" or "rapid implementation." Use keywords from the job description naturally.

• Prepare Your Narrative: Practice articulating your portfolio projects, focusing on the problem, your process, your solutions, and the measurable outcomes. Be ready to discuss your approach to building brands and user experiences in nascent product environments.

• Research EWOR GmbH: Understand their venture-building model, their focus on AI Infrastructure, and the backgrounds of their founders. This will help you tailor your responses and demonstrate genuine interest.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.